You know - a lot of general questions, or stories about your journey and it got off on tangents, or maybe there were a lot of random questions? 

And it left you wondering - how are people truly going to know how I can help them and what I do best? 

It’s so deflating. 

Discover the steps and strategies that will help you take control back over the interview to set you up for success and attract more leads and clients.

You will learn how to use quizzes to capture leads and create a fun and engaging customer experience!

Today I chat with Be Bold Branding Podcast hosts and Brandface owners Tonya Eberhart and Michae Carr who are international selling authors, hosts of the Be Bold Branding Podcast and the creators of the most comprehensive personal brand-building system in the world: BrandFace®.

They deep dive into what branding truly is, how to create a successful brand that will help you stand out so you can charge more while spending less on marketing.  Let’s take a listen.

Maybe you feel you don’t have the time to pitch or don’t know the best way to do it and get results fast.  This is where Ron Story Jr (of PitchDB) comes in…

Ron Story Jr. has been a full-time entrepreneur for over 20 years with a key role in the creation and development of over 30 companies. His latest, PitchDB, helps people compile lists and effectively pitch themselves to appear on podcasts, in the media and at conferences.

Ron shares the story of PitchDB and his best hacks for creating lists, pitching (and hearing YES!), and getting more visibility and opportunities.

So I brought on media expert with over 30 years of broadcast experience Rich Bontrager to the show. 

He shares 5 keys to rock the stage, how to make the most of your digital real estate, coaching tips to have a better camera presence, and how to be the best host - Yup I took a TON of notes and learned so much on this one - And I even sing in it lol.

Listen to learn about what makes a joint venture partnership a great one, the three wins joint ventures should have, and how to suggest – and actually start – a joint venture collaboration and grow your business with it.

He stops by the show to talk about effective outsourcing for entrepreneurs, from why it’s key and when to know it’s a good time to start hiring to his interview approach and the three types of outside helpers you may need.

Listen in to learn about what SEO is all about (and why you can’t ignore it), common mistakes to avoid and what to consider and do to embrace content optimization, make SEO work for you and tap into sources of free traffic for more listens, views, website visits, and overall visibility for your podcast and business.

Listen in to learn more about Brian Bump and how to tap into the app as a podcaster, what to consider and do as a content creator, and how the app can help you get more eyeballs, views and listens.

Do you naturally think of stagnant, dry salesy emails?  

I chat with cold email and pitch expert Laura Lopuch who will change your mind. 

Whether you are pitching to gain guests for your podcast, pitching to be a guest or even collaborating or connecting, you’ll want the skills and tactics that Laura shares on this episode.

I’ve interviewed a ton of amazing experts on the Leverage Your Podcast Show and today I want to share some top tips that will help you with your podcast promotion. I even share a few tools that will make it easier! 

Let’s cut to the chase and share my fave podcast promotion tips!

I cover the 411 on podcast art so you know the best practices, what to avoid and what to consider when creating or rebranding your podcast art work.

I am sharing today a strategy I use for myself and clients when planning out content so that podcast topics, blogs and videos are more likely to get ‘found’, clicked, read, listened to, and consumed. 

HOW? Being intentional with your podcast topics and doing some back end research…

• Discover HOW to be more intentional with your podcast (or content) topics.
• I’ll share HOW to find out WHAT your audience is searching for so you can deliver podcasts they are waiting for.
• I’ll share how to see what is resonating and performing well for your competitors, so that you too can rank for those topics.

Why throw spaghetti on a wall and create solo podcast episodes on topics that no one wants to hear. You THINK they want to - but what if they don’t. What a waste of time!

Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that. 

I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you. 

So whether you are wondering…

• Should I get into podcast guesting?
• How can I be a better guest? 
• How can I leverage these interviews to the fullest?
• How can I get booked on more shows?
• Or how to convert more leads and sales? 

I know you’ll glean at least one tip that you can implement today.

As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your content should be like Turkey dinner on Thanksgiving.

What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to create curiosity, and how to close more sales.

I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!

There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.

What if you were able to create Facebook Ads that were uniquely targeted to grow your audience and get more leads in the process?

I’m chatting with Jason Hunt of Merged Media and host of Merged Marketing Podcast so he can share the exact strategy he uses to drive new listeners to his podcast and clients.

Co-Founder and Chief Marketing Officer Jason Hunt and the Merged Media team help their clients by acting as the outsourced CMO for all of their digital marketing efforts. Listen to learn about Jason’s process for promoting and growing his show through Facebook ads, and how you can do the same to get more new listeners for your podcast.

Guest Links

• https://repurpose.io
• http://hanimourra.com
• https://youtube.com/repurposeio
• https://www.facebook.com/repurpose.io.page
• https://twitter.com/repurposeio
• https://instagram.com/repurposeio

How does podcasting for business help you generate leads and clients?

Yann has been podcasting since 2014 and he’s produced over 400 episodes for his own business and for his clients. Podcasting for business, both hosting and guesting, have allowed Yann access to a number of opportunities including being able to speak at conferences, creating a podcasting community that just reached over 4900 members, and generated new clients for his business.

In a nutshell, podcasting for business specifically has helped Yann to grow his network, foster a community, generate new leads, and land new clients.

How do you create more leads through podcast?

You need to look at how your business currently generates leads and how it turns those leads into prospects and customers. 

The first step with a podcast is to offer the listener a simple next step for them to take. This can be as simple as a checklist, or asking them to join your online community. Keep in mind the lack of visual dimension in a podcast, because if your next step fills the gap and is the natural next step they can take with you.

You need to make sure your next step is as connected as possible to the topic that was discussed and it needs to be simple. Keep the link simple and easy to remember because people are often busy when listening to podcasts.

When you are sending traffic from a podcast, it’s warm traffic whereas people who haven’t heard from you yet are cold traffic. Both are at different levels of commitment. As your thinking about the page that houses the resource you’re pointing people to on your podcast, think about the temperature of the traffic you are sending.

If you have a Facebook group, you can generate leads directly from there. When people are signing up for the group you can ask them a set of initial questions that you can use to get targeted information from them. You can find out what topics they are interested in learning more about, where they were referred to, and what their email address is to follow up with them.

Outside of a Facebook, you can create a specific page for listeners to get answer to their questions, delivers resources, and gives them an opportunity to work with you in a deeper way. Page builders and email sequences can help you construct a funnel that generates leads and warms them up at the same time.

If you can convert people with a call, your next step should be to schedule that call. It’s important to make sure you hit the small yes (cold traffic), middle size yes (warm traffic), and the big yes (hot traffic).

When you’re podcasting for business, think about the products and services you have to sell, what topics they address, and the pain points that people have around those topics. From there you can create a free downloadable resource that solves that pain, connect it to an email sequence, and then mention it on the podcast.

What podcasts are you listening to right now?

Yann is listening to the Sales Logic podcast to get some more insights into business in general.

When it comes to lead generation and podcasting, is there a tool you couldn’t live without?

Right now, the one that stands out most is Yann’s email marketing software since it solves so many problems for him and allows him to go from one-to-many communication to one-to-one. 

If you could podcast about something non-business related, what would it be?

Yann would probably podcast about something related to the culture and history of Japan. His very first podcast was actually on Jazz.

Links

Podcast Growth Mastermind 

https://hyax.co

/https://hypage.com/

https://www.bonjoro.com/

www.yannilunga.com/leads

FB Group Podcast Growth Mastermind

I chat with Jim Palmer, the Dream Biz Coach, who pushed me to JUST SAY YES - and I’m so glad he did. He’s amazing at helping entrepreneurs get over their fear and take action. Here’s an overview of our conversation.

• You were in the cut-throat, dog-eat-dog world of commercial real estate brokerage, you became the worst version of yourself and hated it. Can you share what that was like.
• How did this shift change the game for you?
• How do you adopt selfless service mindset?
• You talk about team oriented culture – what does that mean and how can we weave that into our business?
• What changes did you put into place that other entrepreneurs can implement.

Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond.

A best-selling author, media contributor, and strong supporter of the Conscious Capitalism movement,

Jonathan is here today to share his journey, mission, and selfless service approach to business and his book You Don’t Have to be Ruthless to Win. But his book isn’t really about him—it’s about you. Jonathan will share how you can activate selflessness in your life and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

Jonathan’s email: jk@keyserco.com

Maia’s email: marneson@keyserco.com

Website: https://keyserco.com/

www.Ruthlessbook.com

Jonathan LinkedIn: https://www.linkedin.com/in/jonathankeyser/
Keyser Relentless Client Champion on Facebook: https://www.facebook.com/KeyserRelentlessClientChampion/
Keyser Co on Twitter: https://twitter.com/KeyserCo

I have a return guest today. Initially we spoke about optimizing a users website experience to increase conversions – it was so great I had to have him back! Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Today I want to take this to the next level and talk about strategies on HOW to convert traffic.

• We all know about the ‘dreaded’ pop up to convert website traffic. How effective IS the pop up still?
• Where should we put ups and what are best practices?
• There of course other ways to convert website traffic. Can you share some?
• How can chat bots help with conversions?
• Some say 1 or 2 offers, some say the more the better (sidebar widgets, graphics in blogs, menu items) is there any rule of thumb?
• Can you share some common mistakes?

Jon MacDonald is the founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest-growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)

• thegood.com
• thegood.com/sign-up
• https://jonmacdonald.com
• Email: jon@thegood.com
• Twitter: @thegood
• Linkedin: /in/jonnymac/

• Do you think that entrepreneurs sometimes create groups with the wrong intentions or also wrong outlook?
• Can you share why posting content and hoping it converts is NOT the right way?
• Is there a right way and wrong way of ‘onboarding’/treating a new member?
• How do we keep people engaged?
• What are some mistakes that we should avoid?

Kelly McCausey

Kelly began her business ventures in 2002 as a broke single mom making graphics and creating websites for home-based business owners. Kelly eventually started working smarter instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Now, she has a six-figure online business running a membership program and hosting live retreats (on the beach!) for female entrepreneurs to help them build up their communities and businesses.

https://createmorecommunity.com/ *get affiliate link from Kelly

https://lovepeoplemakemoney.com/

Key Questions Asked

• Targeting can feel very elusive and a crap shoot when it comes to social advertising – what are we missing and why do we struggle with this?
• What are the options when it comes to targeting to get in front of the right people? Traci shares 3 big buckets.
• Can you share how to best warm up a cold audience?
• Why are luke warm leads the key to success?

Traci Reuter is the founder/CEO of Divine Social. She’s passionate about supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business’s mission, vision, and message, and mapping out the right strategy to get their brand in front of the right people at the right time. With 25 years of experience in sales and marketing, Traci knows her stuff when it comes to high-level marketing strategy. Combined with her tactical knowledge of social advertising, Traci can write the recipe for any brand’s success, and she would love to share some of her greatest secrets behind mapping out your own powerful social advertising strategy.

traci@divinesocial.com

Website: divinesocial.com

LinkedIn: in/tracireuter

Facebook: /TraciReuterSocial

Instagram: @tracireuter

Mini Class - https://divinesocial.com/sbg/

So you create all this content to get more website traffic, but ARE you converting them to your e-list to get the opportunity to nurture and convert? That is a struggle that many entrepreneurs face and don’t have dialed in. This is why I’m chatting with Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.

• Some think the user experience once they land on a site is not that important – how can you convince us otherwise?
• How do you know if someone has a good or bad user experience?
• What are the main points of data you should be looking at?
• How do you get engagement data?
• What IS a subscriber conversion considered?
• What does subscriber churn mean and how to we mitigate it and have a higher retention rate?
• What are a few tips you’d share to increase conversion and the user experience today?

Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)

https://thegood.com

www.thegood.com/sign-up

https://jonmacdonald.com

Email: jon@thegood.com

Twitter: @thegood

Linkedin: /in/jonnymac/

Resources

https://optimize.google.com/optimize/home/

https://www.hotjar.com/

For any entrepreneur that wants rapid growth, building and growing a team is key – but man – why does it have to be so hard?! This is why I had to have Mads Singers on my podcast to share effective management practices – the super power you need to scale and grow your business.

• You say that only 2% of use effective management principles for exponential growth – why do we all suck at this?
• What does Effective Management Practices or Principles even mean?
• What are 3 things we are doing wrong and how can we fix it?
• We all think that team meetings are painful – what can we do differently to MAKE them productive and more enjoyable?
• Are there any rules of thumb for using communication and project management tools and apps?

Mad’s Story:

Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola and I have worked with entrepreneurs in small companies.

My one main focus remain the same, effective people management – Organization no matter what size is build with awesome people. If you don’t know how to get the most out of your staff, you are missing out big time... and this is why I’m here!

Management isn’t terribly complicated – with my Effective Management Mastery course, you can learn the most important management processes and start becoming a more effective manager and with that start growing and scaling your company.

Walking the walk!

Working in large organization like Xerox & IBM I have had a lot of coaches myself over the last 15 years and one of the things I personally look for in a coach is someone who is walking the walk, hence I’m only spending a max of 20% of my time coaching, the rest of my time goes to manage some of my other businesses:

AristoSourcing – An outsourcing company specializing in helping clients execute repeatable processes.

Client Powerhouse – A Local SEO company, providing SEO services to smaller local companies.

https://madssingers.com/management-academy/

https://madssingers.com/

• We hear so many entrepreneurs say that they get the bulk of their business through ‘word of mouth’. To me that means referrals but I know your business calls ‘Word of Mouth’ a form of marketing – what do you mean by that?
• You also talk about conversational marketing – is that related? How does it impact our business and what can we do to optimize and leverage it?
• Is ‘social selling’ the same thing?
• Your business creates Word Of Mouth Websites – what’s the difference?
• In an automated landscape how do we create more ‘conversations’ naturally?
• How is LinkedIn underutilized?

Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest.

One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.

WEBSITE - https://www.boomtime.com/

• Why do we struggle so much in getting a book DONE? What is the biggest hurdle in writing a book, to me it’s the getting what’s in your head onto paper and finding the time!
• You talk about CPoP (Customer Point of Pain). When we look at writing a book, why should this be our focus?
• Is a book outline crucial and what are some do’s and don’ts?
• Where do many entrepreneurs go wrong when writing a book?
• What is the easiest way to break down the process, as it feels so overwhelming?
• How can we outsource help?

• Many entrepreneurs struggle attracting clients that pay their worth and buy the premium products/services – what are they missing – why is this happening so frequently?
• What is holding us back from achieving more?
• Why you shouldn’t restrict your marketing budget?
• What is considered an irresistible offer and how to we figure out what that is?
• If your product is not selling, there are 2 reasons why. Johnson shares what those 2 reasons are.

Johnson Emmanuel is the founder and head of growth, Clients Attraction.

They help coaches, consultant, and professional services providers consistently attract high paying clients who pay premium fees, exponentially grow their revenue while maintaining higher profit margin using custom marketing.

Johnson has developed 6 unique multi-million dollar marketing strategies, campaigns, and systems.

He’s generated over 100 million dollars in revenue for his clients across the world and He has consulted and advised businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training’

https://clientsattraction.com/

https://johnsonemmanuel.com/premium-4/

• Your goal when creating your business was to transform the customer engagement experience, how does that effect the bottom line for your sales?
• Are demo’s simply a sales tool or does it have other uses in the life of a customer?
• What applications can we use demo’s?
• How can we make them customized?
• Who are ‘demo’s right for, to help sell their products?
• Is there a right way and wrong way to have a ‘demo’ on your site?

Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, started his career in software working as a pre-sales engineer. He loved the speed of the industry and enjoyed delivering product demonstrations of the newest, most innovative software to business buyers. Recently, he began to question why modern companies were giving demos in a way that was virtually identical to how he delivered his first demo in 1997. After he overheard his sons discussing their difficulties finding specific information in the pre-recorded videos of their online college courses, Greg decided that instructional videos and product demonstrations needed to catch up to the modern world.

And so Omedym (which, in reverse, reads "My Demo") and the DemoOnDemand technology was born.

Greg combined search and video technologies, the two most common mechanisms used by today’s software buyers, to develop DemoOnDemand. His clients now provide online demos so their buyers can type a question in the demonstration app and be brought to the correct video queued to the exact frame that answers their question. Greg believes this process is the way of the future. In a world where 85% of buyers who start filling out the ‘request a demo’ form abandon the process, Greg gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.

Omedym.com

• We’ve all heard how Customer Service is important but how are experiences out there still so bad? Why are we letting it slide?
• How do you describe WOW service and how does it impact your business?
• What is the model Pattern for Excellence? Can you share the 8 principles?
• How do we teach our staff so it’s an integral part of day to day business?
• You have Power Chat product – can you share what that is and how we can incorporate chat into our business to help foster wow service?

Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 09. As a result, Brigham answered the need and created Power Certification to effect change in our Industry’s call centers in the U.S. Canada and Australia. This program guarantees that contractor call-handling teams will book at least 85% of their calls and WOW more customers. We hold your team accountable with a combination of online training, call- monitoring, regular one-on-one phone based coaching, and in-person training--all supported by our vast library of pre-recorded calls that showcase best practices. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world class customer experience.

https://powersellingpros.com/

https://powersellingpros.com/freeresources/

• Is there anything we can do BEFORE we get on the phone to pave the way for a great call?
• What do we need to know before we even pick up the phone for a sales call or consultation?
• What is the 80/20 rule and how does that help us in sales?
• Is there an ideal length of time for a sales call?
• Should we do much research before our sales calls?

Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.

She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.

https://www.thepitchqueen.com/

www.sellwithoutsleaze.com

• It is easier to believe business success is the result of luck or mysterious forces rather than careful, consistent, and disciplined behaviors. What truly sets a company apart (like Amazon, Apple etc)?
• What are the 5 Disciplines of Exponential Growth and how can they help us get more profits from our business?
• Strategy, Business Development (Sales, Marketing, Customer Service have to work in conjunction) Execution, Mission (the meaning of the company) and People
• Learn strategies to get and keep long term sustainability
• Is leadership and management learned or inherent?
• You share that these 5 Disciplines give you the processes needed to best satisfy your 5 constituents: your company, your customers, your team, your stakeholders, and your community. How are ALL these constituents important to your growth.

• Membership programs and online courses are a fantastic revenue stream for entrepreneurs but the member area can honestly make or break client retention – can you share WHAT makes a great membership site?
• What are the options and why is Wordpress the BEST solution?
• What membership plugins work best with Wordpress?
• What are the biggest headaches that entrepreneurs experience when building them?
• What do people struggle with the most when it comes to their Wordpress site?

Founder of WP-Tonic

WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress.

WHAT MAKES ME UNIQUE: I run a leading podcast in the WordPress LMS and membership website space and I have over 10 years experience developing and managing WordPress projects with budgets from $5,000 to over $30.000.

WHY IT MATTERS: If you've decided you want to create an online course/membership website so you can scale and add an additional income stream to your existing business, I can help. I support entrepreneurs and organizations to launch LMS websites that are effective, engaging and get the transformation that the students, are looking for.

I help my clients in three main ways:

1. Technology strategy sessions: i.e. helping clients with their tech questions to determine what are the best technology solutions for their membership Learning Management System.
2. Help them build their course/membership website so they can concentrate on developing great course content and marketing their course online effectively. This really helps them make more money!
3. Support and maintain Learning Management Systems (LMS) and membership websites on the WordPress platform which powers 33% of all websites on the internet in 2019.

https://www.wp-tonic.com

So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He’ll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let’s set sail.

Welcome aboard Yann

• I’m going to play devil’s advocate here, can’t we just do the interview and then share it with our audience – do we really need systems to get more exposure and leads?
• Yann shares the 3 key systems to save time, automate and have an impact on results.
• What is the most efficient way to onboard your guests and why is a system key?
• Why is a content distribution infrastructure helpful?
• What system can you create to increase conversions?

Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline by leveraging podcasting and the implementation of automated systems.

Originally from the Italian-speaking part of Switzerland and polygot who speaks 5 language, Yann is the creator of Forbes dubbed ‘Podcast Community to Join’: The Podcast Mastermind.

Having hosted 4 podcasts over the years, Yann teaches podcasting with a brand new format, experiments and special effects on his latest show, The Podcaster Lab.

https://www.yannilunga.com/community

Other resources:

www.trello.com

www.clickup.com

https://storychief.io/

www.daily.co

https://socialbee.io/

www.zapier.com

• How can we tell if our site is ‘SEO Healthy’?
• Meg shares her 3 step health check.
• I’ve heard of a website and SEO audit, what can they reveal?
• Do we need to do anything different or special for podcast posts?
• What are your favorite SEO Tools and why?
• What changes do you see coming through the pipes in 2019?
• I love that you have on demand courses, can you share a bit of that?

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader.

https://clappingdogmedia.com

https://clappingdogmedia.com/seo-made-simple/

2 great tools shared are www.semrush.com and www.kwfinder.com

• With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong?
• Where to start, and who can help? What is an SEO Strategist vs a specialist?
• What foundational things should we start with to improve our SEO?
• What is link building?
• Why do you say that organic traffic is dead?
• I mean how do you even know HOW you are doing in the marketplace?
• But there are changes in the industry correct that we need to be aware of?

Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).

Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.

https://www.cardinaldigitalmarketing.com/

Other shared resources:

Moz.com

SEMrush.com

Upwork.com

• Why are online courses such great business growth tools?
• Where do you start – a course outline then create the content?
• What online course platforms are your favorites?
• What are 5 mistakes entrepreneurs make when creating online courses?
• Can you share a few secrets on how to make online courses engaging?

Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling.

Get a FREE Course Outline and other FREE Resources at:

www.thecoursewhisperer.co/smoothsailing

• How is the research you do before you guest on a show crucial?
• How can the pitch and your one sheet affect the quality of shows you get on?
• What are 3 mistakes that guest podcasters often make?
• Why is analyzing results from the podcasts so important?
• What can you do AFTER the recording to boost conversions and exposure?

Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows.

www.thetalentsquad.com/smoothsailing

• What are signs that you are outgrowing your accountant?
• What is the difference between a tax preparation, tax projection and tax planning?
• What SHOULD your accountant be doing for you?
• What is your account doing that can COST you thousands?
• What is a Tax Coach and how are they different?

Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent.

Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.

Diane is also a believer in the mastermind and coaching concepts. She leads the "Business Breakthrough Mastermind Group" and offers coaching services to other entrepreneurs.

www.TaxCoach4You.com

www.taxcoach4you.com/smooth

• Having in house employees seems so old school and virtual assistants of some kind has grown so much yet we still feel fearful of hiring someone online – can you share the benefits of online hiring to help mitigate those fears?
• What are 3 things you need to do BEFORE you look to freelance sites to set you up for success?
• What are some of the biggest mistakes that people make when hiring online?
• How is Freeeup different?
• Can you share some interviewing tips?

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.

https://freeeup.com

Get a $25 credit by mentioning this podcast!

10 Common Mistakes Outsourcing

https://freeeup.com/10-common-mistakes-of-outsourcing/

The 100 Most Popular Jobs To Outsource To Online Workers

https://freeeup.com/wp-content/uploads/2017/07/The-100-Most-Popular-Jobs-to-Outsource-to-Online-Workers.pdf

A Beginners Guide To Hire Online Workers With Freeeup

https://freeeup.com/wp-content/uploads/2017/09/A-Beginners-Guide-to-Hire-Online-Workers-with-FreeeUp.pdf

• What are some misconceptions when it comes to media attention? What do we THINK we need and what do we REALLY need?
• What outlets work best for starting out?
• What are some tools to help us get featured?
• When it comes to media it seems we want to reach for the stars – why does starting with the smaller outlets make more sense though – how will it help?
• What’s newsjacking and how can that further you in the media sphere?
• What has the term fake news done to the credibility of media?
• What is your take on paid media.

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, "The Swift Kick Show", on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales.

http://www.swiftkickshow.com/

www.facebook.com/swiftkickshow

Welcome aboard Carl

• I think we often underestimate or overestimate the competition. What is a healthier view of one’s competition?
• Is it easy to assess WHO your direct competition is?
• How can you differentiate yourself and get ahead of the competition in your field?
• Can you use your competition to your advantage?
• How can you incorporate the top five complaints about your competition into your business plan?

Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies. Some of the companies he’s helped are companies like Walgreens, Walmart, American Idol , USA Olympic Track, IBM, McGraw-Hill and the US Army.

Gould created the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. He has trained, certified or accredited over 7,000 Business Coaches and Mentors since 2002.

Carl has written multiple books on the subject of business strategy, leadership and sustainable growth. He co-authored "Blueprint for Success" with Stephen R. Covey and Ken Blanchard; and his best-selling book, "The 7 Stages of Small Business Success", lays out the formula for HyperGrowth. In 2016, ‘Biz Dev Done Right" became a #1 Best Seller on Amazon. Each week he co-hosts "Quit and Get Rich" on iHeart ® radio; and shares his insights from working with top companies from around the world. Carl’s dynamic and energetic presentation style has made him one of the most sought after speakers internationally. He combines practical and impactful content with real-world experience...no theory here! He engages his audiences and keeps them on the edge of their seat. Gould’s content is original, profound and battle-tested.

www.Carlgould.com

Welcome aboard Jason

• What’s your take on the power of video for businesses today.
• What are the challenges of video marketing for the average Entrepreneur -why do we get stuck or ‘don’t do it’?
• Why did you create Animoto and how did it come into fruition?
• How can Animoto help us attract more clients or convert more customers?
• I saw that Animoto is part of the LinkedIn Marketing Partner Program. Exciting! Can you share what that means for your company but also for LinkedIn users?
• What are the favorite features of users?

Jason is the Chief Video Officer & Co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks. He hails from Dartmouth College and resides in New York City.

https://animoto.com/smooth

https://animoto.com/

• We’ve heard of using hypnosis to quit smoking, lose weight, remove limiting beliefs, but I’ve never thought of it to help me in my business growth – why do you think that is.
• What do you say to those skeptical about hypnosis.
• Do you have to be in the room with a client?
• What do you consider a peak performance state of mind and how can that support business growth?
• You teach business owners to shift their mindset to eradicate scarcity thinking – for our listeners can you share something that can switch their mindset even a little?
• How can someone tell if they are not in peak performance and thus might need help creating it?

Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and modeling to track what top business performers and professional athletes do differently to build his own million-dollar brand.

As a master of the micro-niche, he speaks to groups around the world and offers hypnotic-success-coaching to share how people in business can put his WORK SMART principles and strategies to use.

Rather than just ‘hypnotize’ you to become more successful, he will help you de-hypnotize the misconceptions, fears, doubts, and ineffective strategies that are holding you back.

Jason’s process isn’t magic, the results can be magical.

https://jasonlinett.com/

www.worksmartbusiness.com

https://www.instagram.com/jasonlinett/

https://www.facebook.com/jasonlinett

https://twitter.com/jasonlinett

Last time we spoke you shared the different ways we, as entrepreneurs, can advertise using LinkedIn. Why is it such untapped potential?

• What changes have taken place over the past year?
• Video Ads are new – can you share what they are like, what is the cost?
• Lead Gen Form Ads – similar to Lead Ads in Facebook are also new!
• What are the benefits of LinkedIn Ads over Facebook?
• What is the new 4^th Ad format Dynamic Ads and why it may feel like the creepiest one? It works great for getting company page likes.
• They also have carousel ads!
• Where should we start and what do we need to get started?
• What is the best type of campaign to start with in LinkedIn?

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These LinkedIn official partners manage among the world’s most sophisticated accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, USA with their 4 kids, and his company car is a gokart.

https://b2linked.com/checklist

https://b2linked.com

• Video is clearly where it’s at when it comes to online and social media marketing, but as an entrepreneur it’s not always a strength. What are the biggest challenges we face?
• What are some of the biggest mistakes people make when it comes to using video?
• Besides shooting a video and uploading, how can we be more creative to attract attention?
• What are your top 3 tools and how can they help us market our business to attract more customers?
• What is your favorite tool that you can NOT live without?
• What is coming up that you are working on?

Julia is the co-founder and CEO of Kapwing, an online video editor for creative professionals. Julia left her job as a Google Product Manager to start Kapwing last July with Eric Lu, another X-Googler. Before Google, she graduated from Stanford in Mathematical Computer Science and loves running, playing volleyball, and exploring San Francisco!"

www.Kapwing.com

• Getting MSN, CBS on our website is one thing but being put on national TV with that kind of coverage seems unattainable for most entrepreneurs. Why does it feel so out of reach?
• TeeJ bust myths about tv media attention!
• What do you need to even be considered for TV media – what groundwork or assets do you need?
• If there is one thing we can do RIGHT NOW to get media attention?
• What can this type of media do for your business (besides make you look like a celebrity)?
• What are the first steps one needs to take to get started to achieve this kind of media attention?
• Dream national but act local – what does that strategy mean?
• Is there a right or wrong way to pitch?

Tee J’s street cred:

As one of Hollywood’s most highly sought after TV editors, for two decades I influenced the lives of millions through storytelling. I spent time with ABC, NBC, MTV, OWN, WeTV, The Style Network, HGTV, The History Channel, Bravo and the Walt Disney Company – beginning with the entertainment magazine hit Extra, and including the long-running The Tonight Show with Jay Leno.

Recently, I worked with comedic giants Kevin Hart and Tiffany Haddish on their upcoming film Night School, as the Behind-The-Scenes Producer and recently wrapped on location in Atlanta working with the legendary icon Samuel L. Jackson and Jessie T. Usher on the next Shaft movie.

Despite no prior aspirations to be a writer, in 2012 I felt divinely inspired to write my first book. And I did it in a week! 40 Days Till 40RTY: Life Lessons from the Ramblings of my UNFILTERED Thoughts has received several honors including three Beverly Hills Book Awards, is an Amazon Bestseller, and was downloaded almost 10,000 times in two days, on six continents.

Because of my third book, The 6-Figure Battered Wife: My Path to Resilience, I was the featured speaker for the season premiere of "The Round" on BET's sister network, Centric TV, now called BETHer.

My Media Mavericks and I have been featured on networks like ABC, CBS, NBC, FOX, CW and on shows like The Steve Harvey Show, The Doctors, and Dr. Oz. My Mavericks have also displayed their authority in The Huffington Post, Psychology Today, Inventors Digest, The Breakfast Club, and too many radio shows and podcasts to count.

http://iamanoisemaker.com/

• What spawned the start of headliner?
• Why are videos so key in social media?
• How do the audiograms help your podcast show exposure?
• What are the benefits of captions on the videos?
• Share the features Headliner has and how we can use it.
• I see you have a few new features – adding gifs, turning blogs into video... and headliner marketplace

Oliver loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews, after moderate success, the company rebranded as Headliner, which is now the most popular audio to video creator on the market, with over 1000 videos being exported every day, across every continent. The Headliner team continues to grow the product and is currently expanding into video creation for publishers and marketers. Before all this startup stuff he was in a rock band, but that's a whole other story...For the education stuff, undergrad NYU for Psychology and Creative Writing, MBA from Babson College.

https://www.headliner.app/

• You call it the science of FB Ads – how so?
• So many dabble in Facebook Ads on their own and try to figure it out – what are the 3 biggest mistakes they make in trying to do so?
• What should our goals be while creating FB Ad campaigns?
• Is it better to be general or specific in your targeting?
• How do we test and how does it optimize your campaigns?
• Most FB Ad experts are focused on the Cost Per Click – how come and why does it count (besides your budget)?
• What is a trend right now you are seeing in Facebook Ads right now?

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, and an international speaker. She recently successfully launched her first video course The Science of Facebook Ads.

Super Spicy Media is a boutique Facebook Advertising Agency founded in 2014. It’s owned by Mojca Zove (previously Mojca Mars).

Mojca established Super Spicy Media after losing her job at an advertising agency. She started small, but soon doubled her income after one year in business. She doubled that again in six months.

She now works with multimillion-dollar businesses from all over the globe. In her work she focuses on implementing previously tested and already successful strategies for generating the best results.

Mojca is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy, so they can devote their time to other aspects of their business.

www.SuperSpicyMedia.com

http://www.thescienceoffacebookads.com/

coupon code letssetsail 

• I love how the book is about The Secret to Finally Solving Those Pesky Issues, Burrowed Deep, and Unleashing Your Ultimate Business Success! Why groundhogs?
• Now I know the book unearths 6 areas. Can you share the power of the S.P.R.I.N.G. Formula, which as you say - gets you out of the winter cold and brings warmth and sunshine into your business!
• Science of the Mindset – Are you afraid to move forward? How does this hold you back?
• Prospect Attraction –Are you repelling customers away and not even know it?
• Ripple affects from team members -Plus Adam shares killer tips on having effective meetings.
• Identify and intake new customers – Adam shares the difference between a sale and a customer ( and get them to attract your next customer!)
• Name your terms with powerful language – The language you use in your marketing and sales can affect....how you can shift your language, to make more sales and connections.
• Greater efficiency & service through minimalism – Ask yourself do we ‘have’ to do it?

www.businesscreatorradioshow.com

http://www.thegroundhogbook.com/

• Why should entrepreneurs write books?
• What is one thing you must be clear on before you write the first word of your next Best-Seller?
• What are the essential steps to writing a book? Some of this will surprise you!
• How do we interject stories, when stories don’t come easily to mind?
• What is a book coach and developmental editor how can they help?
• Plus he shares a killer story involving JK Rowling 😊

Dan Janal has written more than a dozen books to help businesses build their brands, including his newest book, "Write Your Book in a Flash". He works with thought leaders and business owners as book coach, developmental editor and ghost writer.

As an award-winning daily newspaper reporter and business newspaper editor, he interviewed President Gerald R. Ford and First Lady Barbara Bush. He was on the PR team that launched AOL.

As a publicity and marketing expert, he has helped more than 10,000 authors and experts build their platforms with his highly regarded PR LEADS and Guaranteed Press Release services

WriteYourBookInAFlash.com

Get a free chapter to overcome all your limiting beliefs and start writing your book!

Meredith Crawford is the founder of Solerno Media. She’s an exceptional Business, Marketing and Storyteller Expert who helps small business owners get out of the vicious cycle of feast or famine.

Meredith served for years as CEO of the multimillion dollar company MindShare Design, where she managed a marketing campaign that added 18% to the company’s revenue stream.

After years of running high budget teams, she experienced a colossal burnout which required medical leave. Before long Meredith bounced back, stronger than ever, and found that she had an unshakeable desire to help product-based small business owners. She has harnessed the key techniques leveraged by competitive industries to help small businesses market their services and products better, and scale faster.

Meredith started her agency after realizing that business leaders and entrepreneurs needed to do things differently in the future to win and maintain customer loyalty. Meredith is dedicated to teaching step-by-step, everything essential to savvy marketing and skyrocketing your side hustle, to streamline cash flow, build a sustainable, profitable, stress-free business.

27 Proven Ways To Manage Your Expenses www.MeredithCrawford.biz/freebie

https://solernomedia.com/

linkedin/meredithcrawford1

• How do you know your business is ready to use the strategy of automated sales funnels?
• How do automated funnels help grow a business?
• What types of funnels do entrepreneurs typically use the most?
• How does funnelytics help master our funnels?
• Why do users love it so much?

Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM. His specialties include Sales Funnels Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected.

He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions.

https://funnelytics.io/

http://thediaproject.com/

• How do you become an influencer?
• What should your goals be?
• How does media coverage help your business?
• How to get started so you can get media attention?
• Some of the mistakes people make when trying to get into the media?
• Press release is not the answer to media coverage – why?

Esther Kiss is the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.

These include interviews on podcasts, online radio shows, YouTube shows, webinars and presentations for telesummits and private, paid mastermind groups, as well as traditional media: TV, radio, newspapers, magazines, and more.

She works with luminaries and industry transformers such as Ryan Levesque (author of the #1 national bestselling book Ask), Ben Simkin (a.k.a. the 900 Million Dollar Man), and more. Esther's work helped her clients bring in millions of dollars in additional sales.

Esther is also the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more.

To help her clients get more leads and sales for their product, service or book launch, she introduces them to A-players such as the guests of Born To Influence for cross-promotions and long term collaboration.

Through their coaching program Strategic Influence, in collaboration with her business partner, John Dennis, she teaches a unique, methodical process for developing influential personal brands designed for exponential, long term growth.

Esther was featured in the documentary Inspired By 11, and she's regularly interviewed in the media.

Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm Springs area with her three cats: Mr. RoofTop, Silkie and Scruffy.

www.borntoinfluence.com/checklist

www.borntoinfluence.com

• The 3 things you’re not doing to be more successful
• You help businesses be 50% more profitable – in what ways are we leaving money on the table?
• What are common pricing mistakes that will make our business fail?
• Tell us about your book Take Your Shot - How can I make more money, attract more clients, and grow my business?"

Robin Waite, business coach, author and speaker, works with clients to set goals and achieve success through his coaching program, born out of a deep passion for personal and business development. Robin puts his experience to work for his clients. From 18 years old until 22, Robin worked as a systems analyst for a medical device company. Putting systems into play, Robin increased efficiency and decreased cost, helping to make the company 50% more profitable. For the next decade, Robin ran a successful design and advertising company, serving over 250 clients. He delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites and more.

Now Robin coaches B2B business leaders and entrepreneurs, offering insights from systems to pricing structure to personal development. With fearless goal setting and accountability, Robin’s program is turning dreams into reality for clients around the world.

www.robinwaite.com

• How do people get started with Funnels?
• Michelle explains why your goals are crucial.
• How do you figure out what the right funnel is for you.
• Where do you START?
• What is your secret to getting huge open rates in your emails?
• How do you get into the minds of your audience?
• Can funnels work without paid advertising?
• What is the relationship between the two?
• Why do you need funnels?
• Michelle shares what retargeting is and how it helps with the success of your funnels.

• So many entrepreneurs feel overwhelmed with online marketing – how does the Click Technique help?
• Tell us about the book and then step us through the Click Technique – what are all the steps?
• How do you peak curiosity for new leads?
• What happens after they land on your site – what are a few things you MUST do?
• Talk about the Irresistible offer.
• How does Facebook Advertising come into the equation?
• Why is mindset important in this process?

https://www.theclicktechniquebook.com/sign-up

www.trafficandleads.com

• So many people have a fear of investing in their business – what holds us back from taking this investment?
• What is microwave mentality and why does it hold your business back?
• What are the best ways to invest in your business to get further ahead and closer to your goals?
• When do you know you are ready to take this leap?
• How can mastermind programs help you meet your goals faster?
• How does inaction harm your business more than taking the wrong action?
• What are qualities of high achievers?

Jim Palmer is a marketing and business building expert and host of Dream Biz Coach TV and Dream Business Radio. He is known internationally as ' The Dream Business Coach' as well as 'The Newsletter Guru'- the go-to resource for maximizing the profitability of customer relationships.

Jim is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Dream Business Mastermind and Coaching Program, the Dream Business Academy, The Newsletter Guru’s Concierge Print and Mail on Demand, and Success Advantage Publishing.

He is the creator of the Magnetic Attraction and Retention Training Program (MARS), Double My Retention, How To Sell From The Stage Like A Pro, Dream Business Radio, and Dream Biz TV.

Jim is the internationally-acclaimed author of:

• The Magic of Newsletter Marketing: The Secret to More Profits and Customers For Life
• Stick Like Glue: How To Create A Everlasting Bond With Your Customers So They Spend More, Stay Longer, And Refer More
• It’s Okay To Be Scared, But Never Give Up: A Book Of Hope And Inspiration For Life and Business
• The Fastest Way To Higher Profits! 19 Immediate Profit Enhancing Strategies You Can Use Today
• Stop Waiting For It To Get Easier: Create Your DREAM Business NOW!
• DECIDE - The Ultimate Success Trigger
• Just Say Yes: Create a Dream Business and Live Your Dream Lifestyle

Jim was also privileged to be a featured expert in The Ultimate Success Secret, Dream, Inc., ROI Marketing Secrets Revealed, The Barefoot Executive, and Boomers in Business.

Jim Palmer speaks and gives interviews on such topics as newsletter marketing, client retention, how to build a profitable business and how to achieve success.

Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat Serendipity, and Toby the marketing dog. Jim and Stephanie love to kayak, travel, and spend time with their family.

Connect with Jim on Facebook, Twitter, Google+, LinkedIn ®, Pinterest, and tune into his Web TV show and weekly podcast.

www.getjimpalmer.com

www.dreambusinessacademy.com

• So what are badass brands?
• What does "branding" mean for solopreneurs and small businesses selling their services?
• Some people think ‘logo’s are the only element of branding – what would you say to those that have this view.
• How does your ‘brand’ affect what audience you attract?
• How does someone build a brand that stands out from the competition?
• How does ‘brand’ affect your profitability?

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex.

Brand Shrink Questionnaire
www.Baddassyourbrand.com/smooth


Email: pia@worstofalldesign.com Phone: 917-882-6437
Skype: worstofalldesign
https://twitter.com/PiaLovesYourBiz
https://www.instagram.com/pialovesyourbiz
https://www.facebook.com/pialovesyourbiz
https://www.facebook.com/pia.wasterval

• What is lean consulting and what would that mean to a business owner?
• Who do we get out of the ‘doing’ mode and make improvements in our business?
• How can the lead strategy help a business owner?
• How do you use the scientific method and test to make improvements?
• How can we manage our workload to create growth and profitability and remove some stress?
• How does the lean strategy help launch new products or services? Jason shares how to test the market to create more successful launches.

Jason Burt works with business leaders to take a holistic view of their company and use the lean manufacturing strategy developed by Toyota to drive growth, profitability, quality, and any key performance indicators (KPIs) that a company needs to succeed. Jason had the amazing opportunity to receive coaching and mentorship from Toyota on lean principles for over 19 years, and has continued to learn as a business owner. His career has progressed through many functional areas; operations management, supply management, distribution, logistics, dealerships, engineering, and quality in both commercial and healthcare markets while working for large organizations. In each of these areas, he was able to show high-level results to the business through a balanced strategic focus with a "hands on" day-to-day approach. Since venturing into the entrepreneurial world, Jason has had the opportunity to work with many fascinating companies and to help them achieve new potential in terms of business strategy and culture development. Jason’s consultant business Evolve Holdings is focused on Investing In Potential. They believe potential is found in leaders, businesses, products, cultures, industries, and places we haven’t even been looking yet.
Free Guide – Should I start a lean journey:
www.ehiipconsulting.com/sbg

• PR feels like a mystery zone, where you are typically at the mercy of an expensive PR firm and we as business owners have no idea how to handle it. Why is that?
• Is there a myth that you need to be a huge company in order to benefit from PR?
• You believe all businesses have newsworthy stories within them, you just need to know where to look and what to look for!
• What 9 questions can we ask to find those stories in our business and to use them to get media coverage. How do we know if we are newsworthy?
• Passion and newsworthiness are not the same thing. Alistair explains.
• Now you have your own PR Agency but with www.class-pr.com you teach people to be their own PR and do it themselves – why?

Alistair is director of one the UK’s top 30 healthcare PR agencies Arc Seven Communications and founder of Class:PR – the #1 online PR training school for small businesses.
Alistair has worked in the media for 20 years and started his career a journalist on The Daily Mirror – one of the UK’s largest daily newspapers – where he covered business, politics and hard news.

As the founder of Class:PR he has helped hundreds of business owners and entrepreneurs learn how to get massive media coverage themselves with his proven FAMOUS Formula.

His motto is: "Everyone has a story – you just need to know how to tell it".
www.class-pr.com For Your Free Press Release Template

• When you say ignoring your "back office" can ruin your business, what does that mean and how does it affect our bottom line?
• You of course promote outsourcing accounting and financial services for your small business, how is it beneficial to us?
• Why do we avoid our finances?
• How often should we look at our finances?
• You offer CFO services for businesses – I’ve never heard of that – typically you hear big companies have a CFO, but that’s about it – how does having access to a CFO help your business?

Brent McClure is not your typical CPA. He is a visionary, a change agent, and paradigm breaker for the accounting profession as well as businesses across multiple verticals. Brent, in essence, grew up in his family grocery store and took a love of business from an early age and turned it into his future.A results-oriented Senior Executive and Consultant with more than 20 years of success, Brent crosses many business verticals: financial services, construction, SaaS, retail, distribution, manufacturing, oil & gas, and technology industries.

Brent leverages his extensive experience to help businesses improve profitability, increase their capacity, develop sustainability and ensure necessary compliance all while achieving a greater return on investment. In his experience, Brent has learned that hiring a CFO isn’t something many small or medium sized businesses can afford, yet many times desperately need. With this knowledge, he started promoting his CFO services as more of an outsourced, a la carte, offering via McClure Consulting & Advisory, LLC.
Now Brent helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. He wants to ensure business leaders and owners no longer ignore the need for robust financial support or the "back office", finances to their own detriment.

www.BrentMcClure.com/sbg where you can access:
10 simple steps for a clean set of books
10 ways to improve your cashflow
Case study how Brent helped a client with his CFO expertise

• What is a neuromarketer?
• What are the biggest problems most businesses have with their websites?
• You say you focus on user psychology - how does psychology tie in with marketing?
• Why do businesses struggle to get people to convert?
• What testing should we do to get higher conversions?
• What are some things that influence website audience behavior?
• What are some things people should think about with their mobile sites?

Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.

He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Links to Resources Mentioned
https://www.disruptiveadvertising.com/
Starter Guide for AB Testing Your Website www.disruptiveadvertising.com/guide

Welcome aboard Mariko

• How is your business like a puzzle?
• Why is it so crucial to create systems in your business, how does it affect your growth?
• What pieces can be automated?
• So what is Yoobly and how does it work?

Mariko grew up surrounded by the great outdoors of Alaska. She went from flying tourists around Mt. Mckinley to running a million dollar online business. She loves being an entrepreneur and the freedom that comes along with working online.

Mariko's focus is helping business owners obtain a higher level of success and is passionate about inspiring emerging entrepreneurs to achieve their goals.
She is currently working on her new book with her husband about the four steps to attract your ideal clients.

Links to Resources Mentioned
https://www.yoobly.com/
https://www.facebook.com/yooblymarikobriley/

• Your book Tide Turner’s – of course I love the boating/water theme... but it shows how to plan a course to your own Victory Island of achievements – what is the Victory Island of achievements?
• You express the importance of writing down goals vs having it in your head – why?
• How do you track goals and measure effectively to increase success and become a tide turner?
• What is the biggest mistake folks make?
• What is one thing someone can do, to achieve their goal?
• What is something entrepreneurs may not realize about goal attainment?

Cardiff D. Hall has 25 years of experience in marketing and sales as a Sales Executive, he has a desire to live life with a purpose, impacting adults live an inspired life filled with achievement.He is the founder of Inspiration Insights and helps business owners master productivity, so they can elevate their business.His first book entitled: Tide Turners, earned a # 1 new release on Amazon in January 2017 and is currently working on the audio version.Cardiff is an individual who radiates positivity and helps entrepreneurs look within to move upward.

• I love the concept of building your biz and doing your online marketing right from your phone (and potentially couch)... I see you have 10K followers on IG -what is it that you love so much about Instagram
• How can business owners grow their following on Instagram?
• What are your favorite IG apps and tools?
• What are stories and how can you use them?
• What are the best apps to have for creating visually appealing stories for Facebook and Instagram?

For 13 years, Tabitha Carro was an elementary school teacher who ran her own curriculum design business on the side. But after discovering her passion was helping fellow business owners, she left the classroom and turned her side hustle into a full-time business. In May of 2016, Tabitha created the Smartphone Marketing School (a blog and membership site) to share her smartphone design techniques with fellow online marketers. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work. Tabitha can either be found in South Carolina with her husband and Yorkie-Poo or on the road in their RV travel van.

https://tabithacarro.com/
https://tabithacarro.com/home-page/
https://tabithacarro.com/couchhustlers/
https://www.instagram.com/smartphonemarketingschool/

• You say anyone can achieve financial freedom using a scientific wealth building process – that it’s scientific – how?
• Why do so many fail at creating their wealth?
• What are the most important financial questions you should ask yourself?
• You have created this financial freedom puzzle into a step-by-step, paint by numbers process anyone can follow – can you summarize what that looks like?

Todd Tresidder’s background includes getting a B.A. in Economics from the University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.

Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on this website. Todd reached financial independence at the age of 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.

Links to Resources Mentioned
Seven Steps To Seven Figures
https://financialmentor.com/
How Much Money Do I Need To Retire
Step 3 Course

• Podcasting is wildly successful and popular – for someone starting out now – what types of goals should you have going into it?
• I know that Voxnest helps you track your analytics, along with Spreaker - what analytics should we be looking at?
• How do you measure the success of your show?
• What expectations should we set as podcasters?
• Where should we publish our podcasts – which are the top directories?
• What is the magic or strategies that will help a show be successful vs flopping and getting no traction.

• How is NOT being super productive and dialing that in, costing us money?
• What are some ways, we as entrepreneurs ‘max’ out our revenue capacity?
• What is holding us back from earning more money in less time?
• What is your favorite strategy to scale our business?
• Many entrepreneurs are growing a team but are still doing WAY too much in their biz -how can we battle that?

Nancy Gaines is CEO/Founder of Gain Advantages Inc. and has been advising small businesses and Fortune 100 companies how to increase revenues through proven systems for almost two decades. She is a best-selling author and international keynote speaker. Nancy has been named in the Top 100 Productivity Experts to follow on Twitter and has a global podcast downloaded in over 75 countries. Her passion is compressing the time it takes for entrepreneurs to get profitable because ‘slow and inefficient’ drives her nuts!

http://www.nancygaines.com/
http://www.nancygaines.com/pass

• As entrepreneurs or solopreneurs that don’t necessarily have sales teams – what are the biggest things we are doing wrong – or not doing?
• What are key areas for successful sales -attract a lead – how to get them to say yes? What strategies need to occur?
• What is the stages of a sales cycle?
• What goals should we have and what are some tips to achieve them?
• Why do many of us suck so bad at closing sales Donald? Is there some mindset issues in there? How can we get over that?

www.salesevangelist.com/sailing
Sales Evangelizers Facebook Group https://www.facebook.com/groups/448729615281826/

• What are the biggest mistakes we do as entrepreneurs when it comes to pricing our products and services?
• Why do we struggle with knowing what to charge?
• You coach people around Money Mindset – what does that mean?
• What can we do to improve our money mindset?
• What can we do to boost our profits and charge more?
• *do not have to work harder – you can work less and make more – many of us don’t believe that.

Hyper link the title of the free 'thing'. 
https://wholeheartedbusinesscoach.clickfunnels.com/optin12540442

So many transition from the 9-5 to entrepreneurialship - How is the mindset or ‘thinking’ like an entrepreneur different?

In your book you cover Intuition, Creativity, Taking Risks, Decisions, Taking Action and staying motivated.

What is ONE tip you can share on how to make better decisions?
What can we do to take more action on a regular basis?
As an entrepreneur can you share one tip on how to stay motivated?

Deborah A. Bailey is a writer, coach and creative entrepreneur. She offers book coaching to small business owners to help them to publish books to promote their businesses, and "Soul of an Entrepreneur" life coaching for people experiencing business and life transitions. Deborah is a published author of fiction and non-fiction books including,"Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life."

She's the creator and host of the Women Entrepreneurs Radio podcast where she has weekly conversations with thought leaders and industry innovators. Her bylines have appeared in Dailyworth.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV and WFMZ TV as an expert in career transitions and reinvention, and she provides online trainings for entrepreneurs and authors.

Questions we cover: 

• How in the span of 18 months did you produce nearly 5 figures in monthly revenue?
• How can other entrepreneurs go from underperforming IRA's to creating such passive income easily and why is real estate investing a great option for entrepreneurs?
• How does investing long distance work? I didn't realize you could invest in real estate that is not in your 'home town'.
• What is the biggest mistake that many investors make?

growyourmoneythesmartway.com
keeponcashflow.com
bit.ly/speakwithbilly

• What is simplicity entrepreneurship and what does it mean?
• Who should pay attention to simplicity entrepreneurship?
• How do you know if you need simplification?
• You talk about simplicity as a growth strategy – how can simplicity help you grow your business?
• How do you move towards simplicity in your business? Share some tips that someone can implement today.

• Explain what animated whiteboard videos are.
• What applications have business owners and clients like LinkedIn, Tim Ferris, Tony Robbins used them for?
• Why do they work so well?
• What should your animated videos be about and what should the goal be?
• How long should they be?
• I’d love for you to share some do’s and don'ts tips.

• There are a few ways to advertise with LinkedIn- can you give us a summary of what they are?
• How do you know which is best for you?
• Sponsored InMail has become quite popular and is being used more and more - what are some do's and don'ts when looking to invest in this advertising?
• What are realistic expectations when launching an InMail ad?
• Is it something any entrepreneur can do, or is it quite involved like Facebook Ads?

We also touch upon retargeting, look-a-like audiences, the pro's and con's of different advertising methods. If you are looking to start advertising in LinkedIn do not miss this episode!

Main Questions Asked:

• What do you mean by interruptive advertising?
• What is inbound marketing?
• What is podcast interview marketing?
• What kinds of goals should you have when you start your podcast?
• What are the do’s and don’ts of podcast marketing?
• What makes a good guest?
• What should you do once the podcast goes live?
• Do you have any tips for Instagram?
• Are there any other directories we should be syndicating to?

Key Lessons Learned:

Marketing

• People are tired of being interrupted in their life with advertising they don’t ask to see, but that seems to be most common way of getting attention in the market today.
• Inbound marketing includes content marketing but it can include other aspects.
• Convert. Delight.
• Most of the people we do business with are people we know, like, and trust. Inbound marketing is really all about relationships.
• Podcast interview marketing is the newest tool in the marketing toolbox alongside social media, paid ads, and content marketing. It’s about telling your story and sharing value with the audience.

Podcasting

• When starting out, your goal should be to figure out your goals in the first place and then define your buyer persona.
• Most people who start a podcast don’t carry it through. Podcasting is a long term marketing strategy.
• It’s almost a selfish act, you get to ask the questions you always wanted to know from someone who may not have the time to speak to you one on one.
• If you are a guest on someone’s podcast, treat it like a full fledged media appearance.
• As a guest, invest in quality equipment, show up early, and help promote the show afterwards. Don’t worry about stumbling on your words, a podcast is meant to be an authentic conversation.
• A good guest is prepared and professional, being a good story teller is helpful too.
• Be conversational but focus on the interview itself.
• Having a one-sheet is a great way to advertise yourself as an interview guest. It includes the bio and possible interview topics. People are busy so don’t bombard them with your pitch.
• Send the listeners back to a specific page at the end of the interview and then promote the show once you’re done.
• Your podcast has to have a home base. You should have a website where you own and control the content.
• Show notes are great but transcribing is also another way to leverage your audio content.
• Focus on the main directories like iTunes and Stitcher.

Interview Valet

• Dan’s company essentially a media agency that helps their clients get on relevant podcasts to spread their message.
• They focus on the business, faith, and health and wellness niches.

Final Tips

• Be helpful, servant leadership should be your focus when coming onto someone’s podcast.
• Be prepared, be courteous, and offer value to the audience. Don’t forget to promote, promote, promote!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Audiogram

Interviewvalet.com/sailing

He is also the host of the top-rated Side Hustle Show podcast.

Main Questions Asked:

• What is Side Hustle Nation and what does it mean?
• What was your main goal?
• What made you start your podcast?
• What is the Listener Pyramid?
• What are some of the biggest mistakes you’ve seen?
• What are some great ways to convert listeners to subscribers/raving fans?

Key Lessons Learned:

Side Hustle

• A side hustle is a job or gig that you can do outside of your day job to make some extra money.
• Nick was always looking for the chance to diversify his income. After running a footwear comparison shopping site, Nick did some soul searching and thought about what he wanted to be known for which is where the idea for the Side Hustle brand came from.
• “Because your 9 to 5 makes you a living, but your 5 to 9 makes you alive.”
• Nick never wanted to climb the corporate ladder, so after three years of working nights and weekends, Side Hustle Nation became Nick’s full time focus.
• One of the toughest parts of being a solo entrepreneur is that if something is sitting on your to do list for a long time, no one else is going to motivate you to get it done.

Podcasting

• Nick originally started his podcast from peer pressure. He missed the boat on Youtube and video marketing but iTunes was seen as the future.
• He started off with very inexpensive equipment and free tutorials to figure out the process.
• Nick’s podcast grew slowly and wasn’t an overnight viral success. He began by reaching out to his friends and family to download, listen, and leave reviews. You have to give it an initial push.
• Once you get going, the algorithm takes over and makes it easier for people to find you.
• Everyone starts from scratch and there’s value in every episode.
• You have to keep the listener in mind when titling your episodes. What’s in it for them? When creating content, ask yourself what the hook is.
• Make your podcast too good not to share.
• A content upgrade strategy where you offer something extra to listeners is a good way to convert them to your email list. Nick realized that treating the podcast as a content marketing channel and not a business in itself was the mindset change he needed to make.
• Consistency and results are the two main components of a great podcast. If you can deliver that, you will create raving fans.
• Using the same language in your podcast is a way to create a rhythm that your listeners will respond to.
• Don’t start a business around a passion, start around a skill and it will turn into a passion.

Listener Pyramid

• The base of the pyramid is strangers, people who have never heard of you.
• Listeners are the second tier, people who listen to your show at least once.
• Above that, you have subscribers and fans. Subscribers consume your content regularly and fans are your advocates.
• Even without an email list, you probably have a list of contacts and people you have interacted with online that can get you started.
• Getting people who have never listened to a podcast before is probably the biggest hurdle to overcome. The most overlooked tactic of podcast marketing is word of mouth.

Final Tips

• Your friends and family are the first step in growing your podcast. Once you get the ball rolling, you just have to stay consistent, keep delivering value, and keep the momentum going.
• Check out Side Hustle Nation to get inspired and begin your journey to financial freedom.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

SideHustleNation.com

Side Hustle Podcast Show

Main Questions Asked:

• What is Wavve?
• How do you find the right clip to share?
• How tech savvy do you have to be to use Wavve?
• Has anyone used Wavve for other applications?
• Are there any mistakes you see that we shouldn’t do?
• Do you have any Instagram tips?

Key Lessons Learned:

Podcasting And Video

• Podcasting is an incredible way to build relationships with prospects and customers. It’s the only way to have an authentic conversation without actually talking to someone.
• Tech is making growing an audience with podcast easier than ever.
• Wavve was originally an internal marketing tool developed for Baird’s previous startup. They realized that there is no great way to put long form audio content onto social media.
• Think about the kind of people in your niche and try to anticipate where they spend their time and what kinds of content they are interested so you can grab their attention. Focus on the platform that gets you the best results.
• Use the analytics the social platforms provide to understand where you should be spending your time.
• Give your prospect a reason to listen to what you are creating. Answer the question of why someone should listen and how they can listen.
• If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
• Posting on Instagram at the same times each day consistently will get you the best engagement rates. If you don’t include hashtages
• Promote your old episodes. Podcasts are evergreen content. Try different approaches and keywords and see how you can increase the reach of your past episodes.
• People go to social media to be entertained and get away from work. Use your authentic voice, be yourself, and create an emotional connection with your audience.

Wavve

• Wavve is an app that takes long form audio and turns it into short video clips that includes images, waveforms, and text. You can put it anywhere that supports video.
• Generally the clip you choose should be between 30 seconds and 2 minutes. You want to pick a clip that really stands out and if possible, leaves the listener hanging and wanting to listen to whole thing.
• Some users get creative and use Wavve to put out a quick summary of the episode instead of a quote from the episode itself.
• If you are tech savvy enough to create a podcast, you will have no problem using Wavve.
• Stories on Instagram, Snapchat, and Instagram are where many users are starting to spend their time. Wavve allows you to change the format of the video depending on the platform you are focusing on.
• Wavve templates allow you to match your branding. You can customize the position of the images and text.
• Authors and musicians are using the app to put out snippets of their content on social media. There are so many benefits of putting out video content on social media, but not everyone is comfortable in front of a camera.
• Anytime you can get your voice in front of someone, you will have much more impact that just using text or a blog post. Viewers are seeing the same time of posts over and over again. If you can create something that stands out, you are much more likely to succeed.
• When you boost a video post like one created with Wavve, you get a lot more bang for your buck.
• Make sure your design is clear and accomplishes your goals for what you want the listener to do.

Final Tips

• Check out Wavve for your podcast and reach out to Baird and the team, they’ll be happy to help you get started.
• Don’t forget to be yourself! Your listeners want to connect with a real person so be authentic and honest and start building a real relationship with them.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Wavve.co

iqta.gs

Wavve on Instagram

Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by “walking the talk” using the same personal finance and investment strategies taught on this web site. Todd reached financial independence at the age 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.

Main Questions Asked:

• How much money do we need to retire?
• Is there a point where it’s too late?
• What does financial coaching mean?

Key Lessons Learned:

Retirement Planning

• The default age for retirement has always been 65 but that’s beginning to change.
• Life spans are getting longer and the length of time people are retired is expanding. This means it takes way more money to support the additional years of retirement and financial independence doesn’t mean the same thing it used too.
• The new retirement involves having a career in the early stages and accumulating the capital you need for later on. The later stages in your life are focused on fulfillment.
• Most people think of retirement as a box where you save money for the first 65 years of your life and then you don’t do anything until the day you die, but that’s not the way life goes. They also tend to rely on their financial planner to create the wealth they need to survive when they retire.
• There are only three asset classes that you can viable for retirement planning and financial independence: Business entrepreneurship, direct ownership of real estate, and owning conventional paper assets. All three are acceptable, they just have different characteristics that have to match up to your needs.
• Financial planners will always try to sell you the conventional paper assets path but it’s not your only option.
• If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
• The advanced planning framework uses a different set of mathematics where you use other asset classes to build wealth.
• It’s never too late to start planning for retirement, you just need to have different strategies for different ages and skill sets.
• Almost everybody has the assumption that paper assets are the only real way to reach financial independence, they’re missing the framework they need to understand their other options.
• Everyone has a conflict of interest on your money except you. That’s why traditional financial plans don’t include non-traditional financial assets. You can delegate authority over your financial assets, but you can never delegate responsibility.
• You don’t have to do everything yourself, you just need the knowledge to make good decisions.
• Wealth is math, if you don’t put it to work for you it will work against you.
• Technology has made a number of business models possible that couldn’t have existed only 5 years ago.
• Todd was a pioneer of financial coaching in the early days of the internet. A financial coach is an educator, the goal is to make you independent of your relationship with the coach. Once you learn something and act on it, it starts to become ingrained.