The Association Adviser Podcast

Connect with Sean Soth & PAR:

LinkedIn: @SeanSoth & @PAR

Visit: https://mypar.org/

Connect with Dan Cole & AVIXA:

LinkedIn: @DanCole & @AVIXA

Visit: https://www.avixa.org/

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#37: Unlock Revenue Growth with Values-Driven Strategy with Lori Anderson of ISA

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 19 May 2026 00:01:00 -0400

When associations think about growth, the focus often turns to tactics—new offerings, sponsorships, and pricing strategies. But there’s a real opportunity in looking deeper.

In this episode, Christine sits down with Lori Anderson, President and CEO of the International Sign Association, to explore how values can shape not just member experience, but engagement, growth, and long-term success.

With more than 20 years leading ISA, Lori has helped guide the organization through major shifts in how it serves its members. Most recently, her team conducted a large-scale values research initiative to better understand what truly matters to their members. These insights have transformed how they approach everything from programming to their annual trade show.

Christine and Lori discuss how focusing on shared values like connection, purpose, and belonging can lead to stronger relationships, more engaged members, and new opportunities for growth beyond traditional revenue streams.

In this episode, you’ll learn:

How values-driven strategies can open the door to new revenue models and opportunities.
How to better understand what drives your members.
The difference between demographics and values-based segmentation.
Practical ways to apply values insights to events, programs, and member experience.
How to measure success, maintain momentum, and develop consistent growth.

About Our Guest:

Lori Anderson is the President and CEO of the International Sign Association, where she leads efforts to support the sign, graphics, and visual communications industry through advocacy, education, workforce development, and its flagship ISA International Sign Expo. Over her tenure, she has guided the organization through major structural and strategic changes, expanded its reach into emerging sectors, and championed initiatives that promote diversity, develop future leaders, and strengthen the industry’s workforce. A respected voice in the association community, Lori is an ASAE Fellow and Certified Association Executive (CAE), and was named Trade Association Executive of the Year by Association TRENDS in 2025.

Resources:

Read The Death of Demographics: Valuegraphic Marketing for a Values-Driven World by David Allison.

Explore more on the challenge of turning traditional data into insights.

Learn more:

Connect with Lori Anderson & ISA:

LinkedIn: @LoriAnderson & ISA

Facebook: @ISA

YouTube: @ISA

Visit: https://Signs.org/

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#36: How to Future-Proof your Association’s Revenue with Sheree Anne Kelly of ACCE

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 12 May 2026 00:01:00 -0400

Membership dues have long been the foundation of association revenue, but that model is shifting. As dues make up a smaller share of the overall picture, associations must rethink how they generate income and deliver value.

In this episode, Christine sits down with Sheree Anne Kelly, CEO of the Association of Chamber of Commerce Executives, which represents more than 10,000 chamber professionals worldwide. Sheree Anne has a front-row view of how associations are adapting to these changes and where new opportunities are emerging.

They discuss innovative approaches to non-dues revenue, including freemium models, fee-for-service programs, and concierge-style offerings. If you want to future-proof your association’s revenue, or learn about innovative revenue ideas, this conversation is full of practical insight you can apply right away.

In this episode, you’ll learn:

Why membership dues are declining as a percentage of revenue.
How freemium membership models work and when to use them.
Real-world examples of associations driving rapid membership growth.
Alternative revenue strategies, including fee-for-service and concierge-style offerings.
What it takes to build resilience in today’s evolving association landscape.

About Our Guest:

Sheree Anne Kelly is the CEO of the Association of Chamber of Commerce Executives. Under her leadership, ACCE has expanded services, grown membership, launched new research and thought leadership, and built strategic partnerships across the industry. She previously spent 16 years at the Public Affairs Council as a senior leader and brings additional experience from roles at the National Association of Home Builders and the U.S. Chamber of Commerce, giving her a broad perspective on advocacy, membership, and organizational growth.

Resources:

Read Emotional Intelligence 2.0 by Dr. Travis Bradberry and Dr. Jean Greaves.

Explore more on unlocking non-dues revenue.

Learn more:

Connect with Sheree Anne Kelly & ACCE:

LinkedIn: @ShereeAnneKelly & @ACCE

Facebook: @ACCE

Visit: https://www.acce.org/

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#35: Why Revenue Isn’t Separate from Your Mission with John Bacon of ASAE

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 05 May 2026 10:09:18 -0400

Many associations still treat revenue as something separate from their mission. But what if that thinking is actually holding them back?

In this episode, Christine sits down with John Bacon, Vice President of Sales and Partner Experiences at ASAE, to discuss a shift in how associations approach revenue—and why it needs to be more intentional, integrated, and value-driven.

John brings a unique perspective, having spent years on the for-profit side, including at Naylor, providing services for associations. He now leads revenue growth across print, digital media, sponsorships, partnerships, and events for ASAE.

Together, they discuss what it really means to move beyond transactional revenue models and toward strategies that build trust, strengthen relationships, and deliver real outcomes for both members and partners. If you’re looking to rethink how revenue fits into your organization and how to make it work harder for your mission, this conversation offers a practical place to start.

In this episode, you’ll learn:

The important difference between lead generation and demand generation.
How to shift from transactional sponsorships to more intentional partnerships.
Simple ways to find untapped revenue opportunities within your existing offerings.
Why content should be treated as a long-term asset, not a one-time deliverable.
How to better align internal teams around a shared revenue strategy.

About Our Guest:

John Bacon is the Vice President of Sales & Partner Experience at ASAE, where he leads revenue growth across media, sponsorships, partnerships, and major events while focusing on delivering meaningful value for partners and enhancing member engagement through content strategy. Prior to joining ASAE, he spent 16 years at Naylor Association Solutions in senior leadership roles, driving record-setting business growth and developing deep expertise in sales, strategy, and partner experience.

Resources:

Visit the ASAE Learning Academy.

Explore more on turning a sponsor into a strategic partner.

Learn more:

Connect with John Bacon & ASAE:

LinkedIn: @JohnBacon & ASAE

Visit: https://www.asaecenter.org/

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#34: How Increased Trust Leads to Increased Revenue with KiKi L’Italien of Amplified Growth Media

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 28 Apr 2026 00:01:00 -0400

What makes some associations thrive while others fade out? According to KiKi L’Italien, the answer lies in one crucial element: trust.

KiKi L’Italien is a media strategist and advisor who created the Association Chat, a community-driven media brand that evolved into a multi-platform ecosystem including a magazine, live events, podcast, newsletter, and online community, serving the association industry for more than 16 years. She is also the host of the Things Go Sideways podcast.

In this episode, Christine and KiKi explore how trust impacts everything from revenue to member engagement and why it’s not just a soft concept, but a measurable driver of success. They also unpack how associations can build and maintain trust through intentional communication, even as new technologies like AI enter the picture.

In this episode, you’ll learn:

How trust directly impacts growth and revenue.
Real-world examples of how associations can monitor, maintain, and grow trust.
The warning signs when trust is breaking down—and what to do about it.
The important distinction between transparency and honesty.
How to integrate emerging tech like AI to strengthen member relationships.

About Our Guest:

KiKi L’Italien is a media strategist, storyteller, and trusted advisor who helps organizations build relevance, credibility, and connection through human-centered media and narrative strategy. She founded Association Chat and now works as a Fractional Media Director and Brand Storytelling Advisor, creating interview-driven content and thought leadership platforms that deepen trust and engagement. She also hosts the Things Go Sideways podcast, which explores leadership and change, and was recognized with the 2025 ASAE Academy of Leaders Award for her impact on the association community.

Resources:

Listen to Things Go Sideways.

Subscribe to Ungovernable Context by Brian Kirkland.

Explore more on using emerging tech so that your association can lead into the future.

Learn more:

Connect with KiKi L’Italien:

LinkedIn: @KiKiL’Italien

Visit: https://amplifiedgrowthmedia.com/

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#33: How to Unlock Association Revenue with Naylor Association Solutions

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 21 Apr 2026 00:01:00 -0400

Revenue is top of mind for just about every association right now—but the real question is, are we thinking about it the right way?

In this Season 4 preview, Christine is joined by two Naylor colleagues: Taylor Kessel-Salomonsson, Chief Growth Officer, and SaraCatherine Goodwin, VP of Member Sales and Strategy. Together, they set the stage for a season focused on rethinking how associations approach revenue as a core driver of member value and long-term growth.

In this episode, Christine, Taylor, and SaraCatherine break down what they’re seeing across the industry right now and where the biggest opportunities lie. From building trust to creating year-round partnerships, this conversation offers a clear lens into how associations can evolve to stay relevant and unlock new growth.

In this episode, you’ll learn:

What associations are getting wrong and right when it comes to revenue strategy
The financial impact of a clearly stated value proposition
How trust fuels both engagement and financial growth
How to meet increasing sponsorship demands
What high-performing associations are doing differently to drive success

About Our Guests:

Taylor Kessel-Salomonsson is the Chief Growth Officer at Naylor Association Solutions, where she leads the company’s integrated growth strategy across marketing, sales, and go-to-market functions. With experience spanning startups and global enterprises—including Salesforce, DocuSign, and Bloomfilter—she focuses on driving revenue, expanding market reach, and helping associations grow membership and engagement.

SaraCatherine Goodwin is the VP of Member Sales and Strategy at Naylor, where she partners with association leaders and internal sales teams to drive sustainable revenue growth and long-term client success. Known for her expertise in association media, sales strategy, and performance management, she works to align advertising solutions with member needs while building strong, high-performing teams.

About Our Host:

The host of the Association Adviser Podcast, Christine Shaw, is the CEO and President of Naylor Association Solutions, where she leads strategy to help associations grow members and revenue through integrated media, events, and technology solutions. A two-time CEO with more than 20 years of experience across media, events, and B2B sectors, she brings deep expertise in digital transformation and strategic leadership.

Resources:

Continue learning about how to create a strategic path forward for non-dues revenue.

Learn more:

Connect with Taylor Kessel-Salomonsson & SaraCatherine Goodwin:

LinkedIn: @ChristineShaw & @TaylorKesselSalomonsson & @SaraCatherineGoodwin

#32: How to Build a Workplace Culture for the Future with Wendy-Jo Toyama of AES

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 09 Dec 2025 00:01:00 -0500

The future of associations isn’t just about adopting new technologies—it’s about building cultures where people can thrive. In this episode of the Association Adviser Podcast, host Christine Shaw sits down with Wendy-Jo Toyama, CEO of the American Epilepsy Society, to discuss what it really takes to create future-ready organizations.

Wendy-Jo has more than 25 years of leadership experience across associations and is known for championing creativity, equity, and belonging within the workplace. Her award-winning work has transformed teams, strengthened DEI efforts, and guided organizations through major disruption.

In this conversation, Wendy-Jo and Christine explore how associations can evolve their cultures intentionally. They unpack the realities of modern workforce expectations, from hybrid teams to accessibility to empowering people to bring their full selves to the mission. You’ll also hear lessons Wendy-Jo brings from her years in healthcare associations and why agility and creativity are essential as disruption accelerates.

You’ll learn:

What the strongest association cultures have in common.
How hybrid workforces can stay connected and collaborative.
Where DEI is headed next—and how to prepare your organization.
How accessibility and neurodiversity strengthen both teams and membership.
Lessons from the healthcare field that any association can apply.
Ways to build more agile, collaborative, and creative teams.

About our guest:

Wendy-Jo Toyama, MBA, FASAE, CAE, is the CEO of the American Epilepsy Society and a long-time leader in medical and professional associations. She has previously led the American Academy of Hospice and Palliative Medicine and the American Cleft Palate-Craniofacial Association, and served as a senior vice president at the American Dental Association. Wendy-Jo is known for her commitment to belonging and justice, having chaired multiple ASAE committees—including the Research Foundation Research Committee and the Diversity & Inclusion Committee—and leading the AANHPI Association Community Group. A Fellow of ASAE, she has been honored with the 2025 Key Award and the 2024 Woman of Influence Award.

Resources:

Explore more on how to create a culture of engagement and performance.

Connect with American Epilepsy Society & Wendy-Jo Toyama:

LinkedIn: @AES & @WendyJoToyama

Visit: https://aesnet.org/

Connect with Us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#31: How to Lead a Resilient Association with Larry Sloan of AIHA

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 02 Dec 2025 00:01:00 -0500

The role of an association leader has never been more complex. Today’s leaders must navigate political pressures, respond to crises, and adapt to new technologies—all while keeping their members informed, supported, and inspired.

In this episode, Larry Sloan, MBA, CAE, FASAE, CEO of the American Industrial Hygiene Association (AIHA), joins host Christine Shaw to discuss how association leadership is evolving and why emotional intelligence has become one of the most essential skills for everyone in the association field.

Larry’s career has given him a unique perspective on advocacy, policy, and people. Over the past several years, his role has shifted from focusing primarily on member services to becoming a visible advocate in Washington D.C—representing his members amid federal funding cuts, agency changes, and moments of national uncertainty.

In this conversation, Larry shares how AIHA stepped up during the pandemic to fill vital gaps in public health guidance, how associations can respond when government support wanes, and how to lead through change with steadiness and empathy.

You’ll learn:

How association CEOs can adapt to changing political and financial environments.
How to keep your association ready for a pivot.
The hidden cost of hybrid work environments.
How to use feedback to fuel growth.
The leadership skills that will define the next generation of association professionals.

About our guest:

Lawrence Sloan serves as CEO of the American Industrial Hygiene Association (AIHA). Previously, he served as CEO of SOCMA, a trade association representing the U.S. specialty chemical industry. Mr. Sloan began his non-profit career at the Adhesive and Sealant Council, where he was promoted to his first CEO role in January 2005. He began his career as a chemical engineer at Air Products and later worked for Nalco Chemical in various capacities, including marketing, manufacturing, and sales. Mr. Sloan earned a BS in chemical engineering from the University of Pennsylvania and an MBA from Northwestern University’s Kellogg School of Management.

Resources:

Explore more on the future of association leadership.

Connect with AIHA & Larry Sloan:

LinkedIn: @AIHA & @LarrySloan

Facebook: @AIHA

Visit: https://www.aiha.org/

Connect with Us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#30: How to Unite Association Members, with Ronn Nozoe of NASSP

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 18 Nov 2025 00:01:00 -0500

Community is the most powerful member benefit that associations have. And that’s exactly what Ronn Nozoe, CEO of the National Association of Secondary School Principals (NASSP), is working to build.

Ronn’s background is deeply rooted in education—from classroom teacher to principal to Deputy Assistant Secretary for Policy and Programs at the U.S. Department of Education. Today, he leads NASSP with a clear mission: support school leaders in real time, not just once a year at a conference.

In this episode, host Christine Shaw talks with Ronn about how associations can create meaningful, ongoing connections among members—especially at a time when so many are feeling isolated. They discuss NASSP’s peer-to-peer engagement networks, the shift toward “hyper-personalized” professional learning, and new approaches to advocacy that amplify member voices in impactful ways.

In this episode, you’ll learn:

The power of peer-to-peer networks and what makes them work.
What “hyper-personalized” learning looks like and how to implement it.
How to elevate member stories to influence policy and drive advocacy.
How to use digital platforms to build connections amongst members.
The unique approach to seeking connection employed by the younger generation.

About our guest:

Ronn Nozoe is a lifelong educator and the CEO of the National Association of Secondary School Principals (NASSP), where he leads efforts to transform education through strong and supportive school leadership. Prior to NASSP, he served as associate executive director and interim executive director at ASCD, and earlier as deputy assistant secretary for policy and programs at the U.S. Department of Education, focusing on teacher quality, school safety, and equity for rural, migrant, and Indigenous students. In his home state of Hawai‘i, Ronn served as deputy state superintendent, where he elevated principals’ voices and helped increase achievement and graduation rates statewide. His career began at the school level as a teacher, vice principal, principal, and district superintendent. Ronn holds both his bachelor’s degree in English and master’s degree in education from the University of Hawai‘i at Mānoa.

Resources:

Explore more on membership momentum and how engaging today can lead to growth tomorrow.

Connect with NASSP & Ronn Nozoe:

LinkedIn: @NASSP & Ronn Nozoe

Facebook: @NASSP

Visit: https://www.nassp.org/

Connect with Us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#29: How to Attract the Next Generation with Tamesha Logan of American Mensa

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 11 Nov 2025 00:01:00 -0500

Culture can make or break an organization. The right culture creates safety, fuels creativity, and gives people the freedom to solve problems. But outdated mindsets, organizational politics, and micromanagement can hold even the best teams back.

In this episode, host Christine Shaw talks with Tamesha Logan, MBA, CAE, Executive Director of American Mensa and Mensa Foundation, about what it takes to build a culture that drives results. Tamesha believes culture isn’t just “soft skills”—it’s a strategy. She shares how leaders can empower teams to take ownership, why boards need to make space for execution, and what it means to create psychological safety in the workplace.

They also dive into one of the most pressing issues facing associations today: how to engage younger generations and create a culture that resonates across all ages and experiences.

In this episode, you’ll learn:

Strategies to attract and engage younger professionals.
What a psychologically safe culture looks like — and why it matters.
Ways to empower teams to take initiative without micromanagement.
The right roles boards should play in shaping culture (and the roles to avoid).
How association culture will continue to evolve over the next five years.

About our guest:

Tamesha Logan is the Executive Director of American Mensa and the Mensa Foundation, bringing more than 17 years of experience driving impact across national and global nonprofit organizations. A proven strategist and collaborator, she has led initiatives that strengthen organizational performance, align teams to mission-critical goals, and deepen stakeholder engagement. Throughout her career, Tamesha has elevated brand visibility and expanded partnerships through innovative marketing and communications, securing national media coverage and support from high-profile leaders such as Kobe Bryant, Ken Griffey Jr., and Mark Cuban. Known for fostering empowering, future-focused cultures, she continues to champion meaningful leadership, creative problem-solving, and organizational growth across the association sector.

Resources:

Explore more on how associations can engage with Generation Z.

Connect with American Mensa & Tamesha Logan:

LinkedIn: @AmericanMensa & @TameshaLogan

Facebook: @AmericanMensa

Visit: https://www.us.mensa.org/

Connect with Us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#28: How to Create High-Value Sponsorships with Bruce Rosenthal

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 04 Nov 2025 00:01:00 -0500

If you work for an association, you know that revenue is always top of mind. In our 2025 Association Benchmarking Survey, 61% of respondents said non-dues revenue was their top concern.

Today’s guest, Bruce Rosenthal, is a strategic adviser who has helped associations create successful corporate sponsorship and partnership programs that increase revenue and add member value. Listen in as our host Christine Shaw sits down with Bruce to outline the tools that associations need to set them up for revenue growth well into the future.

In this episode, you’ll learn:

The real value proposition that inspires sponsors to partner with an association.
How to position your association as a preferred partner for industry education and thought leadership.
How to create an agency-style approach to sponsorships.
The importance of a thorough competitive analysis when approaching sponsors.
How associations can ensure their partnerships align with member needs.

About our guest:

Bruce Rosenthal is a strategic advisor, consultant, and educator with 20+ years of experience advancing corporate sponsorship programs for associations. He helps associations grow revenue, increase member value, and drive sustainability. Bruce is the author of Mastering Association Corporate Sponsorships and a leading voice on association-corporate relationships. He specializes in developing sponsorship program implementation plans and rethinking outdated revenue models for associations.

Resources:

Explore more on boosting non-dues revenue in your association.

Connect with Bruce Rosenthal:

LinkedIn: @BruceRosenthal

Visit: https://brucerosenthal.associates

Connect with Us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#27: AI is Here - Is Your Association Ready? with Tori Miller Liu of AIIM

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 28 Oct 2025 00:01:00 -0400

Associations are all asking the same questions: How do we make AI and data work for us? How do we use it in a way that is both practical and ethical? Today’s guest, Tori Miller Liu has answers. She is the President and CEO of the Association for Intelligent Information Management and a leading voice in associations about AI ethics and data literacy.

Along with our host, Christine Shaw, Tori discusses what it takes for an association to implement emerging tech in helpful ways. Tori shares the tech skills every association will have to develop, as well as how to stay true to your membership base as AI reshapes the workforce.

In this episode, you’ll learn:

How to use AI to enhance human-to-human connection.
How to navigate tough conversations about AI’s workforce impact.
The importance of a human-centric approach to emerging tech.
How to map your association’s data ecosystem.
Why data literacy matters now more than ever.

About our guest:

Tori Miller Liu, MBA, FASAE, CAE, CIP is the President & CEO of the Association for Intelligent Information Management, the world's leading association dedicated to the information management industry. She is an experienced association executive, technology leader, speaker, and facilitator. Previously, she served as the Chief Information Officer of the American Speech-Language-Hearing Association. A longtime contributor and volunteer in the association community, Tori is a current member of the ASAE Executive Management Advisory Council and a co-founder and past Board Member of the Association Women Technology Champions. She was named a 2020 Association Trends Young & Aspiring Professional and 2021 Association Forum Forty under 40 award recipient. Tori was honored to be named an ASAE Fellow (FASAE) in 2023.

Resources:

Explore more on practical uses for AI in associations.

Connect with AIIM & Tori Miller Liu:

LinkedIn: @AIIM & @ToriMillerLiu

Facebook: @AIIM

Visit: AIIM.org

Connect with Us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#26: How To Create Impact For Your Association Members with Heather L. Maurer of NPWH

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 21 Oct 2025 00:01:00 -0400

In today’s world, it’s more essential than ever for associations to strike the right balance between bold advocacy and thoughtful strategy. Our guest, Heather L. Maurer, CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH) is intimately familiar with this balancing act. She has more than 27 years of experience leading nonprofits and associations through periods of uncertainty and political change.

Along with our host, Christine Shaw, Heather discusses the challenges facing associations in the healthcare space, from navigating advocacy to combating misinformation and supporting clinicians on the front lines. Heather reveals the strategies her organization uses to remain relevant and impactful, including fostering community, embracing adaptability, and staying true to the founding mission.

In this episode, you’ll learn:

How to grow the three pillars of any association: advocacy, education, and connection.
The importance of a multichannel approach when listening to member feedback.
The Inclusivity, Diversity, and Equity framework driving NPWH’s work.
How to find the “yes” amidst any obstacle that arises.
The content strategy NPWH employs to ensure member needs are met.

About our guest:

Heather L. Maurer is the CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH). With more than 27 years of experience leading nonprofits and associations, Heather has built a reputation for guiding organizations through growth, transition, and challenge with clarity and vision. At NPWH, Heather is advancing the organization’s mission to support women’s health nurse practitioners and advanced practice registered nurses who care for women and gender-diverse individuals. Under her leadership, NPWH has prioritized health equity, cutting-edge continuing education, and real-time member support, ensuring the association remains the trusted champion for its community. Heather is known for her ability to align strategy with mission, empower her team to foster a truly engaged membership, and position associations at the forefront of advocacy and innovation.

Resources:

Recommended Reading: These Truths: A History of the United States

Explore more on identifying and acting on advocacy priorities.

Connect with NPWH & Heather L. Maurer:

LinkedIn: @NPWH & @HeatherMaurer

Facebook: @NPWH

Visit: https://npwh.org/

Connect with Us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#25: The Secret to an Unforgettable Trade Show with Daniel McKinnon of MHI

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 14 Oct 2025 00:01:00 -0400

If you want to take your association’s trade show from ordinary to unforgettable, this is the episode

for you. Our guest today, Daniel McKinnon, CEM, Chief Exhibitions Officer at MHI, has been in the industry for 30 years and currently leads two of North America’s biggest supply chain trade shows.

Daniel and our host, Christine Shaw, dive into the evolution of trade shows, the best tech driving the events industry forward, and the key to measuring the success of your trade show. Daniel shares how focusing on attendee value and investing in the right team can take your association’s events to the next level.

In this episode, you’ll learn:

How to make sure attendees return to your show year after year.
The importance of vendor and partner relationships.
How to leverage data and AI to work smarter, not harder.
The secret to executing big events with a small staff.
How to ensure the success of your trade show exhibitors.

About our guest:

Daniel McKinnon, CEM, is the Chief Exhibitions Officer at MHI, where he leads the team behind MODEX and ProMat, two of the world’s largest supply chain trade shows. With more than 30 years of experience in exhibition management, Daniel has held leadership roles at FreemanXP, Access Intelligence, 1105 Media, and Messe Frankfurt, among others, and has served as chair of both the International Association of Exhibitions and Events (IAEE) and the board of directors at the Center for Exhibition Industry Research (CEIR). A seasoned strategist in global events and business development, he continues to shape the future of the exhibitions industry while balancing life in Dallas with his wife, five children, and a house full of pets.

Resources:

#24: How Small Staff Associations Drive Big Results with Tip Tucker Kendall of NGMA

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 07 Oct 2025 00:01:00 -0400

Running a small team doesn’t have to mean small results. In this episode, Tip Tucker Kendall, CAE, Executive Director of the National Grants Management Association (NGMA), shares how she tripled membership with just nine staff—all by focusing on community, efficiency, and technology.

Tip and Christine dig into why rethinking volunteer roles, empowering independent staff, and using tech to eliminate busywork are game-changers for associations. If you’re leading a lean operation, this is your blueprint for scaling big and staying nimble and profitable.

In this episode, you’ll learn:

Why you should consider shifting away from a committee-heavy structure.
How to think smarter about delivering value to members.
How to make tech work for your organization.
How to achieve growth and visibility through the power of branding.
Why small staff may have the edge on productivity.

About our guest:

Tip Tucker Kendall, CAE, is the executive director of the National Grants Management Association (NGMA), where she leads a team of nine staff members. Under her leadership, NGMA has experienced significant growth and change, including a 200% increase in membership, an expansion of its educational programs, and improvements to its certification, the Certified Grants Management Specialist (CGMS). Tip has worked for professional associations supporting arboriculture, basketball, equine veterinary medicine, and travel. She speaks regularly on nonprofit issues and currently serves as chair of the Stall Staff Professionals Advisory Committee of the American Society of Association Executives (ASAE).

Resources:

Recommended Reading: Fierce Conversations

Explore more on how to maximize resources with a small staff association.

Connect with NGMA & Tip Tucker Kendall:

LinkedIn: @NGMA & @TipTuckerKendall

Facebook: @NGMA

Visit: https://www.ngma.org/

Connect with Us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#23: How to Build a Future-Adaptive Association with Jeff De Cagna of Foresight First LLC

taylor.kessel@naylor.com (Naylor Association Solutions) — Mon, 29 Sep 2025 00:00:00 -0400

How do you prepare your association for a future full of unknowns? That’s the big question we tackle in today’s episode with Jeff De Cagna, AIMP, DAIG, FRSA, FASAE,

Executive Advisor of Foresight First LLC.

With more than three decades in the association world, Jeff is known for challenging leaders to embrace the duty of foresight—to anticipate disruption, rethink old assumptions, and set their organizations up to thrive in the long term.

In this conversation, Christine and Jeff dig into the forces reshaping associations today and how they can be transformed into reconnecting with community and purpose. Along the way, Jeff shares practical strategies for building a stronger future—shifting from complacency to care, fostering cooperation over competition, and making decisions with the next generation in mind.

In this episode, you’ll learn:

How to recapture the original purpose of your association.
Practical steps to boost adaptability and resilience.
Ways to navigate AI without losing sight of your mission.
The enduring principles that have always guided associations.
How to steward your organization for future generations.

About our guest:

Jeff De Cagna, AIMP, DAIG, FRSA, FASAE, Executive Advisor of Foresight First LLC, is an association contrarian, foresight practitioner, governing designer, stakeholder and successor advocate, and stewardship catalyst. He is the curator and editor of the Future of Association Boards (FAB) Community Dialogue, presented in partnership with Impexium. In 2019, Jeff became the 32nd recipient of the Academy of Leaders Award, ASAE’s highest individual honor awarded to consultants or industry partners for outstanding contributions to the association community.

Resources:

Explore more on preparing your association for the future.

Connect with Foresight First LLC & Jeff De Cagna:

LinkedIn: @ForesightFirstLLC & @JeffDeCagna

Facebook: @ForesightFirstLLC

X: @ForesightFirstLLC

Visit: https://foresightfirst.io/

Connect with us:

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

SEASON THREE: The Future of Associations

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 16 Sep 2025 00:00:00 -0400

What does the future hold for associations? Join us for Season Three of the Association Adviser Podcast, brought to you by Naylor Association Solutions, as our host and Naylor CEO, Christine Shaw, explores this question with expert guests who are leading the way forward!

We’ll be speaking to association executives and thought leaders about:

What the future of associations really looks like
Practical tools, tech, and strategies to help you plan ahead
Fresh ideas to keep your organization relevant, resilient, and thriving

From rethinking events, to navigating AI, to building stronger member communities, this season is packed with insights to help you take your association to the next level.

Learn more:

*Please be sure to follow us on Spotify, Apple Podcasts, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

#22: How to Lead with Foresight with Jay Karen of the National Golf Course Owners Association

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 17 Dec 2024 00:00:00 -0500

Most leaders share a common trait: they are doers. They take action, even when it means stepping outside of their comfort zones.

Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), exemplifies this mindset. As a key figure in the $103 billion golf industry, Jay not only leads NGCOA but also contributes his expertise as a board chair and member of prominent organizations like ASAE and the U.S. Travel Association.

In today’s conversation, Jay offers an insider’s perspective on what it takes to lead effectively. We discuss invaluable lessons on embracing foresight, taking strategic risks, and staying ahead of the curve in a rapidly changing world. You’ll hear about the leadership qualities that have taken Jay from his beginnings as a high school leader to a prominent figure in multiple billion dollar industries.

You’ll learn:

Proven methods to demonstrate next-level thinking for career advancement.
The power of proactive forecasting to anticipate and address industry shifts.
How to approach AI strategically within your association.
Why foresight is the #1 duty for any board and how to implement it.
Effective strategies for navigating legislative and policy impacts on associations.
Practical tools and practices associations can use to stay ahead of emerging trends.

About the guest:

Jay Karen is the CEO of the National Golf Course Owners Association, leading initiatives that support the $102 billion golf industry. He has chaired the board of the American Golf Industry Council, served on the Golf USA Tee Time Coalition board, and contributed to the advisory board of the World Golf Hall of Fame. A trusted voice in the industry, Jay has been featured in outlets like The Wall Street Journal, Bloomberg, The New York Times, and the Golf Channel. With experience as CEO of two associations in the lodging and hospitality sector, Jay is a Certified Association Executive (CAE) and currently serves on the boards of ASAE and the U.S. Travel Association. Recognized as one of Golf Inc. Magazine’s top 25 most powerful people in golf, he is also a member of the Golf Writers Association of America and an Associate Member of the PGA of America.

Resources:

Recommended reading: Outlive: The Science & Art of Longevity

Explore more on embracing the duty of foresight.

Connect with the National Golf Course Owners Association & Jay Karen:

LinkedIn: @NGCOA & @JayKaren

Visit: www.ngcoa.org/home

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#21: Unlocking the Power of Value Propositions for Associations with David Murillo of Compass Management

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 10 Dec 2024 00:00:00 -0500

Understanding your association’s value proposition is key to showing up effectively for members—because every membership sector has unique needs. This insight is especially critical today, as members are more discerning about where they invest their dollars, expecting clear returns on their membership.

Today, we’re joined by David Murillo, President and CEO of Compass Management Solutions, and an association executive with over 20 years of experience. David specializes in governance and strategic guidance for Boards of Directors and brings a wealth of knowledge to the table.

Together, we discuss essential leadership qualities like self- awareness and empathy and how they can affect decision making. Plus, David explains how associations can navigate challenges and seize opportunities, from changes in tech to diversity and inclusion initiatives.

You’ll Learn:

The importance of staying true to core values during times of change.
How to break free from recycled yearly planning and create forward-looking strategies.
Why cultivating self-awareness is a must for today’s leaders.
How empathy can be used to build lasting trust in a team.
How to align an association’s value proposition with mission-driven strategies.

About the guest:

With over 20 years of experience, David Murillo is a highly respected association executive specializing in governance and strategic guidance for Boards of Directors. His career began in membership roles, including serving as the membership executive for the American Council of Engineering Companies and the California Restaurant Association. As President and Chief Mission Officer of The Core Management Company, he managed business operations and served as Executive Director for diverse associations. Now leading Compass Management Solutions, David continues to guide organizations of all sizes and industries. A dedicated leader, he served on the California Society of Association Executives (CalSAE) Board from 2016-2023, including as Chair from 2020-2021, and is active on ASAE’s CAE Exam Committee and the CSU Sacramento Alumni Association Board. Recognized as a 2024-2026 ASAE Diversity Executive Leadership Program Scholar and CalSAE’s 2018-2019 Executive of the Year, David’s contributions to the association field continue to inspire.

Resources:

Recommended reading: The Four Agreements

Explore more on enhancing membership value and inspiring growth.

Connect with Compass Management Solutions & David Murillo:

LinkedIn: @CompassManagementSolutions & @DavidMurillo

Visit: https://compass.management/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#20: Integrating AI for Associations with Michael Reed of the American Fence Association

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 03 Dec 2024 00:00:00 -0500

Technology isn’t something to fear—it’s a powerful tool that can propel your association to new heights. Today, we’ll speak with a leader who used both data and new technology like AI to transform his association.

In this episode, we’re joined by Michael Reed, Executive Director of the American Fence Association. With over 25 years of experience working with associations and their leaders, Michael brings a wealth of knowledge in organizational development. He’s not only an expert in the field but also an entrepreneur who founded a technology company specializing in back-office solutions for associations.

Michael shares his proven strategies for leveraging technology to enhance operations, boost member engagement, and drive non-dues revenue. From utilizing AI in educational programs to adopting tools that gather meaningful member feedback, he reveals how associations can stay ahead in a rapidly changing world.

You’ll learn:

How trust fosters collaboration and creates a more effective work environment.
The art of blameless problem solving in volunteer leadership.
How to break down strategic planning and make tough choices about organizational priorities.
The way to harness OKRs (Objectives and Key Results) to align teams and achieve success.
How to keep your association relevant and valuable for all members.

About the guest:

Michael Reed is an organizational development expert who has spent over 25 years working in and with associations and their leaders. Michael developed leadership and chapter operation programs for two collegiate fraternal organizations and started a technology company that offered back office solutions for associations. As an executive, he led membership, certification, and human resources efforts for both trade associations and professional societies. As a trusted consultant, Michael was a valued thought partner to a variety of professional societies and trade organizations, including the American Fence Association. He was recently named Executive Director of AFA and is committed to helping industry leaders grow their businesses and a world-class association. Michael is currently pursuing a doctoral degree at St. Joseph’s University in Philadelphia, where his research interests focus on trust and board governance.

Resources:

Explore more on using technology to elevate your association.

Connect with the American Fence Association & Michael Reed:

LinkedIn: @AmericanFenceAssociation & @MichaelReed

Facebook: @AmericanFenceAssociation

Visit: https://www.americanfenceassociation.com/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#19: How to Lead Through Crisis with Joy D. Calloway of the National Medical Association

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 19 Nov 2024 00:00:00 -0500

During challenging times, effective organizational leadership can make all the difference. Leadership isn’t just about riding high during moments of growth - it’s about guiding teams through obstacles and increasing resiliency. Today, we dive into the qualities that help leaders stay grounded, authentic, and effective, especially when facing instability.

Joy D. Calloway is an expert at leading organizations through crises and transitions. She is the Executive Director of the National Medical Association, a group that champions African American physicians and pushes for justice and equity in healthcare. With over 30 years of leadership experience, Joy has regularly stepped into roles during periods of uncertainty, including at Planned Parenthood of Greater New York, where she helped stabilize the group amid internal struggles.

Listen in to learn Joy’s strategies for empowering teams to thrive during times of change, and discover how to bring your authentic self to the forefront in any leadership role. Plus, Joy digs into the importance of emotional intelligence and explains why it just may be the most underrated skill a successful leader should have.

You’ll learn:

The key strategies for leading teams through organizational transitions.
The essential skills for stepping into a new role as an outsider.
How to integrate emotional intelligence into work as a leader.
Why self care should be at the forefront of every leader’s mind.
The importance of authenticity and how it will get you ahead in your career.

About the guest:

Joy D. Calloway, MBA, MHSA, is a transformational leader with 30 years of health care and nonprofit leadership experience. She is currently serving as the Executive Director of the National Medical Association, which serves as the collective voice of African American physicians and is the leading force for parity and justice in medicine. Before joining the NMA, Calloway served as the Interim President & CEO of Planned Parenthood of Greater New York, joining at a time of great financial, organizational and cultural crisis to stabilize the enterprise and set it on a path to stability. Prior to that, she held the role of Interim Executive Director at the National Association of Health Services Executives as it was transitioning to a new governance model. Joy is also currently writing a book, “One Crisis from Crazy: Finding Myself without Losing My Mind.”

Resources:

Recommended reading: Grief is Love: Living with Loss

Explore more on leading through a crisis.

X: @NationalMedicalAssociation

Connect with the National Medical Association & Joy D. Calloway:

LinkedIn: @NationalMedicalAssociation & @JoyDCalloway

Facebook: @NationalMedicalAssociation

Visit: https://nmanet.org/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#18: How to Meet Members Where They Are with Mike Skiados of The National Association of Professional Insurance Agents

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 12 Nov 2024 00:00:00 -0500

To effectively serve members, associations must first understand them—their priorities, preferences, and the ways they consume information. Today, we’ll explore the art of meeting members where they are to ensure they feel seen, heard, and engaged.

Our guest is Mike Skiados, MBA, CAE, and CEO of the National Association of Professional Insurance Agents (PIA). Prior to this role, Mike served as the director of membership for several organizations, including the American Institute of Architects and the American Speech Language Hearing Association.

Mike speaks about his omni-channel approach to member relations which adapts to changing content consumption patterns. He also discusses the need for a clear value proposition and tangible benefits to attract and retain members. Plus, Mike talks about how to create a “North Star” for your organization to guide its growth long into the future.

You’ll learn:

Mike’s “listen-first” approach to leadership.
How to craft messages with a powerful call to action to drive engagement.
The art of an omnichannel approach to reach a more diverse and younger audience.
How to utilize member feedback and experiences to shape effective programs and services that provide tangible ROI.
Strategies to lead with integrity, supportiveness and a forward-thinking mindset.

About the guest:

Mike Skiados MBA, CAE, CEO of The National Association of Professional Insurance Agents is a leader in association growth and management with more than 20 years of experience running membership, education, marketing, and operations for a variety of large associations. He most recently served as managing director of membership strategy and engagement with The American Institute of Architects. In prior roles, his contributions have resulted in significant growth in membership and engagement, and new ways to unite association chapters. He held key positions with the American Speech-Language-Hearing Association, American Society for Clinical Pharmacology and Therapeutics, and ASAE, The Center for Association Leadership.

Resources:

Recommended reading: The 48 Laws of Power.

Explore more on membership retention and growth strategies.

Connect with the National Association of Professional Insurance Agents (PIA) & Mike Skiados:

LinkedIn: @PIA & @MikeSkiados

Facebook: @PiA

X: @PIA

Visit: https://www.pianational.org/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#17: How to Rebrand Your Organization with Meredith Martino of Women in Government

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 05 Nov 2024 00:00:00 -0500

An organization’s brand is the voice of its story—and sometimes, that story needs a fresh look. If you've been considering rebranding but don’t know where to start, this episode is for you.

Today, we’ll explore the power of storytelling through design, why an inclusive design process is critical, and how a successful rebrand can elevate your organization’s impact.

Joining us is Meredith Martino, the Executive Director of Women in Government, a nonpartisan nonprofit that empowers women state legislators to lead and implement sound policies. With more than two decades of leadership experience in government and at associations, Meredith brings a wealth of knowledge to our conversation.

You’ll learn:

How to navigate the unique challenges faced by women in leadership.
The importance of representation in positions of power.
Strategies for uniting members across the political spectrum.
Why investing in professional development for your team is key.
The benefits of fostering an abundance mindset for organizational success.

About the guest:

Meredith Martino is the Executive Director of Women in Government, a nonprofit foundation that supports women state legislators of both parties in all 50 states. Prior to joining Women in Government, Meredith spent 17+ years at the American Association of Port Authorities (AAPA), most recently as its Vice President of Membership and Sponsorship, where she served as a key member of AAPA’s executive team. In her role at AAPA, she created and refined revenue streams for the association, directed member recruitment and retention strategies, and was responsible for AAPA’s Annual Convention, a $1M event that attracts maritime industry executives and solution providers.

Resources:

Explore more on rebranding strategy.

Connect with Women in Government & Meredith Martino:

LinkedIn: @WomeninGovernment & @MeredithMartino

X: @WomeninGovernment

SoundCloud: @WomeninGovernment

Visit: https://womeningovernment.org/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#16: Leading Through Service with Shan Haugabrook of the Atlanta Apartment Association

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 29 Oct 2024 00:00:00 -0400

If your organization is facing challenges with member retention or engagement, this conversation is a must-listen. Today, we’re exploring the power of service-driven leadership and its transformative impact on association growth.

We’re diving deep into the strategies and principles that build thriving associations, beginning with strengthening your core membership.

Our guest, Shan Haugabrook, CNP, Senior Director of Member Relations & Engagement at the Atlanta Apartment Association (AAA), has been recognized for her leadership by both the GSAE and ASAE. Her leadership philosophy extends beyond formal titles—focusing on service, connection, and tangible support for members.

You’ll learn:

How to develop personalized communication strategies that deepen member relationships.
The significance of offering value-driven programming to enhance member satisfaction.
Tactics to inspire collaboration and teamwork within your organization.
How to create service initiatives that foster long-term impact.
The importance of ongoing learning and development for both leaders and members.

About the guest:

Shan Haugabrook, CNP, is the Senior Director of Member Relations and Engagement at the Atlanta Apartment Association. She oversees daily operations and leads a 150+ member volunteer force, driving an annual membership renewal and recruitment campaign. Shan previously served as Director of Membership, Education, and Administrative Services at the Georgia Nurses Association, where she managed an education program generating over $1.2 million annually. She is a member of ASAE and GSAE, a 2020 GSAE Sharon Hunt Emerging Leader Award recipient, a GSAE Leadership Academy alumna, and an ASAE DELP Scholar. Shan is also a devoted volunteer in her local community.

Resources:

#15: Transforming Member Communications with Evan Sparks of the American Bankers Association

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 22 Oct 2024 00:00:00 -0400

Prospering associations have one thing in common: the ability to successfully communicate their story. If you want to build a communications strategy that elevates your organization, this is the episode for you.

Our guest today is Evan Sparks, CAE, Senior Vice President for Member Communications at the American Bankers Association. From writing to editing to podcasting, Evan has decades of experience crafting and delivering the core narrative of an organization.

Together, host Christine Shaw and Evan dive into the building blocks of a strong content presence, including how to decide on the right medium for your message and why personalization is still key. Plus, Evan shares an inside look at his award-winning ABA campaign that tackled one of the biggest problems facing the banking industry today.

You’ll learn:

The key to leading creative teams.
How to leverage AI to personalize member communications.
How to maximize content using cross-platform publishing strategies.
The importance of understanding your larger audience.
How to ensure your content builds connection and trust.

About our guest:

Evan Sparks is Senior Vice President for Member Communications at ABA, where he oversees the association’s digital and print publications, including the award-winning ABA Daily Newsbytes email, and serves as editor-in-chief of the ABA Banking Journal, the association’s flagship bimonthly magazine. Evan also created the weekly ABA Banking Journal Podcast, which he co-hosts and produces. Prior to joining ABA in 2013, Evan was managing editor of Philanthropy magazine and an associate editor at the American Enterprise Institute. In addition to the ABA Banking Journal and Philanthropy, his writing has appeared in the Wall Street Journal, The Weekly Standard, Slate, the Washington Times, Commentary, Forbes.com, The American and other major outlets.

Resources:

Explore more on crafting a winning communication strategy.

X: @AmericanBankersAssociation

Connect with the American Bankers Association & Evan Sparks:

LinkedIn: @AmericanBankersAssociation & @EvanSparks

Facebook: @AmericanBankersAssociation

Visit: https://www.aba.com/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#14: Embracing Foresight and Innovation with Jeff De Cagna of Foresight First LLC

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 15 Oct 2024 00:00:00 -0400

Preparing for the future isn’t just a smart business move - it’s an essential step for the survival of an organization. Listen in for actionable tools to create a governing strategy that is forward-thinking, innovative and shines a light on the areas that may be holding your organization back.

Today’s episode is all about being nimble and prepared in the face of unknowns. For our guest, Jeff De Cagna, AIMO, FRSA, FASAE, Executive Adviser of Foresight First LLC, the future has always been front of mind. He coined the term “duty of foresight,” which underscores the ethical responsibility of making decisions that benefit future generations rather than immediate interests.

Together, host Christine Shaw and Jeff discuss the essential practices that leaders and boards can implement to emphasize sustainability and forward-thinking governance. Plus, Jeff explains the beliefs and thinking patterns that block organizational growth and innovation and the steps an association can take to thrive in an ever-changing world.

You’ll learn:

How to identify and dismantle orthodox beliefs.
Why honest conversations can lead to more effective decision-making.
The steps to implementing the duty of foresight in your organization.
Robust practices for future-focused governing.
The one question every leader should ask themself.

About our guest:

Jeff De Cagna, AIMP, FRSA, FASAE, Executive Advisor of Foresight First LLC, is an association contrarian, foresight practitioner, governing designer, stakeholder and successor advocate, and stewardship catalyst. He is the curator and editor of the Future of Association Boards (FAB) Community Dialogue, presented in partnership with Impexium. In 2019, Jeff became the 32nd recipient of the Academy of Leaders Award, ASAE’s highest individual honor awarded to consultants or industry partners for outstanding contributions to the association community.

Resources:

Explore more on The Duty of Foresight.

Connect with Foresight First LLC & Jeff De Cagna:

LinkedIn: @ForesightFirstLLC , @JeffDeCagna

Facebook: @ForesightFirstLLC

X: @ForesightFirstLLC

Visit: https://foresightfirst.io/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#13: The Art of the Pivot with Shelley Frost of AOC

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 08 Oct 2024 00:00:00 -0400

Keeping an association relevant and thriving over 50 years after its founding is no small feat.

Today’s episode will teach you how to lead an organization into the future, while staying true to founding principles and values. We’ll discuss the importance of taking risks and staying at the forefront of innovation to ensure that your association membership remains active and engaged.

Joining us today is Shelley Frost, CAE and Executive Director of Association of Old Crows (AOC), a group that brings together members from the world of electronic warfare.

With a career in associations spanning nearly three decades, Shelley shares how she worked her way up from directing conventions to leading an organization with global reach.

You’ll learn:

The key to fostering a collaborative work environment.
Why community building should be an association’s ultimate goal.
How AI may bring associations closer to members.
Creative advice on how to successfully pivot your organization.
How to stop fearing failure and start innovating.

About Our Guest:

Shelley Frost is an experienced association management professional with over three decades of dedicated service in the sector. She has been with the Association of Old Crows for more than 20 years, including seven years as the Executive Director. Shelley is passionate about advancing the mission of associations and contributing to their long-term sustainability.

Resources:

Explore more on maximizing member engagement.

Connect with AOC and Shelley Frost:

Listen: From the Crow’s Nest

LinkedIn: @Association of Old Crows and @Shelley Frost

Facebook: @Association of Old Crows

Visit: https://www.crows.org/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#12: Authenticity, Empowerment, and the Future of Leadership with Artesha Moore of Association Forum

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 01 Oct 2024 00:00:00 -0400

We’re in an authentic leadership revolution. In this episode, you’ll learn how to show up fully as association leader and how to succeed without sacrificing yourself or your values.

In today’s Season Two premier of the Association Adviser Podcast, we have the pleasure of speaking with Artesha Moore, FASAE, CAE, President & CEO of Association Forum. She inspires with her vision for this new style of leadership where honest communication is prioritized and failure is valued for the lessons it teaches.

This conversation gets into the state of diversity in the association world and the ways that Artesha and host Christine Shaw are continuing to move that conversation forward. We discuss Artesha’s philosophy about mentoring the next generation of association leaders, why she never gives them advice, and the ways she prefers to show her support.

Artesha discusses the influences and passions that show up in her leadership style, from Buddhism to dystopian novels. Plus, she shares how she broke out of the cookie-cutter model of leadership and learned to show up as her full self.

You’ll learn:

The forward-thinking mindset that prepares organizations for unexpected challenges.
How to supercharge your data through contextualization.
The importance of aligning technology with organizational goals.
The crucial skills needed for future leaders in an AI-driven world.
How inclusivity and diverse voices can elevate an organization to the next level.

About the guest:

Artesha Moore, FASAE, CAE, President & CEO of Association Forum, is a respected thought leader in the association management community with more than 20 years of experience. She has previously served in leadership roles with the American Geophysical Union and the Association for Professionals in Infection Control and Epidemiology. Artesha was named by the ASAE as a Diversity Executive Leadership Program Scholar. She is passionate about mentoring the next generation of leaders and pushing them to find their own solutions to common and uncommon problems.

Resources:

Explore more on authentic leadership.

Connect with Association Forum & Artesha Moore:

LinkedIn: @AssociationForum, @ArteshaMoore

Facebook: @AssociationForum

Instagram: @AssociationForum

Visit: https://www.associationforum.org

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

SEASON TWO PREVIEW - The Future of Association Leadership and Highlights from Naylor’s 2024 Benchmarking Report

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 17 Sep 2024 00:00:00 -0400

Inspiring and effective leadership is the cornerstone of any thriving association. That’s why in Season Two of the Association Adviser Podcast, we’ll be doing a deep dive into all aspects of leadership.

In this Season Two preview, our host Christine Shaw, CEO & President of Naylor Association Solutions, is joined by Sarah Sain, CAE, Vice President of Content Services and one of the lead researchers of the Association Benchmarking Report.

This season is all about leadership and what it takes to guide successful associations. Whether you’re an association executive, partner, or someone passionate about organizational success, this season will equip you with practical tools and inspirational stories from leaders at every level to drive your association forward. Plus, learn the latest findings from the Association Benchmarking Report that inspired this season’s focus on leadership.

Resources:

Read the report: Association Benchmarking Report

Explore more strategies for leading successful associations.

Connect with us:

Christine Shaw: christine.shaw@naylor.com

Sarah Sain, CAE: @SarahSain

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we love to hear from you!

#11: Unlocking the Power of Content for Associations with Hilary Marsh of Content Company

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 27 Aug 2024 00:00:00 -0400

So much of an association’s value proposition is delivered through content.

Whether you’re struggling to streamline your content efforts or looking to maximize engagement and revenue, this episode will equip you with practical strategies to elevate your association's impact.

We're diving deep into the vital role content plays in driving membership engagement, delivering mission-aligned value, and boosting non-dues revenue for your association.

Joining us today is Hilary Marsh, President and Chief Strategist of Content Company—a consultancy specializing in content and digital strategy for associations, nonprofits, and corporations.

Hilary brings her wealth of experience, from her early days navigating the transition from print to digital to her current work helping major associations get the most out of their content.

You’ll learn:

Why content is central to an association's existence
How to develop a cohesive content strategy
The value behind creating empathy-based personas
Invaluable tips on ensuring your content strategy aligns with both individual and organizational goals
Why ungated content can be a game changer for your membership growth

About the guest:

Hilary Marsh is the Founder and Chief Content and Digital Strategist at Content Company, Inc. She has extensive expertise in content strategy, content management, and web operations, leading multidisciplinary digital projects spanning web, social media, and e-communications for associations, nonprofits, and corporations in multiple industries. An experienced strategic communicator, Hilary has created digital strategies, developed content strategies and management plans, managed social media guidelines and channels, built e-newsletter programs, written digital content, helped organizations choose content management systems, and more.

Resources:

Read the ASAE Foundation’s research: Content Strategies for a Changing World

Learn about empathy-based personas.

Recommended reading: Content Strategy for the Web

Explore more on content strategy.

Connect with Hilary Marsh:

LinkedIn: Hilary Marsh & Content Company

X: @hilarymarsh

Visit: https://contentcompany.biz/

Join: https://content-strategy.com/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#10: How AI Can Revolutionize Your Email Marketing with Erica Salm-Rench of rasa.io

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 20 Aug 2024 00:00:00 -0400

What if you could personalize every email uniquely to the individual recipient on your list?

It turns out you can with the help of AI. In today’s episode, Erica Salm-Rench, COO of rasa.io, shares with us how AI is revolutionizing newsletter conversion rates and engagement by adding value through personalization.

Erica brings her wealth of experience in digital marketing, web development, SEO, and advertising to the conversation as she shares her early days at Tulane University to leading innovative strategies at rasa.io. Erica helps us dive deeper into the fundamentals of successful email marketing and how leveraging AI to create personalized newsletters will enhance member engagement and drive non-dues revenue.

You’ll learn:

How to measure effectiveness through key metrics.
The immense potential of AI in creating high-impact content.
How personalized content can boost your association's success.
How more newsletter engagement leads to more non-dues revenue.

About the guest:

Erica Salm Rench is the Chief Operating Officer at rasa.io. After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.

Resources:

For the latest on AI: Tech Brew Newsletter, Revolutionize Your Marketing with AI

Recommended listening: The Artificial Intelligence Show

Just for marketers: Marketing AI Institute

Explore more on artificial intelligence.

Connect with rasa.io & Erica Salm-Rench::

LinkedIn: @rasa.io & @esalm

X: @rasa_io

Instagram: @rasa.io

Visit: https://rasa.io/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#9: How to Ignite Creativity and Innovation in Association Sales with Dianne Vance of AOTA

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 13 Aug 2024 00:00:00 -0400

What do positivity and creativity have in common? When combined, they can motivate a team to achieve above-and-beyond results.

In today's episode, special guest, Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association (AOTA), inspires us by sharing her unique journey into the world of associations. She shares how her background in psychology unexpectedly led to a thriving career in sales and marketing.

You'll hear real-world examples of creative sales strategies, tips on maximizing talent within your sales team, and insights on staying adaptive in a fast-paced industry. Plus, Dianne offers invaluable advice for other association sales leaders looking to achieve similar success.

You’ll learn:

The importance of creativity and innovation in driving sales and revenue.
How creativity can achieve remarkable results.
Strategies for motivating and leading a successful sales team.
Aligning sales goals with the association's core mission.
How to generate non-dues revenue through targeted marketing efforts.

About the guest:

Dianne Vance, CAE, is the Director of Business Development and Sales at the American Occupational Therapy Association. Dianne is a results-driven business development professional with 20+ years of award-winning sales and marketing experience at high profile membership associations. Her expertise is in generating advertising, exhibit, sponsorships and membership sales, designing innovative collateral materials, and leading successful sales teams.

Resources:

Recommended reading: Life’s Too Short: A Memoir

Explore more on Success Sales Strategies

Connect with AOTA & Dianne Vance:

LinkedIn: @aota, @diannevance

X: @aotainc, @dvances

Facebook: @AmericanOccupationalTherapyAssociationAOTA,

Instagram: @aotainc

Visit: https://www.aota.org/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#8: How to Lead a Small but Mighty Team with Christina Lewellen of ATLIS

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 06 Aug 2024 00:00:00 -0400

When an association values its team as much as its members, the results are inspiring!

Today, we have a truly refreshing guest joining us — Christina Lewellen, MBA, CAE, Executive Director of ATLIS, the Association of Technology Leaders in Independent Schools.

In this episode, our host Christine Shaw talks with Christina about her compelling journey from journalism student to association leader and shares invaluable insights into the fast-growing world of her relatively young association. She discusses the strategic elevation of technology leaders in educational institutions, especially post-COVID, and the innovative ways her small but mighty team is making an impact.

We dive into her unique leadership style and workplace culture, including cutting-edge practices like a four-day workweek, zero internal emails, and unlimited PTO.

You’ll learn:

How embracing AI can boost efficiency.
The challenges and triumphs of launching a new credentialing program.
How to strategically leverage print as a top marketing tool.
How to maximize the powerful role of vendor partnerships.

About the guest:

Christina Lewellen, MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools, is a seasoned association executive who brings a data-driven framework to business planning and strategy, having earned her MBA from the Rochester Institute of Technology and the Certified Association Executive designation from the American Society of Association Executives. She was named the Executive Director of ATLIS in 2019 and travels coast-to-coast visiting independent schools and their leadership teams. She serves as a trustee for the Harmony Foundation International and is actively involved in volunteer roles in the association community.

Resources:

Recommended reading: On Call: A Doctor’s Journey in Public Service

Explore more topics on Innovation.

Connect with ATLIS & Christina:

LinkedIn: @associationoftechnologyleadersinindependentschools & @ChristinaLewellen

Visit: https://theatlis.org/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#7: Creating Magic Through Belonging in Your Association with Aaron Wolowiec of Event Garde

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 30 Jul 2024 00:00:00 -0400

Creating a sense of belonging and community can be a challenging task but when accomplished the results are pure magic!

Today’s episode dives deep into the world of creating intentional and meaningful experiences that drive member engagement and foster growth. Our guest, Aaron Wolowiec, MSA, CAE, CMP Fellow, President & Founder of Event Garde, is a trailblazer in the association space, with four successful brands under his belt: Event Garde, Facilit8Me, Review My Speaker, and Health by Association. Aaron brings a wealth of expertise to our conversation in designing events, facilitating learning, and nurturing a sense of belonging within communities.

Together, host Christine Shaw and Aaron explore the necessity of crafting intentional networking opportunities that cater to diverse needs and why it’s crucial for both attendees and sponsors to feel genuinely included. Plus, Aaron shares actionable insights on how to overcome the challenges of event programming and how to make advertisers and sponsors active participants rather than passive contributors.

You’ll learn:

The importance of blending creativity with education.
The evolution of members needs in a post-pandemic world.
How associations can avoid the pitfalls of outdated practices.
The role empathy, self-care, and mental health have in personal and professional growth.

About our guests:

Aaron Wolowiec, Founder & President of Event Garde LLC, is nationally recognized for his professional development work with boards, learners, staff and volunteers. Having launched four successful brands – Event Garde, Healthy by Association, Review My Speaker and Facilit8Me – Aaron’s equal parts practitioner and theorist. Since 2011, Event Garde has helped leading trade associations, individual membership societies, non-profit organizations, and government agencies across the United States address a range of unique and challenging professional development needs through customized services and expert guidance informed by research, trend analysis, best practices, prior experiences, and intuition.

Resources:

Recommended reading: Pricing For Associations, The Art of Gathering

Explore more on Building Community

Connect with Event Garde & Aaron Wolowiec:

LinkedIn: @eventgardellc, @aaronwolowiec

Facebook: @EventGardeLLC

X: @eventgardellc, @aaronwolowiec

Visit: https://eventgarde.com/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#6: The Formula to a Successful Brand Reinvention with Bill Rowan of NAPA

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 23 Jul 2024 00:00:00 -0400

Clear communication and marketing directly translates to how an association is resonating with its members … or not.

In this exciting episode, we’re diving deep into the world of association communication and marketing strategies and rebranding efforts with our special guest, Bill Rowan, Senior Director of Communications & Marketing for the National Asphalt Pavement Association (NAPA).

Bill shares his incredible journey from designing ads for the Yellow Pages to spearheading a comprehensive overhaul of NAPA’s marketing and communications. Together, we explore how data-driven decisions, a strategic communications gap analysis, and the power of stakeholder feedback led NAPA to a more member-centric approach. We’ll also touch on Bill’s passion for the Japanese business philosophy of Kaizen, which emphasizes continuous improvement.

Bill provides valuable insights on enhancing member engagement, driving non-dues revenue, and the intricate details behind a successful association rebrand. This episode is packed with actionable advice and inspiring anecdotes.

You’ll learn:

How data and member-feedback can drive meaningful change.
The details behind a successful association rebrand.
The power of plain language and clear communication.
The impact improved communication can have on non-dues revenue.

About the guest:

Bill Rowan is the Senior Director of Communications & Marketing at the National Asphalt Pavement Association (NAPA). Bill shapes NAPA's internal and external communications. He helps staff, members and media convey compelling information about the asphalt pavement industry and inspire action to advance the industry, its members, and its critical role in U.S. infrastructure.

Resources:

Case study: Strategic communications gap analysis

#5: Driving Success with Compassionate Leadership with Jennifer McClennon of NHPCO

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 16 Jul 2024 00:00:00 -0400

Empowering and motivating a team consistently can be a daunting task, but it doesn’t have to be if you center your efforts on the human experience.

In today's episode, we're joined by Jennifer McClennon, MSN, RN, CNL, CHPN, Manager of Business Strategy at the National Hospice and Palliative Care Organization (NHPCO). Jennifer, with her unique background in nursing, patient care and sales strategy, shares how she has built strong corporate partnerships to support NHPCO’s mission of delivering person-centric healthcare.

We'll dive into how her nursing experience informs her work at NHPCO and her approach to leading a team with compassion and empowerment. Join us as we explore Jennifer's journey in healthcare and association management.

You’ll learn:

The important role online communities play.
How enhancing member services and support drives non-dues revenue.
Leadership and partnership strategies.
The impact of empathy in the workplace.

About the guest:

Jennifer McClennon MSN, RN, CNL, CHPN is the Manager of Business Strategy at the National Hospice and Palliative Care Organization (NHPCO). She is a highly experienced nurse with a background in hospice, palliative care, oncology, and patient services. Jennifer has held various roles in healthcare organizations, such as leading outpatient nurses, conducting comprehensive assessments, coordinating palliative care, and managing patient loads. Jennifer has also worked in sales and media consultation, providing training and developing advertising programs. With a Master's in Clinical Nurse Leader, Jennifer is dedicated to improving patient safety, reducing errors, and advancing healthcare quality.

Resources:

Explore more on leadership.

Connect with NHPCO & Jennifer:

LinkedIn: @Jennifer McClennon & @NHPCO

Instagram: @NHPCO

Visit: https://www.nhpco.org/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#4: How Building Stronger Member Relationships Drives Value & Non-Dues Revenue with Larry Montague of TAPPI

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 09 Jul 2024 00:00:00 -0400

What does it take for an association to go global and also withstand the test of time?

In today’s exciting episode, we sit down with Larry Montague, President & CEO of TAPPI, to explore the dynamic strategies that led him on a path to transforming TAPPI’s financial state into one of notable, profitable success.

Larry shares how he transitioned from a corporate sales and marketing career into the leadership role at TAPPI, and the pride that comes in taking the helm at an association with more than 100 years of history. He also talks about how the association embracing members at the center of its organization’s structure and decision-making has created a positive cultural shift.

You'll also hear about the innovative ways TAPPI is spearheading the future of the industry through technical education, training, and their global events. Larry also shares his experiences from international travels, his passion for the industry, and offers some golden advice for other association leaders.

Whether you're an executive looking for ways to grow membership, increase engagement, or are curious about non-dues revenue, this episode is brimming with valuable insights and strategies.

You’ll learn:

The importance of member engagement.
The significance of TAPPI’s technical standards.
Why customizing events provides more value to members.
How to build a global brand.
How to create a communication strategy that transcends cultural and generational barriers.

About the guest:

Larry Montague joined TAPPI as President & CEO in 2006. His passion for the pulp, paper, tissue, packaging, and converting industries is only matched by the passion of the volunteers, staff and members of TAPPI. He is known for his ability to transform a company into a thriving, financially viable and competitive enterprise in the global marketplace. Larry’s dedication to the continued and lasting sustainability of TAPPI is an essential motivator in his success with the association.

Resources:

#3: How To Embrace Your Core Values & Authenticity in Leadership with Tracy Folkes Hanson of CSAE

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 02 Jul 2024 00:00:00 -0400

Being a growth-minded leader can shift your association into a culture that is both value-driven and authentic.

In today’s episode we’re honored to talk with Tracy Folkes Hanson, CAE, President & CEO of CSAE. Join us as we dive into what it means to embrace a growth mindset as our host, Christine Shaw, discusses with Tracy the significance of mentorship, including reverse mentorship, and how aspiring leaders can benefit from surrounding themselves with diverse teams. Tracy highlights the evolving nature of member engagement and the imperative for associations to remain member-centric and innovative.

Tracy also emphasizes the power of listening, community values, and giving back as the cornerstones of effective leadership. Her advice for rising executives will inspire you to lead with grace, understand your strengths, and use your platform to uplift others.

You’ll learn:

How to drive corporate culture with vision and strategy.
The impact personal core values have on the workplace.
How having a growth mindset influences innovation.
Why it’s important to be community-focused.

About the guest:

A visionary thought leader, Tracy Folkes Hanson, CAE, is known for her success in developing and driving corporate culture, collaboration, and strategy. Tracy joined CSAE as President & CEO in July 2017. Prior to joining CSAE, she held senior positions for numerous leading brands both in the private and non-profit sectors, including the Ontario Chamber of Commerce, MasterCard International, Kinark Child & Family Services, and The Arthritis Society. A small stint in politics, Tracy was elected to Whitby Town Council in 2010 as North Ward Councillor. She continues to be an active volunteer and community leader.

Resources:

Recommended reading: We Are All The Same Age Now

Explore more on Leadership.

Connect with CSAE & Tracy Folkes Hanson:

LinkedIn: @csae, @tracyfolkeshanson

X: @csaeconnect, @tracyFHanson

Facebook: @associationexecutives

Visit: https://csae.com/

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#2: How to Create Community & a “Better Together” Mentality with Steven Stout & Katy Markert of TSAE

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 25 Jun 2024 00:00:00 -0400

We are all aware that storytelling is a powerful tool to create connection, but are you using this strategy to its fullest in your association?

In today's episode, we explore the dynamic world of association management and how to bring events, publications, and content to life with the power of storytelling. We have two remarkable guests, Executive Director Steven Stout, FASAE, CAE, and Marketing & Communications Director Katy Markert from the Texas Society of Association Executives (TSAE).

Steven shares his fascinating journey from his early days as a radio DJ to hospitality and association leadership positions, and how storytelling played a pivotal role along the way. While Katy shares her early experiences understanding the importance of community and collaboration, all of which today is embodied in the TSAE's motto, "Better Together." Steven and Katy expand on the innovative ways the association has built and nurtured relationships for membership growth and successful partnerships.

You’ll learn:

The powerful impact of making your audience the hero in storytelling.
How to be strategic with your social media and email marketing.
The surprising success that simple yet engaging content can bring.

About our guests:

Steven J. Stout, FASAE, CAE is the Executive Director for the Texas Society of Association Executives (TSAE). He reports to the Board of Directors, carries out TSAE’s mission and goals, oversees overall administration and operation, and manages finances. Steven earned his BBA at Baylor University in Business Communication and Public Relations. Before entering the association world, he worked as a radio disc-jockey from the age of 15 to 23 working at various top 40 and adult contemporary stations.

As the Marketing & Communications Director, Katy Markert manages and coordinates TSAE’s communications, marketing and publication efforts. She oversees the organization’s brand strategy and promotional efforts with TSAE's many initiatives. She is the lead for the TSAE website, online community, digital marketing strategies, TSAE's magazine Association Leadership and podcast Better by Association.

Resources:

Marketing Brew

Explore more on building community.

Connect with TSAE , Steven Stout & Katy Markert:

Listen: Better By Association podcast

LinkedIn: @Texas Society Of Association Executives, @Katyjomarkert & @StevenJscae

Facebook: @Texas Society Of Association Executives

Instagram: @TSAE_Official

Visit: https://www.tsae.org

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

#1: How to Create an Inclusive Leadership Mindset with Michelle Mason of ASAE

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 18 Jun 2024 00:00:00 -0400

What is the key to creating an inclusive, collaborative and value-driven culture?

In today’s premiere episode of the Association Adviser Podcast, we have the distinct pleasure of talking with Michelle Mason, FASAE, CAE, President & CEO of The American Society of Association Executives (ASAE). Michelle brings her wealth of expertise in association leadership to the forefront in a conversation centered around conscious leadership and the development of impactful Diversity, Equity, Inclusion and Accessibility (DEIA) strategies.

Join us as we delve into Michelle's personal journey into association management and her unwavering commitment to embracing diversity of thought, breaking down barriers, and empowering every voice within the organizations she leads. We'll explore ASAE's innovative conscious inclusion strategy and its groundbreaking programs like the ReadyMe initiative, designed to prepare the next generation of association leaders with essential skills rooted in DEIA principles. Michelle will share invaluable advice on maintaining authenticity and resiliency as a leader, and she’ll emphasize the importance of creating a culture that is both collaborative and values diverse perspectives.

You’ll learn:

How to create and apply DEIA strategies effectively.
The true meaning behind the word “team.”
How to prepare future association leaders for success.
How to nurture a global presence.
How to embrace a change journey post-pandemic.

About the guest:

Michelle Mason, FASAE, CAE, President & CEO of ASAE, approaches leadership by building teams, growing membership and engagement, incubating unique innovations, delivering revenue, results and advancing the community through the creation of a welcoming environment of inclusion, diversity and equity. Michelle was selected as the 2020 Professional Society CEO of the Year by CEO Update.

Resources:

Explore more on DEI Strategies & Inclusive Leadership.

Connect with ASAE & Michelle Mason:

Email: mmason@asaecenter.org

LinkedIn: @ASAE, @Michelle Mason, FASAE, CAE

Facebook: @ASAECenter

Instagram: @ASAECenter

Visit: asaecenter.org

Connect with us:

Christine Shaw: christine.shaw@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

SEASON ONE PREVIEW - Non-Dues Revenue: Driving Association Growth and Member Engagement

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 28 May 2024 00:00:00 -0400

The recent Association Benchmarking Report shows that generating more non-dues revenue stands as the biggest challenge associations face. That is why we chose to focus on the topic of non-dues revenue throughout our Season One launch of the Association Advisor Podcast.

In this preview of Season One's topic, our host Christine Shaw, CEO & President of Naylor Association Solutions, is joined by Sarah Sain, CAE, Vice President of Content Services and one of the lead researchers of the Association Benchmarking Report.

This season is dedicated to exploring practical and tactical solutions for how you can maximize non-dues revenue opportunities, all while increasing value and engagement with your members, advertisers and sponsors. We’ll be featuring some amazing guests whose experience and expertise will give you the edge for YOUR association.

Resources:

Read the report: Association Benchmarking Report

Explore more solutions for non-dues revenue.

Connect with us:

Christine Shaw: christine.shaw@naylor.com

Sarah Sain, CAE: ssain@naylor.com

*Please rate us and leave us your thoughts and comments on Apple Podcasts, we love to hear from you!

Introducing: The Association Adviser Podcast

taylor.kessel@naylor.com (Naylor Association Solutions) — Tue, 14 May 2024 00:00:00 -0400

Welcome to the Association Adviser Podcast, brought to you by Naylor Association Solutions! Hosted by Naylor CEO & President Christine Shaw, the podcast explores strategies and solutions that keep association professionals informed and inspired.

Christine is joined in conversation by leading association executives and industry professionals who share their stories and lessons learned. By sharing practical tools and expert advice, the Association Adviser Podcast will give your association the competitive edge and empower you to achieve new levels of success.

To learn more: