https://cohostpodcasting.com <![CDATA[B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce]]> Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.

]]> Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.

]]> en e4257da3-312c-4dcd-baa8-d02a6b66e6c9 Tue, 25 Feb 2025 19:46:03 -0500 Wed, 22 Apr 2026 11:48:10 -0400 https://oroinc.com/ecommerce-podcast/ <![CDATA[B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce]]> https://files.cohostpodcasting.com/quill-file-prod/64f53507-dcb6-4b00-ac80-90bf1855f957/shows/e4257da3-312c-4dcd-baa8-d02a6b66e6c9/cover-art/original_701488ba91a49201cd04f3613c9a3b71 https://oroinc.com/ecommerce-podcast/ episodic false https://feeds.cohostpodcasting.com/kNr1Skxa oroinc.podcast@gmail.com <![CDATA[Why Data Culture Matters More Than Platforms: Sam Russo on Automotive Aftermarket]]> Sam Russo, Director of Demand Gen & Strategic Alliances at Pivotree, joins Aaron Sheehan to talk about the messy, human side of automotive data. Sam shares her unconventional path into data, explains why ACES and PIES aren't magic bullets, and breaks down what happens when companies throw expensive tech at dirty data. She also reflects on the Rebelle Rally and what navigating the desert taught her about data dependency.


Episode Highlights:

01:08 – Introduction: Meet Sam Russo & Her Automotive Origin Story

07:44 – What ACES and PIES Actually Are (And What They're Not)

11:35 – The #1 Data Problem That Looks Like Tech But Is Actually Humans

13:48 – How Well Are Manufacturers Living Up to ACES & PIES Standards?

15:50 – Why Missing Data Makes You Invisible (Especially to AI)

18:13 – Pivotree as Pit Crew: F1, Foundations, and Why Data Isn't "Fixed" in 12 Months

23:29 – The Rebelle Rally: 2,500km, No GPS, Never Camped Before

29:57 – Finding Your Limits (Or Not Finding Them)

30:58 – Data Dependency vs. Human Instinct

33:45 – AI in Automotive: Data Normalization, Agentic Shopping & Fleet Management

42:33 – What the Aftermarket Needs to Attract the Next Generation

47:31 – Sam's media recommendation


Resources Mentioned:

  • SEMA Data Co-op — Industry data standards organization
  • The Diary of a CEO — Podcast hosted by Steven Bartlett
  • Rebelle Rally — The longest off-road navigation rally in the United States
  • Podcast with Chantal Schweizer from Pivotree https://youtu.be/btq8K279e_k 
]]> Wed, 22 Apr 2026 07:47:48 -0400 https://oroinc.com/ecommerce-podcast/ 50:07 Sam Russo, Director of Demand Gen & Strategic Alliances at Pivotree, joins Aaron Sheehan to talk about the messy, human side of automotive data. Sam shares her unconventional path into data, explains why ACES and PIES aren't magic bullets, and breaks down what happens when companies throw expensive tech at dirty data. She also reflects on the Rebelle Rally and what navigating the desert taught her about data dependency.


Episode Highlights:

01:08 – Introduction: Meet Sam Russo & Her Automotive Origin Story

07:44 – What ACES and PIES Actually Are (And What They're Not)

11:35 – The #1 Data Problem That Looks Like Tech But Is Actually Humans

13:48 – How Well Are Manufacturers Living Up to ACES & PIES Standards?

15:50 – Why Missing Data Makes You Invisible (Especially to AI)

18:13 – Pivotree as Pit Crew: F1, Foundations, and Why Data Isn't "Fixed" in 12 Months

23:29 – The Rebelle Rally: 2,500km, No GPS, Never Camped Before

29:57 – Finding Your Limits (Or Not Finding Them)

30:58 – Data Dependency vs. Human Instinct

33:45 – AI in Automotive: Data Normalization, Agentic Shopping & Fleet Management

42:33 – What the Aftermarket Needs to Attract the Next Generation

47:31 – Sam's media recommendation


Resources Mentioned:

  • SEMA Data Co-op — Industry data standards organization
  • The Diary of a CEO — Podcast hosted by Steven Bartlett
  • Rebelle Rally — The longest off-road navigation rally in the United States
  • Podcast with Chantal Schweizer from Pivotree https://youtu.be/btq8K279e_k 
]]> Sam Russo, Director of Demand Gen & Strategic Alliances at Pivotree, joins Aaron Sheehan to talk about the messy, human side of automotive data. Sam shares her unconventional path into data, explains why ACES and PIES aren't magic bullets, and breaks down what happens when companies throw expensive tech at dirty data. She also reflects on the Rebelle Rally and what navigating the desert taught her about data dependency.


Episode Highlights:

01:08 – Introduction: Meet Sam Russo & Her Automotive Origin Story

07:44 – What ACES and PIES Actually Are (And What They're Not)

11:35 – The #1 Data Problem That Looks Like Tech But Is Actually Humans

13:48 – How Well Are Manufacturers Living Up to ACES & PIES Standards?

15:50 – Why Missing Data Makes You Invisible (Especially to AI)

18:13 – Pivotree as Pit Crew: F1, Foundations, and Why Data Isn't "Fixed" in 12 Months

23:29 – The Rebelle Rally: 2,500km, No GPS, Never Camped Before

29:57 – Finding Your Limits (Or Not Finding Them)

30:58 – Data Dependency vs. Human Instinct

33:45 – AI in Automotive: Data Normalization, Agentic Shopping & Fleet Management

42:33 – What the Aftermarket Needs to Attract the Next Generation

47:31 – Sam's media recommendation


Resources Mentioned:

  • SEMA Data Co-op — Industry data standards organization
  • The Diary of a CEO — Podcast hosted by Steven Bartlett
  • Rebelle Rally — The longest off-road navigation rally in the United States
  • Podcast with Chantal Schweizer from Pivotree https://youtu.be/btq8K279e_k 
]]> false full 34 1 <![CDATA[The Data Behind the Deal: B2B Distribution Through an FP&A Lens with Ryan Cosby]]> Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navigates the messy realities of month-end close. He also breaks down what vendors need to bring to the table to earn a yes from finance.


Episode Highlights:

00:35 – Introduction: Meet Ryan Cosby & Salon Service Group

01:50 – How SSG's Distribution Model Works: Salons, Licenses & the Back Bar

03:25 – Cost-to-Serve: Is the Digital Channel Cheaper?

06:00 – Giving Reps Visibility Into eCommerce Behavior

07:34 – Commissioning Reps on eComm Sales and Why It Matters

08:50 – Pricing Complexity: Custom Agreements and Margin Leakage

12:40 – Sales Tax Complexity and Why SSG Uses Vertex

15:00 – The Tech Stack: System 2000, Qlik, and Excel

18:58 – Month-End Close: Reconciling Two Different Data Structures

22:07 – AI in FP&A: What SSG Is Piloting With Qlik

26:00 – What a Vendor Business Case Needs to Survive an FP&A Review

30:35 – Advice for Digital Champions Making the Case Up the Chain

34:45 – Payments Across Channels: Cards on File, Chargebacks & Debit Card Risk

39:16 – Ryan’s media recommendations


Resources Mentioned:

  • Qlik — BI and analytics tool used by SSG
  • Vertex — Sales tax automation platform
  • Imbibe Magazine — Ryan's go-to for drinks culture, recommending it as a great example of a media brand quietly and successfully reinventing itself.
]]> Thu, 02 Apr 2026 08:26:00 -0400 https://oroinc.com/ecommerce-podcast/ 41:11 Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navigates the messy realities of month-end close. He also breaks down what vendors need to bring to the table to earn a yes from finance.


Episode Highlights:

00:35 – Introduction: Meet Ryan Cosby & Salon Service Group

01:50 – How SSG's Distribution Model Works: Salons, Licenses & the Back Bar

03:25 – Cost-to-Serve: Is the Digital Channel Cheaper?

06:00 – Giving Reps Visibility Into eCommerce Behavior

07:34 – Commissioning Reps on eComm Sales and Why It Matters

08:50 – Pricing Complexity: Custom Agreements and Margin Leakage

12:40 – Sales Tax Complexity and Why SSG Uses Vertex

15:00 – The Tech Stack: System 2000, Qlik, and Excel

18:58 – Month-End Close: Reconciling Two Different Data Structures

22:07 – AI in FP&A: What SSG Is Piloting With Qlik

26:00 – What a Vendor Business Case Needs to Survive an FP&A Review

30:35 – Advice for Digital Champions Making the Case Up the Chain

34:45 – Payments Across Channels: Cards on File, Chargebacks & Debit Card Risk

39:16 – Ryan’s media recommendations


Resources Mentioned:

  • Qlik — BI and analytics tool used by SSG
  • Vertex — Sales tax automation platform
  • Imbibe Magazine — Ryan's go-to for drinks culture, recommending it as a great example of a media brand quietly and successfully reinventing itself.
]]> Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navigates the messy realities of month-end close. He also breaks down what vendors need to bring to the table to earn a yes from finance.


Episode Highlights:

00:35 – Introduction: Meet Ryan Cosby & Salon Service Group

01:50 – How SSG's Distribution Model Works: Salons, Licenses & the Back Bar

03:25 – Cost-to-Serve: Is the Digital Channel Cheaper?

06:00 – Giving Reps Visibility Into eCommerce Behavior

07:34 – Commissioning Reps on eComm Sales and Why It Matters

08:50 – Pricing Complexity: Custom Agreements and Margin Leakage

12:40 – Sales Tax Complexity and Why SSG Uses Vertex

15:00 – The Tech Stack: System 2000, Qlik, and Excel

18:58 – Month-End Close: Reconciling Two Different Data Structures

22:07 – AI in FP&A: What SSG Is Piloting With Qlik

26:00 – What a Vendor Business Case Needs to Survive an FP&A Review

30:35 – Advice for Digital Champions Making the Case Up the Chain

34:45 – Payments Across Channels: Cards on File, Chargebacks & Debit Card Risk

39:16 – Ryan’s media recommendations


Resources Mentioned:

  • Qlik — BI and analytics tool used by SSG
  • Vertex — Sales tax automation platform
  • Imbibe Magazine — Ryan's go-to for drinks culture, recommending it as a great example of a media brand quietly and successfully reinventing itself.
]]> false full 33 1 <![CDATA[AI Hype Detox for Manufacturers and Distributors with Heather Hershey]]> What happens when you drop an LLM on top of five ERPs and a decade of M&A? Aaron Sheehan and analyst Heather Hershey map the practical path: B2B use cases that work, risks that don’t, and why chunk-by-chunk modernization beats “robot, take the wheel.”


Highlights


01:06 – Welcome back and introducing Heather Hershey

03:35 – Defining AI, LLMs, and RAG 

09:30 – Why probabilistic AI makes ops teams nervous 

11:58 – Is LLM an overkill compared to ‘boring’ machine learning and rule-based systems?

15:19 – The real blocker: fragmented data across ERPs and other systems

19:40 – The strangler pattern: modernize in chunks instead of ripping everything out

21:13 – Why commerce platforms become the orchestration layer for AI/NLP

24:37 – If you had $100K for AI: where to spend it 

27:27 – Prisoner’s dilemma: agentic shopping and the disintermediation trap

34:53 – Agentic commerce predictions for B2B 

40:30 – Are people replacing Google with LLMs?

]]> Thu, 12 Feb 2026 03:33:00 -0500 https://oroinc.com/ecommerce-podcast/ 46:39 What happens when you drop an LLM on top of five ERPs and a decade of M&A? Aaron Sheehan and analyst Heather Hershey map the practical path: B2B use cases that work, risks that don’t, and why chunk-by-chunk modernization beats “robot, take the wheel.”


Highlights


01:06 – Welcome back and introducing Heather Hershey

03:35 – Defining AI, LLMs, and RAG 

09:30 – Why probabilistic AI makes ops teams nervous 

11:58 – Is LLM an overkill compared to ‘boring’ machine learning and rule-based systems?

15:19 – The real blocker: fragmented data across ERPs and other systems

19:40 – The strangler pattern: modernize in chunks instead of ripping everything out

21:13 – Why commerce platforms become the orchestration layer for AI/NLP

24:37 – If you had $100K for AI: where to spend it 

27:27 – Prisoner’s dilemma: agentic shopping and the disintermediation trap

34:53 – Agentic commerce predictions for B2B 

40:30 – Are people replacing Google with LLMs?

]]> What happens when you drop an LLM on top of five ERPs and a decade of M&A? Aaron Sheehan and analyst Heather Hershey map the practical path: B2B use cases that work, risks that don’t, and why chunk-by-chunk modernization beats “robot, take the wheel.”


Highlights


01:06 – Welcome back and introducing Heather Hershey

03:35 – Defining AI, LLMs, and RAG 

09:30 – Why probabilistic AI makes ops teams nervous 

11:58 – Is LLM an overkill compared to ‘boring’ machine learning and rule-based systems?

15:19 – The real blocker: fragmented data across ERPs and other systems

19:40 – The strangler pattern: modernize in chunks instead of ripping everything out

21:13 – Why commerce platforms become the orchestration layer for AI/NLP

24:37 – If you had $100K for AI: where to spend it 

27:27 – Prisoner’s dilemma: agentic shopping and the disintermediation trap

34:53 – Agentic commerce predictions for B2B 

40:30 – Are people replacing Google with LLMs?

]]> false full 32 1 <![CDATA[The Transformation Mindset and the Power of WIFM with Kyle Gustafson]]> This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in it for me?” – is the key to adoption and growth.


Highlights

00:00 – Introduction: Meet Kyle Gustafson & His Career Path

02:00 – Lessons from Office Depot, Staples, and OfficeMax

04:00 – Building Private Brands and Supply Chains at Amazon

06:35 – Transformation Mindset: Thinking 20 Years Ahead

11:35  – Why Companies Call for Help: Common Consulting Triggers

17:40 – Defining eCommerce: Where’s the line? 

21:33 – Why Digital Transformation Never Really Ends

28:40 – Tech Adoption and the Power of WIFM

34:10 – The Alexa Microwave Story: When Customer Value Isn’t There

39:23 – Leadership Lessons from Mentor Ron Lala

45:10 – Book Recommendations & Closing Thoughts


Resources Mentioned


  • Viktor Frankl – Man’s Search for Meaning
  • Malcolm Gladwell – The Revenge of the Tipping Point
  • Paul Leonardi and Tsedal Neeley – The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
]]> Mon, 01 Sep 2025 04:35:00 -0400 https://oroinc.com/ecommerce-podcast/ 48:42 This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in it for me?” – is the key to adoption and growth.


Highlights

00:00 – Introduction: Meet Kyle Gustafson & His Career Path

02:00 – Lessons from Office Depot, Staples, and OfficeMax

04:00 – Building Private Brands and Supply Chains at Amazon

06:35 – Transformation Mindset: Thinking 20 Years Ahead

11:35  – Why Companies Call for Help: Common Consulting Triggers

17:40 – Defining eCommerce: Where’s the line? 

21:33 – Why Digital Transformation Never Really Ends

28:40 – Tech Adoption and the Power of WIFM

34:10 – The Alexa Microwave Story: When Customer Value Isn’t There

39:23 – Leadership Lessons from Mentor Ron Lala

45:10 – Book Recommendations & Closing Thoughts


Resources Mentioned


  • Viktor Frankl – Man’s Search for Meaning
  • Malcolm Gladwell – The Revenge of the Tipping Point
  • Paul Leonardi and Tsedal Neeley – The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
]]> This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in it for me?” – is the key to adoption and growth.


Highlights

00:00 – Introduction: Meet Kyle Gustafson & His Career Path

02:00 – Lessons from Office Depot, Staples, and OfficeMax

04:00 – Building Private Brands and Supply Chains at Amazon

06:35 – Transformation Mindset: Thinking 20 Years Ahead

11:35  – Why Companies Call for Help: Common Consulting Triggers

17:40 – Defining eCommerce: Where’s the line? 

21:33 – Why Digital Transformation Never Really Ends

28:40 – Tech Adoption and the Power of WIFM

34:10 – The Alexa Microwave Story: When Customer Value Isn’t There

39:23 – Leadership Lessons from Mentor Ron Lala

45:10 – Book Recommendations & Closing Thoughts


Resources Mentioned


  • Viktor Frankl – Man’s Search for Meaning
  • Malcolm Gladwell – The Revenge of the Tipping Point
  • Paul Leonardi and Tsedal Neeley – The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
]]> false full 31 1 <![CDATA[People, Process, Progress: Inside ADI’s Continuous Transformation with Allie Copeland]]> Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends.


Episode highlights:

00:00 – Introduction: Meet Allie Copeland & ADI

02:15 – What Does a Chief Transformation Officer Do?

04:50 – Why Transformation Never Really Ends

09:15 – Turning Strategy into Action

12:54 – Upgrading Tech: From Mainframe to Microservices

18:25 – Planning for Agility, Not Just Stability

21:45 – “Even Better Together”: Customer-First M&A

25:15 – Decision-Making: When Changes Help (or Hurt) Customers

27:24 – Real Feedback: NPS, Surveys, and Store Pilots

29:30 – How Distribution is Evolving Beyond Inventory

34:32 – Culture Change: Project Avengers & Rebel Alliance

40:13 – Radical Transparency & Leading Through Uncertainty

42:35 – Leadership Lessons & Advice for Transformation

46:25 – Book Recs & Closing Thoughts


Resources mentioned:


• The Singularity Is Nearer by Ray Kurzweil

• Apple in China by Patrick McGee

]]> Wed, 06 Aug 2025 09:01:00 -0400 https://oroinc.com/ecommerce-podcast/ 48:49 Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends.


Episode highlights:

00:00 – Introduction: Meet Allie Copeland & ADI

02:15 – What Does a Chief Transformation Officer Do?

04:50 – Why Transformation Never Really Ends

09:15 – Turning Strategy into Action

12:54 – Upgrading Tech: From Mainframe to Microservices

18:25 – Planning for Agility, Not Just Stability

21:45 – “Even Better Together”: Customer-First M&A

25:15 – Decision-Making: When Changes Help (or Hurt) Customers

27:24 – Real Feedback: NPS, Surveys, and Store Pilots

29:30 – How Distribution is Evolving Beyond Inventory

34:32 – Culture Change: Project Avengers & Rebel Alliance

40:13 – Radical Transparency & Leading Through Uncertainty

42:35 – Leadership Lessons & Advice for Transformation

46:25 – Book Recs & Closing Thoughts


Resources mentioned:


• The Singularity Is Nearer by Ray Kurzweil

• Apple in China by Patrick McGee

]]> Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends.


Episode highlights:

00:00 – Introduction: Meet Allie Copeland & ADI

02:15 – What Does a Chief Transformation Officer Do?

04:50 – Why Transformation Never Really Ends

09:15 – Turning Strategy into Action

12:54 – Upgrading Tech: From Mainframe to Microservices

18:25 – Planning for Agility, Not Just Stability

21:45 – “Even Better Together”: Customer-First M&A

25:15 – Decision-Making: When Changes Help (or Hurt) Customers

27:24 – Real Feedback: NPS, Surveys, and Store Pilots

29:30 – How Distribution is Evolving Beyond Inventory

34:32 – Culture Change: Project Avengers & Rebel Alliance

40:13 – Radical Transparency & Leading Through Uncertainty

42:35 – Leadership Lessons & Advice for Transformation

46:25 – Book Recs & Closing Thoughts


Resources mentioned:


• The Singularity Is Nearer by Ray Kurzweil

• Apple in China by Patrick McGee

]]> false full 30 1 <![CDATA[Not Just Sales: The True Value of eCommerce for B2B Brands with Jason Greenwood]]> This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don’t change overnight. Jason Greenwood and Aaron Sheehan dig into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.


Key Highlights


5:00 Why B2B companies still run on spreadsheets and ancient ERPs

9:00 Shadow IT in B2B operations

11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations

13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?

15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”

17:05 How Jason breaks the customer base into three digital adoption buckets

19:16 Manual ordering habits (screenshots, PDFs)

23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong

32:00 How eCommerce automation solves pain points beyond the transactional workflow


Resources Mentioned 


  • Digital Services Layer (DSL): Jason’s concept for all the non-transactional digital capabilities customers expect.
  • OroCommerce's AI SmartOrder: An AI-powered tool for processing unstructured purchase orders and enabling digital self-service.
  • Upcoming Movie: A Big Bold Beautiful Journey
  • Top Gun: Maverick
  • B2B eCommerce World 2025 in Scottsdale, AZ
]]> Tue, 08 Jul 2025 12:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 46:42 This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don’t change overnight. Jason Greenwood and Aaron Sheehan dig into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.


Key Highlights


5:00 Why B2B companies still run on spreadsheets and ancient ERPs

9:00 Shadow IT in B2B operations

11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations

13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?

15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”

17:05 How Jason breaks the customer base into three digital adoption buckets

19:16 Manual ordering habits (screenshots, PDFs)

23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong

32:00 How eCommerce automation solves pain points beyond the transactional workflow


Resources Mentioned 


  • Digital Services Layer (DSL): Jason’s concept for all the non-transactional digital capabilities customers expect.
  • OroCommerce's AI SmartOrder: An AI-powered tool for processing unstructured purchase orders and enabling digital self-service.
  • Upcoming Movie: A Big Bold Beautiful Journey
  • Top Gun: Maverick
  • B2B eCommerce World 2025 in Scottsdale, AZ
]]> This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don’t change overnight. Jason Greenwood and Aaron Sheehan dig into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.


Key Highlights


5:00 Why B2B companies still run on spreadsheets and ancient ERPs

9:00 Shadow IT in B2B operations

11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations

13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?

15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”

17:05 How Jason breaks the customer base into three digital adoption buckets

19:16 Manual ordering habits (screenshots, PDFs)

23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong

32:00 How eCommerce automation solves pain points beyond the transactional workflow


Resources Mentioned 


  • Digital Services Layer (DSL): Jason’s concept for all the non-transactional digital capabilities customers expect.
  • OroCommerce's AI SmartOrder: An AI-powered tool for processing unstructured purchase orders and enabling digital self-service.
  • Upcoming Movie: A Big Bold Beautiful Journey
  • Top Gun: Maverick
  • B2B eCommerce World 2025 in Scottsdale, AZ
]]> false full 29 1 <![CDATA[Growth Tactics for B2B eCommerce Teams: What Most Get Wrong About Email ]]> Kyler Nixon, Co-Founder of Forward Studios, joins the show to unpack what most distributors and B2B eCommerce teams get wrong about email marketing and how to turn it into a growth channel. Drawing on first-hand lessons as a Chief Revenue Officer, Kyler breaks down how to capture more revenue, why most companies leave money on the table, and what practical steps move the needle in B2B email.


Episode highlights:

00:30 – Intro: Kyler’s path from agency owner to B2B eCommerce

03:00 – What distributors get wrong about email marketing (and how Kyler found the gap)

05:42 – Planning and forecasting in distribution: What signals Kyler actually tracked

09:45 – Why the “endless aisle” is a trap for most distributors

11:40 – First growth levers: growing the sales team, fixing SEO, improving UX

16:33 – The lost revenue of not capturing email

22:40 – Personalization in B2B email: beyond “Hi, Bob”

23:50 – Simple segmentation that works: inside vs. outside the buying window

25:52 – Kyler’s 3-part B2B email marketing framework explained

32:10 – What the B2B Commerce Association adds for practitioners

37:23 – Kyler’s podcast and TV recommendations



Resources Mentioned:

How I Built This (podcast by Guy Raz)

Wisdom from the Top (podcast by Guy Raz)

Survivor (reality TV show)

B2B Commerce Association

The 2025 B2B Buyer Perspectives Report

]]> Tue, 24 Jun 2025 05:12:02 -0400 https://oroinc.com/ecommerce-podcast/ 40:56 Kyler Nixon, Co-Founder of Forward Studios, joins the show to unpack what most distributors and B2B eCommerce teams get wrong about email marketing and how to turn it into a growth channel. Drawing on first-hand lessons as a Chief Revenue Officer, Kyler breaks down how to capture more revenue, why most companies leave money on the table, and what practical steps move the needle in B2B email.


Episode highlights:

00:30 – Intro: Kyler’s path from agency owner to B2B eCommerce

03:00 – What distributors get wrong about email marketing (and how Kyler found the gap)

05:42 – Planning and forecasting in distribution: What signals Kyler actually tracked

09:45 – Why the “endless aisle” is a trap for most distributors

11:40 – First growth levers: growing the sales team, fixing SEO, improving UX

16:33 – The lost revenue of not capturing email

22:40 – Personalization in B2B email: beyond “Hi, Bob”

23:50 – Simple segmentation that works: inside vs. outside the buying window

25:52 – Kyler’s 3-part B2B email marketing framework explained

32:10 – What the B2B Commerce Association adds for practitioners

37:23 – Kyler’s podcast and TV recommendations



Resources Mentioned:

How I Built This (podcast by Guy Raz)

Wisdom from the Top (podcast by Guy Raz)

Survivor (reality TV show)

B2B Commerce Association

The 2025 B2B Buyer Perspectives Report

]]> Kyler Nixon, Co-Founder of Forward Studios, joins the show to unpack what most distributors and B2B eCommerce teams get wrong about email marketing and how to turn it into a growth channel. Drawing on first-hand lessons as a Chief Revenue Officer, Kyler breaks down how to capture more revenue, why most companies leave money on the table, and what practical steps move the needle in B2B email.


Episode highlights:

00:30 – Intro: Kyler’s path from agency owner to B2B eCommerce

03:00 – What distributors get wrong about email marketing (and how Kyler found the gap)

05:42 – Planning and forecasting in distribution: What signals Kyler actually tracked

09:45 – Why the “endless aisle” is a trap for most distributors

11:40 – First growth levers: growing the sales team, fixing SEO, improving UX

16:33 – The lost revenue of not capturing email

22:40 – Personalization in B2B email: beyond “Hi, Bob”

23:50 – Simple segmentation that works: inside vs. outside the buying window

25:52 – Kyler’s 3-part B2B email marketing framework explained

32:10 – What the B2B Commerce Association adds for practitioners

37:23 – Kyler’s podcast and TV recommendations



Resources Mentioned:

How I Built This (podcast by Guy Raz)

Wisdom from the Top (podcast by Guy Raz)

Survivor (reality TV show)

B2B Commerce Association

The 2025 B2B Buyer Perspectives Report

]]> false full 29 1 <![CDATA[Inside Schneider Electric’s Digital Transformation: AI, Marketplaces, and the Modern Customer]]> In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution. Steven shares Schneider Electric’s lessons learned from building marketplace strategies, upskilling employees in AI, and what it takes to keep up with the next generation of B2B buyers.


Key Takeaways:

(02:05) An intro into what Schneider Electric does

(05:28) Schneider Electric’s global approach to customer experience and digital strategy

(07:34) How regional differences shape digital transformation in B2B

(09:08) How B2B companies can succeed with digital 

(13:22) Steve’s takeaways from recent B2B Online events

(15:21) The risks of not exploring and implementing digital solutions

(20:33) The evolution from D2C to marketplace: supporting distributors instead of competing

(24:25) Building AI competency at scale – Schneider’s internal mandate

(29:10) The link between digitization, sustainability, and Schneider’s core business

(31:06) Steven’s advice for digital leaders on aligning executive buy-in and driving change


Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.



]]> Wed, 11 Jun 2025 06:45:12 -0400 https://oroinc.com/ecommerce-podcast/ 32:53 In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution. Steven shares Schneider Electric’s lessons learned from building marketplace strategies, upskilling employees in AI, and what it takes to keep up with the next generation of B2B buyers.


Key Takeaways:

(02:05) An intro into what Schneider Electric does

(05:28) Schneider Electric’s global approach to customer experience and digital strategy

(07:34) How regional differences shape digital transformation in B2B

(09:08) How B2B companies can succeed with digital 

(13:22) Steve’s takeaways from recent B2B Online events

(15:21) The risks of not exploring and implementing digital solutions

(20:33) The evolution from D2C to marketplace: supporting distributors instead of competing

(24:25) Building AI competency at scale – Schneider’s internal mandate

(29:10) The link between digitization, sustainability, and Schneider’s core business

(31:06) Steven’s advice for digital leaders on aligning executive buy-in and driving change


Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.



]]> In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution. Steven shares Schneider Electric’s lessons learned from building marketplace strategies, upskilling employees in AI, and what it takes to keep up with the next generation of B2B buyers.


Key Takeaways:

(02:05) An intro into what Schneider Electric does

(05:28) Schneider Electric’s global approach to customer experience and digital strategy

(07:34) How regional differences shape digital transformation in B2B

(09:08) How B2B companies can succeed with digital 

(13:22) Steve’s takeaways from recent B2B Online events

(15:21) The risks of not exploring and implementing digital solutions

(20:33) The evolution from D2C to marketplace: supporting distributors instead of competing

(24:25) Building AI competency at scale – Schneider’s internal mandate

(29:10) The link between digitization, sustainability, and Schneider’s core business

(31:06) Steven’s advice for digital leaders on aligning executive buy-in and driving change


Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.



]]> false full 28 1 <![CDATA[Beyond Portals: Building B2B Brands with eCommerce Websites]]> Beyond Portals: Building B2B Brands with eCommerce

In this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Aaron Sheehan, Head of Product Marketing at OroCommerce, and Taylor Simpson, eCommerce & Digital Marketing Strategist at Ciranda, a leading food ingredient distributor. Aaron and Taylor discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.


Key Takeaways:


(01:25) Why traditional portals fall short of building B2B brand trust


(03:20) What's a B2B portal, and why it's not enough


(04:05) Why branded websites don't drive growth either


(05:38) What B2B buyers find frustrating with a current B2B commerce experience


(06:50) The proposed solution: Integrating the portal and brand website into one experience


(09:11) Ciranda’s journey from two sites to a single customer-first platform


(12:14) Personalizing experiences for both major and long-tail food brand customers


(13:50) Audience question: How are Ciranda's sales team's operations organized?


(16:08) Ciranda's results one quarter after going live with OroCommerce


Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.


#b2becommerce #distribution #digitalcommerce


]]> Wed, 28 May 2025 04:34:35 -0400 https://oroinc.com/ecommerce-podcast/ 20:27 Beyond Portals: Building B2B Brands with eCommerce

In this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Aaron Sheehan, Head of Product Marketing at OroCommerce, and Taylor Simpson, eCommerce & Digital Marketing Strategist at Ciranda, a leading food ingredient distributor. Aaron and Taylor discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.


Key Takeaways:


(01:25) Why traditional portals fall short of building B2B brand trust


(03:20) What's a B2B portal, and why it's not enough


(04:05) Why branded websites don't drive growth either


(05:38) What B2B buyers find frustrating with a current B2B commerce experience


(06:50) The proposed solution: Integrating the portal and brand website into one experience


(09:11) Ciranda’s journey from two sites to a single customer-first platform


(12:14) Personalizing experiences for both major and long-tail food brand customers


(13:50) Audience question: How are Ciranda's sales team's operations organized?


(16:08) Ciranda's results one quarter after going live with OroCommerce


Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.


#b2becommerce #distribution #digitalcommerce


]]> Beyond Portals: Building B2B Brands with eCommerce

In this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Aaron Sheehan, Head of Product Marketing at OroCommerce, and Taylor Simpson, eCommerce & Digital Marketing Strategist at Ciranda, a leading food ingredient distributor. Aaron and Taylor discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.


Key Takeaways:


(01:25) Why traditional portals fall short of building B2B brand trust


(03:20) What's a B2B portal, and why it's not enough


(04:05) Why branded websites don't drive growth either


(05:38) What B2B buyers find frustrating with a current B2B commerce experience


(06:50) The proposed solution: Integrating the portal and brand website into one experience


(09:11) Ciranda’s journey from two sites to a single customer-first platform


(12:14) Personalizing experiences for both major and long-tail food brand customers


(13:50) Audience question: How are Ciranda's sales team's operations organized?


(16:08) Ciranda's results one quarter after going live with OroCommerce


Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.


#b2becommerce #distribution #digitalcommerce


]]> false full 27 1 <![CDATA[A Long-Term Bet on B2B eCommerce with the Founders of OroCommerce]]> In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.


They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.


Key Takeaways

(01:32) How the OroCommerce founders originally met at Magento

(04:18) How CRM led to commerce — and why not everyone agreed at first

(06:40) Why a CRM foundation made OroCommerce stronger

(09:38) The dangers of chasing trends instead of solving problems

(12:55) The long-term vision: faster time-to-market and real ROI

(15:20) How the product roadmap evolved from CRM roots to full B2B commerce

(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years

(25:20) The difference between true B2B architecture and B2B add-ons

(27:55) What’s changed (and hasn’t) in the eCommerce platform landscape

(31:30) How AI is starting to reshape B2B buying and operations

(34:36) Practical early AI use cases in manufacturing and distribution

(37:53) How OroCommerce balances AI experimentation without technical debt

(40:30) The story behind Jary Carter’s return to OroCommerce — and what’s next


Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.


#ecommerce #b2becommerce #digitalcommerce

]]> Tue, 06 May 2025 04:38:54 -0400 https://oroinc.com/ecommerce-podcast/ 50:17 In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.


They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.


Key Takeaways

(01:32) How the OroCommerce founders originally met at Magento

(04:18) How CRM led to commerce — and why not everyone agreed at first

(06:40) Why a CRM foundation made OroCommerce stronger

(09:38) The dangers of chasing trends instead of solving problems

(12:55) The long-term vision: faster time-to-market and real ROI

(15:20) How the product roadmap evolved from CRM roots to full B2B commerce

(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years

(25:20) The difference between true B2B architecture and B2B add-ons

(27:55) What’s changed (and hasn’t) in the eCommerce platform landscape

(31:30) How AI is starting to reshape B2B buying and operations

(34:36) Practical early AI use cases in manufacturing and distribution

(37:53) How OroCommerce balances AI experimentation without technical debt

(40:30) The story behind Jary Carter’s return to OroCommerce — and what’s next


Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.


#ecommerce #b2becommerce #digitalcommerce

]]> In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.


They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.


Key Takeaways

(01:32) How the OroCommerce founders originally met at Magento

(04:18) How CRM led to commerce — and why not everyone agreed at first

(06:40) Why a CRM foundation made OroCommerce stronger

(09:38) The dangers of chasing trends instead of solving problems

(12:55) The long-term vision: faster time-to-market and real ROI

(15:20) How the product roadmap evolved from CRM roots to full B2B commerce

(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years

(25:20) The difference between true B2B architecture and B2B add-ons

(27:55) What’s changed (and hasn’t) in the eCommerce platform landscape

(31:30) How AI is starting to reshape B2B buying and operations

(34:36) Practical early AI use cases in manufacturing and distribution

(37:53) How OroCommerce balances AI experimentation without technical debt

(40:30) The story behind Jary Carter’s return to OroCommerce — and what’s next


Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.


#ecommerce #b2becommerce #digitalcommerce

]]> false full 26 1 <![CDATA[How Importers Can Stay Ahead of Tariff Disruptions with Jack Moberger of DocUnlock]]> Jack Moberger, Head of Sales at DocUnlock, returns for a timely conversation on the evolving tariff landscape and what importers, brokers, and logistics pros need to do to stay ahead. 


DocUnlock helps digitize customs workflows for brokers and freight forwarders, giving Jack a front-row seat to how businesses are adapting to shifting trade policy, non-compliant bonds, and ACH risks. If you’re wondering who to trust for real updates or what proactive steps your business should take right now – this episode covers it.


Key Takeaways:

(01:11) Why tariff changes send shockwaves through freight forwarding and brokerage

(03:22) The real sources importers should follow (not the headlines)

(04:42) What the CSMS notification system is and how to use it

(06:18) A quick breakdown of the latest tariff shifts

(07:14) Country-specific tariffs (“Liberation Day”) 

(10:10) How to prepare your business for tariff increases

(10:33) Why surety bonds are suddenly under pressure, and what to do

(11:35) How ACH tariff payments can protect you from financial strain

(12:14) Why invoice itemization matters more than ever

(12:59) What drawback recovery is and how to benefit from it

(14:15) Why classification compliance is under the microscope right now

(15:43) Can you avoid tariffs by shipping between company divisions?


Resources Mentioned:


CSMS (Cargo Systems Messaging Service)

https://www.cbp.gov/trade/automated/cargo-systems-messaging-service


NCBFAA (National Customs Brokers & Forwarders Association of America) https://www.ncbfaa.org/


Sandler, Travis & Rosenberg (Trade law firm) 

https://www.strtrade.com/


Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.


#ecommerce #b2becommerce #digitalcommerce


]]> Mon, 14 Apr 2025 02:36:33 -0400 https://oroinc.com/ecommerce-podcast/ 19:01 Jack Moberger, Head of Sales at DocUnlock, returns for a timely conversation on the evolving tariff landscape and what importers, brokers, and logistics pros need to do to stay ahead. 


DocUnlock helps digitize customs workflows for brokers and freight forwarders, giving Jack a front-row seat to how businesses are adapting to shifting trade policy, non-compliant bonds, and ACH risks. If you’re wondering who to trust for real updates or what proactive steps your business should take right now – this episode covers it.


Key Takeaways:

(01:11) Why tariff changes send shockwaves through freight forwarding and brokerage

(03:22) The real sources importers should follow (not the headlines)

(04:42) What the CSMS notification system is and how to use it

(06:18) A quick breakdown of the latest tariff shifts

(07:14) Country-specific tariffs (“Liberation Day”) 

(10:10) How to prepare your business for tariff increases

(10:33) Why surety bonds are suddenly under pressure, and what to do

(11:35) How ACH tariff payments can protect you from financial strain

(12:14) Why invoice itemization matters more than ever

(12:59) What drawback recovery is and how to benefit from it

(14:15) Why classification compliance is under the microscope right now

(15:43) Can you avoid tariffs by shipping between company divisions?


Resources Mentioned:


CSMS (Cargo Systems Messaging Service)

https://www.cbp.gov/trade/automated/cargo-systems-messaging-service


NCBFAA (National Customs Brokers & Forwarders Association of America) https://www.ncbfaa.org/


Sandler, Travis & Rosenberg (Trade law firm) 

https://www.strtrade.com/


Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.


#ecommerce #b2becommerce #digitalcommerce


]]> Jack Moberger, Head of Sales at DocUnlock, returns for a timely conversation on the evolving tariff landscape and what importers, brokers, and logistics pros need to do to stay ahead. 


DocUnlock helps digitize customs workflows for brokers and freight forwarders, giving Jack a front-row seat to how businesses are adapting to shifting trade policy, non-compliant bonds, and ACH risks. If you’re wondering who to trust for real updates or what proactive steps your business should take right now – this episode covers it.


Key Takeaways:

(01:11) Why tariff changes send shockwaves through freight forwarding and brokerage

(03:22) The real sources importers should follow (not the headlines)

(04:42) What the CSMS notification system is and how to use it

(06:18) A quick breakdown of the latest tariff shifts

(07:14) Country-specific tariffs (“Liberation Day”) 

(10:10) How to prepare your business for tariff increases

(10:33) Why surety bonds are suddenly under pressure, and what to do

(11:35) How ACH tariff payments can protect you from financial strain

(12:14) Why invoice itemization matters more than ever

(12:59) What drawback recovery is and how to benefit from it

(14:15) Why classification compliance is under the microscope right now

(15:43) Can you avoid tariffs by shipping between company divisions?


Resources Mentioned:


CSMS (Cargo Systems Messaging Service)

https://www.cbp.gov/trade/automated/cargo-systems-messaging-service


NCBFAA (National Customs Brokers & Forwarders Association of America) https://www.ncbfaa.org/


Sandler, Travis & Rosenberg (Trade law firm) 

https://www.strtrade.com/


Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.


#ecommerce #b2becommerce #digitalcommerce


]]> false full 25 1 <![CDATA[How Taylor Swift Helped Optimize Inventory with Chantal Schweizer of Pivotree]]> In this episode, we’re joined by Chantal Schweizer, Head of Strategic Data Services at Pivotree. Chantal shares how structured product data impacts B2B success, why spreadsheets still dominate business operations and how taxonomy and knowledge graphs drive smarter decisions.


Key Takeaways:


(02:12) Taxonomy helps structure product data for better organization and searchability.

(05:20) Spreadsheets remain the default tool for managing business and product data.

(10:29) Taxonomy creates order from chaos, whether in nature or commerce.

(12:35) Spreadsheets can’t handle large-scale operations.

(16:35) Understanding SKU count and categories reveals the scale of data challenges.

(19:16) Discovery projects identify data issues before implementing long-term solutions.

(21:58) Automation creates efficiency but often sparks fears about job security.

(25:10) Buyers need fast, intuitive search tools to find products easily.

(29:59) An ontology connects multiple taxonomies to create structured relationships.

(34:55) A retailer adjusted inventory based on Taylor Swift’s concert schedule.


Resources Mentioned:


Chantal Schweizer -

https://www.linkedin.com/in/chantal-schweizer/


Pivotree | LinkedIn -

https://www.linkedin.com/company/pivotree/


Pivotree | Website -

https://www.pivotree.com/


Chantal Schweizer’s YouTube channel on Taxonomy -

https://www.youtube.com/@ChantalSchweizer


Sam Russo -

https://www.linkedin.com/in/pivotreeautomotive/



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> Wed, 26 Mar 2025 07:53:00 -0400 https://oroinc.com/ecommerce-podcast/ 40:35 In this episode, we’re joined by Chantal Schweizer, Head of Strategic Data Services at Pivotree. Chantal shares how structured product data impacts B2B success, why spreadsheets still dominate business operations and how taxonomy and knowledge graphs drive smarter decisions.


Key Takeaways:


(02:12) Taxonomy helps structure product data for better organization and searchability.

(05:20) Spreadsheets remain the default tool for managing business and product data.

(10:29) Taxonomy creates order from chaos, whether in nature or commerce.

(12:35) Spreadsheets can’t handle large-scale operations.

(16:35) Understanding SKU count and categories reveals the scale of data challenges.

(19:16) Discovery projects identify data issues before implementing long-term solutions.

(21:58) Automation creates efficiency but often sparks fears about job security.

(25:10) Buyers need fast, intuitive search tools to find products easily.

(29:59) An ontology connects multiple taxonomies to create structured relationships.

(34:55) A retailer adjusted inventory based on Taylor Swift’s concert schedule.


Resources Mentioned:


Chantal Schweizer -

https://www.linkedin.com/in/chantal-schweizer/


Pivotree | LinkedIn -

https://www.linkedin.com/company/pivotree/


Pivotree | Website -

https://www.pivotree.com/


Chantal Schweizer’s YouTube channel on Taxonomy -

https://www.youtube.com/@ChantalSchweizer


Sam Russo -

https://www.linkedin.com/in/pivotreeautomotive/



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> In this episode, we’re joined by Chantal Schweizer, Head of Strategic Data Services at Pivotree. Chantal shares how structured product data impacts B2B success, why spreadsheets still dominate business operations and how taxonomy and knowledge graphs drive smarter decisions.


Key Takeaways:


(02:12) Taxonomy helps structure product data for better organization and searchability.

(05:20) Spreadsheets remain the default tool for managing business and product data.

(10:29) Taxonomy creates order from chaos, whether in nature or commerce.

(12:35) Spreadsheets can’t handle large-scale operations.

(16:35) Understanding SKU count and categories reveals the scale of data challenges.

(19:16) Discovery projects identify data issues before implementing long-term solutions.

(21:58) Automation creates efficiency but often sparks fears about job security.

(25:10) Buyers need fast, intuitive search tools to find products easily.

(29:59) An ontology connects multiple taxonomies to create structured relationships.

(34:55) A retailer adjusted inventory based on Taylor Swift’s concert schedule.


Resources Mentioned:


Chantal Schweizer -

https://www.linkedin.com/in/chantal-schweizer/


Pivotree | LinkedIn -

https://www.linkedin.com/company/pivotree/


Pivotree | Website -

https://www.pivotree.com/


Chantal Schweizer’s YouTube channel on Taxonomy -

https://www.youtube.com/@ChantalSchweizer


Sam Russo -

https://www.linkedin.com/in/pivotreeautomotive/



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 24 1 <![CDATA[Dock to the Future: AI, Freight and Customs with Jack Moberger of DocUnlock]]> Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.


Key Takeaways:


(03:22) Why “corporate polycrisis” is a reality for many businesses.

(06:02) The challenges of B2B search and discovery for vendors.

(08:28) The era of generic B2B messaging is ending.

(13:37) Supply chains are now more complex and interconnected.

(15:41) How customs brokerage and freight forwarding are becoming more complex.

(18:33) What DocUnlock does to automate customs clearance and reduce manual work.

(23:37) AI is enabling compliance-heavy industries to scale efficiently.

(27:50) AI thrives in workflows with clear, correct answers.

(29:38) B2B digitization isn’t killing sales — it’s evolving it.

(35:37) Why eCommerce teams should be involved in sales forecasting.

(39:36) Regulatory changes create immediate demand for expert advice.

(43:27) Some of the best tech insights come from under-the-radar sources.



Resources Mentioned:


Jack Moberger -

https://www.linkedin.com/in/jmoberger/


DocUnlock -

https://www.linkedin.com/company/docunlock-ai/


World Trade Organization -

https://www.wto.org/


"The Three-Body Problem" by Cixin Liu -

https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032





Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #DigitalCommerce

]]> Fri, 14 Mar 2025 07:20:03 -0400 https://oroinc.com/ecommerce-podcast/ 46:40 Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.


Key Takeaways:


(03:22) Why “corporate polycrisis” is a reality for many businesses.

(06:02) The challenges of B2B search and discovery for vendors.

(08:28) The era of generic B2B messaging is ending.

(13:37) Supply chains are now more complex and interconnected.

(15:41) How customs brokerage and freight forwarding are becoming more complex.

(18:33) What DocUnlock does to automate customs clearance and reduce manual work.

(23:37) AI is enabling compliance-heavy industries to scale efficiently.

(27:50) AI thrives in workflows with clear, correct answers.

(29:38) B2B digitization isn’t killing sales — it’s evolving it.

(35:37) Why eCommerce teams should be involved in sales forecasting.

(39:36) Regulatory changes create immediate demand for expert advice.

(43:27) Some of the best tech insights come from under-the-radar sources.



Resources Mentioned:


Jack Moberger -

https://www.linkedin.com/in/jmoberger/


DocUnlock -

https://www.linkedin.com/company/docunlock-ai/


World Trade Organization -

https://www.wto.org/


"The Three-Body Problem" by Cixin Liu -

https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032





Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #DigitalCommerce

]]> Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.


Key Takeaways:


(03:22) Why “corporate polycrisis” is a reality for many businesses.

(06:02) The challenges of B2B search and discovery for vendors.

(08:28) The era of generic B2B messaging is ending.

(13:37) Supply chains are now more complex and interconnected.

(15:41) How customs brokerage and freight forwarding are becoming more complex.

(18:33) What DocUnlock does to automate customs clearance and reduce manual work.

(23:37) AI is enabling compliance-heavy industries to scale efficiently.

(27:50) AI thrives in workflows with clear, correct answers.

(29:38) B2B digitization isn’t killing sales — it’s evolving it.

(35:37) Why eCommerce teams should be involved in sales forecasting.

(39:36) Regulatory changes create immediate demand for expert advice.

(43:27) Some of the best tech insights come from under-the-radar sources.



Resources Mentioned:


Jack Moberger -

https://www.linkedin.com/in/jmoberger/


DocUnlock -

https://www.linkedin.com/company/docunlock-ai/


World Trade Organization -

https://www.wto.org/


"The Three-Body Problem" by Cixin Liu -

https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032





Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 23 1 <![CDATA[Real-World Tactics for Winning in B2B eCommerce with Samantha Schwartz, Digital Experience Expert]]> In this episode, Digital Experience Expert Samantha Schwartz joins us to discuss the power of digital transformation in B2B commerce. With experience at companies like Jensen, McMaster-Carr, Zoro and ISN, Samantha shares how businesses can move beyond traditional sales models, leverage data for trust and create frictionless customer experiences.


Key Takeaways:


(04:22) How a customer-first strategy and strong data foundation drive growth.

(09:35) Why B2B eCommerce is more than an add-to-cart button.

(14:11) The impact of digital tools on sales, operations and customer service.

(16:07) How better merchandising and search can significantly increase RFQs.

(19:19) Why high-quality product data builds trust and drives conversions.

(20:17) How digitizing invoicing and payments can save hours of manual work.

(24:19) Strategies for meeting customers where they are and removing friction.

(28:02) The importance of taking risks and testing new digital channels.

(31:41) Advice for eCommerce leaders on proving digital’s value internally.

(34:35) How to assess a company’s digital maturity before joining.

(41:01) Why creativity requires stepping back and giving ideas space.


Resources Mentioned:


Samantha Schwartz -

https://www.linkedin.com/in/samantharschwartz/


Jensen Infrastructure -

https://www.jensenprecast.com/


“Creativity: A Short and Cheerful Guide” by John Cleese -

https://www.amazon.com/Creativity-Short-Cheerful-John-Cleese/dp/0385348274




Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #DigitalCommerce

]]> Fri, 28 Feb 2025 07:16:43 -0500 https://oroinc.com/ecommerce-podcast/ 43:57 In this episode, Digital Experience Expert Samantha Schwartz joins us to discuss the power of digital transformation in B2B commerce. With experience at companies like Jensen, McMaster-Carr, Zoro and ISN, Samantha shares how businesses can move beyond traditional sales models, leverage data for trust and create frictionless customer experiences.


Key Takeaways:


(04:22) How a customer-first strategy and strong data foundation drive growth.

(09:35) Why B2B eCommerce is more than an add-to-cart button.

(14:11) The impact of digital tools on sales, operations and customer service.

(16:07) How better merchandising and search can significantly increase RFQs.

(19:19) Why high-quality product data builds trust and drives conversions.

(20:17) How digitizing invoicing and payments can save hours of manual work.

(24:19) Strategies for meeting customers where they are and removing friction.

(28:02) The importance of taking risks and testing new digital channels.

(31:41) Advice for eCommerce leaders on proving digital’s value internally.

(34:35) How to assess a company’s digital maturity before joining.

(41:01) Why creativity requires stepping back and giving ideas space.


Resources Mentioned:


Samantha Schwartz -

https://www.linkedin.com/in/samantharschwartz/


Jensen Infrastructure -

https://www.jensenprecast.com/


“Creativity: A Short and Cheerful Guide” by John Cleese -

https://www.amazon.com/Creativity-Short-Cheerful-John-Cleese/dp/0385348274




Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #DigitalCommerce

]]> In this episode, Digital Experience Expert Samantha Schwartz joins us to discuss the power of digital transformation in B2B commerce. With experience at companies like Jensen, McMaster-Carr, Zoro and ISN, Samantha shares how businesses can move beyond traditional sales models, leverage data for trust and create frictionless customer experiences.


Key Takeaways:


(04:22) How a customer-first strategy and strong data foundation drive growth.

(09:35) Why B2B eCommerce is more than an add-to-cart button.

(14:11) The impact of digital tools on sales, operations and customer service.

(16:07) How better merchandising and search can significantly increase RFQs.

(19:19) Why high-quality product data builds trust and drives conversions.

(20:17) How digitizing invoicing and payments can save hours of manual work.

(24:19) Strategies for meeting customers where they are and removing friction.

(28:02) The importance of taking risks and testing new digital channels.

(31:41) Advice for eCommerce leaders on proving digital’s value internally.

(34:35) How to assess a company’s digital maturity before joining.

(41:01) Why creativity requires stepping back and giving ideas space.


Resources Mentioned:


Samantha Schwartz -

https://www.linkedin.com/in/samantharschwartz/


Jensen Infrastructure -

https://www.jensenprecast.com/


“Creativity: A Short and Cheerful Guide” by John Cleese -

https://www.amazon.com/Creativity-Short-Cheerful-John-Cleese/dp/0385348274




Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 22 1 <![CDATA[Why Product Data is a Distributor’s Biggest Problem with Jason Hein of B2B eCommerce Association]]> In this episode, we’re joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed.


Key Takeaways:

(05:02) Companies wait for a “miracle” fix instead of addressing product data issues.
(13:55) Product content must be correct, complete, consistent and clear.
(15:18) Contextualization tailors content to customer needs and industries.
(18:59) Distributors must define standards for product data with suppliers.
(21:30) Prioritize high-traffic categories for faster data improvement results.
(24:36) Marketplaces struggle with balancing selection and product discovery tools.
(27:06) Investments in product discovery often lag behind selection growth.
(31:30) Analytics help focus resources on high-impact product categories.
(33:32) The B2B eCommerce Association trains companies on product content.
(39:56) The TV series “Ted Lasso” offers lessons in change management for B2B leaders.


Resources Mentioned:

Jason Hein -
https://www.linkedin.com/in/jasonhein/

B2B eCommerce Association | LinkedIn -
https://www.linkedin.com/company/b2b-ecommerce-association/

B2B eCommerce Association | Website -
https://b2bea.org

McMaster-Carr Catalog -
https://www.mcmaster.com/


Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Thu, 13 Feb 2025 11:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 43:50 In this episode, we’re joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed.


Key Takeaways:

(05:02) Companies wait for a “miracle” fix instead of addressing product data issues.
(13:55) Product content must be correct, complete, consistent and clear.
(15:18) Contextualization tailors content to customer needs and industries.
(18:59) Distributors must define standards for product data with suppliers.
(21:30) Prioritize high-traffic categories for faster data improvement results.
(24:36) Marketplaces struggle with balancing selection and product discovery tools.
(27:06) Investments in product discovery often lag behind selection growth.
(31:30) Analytics help focus resources on high-impact product categories.
(33:32) The B2B eCommerce Association trains companies on product content.
(39:56) The TV series “Ted Lasso” offers lessons in change management for B2B leaders.


Resources Mentioned:

Jason Hein -
https://www.linkedin.com/in/jasonhein/

B2B eCommerce Association | LinkedIn -
https://www.linkedin.com/company/b2b-ecommerce-association/

B2B eCommerce Association | Website -
https://b2bea.org

McMaster-Carr Catalog -
https://www.mcmaster.com/


Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we’re joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed.


Key Takeaways:

(05:02) Companies wait for a “miracle” fix instead of addressing product data issues.
(13:55) Product content must be correct, complete, consistent and clear.
(15:18) Contextualization tailors content to customer needs and industries.
(18:59) Distributors must define standards for product data with suppliers.
(21:30) Prioritize high-traffic categories for faster data improvement results.
(24:36) Marketplaces struggle with balancing selection and product discovery tools.
(27:06) Investments in product discovery often lag behind selection growth.
(31:30) Analytics help focus resources on high-impact product categories.
(33:32) The B2B eCommerce Association trains companies on product content.
(39:56) The TV series “Ted Lasso” offers lessons in change management for B2B leaders.


Resources Mentioned:

Jason Hein -
https://www.linkedin.com/in/jasonhein/

B2B eCommerce Association | LinkedIn -
https://www.linkedin.com/company/b2b-ecommerce-association/

B2B eCommerce Association | Website -
https://b2bea.org

McMaster-Carr Catalog -
https://www.mcmaster.com/


Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 21 1 <![CDATA[Körber Enthusiasm: How Order Management Can Make You Money with Matt Boland and Chad Andrews of Körber Supply Chain Software]]> In this episode, Matt Boland, Director of Global Supply Chain Partners, and Chad Andrews, Director of Solution Engineering, both of Körber Supply Chain Software, discuss the transformative role of the order management system (OMS) in B2B operations.

Key Takeaways:

(04:42) OMS needs evangelism and adoption to meet the evolving demands of B2B.
(06:52) How available-to-promise challenges impact B2B order fulfillment.
(08:17) SLAs in B2B are non-negotiable — noncompliance can result in chargebacks or cancellations.
(11:19) OMS fits between demand channels, ERP and warehouse systems to optimize decision-making.
(15:46)  Protecting revenue and profitability with automated rules and intelligent order processing.
(18:04)  OMS acts as the “great unifier,” ensuring consistency across systems and processes.
(22:12)  Inventory visibility through OMS unlocks additional revenue opportunities.
(29:47) Customer-specific rules belong in OMS, not ERP, for scalability and flexibility.
(34:02) Modular deployment of OMS components addresses specific business challenges effectively.

Resources Mentioned:

Matt Boland -
https://www.linkedin.com/in/mtboland/

Chad Andrews -
https://www.linkedin.com/in/chad-andrews-28602722/

IBM Watson -
https://www.ibm.com/watson

MIT Research -
https://web.mit.edu/research/




Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> Thu, 30 Jan 2025 10:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 41:52 In this episode, Matt Boland, Director of Global Supply Chain Partners, and Chad Andrews, Director of Solution Engineering, both of Körber Supply Chain Software, discuss the transformative role of the order management system (OMS) in B2B operations.

Key Takeaways:

(04:42) OMS needs evangelism and adoption to meet the evolving demands of B2B.
(06:52) How available-to-promise challenges impact B2B order fulfillment.
(08:17) SLAs in B2B are non-negotiable — noncompliance can result in chargebacks or cancellations.
(11:19) OMS fits between demand channels, ERP and warehouse systems to optimize decision-making.
(15:46)  Protecting revenue and profitability with automated rules and intelligent order processing.
(18:04)  OMS acts as the “great unifier,” ensuring consistency across systems and processes.
(22:12)  Inventory visibility through OMS unlocks additional revenue opportunities.
(29:47) Customer-specific rules belong in OMS, not ERP, for scalability and flexibility.
(34:02) Modular deployment of OMS components addresses specific business challenges effectively.

Resources Mentioned:

Matt Boland -
https://www.linkedin.com/in/mtboland/

Chad Andrews -
https://www.linkedin.com/in/chad-andrews-28602722/

IBM Watson -
https://www.ibm.com/watson

MIT Research -
https://web.mit.edu/research/




Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, Matt Boland, Director of Global Supply Chain Partners, and Chad Andrews, Director of Solution Engineering, both of Körber Supply Chain Software, discuss the transformative role of the order management system (OMS) in B2B operations.

Key Takeaways:

(04:42) OMS needs evangelism and adoption to meet the evolving demands of B2B.
(06:52) How available-to-promise challenges impact B2B order fulfillment.
(08:17) SLAs in B2B are non-negotiable — noncompliance can result in chargebacks or cancellations.
(11:19) OMS fits between demand channels, ERP and warehouse systems to optimize decision-making.
(15:46)  Protecting revenue and profitability with automated rules and intelligent order processing.
(18:04)  OMS acts as the “great unifier,” ensuring consistency across systems and processes.
(22:12)  Inventory visibility through OMS unlocks additional revenue opportunities.
(29:47) Customer-specific rules belong in OMS, not ERP, for scalability and flexibility.
(34:02) Modular deployment of OMS components addresses specific business challenges effectively.

Resources Mentioned:

Matt Boland -
https://www.linkedin.com/in/mtboland/

Chad Andrews -
https://www.linkedin.com/in/chad-andrews-28602722/

IBM Watson -
https://www.ibm.com/watson

MIT Research -
https://web.mit.edu/research/




Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 20 1 <![CDATA[Bridging the Gap Between Sales Reps and eCommerce with Jay Schneider of B2B Squared]]> In this episode, we’re joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.

Key Takeaways:

(06:32) B2B sales need integrated eCommerce and CRM workflows.
(09:46) Unified sales and eCommerce workflows reduce friction for customers.
(14:03) Successful digital transformation starts with understanding and reducing customer friction.
(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.
(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.
(25:51) Digital transformation relies on organized, actionable customer data.
(27:30) B2B segmentation and account-level data enable personalized messaging and sales.

Resources Mentioned:

Jay Schneider -
https://www.linkedin.com/in/jayhschneider/

B2B Squared | LinkedIn -
https://www.linkedin.com/company/b2b-squared/

B2B Squared | Website -
https://b2b-squared.com/

Amy Porterfield’s | Website -
https://www.amyporterfield.com



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Wed, 08 Jan 2025 12:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 33:17 In this episode, we’re joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.

Key Takeaways:

(06:32) B2B sales need integrated eCommerce and CRM workflows.
(09:46) Unified sales and eCommerce workflows reduce friction for customers.
(14:03) Successful digital transformation starts with understanding and reducing customer friction.
(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.
(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.
(25:51) Digital transformation relies on organized, actionable customer data.
(27:30) B2B segmentation and account-level data enable personalized messaging and sales.

Resources Mentioned:

Jay Schneider -
https://www.linkedin.com/in/jayhschneider/

B2B Squared | LinkedIn -
https://www.linkedin.com/company/b2b-squared/

B2B Squared | Website -
https://b2b-squared.com/

Amy Porterfield’s | Website -
https://www.amyporterfield.com



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we’re joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.

Key Takeaways:

(06:32) B2B sales need integrated eCommerce and CRM workflows.
(09:46) Unified sales and eCommerce workflows reduce friction for customers.
(14:03) Successful digital transformation starts with understanding and reducing customer friction.
(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.
(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.
(25:51) Digital transformation relies on organized, actionable customer data.
(27:30) B2B segmentation and account-level data enable personalized messaging and sales.

Resources Mentioned:

Jay Schneider -
https://www.linkedin.com/in/jayhschneider/

B2B Squared | LinkedIn -
https://www.linkedin.com/company/b2b-squared/

B2B Squared | Website -
https://b2b-squared.com/

Amy Porterfield’s | Website -
https://www.amyporterfield.com



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 19 1 <![CDATA[Why B2B eCommerce Is More Than Just Cost Cutting with Mark Rubin of Kasama]]> In this episode, we’re joined by Mark Rubin, Founder and President of Kasama. Mark is a veteran of eCommerce and B2B innovation. He discusses the importance of strong partnerships in B2B commerce, the value of speed and uptime, and how Kasama supports complex client needs. Mark shares his insights on managing B2B relationships and the role of technology in enabling efficient, customized customer experiences.

Key Takeaways:

(02:24) Commerce-focused partnerships with a skilled Filipino team.
(04:53) B2B focus and strong features offer unique growth potential.
(06:37) Platform choice hinges on understanding unique B2B needs.
(09:29) Customizable flows and strong reporting simplify B2B management.
(14:10) B2B integrations are catching up, driving efficiency and revenue.
(16:39) Balancing user experience and function requires a phased approach.
(18:27) A test-and-iterate approach allows B2B sites to scale and adapt.
(20:39) AI and foundational improvements will drive future B2B efficiency.
(23:23) Thriving in eCommerce by partnering with unique, complex B2B clients.
(25:26) Choose partners who ask questions and focus on your business needs.
(28:19) Choose tech wisely — focus on needs, team capacity and real value.
(30:51) Hustle and transparency define a client-first, “fireable” approach.


Resources Mentioned:

Mark Rubin -
https://www.linkedin.com/in/markjrubin/

Kasama | LinkedIn -
https://www.linkedin.com/company/kasama-digital/

Kasama | Website -
https://www.kasamadigital.com/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Tue, 03 Dec 2024 14:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 35:12 In this episode, we’re joined by Mark Rubin, Founder and President of Kasama. Mark is a veteran of eCommerce and B2B innovation. He discusses the importance of strong partnerships in B2B commerce, the value of speed and uptime, and how Kasama supports complex client needs. Mark shares his insights on managing B2B relationships and the role of technology in enabling efficient, customized customer experiences.

Key Takeaways:

(02:24) Commerce-focused partnerships with a skilled Filipino team.
(04:53) B2B focus and strong features offer unique growth potential.
(06:37) Platform choice hinges on understanding unique B2B needs.
(09:29) Customizable flows and strong reporting simplify B2B management.
(14:10) B2B integrations are catching up, driving efficiency and revenue.
(16:39) Balancing user experience and function requires a phased approach.
(18:27) A test-and-iterate approach allows B2B sites to scale and adapt.
(20:39) AI and foundational improvements will drive future B2B efficiency.
(23:23) Thriving in eCommerce by partnering with unique, complex B2B clients.
(25:26) Choose partners who ask questions and focus on your business needs.
(28:19) Choose tech wisely — focus on needs, team capacity and real value.
(30:51) Hustle and transparency define a client-first, “fireable” approach.


Resources Mentioned:

Mark Rubin -
https://www.linkedin.com/in/markjrubin/

Kasama | LinkedIn -
https://www.linkedin.com/company/kasama-digital/

Kasama | Website -
https://www.kasamadigital.com/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we’re joined by Mark Rubin, Founder and President of Kasama. Mark is a veteran of eCommerce and B2B innovation. He discusses the importance of strong partnerships in B2B commerce, the value of speed and uptime, and how Kasama supports complex client needs. Mark shares his insights on managing B2B relationships and the role of technology in enabling efficient, customized customer experiences.

Key Takeaways:

(02:24) Commerce-focused partnerships with a skilled Filipino team.
(04:53) B2B focus and strong features offer unique growth potential.
(06:37) Platform choice hinges on understanding unique B2B needs.
(09:29) Customizable flows and strong reporting simplify B2B management.
(14:10) B2B integrations are catching up, driving efficiency and revenue.
(16:39) Balancing user experience and function requires a phased approach.
(18:27) A test-and-iterate approach allows B2B sites to scale and adapt.
(20:39) AI and foundational improvements will drive future B2B efficiency.
(23:23) Thriving in eCommerce by partnering with unique, complex B2B clients.
(25:26) Choose partners who ask questions and focus on your business needs.
(28:19) Choose tech wisely — focus on needs, team capacity and real value.
(30:51) Hustle and transparency define a client-first, “fireable” approach.


Resources Mentioned:

Mark Rubin -
https://www.linkedin.com/in/markjrubin/

Kasama | LinkedIn -
https://www.linkedin.com/company/kasama-digital/

Kasama | Website -
https://www.kasamadigital.com/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 18 1 <![CDATA[Connecting the Dots in Digital Transformation with Jim Herbert of Patchworks]]> In this episode, we’re joined by Jim Herbert, CEO of Patchworks. Jim shares his extensive background in eCommerce and integration technology, discussing the evolution of iPaaS, the benefits of no-code, low-code tools and the significance of simplifying complex tech stacks. He also highlights how Patchworks’ approach recently earned the company an award for innovation.


Key Takeaways:

(03:39) The evolution and benefits of iPaaS technology.
(08:29) The challenges of integrating independent apps.
(11:18) How no-code, low-code tools drive innovation.
(15:30) When to adopt iPaaS for digital transformation.
(19:05) The common challenges in ERP integration for B2B.
(24:00) How Patchworks uses AI to automate tasks.
(27:10) Real-world examples of AI in integration.
(30:20) Delaying crucial decisions can lead to costly setbacks at scale.
(33:30) Book and television show recommendations.


Resources Mentioned:

Jim Herbert -
https://www.linkedin.com/in/jim-herbert-ecommerce/?originalSubdomain=uk

Patchworks - 
https://wearepatchworks.com

UK eCommerce Awards -
https://ecommerceawards.london

Odoo ERP -
https://www.odoo.com

Airtable -
https://www.airtable.com

Amazon AI Services -
https://aws.amazon.com/machine-learning/

Termination Shock -
https://www.amazon.com/Termination-Shock-Novel-Neal-Stephenson/dp/0063028050



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> Tue, 19 Nov 2024 11:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 38:49 In this episode, we’re joined by Jim Herbert, CEO of Patchworks. Jim shares his extensive background in eCommerce and integration technology, discussing the evolution of iPaaS, the benefits of no-code, low-code tools and the significance of simplifying complex tech stacks. He also highlights how Patchworks’ approach recently earned the company an award for innovation.


Key Takeaways:

(03:39) The evolution and benefits of iPaaS technology.
(08:29) The challenges of integrating independent apps.
(11:18) How no-code, low-code tools drive innovation.
(15:30) When to adopt iPaaS for digital transformation.
(19:05) The common challenges in ERP integration for B2B.
(24:00) How Patchworks uses AI to automate tasks.
(27:10) Real-world examples of AI in integration.
(30:20) Delaying crucial decisions can lead to costly setbacks at scale.
(33:30) Book and television show recommendations.


Resources Mentioned:

Jim Herbert -
https://www.linkedin.com/in/jim-herbert-ecommerce/?originalSubdomain=uk

Patchworks - 
https://wearepatchworks.com

UK eCommerce Awards -
https://ecommerceawards.london

Odoo ERP -
https://www.odoo.com

Airtable -
https://www.airtable.com

Amazon AI Services -
https://aws.amazon.com/machine-learning/

Termination Shock -
https://www.amazon.com/Termination-Shock-Novel-Neal-Stephenson/dp/0063028050



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> In this episode, we’re joined by Jim Herbert, CEO of Patchworks. Jim shares his extensive background in eCommerce and integration technology, discussing the evolution of iPaaS, the benefits of no-code, low-code tools and the significance of simplifying complex tech stacks. He also highlights how Patchworks’ approach recently earned the company an award for innovation.


Key Takeaways:

(03:39) The evolution and benefits of iPaaS technology.
(08:29) The challenges of integrating independent apps.
(11:18) How no-code, low-code tools drive innovation.
(15:30) When to adopt iPaaS for digital transformation.
(19:05) The common challenges in ERP integration for B2B.
(24:00) How Patchworks uses AI to automate tasks.
(27:10) Real-world examples of AI in integration.
(30:20) Delaying crucial decisions can lead to costly setbacks at scale.
(33:30) Book and television show recommendations.


Resources Mentioned:

Jim Herbert -
https://www.linkedin.com/in/jim-herbert-ecommerce/?originalSubdomain=uk

Patchworks - 
https://wearepatchworks.com

UK eCommerce Awards -
https://ecommerceawards.london

Odoo ERP -
https://www.odoo.com

Airtable -
https://www.airtable.com

Amazon AI Services -
https://aws.amazon.com/machine-learning/

Termination Shock -
https://www.amazon.com/Termination-Shock-Novel-Neal-Stephenson/dp/0063028050



Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 17 1 <![CDATA[Talking AI and B2B eCommerce (and Everything In Between) with Isaiah Bollinger of Trellis]]> In this episode, we’re joined by Isaiah Bollinger, Co-Founder and CEO of Trellis, to explore the changing landscape of B2B commerce. Isaiah shares insights on the challenges facing distributors and manufacturers in adopting digital strategies, including ERP integration and eCommerce implementation. He also discusses the potential of AI in streamlining operations and how companies can make strategic decisions for long-term success.

Key Takeaways:

(02:09) Isaiah’s journey into founding Trellis.
(06:40) COVID’s impact on B2B eCommerce adoption.
(08:30) Challenges in quantifying B2B eCommerce value.
(10:53) Importance of ERP integration for real-time data.
(16:02) Distributors shifting to digital-first approaches.
(28:22) AI’s potential in data automation for B2B.
(30:41) Upgrading legacy ERP systems for digital success.
(37:46) Isaiah’s advice: align expectations with budget.

Resources Mentioned:

Isaiah Bollinger -
https://www.linkedin.com/in/isaiah-bollinger/

Trellis | LinkedIn -
https://www.linkedin.com/company/trellis-boston/

Trellis | Website -
https://trellis.co

B2B eCommerce Association -
https://www.linkedin.com/company/b2b-ecommerce-association/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Tue, 29 Oct 2024 04:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 42:32 In this episode, we’re joined by Isaiah Bollinger, Co-Founder and CEO of Trellis, to explore the changing landscape of B2B commerce. Isaiah shares insights on the challenges facing distributors and manufacturers in adopting digital strategies, including ERP integration and eCommerce implementation. He also discusses the potential of AI in streamlining operations and how companies can make strategic decisions for long-term success.

Key Takeaways:

(02:09) Isaiah’s journey into founding Trellis.
(06:40) COVID’s impact on B2B eCommerce adoption.
(08:30) Challenges in quantifying B2B eCommerce value.
(10:53) Importance of ERP integration for real-time data.
(16:02) Distributors shifting to digital-first approaches.
(28:22) AI’s potential in data automation for B2B.
(30:41) Upgrading legacy ERP systems for digital success.
(37:46) Isaiah’s advice: align expectations with budget.

Resources Mentioned:

Isaiah Bollinger -
https://www.linkedin.com/in/isaiah-bollinger/

Trellis | LinkedIn -
https://www.linkedin.com/company/trellis-boston/

Trellis | Website -
https://trellis.co

B2B eCommerce Association -
https://www.linkedin.com/company/b2b-ecommerce-association/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we’re joined by Isaiah Bollinger, Co-Founder and CEO of Trellis, to explore the changing landscape of B2B commerce. Isaiah shares insights on the challenges facing distributors and manufacturers in adopting digital strategies, including ERP integration and eCommerce implementation. He also discusses the potential of AI in streamlining operations and how companies can make strategic decisions for long-term success.

Key Takeaways:

(02:09) Isaiah’s journey into founding Trellis.
(06:40) COVID’s impact on B2B eCommerce adoption.
(08:30) Challenges in quantifying B2B eCommerce value.
(10:53) Importance of ERP integration for real-time data.
(16:02) Distributors shifting to digital-first approaches.
(28:22) AI’s potential in data automation for B2B.
(30:41) Upgrading legacy ERP systems for digital success.
(37:46) Isaiah’s advice: align expectations with budget.

Resources Mentioned:

Isaiah Bollinger -
https://www.linkedin.com/in/isaiah-bollinger/

Trellis | LinkedIn -
https://www.linkedin.com/company/trellis-boston/

Trellis | Website -
https://trellis.co

B2B eCommerce Association -
https://www.linkedin.com/company/b2b-ecommerce-association/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 16 1 <![CDATA[Automating B2B From Req to Check with Kevin Kazenmayer of TradeCentric]]> In this episode, we’re joined by Kevin Kazenmayer, VP of Channel Development at TradeCentric, a leader in eProcurement solutions. Kevin shares his insights into the growing importance of eProcurement in B2B commerce, how TradeCentric helps businesses streamline procurement processes and the benefits of leveraging eProcurement platforms to scale operations and increase visibility across the supply chain.

Key Takeaways:

(06:51) eProcurement integrates the procure-to-pay process.
(07:00) eProcurement integrates suppliers with buyer systems.
(12:42) TradeCentric connects B2B suppliers and buyers.
(16:30) Suppliers expand markets through eProcurement.
(18:03) eProcurement platforms increase supplier visibility.
(25:57) TradeCentric automates PunchOut, orders and invoicing.
(28:18) eProcurement marketplaces target specific suppliers.
(38:00) Demand for eProcurement rises with supply chain needs.
(41:06) eProcurement sales outpaced B2B growth in 2023.

Resources Mentioned:

Kevin Kazenmayer -
https://www.linkedin.com/in/kevin-kaz19/

TradeCentric | LinkedIn -
https://www.linkedin.com/company/tradecentric/

TradeCentric | Website -
https://tradecentric.com/



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Wed, 25 Sep 2024 07:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 49:01 In this episode, we’re joined by Kevin Kazenmayer, VP of Channel Development at TradeCentric, a leader in eProcurement solutions. Kevin shares his insights into the growing importance of eProcurement in B2B commerce, how TradeCentric helps businesses streamline procurement processes and the benefits of leveraging eProcurement platforms to scale operations and increase visibility across the supply chain.

Key Takeaways:

(06:51) eProcurement integrates the procure-to-pay process.
(07:00) eProcurement integrates suppliers with buyer systems.
(12:42) TradeCentric connects B2B suppliers and buyers.
(16:30) Suppliers expand markets through eProcurement.
(18:03) eProcurement platforms increase supplier visibility.
(25:57) TradeCentric automates PunchOut, orders and invoicing.
(28:18) eProcurement marketplaces target specific suppliers.
(38:00) Demand for eProcurement rises with supply chain needs.
(41:06) eProcurement sales outpaced B2B growth in 2023.

Resources Mentioned:

Kevin Kazenmayer -
https://www.linkedin.com/in/kevin-kaz19/

TradeCentric | LinkedIn -
https://www.linkedin.com/company/tradecentric/

TradeCentric | Website -
https://tradecentric.com/



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we’re joined by Kevin Kazenmayer, VP of Channel Development at TradeCentric, a leader in eProcurement solutions. Kevin shares his insights into the growing importance of eProcurement in B2B commerce, how TradeCentric helps businesses streamline procurement processes and the benefits of leveraging eProcurement platforms to scale operations and increase visibility across the supply chain.

Key Takeaways:

(06:51) eProcurement integrates the procure-to-pay process.
(07:00) eProcurement integrates suppliers with buyer systems.
(12:42) TradeCentric connects B2B suppliers and buyers.
(16:30) Suppliers expand markets through eProcurement.
(18:03) eProcurement platforms increase supplier visibility.
(25:57) TradeCentric automates PunchOut, orders and invoicing.
(28:18) eProcurement marketplaces target specific suppliers.
(38:00) Demand for eProcurement rises with supply chain needs.
(41:06) eProcurement sales outpaced B2B growth in 2023.

Resources Mentioned:

Kevin Kazenmayer -
https://www.linkedin.com/in/kevin-kaz19/

TradeCentric | LinkedIn -
https://www.linkedin.com/company/tradecentric/

TradeCentric | Website -
https://tradecentric.com/



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 15 1 <![CDATA[Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B]]> In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies.

Key Takeaways:

(00:03) The importance of resourcing to support eCommerce platforms.
(03:00) Digital leaders must align different business units for ROI.
(08:30) Metrics beyond eCommerce penetration are crucial.
(12:00) Understanding customer share of wallet is vital.
(15:45) The impact of Amazon on B2B sales and distribution.
(19:00) Empowering salesforces with digital tools is key.
(24:00) Distributors must adapt to stay relevant in the market.

Resources Mentioned:

Brian Beck - https://www.linkedin.com/in/ecommerceexpertbeck/
Enceiba - https://www.enceiba.com
Master B2B eCommerce | LinkedIn - https://www.linkedin.com/company/master-b2b-ecommerce/
Master B2B | Website -https://www.masterb2b.com



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> Wed, 11 Sep 2024 12:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 29:22 In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies.

Key Takeaways:

(00:03) The importance of resourcing to support eCommerce platforms.
(03:00) Digital leaders must align different business units for ROI.
(08:30) Metrics beyond eCommerce penetration are crucial.
(12:00) Understanding customer share of wallet is vital.
(15:45) The impact of Amazon on B2B sales and distribution.
(19:00) Empowering salesforces with digital tools is key.
(24:00) Distributors must adapt to stay relevant in the market.

Resources Mentioned:

Brian Beck - https://www.linkedin.com/in/ecommerceexpertbeck/
Enceiba - https://www.enceiba.com
Master B2B eCommerce | LinkedIn - https://www.linkedin.com/company/master-b2b-ecommerce/
Master B2B | Website -https://www.masterb2b.com



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies.

Key Takeaways:

(00:03) The importance of resourcing to support eCommerce platforms.
(03:00) Digital leaders must align different business units for ROI.
(08:30) Metrics beyond eCommerce penetration are crucial.
(12:00) Understanding customer share of wallet is vital.
(15:45) The impact of Amazon on B2B sales and distribution.
(19:00) Empowering salesforces with digital tools is key.
(24:00) Distributors must adapt to stay relevant in the market.

Resources Mentioned:

Brian Beck - https://www.linkedin.com/in/ecommerceexpertbeck/
Enceiba - https://www.enceiba.com
Master B2B eCommerce | LinkedIn - https://www.linkedin.com/company/master-b2b-ecommerce/
Master B2B | Website -https://www.masterb2b.com



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 14 1 <![CDATA[Why Automation Is NOT the Goal with Stephen T. Hopper of Inviscid Consulting]]> In this episode, we’re joined by Stephen T. Hopper, Founder and Principal at Inviscid Consulting. Stephen brings decades of experience in supply-chain operations and shares valuable insights on optimizing processes before introducing automation. He explores the importance of being requirements-driven rather than solutions-driven and highlights the need to extract the maximum potential from existing resources before considering automation. Stephen also emphasizes the role of on-the-ground workers in generating the best ideas for process improvements and draws attention to how businesses can benefit from their insights.


Key Takeaways:

(01:51) Inviscid Consulting’s unique name origin explained.
(05:09) Two buckets of supply chain, planning vs. execution.
(08:54) Automation should be a tool, not a goal.
(12:45) Shipping and fulfillment is the least automated area.
(24:14) Engage the workforce to uncover hidden efficiencies.
(25:23) The plank parable — environment matters in performance.
(33:39) Focus on small, incremental improvements.


Resources Mentioned:

Stephen T. Hopper -
https://www.linkedin.com/in/stevehopper/

Inviscid Consulting -
https://www.linkedin.com/company/inviscid-consulting

Georgia Institute of Technology -
https://www.gatech.edu/

Tucker: The Man and His Dream - IMDB -
https://www.imdb.com/title/tt0096316/

ProMat Trade Show -
https://www.promatshow.com/

MODEX Trade Show -
https://www.modexshow.com/

Enhancing Operations and Customer Engagement with B2B Workflow Automation - https://eu1.hubs.ly/H0cdkPL0



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Wed, 28 Aug 2024 12:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 38:04 In this episode, we’re joined by Stephen T. Hopper, Founder and Principal at Inviscid Consulting. Stephen brings decades of experience in supply-chain operations and shares valuable insights on optimizing processes before introducing automation. He explores the importance of being requirements-driven rather than solutions-driven and highlights the need to extract the maximum potential from existing resources before considering automation. Stephen also emphasizes the role of on-the-ground workers in generating the best ideas for process improvements and draws attention to how businesses can benefit from their insights.


Key Takeaways:

(01:51) Inviscid Consulting’s unique name origin explained.
(05:09) Two buckets of supply chain, planning vs. execution.
(08:54) Automation should be a tool, not a goal.
(12:45) Shipping and fulfillment is the least automated area.
(24:14) Engage the workforce to uncover hidden efficiencies.
(25:23) The plank parable — environment matters in performance.
(33:39) Focus on small, incremental improvements.


Resources Mentioned:

Stephen T. Hopper -
https://www.linkedin.com/in/stevehopper/

Inviscid Consulting -
https://www.linkedin.com/company/inviscid-consulting

Georgia Institute of Technology -
https://www.gatech.edu/

Tucker: The Man and His Dream - IMDB -
https://www.imdb.com/title/tt0096316/

ProMat Trade Show -
https://www.promatshow.com/

MODEX Trade Show -
https://www.modexshow.com/

Enhancing Operations and Customer Engagement with B2B Workflow Automation - https://eu1.hubs.ly/H0cdkPL0



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we’re joined by Stephen T. Hopper, Founder and Principal at Inviscid Consulting. Stephen brings decades of experience in supply-chain operations and shares valuable insights on optimizing processes before introducing automation. He explores the importance of being requirements-driven rather than solutions-driven and highlights the need to extract the maximum potential from existing resources before considering automation. Stephen also emphasizes the role of on-the-ground workers in generating the best ideas for process improvements and draws attention to how businesses can benefit from their insights.


Key Takeaways:

(01:51) Inviscid Consulting’s unique name origin explained.
(05:09) Two buckets of supply chain, planning vs. execution.
(08:54) Automation should be a tool, not a goal.
(12:45) Shipping and fulfillment is the least automated area.
(24:14) Engage the workforce to uncover hidden efficiencies.
(25:23) The plank parable — environment matters in performance.
(33:39) Focus on small, incremental improvements.


Resources Mentioned:

Stephen T. Hopper -
https://www.linkedin.com/in/stevehopper/

Inviscid Consulting -
https://www.linkedin.com/company/inviscid-consulting

Georgia Institute of Technology -
https://www.gatech.edu/

Tucker: The Man and His Dream - IMDB -
https://www.imdb.com/title/tt0096316/

ProMat Trade Show -
https://www.promatshow.com/

MODEX Trade Show -
https://www.modexshow.com/

Enhancing Operations and Customer Engagement with B2B Workflow Automation - https://eu1.hubs.ly/H0cdkPL0



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 13 1 <![CDATA[Optimizing Healthcare Spend with Luká Yancopoulos of Grapevine Technologies]]> Luká Yancopoulos, Co-Founder and CEO at Grapevine Technologies, joins us to share insights on how the company was born out of a need to address inefficiencies in the healthcare supply chain. Grapevine’s platform connects clinics with multiple suppliers, offering a solution that democratizes the buying process and improves supply chain reliability.

Key Takeaways:

(01:41) How Grapevine Technologies started in response to the COVID-19 pandemic.
(04:53) The importance of solving healthcare supply chain disruptions.
(08:06) How Grapevine Technologies links clinics with multiple suppliers.
(11:19) The benefits of creating options to reduce costs and address supply shortages.
(14:32) The impact of supply chain inefficiencies on patient care and costs.
(17:45) How Grapevine Technologies reduces healthcare spending by introducing alternative suppliers.
(20:58) The role of real-time data in optimizing procurement and predicting supply chain issues.
(24:11) The vision for the future of Grapevine Technologies in transforming the healthcare industry.

Resources Mentioned:

Luká Yancopoulos -
https://www.linkedin.com/in/luk%C3%A1-yancopoulos-50051a1a8
 
Grapevine Technologies -
https://www.go-grapevine.com/
 
US Customs -
https://www.cbp.gov/
 
FDA Medical Device Databases -
https://www.fda.gov/medical-devices/device-advice-comprehensive-regulatory-assistance/medical-device-databases



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Thu, 15 Aug 2024 14:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 27:22 Luká Yancopoulos, Co-Founder and CEO at Grapevine Technologies, joins us to share insights on how the company was born out of a need to address inefficiencies in the healthcare supply chain. Grapevine’s platform connects clinics with multiple suppliers, offering a solution that democratizes the buying process and improves supply chain reliability.

Key Takeaways:

(01:41) How Grapevine Technologies started in response to the COVID-19 pandemic.
(04:53) The importance of solving healthcare supply chain disruptions.
(08:06) How Grapevine Technologies links clinics with multiple suppliers.
(11:19) The benefits of creating options to reduce costs and address supply shortages.
(14:32) The impact of supply chain inefficiencies on patient care and costs.
(17:45) How Grapevine Technologies reduces healthcare spending by introducing alternative suppliers.
(20:58) The role of real-time data in optimizing procurement and predicting supply chain issues.
(24:11) The vision for the future of Grapevine Technologies in transforming the healthcare industry.

Resources Mentioned:

Luká Yancopoulos -
https://www.linkedin.com/in/luk%C3%A1-yancopoulos-50051a1a8
 
Grapevine Technologies -
https://www.go-grapevine.com/
 
US Customs -
https://www.cbp.gov/
 
FDA Medical Device Databases -
https://www.fda.gov/medical-devices/device-advice-comprehensive-regulatory-assistance/medical-device-databases



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Luká Yancopoulos, Co-Founder and CEO at Grapevine Technologies, joins us to share insights on how the company was born out of a need to address inefficiencies in the healthcare supply chain. Grapevine’s platform connects clinics with multiple suppliers, offering a solution that democratizes the buying process and improves supply chain reliability.

Key Takeaways:

(01:41) How Grapevine Technologies started in response to the COVID-19 pandemic.
(04:53) The importance of solving healthcare supply chain disruptions.
(08:06) How Grapevine Technologies links clinics with multiple suppliers.
(11:19) The benefits of creating options to reduce costs and address supply shortages.
(14:32) The impact of supply chain inefficiencies on patient care and costs.
(17:45) How Grapevine Technologies reduces healthcare spending by introducing alternative suppliers.
(20:58) The role of real-time data in optimizing procurement and predicting supply chain issues.
(24:11) The vision for the future of Grapevine Technologies in transforming the healthcare industry.

Resources Mentioned:

Luká Yancopoulos -
https://www.linkedin.com/in/luk%C3%A1-yancopoulos-50051a1a8
 
Grapevine Technologies -
https://www.go-grapevine.com/
 
US Customs -
https://www.cbp.gov/
 
FDA Medical Device Databases -
https://www.fda.gov/medical-devices/device-advice-comprehensive-regulatory-assistance/medical-device-databases



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 12 1 <![CDATA[From Ports to Products: Supply Chain Lessons with Jennifer Polce of Izba]]> In this episode, we’re joined by Jennifer Polce, Vice President, Client Strategies and Solutions at Izba. Jennifer shares her extensive experience in the consumer product space, focusing on supply chain and operations consulting for fast-growing brands.

Key Takeaways:

(00:55) Jennifer’s experiences and background in supply chain and operations.
(02:03) The role of izba in helping brands improve efficiency and reduce costs.
(04:00) Experiences with consumer electronics distribution in Australia.
(06:15) The importance of being hands-on in the early stages of a business.
(12:00) Steps involved in setting up a supply chain for startups.
(18:30) Challenges of last-mile delivery and returns in direct-to-consumer models.
(24:00) Tips for brands entering the wholesale market.
(30:45) Adding new sales channels without overwhelming the business.

Resources Mentioned:

Jennifer Polce -
https://www.linkedin.com/in/jenpolce/

Izba -
https://www.linkedin.com/company/izba-consulting/

Izba Website -
https://www.izba.co/ 




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Wed, 31 Jul 2024 04:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 32:57 In this episode, we’re joined by Jennifer Polce, Vice President, Client Strategies and Solutions at Izba. Jennifer shares her extensive experience in the consumer product space, focusing on supply chain and operations consulting for fast-growing brands.

Key Takeaways:

(00:55) Jennifer’s experiences and background in supply chain and operations.
(02:03) The role of izba in helping brands improve efficiency and reduce costs.
(04:00) Experiences with consumer electronics distribution in Australia.
(06:15) The importance of being hands-on in the early stages of a business.
(12:00) Steps involved in setting up a supply chain for startups.
(18:30) Challenges of last-mile delivery and returns in direct-to-consumer models.
(24:00) Tips for brands entering the wholesale market.
(30:45) Adding new sales channels without overwhelming the business.

Resources Mentioned:

Jennifer Polce -
https://www.linkedin.com/in/jenpolce/

Izba -
https://www.linkedin.com/company/izba-consulting/

Izba Website -
https://www.izba.co/ 




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we’re joined by Jennifer Polce, Vice President, Client Strategies and Solutions at Izba. Jennifer shares her extensive experience in the consumer product space, focusing on supply chain and operations consulting for fast-growing brands.

Key Takeaways:

(00:55) Jennifer’s experiences and background in supply chain and operations.
(02:03) The role of izba in helping brands improve efficiency and reduce costs.
(04:00) Experiences with consumer electronics distribution in Australia.
(06:15) The importance of being hands-on in the early stages of a business.
(12:00) Steps involved in setting up a supply chain for startups.
(18:30) Challenges of last-mile delivery and returns in direct-to-consumer models.
(24:00) Tips for brands entering the wholesale market.
(30:45) Adding new sales channels without overwhelming the business.

Resources Mentioned:

Jennifer Polce -
https://www.linkedin.com/in/jenpolce/

Izba -
https://www.linkedin.com/company/izba-consulting/

Izba Website -
https://www.izba.co/ 




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 11 1 <![CDATA[Just Do It: Revving eCommerce for Brands and Manufacturers with Jack Ampuja of Supply Chain Optimizers]]> In this episode, we’re joined by Jack Ampuja, a specialist in supply-chain management, a dedicated educator and the President of Supply Chain Optimizers. Jack discusses the critical role of eCommerce logistics, the challenges businesses face in optimizing their supply chains and the importance of adopting digital strategies. He provides valuable advice for manufacturers, distributors and retailers looking to enhance their operational efficiency and navigate the complexities of eCommerce.

Key Takeaways:

(03:09) Challenges in logistics for eCommerce and the search for cost-effective delivery solutions.
(05:09) Comparison of B2B and B2C eCommerce adoption and the need for competitive pressure to drive B2B change.
(08:12) The interdisciplinary nature of eCommerce and the need for dedicated leadership.
(11:13) Challenges of scaling eCommerce operations and the necessity of reconfiguring systems for efficiency.
(15:08) Balancing direct-to-consumer sales with maintaining relationships with distributors.
(20:01) The importance of leveraging customer feedback to drive eCommerce adoption.
(23:23) Strategies for effective product marketing and cross-selling in eCommerce.
(25:37) The value of starting small in eCommerce and learning through gradual implementation.

Resources Mentioned:

Jack Ampuja -
https://www.linkedin.com/in/jack-ampuja-a3b275/

Supply Chain Optimizers | LinkedIn -
https://www.linkedin.com/company/supply-chain-optimizers/
 
Supply Chain Optimizers | Homepage -
https://e-commerceoptimizers.com/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> Wed, 10 Jul 2024 13:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 33:01 In this episode, we’re joined by Jack Ampuja, a specialist in supply-chain management, a dedicated educator and the President of Supply Chain Optimizers. Jack discusses the critical role of eCommerce logistics, the challenges businesses face in optimizing their supply chains and the importance of adopting digital strategies. He provides valuable advice for manufacturers, distributors and retailers looking to enhance their operational efficiency and navigate the complexities of eCommerce.

Key Takeaways:

(03:09) Challenges in logistics for eCommerce and the search for cost-effective delivery solutions.
(05:09) Comparison of B2B and B2C eCommerce adoption and the need for competitive pressure to drive B2B change.
(08:12) The interdisciplinary nature of eCommerce and the need for dedicated leadership.
(11:13) Challenges of scaling eCommerce operations and the necessity of reconfiguring systems for efficiency.
(15:08) Balancing direct-to-consumer sales with maintaining relationships with distributors.
(20:01) The importance of leveraging customer feedback to drive eCommerce adoption.
(23:23) Strategies for effective product marketing and cross-selling in eCommerce.
(25:37) The value of starting small in eCommerce and learning through gradual implementation.

Resources Mentioned:

Jack Ampuja -
https://www.linkedin.com/in/jack-ampuja-a3b275/

Supply Chain Optimizers | LinkedIn -
https://www.linkedin.com/company/supply-chain-optimizers/
 
Supply Chain Optimizers | Homepage -
https://e-commerceoptimizers.com/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> In this episode, we’re joined by Jack Ampuja, a specialist in supply-chain management, a dedicated educator and the President of Supply Chain Optimizers. Jack discusses the critical role of eCommerce logistics, the challenges businesses face in optimizing their supply chains and the importance of adopting digital strategies. He provides valuable advice for manufacturers, distributors and retailers looking to enhance their operational efficiency and navigate the complexities of eCommerce.

Key Takeaways:

(03:09) Challenges in logistics for eCommerce and the search for cost-effective delivery solutions.
(05:09) Comparison of B2B and B2C eCommerce adoption and the need for competitive pressure to drive B2B change.
(08:12) The interdisciplinary nature of eCommerce and the need for dedicated leadership.
(11:13) Challenges of scaling eCommerce operations and the necessity of reconfiguring systems for efficiency.
(15:08) Balancing direct-to-consumer sales with maintaining relationships with distributors.
(20:01) The importance of leveraging customer feedback to drive eCommerce adoption.
(23:23) Strategies for effective product marketing and cross-selling in eCommerce.
(25:37) The value of starting small in eCommerce and learning through gradual implementation.

Resources Mentioned:

Jack Ampuja -
https://www.linkedin.com/in/jack-ampuja-a3b275/

Supply Chain Optimizers | LinkedIn -
https://www.linkedin.com/company/supply-chain-optimizers/
 
Supply Chain Optimizers | Homepage -
https://e-commerceoptimizers.com/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 10 1 <![CDATA[Transparency and Trust in B2B Transactions with Michael Vax of CommerceIsDigital]]> In this repurposed episode, originally a webinar, Michael Vax, Founder of CommerceIsDigital, a seasoned B2B eCommerce expert, joins us from sunny Barcelona. Michael, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions.

Key Takeaways:

(05:26) Michael’s B2B eCommerce consulting and training efforts.
(08:13) The distinct expectations of B2B buyers vs B2C consumers.
(10:25) Emphasis on B2B buyers' focus on job-related purchasing.
(15:04) Friction is necessary in B2B purchases and contrasts with B2C.
(19:08) Expectations for a digital buying process in B2B settings.
(21:06) Collaborative buying processes in B2B and stakeholder roles.
(22:22) Integration of sales support and expertise in digital buying.
(24:56) The utility of multiple shopping carts in organizational purchasing.
(26:46) Challenges in B2B product discovery due to complex product data.
(28:45) Importance of guided selling for complex B2B purchases.
(32:56) Potential of AI in enhancing B2B buyer experience and associated.

Resources Mentioned:

Michael Vax -
https://www.linkedin.com/in/michaelvax/

CommerceIsDigital | LinkedIn -
https://www.linkedin.com/company/commerceisdigital/

CommerceIsDigital | Website -
https://commerceisdigital.com/

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> Thu, 20 Jun 2024 08:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 39:29 In this repurposed episode, originally a webinar, Michael Vax, Founder of CommerceIsDigital, a seasoned B2B eCommerce expert, joins us from sunny Barcelona. Michael, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions.

Key Takeaways:

(05:26) Michael’s B2B eCommerce consulting and training efforts.
(08:13) The distinct expectations of B2B buyers vs B2C consumers.
(10:25) Emphasis on B2B buyers' focus on job-related purchasing.
(15:04) Friction is necessary in B2B purchases and contrasts with B2C.
(19:08) Expectations for a digital buying process in B2B settings.
(21:06) Collaborative buying processes in B2B and stakeholder roles.
(22:22) Integration of sales support and expertise in digital buying.
(24:56) The utility of multiple shopping carts in organizational purchasing.
(26:46) Challenges in B2B product discovery due to complex product data.
(28:45) Importance of guided selling for complex B2B purchases.
(32:56) Potential of AI in enhancing B2B buyer experience and associated.

Resources Mentioned:

Michael Vax -
https://www.linkedin.com/in/michaelvax/

CommerceIsDigital | LinkedIn -
https://www.linkedin.com/company/commerceisdigital/

CommerceIsDigital | Website -
https://commerceisdigital.com/

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> In this repurposed episode, originally a webinar, Michael Vax, Founder of CommerceIsDigital, a seasoned B2B eCommerce expert, joins us from sunny Barcelona. Michael, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions.

Key Takeaways:

(05:26) Michael’s B2B eCommerce consulting and training efforts.
(08:13) The distinct expectations of B2B buyers vs B2C consumers.
(10:25) Emphasis on B2B buyers' focus on job-related purchasing.
(15:04) Friction is necessary in B2B purchases and contrasts with B2C.
(19:08) Expectations for a digital buying process in B2B settings.
(21:06) Collaborative buying processes in B2B and stakeholder roles.
(22:22) Integration of sales support and expertise in digital buying.
(24:56) The utility of multiple shopping carts in organizational purchasing.
(26:46) Challenges in B2B product discovery due to complex product data.
(28:45) Importance of guided selling for complex B2B purchases.
(32:56) Potential of AI in enhancing B2B buyer experience and associated.

Resources Mentioned:

Michael Vax -
https://www.linkedin.com/in/michaelvax/

CommerceIsDigital | LinkedIn -
https://www.linkedin.com/company/commerceisdigital/

CommerceIsDigital | Website -
https://commerceisdigital.com/

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 9 1 <![CDATA[Resilience in the Face of Market Changes with Robin Lieberman of MF Supply]]> In this episode, we’re joined by Robin Lieberman, Owner and President of MF Supply, a key supply chain partner and distributor serving manufacturers in New Jersey. Robin shares her experiences and insights on how strategic decisions in adopting eCommerce and marketing innovations have driven business growth and resilience during challenging times.

Key Takeaways:

(04:24) The challenging economic climate at the end of 2018 and beginning of 2019.
(05:03) Incremental growth through automation and local engagement.
(06:31) The strategy to distribute masks via eCommerce to support essential businesses during the pandemic.
(07:19) Expansion of product lines to include more emergency supplies like hand sanitizers and gloves.
(11:07) Details on the types of products MF Supply specializes in and their approach to customer service.
(17:41) Robin's strategy for providing quick and cost-effective solutions to common supply issues.
(23:17) The impact of marketplaces on traditional business models in the fastener industry.
(25:16) Strategic decisions behind the move to eCommerce for MF Supply.
(34:52) Future goals for enhancing MF Supply's digital presence and customer engagement strategies.

Resources Mentioned:

Robin Lieberman -
https://www.linkedin.com/in/robinlieberman/
 
MF Supply -
https://www.mfsupply.com/
 
BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company -
https://www.amazon.com/BE-2-0-Beyond-Entrepreneurship-Business/dp/0399564233



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> Wed, 05 Jun 2024 10:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 40:13 In this episode, we’re joined by Robin Lieberman, Owner and President of MF Supply, a key supply chain partner and distributor serving manufacturers in New Jersey. Robin shares her experiences and insights on how strategic decisions in adopting eCommerce and marketing innovations have driven business growth and resilience during challenging times.

Key Takeaways:

(04:24) The challenging economic climate at the end of 2018 and beginning of 2019.
(05:03) Incremental growth through automation and local engagement.
(06:31) The strategy to distribute masks via eCommerce to support essential businesses during the pandemic.
(07:19) Expansion of product lines to include more emergency supplies like hand sanitizers and gloves.
(11:07) Details on the types of products MF Supply specializes in and their approach to customer service.
(17:41) Robin's strategy for providing quick and cost-effective solutions to common supply issues.
(23:17) The impact of marketplaces on traditional business models in the fastener industry.
(25:16) Strategic decisions behind the move to eCommerce for MF Supply.
(34:52) Future goals for enhancing MF Supply's digital presence and customer engagement strategies.

Resources Mentioned:

Robin Lieberman -
https://www.linkedin.com/in/robinlieberman/
 
MF Supply -
https://www.mfsupply.com/
 
BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company -
https://www.amazon.com/BE-2-0-Beyond-Entrepreneurship-Business/dp/0399564233



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> In this episode, we’re joined by Robin Lieberman, Owner and President of MF Supply, a key supply chain partner and distributor serving manufacturers in New Jersey. Robin shares her experiences and insights on how strategic decisions in adopting eCommerce and marketing innovations have driven business growth and resilience during challenging times.

Key Takeaways:

(04:24) The challenging economic climate at the end of 2018 and beginning of 2019.
(05:03) Incremental growth through automation and local engagement.
(06:31) The strategy to distribute masks via eCommerce to support essential businesses during the pandemic.
(07:19) Expansion of product lines to include more emergency supplies like hand sanitizers and gloves.
(11:07) Details on the types of products MF Supply specializes in and their approach to customer service.
(17:41) Robin's strategy for providing quick and cost-effective solutions to common supply issues.
(23:17) The impact of marketplaces on traditional business models in the fastener industry.
(25:16) Strategic decisions behind the move to eCommerce for MF Supply.
(34:52) Future goals for enhancing MF Supply's digital presence and customer engagement strategies.

Resources Mentioned:

Robin Lieberman -
https://www.linkedin.com/in/robinlieberman/
 
MF Supply -
https://www.mfsupply.com/
 
BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company -
https://www.amazon.com/BE-2-0-Beyond-Entrepreneurship-Business/dp/0399564233



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 8 1 <![CDATA[Live(ish) From B2B Online: Getting Internal Buy-In for eCommerce Starring UFPI]]> In this episode, we welcome Kevin Pearson, eCommerce Project Manager, and Sean Cummings, Director of eCommerce, both of UFP Industries. This recording is from a panel at B2B Online, repurposed for this episode. Kevin and Sean discuss the journey of adopting digital commerce within UFP Industries, driven by the demands of major customers like Home Depot and Lowe's. They share insights on overcoming internal resistance, the importance of internal marketing, and the steps taken to implement a successful B2B eCommerce platform.

Key Takeaways:

(01:08) Internal marketing for digital transformation in manufacturing or distribution is crucial.
(04:16) Current users of the new eCommerce site include independent retail customers and sales teams.
(05:06) Benefits of the new site include online ordering, order history, invoices and updated pricing.
(05:40) Home Depot and Lowe’s forced UFP into eCommerce, leading to strategic transformation.
(08:17) The discovery phase with Access Digital helped gather necessary information and plan the site.
(10:21) Stakeholder involvement and the agile approach to help keep everyone updated and engaged.
(12:27) Continuous internal selling and media blitz to maintain momentum post-launch.
(14:16) Quick pivots based on feedback to address user experience and interface issues.
(15:06) Empower project managers to be marketers and prepare for unknown challenges​​.

Resources Mentioned:

Kevin Pearson -
https://www.linkedin.com/in/kevin-pearson-338b06260/

 Sean Cummings -
https://www.linkedin.com/in/seancummingsil/

UFP Industries -
https://www.ufpi.com/



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Wed, 15 May 2024 16:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 16:31 In this episode, we welcome Kevin Pearson, eCommerce Project Manager, and Sean Cummings, Director of eCommerce, both of UFP Industries. This recording is from a panel at B2B Online, repurposed for this episode. Kevin and Sean discuss the journey of adopting digital commerce within UFP Industries, driven by the demands of major customers like Home Depot and Lowe's. They share insights on overcoming internal resistance, the importance of internal marketing, and the steps taken to implement a successful B2B eCommerce platform.

Key Takeaways:

(01:08) Internal marketing for digital transformation in manufacturing or distribution is crucial.
(04:16) Current users of the new eCommerce site include independent retail customers and sales teams.
(05:06) Benefits of the new site include online ordering, order history, invoices and updated pricing.
(05:40) Home Depot and Lowe’s forced UFP into eCommerce, leading to strategic transformation.
(08:17) The discovery phase with Access Digital helped gather necessary information and plan the site.
(10:21) Stakeholder involvement and the agile approach to help keep everyone updated and engaged.
(12:27) Continuous internal selling and media blitz to maintain momentum post-launch.
(14:16) Quick pivots based on feedback to address user experience and interface issues.
(15:06) Empower project managers to be marketers and prepare for unknown challenges​​.

Resources Mentioned:

Kevin Pearson -
https://www.linkedin.com/in/kevin-pearson-338b06260/

 Sean Cummings -
https://www.linkedin.com/in/seancummingsil/

UFP Industries -
https://www.ufpi.com/



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we welcome Kevin Pearson, eCommerce Project Manager, and Sean Cummings, Director of eCommerce, both of UFP Industries. This recording is from a panel at B2B Online, repurposed for this episode. Kevin and Sean discuss the journey of adopting digital commerce within UFP Industries, driven by the demands of major customers like Home Depot and Lowe's. They share insights on overcoming internal resistance, the importance of internal marketing, and the steps taken to implement a successful B2B eCommerce platform.

Key Takeaways:

(01:08) Internal marketing for digital transformation in manufacturing or distribution is crucial.
(04:16) Current users of the new eCommerce site include independent retail customers and sales teams.
(05:06) Benefits of the new site include online ordering, order history, invoices and updated pricing.
(05:40) Home Depot and Lowe’s forced UFP into eCommerce, leading to strategic transformation.
(08:17) The discovery phase with Access Digital helped gather necessary information and plan the site.
(10:21) Stakeholder involvement and the agile approach to help keep everyone updated and engaged.
(12:27) Continuous internal selling and media blitz to maintain momentum post-launch.
(14:16) Quick pivots based on feedback to address user experience and interface issues.
(15:06) Empower project managers to be marketers and prepare for unknown challenges​​.

Resources Mentioned:

Kevin Pearson -
https://www.linkedin.com/in/kevin-pearson-338b06260/

 Sean Cummings -
https://www.linkedin.com/in/seancummingsil/

UFP Industries -
https://www.ufpi.com/



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 7 1 <![CDATA[From Ship to Shore to Store: Mastering Logistics with Giles Taylor]]> In this episode, we’re joined by Giles Taylor, Founder, Owner, and President of Trans-Solutions, Inc., an expert in online marketing, supply chain and logistics. Giles accrued his experience from his maritime academy days to his leadership roles in various sectors. He offers an in-depth insight  into the complexities and solutions in logistics and supply chain management.

Key Takeaways:

(03:51) Explanation of Transportation Management Software and its tiers.
(05:19) Adoption trends of TMS, highlighting affordability through SaaS solutions.
(06:08) Introducing a two-phase approach for evaluating and implementing TMS.
(08:44) Case study: A food retailer saves on logistics by changing shipping terms.
(10:13) Case study: A company reduces transportation costs by switching to rail.
(17:28) Disadvantages of shipping consolidation with a single carrier.
(20:02) Significant changes are predicted in supply chain through advanced AI and ML.
(25:16) Understanding true service delivery costs for supply chain optimization.
(29:56) Diversify information sources to enhance business decisions.

Resources Mentioned:

Trans-Solutions, Inc. - https://www.linkedin.com/company/trans-solutions-consulting/
Freight Rate Negotiation: Five Things Carriers Don’t Want You to Know - https://22211407.fs1.hubspotusercontent-na1.net/hubfs/22211407/5-Things-Carriers-Dont-Want-You-To-Know-fnl.pdf



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> Wed, 08 May 2024 05:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 32:47 In this episode, we’re joined by Giles Taylor, Founder, Owner, and President of Trans-Solutions, Inc., an expert in online marketing, supply chain and logistics. Giles accrued his experience from his maritime academy days to his leadership roles in various sectors. He offers an in-depth insight  into the complexities and solutions in logistics and supply chain management.

Key Takeaways:

(03:51) Explanation of Transportation Management Software and its tiers.
(05:19) Adoption trends of TMS, highlighting affordability through SaaS solutions.
(06:08) Introducing a two-phase approach for evaluating and implementing TMS.
(08:44) Case study: A food retailer saves on logistics by changing shipping terms.
(10:13) Case study: A company reduces transportation costs by switching to rail.
(17:28) Disadvantages of shipping consolidation with a single carrier.
(20:02) Significant changes are predicted in supply chain through advanced AI and ML.
(25:16) Understanding true service delivery costs for supply chain optimization.
(29:56) Diversify information sources to enhance business decisions.

Resources Mentioned:

Trans-Solutions, Inc. - https://www.linkedin.com/company/trans-solutions-consulting/
Freight Rate Negotiation: Five Things Carriers Don’t Want You to Know - https://22211407.fs1.hubspotusercontent-na1.net/hubfs/22211407/5-Things-Carriers-Dont-Want-You-To-Know-fnl.pdf



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> In this episode, we’re joined by Giles Taylor, Founder, Owner, and President of Trans-Solutions, Inc., an expert in online marketing, supply chain and logistics. Giles accrued his experience from his maritime academy days to his leadership roles in various sectors. He offers an in-depth insight  into the complexities and solutions in logistics and supply chain management.

Key Takeaways:

(03:51) Explanation of Transportation Management Software and its tiers.
(05:19) Adoption trends of TMS, highlighting affordability through SaaS solutions.
(06:08) Introducing a two-phase approach for evaluating and implementing TMS.
(08:44) Case study: A food retailer saves on logistics by changing shipping terms.
(10:13) Case study: A company reduces transportation costs by switching to rail.
(17:28) Disadvantages of shipping consolidation with a single carrier.
(20:02) Significant changes are predicted in supply chain through advanced AI and ML.
(25:16) Understanding true service delivery costs for supply chain optimization.
(29:56) Diversify information sources to enhance business decisions.

Resources Mentioned:

Trans-Solutions, Inc. - https://www.linkedin.com/company/trans-solutions-consulting/
Freight Rate Negotiation: Five Things Carriers Don’t Want You to Know - https://22211407.fs1.hubspotusercontent-na1.net/hubfs/22211407/5-Things-Carriers-Dont-Want-You-To-Know-fnl.pdf



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 6 1 <![CDATA[Beyond Automation: Future-Proofing Your Workforce with Simon Rakosi]]> In this episode, we’re joined by Simon Rakosi, CEO and Co-Founder of Butterfly.ai. Simon delves into the pivotal role of managerial relationships in employee engagement and turnover and the impact of AI and automation on the workforce and supply chain management.

Key Takeaways:

(02:08) Butterfly AI’s focus on real-time workforce insights.
(04:40) Human flexibility is a necessity in automation.
(06:35) Automation’s impact on onboarding costs and time.
(07:09) Butterfly AI improves client productivity and engagement.
(11:43) The importance of workforce management alongside technology.
(12:00) Equipping managers for employee engagement is crucial.
(14:19) Provide engaging jobs for workplace satisfaction.
(19:03) Managers directly impact employee satisfaction and company reputation
(24:02) The future role of AI and automation in supply chain.
(30:36) Invest in managers and promote from within to improve engagement.

Resources Mentioned:

Simon Rakosi - https://www.linkedin.com/in/srakosi/
Butterfly.ai- https://Butterfly.ai
Dark Matter: A Novel - Blake Crouch - https://www.amazon.com/Dark-Matter-Novel-Blake-Crouch/dp/1101904240



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> Wed, 24 Apr 2024 03:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 31:13 In this episode, we’re joined by Simon Rakosi, CEO and Co-Founder of Butterfly.ai. Simon delves into the pivotal role of managerial relationships in employee engagement and turnover and the impact of AI and automation on the workforce and supply chain management.

Key Takeaways:

(02:08) Butterfly AI’s focus on real-time workforce insights.
(04:40) Human flexibility is a necessity in automation.
(06:35) Automation’s impact on onboarding costs and time.
(07:09) Butterfly AI improves client productivity and engagement.
(11:43) The importance of workforce management alongside technology.
(12:00) Equipping managers for employee engagement is crucial.
(14:19) Provide engaging jobs for workplace satisfaction.
(19:03) Managers directly impact employee satisfaction and company reputation
(24:02) The future role of AI and automation in supply chain.
(30:36) Invest in managers and promote from within to improve engagement.

Resources Mentioned:

Simon Rakosi - https://www.linkedin.com/in/srakosi/
Butterfly.ai- https://Butterfly.ai
Dark Matter: A Novel - Blake Crouch - https://www.amazon.com/Dark-Matter-Novel-Blake-Crouch/dp/1101904240



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we’re joined by Simon Rakosi, CEO and Co-Founder of Butterfly.ai. Simon delves into the pivotal role of managerial relationships in employee engagement and turnover and the impact of AI and automation on the workforce and supply chain management.

Key Takeaways:

(02:08) Butterfly AI’s focus on real-time workforce insights.
(04:40) Human flexibility is a necessity in automation.
(06:35) Automation’s impact on onboarding costs and time.
(07:09) Butterfly AI improves client productivity and engagement.
(11:43) The importance of workforce management alongside technology.
(12:00) Equipping managers for employee engagement is crucial.
(14:19) Provide engaging jobs for workplace satisfaction.
(19:03) Managers directly impact employee satisfaction and company reputation
(24:02) The future role of AI and automation in supply chain.
(30:36) Invest in managers and promote from within to improve engagement.

Resources Mentioned:

Simon Rakosi - https://www.linkedin.com/in/srakosi/
Butterfly.ai- https://Butterfly.ai
Dark Matter: A Novel - Blake Crouch - https://www.amazon.com/Dark-Matter-Novel-Blake-Crouch/dp/1101904240



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 6 1 <![CDATA[How B2B eCommerce Supports Buyers, Sellers and Internal Operations with Andy Wagner of AAXIS]]> In this episode, we explore the world of B2B digital transformation with Andy Wagner, Executive Director of AAXIS. Andy shares novel insights on leveraging digital commerce platforms for operational efficiency, enhancing customer service and empowering sales teams in the B2B sector.

Key Takeaways:

(05:49) The role of efficient online platforms in cost-saving and operational efficiency.
(06:21) Essential tools for increasing eCommerce platform benefits.
(09:16) How CRM and commerce integration benefits account managers and customer service reps.
(11:32) Innovative approaches to integrating and automating order processes.
(13:34) MVP approach for implementing eCommerce projects without initial online selling.
(17:13) Reducing human error and enhancing operational processes with workflows.
(22:44) Utilizing eCommerce platforms for efficient quotation and proposal processes.
(24:25) Exploring upstream benefits of B2B eCommerce platforms for various departments.
(26:23) The impact of data consolidation on operational efficiency and decision-making.
(32:56) The critical role of user experience in B2B eCommerce success.
(40:08) Benefits of workflow engines in managing complex B2B processes.

Resources Mentioned:

Andy Wagner - https://www.linkedin.com/in/andy-wagner/
AAXIS - https://aaxis.io/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> Wed, 10 Apr 2024 10:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 46:06 In this episode, we explore the world of B2B digital transformation with Andy Wagner, Executive Director of AAXIS. Andy shares novel insights on leveraging digital commerce platforms for operational efficiency, enhancing customer service and empowering sales teams in the B2B sector.

Key Takeaways:

(05:49) The role of efficient online platforms in cost-saving and operational efficiency.
(06:21) Essential tools for increasing eCommerce platform benefits.
(09:16) How CRM and commerce integration benefits account managers and customer service reps.
(11:32) Innovative approaches to integrating and automating order processes.
(13:34) MVP approach for implementing eCommerce projects without initial online selling.
(17:13) Reducing human error and enhancing operational processes with workflows.
(22:44) Utilizing eCommerce platforms for efficient quotation and proposal processes.
(24:25) Exploring upstream benefits of B2B eCommerce platforms for various departments.
(26:23) The impact of data consolidation on operational efficiency and decision-making.
(32:56) The critical role of user experience in B2B eCommerce success.
(40:08) Benefits of workflow engines in managing complex B2B processes.

Resources Mentioned:

Andy Wagner - https://www.linkedin.com/in/andy-wagner/
AAXIS - https://aaxis.io/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> In this episode, we explore the world of B2B digital transformation with Andy Wagner, Executive Director of AAXIS. Andy shares novel insights on leveraging digital commerce platforms for operational efficiency, enhancing customer service and empowering sales teams in the B2B sector.

Key Takeaways:

(05:49) The role of efficient online platforms in cost-saving and operational efficiency.
(06:21) Essential tools for increasing eCommerce platform benefits.
(09:16) How CRM and commerce integration benefits account managers and customer service reps.
(11:32) Innovative approaches to integrating and automating order processes.
(13:34) MVP approach for implementing eCommerce projects without initial online selling.
(17:13) Reducing human error and enhancing operational processes with workflows.
(22:44) Utilizing eCommerce platforms for efficient quotation and proposal processes.
(24:25) Exploring upstream benefits of B2B eCommerce platforms for various departments.
(26:23) The impact of data consolidation on operational efficiency and decision-making.
(32:56) The critical role of user experience in B2B eCommerce success.
(40:08) Benefits of workflow engines in managing complex B2B processes.

Resources Mentioned:

Andy Wagner - https://www.linkedin.com/in/andy-wagner/
AAXIS - https://aaxis.io/




Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 5 1 <![CDATA[Unpacking B2B eCommerce Buzzwords and Trends with Mark Brohan of Digital Commerce 360]]> In today’s episode, we’re joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark shares his insights into the evolution of B2B eCommerce, emphasizing the importance of digital transformation and the role of omnichannel strategies in meeting buyer expectations.

Key Takeaways:

(02:38) The role of journalistic researchers in tracking eCommerce trends.

(03:15) Evolving trends in B2B eCommerce with digital transformation.

(05:20) The lengthy and detailed buyer's research process in B2B transactions.

(07:19) The concept of unified commerce as a holistic approach to customer engagement.

(10:24) The fundamental eCommerce mission across different organization sizes.

(11:58) The importance of appropriate technology and strategy for B2B sellers.

(15:51) The current state and future potential of AI in eCommerce.

(22:37) Challenges faced by businesses in adopting composable eCommerce technologies.

(25:31) The urgency of having ready data and platforms for effective eCommerce engagement.

(29:49) The diversity of needs in B2B eCommerce, ruling out a one-size-fits-all solution.

(32:00) Advice for eCommerce growth: listen to customers and serve your niche effectively.

Resources Mentioned:

Mark Brohan - https://www.linkedin.com/in/mark-brohan-86b53a93/
Digital Commerce 360 - https://www.digitalcommerce360.com/





Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> Wed, 06 Mar 2024 15:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 33:38 In today’s episode, we’re joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark shares his insights into the evolution of B2B eCommerce, emphasizing the importance of digital transformation and the role of omnichannel strategies in meeting buyer expectations.

Key Takeaways:

(02:38) The role of journalistic researchers in tracking eCommerce trends.

(03:15) Evolving trends in B2B eCommerce with digital transformation.

(05:20) The lengthy and detailed buyer's research process in B2B transactions.

(07:19) The concept of unified commerce as a holistic approach to customer engagement.

(10:24) The fundamental eCommerce mission across different organization sizes.

(11:58) The importance of appropriate technology and strategy for B2B sellers.

(15:51) The current state and future potential of AI in eCommerce.

(22:37) Challenges faced by businesses in adopting composable eCommerce technologies.

(25:31) The urgency of having ready data and platforms for effective eCommerce engagement.

(29:49) The diversity of needs in B2B eCommerce, ruling out a one-size-fits-all solution.

(32:00) Advice for eCommerce growth: listen to customers and serve your niche effectively.

Resources Mentioned:

Mark Brohan - https://www.linkedin.com/in/mark-brohan-86b53a93/
Digital Commerce 360 - https://www.digitalcommerce360.com/





Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> In today’s episode, we’re joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark shares his insights into the evolution of B2B eCommerce, emphasizing the importance of digital transformation and the role of omnichannel strategies in meeting buyer expectations.

Key Takeaways:

(02:38) The role of journalistic researchers in tracking eCommerce trends.

(03:15) Evolving trends in B2B eCommerce with digital transformation.

(05:20) The lengthy and detailed buyer's research process in B2B transactions.

(07:19) The concept of unified commerce as a holistic approach to customer engagement.

(10:24) The fundamental eCommerce mission across different organization sizes.

(11:58) The importance of appropriate technology and strategy for B2B sellers.

(15:51) The current state and future potential of AI in eCommerce.

(22:37) Challenges faced by businesses in adopting composable eCommerce technologies.

(25:31) The urgency of having ready data and platforms for effective eCommerce engagement.

(29:49) The diversity of needs in B2B eCommerce, ruling out a one-size-fits-all solution.

(32:00) Advice for eCommerce growth: listen to customers and serve your niche effectively.

Resources Mentioned:

Mark Brohan - https://www.linkedin.com/in/mark-brohan-86b53a93/
Digital Commerce 360 - https://www.digitalcommerce360.com/





Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



#eCommerce #B2BeCommerce #DigitalCommerce



]]> false full 4 1 <![CDATA[Wastequip: Leveraging eCommerce for Supply Chain Optimization]]> On today’s episode, we’re joined by Kevin Creese, Director of eCommerce at Wastequip, the leading North American manufacturer of waste handling equipment.

He’s here to talk about his experiences building solutions to better manage data for internal use via analytics.

Topics covered include:

- Kevin’s background at Wastequip and what the company does.
- His decision to implement Wastequip as a digital commerce channel.
- Benefits and challenges of digitization.
- The potential for generative AI to save time.
- How to optimize the supply chain.
- Advice for manufacturers looking to start a digital sales channel.
- How to overcome resistance internally.
- The importance of communication and good leadership.
- The next steps for Wastequip’s digital journey.

Resources Mentioned:

Kevin Creese -
https://www.linkedin.com/in/kevincreese/
Wastequip -
https://www.linkedin.com/company/wastequip/

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> Thu, 05 Oct 2023 09:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 28:29 On today’s episode, we’re joined by Kevin Creese, Director of eCommerce at Wastequip, the leading North American manufacturer of waste handling equipment.

He’s here to talk about his experiences building solutions to better manage data for internal use via analytics.

Topics covered include:

- Kevin’s background at Wastequip and what the company does.
- His decision to implement Wastequip as a digital commerce channel.
- Benefits and challenges of digitization.
- The potential for generative AI to save time.
- How to optimize the supply chain.
- Advice for manufacturers looking to start a digital sales channel.
- How to overcome resistance internally.
- The importance of communication and good leadership.
- The next steps for Wastequip’s digital journey.

Resources Mentioned:

Kevin Creese -
https://www.linkedin.com/in/kevincreese/
Wastequip -
https://www.linkedin.com/company/wastequip/

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> On today’s episode, we’re joined by Kevin Creese, Director of eCommerce at Wastequip, the leading North American manufacturer of waste handling equipment.

He’s here to talk about his experiences building solutions to better manage data for internal use via analytics.

Topics covered include:

- Kevin’s background at Wastequip and what the company does.
- His decision to implement Wastequip as a digital commerce channel.
- Benefits and challenges of digitization.
- The potential for generative AI to save time.
- How to optimize the supply chain.
- Advice for manufacturers looking to start a digital sales channel.
- How to overcome resistance internally.
- The importance of communication and good leadership.
- The next steps for Wastequip’s digital journey.

Resources Mentioned:

Kevin Creese -
https://www.linkedin.com/in/kevincreese/
Wastequip -
https://www.linkedin.com/company/wastequip/

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


#eCommerce #B2BeCommerce #DigitalCommerce

]]> false full 3 1 <![CDATA[The Power of B2B Digital Commerce with Steven Javor at Schneider Electric]]> On today’s episode, we’re joined by Steven Javor, Global Director for eCommerce for North America at Schneider Electric. Steven has decades of experience across multiple regions of the world and has helped develop B2B and B2C digital strategies for a number of extremely high-profile brands.

He’s here to talk about B2B digital commerce, and why you should be implementing it if you haven't yet. We discuss:

- The vast number of opportunities that arise from enabling a digital channel across the customer purchasing journey.
- Key components to enabling digital commerce success.
- The important role data plays in digital commerce, and how to use that data effectively to beat your competition.
- Transformational benefits of implementing a digital channel.
- The exciting future of B2B eCommerce.


Resources mentioned:

Steven Javor - https://www.linkedin.com/in/stevenjavor/?originalSubdomain=ca
Schneider Electric - https://www.linkedin.com/company/schneider-electric/
ChatGPT - https://chat.openai.com/auth/login?next=%2Fchat



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #digitalcommerce



]]> Thu, 03 Aug 2023 04:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 27:36 On today’s episode, we’re joined by Steven Javor, Global Director for eCommerce for North America at Schneider Electric. Steven has decades of experience across multiple regions of the world and has helped develop B2B and B2C digital strategies for a number of extremely high-profile brands.

He’s here to talk about B2B digital commerce, and why you should be implementing it if you haven't yet. We discuss:

- The vast number of opportunities that arise from enabling a digital channel across the customer purchasing journey.
- Key components to enabling digital commerce success.
- The important role data plays in digital commerce, and how to use that data effectively to beat your competition.
- Transformational benefits of implementing a digital channel.
- The exciting future of B2B eCommerce.


Resources mentioned:

Steven Javor - https://www.linkedin.com/in/stevenjavor/?originalSubdomain=ca
Schneider Electric - https://www.linkedin.com/company/schneider-electric/
ChatGPT - https://chat.openai.com/auth/login?next=%2Fchat



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #digitalcommerce



]]> On today’s episode, we’re joined by Steven Javor, Global Director for eCommerce for North America at Schneider Electric. Steven has decades of experience across multiple regions of the world and has helped develop B2B and B2C digital strategies for a number of extremely high-profile brands.

He’s here to talk about B2B digital commerce, and why you should be implementing it if you haven't yet. We discuss:

- The vast number of opportunities that arise from enabling a digital channel across the customer purchasing journey.
- Key components to enabling digital commerce success.
- The important role data plays in digital commerce, and how to use that data effectively to beat your competition.
- Transformational benefits of implementing a digital channel.
- The exciting future of B2B eCommerce.


Resources mentioned:

Steven Javor - https://www.linkedin.com/in/stevenjavor/?originalSubdomain=ca
Schneider Electric - https://www.linkedin.com/company/schneider-electric/
ChatGPT - https://chat.openai.com/auth/login?next=%2Fchat



Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.




#eCommerce #B2BeCommerce #digitalcommerce



]]> false full 2 1 <![CDATA[Digital Commerce in the Aviation Industry with Jeffrey Jerge at PartsBase Inc.]]> On today’s episode, we’re joined by Jeffrey Jerge. Jeff is the VP of Strategy and Partnerships at PartsBase Inc., the most active online community of aviation buyers and sellers. He’s here to talk about digital transformation in the aviation industry, selling to airlines and how to navigate this industry as it makes a radical shift in terms of digitization.

We talk about:

- Jeff’s background and journey to a digital transformation advocacy role.
- The impact of digitization on the function and maintenance of airplanes
- The importance of “airplane health management” and how it’s evolving with technology.
- How PartsBase Inc. is embracing digital commerce.
- Tackling supply chain issues in the aviation industry.
- The challenges of digitally transforming a traditionally offline industry.
- How to approach late adopters of technology.
- Advice for people struggling to drive digital transformation in their own companies.
- The future of PartsBase Inc.



Jeffrey Jerge - https://www.linkedin.com/in/jeffrey-jerge-abb5706/
PartsBase Inc. - https://www.linkedin.com/company/partsbase-com/



]]> Thu, 20 Jul 2023 04:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 34:50 On today’s episode, we’re joined by Jeffrey Jerge. Jeff is the VP of Strategy and Partnerships at PartsBase Inc., the most active online community of aviation buyers and sellers. He’s here to talk about digital transformation in the aviation industry, selling to airlines and how to navigate this industry as it makes a radical shift in terms of digitization.

We talk about:

- Jeff’s background and journey to a digital transformation advocacy role.
- The impact of digitization on the function and maintenance of airplanes
- The importance of “airplane health management” and how it’s evolving with technology.
- How PartsBase Inc. is embracing digital commerce.
- Tackling supply chain issues in the aviation industry.
- The challenges of digitally transforming a traditionally offline industry.
- How to approach late adopters of technology.
- Advice for people struggling to drive digital transformation in their own companies.
- The future of PartsBase Inc.



Jeffrey Jerge - https://www.linkedin.com/in/jeffrey-jerge-abb5706/
PartsBase Inc. - https://www.linkedin.com/company/partsbase-com/



]]> On today’s episode, we’re joined by Jeffrey Jerge. Jeff is the VP of Strategy and Partnerships at PartsBase Inc., the most active online community of aviation buyers and sellers. He’s here to talk about digital transformation in the aviation industry, selling to airlines and how to navigate this industry as it makes a radical shift in terms of digitization.

We talk about:

- Jeff’s background and journey to a digital transformation advocacy role.
- The impact of digitization on the function and maintenance of airplanes
- The importance of “airplane health management” and how it’s evolving with technology.
- How PartsBase Inc. is embracing digital commerce.
- Tackling supply chain issues in the aviation industry.
- The challenges of digitally transforming a traditionally offline industry.
- How to approach late adopters of technology.
- Advice for people struggling to drive digital transformation in their own companies.
- The future of PartsBase Inc.



Jeffrey Jerge - https://www.linkedin.com/in/jeffrey-jerge-abb5706/
PartsBase Inc. - https://www.linkedin.com/company/partsbase-com/



]]> false full 1 1 <![CDATA[A Decade in B2B eCommerce: Lessons Learned and What's Ahead]]> This year marks Oro's 10th anniversary. Tune in to hear the founding team discussing the key milestones in the history of Oro, B2B eCommerce evolution, and what lies ahead for our industry.

]]> Fri, 02 Dec 2022 07:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 1:03:10 This year marks Oro's 10th anniversary. Tune in to hear the founding team discussing the key milestones in the history of Oro, B2B eCommerce evolution, and what lies ahead for our industry.

]]> This year marks Oro's 10th anniversary. Tune in to hear the founding team discussing the key milestones in the history of Oro, B2B eCommerce evolution, and what lies ahead for our industry.

]]> false full <![CDATA[B2B Marketplaces: Is This Model For You and How to Achieve Success]]> Marketplaces are one of the fastest-growing channels in B2B eCommerce. Tune in to find out if the B2B marketplace model is right for your business, the benefits it can offer, and the key considerations for launching a B2B marketplace.

Podcast Guests:

Yoav Kutner, Co-Founder and CEO at Oro Inc.

Rodrigo Garcia, VP, Chief Technology and Transformation Officer at PartsBase Inc.

]]> Mon, 24 Oct 2022 12:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 55:49 Marketplaces are one of the fastest-growing channels in B2B eCommerce. Tune in to find out if the B2B marketplace model is right for your business, the benefits it can offer, and the key considerations for launching a B2B marketplace.

Podcast Guests:

Yoav Kutner, Co-Founder and CEO at Oro Inc.

Rodrigo Garcia, VP, Chief Technology and Transformation Officer at PartsBase Inc.

]]> Marketplaces are one of the fastest-growing channels in B2B eCommerce. Tune in to find out if the B2B marketplace model is right for your business, the benefits it can offer, and the key considerations for launching a B2B marketplace.

Podcast Guests:

Yoav Kutner, Co-Founder and CEO at Oro Inc.

Rodrigo Garcia, VP, Chief Technology and Transformation Officer at PartsBase Inc.

]]> false full <![CDATA[Marketing Strategies in B2B Commerce: What Works & What Doesn’t in the 2020s]]> How do you stand out from your competitors online? That's where digital marketing comes in. In the upcoming episode, we'll discuss modern strategies and tips for marketers looking to boost their B2B eCommerce channel.

Podcast Guests:
Kurt Hoffman, Director of Strategic Accounts, Americaneagle.com
Joshua Williams, Director of Digital and Ecommerce Marketing, Petra Industries

]]> Wed, 28 Sep 2022 06:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 32:26 How do you stand out from your competitors online? That's where digital marketing comes in. In the upcoming episode, we'll discuss modern strategies and tips for marketers looking to boost their B2B eCommerce channel.

Podcast Guests:
Kurt Hoffman, Director of Strategic Accounts, Americaneagle.com
Joshua Williams, Director of Digital and Ecommerce Marketing, Petra Industries

]]> How do you stand out from your competitors online? That's where digital marketing comes in. In the upcoming episode, we'll discuss modern strategies and tips for marketers looking to boost their B2B eCommerce channel.

Podcast Guests:
Kurt Hoffman, Director of Strategic Accounts, Americaneagle.com
Joshua Williams, Director of Digital and Ecommerce Marketing, Petra Industries

]]> false full 5 <![CDATA[B2B eCommerce Adoption: Connecting with Your Internal and External Stakeholders]]> Your website is about to go live, but will customers use it? In the upcoming episode, we unpack the ingredients for successful eCommerce adoption. Join us for a discussion with Andy Wagner, Executive Director at AAXIS Digital with 20+ years of experience in eCommerce delivery, and Jason Vagnozzi, Braskem’s Global Director of Additive Manufacturing responsible for launching new products.

]]> Fri, 01 Jul 2022 08:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 36:34 Your website is about to go live, but will customers use it? In the upcoming episode, we unpack the ingredients for successful eCommerce adoption. Join us for a discussion with Andy Wagner, Executive Director at AAXIS Digital with 20+ years of experience in eCommerce delivery, and Jason Vagnozzi, Braskem’s Global Director of Additive Manufacturing responsible for launching new products.

]]> Your website is about to go live, but will customers use it? In the upcoming episode, we unpack the ingredients for successful eCommerce adoption. Join us for a discussion with Andy Wagner, Executive Director at AAXIS Digital with 20+ years of experience in eCommerce delivery, and Jason Vagnozzi, Braskem’s Global Director of Additive Manufacturing responsible for launching new products.

]]> false full 4 1 <![CDATA[B2B Commerce Uncut Ep.3: Security & Compliance in B2B eCommerce]]> This podcast will cover the security and compliance issues that are important to you. Tune in for a lively discussion covering:

  • The most acute security threats currently facing B2B eCommerce companies
  • A wide variety of compliance issues and how to determine which ones impact your business
  • Responsibility for security & compliance throughout the company
  • Horror stories and success stories and what you can learn from each
]]> Thu, 26 May 2022 18:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 44:54 This podcast will cover the security and compliance issues that are important to you. Tune in for a lively discussion covering:

  • The most acute security threats currently facing B2B eCommerce companies
  • A wide variety of compliance issues and how to determine which ones impact your business
  • Responsibility for security & compliance throughout the company
  • Horror stories and success stories and what you can learn from each
]]> This podcast will cover the security and compliance issues that are important to you. Tune in for a lively discussion covering:

  • The most acute security threats currently facing B2B eCommerce companies
  • A wide variety of compliance issues and how to determine which ones impact your business
  • Responsibility for security & compliance throughout the company
  • Horror stories and success stories and what you can learn from each
]]> false full 3 1 <![CDATA[Data Syndication and Standardization in B2B: How Not To Waste Time Chasing Red Herrings]]> Consistent, high-quality data improves website performance, boosts sales effectiveness, and brings your whole organization up to speed. In this podcast featuring Joe Albrecht, CEO of Xngage, and Ali Hanyaloglu, Sr. Product Director of Akeneo, we discuss the importance of data standardization for successful B2B commerce business digitization.

]]> Tue, 12 Apr 2022 15:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 56:41 Consistent, high-quality data improves website performance, boosts sales effectiveness, and brings your whole organization up to speed. In this podcast featuring Joe Albrecht, CEO of Xngage, and Ali Hanyaloglu, Sr. Product Director of Akeneo, we discuss the importance of data standardization for successful B2B commerce business digitization.

]]> Consistent, high-quality data improves website performance, boosts sales effectiveness, and brings your whole organization up to speed. In this podcast featuring Joe Albrecht, CEO of Xngage, and Ali Hanyaloglu, Sr. Product Director of Akeneo, we discuss the importance of data standardization for successful B2B commerce business digitization.

]]> false full 2 1 <![CDATA[Distinguishing Signal from Noise: The 2022 B2B eCommerce Trends That Matter]]> B2B Commerce Uncut is a live, unscripted, and unedited podcast about everything B2B eCommerce. If you're tired of sugarcoated stories and want answers to your questions, you've come to the right place. We connect thought leaders, industry experts, and practitioners with boots on the ground.

Our expert panel featuring Yoav Kutner, Oro Inc. CEO, guest speaker Joe Cicman, Forrester Senior Digital Commerce Analyst, and Motti Danino as a moderator dissect the biggest 2022 trends, buzzwords, and technologies in B2B eCommerce.

Learn more about the podcast here: https://bit.ly/3t0vlX2

]]> Tue, 01 Mar 2022 14:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 56:19 B2B Commerce Uncut is a live, unscripted, and unedited podcast about everything B2B eCommerce. If you're tired of sugarcoated stories and want answers to your questions, you've come to the right place. We connect thought leaders, industry experts, and practitioners with boots on the ground.

Our expert panel featuring Yoav Kutner, Oro Inc. CEO, guest speaker Joe Cicman, Forrester Senior Digital Commerce Analyst, and Motti Danino as a moderator dissect the biggest 2022 trends, buzzwords, and technologies in B2B eCommerce.

Learn more about the podcast here: https://bit.ly/3t0vlX2

]]> B2B Commerce Uncut is a live, unscripted, and unedited podcast about everything B2B eCommerce. If you're tired of sugarcoated stories and want answers to your questions, you've come to the right place. We connect thought leaders, industry experts, and practitioners with boots on the ground.

Our expert panel featuring Yoav Kutner, Oro Inc. CEO, guest speaker Joe Cicman, Forrester Senior Digital Commerce Analyst, and Motti Danino as a moderator dissect the biggest 2022 trends, buzzwords, and technologies in B2B eCommerce.

Learn more about the podcast here: https://bit.ly/3t0vlX2

]]> false full 1 1 <![CDATA[Developing Successful B2B eCommerce Strategies with Brian Beck]]> Author and consultant Brian Beck, shares the common challenges of digital transformation, what B2B can learn from B2C, and how to incorporate Amazon as part of your eCommerce business strategy. Get ready to take notes in today’s information packed episode! 

]]> Tue, 21 May 2019 23:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 29:58 Author and consultant Brian Beck, shares the common challenges of digital transformation, what B2B can learn from B2C, and how to incorporate Amazon as part of your eCommerce business strategy. Get ready to take notes in today’s information packed episode! 

]]> Author and consultant Brian Beck, shares the common challenges of digital transformation, what B2B can learn from B2C, and how to incorporate Amazon as part of your eCommerce business strategy. Get ready to take notes in today’s information packed episode! 

]]> false full 7 1 <![CDATA[B2B eCommerce Insights with IDC Analyst Jordan Jewell]]> Following our latest IDC whitepaper release, this episode features Jordan Jewell, the IDC Analyst behind the report. Listen to his tips for successful digital transformation, essential features for look for in an eCommerce platform, and the benefits of implementing an eCommerce platform.

]]> Tue, 23 Apr 2019 00:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 32:47 Following our latest IDC whitepaper release, this episode features Jordan Jewell, the IDC Analyst behind the report. Listen to his tips for successful digital transformation, essential features for look for in an eCommerce platform, and the benefits of implementing an eCommerce platform.

]]> Following our latest IDC whitepaper release, this episode features Jordan Jewell, the IDC Analyst behind the report. Listen to his tips for successful digital transformation, essential features for look for in an eCommerce platform, and the benefits of implementing an eCommerce platform.

]]> false full 7 1 <![CDATA[The Fathers of Modern eCommerce]]> Here's your chance to get to know the founders who globally impacted the eCommerce industry with their passion for innovative products. Listen in on this special live episode featuring Roy Rubin and Yoav Kutner as they share their insights on the shift in B2B sales and trends for 2019.

]]> Mon, 11 Mar 2019 04:00:00 -0400 https://oroinc.com/ecommerce-podcast/ 53:16 Here's your chance to get to know the founders who globally impacted the eCommerce industry with their passion for innovative products. Listen in on this special live episode featuring Roy Rubin and Yoav Kutner as they share their insights on the shift in B2B sales and trends for 2019.

]]> Here's your chance to get to know the founders who globally impacted the eCommerce industry with their passion for innovative products. Listen in on this special live episode featuring Roy Rubin and Yoav Kutner as they share their insights on the shift in B2B sales and trends for 2019.

]]> false full 4 1 <![CDATA[The Secret to a Successful Digital Implementation with April Braun]]> Are you wanting to initiate a B2B eCommerce solution for your business but don’t know where to start? Listen to this exclusive interview with Werner Electric for their step-by-step strategy to digital transformation. 

]]> Tue, 26 Feb 2019 05:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 32:36 Are you wanting to initiate a B2B eCommerce solution for your business but don’t know where to start? Listen to this exclusive interview with Werner Electric for their step-by-step strategy to digital transformation. 

]]> Are you wanting to initiate a B2B eCommerce solution for your business but don’t know where to start? Listen to this exclusive interview with Werner Electric for their step-by-step strategy to digital transformation. 

]]> false full 6 1 <![CDATA[Creating a Digital Experience in B2B Payments with Michael Noble]]> The buyer profile is changing as more customers are expecting an online experience. Michael revolutionized the B2B credit space by automating the payment process for a fully self-service model. Find out how his company is displacing traditional payment methods in B2B transactions on today's episode. 

]]> Tue, 26 Feb 2019 05:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 36:22 The buyer profile is changing as more customers are expecting an online experience. Michael revolutionized the B2B credit space by automating the payment process for a fully self-service model. Find out how his company is displacing traditional payment methods in B2B transactions on today's episode. 

]]> The buyer profile is changing as more customers are expecting an online experience. Michael revolutionized the B2B credit space by automating the payment process for a fully self-service model. Find out how his company is displacing traditional payment methods in B2B transactions on today's episode. 

]]> false full 5 1 <![CDATA[Change Management in B2B eCommerce with Justin King]]> The very thing that has made traditional companies successful in the past, is the very thing that's holding them back now. Companies that are now making the push for digital transformation are realizing that the hardest step is internal adoption. How do you coach your team to be advocates for change? Find out in today's episode!

]]> Fri, 01 Feb 2019 02:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 34:33 The very thing that has made traditional companies successful in the past, is the very thing that's holding them back now. Companies that are now making the push for digital transformation are realizing that the hardest step is internal adoption. How do you coach your team to be advocates for change? Find out in today's episode!

]]> The very thing that has made traditional companies successful in the past, is the very thing that's holding them back now. Companies that are now making the push for digital transformation are realizing that the hardest step is internal adoption. How do you coach your team to be advocates for change? Find out in today's episode!

]]> false full 3 1 <![CDATA[Disrupting a B2B Commerce Market with Sean McDonnell]]> In a traditional and tight niche industry, people were skeptical when Sean began to push the idea of digital eCommerce. He dedicated his time and savings to building TruPar.com and in 6 years he's gained over 45,000 customers. Explore the company that disrupted its industry by jumping into the digital era in today's episode. 

]]> Thu, 31 Jan 2019 17:00:00 -0500 https://oroinc.com/ecommerce-podcast/ 30:03 In a traditional and tight niche industry, people were skeptical when Sean began to push the idea of digital eCommerce. He dedicated his time and savings to building TruPar.com and in 6 years he's gained over 45,000 customers. Explore the company that disrupted its industry by jumping into the digital era in today's episode. 

]]> In a traditional and tight niche industry, people were skeptical when Sean began to push the idea of digital eCommerce. He dedicated his time and savings to building TruPar.com and in 6 years he's gained over 45,000 customers. Explore the company that disrupted its industry by jumping into the digital era in today's episode. 

]]> false full 1 1