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  <title><![CDATA[Customer-Led]]></title>
  <description><![CDATA[ Binge a career’s worth of learnings in less time than a QBR, as Catalyst co-founder Kevin Chiu uncovers new customer-led growth strategies in each bite-sized episode. You’ll hear success stories, unique approaches, and different perspectives from REAL operators from companies like Miro, Drata, and Higher Logic, who are in the trenches growing revenue.

Each episode will give you the resources, ideas, and templates you need to get ahead of churn and increase customer revenue.

Customer-Led is a video podcast, so you're missing out if you're just listening to the audio. Stream Season 1 for free at catalyst.io/podcast.]]></description>
  <itunes:summary><![CDATA[ Binge a career’s worth of learnings in less time than a QBR, as Catalyst co-founder Kevin Chiu uncovers new customer-led growth strategies in each bite-sized episode. You’ll hear success stories, unique approaches, and different perspectives from REAL operators from companies like Miro, Drata, and Higher Logic, who are in the trenches growing revenue.

Each episode will give you the resources, ideas, and templates you need to get ahead of churn and increase customer revenue.

Customer-Led is a video podcast, so you're missing out if you're just listening to the audio. Stream Season 1 for free at catalyst.io/podcast.]]></itunes:summary>
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  <copyright><![CDATA[Copyright 2024]]></copyright>
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  <pubDate>Wed, 20 Sep 2023 16:05:28 -0400</pubDate>
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    <title><![CDATA[Customer-Led]]></title>
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  <link>https://catalyst.io/</link>
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  <itunes:author><![CDATA[Catayst Software]]></itunes:author>
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    <itunes:name><![CDATA[Kevin Chiu]]></itunes:name>
    <itunes:email>daniel.garcia@getcatalyst.io</itunes:email>
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  <title><![CDATA[Bye-bye CSM. Hello CSM 2.0]]></title>
  <description><![CDATA[<p><span style="background-color: transparent;">The CSM role is critical for driving customer value. These leaders make the case that our old job description of the CSM no longer works. They outline a new version for the CSM role. Guests: Jay Nathan (CCO. Higher Logic), Ella Dillon (CCO, Conversica), and Sasha Anderson (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></description>
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  <pubDate>Mon, 25 Sep 2023 23:22:55 -0400</pubDate>
  <link>https://catalyst.io/</link>
  <author><![CDATA[daniel.garcia@getcatalyst.io (Catayst Software)]]></author>
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  <itunes:title><![CDATA[Bye-bye CSM. Hello CSM 2.0]]></itunes:title>
  <itunes:duration>10:16</itunes:duration>
  <itunes:summary><![CDATA[<p><span style="background-color: transparent;">The CSM role is critical for driving customer value. These leaders make the case that our old job description of the CSM no longer works. They outline a new version for the CSM role. Guests: Jay Nathan (CCO. Higher Logic), Ella Dillon (CCO, Conversica), and Sasha Anderson (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></itunes:summary>
  <content:encoded><![CDATA[<p><span style="background-color: transparent;">The CSM role is critical for driving customer value. These leaders make the case that our old job description of the CSM no longer works. They outline a new version for the CSM role. Guests: Jay Nathan (CCO. Higher Logic), Ella Dillon (CCO, Conversica), and Sasha Anderson (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></content:encoded>
  <itunes:subtitle><![CDATA[The CSM role is critical for driving customer value. These leaders make the case that our old job description of the CSM no longer works. They outline a new version for the CSM role. Guests: Jay Nathan (CCO. Higher Logic), Ella Dillon (CCO, Convers...]]></itunes:subtitle>
 <itunes:keywords><![CDATA[customer value,customer growth,customer-led,customer-led growth,CLG,customer success,startups,retention,churn]]></itunes:keywords>
  <itunes:explicit>no</itunes:explicit>
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  <title><![CDATA[The Science of Renewal Forecasting]]></title>
  <description><![CDATA[<p><span style="background-color: transparent;">For successful Customer Success leaders, calling the renewal forecast must be more science than art. Learn from Procore’s Sr Dir of CS as she outlines her precise methodology for getting the customer growth forecast as accurate as operationally possible. Guest: Sasha Anderson (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/cohost/facc5b50-daf1-45a7-a7e1-d2fc8d96a402/shows/7338a4d0-6ce6-4add-b886-389a8f76e996/episodes/721ef5a8-bdd0-4bb2-b950-be5d01ef8ccb/4c8f8dfff1.jpg" />
  <pubDate>Mon, 25 Sep 2023 23:18:08 -0400</pubDate>
  <link>https://catalyst.io/</link>
  <author><![CDATA[daniel.garcia@getcatalyst.io (Catayst Software)]]></author>
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  <itunes:title><![CDATA[The Science of Renewal Forecasting]]></itunes:title>
  <itunes:duration>11:44</itunes:duration>
  <itunes:summary><![CDATA[<p><span style="background-color: transparent;">For successful Customer Success leaders, calling the renewal forecast must be more science than art. Learn from Procore’s Sr Dir of CS as she outlines her precise methodology for getting the customer growth forecast as accurate as operationally possible. Guest: Sasha Anderson (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></itunes:summary>
  <content:encoded><![CDATA[<p><span style="background-color: transparent;">For successful Customer Success leaders, calling the renewal forecast must be more science than art. Learn from Procore’s Sr Dir of CS as she outlines her precise methodology for getting the customer growth forecast as accurate as operationally possible. Guest: Sasha Anderson (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></content:encoded>
  <itunes:subtitle><![CDATA[For successful Customer Success leaders, calling the renewal forecast must be more science than art. Learn from Procore’s Sr Dir of CS as she outlines her precise methodology for getting the customer growth forecast as accurate as operationally pos...]]></itunes:subtitle>
 <itunes:keywords><![CDATA[renewal forecasting,renewals,customer success,customer growth,customer-led growth,CLG,customer revenue,catalyst software,startups]]></itunes:keywords>
  <itunes:explicit>no</itunes:explicit>
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  <title><![CDATA[Build a CS Team That Drives More Revenue Than Sales]]></title>
  <description><![CDATA[<p><span style="background-color: transparent;">The competitive landscape is overwhelming, sales teams are missing quota, and retention rates are at an all-time low. The movement to build revenue-oriented CS teams is now. Leaders discuss the disciplines needed to enable CS to deliver recurring value to customers and drive revenue growth. Guests: Conor Nolen (CCO, Drata), Ella Dillon (CCO, Conversica), Rosie Roca (Former CRO, Hopin).&nbsp;</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/cohost/facc5b50-daf1-45a7-a7e1-d2fc8d96a402/shows/7338a4d0-6ce6-4add-b886-389a8f76e996/episodes/a9cd0888-e367-4282-8409-e3e2fd62de31/5139faa91a.jpg" />
  <pubDate>Mon, 25 Sep 2023 23:09:18 -0400</pubDate>
  <link>https://catalyst.io/</link>
  <author><![CDATA[daniel.garcia@getcatalyst.io (Catayst Software)]]></author>
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  <itunes:title><![CDATA[Build a CS Team That Drives More Revenue Than Sales]]></itunes:title>
  <itunes:duration>14:21</itunes:duration>
  <itunes:summary><![CDATA[<p><span style="background-color: transparent;">The competitive landscape is overwhelming, sales teams are missing quota, and retention rates are at an all-time low. The movement to build revenue-oriented CS teams is now. Leaders discuss the disciplines needed to enable CS to deliver recurring value to customers and drive revenue growth. Guests: Conor Nolen (CCO, Drata), Ella Dillon (CCO, Conversica), Rosie Roca (Former CRO, Hopin).&nbsp;</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></itunes:summary>
  <content:encoded><![CDATA[<p><span style="background-color: transparent;">The competitive landscape is overwhelming, sales teams are missing quota, and retention rates are at an all-time low. The movement to build revenue-oriented CS teams is now. Leaders discuss the disciplines needed to enable CS to deliver recurring value to customers and drive revenue growth. Guests: Conor Nolen (CCO, Drata), Ella Dillon (CCO, Conversica), Rosie Roca (Former CRO, Hopin).&nbsp;</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></content:encoded>
  <itunes:subtitle><![CDATA[The competitive landscape is overwhelming, sales teams are missing quota, and retention rates are at an all-time low. The movement to build revenue-oriented CS teams is now. Leaders discuss the disciplines needed to enable CS to deliver recurring v...]]></itunes:subtitle>
 <itunes:keywords><![CDATA[retention,customer growth,customer revenue,nrr,CLG,customer-led growth,startups,account management]]></itunes:keywords>
  <itunes:explicit>no</itunes:explicit>
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  <title><![CDATA[How To Speak Revenue]]></title>
  <description><![CDATA[<p><span style="background-color: transparent;">Now, more than ever, Customer Success needs to attribute their value to revenue. In this podcast episode, we talk with two world-leading CS experts on how CS can speak the language of revenue and how to get board-level budgets for success programs. Guests: Ella Dillon (CCO, Conversica) and Conor Nolen (CCO, Drata).</span></p>]]></description>
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  <pubDate>Mon, 25 Sep 2023 23:03:12 -0400</pubDate>
  <link>https://catalyst.io/</link>
  <author><![CDATA[daniel.garcia@getcatalyst.io (Catayst Software)]]></author>
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  <itunes:title><![CDATA[How To Speak Revenue]]></itunes:title>
  <itunes:duration>12:44</itunes:duration>
  <itunes:summary><![CDATA[<p><span style="background-color: transparent;">Now, more than ever, Customer Success needs to attribute their value to revenue. In this podcast episode, we talk with two world-leading CS experts on how CS can speak the language of revenue and how to get board-level budgets for success programs. Guests: Ella Dillon (CCO, Conversica) and Conor Nolen (CCO, Drata).</span></p>]]></itunes:summary>
  <content:encoded><![CDATA[<p><span style="background-color: transparent;">Now, more than ever, Customer Success needs to attribute their value to revenue. In this podcast episode, we talk with two world-leading CS experts on how CS can speak the language of revenue and how to get board-level budgets for success programs. Guests: Ella Dillon (CCO, Conversica) and Conor Nolen (CCO, Drata).</span></p>]]></content:encoded>
  <itunes:subtitle><![CDATA[Now, more than ever, Customer Success needs to attribute their value to revenue. In this podcast episode, we talk with two world-leading CS experts on how CS can speak the language of revenue and how to get board-level budgets for success programs....]]></itunes:subtitle>
 <itunes:keywords><![CDATA[customer success,retention,sass,customer-led growth,CLG,catalyst software,customer growth,customer revenue,startups]]></itunes:keywords>
  <itunes:explicit>no</itunes:explicit>
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  <title><![CDATA[How to Go From CCO to CRO]]></title>
  <description><![CDATA[<p><span style="background-color: transparent;">The new CRO 2.0 is customer-led. Conversations with Sangeeta and Rosie, both former CS leaders now leading the whole revenue organization as CRO. Guests: Sangeeta Chakraborty (CRO, Miro), Rosie Roca (Former CRO, Hopin).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/cohost/facc5b50-daf1-45a7-a7e1-d2fc8d96a402/shows/7338a4d0-6ce6-4add-b886-389a8f76e996/episodes/23619a03-3056-4ea7-a8e0-980bce52c234/10cfc9d59a.jpg" />
  <pubDate>Mon, 25 Sep 2023 22:53:00 -0400</pubDate>
  <link>https://catalyst.io/</link>
  <author><![CDATA[daniel.garcia@getcatalyst.io (Catayst Software)]]></author>
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  <itunes:title><![CDATA[How to Go From CCO to CRO]]></itunes:title>
  <itunes:duration>14:07</itunes:duration>
  <itunes:summary><![CDATA[<p><span style="background-color: transparent;">The new CRO 2.0 is customer-led. Conversations with Sangeeta and Rosie, both former CS leaders now leading the whole revenue organization as CRO. Guests: Sangeeta Chakraborty (CRO, Miro), Rosie Roca (Former CRO, Hopin).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></itunes:summary>
  <content:encoded><![CDATA[<p><span style="background-color: transparent;">The new CRO 2.0 is customer-led. Conversations with Sangeeta and Rosie, both former CS leaders now leading the whole revenue organization as CRO. Guests: Sangeeta Chakraborty (CRO, Miro), Rosie Roca (Former CRO, Hopin).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></content:encoded>
  <itunes:subtitle><![CDATA[The new CRO 2.0 is customer-led. Conversations with Sangeeta and Rosie, both former CS leaders now leading the whole revenue organization as CRO. Guests: Sangeeta Chakraborty (CRO, Miro), Rosie Roca (Former CRO, Hopin).Watch this episode for free a...]]></itunes:subtitle>
 <itunes:keywords><![CDATA[career growth,customer success,cco,chief customer officer,chief revenue officer,retention,leadership,startups,customer revenue,customer growth,CLG]]></itunes:keywords>
  <itunes:explicit>no</itunes:explicit>
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  <itunes:episode>4</itunes:episode>
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  <title><![CDATA[Should You Stop Doing QBRs? ]]></title>
  <description><![CDATA[<p><span style="background-color: transparent;">Post-sales teams spend hours preparing for a single QBR. Often the executive buyer doesn’t show. The meeting is one-way. And everyone moves on. These leaders share their direct thoughts on QBRs and their alternatives. Guests: Jay Nathan (CCO, Higher Logic), Ella Dillon (CCO, Conversica), and Sangeeta Chakraborty (CRO, Miro).&nbsp;</span></p><p><br></p><p>Watch this episode for free at catalyst.io/podcast.</p>]]></description>
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  <pubDate>Mon, 25 Sep 2023 22:48:00 -0400</pubDate>
  <link>https://catalyst.io/</link>
  <author><![CDATA[daniel.garcia@getcatalyst.io (Catayst Software)]]></author>
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  <itunes:title><![CDATA[Should You Stop Doing QBRs? ]]></itunes:title>
  <itunes:duration>11:18</itunes:duration>
  <itunes:summary><![CDATA[<p><span style="background-color: transparent;">Post-sales teams spend hours preparing for a single QBR. Often the executive buyer doesn’t show. The meeting is one-way. And everyone moves on. These leaders share their direct thoughts on QBRs and their alternatives. Guests: Jay Nathan (CCO, Higher Logic), Ella Dillon (CCO, Conversica), and Sangeeta Chakraborty (CRO, Miro).&nbsp;</span></p><p><br></p><p>Watch this episode for free at catalyst.io/podcast.</p>]]></itunes:summary>
  <content:encoded><![CDATA[<p><span style="background-color: transparent;">Post-sales teams spend hours preparing for a single QBR. Often the executive buyer doesn’t show. The meeting is one-way. And everyone moves on. These leaders share their direct thoughts on QBRs and their alternatives. Guests: Jay Nathan (CCO, Higher Logic), Ella Dillon (CCO, Conversica), and Sangeeta Chakraborty (CRO, Miro).&nbsp;</span></p><p><br></p><p>Watch this episode for free at catalyst.io/podcast.</p>]]></content:encoded>
  <itunes:subtitle><![CDATA[Post-sales teams spend hours preparing for a single QBR. Often the executive buyer doesn’t show. The meeting is one-way. And everyone moves on. These leaders share their direct thoughts on QBRs and their alternatives. Guests: Jay Nathan (CCO, Highe...]]></itunes:subtitle>
 <itunes:keywords><![CDATA[quarterly business review,qbr,digital qbr,customer success,retention,nrr,executive business review,EBR,customer revenue,customer growth,CLG]]></itunes:keywords>
  <itunes:explicit>no</itunes:explicit>
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  <title><![CDATA[The Health Score Myth: Can One Metric Really Work?]]></title>
  <description><![CDATA[<p><span style="background-color: transparent;">Health Scores are standard in Customer Success. But, how many leaders trust a single metric often built on flimsy inputs? We talked with leaders who are rebuilding their approach to health scores to discover what actually works. Guests: Ella Dillon (CCO, Conversica), Conor Nolen (CCO, Drata), and Sasha Bolivar (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/cohost/facc5b50-daf1-45a7-a7e1-d2fc8d96a402/shows/7338a4d0-6ce6-4add-b886-389a8f76e996/episodes/2440dcb8-de7d-4ebd-ba00-79177f655a99/bbc6da547f.jpg" />
  <pubDate>Mon, 25 Sep 2023 22:44:00 -0400</pubDate>
  <link>https://catalyst.io/</link>
  <author><![CDATA[daniel.garcia@getcatalyst.io (Catayst Software)]]></author>
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  <itunes:title><![CDATA[The Health Score Myth: Can One Metric Really Work?]]></itunes:title>
  <itunes:duration>9:52</itunes:duration>
  <itunes:summary><![CDATA[<p><span style="background-color: transparent;">Health Scores are standard in Customer Success. But, how many leaders trust a single metric often built on flimsy inputs? We talked with leaders who are rebuilding their approach to health scores to discover what actually works. Guests: Ella Dillon (CCO, Conversica), Conor Nolen (CCO, Drata), and Sasha Bolivar (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></itunes:summary>
  <content:encoded><![CDATA[<p><span style="background-color: transparent;">Health Scores are standard in Customer Success. But, how many leaders trust a single metric often built on flimsy inputs? We talked with leaders who are rebuilding their approach to health scores to discover what actually works. Guests: Ella Dillon (CCO, Conversica), Conor Nolen (CCO, Drata), and Sasha Bolivar (Sr Dir CS, Procore).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></content:encoded>
  <itunes:subtitle><![CDATA[Health Scores are standard in Customer Success. But, how many leaders trust a single metric often built on flimsy inputs? We talked with leaders who are rebuilding their approach to health scores to discover what actually works. Guests: Ella Dillon...]]></itunes:subtitle>
 <itunes:keywords><![CDATA[customer success,health scores,catalyst,conor nolen,drata,conversica,procore,customer-led growth,CLG,customer revenue,customer growth]]></itunes:keywords>
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  <title><![CDATA[The New Blueprint for Digital CS]]></title>
  <description><![CDATA[<p><span style="background-color: transparent;">Many CS leaders think of Digital CS as a segment strategy - it’s only for their SMB customers. These leaders think differently. They’ve been Digital CS into the fabric of their teams. For them, it’s a business strategy. Guests: Sangeeta Chakraborty (CRO, Miro) and Jay Nathan (CCO, Higher Logic).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/cohost/facc5b50-daf1-45a7-a7e1-d2fc8d96a402/shows/7338a4d0-6ce6-4add-b886-389a8f76e996/episodes/f7e25fca-7078-4f6f-8cd4-977e69fc4565/d31b3a3bfd.jpg" />
  <pubDate>Mon, 25 Sep 2023 22:44:00 -0400</pubDate>
  <link>https://catalyst.io/</link>
  <author><![CDATA[daniel.garcia@getcatalyst.io (Catayst Software)]]></author>
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  <itunes:title><![CDATA[The New Blueprint for Digital CS]]></itunes:title>
  <itunes:duration>8:35</itunes:duration>
  <itunes:summary><![CDATA[<p><span style="background-color: transparent;">Many CS leaders think of Digital CS as a segment strategy - it’s only for their SMB customers. These leaders think differently. They’ve been Digital CS into the fabric of their teams. For them, it’s a business strategy. Guests: Sangeeta Chakraborty (CRO, Miro) and Jay Nathan (CCO, Higher Logic).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></itunes:summary>
  <content:encoded><![CDATA[<p><span style="background-color: transparent;">Many CS leaders think of Digital CS as a segment strategy - it’s only for their SMB customers. These leaders think differently. They’ve been Digital CS into the fabric of their teams. For them, it’s a business strategy. Guests: Sangeeta Chakraborty (CRO, Miro) and Jay Nathan (CCO, Higher Logic).</span></p><p><br></p><p><span style="background-color: transparent;">Watch this episode for free at catalyst.io/podcast.</span></p>]]></content:encoded>
  <itunes:subtitle><![CDATA[Many CS leaders think of Digital CS as a segment strategy - it’s only for their SMB customers. These leaders think differently. They’ve been Digital CS into the fabric of their teams. For them, it’s a business strategy. Guests: Sangeeta Chakraborty...]]></itunes:subtitle>
 <itunes:keywords><![CDATA[scaled customer success,digital customer success,customer success,catalyst,customer revenue,customer growth,retention,startups,CLG]]></itunes:keywords>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>2</itunes:episode>
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