Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Mark Evans — Skills To Becoming a Business-Building Marketing Leader

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 15 Jan 2026 09:51:00 -0500

Dots Oyebolu welcomes Mark Evans, Founder and Fractional CMO of Marketing Spark. Mark shares his journey from technology journalism to advising SaaS companies on growth and strategy. The conversation focuses on why brand positioning is crucial to achieving product-market fit, how weak differentiation limits demand generation and why many companies overinvest in tactics at the expense of fundamentals. Mark also explains how marketing leaders can drive organizational change, build stronger partnerships with sales and leadership and align marketing more closely with revenue outcomes.

Key Takeaways:

00:00 Introduction.

03:15 Clear messaging helps attract and engage the right prospects.

05:13 Tactical execution fails without a solid strategic foundation.

07:08 Demand generation depends on a differentiated narrative.

11:36 Marketing leaders must educate and guide teams through change.

15:44 True partnerships with sales and leadership increase influence.

17:23 Marketing success is ultimately measured by revenue impact.

24:49 The CMO role is becoming more collaborative and cross-functional.

Resources Mentioned:

Mark Evans

https://www.linkedin.com/in/markev/

Marketing Spark | LinkedIn

https://www.linkedin.com/company/marketingsparkk/

Marketing Spark | Website

https://marketingspark.co/

Nue.io | Website

https://www.nue.io

90-Day Marketing Sprint

https://marketingspark.co/90-day-sprint/

Insightful Links:

https://elearningindustry.com/advertise/elearning-marketing-resources/blog/strategic-marketing-operations-leaders-skills-common

https://www.hotjar.com/blog/marketing-leader/

https://www.forbes.com/sites/theyec/2023/09/28/nine-skills-and-traits-even-top-marketing-leaders-should-continue-to-hone-and-why/?sh=66304c1c1793

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing

Jessica Rhodes — Grow Your Podcast with Predictable Podcast Guesting Strategies

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 08 Jan 2026 01:03:47 -0500

Join Dots Oyebolu as he talks with Jessica Rhodes, Founder of Interview Connections. Jessica shares how interview-based shows can grow networks and audiences while solo formats work best for nurturing an existing audience. She explains how to define podcast goals, identify ideal guest segments and use guesting to drive high-quality leads. The conversation digs into prep calls as a “great divide” in podcasting, balancing rapport building with scale. Jessica also outlines what makes a compelling guest pitch and how guests can add real value to hosts through promotion and genuine connection.

Key Takeaways:

00:00 Introduction.

03:39 Defining your ideal client guides guest selection for lead quality.

04:53 Interviewing customers can build trust and social proof.

05:55 Solo episodes require strong delivery skills and fit audience nurturing.

10:43 Prep calls filter serious guests, but can be hard to scale.

13:18 Guests should stay agile and adapt to each host’s process.

17:53 A one-pager with full show details reduces guest friction.

19:05 Personal, transparent guest outreach boosts your chances of getting a yes.

24:40 Great marketing pairs valuable content with a clear ask and call to action.

28:19 Guests add value by sharing episodes and building genuine rapport.

Resources Mentioned:

Jessica Rhodes

https://www.linkedin.com/in/jessica-rhodes-9a291020/

Interview Connections | LinkedIn

https://www.linkedin.com/company/interviewconnections

Interview Connections | Website

https://interviewconnections.com/

Insightful Links:

https://www.forbes.com/sites/janehanson/2022/12/28/podcast-guesting-is-a-killer-marketing-strategy-for-2023heres-how-to-do-it-right/?sh=40a9b9de5d84

https://podpros.com/elevating-your-podcast-guest-interview-game-to-build-stronger-connections-and-to-achieve-more/

https://www.digitalmarketer.com/blog/podcast-guesting/

#PodcastMarketing #PerformanceMarketing #BrandMarketing

Eric Montgomery — The Benefits of Using Branded Podcasts for Brand Growth

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 18 Dec 2025 06:01:51 -0500

Dots Oyebolu speaks with Eric Montgomery, Founder of The Podcast Haven. Eric shares how he moved from music and voiceover engineering into building a podcast production company. He explains why brands should focus on niche audiences, how company culture shapes a show and why host choice matters. He also reflects on creativity, experimentation and the discipline required to deliver high-quality audio in a crowded podcast market.

Key Takeaways:

00:00 Introduction.

08:59 A focus on the right audience guides how a show develops.

13:53 Internal culture strongly shapes the identity of branded shows.

16:56 Listeners often form a sense of personal connection with hosts.

20:18 Experimenting with new creative approaches supports growth.

21:47 Thoughtful use of audio elements reinforces overall identity.

29:45 Commitment to quality work requires ongoing discipline.

32:10 Long-term effort is essential for building strong professional skills.

37:38 Preferences for audio or video formats influence how content is consumed.

Resources Mentioned:

Eric Montgomery

https://www.linkedin.com/in/eric-montgomery-69344a39/

The Podcast Haven | LinkedIn

https://www.linkedin.com/company/the-podcast-haven

The Podcast Haven | Website

http://www.thepodcasthaven.com

Clipped Podcast

https://thepodcasthaven.com/clipped-podcast/

Upwork

https://www.google.com/aclk?sa=L&ai=DChsSEwifnO2W0P6QAxW8ktYIHU5CMCwYACICCAEQABoCdGw&ae=2&aspm=1&co=1&ase=2&gclid=CjwKCAiA8vXIBhAtEiwAf3B-g5_1zq-k4ucBRchwjEBqNwPnMgrWoLl2QjbZ6Jr5bRRm6DeW_dtuehoC0Y0QAvD_BwE&cid=CAASZeRoWHrR_KRW_Fu5FMenlnkTlbi0WnZX8wiGWpa-aJ1iqTn0oVUqkr_7ndOpJJBDfgTFDcLxqvBNHM2nkHAmuccXhNszOiNw4GQGigCd-zHINP4903FbX06wdM8lmezCitgr3JOk&cce=2&category=acrcp_v1_35&sig=AOD64_2_EdJLMpaHdL--ZaG3sNWrYGzs8g&q&nis=4&adurl&ved=2ahUKEwjmrOeW0P6QAxWucvUHHcLoBQcQ0Qx6BAgMEAE

Apple Podcasts

https://podcasts.apple.com/us/home

Insightful Links:

https://www.linkedin.com/pulse/data-driven-power-branded-podcasts-poddster/

https://blog.eonetwork.org/2023/11/4-benefits-of-a-branded-podcast-and-why-nows-the-time-to-launch-yours/

#PodcastMarketing #PerformanceMarketing #BrandMarketing

Mason Cosby — Leveraging Technology in Account-Based Marketing for Revenue Growth

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 04 Dec 2025 05:05:00 -0500

Today, Mason Cosby, Founder of Scrappy ABM, explains how a strategy-first approach powers account-based programs, why technology should support rather than replace human judgment and how marketers can translate signals into revenue outcomes.

Mason reflects on changing B2B buying behavior, the tension between automation and personalization and the importance of clear messaging in crowded markets. He also shows how scrappy teams use lightweight tools and focused playbooks to build engagement, accelerate pipeline and prove marketing impact.

Key Takeaways:

00:00 Introduction.

01:45 Hands-on experimentation can reveal a unique niche and lead to new opportunities.

04:54 Strong foundations in people, process and systems enable scalable programs.

08:04 Over-reliance on automation and poor targeting can weaken marketing relationships.

09:50 Human judgment and tailored communication keep outreach relevant and respectful.

13:57 Revenue and pipeline remain the core metrics, even when long B2B sales cycles require patience.

15:42 Consistent communication and engagement are key leading indicators for the future pipeline.

20:53 Visibility and impressions support long-term brand-building efforts.

29:30 Clear messaging reduces confusion and strengthens market positioning.

Resources Mentioned:

Mason Cosby

https://www.linkedin.com/in/masoncosby/

Scrappy ABM | LinkedIn

https://www.linkedin.com/company/scrappy-abm/

Scrappy ABM

https://scrappyabm.com/

Warmly AI

https://www.warmly.ai/

Apollo

https://www.apollo.io/

Propensity

https://www.propensity.com/

HubSpot Starter

https://www.hubspot.com/pricing/suite/starter?currencyCode=USD&term=annual

Listen Network

https://listennetwork.co/

Insightful Links:

https://www.tadigital.com/insights/perspectives/how-marketers-can-leverage-marketing-automation-account-based-marketing

https://researchnxt.com/martech/leveraging-technology-in-account-based-marketing/

https://hub.uberflip.com/uberflip-blog-posts/leverage-tech-to-scale-abm-improve-your-abm-strategy-to-deliver-connected-experiences

#PodcastMarketing #PerformanceMarketing #BrandMarketing

Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 2)

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 20 Nov 2025 08:44:35 -0500

Dots Oyebolu speaks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac shares practical ways to build commercially profitable omnichannel ad strategies and why CRO is the fastest path to improving profitability. He explains aligning production value with audience expectations, clarifying messaging and structuring tests that move the needle. He also covers the mindset required to launch and scale, emphasizing persistence, value and channel fit.

Key Takeaways:

00:00 Introduction.

02:36 Improving conversion rate lowers acquisition cost and lifts profitability.

05:43 Design should reflect the brand and audience to protect performance.

08:51 Clear copy communicates value and advances the decision-making process.

11:13 Quick clarity tests validate positioning and reveal missing information.

13:00 Differentiated factual copy strengthens credibility and avoids generic claims.

20:48 Persistence and consistency are essential during early launch setbacks.

24:13 Value offered at a fair price underpins sustainable results.

26:09 Competitive markets are not level, so strategy and data matter.

Resources Mentioned:

Isaac Rudansky

https://www.linkedin.com/in/isaacrudansky/

AdVenture Media Group | LinkedIn

https://www.linkedin.com/company/adventure-media-group-llc/

AdVenture Media | Website

http://adventureppc.com

Insightful Links:

https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/

https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing

https://advertising.amazon.com/en-ca/library/guides/omnichannel-marketing

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 1)

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 14 Nov 2025 08:57:05 -0500

Dots Oyebolu talks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac charts his path from artist to agency leader and explains why context still drives effective advertising. He compares contextual with behavioral targeting, outlines why precision promises often fall short, and discusses how teams can measure omnichannel impact when attribution is murky. Isaac closes with practical proxy metrics for lift and a focus on overall marketing efficiency.

Key Takeaways:

00:00 Introduction.

01:24 A creative background can inform the building of a successful agency.

02:47 Early hands-on campaigns demonstrate a path to starting a business.

05:29 Contextual advertising aligns messages with surrounding content.

07:15 Behavioral targeting can be costly and often misreads intent.

10:40 Changes to cookies require new approaches to maintain relevancy.

11:51 Matching the message to the moment improves engagement.

20:07 Brand search lift provides a useful proxy for campaign impact.

21:13 Transparency and a marketing efficiency ratio keep teams aligned.

Resources Mentioned:

Isaac Rudansky

https://www.linkedin.com/in/isaacrudansky/

AdVenture Media Group | LinkedIn

https://www.linkedin.com/company/adventure-media-group-llc/

AdVenture Media Group | Website

https://www.adventureppc.com/

AdVenture Academy

https://learning.adventureppc.com

Insightful Links:

https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/

https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing

https://advertising.amazon.com/en-ca/library/guides/omnichannel-marketing

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Steffen Hedebrandt — The Culture of Marketing Revenue Attribution in Go-to-Market Teams

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 30 Oct 2025 08:12:00 -0400

Dots Oyebolu talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata. Steffen shares his insights on building a revenue-driven marketing culture and how B2B teams can use data to align marketing activities with business outcomes. He discusses why attribution should focus on impact, the balance between experimentation and scaling, and how lean go-to-market teams can operate efficiently while maintaining creativity.

Key Takeaways:

00:00 Introduction.

04:17 When using a lot of channels, ensure their revenue is being measured.

09:02 Ongoing experimentation complements proven tactics to sustain consistent growth.

10:55 Conventional analytics tools often miss complex, multi-stakeholder B2B journeys.

15:20 Setting clear capacity limits helps go-to-market teams maintain operational quality.

18:41 Lean and resourceful marketing practices encourage creativity and improve efficiency.

20:12 Every marketing initiative is assessed by its cost and potential to generate positive ROI.

26:33 Measuring contribution to revenue is more effective than over-focusing on attribution.

Resources Mentioned:

Steffen Hedebrandt

https://www.linkedin.com/in/steffenhedebrandt/

Dreamdata | LinkedIn

https://www.linkedin.com/company/dreamdata-io/

Dreamdata | Website

https://dreamdata.io/

Insightful Links:

https://blog.titan-one.co/revenue-team-alignment-go-to-market-strategy

https://www.93x.agency/blog/why-marketing-should-own-their-revenue-targets

https://www.xactlycorp.com/blog/correctly-setup-revenue-attribution-highly-compensated-employees

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Laura Nguyen — Maximizing Marketing Team Performance for Organizational Success

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 23 Oct 2025 10:04:00 -0400

Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that matter and why curiosity fuels continuous improvement. This episode provides practical frameworks for elevating team performance and personal growth in dynamic market conditions.

Key Takeaways:

00:00 Introduction.

04:07 Leadership determines brand versus agency speed and adaptability.

07:51 Know yourself to manage consensus and team dynamics.

11:29 Leverage deep customer insights to drive product positioning.

15:06 Go beyond vanity metrics to track consistent engagement.

19:14 Leadership responsibility impacts employees’ daily experiences.

22:12 Self-awareness and communication are essential for effective leadership.

25:56 Authenticity and self-reflection are vital to marketing resilience.

29:01 Employee engagement surveys signal leadership success and team engagement.

31:45 Passionate curiosity sustains long-term growth in marketing careers.

Resources Mentioned:

Laura Nguyen

https://www.linkedin.com/in/lauran546/

Solle Solutions | LinkedIn

https://www.linkedin.com/company/solle-solutions/

Solle Solutions | Website

https://www.sollesolutions.com/

Insightful Links:

https://www.social4retail.com/tips-to-boost-the-performance-of-your-marketing-team.html

https://improvado.io/blog/how-improve-team-efficiency

https://www.o8.agency/blog/14-tips-for-improving-your-marketing-department-strategies

https://planful.com/blog/marketing-leadership-4-tactics-to-lead-a-successful-team/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Escape the Overwhelm of Online Business Marketing Operations

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 16 Oct 2025 06:23:55 -0400

Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”

Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm.

Key Takeaways:

00:00 Introduction

05:02 Success comes from creating a life and business you actually love.

06:20 Avoid tactics that don’t suit your personality — they won’t serve you.

11:12 You can’t guarantee the outcome, but you can control your actions.

12:30 Set realistic goals, and break them into small, daily steps.

17:44 Long-term consistency brings better results than short-term strategy.

20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.”

25:04 Small audiences offer marketing advantages large brands can’t match.

31:36 Tech and AI are tools, but humans are still essential.

44:42 Treat freelance team members as part of your core team.

Resources Mentioned:

Teresa Heath-Wareing

https://www.linkedin.com/in/teresaheathwareing/

Teresa Heath-Wareing Limited | LinkedIn

https://www.linkedin.com/company/thw-marketing-&-pr/

Teresa Heath-Wareing Limited | Website

https://teresaheathwareing.com/

Insightful Links:

https://www.ianbrodie.com/escape-marketing-overwhelm/

https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/

https://www.shopify.com/ca/blog/marketing-strategies

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Go-to-Market Wings That Make E-Commerce Brands Fly

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 14 Oct 2025 08:12:27 -0400

On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “30 Under 30” and Inc.’s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today’s crowded landscape.

Key Takeaways:

00:00 Introduction.

03:12 Gen Z values individualism and customization above broad generalizations.

06:36 Social media fuels unrealistic expectations and comparison culture.

09:21 Influencer marketing thrives because people seek third-party validation.

12:40 Word of mouth remains the most powerful marketing driver.

16:09 The Hawk Method: awareness, nurturing and trust build brands.

20:34 Data-driven decisions: “stop using yourself as a case study”.

24:02 ROAS metric fails without factoring in purchase cycle length.

27:30 AI marketing tools reveal low-hanging fruit and fix problems.

30:39 Building lasting business relationships matters more than quick results.

Resources Mentioned:

Erik Huberman

https://www.linkedin.com/in/erikhuberman/

Hawk Media | LinkedIn

https://www.linkedin.com/company/hawkemedia/

Hawke Media | Website

https://www.hawkemedia.com

"Forbes’ “30 Under 30”

https://www.forbes.com/profile/erik-huberman/

Inc.’s “Top 25 Marketing Influencers”

https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.html

Insightful Links:

https://www.shopify.com/ca/blog/go-to-market-strategy

https://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tips

https://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

High-impact Customer Stories That Build Brand Advocacy

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 02 Oct 2025 00:00:00 -0400

Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical formats that B2B marketers can use to get more mileage from their customer success stories.

Key Takeaways:

00:00 Introduction.

04:33 AI hallucinates and misses the nuance of human relationships.

07:39 Customer stories are hard to do well but worth the effort.

09:03 Positive response rates tripled when brands used customer proof.

12:36 Case studies shouldn’t be pigeonholed into a single format.

15:33 Stories can be repurposed as nibble, bite, snack or meal.

17:42 Worry less about competitors and more about reaching ideal clients.

22:21 Assisted conversions show the unseen influence of customer stories.

24:39 The consumer is not an idiot. She’s your mother.

27:57 Evergreen stories should be repurposed across the customer journey.

Resources Mentioned:

Joel Klettke

https://www.linkedin.com/in/joelklettke/

Case Study Buddy | LinkedIn

https://www.linkedin.com/company/case-study-buddy/

Case Study Buddy | Website

https://www.casestudybuddy.com

Insightful Links:

https://www.gartner.com/en/digital-markets/insights/customer-success-stories

https://fastercapital.com/content/Customer-Advocacy--Amplifying-Customer-Success-Stories.html

https://90seconds.com/blog/the-impact-of-customer-stories/

https://www.prinhr.co.uk/news-and-views/how-to-use-customer-stories-in-your-marketing

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 25 Sep 2025 00:00:00 -0400

Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth.

Key Takeaways:

00:00 Introduction.

04:22 Be cautious with LinkedIn’s newest predictive audience features.

08:17 Timing and relevancy often determine outreach success.

10:55 Offers must stand out in oversaturated inboxes.

15:03 Dominate your own LinkedIn network first.

17:14 Giving away your playbook builds trust and authority.

22:13 Engagement strongly correlates with inbound leads.

27:58 LinkedIn users log in ready to be influenced.

31:06 YouTube channel builds reach with practical education.

Resources Mentioned:

Justin Rowe

https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable | LinkedIn

https://www.linkedin.com/company/impactableb2b/

Impactable | Website

https://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_page

Insightful Links:

https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdf

https://sproutsocial.com/insights/linkedin-statistics/

https://blog.hootsuite.com/linkedin-statistics-business/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

What Is the Demand and Supply Paid Search Model?

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 18 Sep 2025 00:00:00 -0400

On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns.

Key Takeaways:

00:00 Introduction.

05:02 PPC Live UK evolves from a side hustle into a main business.

09:21 AI still struggles to replicate empathy and tone of voice.

13:04 Digital advertising is expensive and not accessible for all.

17:34 Small businesses lack data, so manual approaches remain critical.

21:32 Marketers must show up at the right time without repetition.

25:16 Frequency capping is essential for sustainable PPC campaigns.

29:29 Average order value matters more than conversion count alone.

33:00 What gets celebrated gets repeated in marketing and leadership.

37:33 PPC hits diminishing returns if spend is not redirected.

Resources Mentioned:

Anu Adegbola

https://www.linkedin.com/in/themarketinganu/

PPC Live UK | LinkeIn

https://www.linkedin.com/company/ppcliveuk/

PPC Live UK | Website

https://www.ppc.live

Insightful Links:

https://medium.com/@Glenames/programmatic-advertising-101-c92b5f6cd75d

https://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategy

https://searchengineland.com/how-to-incorporate-search-demand-in-your-campaign-optimizations-347798

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

A Quick Guide to Marketing Automation for Brand Strategists

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 11 Sep 2025 07:36:59 -0400

In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data.

Key Takeaways:

00:00 Introduction.

03:12 Build your email list before launching products and courses.

05:28 Use quiz data to qualify and disqualify leads confidently.

09:21 Differentiate by delivering value because sales cycles are longer.

12:48 Quiz results segment audiences by challenges and demographics effectively.

15:39 Grow from inside out by prioritizing quality over quantity.

21:00 Two tools, a quiz platform and CRM, run automation.

Resources Mentioned:

Tai Goodwin

https://www.linkedin.com/in/taigoodwin/

That Marketing Team | LinkedIn

https://www.linkedin.com/company/thatmarketingteam/

That Marketing Team | Website

https://thatmarketingteam.com/

“The Profitable Woman’s Playbook” by Tai Goodwin

https://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2

*Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of You

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Customer Retention Marketing With Intention and Profits

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 09 Sep 2025 12:30:00 -0400

On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits.

Key Takeaways:

00:00 Introduction.

04:56 Customer retention depends on delivering authentic human experiences.

10:35 Intentionality is the foundation for achieving meaningful business results.

15:53 Web3H centers on humanity beyond technology and automation.

19:18 Branding is about honoring promises, not creating masks.

28:35 Human beings crave belonging, connection and significance.

30:22 Direct mail is a quiet and powerful channel for marketing.

35:08 Overwhelming customers with humanity creates stronger relationships.

46:30 Consistency in client retention is strengthened by surprise and delight.

50:48 Use data and insights to build confidence and prove success.

Resources Mentioned:

Greg Smith

https://www.linkedin.com/in/greg-smith-shw

buntu.YOU | LinkedIn

https://www.linkedin.com/company/buntu-you/

Buntu YOU | Website

https://buntu.com.au/

Insightful Links:

https://www.zendesk.com/blog/customer-retention/

https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-notes

https://sendgrid.com/blog/retention-marketing/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Growing Your B2B Business With the LinkedIn Master Plan

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 28 Aug 2025 00:00:00 -0400

Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth.

Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact.

Key Takeaways:

00:00 Introduction.

01:46 Starting a sales job with zero resources.

05:53 Landing a $2 million client from authentic LinkedIn content.

09:15 Why chasing engagement pods and viral templates kills true value.

12:54 Social selling defined: Right people, nurtured over time equals win.

16:42 The real KPI: quality conversations, not follower count or reach.

20:36 Most people on LinkedIn aren’t proactively starting genuine conversations.

24:15 Removing bots and fake accounts means better business results.

27:00 Do quality work, prioritize niche and avoid shortcut temptations.

35:12 Michelle’s GROWTH framework for employee advocacy and lasting habits.

Resources Mentioned:

Michelle Raymond

https://www.linkedin.com/in/michellejraymond/

B2B Growth Co | LinkedIn

https://www.linkedin.com/company/b2b-growth-co/

B2B Growth Co | Website

https://b2bgrowthco.com/

Insightful Links:

https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/

https://blog.hubspot.com/sales/social-selling-linkedin

https://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Behavioural Marketing That Drives Customer Action and Loyalty

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 21 Aug 2025 11:22:13 -0400

Dots Oyebolu speaks with Nancy Harhut, Co-Founder and Chief Executive Officer of HBT Marketing. They explore the world of behavioral marketing and how marketers can leverage psychological principles to drive customer acquisition and brand loyalty. The conversation covers practical applications of behavioral science, from influencing stakeholders to crafting compelling narratives that activate multiple areas of the brain.

Key Takeaways:

0:00 Introduction.

04:06 No magic wand exists that makes people take action every time.

07:12 Behavioral science principles work across all demographics and environments.

12:03 The appeal of the phrase: "Would you be willing to consider this?"

21:57 Customer cynicism grows with ChatGPT and increased information access.

25:42 Scarcity drives immediate decisions when interest already exists.

29:36 More brain activation improves understanding and memory retention.

30:17 “Narrative transport” pulls listeners into the story so they feel what the characters feel.

32:30 Once ideas become yours through stories, you're reluctant to give them up.

34:30 Focus on lifetime value rather than just immediate acquisition.

39:30 Information gap theory: people take action to close gaps between what they know and want to know.

Resources Mentioned:

Nancy Harhut

https://www.linkedin.com/in/nancyharhut/

HBT Marketing | LinkedIn

https://www.linkedin.com/company/hbt-marketing/

HBT Marketing | Website

https://www.hbtmktg.com/

Insightful Links:

https://www.ogilvy.com/ideas/how-increase-your-marketing-effectiveness-behavioral-science

https://terakeet.com/blog/behavioral-marketing/

https://kadence.com/how-to-use-consumer-behaviour-to-drive-customer-action-and-loyalty/

https://contentmarketinginstitute.com/articles/content-increase-audience-response/

https://www.naylor.com/associationadviser/10-free-behavioral-science-secrets/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Going-To-Market With D2C Marketing Strategies That Drive Revenue

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 15 Aug 2025 13:59:00 -0400

Dots Oyebolu speaks to Nigel Thomas, CEO of Alpha Unbound*. Nigel shares his remarkable evolution from construction cost management to D2C marketing leadership, unpacking financial discipline, agency operations, influencer strategies and the latest in first-party data and digital experiences. They explore attribution, content and the future of customer experience — all tailored for modern marketers navigating a changing digital economy.

Key Takeaways:

(00:00) Introduction.

(06:42) How unrealistic early market conditions shaped D2C growth.

(10:12) Why TikTok’s audience behavior differs from Facebook’s.

(15:48) The fundamentals focused on today by winning brands.

(16:54) First-party data as a competitive advantage.

(18:39) Why poor input leads to poor creative output.

(22:30) The customer-experience risks of agency silos.

(24:21) A $200,000 campaign built from targeted research.

(29:18) Gamification’s role in improving website experiences.

(35:39) Understanding a lifetime value to CAC ratio.

(41:51) Why perfect attribution isn’t possible and what to focus on instead.

(52:45) Making agencies care by sharing the why, not just the how.

(01:00:51) The cost of not creating personalized customer experiences.

Resources Mentioned:

David to Goliath | Website

https://mentoring.davidtogoliath.com/l/undeniable-business-planner

Insightful Links:

https://home.breinify.ai/learn/best-d2c-marketing-strategies

https://www.feedough.com/d2c-marketing-guide/

https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/

*Since recording the interview, Nigel Thomas has changed companies and is now the Founder of David to Goliath

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

B2B SEO Strategies for Websites and Demand Captures

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 07 Aug 2025 06:28:00 -0400

Dots Oyebolu speaks to Sam Dunning, Sales Director and Co-Owner of Web Choice*, about driving measurable demand using SEO, website performance and strategic content development. Sam shares how B2B companies can unlock bottom-of-funnel results, improve lead quality and build brand equity — all through smarter organic strategies. He also discusses the shift toward zero-click content, his approach to gated versus ungated assets and how to build out content engines that work long after publishing.

Key Takeaways:

(00:00) Introduction.

(06:33) SEO is more than traffic — it strengthens all GTM channels.

(12:45) Start with high-intent search terms from in-market buyers.

(16:27) Use sales and success teams to identify content themes.

(18:48) Zero-volume keywords can still signal strong buying intent.

(21:39) Niche terms outperform broad keywords in B2B SEO.

(24:00) Review top pages and one-up competitors with richer detail.

(26:54) Gated content blocks SEO unless it's highly valuable.

(27:18) Focus content on bottom-funnel terms to drive conversions.

(31:00) Social proof builds trust and reinforces content performance.

(35:03) Podcast guesting is a powerful PR and backlink strategy.

Resources Mentioned:

Sam Dunning

https://www.linkedin.com/in/samdunning/

Breaking B2B | LinkedIn

https://www.linkedin.com/company/breaking-b2b/

Breaking B2B | Website

https://www.breakingb2b.com/

Web Choice UK | Website

https://www.webdesignchoice.co.uk/

Insightful Links:

https://www.leadfeeder.com/blog/demand-generation-tactics/

https://firstpagesage.com/seo-blog/b2b-saas-seo-best-practices-for-2023/

https://www.blendb2b.com/blog/the-best-b2b-demand-generation-strategies-for-2023

*Since recording the interview, Sam Dunning has changed companies and is now the Founder of Breaking B2B

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

B2B Podcasts Need Less B2B and Way More of This

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 31 Jul 2025 05:28:58 -0400

Dots Oyebolu welcomes Ryan Sullivan, Founder and Owner of Podcast Principles, on this episode.

Ryan shares his expertise in helping B2B brands leverage podcasts to build audience-focused marketing strategies. He discusses how companies can move beyond short-term KPIs and embrace podcasts as a long-term vehicle for content demand generation. Ryan also highlights the importance of creative freedom, consistency and developing content that reflects culture over corporate trends.

Key Takeaways:

(04:11) The core value of podcasting remains the same, offering depth and connection beyond surface-level marketing.

(05:06) We now live in an era where people may follow your content without ever buying from you.

(11:15) Creating demand for your content is more important than tying every effort directly to sales.

(18:28) A small audience today is what builds the momentum for a larger audience tomorrow.

(23:29) Creative ideas aren’t born in systems or processes but moments of inspiration.

(34:29) B2B podcasts need to tap into culture, not just traditional industry formats.

(40:02) Great podcast clips require craftsmanship, not automation or shortcuts.

(42:54) Organic social media is still the most effective way to build awareness and drive engagement.

Resources Mentioned:

Ryan Sullivan

https://www.linkedin.com/in/sullybop/

Podcast Principles | LinkedIn

https://www.linkedin.com/company/podcast-principles/

Podcast Principles | Website

https://www.podcastprinciples.com/

Insightful Links:

https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcasting

https://www.lemonpie.fm/resource/klue

https://www.casted.us/blog/the-next-generation-of-b2b-content-marketing-the-b2b-podcast-maturity-curve

https://www.thedrum.com/opinion/2023/06/22/4-ways-brands-can-use-podcasting-flex-their-creative-muscles

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Brand-Focused Marketing Strategies for the New Online Era

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 24 Jul 2025 08:59:00 -0400

Laura Erdem, Sales Leader - Americas of Dreamdata, shares how sales and marketing teams can work together more effectively by focusing on shared business goals rather than forced alignment. Laura highlights the role of revenue attribution in helping marketers understand which activities are driving real impact, while acknowledging the complexity of measuring modern buyer journeys. She also discusses the value of correlation over time when it comes to linking marketing activities to revenue, and why simplifying processes and working closely with RevOps teams can help marketers feel more confident about their contributions to growth.

Key Takeaways:

(01:22) Sales and marketing alignment is about mutual respect, not friendship.

(05:05) Creativity thrives when teams have time and space to experiment.

(09:19) Marketing teams should collaborate with RevOps to understand impact.

(13:10) MQLs need to connect to SQLs and revenue, not just impressions.

(15:11) Attribution is often indirect; correlation over time is key.

(18:03) Good data enables marketers to take accountability for revenue.

(22:00) Using LinkedIn intentionally supports both sales and marketing goals.

(24:46) Startup principles help enterprises achieve faster growth.

(27:48) Transformation teams test ideas before full-scale execution.

Resources Mentioned:

Dreamdata website

https://dreamdata.io/

Insightful Links:

https://www.pecan.ai/blog/attribution-marketing-machine-learning/

https://www.linkedin.com/pulse/communicating-marketings-impact-revenue-elevating-role-isaac-asendele/

https://martech.org/new-attribution-challenge-understanding-marketing-sales-work-together/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

A Look at the Maturity Curve for Launching Successful Podcasts

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 18 Jul 2025 14:58:00 -0400

On this episode, Dave Jackson, Founder of School of Podcasting, joins Dots Oyebolu to unpack the concept of podcast maturity and why many shows fail to gain traction. With nearly two decades of experience, Dave shares practical advice for marketers looking to launch or improve their branded podcasts.

From understanding your “why” to maximizing content distribution and measuring engagement, this conversation offers tactical insights for using podcasts as a tool for B2B marketing growth.

Key Takeaways:

(04:54) Podcasting builds connections, making you someone’s temporary friend.

(07:25) Without a clear purpose, most podcasts fail after eight episodes.

(08:08) Invest more time understanding your audience than you invest in your gear.

(12:57) Use your website as a follow hub, not just “find us wherever you get podcasts.”

(13:51) Reviews don’t help the algorithm — they serve as social proof for advertisers.

(19:28) Focus on being the most talked-about show, not just the most downloaded.

(21:38) Listening to your market’s language helps guide relevant episode content.

(27:01) Ask your audience to share your content with clarity and confidence.

Resources Mentioned:

School of Podcasting website

https://schoolofpodcasting.com/

Insightful Links:

https://www.casted.us/blog/the-next-generation-of-b2b-content-marketing-the-b2b-podcast-maturity-curve

https://jake-jorgovan.com/blog/how-to-start-and-produce-a-podcast

https://www.buzzsprout.com/blog/podcast-marketing

https://www.clariantcreative.com/launch-a-podcast-best-practices

https://riverside.fm/blog/podcast-marketing

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The Marketing Treasure Hunt for Opportunities in Consumer Behaviour

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 10 Jul 2025 09:56:38 -0400

Rory Sutherland, Vice Chairman at Ogilvy UK, joins Dots Oyebolu to discuss the underestimated power of perception, the limits of logic in marketing, and how behavioral science can uncover overlooked opportunities in consumer behavior.

He explains why repeat purchases beat novelty, the role of emotional efficiency in decision-making, and how marketers should think like detectives rather than data analysts.

Key Takeaways:

(03:10) Presenting a product effectively is not an option but a necessity.

(05:24) The Uber map reduced stress not by shortening waits but by adding certainty.

(06:54) People post-rationalize their decisions more than they realize.

(09:04) Marketers should approach their work like detectives, asking what they don’t know and seeking hidden motivations behind consumer behavior.

(14:23) Our sensory systems are inseparable from context, making marketing essential — without proper framing, even great products can fail.

(19:09) Price is a feeling, not just a number, in consumer decision-making.

(23:35) Testing counterintuitive ideas reveals unseen marketing truths.

(24:37) Sales aren’t driven just by lower prices — consumers often buy for the feeling of getting a deal, not the deal itself.

Resources Mentioned:

Rory Sutherland

https://www.linkedin.com/in/rorysutherland/

Ogilvy UK

https://www.linkedin.com/company/ogilvyuk/

“Alchemy: The Surprising Power of Ideas That Don't Make Sense” (book) by Rory Sutherland

https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529

“The Experience Machine: How Our Minds Predict and Shape Reality” (book) by Andy Clark

https://www.amazon.co.za/Experience-Machine-Minds-Predict-Reality/dp/1524748455

Insightful Links:

https://www.meltwater.com/en/blog/customer-behaviour-data-driven-marketing

https://www.moengage.com/learn/consumer-behavior-in-marketing/

https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Grow With Email, the Most Untapped Marketing Strategy

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Mon, 07 Jul 2025 00:00:00 -0400

Join Dots Oyebolu as he speaks to Jay Schwedelson, Founder of SubjectLine.com, about the evolving role of email marketing in a rapidly changing digital landscape.

Jay shares tactical insights into how businesses can maximize their email strategy amidst budget cuts, automation fatigue and the rise of AI. From building smarter contact lists to rethinking autoresponders, this episode delivers practical takeaways for marketers looking to boost engagement and retention.

Key Takeaways:

(01:24) Jay outlines his ventures, including Outcome Media and the Guru Conference.

(02:26) Jay emphasizes democratizing access to quality marketing education through free resources.

(04:32) A tighter economy means email becomes more vital due to its cost efficiency.

(07:10) Pop-up contact forms are highly effective and shouldn't be dismissed as annoying.

(08:38) Pop-ups grab 9% of site visitors’ information within the first five visits.

(11:21) The autoresponder is the most important email marketers send, driving inbox deliverability.

(12:48) A compelling welcome email subject line boosts inbox placement by signaling recipient engagement to email providers.

(21:02) Outdated automation content can harm your pipeline and brand trust.

(23:56) Common myths about spam filters and subject lines are outdated; emojis and “free” are effective and safe.

Resources Mentioned:

Jay Schwedelson

https://www.linkedin.com/in/schwedelson/

SubjectLine.com | LinkedIn

http://subjectline.com

SubjectLine | Website

https://www.subjectline.com

Outcome Media

https://www.outcomemedia.com

Guru Conference

https://www.guruconference.com

Jay Schwedelson's Website

https://www.jayschwedelson.com

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Reimagining Growth Marketing Strategies for Today’s Brands

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 26 Jun 2025 04:15:00 -0400

Dots Oyebolu’s latest guest is Gaetano Nino DiNardi, Growth Advisor and former marketing leader at Pipedrive, Sales Hacker (now Outreach) and Nextiva.

Gaetano shares his unconventional journey from music producer to sought-after marketing strategist. He dives into his early SEO experiments, the power of inbound marketing and how focus — not scale — is the secret to long-term success.

With a no-fluff, hustle-forward philosophy, Gaetano outlines how most SaaS companies lack true differentiation and why success often comes from execution rather than positioning.

Key Takeaways:

(01:31) Gaetano shares how his blogging background and passion for SEO launched his unexpected career in marketing.

(05:29) Companies usually fall into two categories: those that know what to do but need help executing, and those that need help figuring out the strategy.

(07:31) Focused, phased marketing efforts yield better results than attempting to tackle everything at once.

(10:33) With so many SaaS brands blending, standing out often comes down to creating stronger content, bolder creative and sharper execution.

(13:59) Consistency is critical in marketing success; historical examples are good for showing how competitors have pulled ahead.

(18:53) Traditional demand capture tactics, such as biased comparison tables, backfire; instead, highlight genuine value.

(24:30) Conversion paths often span multiple touchpoints, and marketers must evaluate the full journey, not just isolated campaigns.

(30:00) Community-driven spaces like Docebo’s customer hub play a key role in customer retention and advocacy.

(38:42) Using customer data to target competitors' audiences through tools like LinkedIn and data platforms is a powerful growth tactic.

Resources Mentioned:

Gaetano Nino DiNardi

https://www.linkedin.com/in/officialg/

Pipedrive | LinkedIn

https://www.linkedin.com/company/pipedrive/

Outreach | LinkedIn

https://www.linkedin.com/company/outreach-saas/

Nextiva | LinkedIn

https://www.linkedin.com/company/nextiva/

SEMRush

https://www.semrush.com/

OfficialGaetano.com | Website

https://officialgaetano.com

Docebo Community

https://community.docebo.com/

Insightful Links:

https://www.bain.com/insights/reimagining-marketing-during-recessionary-times/

https://www.divisional.co/blog/tips-to-optimize-growth-marketing-strategy

https://www.dashly.io/blog/demand-generation-vs-growth-marketing/

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

LinkedIn Ads Is the Secret Weapon for B2B Customer Growth

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 20 Jun 2025 02:19:00 -0400

Joining Dots Oyebolu on this episode is AJ Wilcox, Founder of B2Linked, the world’s first LinkedIn Ads agency. AJ shares how he went from SEO and Google Ads to managing the largest LinkedIn Ads account globally, and why LinkedIn has become the most effective paid channel for reaching high-value B2B decision-makers.

Key Takeaways:

(01:25) AJ shares how he transitioned from SEO and Google Ads into becoming a LinkedIn Ads specialist.

(01:44) AJ reveals the surprising early success that led him to go “all in” on LinkedIn Ads.

(04:23) Luxury brands like Rolex are increasingly using LinkedIn Ads to target high earners with precise business demographics.

(06:42) AJ breaks down a modern, profitable B2B LinkedIn Ads strategy that prioritizes brand marketing and video.

(06:52) Video retargeting on LinkedIn allows brands to create emotional, sequential interactions that build trust.

(11:02) Despite high CPCs, LinkedIn delivers better ROI than Facebook when looking at qualified leads and conversions.

(15:14) LinkedIn’s built-in targeting often eliminates the need for lookalike audiences.

(22:12) Video views are a more valuable KPI than clicks. A 45-second view can often deliver more impact than a website visit.

(27:14) Over 50% of AJ’s leads now come from podcast listeners, proving the impact of consistent, value-driven audio content.

Resources Mentioned:

AJ Wilcox

https://www.linkedin.com/in/wilcoxaj/

B2Linked | LinkedIn

https://www.linkedin.com/company/b2linked/

B2Linked | Website

https://b2linked.com

LinkedIn Ads Fanatics community

https://fanatics.b2linked.com/

The LinkedIn Ads podcast

https://b2linked.com/podcast

Insightful Links:

https://fanatics.b2linked.com/

https://www.advance-metrics.com/en/blog/linkedin-ads-your-b2b-magic-bullet/

https://www.marketingprofs.com/podcasts/2019/41263/linkedin-ads-aj-wilcox-marketing-smarts

https://directiveconsulting.com/blog/b2b-linkedin-strategy-saas

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Business Intelligence Strategies for Paid Media Revenue Streams

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 12 Jun 2025 00:00:00 -0400

Dots Oyebolu and Cory Henke, Founder and CEO of Variable Media, discuss modern paid media intelligence. Cory shares insights from his journey via major agencies and platforms to build a data-first paid media agency. He unpacks the challenges and philosophies around attribution and campaign measurement and explains how business intelligence tools like Power BI help brands unlock deeper visibility into what really drives performance.

Key Takeaways:

(01:20) Cory’s marketing journey.

(04:36) Marketers who rely solely on in-platform data miss the bigger picture — merging CRM, web analytics and ad platforms reveals deeper insights.

(07:51) Cory believes that attribution is unsolvable because great outcomes stem from many variables.

(09:50) In a dynamic ad landscape, Cory emphasizes having a conservative projection and a flexible testing strategy.

(11:16) For new brands, organic growth should precede paid media — proving demand without ad spend is key to long-term success.

(13:03) Attribution models are biased by platform incentives; YouTube, for instance, creates halo effects that platforms often credit to search.

(16:28) Cory’s team customizes attribution by extracting campaign data from multiple platforms, merging it via Power BI for clearer performance storytelling.

(21:31) CPM is Cory’s favorite marketing metric — unlike other KPIs, it reveals raw costs and helps evaluate the efficiency of reach, regardless of engagement.

(27:42) Staying top of mind and testing new formats is key as digital advertising continues to evolve beyond traditional performance metrics.

Resources Mentioned:

Cory Henke

https://www.linkedin.com/in/coryhenke/

Variable Media | LinkedIn

https://www.linkedin.com/company/variable-media/

Variable Media | Website

https://variable.media/

Power BI

https://www.microsoft.com/en-us/power-platform/products/power-bi

Cory Henke on Twitter

https://twitter.com/CoryHenke

Insightful Links:

https://online.mason.wm.edu/blog/data-analytics-in-digital-marketing

https://www.akkio.com/post/business-intelligence-in-marketing

https://www.netsuite.com/portal/resource/articles/erp/business-intelligence-strategy.shtml

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Your Outbound Email Marketing B2C Go-To-Market Solution

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 05 Jun 2025 00:00:00 -0400

Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.

Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing.

From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers can rethink engagement, improve deliverability and expand their reach without sacrificing relevance or compliance.

Key Takeaways:

(02:11) Customers.ai identifies website visitors using AI for outbound marketing.

(03:53) The future of marketing is hyper-personalized and AI-driven, with individualized video sales letters and content.

(07:39) B2C companies are now facing ROI challenges in digital ads due to skyrocketing CPMs.

(09:02) Intent-driven email marketing can provide higher quality leads for B2C businesses at a fraction of ad costs.

(16:17) “Intent-driven outbounding” is a new category blending the best of inbound and outbound strategies.

(18:41) Three strategic pillars are dynamic list generation, deliverability tools and email list hygiene.

(33:18) AI-powered creative customization tailors messages to user behavior, identity and journey.

(40:17) Customers.ai restores first-party data pipelines, overcoming modern browser and privacy restrictions.

(46:11) CAN-SPAM monitors compliance in the US but strategic discomfort boosts innovation.

Resources Mentioned:

Larry Kim

https://www.linkedin.com/in/larrykim/

Customers.ai | LinkedIn

https://www.linkedin.com/company/customersai/

Customers.ai | Website

https://customers.ai

Insightful Links:

https://customers.ai/blog

https://userlist.com/blog/b2c-saas-email-marketing/

https://www.business2community.com/brandviews/marketo/leverage-social-intent-data-email-marketing-01818638

https://martech.org/4-qualities-of-an-intent-driven-marketing-automation-email-program/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

What It Takes To Build Diverse and Inclusive Marketing Strategies

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 29 May 2025 08:14:00 -0400

Dots Oyebolu welcomes Michelle Ngome, Founder and President of the African-American Marketing Association (AAMA), in this episode.

Michelle shares her journey from finance to marketing, emphasizing the importance of integrated strategies that blend traditional and digital efforts. She unpacks the evolution of inclusive marketing, the challenges and triumphs of building a diverse marketing community and why empathy and representation must go beyond surface-level diversity.

Key Takeaways:

(01:19) Michelle transitions from finance to a 15-year marketing career focused on small businesses and thought leadership.

(02:31) A call for holistic representation — beyond token visuals — in inclusive marketing.

(04:08) The African-American Marketing Association’s membership is split between entrepreneurs and corporate marketers.

(05:28) The Marketing for the Culture Summit fosters community among Black marketers from across North America.

(10:27) Younger generations demand social responsibility and hold brands more accountable than ever.

(18:09) Michelle outlines her five-point framework for inclusive marketing.

(24:56) Brands should expand existing offerings to new communities instead of creating entirely new products.

(33:11) Internal audits and strategic planning ensure DEI efforts are authentic and sustainable.

(35:17) Annual reports and competitor research offer hidden insights for shaping impactful DEI marketing strategy.

(46:35) Always include representative voices in decision-making to ensure cultural campaigns are guided authentically.

Resources Mentioned:

Michelle Ngome

https://www.linkedin.com/in/mngome/

The African-American Marketing Association (AAMA) | LinkedIn

https://www.linkedin.com/company/african-american-marketing-association/

Michelle Ngome | Website

https://www.michellengome.com/

Insightful Links:

https://all-in.withgoogle.com/strategy/

https://www.texthelp.com/en-gb/resources/digital-accessibility-guide/inclusive-marketing/

https://advertising.amazon.com/en-ca/library/guides/inclusive-marketing

https://beinclusivethecardgame.com/

https://www.aa-ma.org/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Why Podcast Ads Should Be Part of Your Marketing Strategy

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 22 May 2025 00:00:00 -0400

Join Dots Oyebolu as he speaks to Heather Osgood, Founder of True Native Media Podcast Advertising, a podcast representation agency that specializes in connecting mid-level shows with advertisers.

Heather shares the growing value of podcast advertising in modern marketing strategies. She explores the unique power of host-read ads, the intentional nature of podcast audiences, and how brands can benefit from targeted campaigns even without producing a podcast themselves.

Key Takeaways:

(03:45) Host-read ads build trust and drive strong purchase intent.

(05:05) Podcast listeners are highly engaged, consuming up to 80% of episodes.

(07:04) Small, niche B2B audiences can be very effective for advertisers.

(08:18) Define the podcast’s purpose before pursuing monetization.

(10:28) Business, marketing and finance podcasts perform well in ad sales.

(16:02) Think about the size of the audience you’re targeting.

(25:56) Promo codes, landing pages and pixel tracking help measure ROI.

(28:41) Podcast ads enhance other media performance through a multi-channel marketing mix.

(29:26) Podcast ads boost channel synergy, tripling video performance when run together.

Resources Mentioned:

Heather Osgood

https://www.linkedin.com/in/podcastadvertising/

True Native Media Podcast Advertising | LinkedIn

https://www.linkedin.com/company/tnma/

True Native Media Podcast Advertising | Website

https://truenativemedia.com/

Insightful Links:

https://truenativemedia.com/2021-marketing-plan/

https://www.quillpodcasting.com/blog-posts/podcast-advertising-should-be-paid-strategy

https://advertise.acast.com/news-and-insights/7-reasons-why-you-need-podcast-advertising-in-your-marketing-mix

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The Corporate Advancement of Women in Marketing Leadership

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 15 May 2025 00:00:00 -0400

In this episode, Dots Oyebolu welcomes Sheena Yap Chan, Founder and Host of The Tao of Self-Confidence, Wall Street Journal bestselling author, keynote speaker, consultant and PR expert.

Sheena shares her journey from grappling with cultural invisibility to becoming a global voice for Asian women’s empowerment. She dives into the critical need for representation, confidence-building and collaboration among women in marketing and beyond.

Key Takeaways:

(02:12) Sheena starts her podcast to spotlight Asian women’s confidence journeys.

(03:08) Addressing mental health and trauma is foundational to leadership growth.

(08:22) Confidence isn’t about volume — it’s about authenticity.

(10:43) Gender bias in Asia and globally still stalls women’s progress.

(14:43) Women must overcome jealousy and collaborate more effectively.

(16:06) Self-promotion and bold marketing are crucial for growth.

(19:01) The “superwoman” myth hinders progress and well-being.

(27:37) Diversity must go beyond optics to real inclusion.

(33:51) Trust is the foundation of business — without it, credibility, connection and ethical leadership fall apart.

Resources Mentioned:

Sheena Yap Chan

https://www.linkedin.com/in/sheenayapchan/

The Tao of Self-Confidence

https://www.linkedin.com/company/the-tao-of-self-confidence

Sheena Yap Chan Website and Resources

https://sheenayapchan.com/

“The Tao of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within” Book

https://www.amazon.com/Tao-Self-Confidence-Moving-Beyond-Awakening/dp/1394166575

“The Tao of Self-Confidence” Podcast

https://thetaoofselfconfidence.com/

Insightful Links:

https://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.

https://www.forbes.com/sites/forbesagencycouncil/2023/03/08/12-powerful-ways-women-in-pr-and-marketing-can-claim-their-space-in-leadership/?sh=59640c9f729a

https://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Create Solid Content Marketing Operation With Content Intelligence

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 08 May 2025 00:00:00 -0400

In this episode, Dots Oyebolu speaks to Cruce Saunders, Founder and Principal at Simple [A], about building scalable content operations using intelligent systems and structured processes.

Cruce shares how organizations can transform content from a chaotic expense into a strategic asset through clear handoffs, semantic models and composable architectures. Drawing from decades of experience, he outlines how content operations supports omnichannel delivery, reduces duplication and accelerates time-to-market across enterprise teams.

Key Takeaways:

(03:27) Generative AI is shaping content creation and delivery, but many companies are still working on foundational content operations.

(06:29) Content operations oversee the entire content lifecycle, ensuring strategic goals are realized across every customer experience.

(08:37) Content marketing is only one output of a broader content operations system, alongside support tools like chatbots and documentation.

(10:12) Large organizations can save millions by centralizing content services and reducing duplicated effort across teams and channels.

(14:45) Semantic models and intelligent tagging systems make content discoverable and contextually connected across digital experiences.

(23:16) Content services organizations often pay for themselves within the first year by eliminating hundreds of manual hours per campaign and delivering multimillion-dollar ROI.

(31:31) Enterprises can achieve ROI in year one by reducing redundant content processes and automating high-friction handoffs.

Resources mentioned:

Cruce Saunders

https://www.linkedin.com/in/cruce/

Simple [A] | LinkedIn

https://www.linkedin.com/company/simple-a/

Simple [A] | Website

https://simplea.com/

Insightful Links:

https://blog.hubspot.com/marketing/content-operations

https://contentmarketinginstitute.com/articles/content-operations-framework/

https://www.toaststudio.com/en/content-marketing-operations-the-engine-of-your-content-strategy/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Marketing of the Customer, by the Customer and for the Customer

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 01 May 2025 00:00:00 -0400

In this episode, Dots Oyebolu speaks with David Meerman Scott, Marketing Strategist and Bestselling Author of “Fanocracy: Turning Fans into Customers and Customers into Fans.”

David explores the neuroscience behind fandom and the power of customer-centric marketing, sharing how marketers can create enduring value by prioritizing connection over conversion.

Key Takeaways:

(01:34) Transitioning from Wall Street to bestselling marketing author.

(03:04) Most marketers mistakenly focus on products instead of buyer personas’ needs.

(05:51) B2B marketers often lose sight of the human element by targeting businesses instead of individuals.

(10:10) Hagerty builds a tribe around classic car lovers with over a million YouTube subscribers.

(13:58) HubSpot exemplifies fan-building by offering extensive free education before a sales pitch.

(14:38) HubSpot’s Inbound conference attracts massive audiences and showcases how offering value without strings can create loyal brand advocates.

(17:12) Unlike ads, content like blog posts lives forever and compounds as an asset.

(22:13) One-star reviews can reflect unrelated experiences, like delivery issues, and marketers should avoid overreacting to isolated negative feedback.

(29:25) The best marketing strategy is grounded in human connection — authenticity drives fan-building more than constant messaging or automation ever could.

Resources Mentioned:

David Meerman Scott

https://www.linkedin.com/in/davidmeermanscott/

HubSpot Academy

https://academy.hubspot.com

Inbound by HubSpot

https://www.inbound.com

“The New Rules of Marketing and PR”

https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr

“Marketing Lessons from the Grateful Dead”

https://www.davidmeermanscott.com/books/marketing-lessons-from-the-grateful-dead

Insightful Links:

https://www.socialmediaexaminer.com/developing-loyal-fans-future-marketing-david-meerman-scott/

https://blog.hubspot.com/marketing/how-to-turn-customers-into-fans

https://www.hotjar.com/blog/customer-centric-marketing/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Growing Commercial Value by Building Brand Communities

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 24 Apr 2025 08:46:57 -0400

Join Dots Oyebolu as he speaks to Mark Schaefer, Executive Director at Schaefer Marketing Solutions to unpack the profound impact of brand communities in today’s marketing landscape.

The conversation explores the shift from traditional advertising to emotional connection, the role of purpose in community strategy, and how major brands like Nike and Coca-Cola have embraced communities to drive sustainable growth and advocacy.

Key Takeaways:

(00:00) Creating customers begins with love, not lead nurturing or manipulation.

(01:54) Mark’s journey spans corporate leadership, authorship, and global consulting.

(06:36) Ad-free streaming limits traditional advertising’s effectiveness.

(08:26) Social media provides reach, but communities provide depth.

(12:19) Purpose must align with customers to build meaningful brand equity.

(16:29) Communities are defined by interaction and shared values — not passive audiences.

(25:19) Traditional sales funnel thinking clashes with today’s empowered customers.

(29:14) Micro-influencers are instrumental in authentic brand advocacy within communities.

(35:45) Around 70% of brand communities fail because they’re created with a sales-first, rather than value-first, mindset.

(36:35) Sephora’s billion-dollar community investment prioritizes engagement as the leading metric for relevance and future sales.

(49:10) Hidden or “invisible” communities on platforms like Discord are growing fast, making traditional social listening obsolete for marketers.

Resources Mentioned:

Mark Schaefer

https://www.linkedin.com/in/markwschaefer/

Schaefer Marketing Solutions

https://www.linkedin.com/company/schaefer-marketing-solutions/

“Belonging to the Brand” – Mark’s latest book

https://businessesgrow.com/belonging-to-the-brand/

The Marketing Companion podcast

https://www.youtube.com/playlist?list=PLF06Qwa7RfooyhInNJSqEHns5sm-oRl0M

RISE Community

https://businessesgrow.com/rise-community/

Insightful Links:

https://www.thinkific.com/blog/brand-community-examples-and-tips/

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel

https://hbr.org/2009/04/getting-brand-communities-right

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The Sales-Oriented B2B Digital Marketing Playbook

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 17 Apr 2025 11:59:56 -0400

Lilach Bullock, Founder of Lilach Bullock Limited, a Forbes Top 20 Women Influencer, speaker and sales-oriented digital marketing consultant, meets with host Dots Oyebolu, to share her personal journey from legal secretary to global digital marketing influencer.

She and Dots explore the critical alignment between sales and marketing, why businesses today can no longer rely on word-of-mouth alone and how marketing must evolve to support revenue goals in increasingly saturated markets.

Key Takeaways:

(01:31) Lilach shares her unconventional path from secretary to marketing influencer.

(04:57) A revenue mindset is essential in today’s hyper-competitive environment.

(07:31) Sales and marketing misalignment often stems from company size and communication silos.

(09:57) Many businesses over-prioritize marketing and fear selling, leading to lost revenue.

(13:01) Demand generation campaigns require more outbound effort and cannot replace SDRs.

(15:50) Lilach outlines her process for mapping the customer buying journey using data.

(20:19) Internal misalignment often hinders growth more than external challenges.

(22:10) Tools like HubSpot help unify marketing, sales, and operations when used correctly.

(32:29) Being memorable and personal — even through handwritten notes — cuts through noise.

Resources Mentioned:

Lilach Bullock

https://www.linkedin.com/in/lilachbullock/

Lilach Bullock Limited

https://www.linkedin.com/company/lilach-bullock-limited/

HubSpot

https://www.hubspot.com/

Insightful Links:

https://hbr.org/2022/02/traditional-b2b-sales-and-marketing-are-becoming-obsolete

https://mikekhorev.com/create-b2b-marketing-strategy-drives-sales-revenue

https://fabric.inc/blog/b2b-digital-marketing

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Rethinking Paid Search Marketing for High Commercial Impact

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 10 Apr 2025 12:37:00 -0400

In this episode, Dots Oyebolu meets with Amy Hebdon, Founder of Paid Search Magic. Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC.

Key Takeaways:

(01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right.

(02:49) Google Ads transformed digital advertising by prioritizing relevance over banner visibility.

(04:46) Understanding Google’s motivations helps marketers respond more effectively to platform changes.

(07:50) Despite changes in technology, ad opportunities will persist because ads remain Google’s revenue engine.

(08:50) Broad match works in some accounts but fails in others — nuance beats blanket advice.

(13:41) Great audits begin at the strategic level, aligning mission, objectives, and tactics using the MOST framework.

(16:01) High ad strength isn’t a reliable indicator of campaign effectiveness; focus on message clarity and fit.

(19:14) Marketers must accept the quirks of Google's enforcement systems — appeals and pivots are often necessary.

(26:51) Proving value means aligning with client goals and telling the full story behind paid media’s impact.

Resources Mentioned:

Amy Hebdon

https://www.linkedin.com/in/amyhebdon/

Paid Search Magic

https://www.linkedin.com/company/paid-search-magic/

Spectre

https://spectre.uk.com/

Google Ads / Adwords

https://www.google.com/aclk?sa=l&ai=DChcSEwi4mZjJ_MiMAxUkhUsFHeObC_QYABAAGgJzZg&co=1&ase=2&gclid=CjwKCAjwktO_BhBrEiwAV70jXkbE4mGNVnzCffF6SLcewq9xX7SNUxzN5AMD79yJ4OWuJR9J41mkqRoC_GsQAvD_BwE&ei=fl71Z8XsLcqvhbIP4-as4Qo&sig=AOD64_2FogJiz4EobzysFZMRPzZJFRlRbw&q&sqi=2&nis=4&adurl&ved=2ahUKEwjFo4bJ_MiMAxXKV0EAHWMzK6wQ0Qx6BAgKEAE

Insightful Links:

https://marketing.org.nz/resource-hub/digital-marketing/the-future-of-paid-ads-and-organic-content

https://www.linkedin.com/pulse/how-ai-changing-paid-search-skmktgagency/

https://www.sortlist.com/blog/search-engine-advertising/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Why Brand Positioning Matters in the CPG Industry

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 03 Apr 2025 00:10:00 -0400

Dots Oyebolu chats to Kathy Guzmán Galloway, CEO and Strategist at The Clarity Wizard, who shares insights from her two-decade career in the consumer packaged goods (CPG) industry, covering her early days at PepsiCo and her current focus on brand positioning.

She breaks down the classic Four Cs and Four Ps marketing frameworks and explains why they no longer suffice in today’s complex brand environment. Kathy introduces her own Brand Fundamentals framework to help companies clarify their message.

Key Takeaways:

(01:22) Kathy shares her 20-year journey in CPG, starting with foundational training at PepsiCo.

(02:14) She contrasts consumer packaged goods (CPG) with FMCG.

(02:58) Kathy now focuses specifically on brand positioning, helping leaders articulate strategy.

(05:28) CPG is about the end user, regardless of whether the go-to-market strategy is DTC or retail.

(07:07) She outlines the classic Four Cs and Four Ps frameworks and how they relate to positioning.

(10:24) Kathy introduces her Brand Fundamentals framework to avoid the “and also” problem.

(13:45) A major sign of poor positioning is constant internal revisions and unclear brand differentiation.

(16:54) She emphasizes revisiting brand positioning regularly to stay ahead of shifting consumer needs.

(23:00) Dove’s use of brand purpose exemplifies how consistency across all brand touchpoints drives loyalty.

(35:50) To maintain loyalty, brands must stay close to their consumers and evolve with their changing needs.

Resources Mentioned:

Kathy Guzmán Galloway

https://www.linkedin.com/in/kathygalloway

The Clarity Wizard

https://www.linkedin.com/company/theclaritywizard/

Insightful Links:

https://peekage.com/blog/positioning-messaging-testing-for-cpg-brands

https://www.smashbrand.com/articles/brand-positioning-map/

https://studionoel.co.uk/understanding-brand-positioning-models

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Audio Journalism for Marketers in a Digital Media World with Corey Coates

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 27 Mar 2025 02:40:00 -0400

Today, Corey Coates, CEO and Co-Founder of Podfly Productions, LLC, joins Dots Oyebolu to talk about high-level, B2B brand marketing.

Corey shares his decade-plus journey helping executives and brands embrace podcasting as a vital component of their content marketing strategies.

In this episode, Corey explains how executive-level podcasting often begins in unexpected ways, the importance of kindness in navigating complex B2B structures, and why treating podcast content as purpose-built — rather than simply repurposed — leads to deeper audience engagement.

Key Takeaways:

(01:18) Podfly — a support system for executives and brands looking to incorporate podcasting into their media mix.

(03:27) Many B2B podcast initiatives begin with a junior executive being “handed the podcast folder,” often without clear strategic direction.

(05:59) Early discussions with clients help define podcast KPIs.

(09:23) Podcasting has evolved from a side project to a core component.

(09:56) Instead of "repurposing" content, create platform-specific assets from rich podcast interviews.

(13:16) Specialized teams for branded shows allow for scalable, expert-driven content creation.

(15:08) Unique collaborations spark executive partnerships.

Resources Mentioned:

Corey Coates -

https://www.linkedin.com/in/corey-coates-2a3aba34/

Podfly Productions, LLC -

https://www.linkedin.com/company/podfly-productions/

Podfly | Website -

https://www.podfly.net/

In the Hot Seat Podcast -

https://enfuce.com/in-the-hot-seat-podcast/

Insightful Links:

https://www.desantisbreindel.com/insights/unlocking-c-suite-executives-content/

https://www.marketingprofs.com/articles/2021/44825/best-practices-for-reaching-and-marketing-to-the-c-suite-audience

https://longitude.ft.com/campaigns-hook-c-suite/

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/marketings-moment-is-now-the-c-suite-partnership-to-deliver-on-growth

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

To a Strategic Marketing Leader, SEO Is Spelled R-O-I

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 20 Mar 2025 01:44:00 -0400

Dots Oyebolu speaks with James Wirth, Senior Director of Strategy and Growth Marketing at Citation Labs, to explore how SEO is more about ROI than just rankings and why SEO professionals should “steal” budgets from PPC campaigns.

James shares insights on the impact of AI on search, the role of structured content, backlinking strategies, and how competitive analysis shapes SEO success.

Key Takeaways:

(01:00) To a marketing strategy leader, SEO isn’t just SEO — it’s all about ROI.

(02:28) The rise of AI is reshaping organic search, shifting from "dark social" to "dark search" and "dark communities."

(03:47) Google’s Search Generative Experience (SGE) changes how marketers approach SEO.

(06:19) Early studies indicate that SGE pulls search results from specific ranking positions.

(10:26) Google may reduce the number of search pages, making Page One rankings even more critical.

(12:52) Bing’s role in SEO may expand as Microsoft invests heavily in AI-powered search.

(17:03) Structured content and schema markup are more crucial than ever for SEO success.

(21:09) Leveraging podcast content for guest-authored articles is an effective backlinking strategy.

(26:16) The concept of "money pages" determines where backlinks should point for the highest SEO impact.

(28:54) Competitive analysis involves evaluating link gaps, search ranking positions, and content structure.

(35:42) Look at unasked questions when making recommendations around content.

(44:04) Measuring SEO ROI is an ongoing challenge, but controlled testing helps quantify impact.

Resources Mentioned:

James Wirth -

https://www.linkedin.com/in/jameswirth/

Citation Labs -

https://www.linkedin.com/company/citation-labs/

Link Launch | A new mission control for link building -

https://linklaunch.com/

Citationlabs.com | Blog including ROI Forecasting template -

https://citationlabs.com/link-building-your-cmo-will-love/

Insightful Links:

https://intergrowth.com/seo/vs-ppc/

https://searchengineland.com/7-things-wish-cmos-knew-link-building-192705

https://www.mediajel.com/blogs/link-building/

https://www.thehoth.com/blog/new-way-to-build-links/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

How Important Is Digital Marketing Transformation to Revenue Engines?

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 13 Mar 2025 06:00:00 -0400

Dots Oyebolu’s guest for this episode is Isaiah Studivent, CEO of Evron, a revenue marketing agency helping B2B SaaS companies scale from $1M to $10M ARR. Isaiah shares his journey from graphic design to entrepreneurship, the pivotal moments that shaped his agency’s approach and why revenue marketing is the future of growth.

Key Takeaways:

(02:21) A client’s harsh feedback led to a pivotal shift in Evron’s focus.

(04:12) The evolution of go-to-market roles has shifted the responsibilities of marketing, sales and customer success.

(07:53) Getting the ideal customer profile right is crucial, and when data is limited, analyzing competitors can provide valuable insights.

(13:11) B2B marketers must adapt to shifting buyer behaviors, focusing on long-term positioning.

(15:04) The monetization of B2B audiences is valuable but must be backed by sustained value delivery.

(19:58) B2B marketers should leverage intent-based platforms to track buying signals.

(23:17) Engaging customers in content creation strengthens retention and expansion efforts while fostering advocacy.

(28:36) Structuring marketing intelligence requires integrating all data sources into a centralized system.

(31:47) A well-defined sales pipeline requires clear entry and exit criteria for each stage, segmented by deal size to improve efficiency and reduce customer acquisition costs.

Resources Mentioned:

Isaiah Studivent -

https://www.linkedin.com/in/isaiahstudivent/

Evron -

https://www.linkedin.com/company/evrondigital/

Exit Five Community -

https://www.exitfive.com/

Walnut | Interactive Product Demos -

https://www.walnut.io/

6sense | Intent Data Platform -

https://6sense.com/

Clearbit | B2B Data & Enrichment -

https://clearbit.com/

Leadfeeder | Website Visitor Identification -

https://www.leadfeeder.com/

HubSpot | CRM & Marketing Automation -

https://www.hubspot.com/

Insightful Links:

https://marketinginsidergroup.com/strategy/marketings-role-as-a-revenue-engine-lessons-from-the-front-line/

https://www.accenture.com/ca-en/services/song/marketing-transformation

https://mitsloan.mit.edu/ideas-made-to-matter/why-data-driven-customers-are-future-competitive-strategy

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Understanding The Growth Marketing Data Activation Process

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 06 Mar 2025 05:53:50 -0500

In this episode, Jason Vana, Founder and CEO of SHFT Agency, breaks down the power of brand strategy, explaining how businesses can create a compelling identity that not only attracts the right customers but turns them into advocates. He highlights the often-overlooked role of brand strategy in driving long-term business success and revenue growth.

Key Takeaways:

(02:23) A strong brand identity can be the deciding factor between business success and failure.

(03:56) Many CEOs and CMOs misunderstand brand strategy, seeing it as a cost rather than a revenue driver.

(04:57) The difference between a business strategy and a brand strategy and why the latter creates lifelong advocates.

(07:27) A strong brand strategy defines your target audience while influencing every aspect of your business.

(08:41) A brand is a gut feeling people have about a business, which is influenced by every touchpoint.

(13:30) If your company’s internal policies contradict your brand message, customers will remember the experience over the tagline.

(21:49) Apple’s dominance proves that strong branding can create demand, even when a product isn't technically superior.

(55:18) Differentiation must be based on what matters to customers, not just being different for the sake of it.

Resources Mentioned:

Jason Vana -

https://www.linkedin.com/in/jasonvana/

SHFT Agency -

https://www.linkedin.com/company/shftagency/

Insightful Links:

https://blog.hubspot.com/sales/product-differentiation

https://medium.com/theymakedesign/brand-differentiation-41edd435ff2e

https://www.spellbrand.com/brand-story

https://www.inc.com/martin-zwilling/how-to-position-your-startup-to-attract-right-customers.html

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Effective Performance Marketing Strategies for Startup Growth

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 27 Feb 2025 00:44:00 -0500

In this episode, Stefan Boettcher, Founder and Director of QLICK.XYZ, joins Dots Oyebolu to explore the world of performance marketing for startups. Stefan shares his journey from agency work to running his own business, highlighting the key challenges startups face in paid marketing.

Key Takeaways:

(06:20) Common pros and cons of startup performance marketing.

(08:41) Challenges of bootstrapped vs. funded startups.

(9:38) Startups may have a great product, but extensive customer education is required, which can slow down conversion rates.

(13:24) Mistakes startups make and the best practices for landing pages in PPC.

(18:19) The rule of thumb in performance marketing: getting the right traffic, as well as conversion optimization.

(25:08) Seasonality and its significant role in marketing.

(25:57) No matter how great a product is, a poorly converting website renders ad spend ineffective.

(27:25) Diminishing returns in scaling and understanding that increasing ad spend doesn’t always mean doubling leads.

Resources Mentioned:

Stefan Boettcher -

https://www.linkedin.com/in/stefanboettcher/

QLICK.XYZ -

https://www.linkedin.com/company/qlick.xyz/

Insightful Links:

https://tuffgrowth.com/performance-based-marketing-for-startups-and-scaleups/

https://www.wrike.com/blog/unlocking-growth-performance-marketing/

https://www.thehartford.com/business-insurance/strategy/startup/marketing

https://mailchimp.com/resources/startup-marketing-strategy/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Questions Brands Should Consider Before Making a Podcast

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 20 Feb 2025 06:49:00 -0500

Dots Oyebolu sits down with Katherine Kerr, Founder of Podcast Pioneers, to speak about expert insights into podcast strategy, from setting a clear vision to ensuring sustainability and maximizing audience reach. Katharine discusses the importance of understanding audience behavior, creating high-quality content and integrating podcasts into a broader marketing ecosystem.

Key Takeaways:

(01:24) Podcast Pioneers specializes in integrating audio into brand communication strategies.

(02:50) Podcasting should align with an organization’s existing content ecosystem.

(04:17) The UK podcast market matured later than the US but has seen significant growth since 2015.

(08:31) A clear vision and understanding of audience needs are essential for long-term podcast success.

(09:36) Brands should focus on their desired impact and establish measurable success metrics.

(10:30) Resource allocation, including in-house vs. outsourced production, affects podcast sustainability.

(13:02) Podcasts should be part of a broader content funnel to deeply engage audiences.

(24:31) High-quality storytelling and production are crucial to achieving maximum listener retention.

(31:52) Multi-platform promotion and listening ensure extended reach and long-term audience growth.

Resources Mentioned:

Podcast Pioneers website -

https://podcastpioneers.com

Casted website -

https://www.casted.us/

Content Allies website -

https://www.contentallies.com

Dots Loves Marketing website -

https://www.dotslovesmarketing.com

Insightful Links:

6 Essential Questions You Should Ask Before You Start A Podcast (Strategy Guide)

https://indiemedia.club/insights/start-a-podcast/

5 questions to ask yourself before starting a podcast

https://muckrack.com/blog/2021/11/18/questions-to-ask-before-starting-a-podcast

The Most Important Question to Ask Before Launching a Podcast

https://contentmarketinginstitute.com/articles/question-launching-podcast/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Advanced B2B Performance Marketing Strategies That Deliver Real Growth

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 13 Feb 2025 04:03:08 -0500

Clark Johannson, President and CEO of ClickSpace, board member at Young Presidents' Organization (YPO), and Director at A100, shares his expertise on advanced B2B performance marketing strategies, emphasizing the importance of unit economics, marketing intelligence and customer insights.

Through decades of entrepreneurial experience, Clark provides actionable insights into revenue predictability, marketing efficiency and the mindset shift required for true growth marketing success.

Key Takeaways:

(02:49) The critical role of customer intimacy in startups to make informed decisions due to limited resources.

(05:19) The struggle with predictable revenue in marketing due to lack of marketing visibility and misallocation of resources.

(06:30) Why marketing tracking is essential because without it, businesses waste time and money on ineffective marketing channels.

(16:04) The importance of marketing unit economics for sustainable growth to balance customer acquisition cost (CAC) and lifetime value (LTV) for financial viability.

(24:48) Differentiating inbound and outbound marketing strategies.

(28:32) Applying the J-Curve to marketing investment because marketing investments often see an initial dip before reaching profitability.

(41:07) Marketers should learn from failed campaigns instead of focusing on vanity metrics.

Resources Mentioned:

Young Presidents' Organization (YPO) website -

https://www.ypo.org/

A100 website -

https://thea100.org/

The Innovator’s Dilemma by Clayton Christensen -

https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780

Harvard Business Review – "Jobs to Be Done" Theory -

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

Google Ads -

https://ads.google.com/

Looker Studio (Google Data Studio) -

https://lookerstudio.google.com/

HubSpot -

https://www.hubspot.com/

Freshdesk -

https://freshdesk.com/

Productboard -

https://www.productboard.com/

PipeDrive -

https://www.pipedrive.com/

Insightful Links:

Know Your Customers’ “Jobs to Be Done” -

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

What Is Market Intelligence? -

https://www.businessnewsdaily.com/4697-market-intelligence.html

How to Calculate Unit Economics for Your Business -

https://www.masterclass.com/articles/how-to-calculate-unit-economics-for-your-business

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Unlock Revenue Growth With Effective Conversational Marketing Tactics

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 06 Feb 2025 06:00:00 -0500

Dots Oyebolu is joined by Jeff Large, CEO and Founder of Come Alive. Jeff shares his transition from teaching to podcasting, providing expert advice on using B2B podcasts to achieve business success. He offers practical tips on improving listener retention, aligning podcast content with business goals and streamlining the production process.

Key Takeaways:

(01:22) The transition from teaching language arts to becoming a B2B podcasting expert.

(03:18) The distinction between using podcasts for lead generation versus sales conversion, and why clarity on goals is essential for success.

(03:49) Building strong personal connections through podcasts can unintentionally lead to partnerships and sales.

(08:09) Assess your team's capacity and don't underestimate the time required for high-quality podcast production.

(08:42) The importance of outsourcing when internal resources and time are limited, and how professional teams can ensure seamless podcast production.

(13:52) How to achieve high consumption and retention rates by aligning your podcast content with your audience’s expectations and interests.

(16:43) A case study on retaining 91% of podcast listeners emphasizes intentionality and crafting an engaging story arc.

(30:41) A four-step system for launching a successful podcast, focusing on aligning podcast goals with overall business objectives.

Resources Mentioned:

Jeff Large -

https://www.linkedin.com/in/jefflarge/

Come Alive LinkedIn -

https://www.linkedin.com/company/come-alive-creative/

Come Alive website -

https://comealivecreative.com/

“Stop Asking Questions” by Andrew Warner -

https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews/dp/1737676540

Podcast hosting platforms: Megaphone and CoHost -

https://megaphone.spotify.com/

https://www.cohostpodcasting.com/

Insightful Links:

How to Create a Successful B2B Podcast in 2024 (w/ Examples)

https://blog.podcast.co/reach/how-to-create-a-successful-b2b-podcast-in-2022-w-examples

How to Grow a B2B Marketing Podcast

https://www.cognism.com/blog/how-to-grow-a-b2b-marketing-podcast

The Power of Podcasting

https://nvision.co/business/the-power-of-podcasting-how-creating-a-podcast-can-transform-your-b2b-marketing-strategy/

5 Underutilized B2B Podcast Marketing Tactics

https://www.casted.us/blog/5-underutilized-b2b-podcast-marketing-tactics

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Internal Communication and Branding Strategies for Companies

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 30 Jan 2025 04:57:40 -0500

Join Dots Oyebolu as he speaks with Ben Baker, CEO of Your Brand Marketing. Ben explores the importance of internal communications in shaping company culture and empowering employees to become brand ambassadors. From reducing turnover to fostering customer-centric mindsets, Ben shares practical strategies for leveraging communication to drive organizational success.

Key Takeaways:

(03:15) The high cost of replacing senior employees, beyond HR expenses.

(06:23) How effective communication extends the employee lifecycle.

(10:18) The impact of aligning personal and corporate values.

(15:59) How to empower employees to become brand ambassadors through communication.

(19:50) Aligning organizational goals with customer-centric strategies.

(23:13) Strategies for managing communication across departments and stakeholders.

(30:16) The role of transparency in driving employee engagement.

(30:54) Why 70% of change management initiatives fail without a focus on people.

Resources Mentioned:

Your Brand Marketing website -

https://iambenbaker.com/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Audio Journalism for Marketers in a Digital Media World

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 23 Jan 2025 06:28:12 -0500

Juleyka Lantigua, Founder and CEO of LWC Studios, joins Dots on this episode. Juleyka shares her insights into audio journalism, the evolution of the creator economy and how niche podcasts are transforming the media landscape. She also highlights the strategic use of podcasts in public relations and provides examples of impactful audio content.

Key Takeaways:

(01:30) Juleyka’s journey in media, from print to podcasting, over 25 years.

(02:04) Niche podcasts build loyal communities and enable monetization without massive audiences.

(05:25) Audio can enhance public relations by amplifying a brand’s influence and storytelling.

(06:47) A podcast by NACAC effectively reached families navigating the college admissions process.

(09:07) The series "70 Million" engaged audiences through annotated transcripts and resource guides.

(11:02) Successful audio content requires strategy and the offering of multiple engagement methods.

(14:31) Listen-through rate is a key metric for evaluating audience loyalty in podcasts.

(18:14) Podcasts can expand brand awareness by providing meaningful content to niche audiences.

(19:37) Effective audio journalism is grounded in deep customer research and actionable insights.

Resources Mentioned:

Juleyka Lantigua -

https://www.linkedin.com/in/juleykalantigua/

LWC Studios website -

https://lwcstudios.com/

Aspen Institute: "1 in 5" podcast -

https://www.aspeninstitute.org/podcast/1-in-5-podcast/

"70 Million" podcast

https://70millionpod.com/

Insightful Links:

The Power of Multimedia Journalism: Unleashing Its Impact -

https://www.yellowbrick.co/blog/journalism/the-power-of-multimedia-journalism-unleashing-its-impact

7 Strategies for Creating Immersive Narratives in Journalistic Podcasts -

https://latamjournalismreview.org/articles/7-strategies-for-creating-immersive-narratives-in-journalistic-podcasts/

What is Your Newsroom Audio Strategy?

https://mediamakersmeet.com/what-is-your-newsrooms-audio-strategy-2/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Leveraging Podcasting as an Influencer Marketing Tool

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 17 Jan 2025 00:00:00 -0500

Henry Burreson, Podcast Influencer, Marketing Expert and Founder of Soundwave Agency, shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success.

Key Takeaways:

(02:56) Selecting the right podcast format is essential for campaign success.

(04:00) Targeting podcasts with recurring brand sponsorships increases effectiveness.

(04:46) Magellan AI is a valuable tool for data-driven podcast marketing.

(05:29) Niche targeting enhances the impact of podcast influencer campaigns.

(07:14) Sports, news and comedy are the most popular podcast categories for advertisers.

(08:12) B2B brands successfully use consumer-focused podcasts for marketing.

(10:53) Podcasting fosters a stronger influencer-to-audience connection through long-form content.

(18:09) Podcast hosts have multiple monetization options whilst maintaining authenticity.

Resources Mentioned:

Henry Burreson' LinkedIn Profile -

https://www.linkedin.com/in/henryburreson/

Soundwave Agency LinkedIn Page -

https://www.linkedin.com/company/soundwave-agency/

Soundwave Agency website -

https://www.soundwave.pro/

Shopify -

https://www.shopify.com/

ShipStation -

https://www.shipstation.com/

ZipRecruiter -

https://www.ziprecruiter.ie/

Spotify -

https://open.spotify.com/

Patreon -

https://www.patreon.com/

Fourthwall -

https://www.fourthwall.com/

Insightful Links:

1. How to Build Your Influence Through Podcasting

https://blog.podbean.com/how-to-build-your-influence-through-podcasting/

2. Podcasting and Influencer Marketing

https://hireinfluence.com/blog/podcasting-and-influencer-marketing/

3. The Power of Influencer-Generated Podcasts for Expanded Awareness

https://aicontentfy.com/en/blog/power-of-influencer-generated-podcasts-for-expanded-awareness

4. The Role of Podcasts in Influencer Marketing: Engaging Listeners with Authentic Voices

https://www.winsavvy.com/the-role-of-podcasts-in-influencer-marketing-engaging-listeners-with-authentic-voices/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

B2B Marketing Is Broken; It's Time We Fix It

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 09 Jan 2025 00:38:00 -0500

Dots Oyebolu speaks with Bolaji Oyejide, Creator of the world’s first B2B reality show, "Demand Wars". Bolaji offers a fresh perspective on how B2B marketing needs to shift from "being the best" to becoming the favorite by focusing on human connections and storytelling. He highlights the pitfalls of modern marketing strategies and proposes actionable frameworks for building sustainable, impactful brands.

Key Takeaways:

(04:36) Marvel’s marketing lessons: stop trying to be the best; start becoming the favorite.

(08:42) How the evolution of marketing tech has created inefficiencies.

(15:00) The dangers of prioritizing efficiency over effectiveness in B2B.

(22:16) The "fetching water vs. well-building" analogy for short- and long-term marketing.

(26:50) Why marketers must balance performance campaigns with brand-building.

(32:05) The role of emotional resonance in driving effective marketing.

(37:15) How B2C strategies like storytelling can inspire B2B marketing success.

(43:14) Five strategies for creating tribal, impactful B2B content.

Resources Mentioned:

Bolaji Oyejide -

https://www.linkedin.com/in/bolaji/

"Demand Wars" LinkedIn -

https://www.linkedin.com/company/demand-wars/

"Demand Wars" | Website -

https://demandwars.com/

Marvel comics -

https://www.marvel.com/

Google Ads -

https://ads.google.com/intl/en_ph/start/overview-ha/?subid=ph-en-ha-awa-bk-a-c00!o3~Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB~137408530459~kwd-12340353~17368164896~600940508284&gad_source=1&gclid=Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB&gclsrc=aw.ds

History of marketing automation -

https://en.wikipedia.org/wiki/Marketing_automation

Insightful Links:

1. Did Martech Break B2B Marketing? -

https://martech.org/did-martech-break-b2b-marketing/

2. 96% of B2B Marketers Target In-Market Buyers & Expect Results In 2 Weeks -

https://www.linkedin.com/posts/bolaji_the-95-5-law-still-ignoring-95-of-your-activity-7135298955545890818-RdI8?utm_source=share&utm_medium=member_desktop

3. Why Email Nurturing Does More Harm Than Good (Part 1) -

https://www.linkedin.com/posts/bolaji_email-nurturing-is-a-waste-of-time-heres-activity-7110648984188121090-iJzu

4. I Hate Marketing Automation - Why Email Nurturing Does More Harm Than Good (Part 2) -

https://www.linkedin.com/posts/bolaji_i-hate-marketing-automation-activity-7191531611622940673-r51t?utm_source=share&utm_medium=member_desktop

5. Stop Hunting Your Vegetables (We Need BOTH Hunter-Gatherers, and Farmers) -

https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7098700452342427648-d9-D

6. State of Emergency: What To Do When the Leads Are Down -

https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7099770156922331136-njWV

7. What Is Marketing? (Making Selling Easier / Making Buying Easier) -

https://www.linkedin.com/posts/bolaji_its-november-13th-2023-aliens-have-just-activity-7127650991797108736-CluL?utm_source=share&utm_medium=member_desktop

8. Maslow’s Hierarchy of Brand - Why Brand Awareness Ads Are Less Efficient Than Lighting Money On Fire -

https://www.linkedin.com/posts/bolaji_5-brutal-reasons-brand-awareness-in-2024-activity-7131628829831282688-9IbA

9. The Most Efficient Way to Create Demand in 2024 is… -

https://www.linkedin.com/posts/bolaji_b2bmarketing-demandgeneration-activity-7027669972160016386-K1u3

10. Tribal Content: 5 Steps to Creating Content Your Audience Craves -

https://www.linkedin.com/posts/bolaji_thenewabm-activity-7092506992048488448-AVo_

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Human-Centered Design Reshaping the Future of B2B Marketing

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 19 Dec 2024 09:16:00 -0500

Dots speaks to seasoned marketer Shraddha Sriram, Podcast Marketer at Chakravyuh Labs, who has over a decade of experience in public relations, B2B and B2C marketing. Shraddha explores the transformative role of human-centered design in reshaping B2B marketing. She also discusses balancing empathy and technology, the role of AI in automation and the power of gamification in creating meaningful customer experiences.

Key Takeaways:

(04:31) B2B marketing often overlooks the human element due to its complexity.

(09:38) AI is a tool for automating repetitive tasks, freeing teams to focus on strategy and creativity.

(14:28) Gamification simplifies complex concepts and enhances customer engagement.

(17:38) B2B marketers can use gamification and brand-specific themes to enhance engagement and make campaigns more relatable and fun.

(26:55) A culture of continuous learning and innovation fosters adaptability and growth.

(27:43) Customer insights rather than creative instincts should guide campaign strategies.

(29:12) Breaking down departmental silos helps align data for better customer understanding.

(31:28) Human-centered marketing is about solving problems with simplicity and empathy.

Resources Mentioned:

Shraddha Sriram -

https://www.linkedin.com/in/shraddha-sriram/

Chakravyuh Labs -

https://www.linkedin.com/company/chakravyuh-labs/

Insightful Links:

https://aro.digital/blog/human-centred-design-could-revolutionise-your-advertising-heres-how

https://www.bcg.com/publications/2020/the-importance-of-human-centered-design

https://mnpdigital.ca/insights/human-centered-design-immersion-2/

https://rsmus.com/insights/services/digital-transformation/how-human-centered-design-can-revolutionize-the-customer-experie.html

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Leverage AI To Improve Social Media Advertising Performance

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 12 Dec 2024 10:25:01 -0500

Join Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.

Key Takeaways:

(02:05) Differences in platform-specific advertising strategies and their outcomes.

(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.

(10:24) Combining traditional methods with AI tools like Advantage+ ensures stability, especially for smaller budgets.

(16:40) The potential for AI tools like Jasper and Rose to save time on reporting and creative tasks.

(19:19) How AI features in Meta Ads enhance creative assets and campaign results.

(21:25) The emergence of dark social platforms like Slack and WhatsApp in marketing strategies.

(28:11) The importance of human elements like empathy and creativity in AI-driven advertising.

(29:19) The potential for AI to automate campaign management while retaining the need for human strategy.

Resources Mentioned:

Akvile DeFazio -

https://www.linkedin.com/in/akdefazio/

AKvertise | LinkedIn -

https://www.linkedin.com/company/akvertise/

AKvertise, Inc.| Website -

https://www.akvertise.com/

Rose -

https://rose.ai

Jasper -

https://www.jasper.ai/

Insightful Links:

https://pathmonk.com/revolutionizing-social-media-strategy-with-ai/

https://unbounce.com/marketing-ai/ai-in-social-media/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The Impact of Retail Media on D2C Omnichannel Marketing Strategies

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 05 Dec 2024 05:11:53 -0500

On this episode, Dots Oyebolu talks to Anders Hjorth, Retail Media Consultant of EPAM Systems. Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space.

Key Takeaways:

(03:02) How paid search set the foundation for digital marketing strategies.

(10:38) Key differences in retail media between North America and Europe.

(13:42) How privacy regulations influence marketing strategies globally.

(19:08) The challenge of integrating retail media into existing organizational structures.

(23:49) Why advertising investment is crucial for success on platforms like Amazon.

(25:37) Common mistakes in e-commerce marketing and how to avoid them.

(30:31) Anders’ favorite KPI: estimated cost per detailed product view.

(33:48) The importance of staying humble and adaptable in the digital marketing landscape.

Resources Mentioned:

Anders Hjorth -

https://www.linkedin.com/in/ahjorth/

EPAM Systems LinkedIn -

https://www.linkedin.com/company/epam-systems/

EPAM Systems | Website -

https://www.epam.com

Innovell -

https://www.innovell.com

Insightful Links:

https://commerceiq.ai/navigating-the-retail-media-revolution-strategies-for-success/

https://advertising.amazon.com/en-ca/blog/retail-media-networks

https://www.bain.com/how-we-help/are-you-ready-for-the-retail-media-revolution/

https://skai.io/blog/omnichannel-retail-media-strategy/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Building Better B2B Marketing Operations for Demand Generation

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 26 Nov 2024 01:15:00 -0500

Tyler Durman, CEO and Founder of Ignition Growth Consulting, joins Dots Oyebolu on this episode. They discuss the essentials of B2B marketing operations, sharing insights on demand generation, the impact of AI and aligning people and processes before implementing technology.

Key Takeaways:

(03:15) The evolution of Austin Growth Meetup.

(04:37) The importance of the 44X demand revenue funnel in B2B marketing.

(07:46) AI's transformative role in B2B marketing, especially in operations and content generation.

(09:38) The risks of AI reliance, particularly in data accuracy.

(10:56) Distinguishing between product-led and sales-led go-to-market strategies.

(13:24) The evolving role of SDRs in B2B.

(17:57) The relevance of MQLs if defined meaningfully for the business.

(20:21) Balancing sourced and influenced metrics to assess marketing impact.

Resources Mentioned:

Tyler Durman -

https://www.linkedin.com/in/tylerdurman/

Ignition Growth Consulting | LinkedIn -

https://www.linkedin.com/company/ignition-growth-consulting/

Ignition Growth Consulting | Website -

https://www.ignitiongrowthconsulting.com/

Austin Growth Meetup -

https://www.meetup.com/austin-growth-meetup/

Insightful Links:

https://www.oneims.com/marketing-operations-strategy/

https://www.bcg.com/en-ca/publications/2018/building-better-b2b-demand-center

https://aicontentfy.com/en/blog/tips-to-streamline-marketing-operations

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

This Is What ‘Good’ Account-Based Marketing Looks Like

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 21 Nov 2024 07:54:00 -0500

Join Dots Oyebolu as he speaks with Declan Mulkeen, Podcast host of “Let's talk ABM” and CMO of strategicabm. Declan shares insights into account-based marketing and its evolution, emphasizing its role as a business strategy. He discusses ABM’s unique integration with sales, the importance of a commercial system and balancing digital and physical account experiences to drive success.

Key Takeaways:

(03:16) ABM is distinct from general B2B marketing.

(05:26) The “M” in ABM can be misleading; ABM is broader than marketing.

(09:52) ABM’s primary objectives include growing existing accounts and winning new logos.

(12:19) The role of ABM is to help clients make sense of choices.

(16:45) Building a unique value proposition for target accounts is essential.

(24:38) Relationship-building through genuine interactions can organically lead to business.

(30:45) The “three Rs” of ABM are reputation, relationships and revenue.

(33:28) Marketing succeeds when embraced organization-wide.

(40:40) B2B marketing learns from B2C in personalizing experiences for high-value clients.

Resources Mentioned:

Declan Mulkeen -

https://www.linkedin.com/in/declanmulkeen/

S trategicabm -

https://www.linkedin.com/company/strategicabm/

Account-Based Marketing Agency | Website -

https://hubs.la/Q01M0PGS0

Gartner Report on B2B sales -

https://www.gartner.com/en/sales/trends/future-of-sales

Insightful Links:

https://www.linkedin.com/pulse/creative-ideas-your-abm-strategy-steve-kosted/

https://marketinginsidergroup.com/strategy/7-creative-ways-to-personalize-your-abm-strategy/

https://www.leadfeeder.com/blog/account-based-marketing-strategies-and-tactics/

https://www.gartner.com/en/articles/11-tactics-to-drive-your-account-based-marketing-process

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Scale Your Brand With Omnichannel Social Media Marketing

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 14 Nov 2024 01:05:00 -0500

Max Whicher, CBO and Co-Founder of Spin Brands, joins Dots Oyebolu to share strategies for leveraging omnichannel social media marketing to scale brands. Max highlights the value of being socially native and adapting strategies to brand goals, ultimately connecting all touchpoints in the marketing funnel.

Key Takeaways:

(05:51) Socially native marketers bring a competitive advantage.

(08:02) Audience knowledge and specific platform objectives are essential.

(11:44) Offline presence fosters consumer trust and credibility.

(12:56) Pop-up shops provide brands a low-risk entry into physical spaces.

(16:51) Contribution margin clarifies profitability per customer acquisition.

(18:18) Maintaining advertising consistency is crucial for growth.

(20:33) Social listening tools enable sentiment tracking across demographics.

(21:35) Monitoring brand sentiment informs strategic adjustments.

Resources Mentioned:

Max Whicher -

https://www.linkedin.com/in/maxwhicher-spin/

Spin Brands | LinkedIn -

https://www.linkedin.com/company/spin-brands/

Spin Brands | Website -

https://www.spinbrands.com/

Insightful Links:

https://sproutsocial.com/insights/omnichannel-strategy/

https://www.maropost.com/7-killer-omnichannel-marketing-strategies-you-can-use-for-your-ecommerce-business/

https://grin.co/blog/mastering-an-omnichannel-marketing-strategy/

https://www.sitecore.com/resources/omnichannel-personalization/benefits-of-personalization/omnichannel-personalization

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

High-Impact Digital Transformation Strategies for Growth Brands

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 07 Nov 2024 00:10:00 -0500

Join Dots Oyebolu as he interviews Vladimir Botsvadze, Mentor at Techstars, the #1 global marketing thought leader, according to Thinkers360. Vladimir shares his insights on digital transformation, the power of storytelling and how to connect with consumers in an increasingly digital world.

Key Takeaways:

(04:35) The importance of storytelling in marketing to humanize brands.

(07:22) The significance of consumer connection.

(10:05) Brands must be experimental and always willing to reinvent themselves.

(11:34) Patience and long-term strategy are crucial in building a great brand.

(13:15) Build emotional connections with consumers.

(14:51) Brands need to shift toward consumer-centric strategies.

(16:01) Brands should focus on acting more like media companies.

(20:11) Tell stories and create content with a long-term view.

(23:04) Nike’s “Just Do It” campaign resonates through powerful storytelling and athlete partnerships.

(27:18) Personal branding is still crucial in the digital and AI age, where genuine connections matter most.

Resources Mentioned:

Vladimir Botsvadze -

https://www.linkedin.com/in/vladimerbotsvadze/

Techstars -

https://www.linkedin.com/company/techstars/

Thinkers360 -

https://www.linkedin.com/company/thinkers360/

Vladimir Botsvadze's | Website -

https://www.vladimerbotsvadze.com/

Insightful Links:

https://hbr.org/2022/01/the-4-pillars-of-successful-digital-transformations

https://www.forbes.com/sites/forbescommunicationscouncil/2022/04/08/what-does-digital-transformation-mean-for-marketers/?sh=1f12a40e6bca

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Technology Talent and How Global Jobs Are Coming to Africans

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Wed, 30 Oct 2024 00:05:00 -0400

Join Dots Oyebolu as he speaks with Eyitayo Ogunmola, CEO of Utiva. Eyitayo shares his journey in tech, discussing the rise of Africa’s talent pool, Nigeria’s aggressive work culture, and how tech education connects local talent to global opportunities. He highlights why now is the time for companies to tap into the African tech ecosystem.

Key Takeaways:

(04:14) Africa’s middle class has grown to 312 million, creating a vast talent pool.

(07:02) Professionals in Nigeria are naturally aspirational, frequently upskilling to take on higher-level roles.

(09:28) The growing demand for tech talent in Nigeria is driven by global opportunities.

(12:06) Employers are often surprised by the high quality of young Nigerian talent.

(15:06) English proficiency and favorable time zones make Nigeria a prime market for global outsourcing.

(18:36) Payment systems remain challenging for African freelancers and remote workers.

(27:07) Customer lifetime value is a top priority in product marketing decisions.

(30:53) Learning by doing and giving back to the community are crucial for growth.

Resources Mentioned:

Eyitayo Ogunmola -

https://www.linkedin.com/in/eyitayoogunmola/

Utiva | LinkedIn -

https://www.linkedin.com/school/utiva/

Utiva | Website -

https://utiva.io/school

Insightful Links:

https://utiva.co/courses/product-marketing-bootcamp

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The Role of Artificial Intelligence in Marketing Analytics and Website Optimization

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 24 Oct 2024 08:37:59 -0400

On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.

Key Takeaways:

(03:41) AI should not be used to write content; it’s best for ideation.

(06:17) AI helps identify which topics perform best across different channels.

(08:26) Analyzing conversion data and creating actionable charts with AI.

(10:31) Anytime there’s an export button, marketers should get excited.

(14:30) AI can find deficiencies in website pages, enabling marketers to fix gaps.

(20:56) Improving the click-through rate on calls-to-action boosts revenue.

(23:36) AI can help marketers test multiple variations in A/B testing.

(26:40) AI-driven gap analysis improves key pages' performance for conversions.

(30:44) Combining human insight with AI optimizes digital marketing strategies.

Resources Mentioned:

Andy Crestodina -

https://www.linkedin.com/in/andycrestodina/

Orbit Media Studios -

https://www.linkedin.com/company/orbit-media-studios-inc./

Orbit Media Studios | Website -

https://www.orbitmedia.com

Google Analytics 4 -

https://support.google.com/analytics/answer/10089681?hl=en

SparkToro -

https://sparktoro.com/

Insightful Links:

https://contentmarketinginstitute.com/articles/seo-strategy-ai

https://www.coursera.org/articles/ai-in-marketing

https://www.orbitmedia.com/blog/ai-website-optimization/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Building Loyal Communities With B2B Influencer Marketing

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 17 Oct 2024 00:05:00 -0400

In this episode, Dots Oyebolu speaks with Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets.

Key Takeaways:

(03:38) Building personal relationships in B2B influencer marketing.

(12:05) The differences between B2B and B2C influencer strategies.

(15:10) Targeting C-level executives versus designers in B2B marketing.

(18:57) Anton’s immediate goals in influencer marketing.

(21:50) Leveraging PR to enhance brand visibility.

(27:14) Community-led growth as a cornerstone of B2B success.

(33:01) The importance of social media engagement for community building.

(35:31) The challenges of attribution in influencer marketing.

(40:19) The long-term impact of building loyal communities.

Resources Mentioned:

Anton Shulke -

https://www.linkedin.com/in/antonshulke/

Duda | LinkedIn -

https://www.linkedin.com/company/duda/

Duda | Website -

https://www.duda.co/

Insightful Links:

https://docs.google.com/document/d/16DBH6dMlnQ3xL05fVD_CeNfRyTpHfKp1Hima3pwQSRk/edit

https://zenmedia.com/blog/is-b2b-influencer-marketing-worth-the-money/

https://grin.co/blog/the-complete-guide-to-b2b-influencer-marketing/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

B2B Social Media Marketing Strategies That Help Small Businesses

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 11 Oct 2024 10:34:00 -0400

Join Dots Oyebolu as he speaks with Jonathan Pollinger, Freelance Social Media and AI Trainer. Jonathan shares his journey from corporate to freelance social media training and discusses B2B social media strategies, focusing on how small businesses can leverage paid and organic tactics to drive success.

Key Takeaways:

(01:04) Jonathan shares his background and transition to social media training.

(04:03) How Boost Social Agency helps B2B companies with social media strategies.

(08:24) Listen, connect, and engage — Jonathan’s framework for social media success.

(14:09) The benefits of carousel ads and LinkedIn PDFs for B2B marketing.

(17:06) How a short, absorbable message outperforms longer content.

(22:05) The role of paid social media in B2B small business success.

(28:02) How to engage with customers personally through social media.

(33:37) Trends and tactics for B2B content creation in the future.

Resources Mentioned:

Jonathan Pollinger -

https://www.linkedin.com/in/jonathanpollinger/

Jonathan Pollinger - Social Media and AI Trainer | Website -

https://pollingersocial.co.uk/

Boost Social Agency | LinkedIn -

https://www.linkedin.com/company/boostsocialagency/

Boost Social Agency | Website -

https://www.boostsocial.agency/

Insightful Links:

https://jelloow.com/blog-detail/create-b2b-strategy-social-media-marketing-for-small-businesses/

https://americassbdc.org/5-social-media-tips-for-b2b-businesses-that-cost-nothing/

https://marxcommunications.com/b2b-small-business-marketing-social-media/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Taking Likable Brands From Growth to Purpose

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 03 Oct 2024 00:21:00 -0400

On this episode, Dave Kerpen, Co-Founder and Executive Chairman of Apprentice, joins the podcast to discuss the vital role of delegation in leadership and personal growth. Dave shares how delegating effectively can lead to a more balanced life and greater business success. The conversation also touches on lifelong learning, the impact of user-generated content in marketing and the evolution of digital marketing strategies.

Key Takeaways:

(02:47) Dave shares his belief that everyone can both learn from and teach others.

(04:10) Insights on learning opportunities from personal experiences and interactions.

(06:07) Discussion on the balance between immediate business needs and long-term brand building.

(09:07) The commonality of imposter syndrome and the importance of self-confidence.

(11:45) Ethical marketing practices and the impact of non-consensual communication strategies.

(16:28) An invitation to connect during office hours and introduction of Dave’s new book on leadership and delegation.

Resources Mentioned:

Dave Kerpen -

https://www.linkedin.com/in/davekerpen/

Apprentice | LinkedIn -

https://www.linkedin.com/company/chooseapprentice/

Apprentice | Website -

https://chooseanapprentice.com/

Insightful Links:

https://growwithward.com/growth-hacking-mindset/

https://www.bluleadz.com/blog/marketers-growth-mindset

https://www.lean-labs.com/blog/adopt-a-growth-marketing-mindset

https://weignitegrowth.com/purpose-driven-brands/

https://medium.com/@ideonagency/5-steps-to-creating-a-purpose-driven-brand-dad9fddd75cf

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Using Artificial Intelligence in Marketing for Competitive Advantage

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 26 Sep 2024 00:05:00 -0400

Join Dots Oyebolu as he speaks with Katie King, CEO of AI in Business and a top AI influencer in 2023. In this conversation, Katie discusses the profound impact of artificial intelligence in marketing, from augmenting traditional marketing strategies to addressing the fear of job displacement. Katie shares insights on leveraging AI to achieve business growth while emphasizing continuous learning and dispelling common myths around AI adoption.

Key Takeaways:

(05:57) Embrace AI tools like SEO, customer segmentation and web creation to stay relevant in marketing.

(09:07) AI helps marketing teams understand customer behaviors.

(13:07) Create highly personalized experiences by connecting online and offline customer data, with consent.

(19:13) Katie’s AI scorecard helps organizations assess readiness for AI adoption.

(22:53) AI enhances customer experience.

(30:02) Customer acceptance of AI varies globally, but awareness and comfort have grown.

(31:13) Customers are more comfortable with AI if they can escalate to a human and the experience is transparent and effective.

(32:35) AI is advancing in CRM, content marketing, SEO and PPC.

Resources Mentioned:

Katie King -

https://www.linkedin.com/in/katieeking/

AI in Business | LinkedIn -

https://www.linkedin.com/company/aiinbusiness/

AI in Business | Website -

https://www.aiinbusiness.co.uk/

Insightful Links:

https://www.aiinbusiness.co.uk/ai-strategy-for-sales-and-marketing

https://www.linkedin.com/pulse/harnessing-power-ai-enhanced-business-performance-teamleasedigital/

https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The B2B Video Marketing Hack for Profitable Brands

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Mon, 16 Sep 2024 02:40:00 -0400

Dots Oyebolu is joined by Garren Parkins, Founder and CEO of Deskrig, on this episode. Garren shares his expertise on driving B2B video marketing to profitable levels, covering how Deskrig enhances video production efficiency for content creators. Garren also dives into the future of video marketing, repurposing strategies and the key role of virtual events in lead generation.

Key Takeaways:

(01:50) The unique opportunity that organic video marketing offers B2B companies.

(04:19) The importance of personal branding for lead generation.

(06:15) The future of video marketing lies in improving content quality.

(09:17) Deskrig's innovative approach to real-time editing during video production.

(10:45) Vertical video is the king of today’s content.

(16:43) Marketers should focus on clear communication of value in B2B videos, stating upfront what viewers will gain rather than making them guess.

(25:30) Focus on creating valuable content during virtual events, and let the networking happen afterward.

(31:37) Virtual events offer a content creation boost with lower costs and broader reach.

Resources Mentioned:

Garren Parkins -

https://www.linkedin.com/in/garrenparkins/

Deskrig | LinkedIn -

https://www.linkedin.com/company/deskrig/

Deskrig | Website -

http://www.deskrig.com

Insightful Links:

https://www.digitalocean.com/resources/article/video-marketing

https://storykit.io/blog/b2b-video-marketing

https://blog.stackadapt.com/b2b-video-marketing

https://www.writtenlyhub.com/the-art-of-b2b-video-marketing-to-increase-brand-recognition/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Grow Your Brand and Beat Competition With Paid Media Automation

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 12 Sep 2024 00:05:00 -0400

On this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI.

Key Takeaways:

(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.

(06:53) Why automation is crucial for small businesses with limited time and resources.

(11:30) Simple, cost-effective ways for small businesses to integrate customer data.

(20:01) Automation needs safeguards, and tools like Optmyzr offer PPC insurance for better campaigns.

(21:34) Optmyzr helps advertisers control Google Ads with automations and safeguards to avoid costly mistakes.

(26:56) ROAS alone won't ensure profit; linking data to profit margins with tools or scripts drives true PPC profitability.

(30:38) AI works best with specific inputs; human-AI collaboration is powerful but requires effort.

(33:26) Generative AI shortens consumer journeys, requiring generative engine optimization to capture informed customers.

Resources Mentioned:

Frederick Vallaeys -

https://www.linkedin.com/in/frederickvallaeys/

Optmyzr | LinkedIn -

https://www.linkedin.com/company/optmyzr/

Optmyzr | Website -

https://www.optmyzr.com

Insightful Links:

https://www.wordstream.com/blog/ws/2016/05/16/competitive-advertising

https://neilpatel.com/blog/ppc-automation/

https://www.flankmedia.com/blog/maximizing-your-paid-media-marketing-automation

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Secrets to a Fan-Obsessed Podcast Media Production

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 06 Sep 2024 11:24:00 -0400

Join Dots Oyebolu as he speaks with Lee Schneider, Founder and Lead Producer at Red Cup Agency. Lee shares his expertise in creating fan-obsessed podcasts and the vital role of storytelling in podcast production. He highlights techniques for podcast differentiation, how to build immersive audio experiences, and the importance of quality production to captivate listeners. Lee also offers insights into coaching podcast hosts to help them reach their potential and shares his perspective on the evolving podcast landscape.

Key Takeaways:

(01:09) Lee's journey into podcasting after a diverse media career.

(04:34) Defining clear goals before starting a podcast.

(10:46) Narrative podcasts create a cinematic experience with sound and story, while non-narrative ones rely on a charismatic host to lead the conversation.

(14:19) Multiple tracks and immersive audio create an engaging storytelling experience.

(16:03) Coaching hosts involves teaching them to engage through curiosity and self-awareness.

(24:45) Spotify and YouTube cater to younger demographics, offering valuable insights into audience reach and preferences.

(28:39) Engage listeners with regular content hooks, music breaks and high-quality audio for an immersive experience.

Resources Mentioned:

Lee Schneider -

https://www.linkedin.com/in/docuguy/

Red Cup Agency | LinkedIn -

https://www.linkedin.com/company/red-cup-agency/

Red Cup Agency | Website -

http://redcupagency.com

Insightful Links:

https://www.descript.com/blog/article/podcast-tips

https://amplify.matchmaker.fm/what-makes-a-good-podcast/

https://www.thepodcasthost.com/planning/podcast-tips/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Opportunities for Marketers in No-Code Website Development

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 29 Aug 2024 10:33:00 -0400

The world of no-code tools is revolutionizing how marketers build and manage their online presence. Without the need for extensive coding knowledge, marketers can now create, launch and optimize websites and apps, enhancing agility and innovation. Mario Tarouca, Co-Founder and COO of Framedrop, discusses the no-code revolution, diving into the benefits and practical applications of these tools for businesses of all sizes.

Key Takeaways:

(02:57) No-code platforms democratize web development, enabling anyone to create websites and apps without coding.

(06:07) Early-stage businesses can leverage no-code tools to build awareness and gather leads before a product launch.

(09:10) Interactive experiences, such as quizzes and polls, can be easily created with tools like Typeform and Tally.

(10:00) While no-code is powerful, some customizations may still require minimal coding.

(13:18) Templates save time and are often optimized for conversion, making them a smart choice for many projects.

(16:22) AI can be used to further customize templates, ensuring they align with brand guidelines.

(18:55) Seamless integration of no-code tools with CRMs like HubSpot and Mailchimp enhances marketing workflows.

(20:14) Analytics platforms like Google Analytics 4 and Plausible are essential for tracking website performance.

Resources Mentioned:

Mario Tarouca -

https://www.linkedin.com/in/mariotarouca/

Framedrop | LinkedIn -

https://www.linkedin.com/company/framedrop/

Framedrop | Website -

https://app.framedrop.ai/l/1022506901

Insightful Links:

https://cxl.com/blog/no-code/

https://www.kentico.com/discover/blog/how-low-code-no-code-is-changing-the-game

https://www.lxahub.com/stories/how-the-low-code/-no-code-movement-helps-marketers

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

An Expert Look at Supporting Business Strategy With Performance Marketing

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Mon, 26 Aug 2024 08:48:00 -0400

Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.

Key Takeaways:

(04:15) Thought leadership is critical for inspiring customer action.

(07:12) Engagement with internal and external thought leaders.

(11:20) Impact of Autodesk’s State of Design & Make report on strategic decisions.

(14:16) Employee involvement and excitement about the report.

(18:54) Launch strategies and collaboration with Bloomberg.

(24:22) The importance of earning audience attention.

(34:11) Balancing customer needs with business goals.

(37:10) The critical role of SEO in content strategy.

Resources Mentioned:

Autodesk | Website -

https://www.autodesk.com/

Dusty DiMercurio | LinkedIn -

https://www.linkedin.com/in/dustydimercurio/

Procore Technologies | LinkedIn -

https://www.linkedin.com/company/procore-technologies/

Insightful Links:

https://business.adobe.com/blog/basics/marketing-strategy

https://info.mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this

https://www.gartner.com/en/marketing/topics/marketing-strategy

*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

What You Need To Know About Paid Media's Constant Innovation

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 15 Aug 2024 08:08:48 -0400

Dots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.

Key Takeaways:

(01:46) Navah’s career journey from wanting to be a high school teacher to becoming a marketing expert.

(02:28) The value of hands-on experience and the impact of starting a nonprofit.

(06:38) How Optmyzr aggregates data from various ad sources like Bing and Yahoo Japan.

(10:24) Insights from Optmyzr’s study on smart bidding and match types.

(11:16) The role of exact match in achieving better conversion rates and cost efficiency.

(17:34) How AI is set to change PPC, focusing on tasks and ad platform engagement.

(24:07) Importance of setting a realistic budget and understanding its potential variance.

(29:50) Strategies for maintaining transparency and ethical reporting.

Resources Mentioned:

Navah Hopkins | LinkedIn: https://www.linkedin.com/in/navahhopkins/

Optmyzr | LinkedIn: https://www.linkedin.com/company/optmyzr/

Optmyzr | PPC Management Software Website: https://www.optmyzr.com/

Insightful Links:

Match-type and Bidding study: https://www.optmyzr.com/blog/optmyzr-study-broad-match-bidding/

Ask the PPC column: https://www.searchenginejournal.com/category/paid-media/ask-ppc/

Marketing Apprenticeship: https://searchengineland.com/digital-marketing-apprenticeship-dos-donts-388102

Semrush Academy Course: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Podcasting Strategies, Preferences and Analytics in the B2B World

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 08 Aug 2024 00:10:00 -0400

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

In this episode, Dots Oyebolu is joined by A. Lee Judge, Co-Founder and CMO of Content Monsta. Lee shares his extensive experience in the B2B podcasting landscape, highlighting key strategies, challenges and future trends. Lee delves into the importance of multimedia content, the impact of COVID-19 on digital adoption, and how B2B marketers can leverage podcasts as an effective content marketing channel.

Key Takeaways:

(01:29) Predictions on the future of B2B podcasting.

(03:26) COVID-19's acceleration of digital adoption.

(05:02) Strategies for aligning podcasting with business goals.

(07:15) Measuring the impact of B2B podcasting beyond traditional metrics.

(13:06) The value of combining audio and video in podcasting.

(14:35) Anticipating future trends in podcasting formats.

(24:25) Balancing quality and quantity in content creation.

(26:11) Understanding traditional podcast metrics for B2B marketing.

Resources Mentioned:

A. Lee Judge - https://www.linkedin.com/in/aleejudge/

Content Monsta | LinkedIn - https://www.linkedin.com/company/contentmonsta/

Content Monsta | Website - https://contentmonsta.com/

Insightful Links:

https://www.cuepodcasts.com/post/ideas-for-a-b2b-podcast

https://amplify.matchmaker.fm/b2b-podcast-best-practices/

https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcasting

https://smarklabs.com/blog/5-essentials-for-starting-a-b2b-podcast/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Your Podcast-in-a-Box Strategy for Brand and Business Growth

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 01 Aug 2024 00:05:00 -0400

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Lee-Anne Scott, podcast producer at Chirp. In this episode, Lee-Anne shares her journey in content marketing, highlighting her expertise in leveraging podcasts for brand growth. They discuss the strategy of “Podcast-in-a-Box,” revealing how this approach can transform business engagement and marketing effectiveness. Lee-Anne provides insights into the benefits of podcasting, the importance of authenticity, and the impact of consistent content creation.

Key Takeaways:

(02:48) Podcasting is at the same stage as early YouTube.

(03:49) There are over 100 million monthly podcast listeners in the US.

(05:50) A one-hour podcast can be repurposed into 42 pieces of content.

(08:51) Stories in podcasts should be authentic and emotionally engaging.

(12:32) Lee-Anne’s favorite marketing metric is listeners.

(14:22) Consistency and frequency in posting are key to success.

(17:43) “Podcast-in-a-Box” simplifies the podcast production process.

(17:56) Podcasting involves significant upfront and ongoing work.

Resources Mentioned:

Lee-Anne Scott - https://www.linkedin.com/in/lee-annescott/

Chirp | LinkedIn - https://www.linkedin.com/company/podcast-in-a-box-platform/

Chirpit.Online | Website - https://chirpit.online/

Insightful Links:

https://www.quillpodcasting.com/blog-posts/build-your-podcast-brand

https://podcastmarketingacademy.com/phases-of-podcast-growth/

https://www.productmarketingalliance.com/launching-a-podcast-the-key-to-boosting-brand-awareness/

https://twobrotherscreative.com/the-podcast-box/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Tell Your Brand Stories and Successfully Drive Business Results

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 25 Jul 2024 02:25:27 -0400

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Paul Cohen, Partner and CEO North America at milkandhoneypr.com. Paul shares his extensive experience in the PR industry, spanning three decades and three continents. He discusses the origins and growth of Milk & Honey, emphasizing the importance of nurturing reputations and the impact of a purpose-driven approach. Paul also provides insights into brand storytelling, leveraging social channels, and the critical role of reputation in both good and bad times.

Key Takeaways:

(02:17) The founding story of Milk & Honey and its global expansion.

(04:08) Milk & Honey's achievement as the highest-scoring B Corp PR firm.

(12:01) The critical role of consistent reputation management.

(18:18) Paul Cohen's expertise in reputation management over crisis communication.

(22:06) Utilizing social media to map the day's conversations and insert client perspectives.

(24:00) Engaging clients in conversation during pitches to drive business success.

(26:45) The vital role of employees as brand ambassadors in sharing the company's story.

Resources Mentioned:

Paul Cohen - https://www.linkedin.com/in/paul-cohen-/

https://milkandhoneypr.com/ | Website

Insightful Links:

https://www.digitalsilk.com/digital-trends/brand-storytelling/

https://neilpatel.com/blog/create-authentic-brand-story/

https://gathercontent.com/blog/brand-storytelling-examples

https://toaststudio.com/en/pg-volvo-and-other-examples-of-strong-brand-storytelling/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Establishing Brand Leadership With Events Marketing

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 18 Jul 2024 07:46:40 -0400

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and customer engagement. Oliver provides practical insights into event planning, from understanding business objectives to creating impactful experiences that resonate with attendees.

Key Takeaways:

(03:05) How musical experiences influence marketing strategies.

(04:59) The importance of attending events to understand them from a guest's perspective.

(10:16) Creating content from events for brand positioning and cost-effective marketing.

(14:35) Leveraging events for effective marketing during economic downturns.

(19:00) The significance of panel surveys for medium-sized brands to gauge top-line awareness.

(23:13) The importance of aligning event goals with business objectives.

(26:10) Empowering event team members for exceptional execution.

(28:46) Using events to create better customer experiences and brand immersion.

Resources Mentioned:

Oliver JP Osborne - https://www.linkedin.com/in/oliver-j-p-osborne/?originalSubdomain=ca

oh cool | LinkedIN - https://www.linkedin.com/company/ohcool/

oh cool | Website - http://ohcool.ca

Insightful Links:

https://inevent.com/blog/marketing/building-brand-loyalty-through-strategic-event-marketing.html

https://bloomerang.co/blog/event-branding/

https://primostats.com/blog/thought-leadership-events/

https://www.eventmobi.com/blog/event-branding/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Reducing B2B Marketing Cost per Acquisition by Increasing Brand Awareness

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 11 Jul 2024 01:01:00 -0400

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks to Stefan Maritz, currently Marketing Lead at CXL, and Head of Marketing at blackbear at the time of the interview. Stefan delves into the paradox of reducing B2B marketing cost per acquisition (CPA) by increasing brand awareness. He shares insights from his extensive experience in the B2B marketing space, offering valuable strategies for modern marketers.

Key Takeaways:

(02:29) The evolving role of T-shaped marketers in today's marketing teams.

(04:59) The importance of education and perception in brand building.

(06:11) The need for patience and long-term strategy in brand marketing.

(10:18) The significance of creating valuable and engaging content.

(14:08) Creative messaging approaches to make B2B marketing less boring.

(17:32) Building strong brands through thought leadership and adding real value.

(22:43) The importance of organic and direct traffic in measuring brand awareness.

(24:51) The need for a balanced budget allocation between performance and brand marketing.

(28:58) The long-term benefits of consistent brand messaging and perception building.

Resources Mentioned:

Stefan Maritz - https://www.linkedin.com/in/stefan-maritz/?originalSubdomain=nl

Blackbear Website - https://blackbear.global/

CXL Website - https://cxl.com/

Insightful Links:

https://www.bcg.com/publications/2021/why-brand-marketing-matters

https://www.lean-labs.com/blog/8-essential-b2b-brand-awareness-activities-every-marketer-should-master

https://www.inboxinsight.com/5-reasons-why-brand-awareness-should-feature-in-your-b2b-multi-channel-strategy/

*At the time of the interview, he was employed at blackbear. He has since moved to CXL where he is Marketing Lead.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Mastering Marketing Operations

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 28 Jun 2024 00:05:00 -0400

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Daniel Murray, Founder of The Marketing Millennials. Daniel shares his journey from marketing operations to building a media powerhouse with over a million followers. This episode dives into mastering marketing operations and the crucial elements needed to become a successful marketing leader.

Key Takeaways:

(02:30) The importance of knowing all facets of marketing to be a better leader.

(04:10) The role of documentation in scaling marketing operations.

(08:20) The balance between creativity and pragmatism in marketing leadership.

(12:25) Understanding business metrics alongside marketing.

(16:05) The impact of AI on marketing and the need for human creativity and strategic thinking.

(23:30) Community and networking in building a successful marketing career.

(29:15) How to leverage social media platforms for effective marketing.

(36:20) Tips for effective collaboration between marketing and other departments.

Resources Mentioned:

Daniel Murray - https://www.linkedin.com/in/daniel-murray-marketing/

The Marketing Millennials | LinkedIn - https://www.linkedin.com/company/the-marketing-millennials/

The Marketing Millennials | Website - http://themarketingmillennials.com

Insightful Links:

https://martech.org/mastering-the-art-of-goal-setting-in-marketing-operations/

https://www.integreon.com/navigating-the-world-of-marketing-operations-mastering-metrics/

https://www.markops.ai/insights/article/mastering-marketing-operations

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

What Marketing Leaders Need To Know About B2B Procurement

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Mon, 24 Jun 2024 14:34:00 -0400

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he converses with Dayo Aluko, B2B Strategic Sourcing and Procurement Specialist. In this episode, Dayo dives into the nuances of B2B procurement, sharing his vast experience across various industries and shedding light on what marketing leaders need to know to navigate procurement challenges effectively.

Key Takeaways:

(00:01) Dayo’s diverse career journey from real estate to B2B procurement.

(07:22) The importance of historical data in procurement decision-making.

(16:35) Continuous feedback loops ensure supplier relationships are maintained.

(18:14) Balancing short-term ROI with long-term demand generation strategies.

(31:10) The impact of global recessions on procurement strategies.

(43:45) Ensuring frameworks are in place to handle increased production volumes.

(50:08) Incorporating sustainability into marketing campaigns and procurement practices.

Resources Mentioned:

Dayo Aluko - https://www.linkedin.com/in/dayoaluko/

CPKC Website - https://www.cpkcr.com/en

Insightful Links:

https://www.vendr.com/blog/saas-sales-procurement-relationship

https://sievo.com/blog/marketing-procurement-relationships

https://www.mxpiq.com/procurement-marketings-first-line-of-defence/

https://1touchpoint.com/blog/marketing-procurement-5-best-practices-for-2020

* At the time of the interview, he was employed at Suncor and also De Havilland Aircraft of Canada Limited. He has since moved to CPKC, where he is a Procurement Process and Performance Specialist.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Is Podcasting the Fastest-Growing Medium To Engage With Customers?

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 18 Jun 2024 03:02:03 -0400

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Jennifer Smith, Founder and CEO at everythingpodcasts.com. In this episode, Jennifer shares her extensive experience in the media industry and explores the profound impact of podcasting on brand development and audience engagement. She discusses the strategic use of podcasting in business, from recruitment to brand storytelling, and offers insights into crafting successful podcasts that resonate and maintain relevance over time.

Key Takeaways:

(01:23) Jennifer shares her extensive experience in media, launching several ventures and illustrating the breadth of her expertise.

(03:37) Podcast genres that effectively engage audiences, such as narrative storytelling.

(07:36) The strategic importance of podcasts in marketing and brand loyalty beyond short-term projects.

(09:30) Insight into the strategic mistakes companies make when entering the podcast space without a clear plan.

(13:18) Three crucial elements of successful podcast content: the “lean-in factor,” authentic storytelling and the “aha moment.”

(15:39) Strategies for leveraging podcasts in conjunction with other marketing efforts to enhance content discovery and brand presence.

(18:27) Help with podcasting strategies.

Resources Mentioned:

Jennifer Smith - https://www.linkedin.com/in/jennifersmith11/

everythingpodcasts.com | LinkedIn - https://www.linkedin.com/company/everythingpodcasts/

everythingpodcasts.com | Website - https://everythingpodcasts.com

Insightful Links:

https://www.mushroommedia.io/blog/the-power-of-podcasting-how-brands-can-leverage-this-growing-medium

https://www.everythingpodcasts.com/blog/the-rise-of-podcasting-for-brand s

https://www.bizjournals.com/cincinnati/news/2024/01/20/how-brands-use-podcasts-engage-audience.html

https://medium.com/pacific-content/what-worked-in-2023-brands-in-podcasting-3fe497159f48

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Optimizing Your B2B Marketing Platforms for Customer Generation

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Wed, 12 Jun 2024 01:43:56 -0400

Try Leadfeeder today and turn pageviews into pipeline! -

https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.

In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more.

Key Takeaways:

(1:18) Garrett shares the origin story of Directive, highlighting his growth from independent gigs to leading a large agency.

(7:42) Insight into the effectiveness of review sites like G2 for B2B marketing, driven by Garrett's practical experiences.

(9:06) Cutting out the marketing middle funnel, focusing on direct conversion strategies for more immediate results.

(14:16) Customer generation and the methodologies used by Directive to effectively target ideal customer profiles.

(17:26) Leads and MQLs are often misleading metrics that can get CMOs into trouble if they don't align with actual down-funnel revenue metrics.

(26:00) Improved tracking in marketing would expose underperformance, posing a risk to the job security of high-earning marketing professionals.

(32:42) A method for identifying and targeting ideal customer profiles based on shared characteristics.

(34:40) Marketing automation often fails to resonate with humans who can detect its lack of authenticity.

Resources Mentioned:

Garrett Mehrguth - https://www.linkedin.com/in/garrettmehrguth/

Directive - https://www.linkedin.com/company/directive-consulting/

Insightful Links:

https://directiveconsulting.com/customer-generation/

https://aicontentfy.com/en/blog/power-of-marketing-solutions-boost-business-with-these-strategies

https://pipeline.zoominfo.com/marketing/how-to-optimize-your-b2b-marketing-funnel

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The Power of Reputation Management for Small Businesses

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 31 May 2024 10:51:00 -0400

Try Leadfeeder today and turn pageviews into pipelines! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he talks to Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses.

Key Takeaways:

(4:04) How online reviews act as modern word-of-mouth and are crucial for business visibility and credibility.

(09:30) The potential pitfalls of soliciting reviews and why natural reviews are more beneficial.

(12:01) Proactive strategies for responding to both positive and negative online reviews.

(15:31) How small businesses can leverage their online presence on platforms like Yelp to influence consumer decisions.

(19:27) The benefits of an optimized Yelp profile and how to effectively use this platform without a business website.

(24:26) Tracking the source of customer leads is crucial for understanding and optimizing conversion strategies.

(31:24) Setting up Google Alerts and platform notifications helps businesses stay informed about where and how they are being discussed online.

Resources Mentioned:

Emily Washcovick - https://www.linkedin.com/in/emily-washcovick-56504437/

Yelp - https://www.linkedin.com/company/yelp-com/

Insightful Links:

https://tweakyourbiz.com/posts/3-reasons-reputation-management-is-crucial-for-small-businesses https://www.remwebsolutions.com/blog/small-business-reputation-management https://konnectinsights.com/blogs/online-reputation-management-for-small-businesses https://www.moneythumb.com/blog/the-importance-of-online-reputation-management-for-small-businesses/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Modern Customers Demand Reception Marketing From Brands with RJ Licata

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 23 May 2024 20:02:00 -0400

Try Leadfeeder today and turn pageviews into pipelines! -

https://bit.ly/3xMPOV5

Join Dots Oyebolu and guest RJ Licata, Sr. Director of Marketing at Terakeet, to explore the nuances of Owned Asset Optimization (OAO) and its impact on marketing strategies. RJ reveals how OAO enhances marketing efficiency and broadens its application across various industries.

Key Takeaways:

(01:41) RJ’s transition from sports marketing to Terakeet, where he has developed expertise in SEO and marketing strategies.

(04:28) How experience in sports marketing instilled a strong work ethic and team-first mentality.

(06:23) Significant changes in consumer behavior and how technological advancements have shaped marketing strategies.

(09:24) Reception marketing, a strategy developed by Terakeet to engage consumers more effectively.

(13:50) Owned Asset Optimization (OAO), a strategy to maximize the impact of assets a company directly controls.

(18:08) How reception marketing and OAO strategies vary across different industries and are tailored to meet specific needs.

(23:49) RJ discusses favorite marketing metrics, daily social media usage and marketing quotes.

(27:52) Matching marketing strategies to consumer frequency and the role of CRM in tailoring reception marketing

Resources Mentioned:

RJ Licata -

https://www.linkedin.com/in/rjlicata/

Terakeet | LinkedIn -

https://www.linkedin.com/company/terakeet/

Terakeet | Website -

https://terakeet.com/

Insightful Links:

https://martechseries.com/mts-insights/staff-writers/reception-marketing-what-it-is-and-how-its-used-to-drive-marketing-goals/

https://terakeet.com/blog/reception-marketing/

https://martech.org/3-ways-to-maximize-the-power-of-reception-marketing/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Simplified Marketing: Leadership for CMOs

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 09 May 2024 04:10:00 -0400

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.

Key Takeaways:

(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.

(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.

(08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness.

(11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences.

(15:19) Simplifying the workplace enhances employee innovation and brand advocacy.

(20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception.

(27:29) Margaret’s favorite marketing quote by Coco Chanel on simplicity and elegance in branding.

(31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise.

Resources Mentioned:

Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/

How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

*Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Unveiling the Role of Video Marketing in Skyrocketing Business Growth with Matt Wareham

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 02 May 2024 12:47:40 -0400

In this episode, Matt Wareham, Director of Depictar, delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use of video FAQs for mobile interactions, the importance of storytelling in marketing and the strategic placement of hooks and calls-to-action in video content.

Key Takeaways:

(03:03) The importance of video for personal connection and narrative control.

(04:05) Video's role in pre-filtering potential clients before actual interactions.

(07:35) The significance of storytelling in video marketing.

(13:38) The effectiveness of video marketing in genuine customer engagement.

(19:38) The potential of video content to maintain customer engagement and loyalty.

(25:20) Rapid-fire Q&A segment focusing on essential marketing insights.

(26:04) The preference for cost per client acquisition as a marketing metric.

(27:10) The disciplined use of social media for work to enhance productivity.

(31:07) The need for strategic audience transfer from video platforms to podcast listening.

(34:15) The importance of consistent, value-driven content to foster audience growth and retention.

(35:40) Challenges of converting viral video viewers into podcast subscribers.

(37:05) The impact of targeted, niche content versus broad, viral marketing approaches.

(38:33) Strategies for effective call-to-action placement in videos to optimize viewer conversion to podcast subscribers.

Resources Mentioned:

Matt Wareham - https://www.linkedin.com/in/mattwareham/

Depictar - https://www.linkedin.com/company/depictarstudio

Resonate® - https://www.duarte.com/resources/books/resonate/

Insightful Links:

https://abmatic.ai/blog/role-of-video-marketing-in-growth

https://www.openreel.com/benefits-video-marketing-revenue-growth/

https://www.domatters.com/video-marketing-for-business/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Effective Multi-Moment Marketing Strategies in Multi-Channel Environments with Dotun Babatunde

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 25 Apr 2024 01:00:00 -0400

Join Dots Oyebolu as he speaks with Dotun Babatunde, Head of Digital Marketing (B2C) at Olam Agri. They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement.

Key Takeaways:

(03:27) Future trends in digital experiences and consumer engagement.

(06:07) Challenges of digital marketing adoption in Nigeria.

(09:32) Strategic technology adoption tied to business objectives.

(15:14) The necessity of precise measurement tools in marketing.

(19:00) The convergence of brand awareness and performance marketing.

(27:05) Initiating multi-channel marketing campaigns.

(38:32) Convincing stakeholders about marketing strategies is a challenge.

(48:21) Integration challenges and strategies in marketing analytics.

Resources mentioned:

Dotun Babatunde -

https://www.linkedin.com/in/dotun-babatunde-2752026/?originalSubdomain=ng

Olam Agri -

https://www.linkedin.com/company/olam-agri/

Insightful Links:

https://www.bcg.com/en-ca/publications/2019/dividends-digital-marketing-maturity

https://www.deloittedigital.com/content/dam/deloittedigital/us/documents/alliances/keys-to-marketing-in-the-moment.pdf

https://www.wordstream.com/blog/ws/2013/10/15/multi-channel-marketing

https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Is User-Generated Content the Best Marketing Strategy? with Mark Yeramian

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 16 Apr 2024 01:00:00 -0400

In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).

Key Takeaways:

(1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast.

(3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions.

(7:11) The importance of storytelling in UGC to create authentic shopping experiences.

(14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within.

(20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust.

(22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust.

(23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands.

Resources Mentioned:

Mark Yeramian -

https://www.linkedin.com/in/markyeramian/?originalSubdomain=ca

Moast | LinkedIn -

https://www.linkedin.com/company/moasthq/

Moast | Website -

http://www.moast.io/

Insightful Links:

https://getflowbox.com/blog/user-generated-content-strategy/

https://sproutsocial.com/insights/user-generated-content-guide/

https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/

https://cloudinary.com/guides/user-generated-content/strategies-for-user-generated-content-seven-key-steps

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Modern Content Distribution Strategies for Revenue Marketing with Ross Simmonds

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 09 Apr 2024 05:00:00 -0400

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.

Key Takeaways:

(01:46) Ross’ journey from selling do-rags in high school to becoming a revered content marketing strategist.

(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.

(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.

(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.

(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.

(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.

(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.

(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.

Resources Mentioned:

Ross Simmonds -

https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=ca

Foundation Marketing | LinkedIn -

https://www.linkedin.com/company/foundationmarketing/

Foundation Marketing | Website -

https://foundationinc.co/

Ross Simmonds' Personal Website -

https://rosssimmonds.com/

SparkToro -

https://sparktoro.com/

Buzzsumo -

https://buzzsumo.com/

Insightful Links:

https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/

https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era

https://foundationinc.co/lab/modern-distribution-playbook/

https://divbyzero.com/blog/saas-content-marketing-strategy/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Drive High-Impact B2B Content Marketing With Thought Leadership Narratives with Purna Virji

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 05 Apr 2024 09:23:54 -0400

Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.

Key Takeaways:

(00:38) Introduction to Purna's expertise in B2B content marketing and thought leadership.

(01:23) Purna's transition from journalism to a leading role at LinkedIn.

(02:34) Overview of Purna's book on strategic, actionable content marketing insights.

(05:03) The shift from marketer-focused to audience-needs content creation.

(06:27) Emphasis on understanding the audience beyond basic personas.

(09:32) The challenge of engaging B2B audiences over long sales cycles.

(13:50) Importance of inclusivity in reaching a diverse audience.

(21:37) Selecting the most effective channels for content distribution.

(35:58) The value of using multiple voices for broader thought leadership impact.

(38:35) Amplifying content through employee engagement as brand evangelists.

Resources mentioned:

Purna Virji -

https://www.linkedin.com/in/purnavirji/

LinkedIn -

https://www.linkedin.com/company/linkedin/

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective -

https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432

Insightful Links:

koganpage.com/marketing-communications/high-impact-content-marketing-9781398608436

https://hub.uberflip.com/uberflip-blog-posts/5-psychological-hacks-for-high-impact-content-marketing

https://contentmarketinginstitute.com/articles/thought-leadership-content-strategy

https://nytlicensing.com/latest/methods/getting-started-thought-leadership-content-marketing/

https://www.postbeyond.com/blog/guide-how-to-create-thought-leadership-content/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

The Rise of Audio Marketing in a Brand Lift Ecosystem with Michelle Khouri

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Mon, 01 Apr 2024 12:26:39 -0400

Join Dots Oyebolu as he welcomes Michelle Khouri, CEO and Founder of FRQNCY Media and Recordical, to dive into audio marketing and its impact on brand lift. Michelle brings her extensive experience in sound and marketing to explore how brands can leverage audio for deeper engagement.

Key Takeaways:

(01:25) Michelle's journey from a sound enthusiast to leading a podcast production company for major brands.

(02:55) The inception of Recordical as a unique membership platform for audio creators.

(04:20) The significance of authenticity in audio content and its intimate connection with the audience.

(09:26) The shift towards incorporating video in podcasting and its acceptance as a norm.

(15:32) The importance of content over technical SEO in podcast discoverability and engagement.

(18:58) The value of niche targeting in podcasting for creating meaningful and engaged listener bases.

(25:24) The compelling ROI of podcasting when executed strategically by brands.

(42:32) The essential role of professional production in achieving podcast success for brands.

Resources Mentioned:

Michelle Khouri -

https://www.linkedin.com/in/michellekhouri/

FRQNCY Media | LinkedIn -

https://www.linkedin.com/company/frqncymedia/

FRQNCY Media | Website -

https://frqncy.media/

Recordical | LinkedIn -

https://www.linkedin.com/company/recordical/

Recordical | Website -

https://recordical.com/

Insightful Links:

https://www.servers.com/news/whitepapers/rise-of-audio-advertising

https://brandequity.economictimes.indiatimes.com/news/marketing/5-opportunities-that-brands-are-missing-on-audio/76741860

https://www.eskimi.com/blog/programmatic-audio-advertising

https://www.thedrum.com/insight/2023/08/02/audio-booming-how-can-brands-add-it-the-mix

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Strategies for Igniting the Potential of Enterprise-Branded Podcasts

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 22 Mar 2024 14:37:00 -0400

Join Dots Oyebolu as he welcomes Harry Morton, Founder of Lower Street Media, to discuss the intricate world of enterprise-branded podcasts and how they can unlock potential in the marketing sphere.

Key Takeaways:

(01:22) Harry shares his childhood fascination with audio, leading to his career in podcasting.

(03:56) Enterprise-branded podcasts have a unique potential to engage niche audiences.

(07:49) Why podcasting’s strength lies in resonance rather than broad reach.

(11:26) Identifying and tailoring podcast formats to specific enterprise objectives.

(14:38) Strategies for increasing podcast listenership by focusing on content quality and targeting.

(18:55) Effective channels for promoting podcasts within the listener’s existing habits.

(24:58) Relevance in podcasting can be based on topic or demographic targeting.

(32:20) Operational strategies for diverse teams in creating impactful brand podcasts.

Resources Mentioned:

Harry Morton - https://www.linkedin.com/in/harrymorton/?originalSubdomain=uk

Lower Street Media - https://lowerstreet.co/

Brand Podcast Summit - https://www.brandpodcastsummit.com/

Insightful Links:

https://castdesk.com/blog/7-tips-for-starting-a-successful-corporate-podcast/

https://www.forbes.com/sites/forbesagencycouncil/2021/11/09/14-essential-tips-for-sta rting-a-branded-podcast-target-audiences-will-love/?sh=2de265506ec2

https://www.bcast.fm/blog/podcast-marketing-strategy

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Media Marketing Innovation: Where Creative Meets Revenue with Geoffrey Colon

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Wed, 20 Mar 2024 04:57:43 -0400

Join Dots Oyebolu as he speaks with Geoffrey Colon, Senior Director of Digital Marketing at Dell Technologies and Founder and Creative Director of Creative Studies. Geoffrey shares his insights on the evolution of marketing media and the fusion of creativity with revenue generation in the modern marketing landscape.

Key Takeaways:

(02:00) The importance of finding joy in the marketing aspects you’re genuinely interested in to deepen expertise.

(07:05) Global brand identity remains consistent, but regional marketing managers should adapt the messaging to fit local market nuances and cultural contexts.

(10:18) The shift toward sustainable marketing from disruptive marketing tactics.

(15:15) The significance of owned media properties in controlling narrative and user experience.

(19:19) Utilizing generative AI for creative processes, enhancing efficiency from ideation to execution.

(24:46) The potential of organic media and leveraging creator talent for innovative marketing solutions.

(30:04) Personalized marketing through conversational and contextual engagement.

Resources mentioned:

Geoffrey Colon -

https://www.linkedin.com/in/geoffreycolon/

Dell Technologies -

https://www.linkedin.com/company/delltechnologies/

Creative Studies -

https://www.linkedin.com/company/creative-studies/

Insightful Links:

https://www.ibm.com/watson-advertising/thought-leadership/what-is-dynamic-creative-optimization

https://www.linkedin.com/pulse/future-social-media-marketing-innovation-authenticity/

https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Using Brand Positioning To Achieve a High Share of the Market Pie with Raul Hernandez Ochoa

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 19 Mar 2024 11:26:00 -0400

Raul Hernandez Ochoa, the Founder of Do Good Work, joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share.

Key Takeaways:

(01:23) An introduction to Raul and his professional background.

(07:41) Utilizing customer psychology to navigate pain points and drive action.

(14:11) How perceived value can redefine the price-value equation for your services.

(25:35) Raul advocates for strategic, data-driven investments in marketing and sales, focusing on efficiency and scalable growth.

(31:22) Creating a new category around a solution can significantly impact market perception and position a company as a leader.

(37:10) The importance of understanding a project's core objectives and client needs to effectively develop and implement a growth strategy.

(46:57) Making a product or service "sticky" to retain customers by offering multiple interconnected services or benefits.

Resources Mentioned:

Raul Hernandez Ochoa -

https://www.linkedin.com/in/dogoodwork/

Do Good Work | LinkedIn -

https://www.linkedin.com/company/dogoodwork/

Do Good Work | Website -

https://www.dogoodwork.org/

”Productive Profits” book -

https://www.amazon.com/Productive-Profits-Founders-Scaling-Impact/dp/B085K5S5XZ

Insightful Links:

https://www.masterclass.com/articles/positioning-strategy

https://blog.hubspot.com/marketing/network-effects

https://www.productmarketingalliance.com/your-guide-to-positioning/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

E-Commerce SEO Strategies That Drive Immediate Product Revenue with Sara Taher

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 15 Mar 2024 08:38:00 -0400

Join Dots Oyebolu as he welcomes Sara Taher, SEO Manager, for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation and the vital role of quality in driving immediate product revenue.

Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she navigates the complex world of e-commerce SEO.

Key Takeaways:

(03:09) Effective e-commerce SEO strategies that drive immediate product revenue, and the critical importance of long-tail keywords.

(07:14) The value of knowing your limits in marketing and entrepreneurship, plus the benefits of collaboration across different business units.

(11:32) Entity SEO and how it represents a fundamental shift in SEO by understanding and structuring content around entities.

(14:52) The impact of e-commerce platforms on UX and SEO, and whether investment in premium features like Shopify Plus is essential for a brand's digital maturity.

(23:28) Sara shares her personal and impactful marketing KPI: execution speed in project management within the SEO context.

(29:40) Sara's best marketing KPI is execution, emphasizing the speed of implementing and closing the loop on SEO strategies.

(32:24) The necessity for e-commerce brands to support their SEO strategies with content media platforms, like blogs, for sustained success.

(39:54) SEO automation's role and potential pitfalls, with a focus on the importance of quality over quantity in automated content creation.

Resourced mentioned:

Sara Taher -

https://www.linkedin.com/in/sara-seo-specialist/?originalSubdomain=ca

Insightful Links:

https://play-media.org/seo-for-e-commerce/

https://developers.google.com/search/docs/specialty/ecommerce

https://www.bigcommerce.com/articles/ecommerce/ecommerce-seo/

https://www.searchenginejournal.com/ecommerce-product-page-seo-dos-donts/386068/#close

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

The Dimensions of Profitable B2B Influencer Marketing Strategies with Katya Allison

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Wed, 13 Mar 2024 06:00:00 -0400

Join Dots Oyebolu as he welcomes Katya Allison, marketing specialist and host of the Let's Talk Marketing Podcast. This episode delves into the nuances of B2B influencer marketing, offering insights into building effective strategies and talking about the importance of authenticity in brand representation.

Key Takeaways:

(01:21) Katya discusses her journey into marketing and the non-linear path that led to her current role as Head of Marketing.

(04:33) The importance of being of service in building business relationships.

(08:13) The differences between B2B and B2C influencer strategies.

(16:41) The importance of selecting the right influencers in B2B, with a focus on quality over quantity.

(25:36) The nuances of affiliate marketing in B2B, and how it should be viewed as a referral program.

(31:40) The potential in leveraging prospects as future influencers.

(36:42) Effective communication and the importance of sharing goals rather than dictating messages.

(42:39) A caution against viewing influencer marketing as a numbers game and an emphasis on the need for realistic expectations with a focus on genuine connections.

Resources Mentioned:

Katya Allison -

https://www.linkedin.com/in/katyaallison/

Let's Talk Marketing Podcast | LinkedIn -

https://www.linkedin.com/company/lets-talk-marketing-podcast/

Let’s Talk Marketing Podcast | YouTube -

https://www.youtube.com/@LetsTalkMarketingpod

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Transforming Regular Marketing Leaders Into Great Brand Builders with Chris Do

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 29 Feb 2024 03:33:36 -0500

On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others.

Key Takeaways:

(01:34) Chris’ journey from graphic design to founding The Futur, and its mission to teach 1 billion people how to make a living doing what they love.

(05:52) A brand's purpose is to serve and build relationships with customers, leading to mutual value and advocacy.

(09:08) Performance marketing focuses on short-term revenue while branding builds long-term value. Modern marketing balances both to help others achieve goals.

(15:33) The impact of social media on self-worth and the pursuit of authenticity.

(17:01) Chris' perspective on criticism, feedback and the importance of self-improvement.

(20:15) The metaphor of the ‘hole’ and the lesson on completeness and self-acceptance.

Resources Mentioned:

Chris Do -

https://www.linkedin.com/in/thechrisdo/

Blind, Inc. -

https://www.linkedin.com/company/blind/

The Futur | LinkedIn -

https://www.linkedin.com/company/the-futur/

The Futur | Website -

https://thefutur.com/

The Futur Pro -

https://thefutur.com/pro-group

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Exploring Marketing Amplification With Emerging Technologies with Talar Malakian

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Wed, 28 Feb 2024 09:54:03 -0500

On this episode, Dots Oyebolu is joined by Talar Malakian, CMO of Phonexa, to dive into the impact of emerging technologies in marketing.

Key Takeaways:

(01:34) Talar outlines her diverse career path leading to her present role at Phonexa.

(07:25) The need for startups to educate their market, especially when introducing novel solutions in emerging spaces.

(11:31) The transformative role of AI in content creation and the strategic importance of integrating AI tools into marketing efforts for efficiency and innovation.

(18:26) Exploring the potential of IoT and digital twins in marketing, from enhancing customer experiences to creating virtual representations of products.

(25:42) The potential for innovative applications of technology to transform mundane tasks into rewarding activities.

(32:00) The evolving realm of affiliate marketing, its misconceptions and its significant role in providing choices and democratizing access to products and services.

(37:45) The need for transparency and honesty in affiliate marketing.

Resources Mentioned:

Talar Malakian -

https://www.linkedin.com/in/talar-malakian/

Phonexa | LinkedIn -

https://www.linkedin.com/company/phonexa/

Phonexa | Website -

https://phonexa.com/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Building Your Marketing Bench - The Next Marketing Generation with Cheryl Rodness

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 16 Feb 2024 10:03:08 -0500

Join Dots Oyebolu as he talks with Cheryl Rodness, RVP of Strategic Growth Initiatives at Calix, about nurturing the next generation of marketing professionals. They explore building a robust marketing bench, emphasizing the integration of diversity, mentorship and alignment with sales, for a holistic marketing approach.

Key Takeaways:

(01:53) Cheryl's global marketing experience and transition to broader business roles.

(04:37) The importance of CMOs in developing future marketing leaders.

(06:51) Starting with interns for building the marketing bench from the ground up.

(12:27) Understanding and impacting business goals and outcomes, not merely completing tasks.

(18:37) Learning and seeking opportunities for growth within the organization.

(21:47) The evolving role of marketing into a more commercial, customer-centric approach.

(26:29) Diversity's critical role in understanding and connecting with varied market segments.

(32:03) Career ladders and mentorship as key strategies for developing marketing professionals.

(36:00) Emphasizing humanity and building trust within marketing teams.

(41:19) Balancing technical skills with strategic thinking in the fast-paced evolution of marketing tools.

Resources Mentioned:

Cheryl Rodness -

https://www.linkedin.com/in/cherylrodness/

Calix | LinkedIn -

https://www.linkedin.com/company/calix/

Calix | Website -

https://www.calix.com/

Insightful Links:

https://emarsys.com/learn/blog/next-generation-digital-marketing-strategy/

https://www.linkedin.com/pulse/how-next-generation-transforming-marketing-genz-shubham-pal/

https://www.jcarcamoassociates.com/building-marketing-bench-strength-through-training/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Make Your Content Spiderweb Convert With SEO Content Clusters with Chima Mmeje

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 09 Feb 2024 13:34:27 -0500

Join Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance.

Key Takeaways:

(03:24) Introduction to SEO content clusters and their importance in marketing.

(09:36) Understanding audience psychographics is crucial for tailoring content to different stages of the buyer’s journey.

(14:57) Structured content creation and regular audits are essential for effective content marketing, beyond merely filling volume.

(17:18) The importance of viewing each keyword as a topic to create more holistic and comprehensive content clusters.

(21:54) Using Google Autocomplete and Keywords Everywhere can expedite the process of identifying and evaluating potential subtopics.

(23:56) Effective internal linking within content clusters enhances the authority of pillar content and guides user navigation.

(30:28) Utilizing AI tools like ChatGPT for content creation and optimization.

(36:45) Content clusters should focus on depth and diversity, not breadth, incorporating various formats and platforms to enrich the topic's coverage.

Resources Mentioned:

Chima Mmeje -

https://www.linkedin.com/in/chima-mmeje/?originalSubdomain=uk

Zenith Copy -

https://www.linkedin.com/company/zenithcopy/

Ahrefs -

https://ahrefs.com/

SEMrush -

https://www.semrush.com/

Moz -

https://moz.com/

Link Whisper -

https://linkwhisper.com/

ClearScope -

https://www.clearscope.io/

Insightful Links:

https://blog.aspiration.marketing/en/how-topic-clusters-impact-your-content-marketing

https://sitecare.com/blog/how-do-content-clusters-strengthen-seo/

https://inboundjunction.com/content-clusters

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Pump and Funnel Performance Marketing Model for B2B brands with David Bain

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Wed, 07 Feb 2024 07:01:55 -0500

Join Dots Oyebolu as he welcomes David Bain, Founder of Casting Cred and author of "Marketing Now," to the Marketing Leadership Podcast. On this episode, they delve into the pump and funnel performance marketing model for B2B brands and offer a wealth of insights for marketers looking to refine their strategies.

Key Takeaways:

(01:50) David’s journey into content marketing and the founding of Casting Cred.

(03:39) Insight into transforming podcasts into books for B2B brands.

(07:27) The evolution of digital marketing tactics and the importance of a tailored marketing model.

(11:33) Introduction of the pump and funnel model, and its relevance to B2B marketing.

(16:37) How hub content serves as a demand generation tool outside the traditional funnel.

(22:10) The role of account-based marketing within the pump and funnel strategy.

(27:41) Long-form content producers have time to ensure quality, but AI tools offer efficient ways to repurpose and share content across platforms.

(37:04) Balancing SEO and EAT (Expertise, Authoritativeness, Trustworthiness) in content strategy.

Resources Mentioned:

David Bain -

https://www.linkedin.com/in/davidbain/?originalSubdomain=uk

Casting Cred | LinkedIn -

https://www.linkedin.com/company/castingcred/

Casting Cred | Website -

https://castingcred.com/

Insightful Links:

https://www.linkedin.com/learning/b2b-foundations-content-marketing/why-you-need-to-bend-the-traditional-marketing-funnel

https://blog.hubspot.com/marketing/content-for-every-funnel-stage

https://moz.com/beginners-guide-to-content-marketing/marketing-funnel

https://publer.io/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Exploring the Customer-Centric Marketing Culture in Organizations with Siew Ting Foo

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 30 Jan 2024 01:57:38 -0500

Join Dots Oyebolu as he engages with Siew Ting Foo, Global Head of Brand and Insights at HP, in a dynamic discussion on customer-centric marketing and its impact on organizational culture.

Siew Ting shares her extensive experience in multinational marketing and dives into the essence of end-to-end marketing strategies.

Key Takeaways:

(01:46) Siew Ting's extensive marketing background in consumer goods and her role at HP.

(04:02) The fundamental concept of human-centric growth in business.

(08:08) The art of crafting global brands with local relevance.

(12:24) Balancing brand purpose with profit in challenging economic times.

(18:01) The evolving role of CMOs in blending creativity and data for effective marketing.

(22:13) Utilizing customer-centric culture to develop new brand categories.

(29:05) Best practices for fostering a customer-centric culture within organizations.

(33:59) Measuring marketing success through business metrics and employee engagement.

Resources Mentioned:

Siew Ting Foo -

https://sg.linkedin.com/in/siewtingfoo

HP | LinkedIn -

https://www.linkedin.com/company/hp

HP | Website -

https://www.hp.com/

Insightful Links:

https://www.mckinsey.com/capabilities/operations/our-insights/the-human-touch-at-the-center-of-customer-experience-excellence

https://www.qualtrics.com/experience-management/customer/customer-centric/

https://www.reforge.com/blog/customer-centric-culture

https://www.coveo.com/blog/build-customer-centric-strategy/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

The Future of Performance Marketing Strategic Frameworks with Andrew Davis

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 23 Jan 2024 08:34:50 -0500

Join Dots Oyebolu as he engages in a thought-provoking discussion with Andrew Davis, Founder and Lead Trainer at Talk Dygital. Andrew is widely recognized for his expertise in content marketing and his insights into the future of performance marketing strategies.

Key Takeaways:

(01:41) Andrew shares his extensive background in digital marketing, starting from his early days in online forum moderation.

(07:09) The need for adaptable marketing frameworks tailored to specific business contexts in B2B and B2C sectors.

(12:07) Andrew discusses the pivotal role of storytelling in marketing and its influence on brand equity and customer engagement.

(16:58) An analysis of the overwhelming success of Barbie’s 2023 marketing campaign.

(21:11) The importance of being flexible and having contingency planning in place.

(27:20) Insights into the evolving world of influencer marketing, including the rise of micro and nano influencers.

(31:32) Exploring the potential of generative AI in marketing, focusing on the importance of prompts and imagination.

(38:56) Andrew outlines key components of a successful marketing operation, highlighting content management, promotional strategies, and conversion focus.

Resources Mentioned:

Andrew Davis -

https://www.linkedin.com/in/andrewmdavis/?originalSubdomain=uk

Andrew Davis | Website -

https://andrewmilesdavis.com/

Pixar's Free Storytelling Course -

https://www.khanacademy.org/computing/pixar/storytelling

Insightful Links:

https://www.wrike.com/digital-marketing-guide/digital-marketing-strategy-frameworks/

https://www.wpromote.com/blog/digital-marketing/performance-marketing-framework

https://www.workamajig.com/blog/marketing-project-management/marketing-framework

https://www.khanacademy.org/computing/pixar/storytelling

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

The World of Digital Marketing Takes a New Leg Up with Neil Patel

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 12 Jan 2024 12:41:50 -0500

Join Dots Oyebolu as he talks with Neil Patel, Co-Founder of Neil Patel Digital, renowned for his expertise in digital marketing and as a New York Times best-selling author.

In this episode, Neil shares his vast experience in digital marketing, discussing trends, strategies and the evolution of content formats in the fast-paced digital landscape. He emphasizes the importance of focusing on customer-centric approaches and leveraging diverse channels for brand building and audience engagement.

Key Takeaways:

(02:10) Neil Patel’s journey as a serial entrepreneur and digital marketing expert.

(04:45) Building brand equity ethically in the digital age.

(07:12) Embracing international marketing strategies and understanding diverse markets.

(09:18) Shifts in social media trends and the rise of Instagram in B2B marketing.

(11:11) Popular content formats and their effectiveness in social media engagement.

(15:03) Neil’s favorite marketing metrics and their significance.

(17:57) The importance of E-E-A-T guidelines in content creation, especially with AI integration.

(21:04) Strategies and insights on promoting and marketing podcasts effectively.

(22:00) Choosing between starting a blog or a podcast for small businesses.

Resources Mentioned:

Neil Patel -

https://www.linkedin.com/in/neilkpatel/

Neil Patel Digital | LinkedIn -

https://www.linkedin.com/company/npdigital/

NP Digital | Website -

https://npdigital.com/

Neil Patel’s Blog -

https://neilpatel.com/blog/

Insightful Links:

https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2024/

https://www.brandwatch.com/blog/top-digital-marketing-trends/

https://marketinginsidergroup.com/content-marketing/the-future-of-digital-marketing-predictions-trends/

https://digitalmarketinginstitute.com/blog/key-digital-marketing-trends-for-2024

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

The Future of Content Marketing Strategies for Better Business Models with Joe Pulizzi

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 11 Jan 2024 11:12:00 -0500

Join Dots Oyebolu as he talks to Joe Pulizzi, founder of The Tilt and pioneer of content marketing. In their conversation, Joe shares insights into the evolving landscape of content marketing, drawing from his extensive experience and success in the field.

Key Takeaways:

(01:09) Joe Pulizzi’s extensive background in content marketing and the founding of Content Marketing Institute.

(08:45) Slow adoption of content marketing by large companies and the concept of marketing departments being profitable on their own.

(12:37) Embracing a media company mindset enables brands to rapidly build audiences by acquiring existing popular blogs or media entities.

(17:58) Breaking even as a content entrepreneur is a long-term investment .

(25:51) The need for marketers to focus on fewer content distribution channels to excel.

(29:22) Auditing existing content for optimization opportunities.

(34:35) Email subscribers as a key marketing KPI.

(37:43) The impending impact of AI on marketing and content creation.

(40:23) The future of marketing and the potential for rapid advancements.

Resources Mentioned:

Joe Pulizzi -

https://www.linkedin.com/in/joepulizzi/

The Tilt | LinkedIn -

https://www.linkedin.com/company/the-tilt-news/

The Tilt | Website -

https://www.thetilt.com/

Creator Economy Expo -

https://cex.events/

Insightful Links:

https://www.impactplus.com/blog/annual-content-marketing-strategy

https://businessesgrow.com/2022/05/23/10-ideas-about-the-future-of-content-marketing/

https://www.searchenginejournal.com/why-its-time-to-reinvent-and-future-proof-your-approach-to-content-marketing/490953/#close

https://blog.hubspot.com/marketing/future-content-marketing

https://aicontentfy.com/en/blog/role-of-artificial-intelligence-in-future-of-content-marketing

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Give Power to the People and Get Power for Your Brand Growth with Ardath Albee

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 05 Jan 2024 09:03:00 -0500

Dots Oyebolu welcomes Ardath Albee, CEO and B2B Marketing Strategist of Marketing Interactions. On this episode, Ardath shares her extensive expertise in B2B marketing, buyer personas and the evolving landscape of marketing interactions.

Key Takeaways:

(02:12) Ardath discusses her marketing background.

(05:56) The importance of conducting thorough research for creating effective buyer personas.

(11:09) Marketers must focus on relevant, buyer-driven storytelling instead of disjointed content campaigns.

(15:50) Align content strategy with executive demands by framing each piece as part of a larger narrative.

(25:14) The importance of understanding buyer personas to predict and answer their evolving questions.

(31:00) Marketing automation must be continuously refined.

(37:25) Using both qualitative and quantitative data in collaboration with sales can create impactful marketing strategies.

(41:49) Effective sales and marketing alignment requires collaboration and sharing the buyer’s story.

Resources Mentioned:

Ardath Albee -

https://www.linkedin.com/in/ardathalbee/

Marketing Interactions | LinkedIn -

https://www.linkedin.com/company/marketing-interactions-inc./

Marketing Interactions | Website -

https://marketinginteractions.com/

Insightful Links:

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Performance Marketing Ideas That Drive Better B2B Sales Enablement with Richard Giorgi

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Tue, 19 Dec 2023 10:58:05 -0500

Join Dots Oyebolu as he talks to Richard Giorgi, Vice President of Sales Enablement and Strategy of Swiss RE. On this episode, Richard unpacks the nuances of B2B sales enablement and performance marketing, offering a wealth of knowledge on driving growth and aligning sales and marketing strategies.

Key Takeaways:

(01:51) Richard Giorgi discusses his role at Swiss Re, focusing on sales enablement and strategy in the Americas.

(04:12) The importance of aligning sales and marketing teams and overcoming traditional silos.

(06:54) The key to successful sales enablement is providing relevant content for sales teams.

(09:55) The significance of marketing in accelerating the sales process.

(14:32) Discussing budget allocation, Richard advises on balancing brand awareness campaigns and lead generation campaigns.

(17:18) The declining relevance of marketing qualified leads as a metric.

(21:59) Digital transformation in enterprises.

(31:19) Richard favors a linear attribution model, particularly a weighted time decay model, for B2B sales enablement.

(36:45) Leveraging customer relationships beyond the initial sale to maintain competitive advantage in B2B markets.

Resources Mentioned:

Richard Giorgi -

https://www.linkedin.com/in/richardgiorgi/

Swiss RE | LinkedIn -

https://www.linkedin.com/company/swiss-re/?originalSubdomain=za

Swiss RE | Website -

https://www.swissre.com/

Insightful Links:

https://www.gartner.com/en/marketing/insights/demand-generation-and-sales-enablement

https://learn.g2.com/b2b-sales-strategies

https://www.raconteur.net/marketing/b2b-marketing/the-role-of-b2b-marketing-in-sales-enablement/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

A Sage's Take on Some of the Best Brand Strategy Quotes of All Time with Evan Carmichael

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 30 Nov 2023 13:21:00 -0500

Join Dots Oyebolu as he talks to Evan Carmichael, founder of the Evan Carmichael Communications Group. Evan, an accomplished entrepreneur and YouTube influencer, discusses his mission to assist individuals and brands in finding and believing in their purpose.

Key Takeaways:

(02:00) How facing personal challenges fuels one’s purpose to help others.

(03:08) The impact of consuming positive and motivational content daily.

(04:12) The energizing effect of being around passionate and motivated people.

(09:07) The synergy of passion and energy in fostering a dynamic work environment.

(10:35) Evan’s take on the power of word-of-mouth marketing in business growth.

(13:25) Discussing customer obsession and its significance in business.

(14:43) Howard Schultz’s perspective on authentic branding beyond marketing tactics.

(18:42) Gary Vaynerchuk’s viewpoint on the evolving landscape of YouTube marketing.

Resources Mentioned:

Evan Carmichael -

https://www.linkedin.com/in/evancarmichael/

Evan Carmichael Communications Group -

https://ca.linkedin.com/company/evan-carmichael-communications-group

Evan Carmichael YouTube Channel -

https://www.youtube.com/channel/UCKmkpoEqg1sOMGEiIysP8Tw

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

The Commercial Marketing Toolkit for Predictable and Profitable Growth with Ryan Bonnici

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 16 Nov 2023 08:25:00 -0500

Join Dots Oyebolu as he talks to Ryan Bonnici, Chief Marketing Officer of Gympass. Ryan leans on his extensive experience gained working with high-profile tech companies to discuss the evolving landscape of commercial marketing and its impact on predictable growth.

Key Takeaways:

(02:51) The necessity for adaptable organizational structures to match current marketing goals.

(07:34) The underutilization of organic search traffic and the need for proper execution.

(09:33) Innovating in the podcast space with unique content aimed at core personas.

(14:03) The importance of revenue, MQLs and marketing source revenue as key metrics.

(17:21) Involving marketing teams in pricing strategies to enhance product-market fit.

(21:00) Balancing free trials and discounts with sustainable profitability and customer acquisition.

(26:03) The trigger point for implementing a referral program is unaided customer referrals.

(30:27) The evolution of sales development roles with new tools and changing market needs.

Resources Mentioned:

Ryan Bonnici -

https://www.linkedin.com/in/ryanbonnici

Gympass | LinkedIn -

https://www.linkedin.com/company/gympass/

Gympass | Website -

https://www.gympass.com/

Insightful Links:

https://www.lonefircreative.com/blog/marketing-strategies-to-increase-your-saas-companys-client-base

https://www.ai-bees.io/post/top-saas-marketing-metrics-and-strategies-to-use

https://csic.georgetown.edu/magazine/commercial-marketing-social-change

https://www.avoma.com/blog/how-to-build-predictable-revenue

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Grow Better B2B Sales With Account-Based Podcasting with Noah Tetzner

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 09 Nov 2023 11:54:00 -0500

Join Dots Oyebolu as he chats with Noah Tetzner, Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities.

Key Takeaways:

01:50) Transitioning from podcasting as a hobby to a career opportunity through content-based networking.

(06:03) ABP's role in targeting right-fit clients without the typical sales approach.

(07:40) The reciprocal nature of podcasts in opening doors for sales conversations.

(09:36) Adding value to podcast guests as a key to unlocking high-profile accounts.

(12:03) How podcasting can expand your sales funnel and solidify your thought leadership.

(13:00) The significance of providing marketing assets post-interview to further nurture guest relations.

(14:03) Real-life success stories of career advancements and speaking opportunities through podcasts.

(20:21) Securing guests for ABP, including referral partners, influencers and strategic partners.

Resources Mentioned:

Noah Tetzner -

https://www.linkedin.com/in/noah-tetzner-a95b90198/

Content Allies -

https://www.linkedin.com/company/contentallies/

"A Guide to B2B Podcasting" by Jake Jorgovan -

https://podcasts.apple.com/us/podcast/a-guide-to-b2b-podcasting/id1579704863

Apollo.io Email Generation Software -

https://apollo.io/

RocketReach Email Sourcing Tool -

https://rocketreach.co/

Insightful Links:

https://pamdidner.com/podcasts/guide-to-account-based-podcasting/

https://www.casted.us/blog/account-based-podcasting

https://www.marketingprofs.com/articles/2021/44728/account-based-podcasting-the-new-abm

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Marketing Intelligence Strategies for Analytical Success with Dana DiTomaso

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 27 Oct 2023 11:21:00 -0400

Join Dots Oyebolu as he sits down with Dana DiTomaso, President and Partner at Kick Point Inc.

Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing.

Key Takeaways:

(07:12) Not all data is suitable for leadership; it’s crucial to discern what to share.

(13:44) Reporting is laser-focused on goals, while dashboards highlight real-time data for decision-making.

(20:47) Marketers’ transparency and honesty play a key role in client interactions.

(26:38) Set realistic expectations about conversion rates and the need to educate clients.

(27:21) The challenge many clients face in understanding statistics and numbers.

(31:33) Misconceptions clients have about “bigger numbers” always being better.

Resources Mentioned:

Dana DiTomaso -

https://www.linkedin.com/in/dditomaso/?originalSubdomain=ca

Kick Point Inc | LinkedIn -

https://www.linkedin.com/company/kick-point-playbook/

Kick Point | Website -

https://kickpoint.ca/

Insightful Links:

https://kaizen.com/insights/market-intelligence/

https://www.brandwatch.com/blog/market-research-methods/

https://supermetrics.com/blog/marketing-reporting-dashboards

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Developing an Effective Branded Audio Strategy for Marketing Content with Amy Webber and Brandon Basson

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 19 Oct 2023 12:45:00 -0400

Join Dots Oyebolu as he talks to Amy Webber, Podcast Producer, and Brandon Basson, Lead Audio Editor, both of Content Allies.

In this conversation, they share insights into branded audio for marketers. They explore topics like the importance of audio branding, owning audio content vs. using stock audio, and the role of audio quality in podcasting.

Key Takeaways:

(05:21) Brand sound identity should align with the product or service, enhancing the brand’s essence.

(09:20) Crafting a brand sound considers industry, audience and variables for the right audio.

(09:58) Attention-grabbing sound is a potent tool for engaging the audience in marketing content.

(16:01) Refreshing brand sounds over time is vital for relevance and audience engagement.

(21:08) Voiceover creation is a collaborative process involving marketers, directors, actors and engineers.

(28:55) AI enhances efficiency but can’t replace human creativity and expertise in audio.

(31:52) Avoid stock music to create a unique audio identity for your brand.

(34:00) Knowing how to use audio tools matters more than relying solely on specific microphone models like the SM7B.

Resources Mentioned:

Amy Webber -

https://www.linkedin.com/in/amywebberza/?originalSubdomain=za

Brandon Basson -

https://www.linkedin.com/in/brandon-basson-902679187/

Content Allies | LinkedIn -

https://www.linkedin.com/company/contentallies/

Content Allies | Website -

https://contentallies.com/

Insightful Links:

https://bettermarketing.pub/the-4-rules-of-success-for-creating-your-brands-audio-strategy-1400ad5be661

https://brandingstrategyinsider.com/defining-your-audio-brand-strategy/

https://ads.spotify.com/en-US/news-and-insights/brand-marketing-for-digital-audio/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Marketing and Business Analysis Is a Marriage Made in Heaven with Eno Eka

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 12 Oct 2023 11:48:00 -0400

Join Dots Oyebolu as he talks with Eno Eka, Founder of Business Analysis School, to discuss the intersection of marketing, project management and business analysis. Together, they unravel the involvement of marketing in the project management and product development phases.

Key Takeaways:

(04:12) The importance of adapting marketing and business analysis strategies to fit the context of different cultures and economies.

(09:33) Marketers need to understand and integrate business analysis, focusing not only on traffic and awareness but also on quantifying and qualifying the impact of their work through data and analytical insights.

(20:27) Leveraging resourcefulness and managing a team effectively as crucial soft skills in marketing.

(22:42) The imperative of monitoring key KPIs such as cost per acquisition and customer lifetime value for informed business decision-making.

(25:08) The significance of continuous customer communication and collecting feedback throughout the product/service lifecycle.

(29:38) The critical role of integrating marketing plans into project management, ensuring alignment with project objectives, timelines and smooth product launches.

Resources Mentioned:

Eno Eka -

https://www.linkedin.com/in/enoeka-businessanalysis-coach-businessanalyst-businessanalysiscoach-cbap-prosci-ccba-ecba-career/?originalSubdomain=ca

Business Analysis School | LinkedIn -

https://www.linkedin.com/company/businessanalysisschool/

Business Analysis School | Website -

https://www.businessanalysisschool.com/

Eny Consulting Inc. -

https://www.enyconsulting.ca/

Insightful Links:

https://fastercapital.com/content/Improve-your-marketing-strategy-with-business-analysis.html

https://pestleanalysis.com/business-analysis-in-marketing/

https://www.mygreatlearning.com/blog/business-analytics-is-making-waves-in-marketing/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Marketing Intelligence Best Practices for CMOs with Julian Juenemann

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 05 Oct 2023 10:36:00 -0400

On this episode, Julian Juenemann, Founder of MeasureSchool, dives into the world of data analytics, digital marketing intelligence and the importance of understanding your data for optimizing marketing campaigns. With a rich blend of experience and insights, Julian brings to the forefront the significance of tracking in digital marketing and the nuances of data interpretation.

Key Takeaways:

[08:15] Google Analytics remains a powerful tool, but to unlock its full potential, you need to fully comprehend its capabilities and nuances.

[12:25] Many marketers find Google Analytics 4 a bit challenging due to its different approach, though it holds promise for future optimization.

[16:50] While tracking remains vital, it's equally important to test, test and test again. This ensures that campaigns are optimized based on reliable data.

[23:40] Google's decision to move away from A/B testing in Google Optimize signifies a shift in the market, but alternatives exist.

[29:20] Understanding your data's origin is crucial. Simplifying and focusing on essential metrics helps in making informed decisions.

[34:45] There's a danger of "analysis paralysis." Marketers should be wary of being overwhelmed with too much data. They need to streamline and focus.

[40:10] The heart of digital marketing is data. Without accurate tracking, understanding the results and their sources becomes a challenge.

[45:12] Making sense of data means deeply understanding it from its collection point. Simplifying data often leads to clearer and more actionable insights.

[48:12] Julian is organizing a free event, MeasureSummit, in October, focusing on the latest tactics and insights in measuring your marketing.

Resources Mentioned:

Julian Juenemann -

https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=de

MeasureSchool | LinkedIn -

https://www.linkedin.com/company/measureschool/

MeasureSchool's YouTube channel -

https://www.youtube.com/c/measureschool

MeasureSchool's Website -

http://measureschool.com/

Upcoming free event in October: MeasureSummit -

http://measuresummit.com/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

The Road to Becoming the CMO (Chief Magic Officer) with Drew Neisser

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 28 Sep 2023 09:57:00 -0400

On this episode, Drew Neisser, Founder of CMO Huddles, provides an in-depth examination of modern marketing leadership, offering insights into the multifaceted responsibilities of today's CMOs.

Key Takeaways:

[02:24] Drew Neisser's inspiration from Ben Franklin — emphasizing that action in marketing is more significant than just words.

[05:25] The common misconception that marketing is easy, and the top challenges faced by CMOs.

[11:26] The importance of balancing direct reports and ensuring the team structure aligns with the overall company strategy.

[17:51] The value of CMOs diversifying their experience to potentially qualify for CEO roles.

[37:01] The potential benefits of transitioning from a regular CMO role to a fractional one, especially later in one's career.

[42:53] The importance of a unified marketing strategy — Illustrated by IBM reducing their number of global campaigns for more efficient outcomes and improved employee satisfaction.

Resources Mentioned:

Drew Neisser -

https://www.linkedin.com/in/drewneisser/

CMO Huddles | LinkedIn -

https://www.linkedin.com/company/cmo-huddles/

CMO Huddles| Website -

https://cmohuddles.com/

"The CMO's Periodic Table: A Renegade's Guide to Marketing" by Drew Neisser -

https://www.oreilly.com/library/view/the-cmos-periodic/9780134293806/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Why Customer Relations Is the New Public Relations with Shama Hyder

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 21 Sep 2023 08:13:00 -0400

Join Dots Oyebolu, Host of the Marketing Leadership podcast, as he talks with Shama Hyder, Founder and CEO of Zen Media. The two delve into the evolving landscape of digital marketing, discussing the nuances of branding and engagement in both the digital and physical realms.

In a world overrun with metrics, Shama emphasizes the need to select meaningful indicators over merely measurable ones. With countless channels to monitor, not all metrics are created equal, and the essence of effective marketing lies in discerning what truly matters.

In this episode, Shama unravels how Zen Media has revolutionized brands by tapping into the genuine message behind each marketing endeavor and highlights the dangers of a metrics-only approach.

Key Takeaways:

[11:02] The transformative nature of digital marketing emphasizes its ability to level the playing field and provide smaller businesses with a viable platform to compete against bigger corporations.

[35:45] The significance of credibility in the digital space. What truly drives revenue in your business is repetition. The more they see your brand, the more they want to do business with you.

[45:12] "Dark social" explained: Although coined in 2014, the concept is even more relevant today. Public consumption but private sharing is a significant aspect of how content spreads.

[46:58] Re-defining virality: It's not about reaching everyone, but about meaningful engagement with the right audience.

Resources Mentioned:

Shama Hyder -

https://www.linkedin.com/in/shamahyder/

Zen Media | LinkedIn -

https://www.linkedin.com/company/wearezenmedia/

Zen Media | Website -

https://zenmedia.com/

snoozeornews.com -

https://www.snoozeornews.com/

Insightful Links:

The Atlantic article on dark social -

https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/

https://simplycontact.com/customer-service-and-public-relations/

https://blog.hubspot.com/service/customer-relations

https://www.agilitypr.com/pr-news/public-relations/5-ways-customer-experience-management-is-improved-with-public-relations/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Running Profitable Marketing With Content-Driven Customer Experiences with Robert Rose

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Fri, 15 Sep 2023 05:00:00 -0400

Join Dots Oyebolu as he talks with Robert Rose, Founder and Chief Troublemaker at The Content Advisory. They explore the pivotal role of content-driven customer experiences and offer invaluable guidance for marketers aiming to direct their campaigns toward success.

Key Takeaways:

[02:46] Marketing's transformation has led to a nuanced approach.

[07:59] Robert emphasizes the pivotal role of content in marketing through his decade-long podcast and book "Killing Marketing."

[13:20] Modern marketing prioritizes trust and "spirit share" with consumers over brand boasting.

[21:09] Marketing now values storytelling over older advertising methods.

[22:37] Content marketing aims to add value, not directly monetize content.

[32:14] AI's role in content personalization is uncertain and may add noise.

[45:06] A common pitfall in marketing is a lack of defined objectives; it's essential to agree upon goals and measurements to determine success.

Resources Mentioned:

Robert Rose -

https://www.linkedin.com/in/robrose/

The Content Advisory | LinkedIn -

https://www.linkedin.com/company/thecontentadvisory/

The Content Advisory | Website -

https://contentadvisory.net/

Toyota Production System by: Taiichi Ohno. -

https://www.amazon.com/Toyota-Production-System-Beyond-Large-Scale/dp/0915299143

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Fractional CMOs Love Data-Driven Marketing with Neal Schaffer

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 07 Sep 2023 12:43:00 -0400

On this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.

Neal shares his wealth of experience, highlighting how companies can effectively utilize a fractional CMO and navigate their relationships with agencies for optimal growth.

Key Takeaways:

[09:47] A business's most significant untapped resource for content creation is its employees, who should be empowered to contribute.

[16:41] While navigating evolving marketing technologies, marketers must prioritize their core objectives and ensure tools, such as AI, align with company goals.

[21:12] Fractional CMOs bring significant expertise from working with various industries and can be advantageous for companies not wanting a full-time commitment.

[34:12] The role of a fractional CMO: bridging gaps and owning strategy.

[38:14] The risk when agencies lead strategic decisions, and how a fractional CMO can bring alignment.

[39:17] The need to prioritize collaboration over individual egos.

Resources Mentioned:

Neal Schaffer -

https://www.linkedin.com/in/nealschaffer/

NealSchaffer.com | LinkedIn -

https://www.linkedin.com/company/nealschaffer/

NealSchaffer.com | Website -

https://www.nealschaffer.com/

Your Digital Marketing Coach podcast -

https://podcast.nealschaffer.com/

Insightful Links:

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Are Performance Marketing Campaign Activations a Waste of Money? with Ethan Okwara

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 31 Aug 2023 13:55:00 -0400

Join Dots Oyebolu as he speaks with Ethan Okwara, Group Head Marketing and Corporate Communications at Asset & Resource Management Holding Company (ARM HoldCo).

Performance marketing can significantly accelerate growth during the initial phases of business development.

However, as brands begin to start scaling, over-investing in this area of marketing often results in diminishing returns.

Today, Ethan covers other categories of marketing that companies should stay focused on, along with some recommended KPIs.

Highlights include:

- Why human-to-human engagement is more important than ever in marketing.

- The types of campaigns marketers are running that are causing a loss of revenue.

- Examples of great B2C and B2B marketing campaigns.

- Is illustrative marketing still relevant today?

- How should a $5 million ad budget be spent?

- What is the right way to execute influencer marketing campaigns?

- Examples of how a brand has used educational leadership to speak to its audience.

- Top KPIs for performance marketing.

- How marketers can leverage AI to drive performance-based campaigns.

Resources mentioned:

Ethan Okwara -

https://www.linkedin.com/in/ethan-okwara/

Asset & Resource Management Holding Company (ARM HoldCo) -

https://www.linkedin.com/company/armengage/

Insightful Links:

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

How Digitally-Mature Brands Run Profitable Marketing Campaigns with Howard Tiersky

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 24 Aug 2023 07:01:00 -0400

In this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency.

As digital transformation continues to shape the business landscape, Howard offers insights from years at the helm of his digital transformation agency. He takes a deep dive into correlation and causation in the digital sphere, the importance of repeatability, and how to discern the “why” from the “what” using a combination of qualitative and quantitative research.

The duo also delves into the realm of change management, especially in the context of marketing and digital experiences. Howard’s recall of historical instances, particularly the missteps of Blockbuster, offers a fascinating perspective on the pivotal moments in technology history.

Highlights include:

The innate human tendency to correlate events, and why discerning causation from correlation is crucial.
The role of repeatability in understanding the correlation-causation matrix.
How to effectively combine qualitative research with quantitative data to understand customer behavior.
Emphasizing empathy in stakeholder engagement for change management.
Learning from historical mistakes: The Blockbuster saga.

Resources Mentioned:

FROM, the digital transformation agency
Winning Digital Customers: The Antidote to Irrelevance - Howard Tiersky’s book available on Amazon, iBooks and more.
Winning Digital Customers website, where listeners can download the first chapter of Howard’s book for free.

Insightful Links:

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Know Your Customer — Drive Real Performance Marketing with Rand Fishkin

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 17 Aug 2023 00:00:00 -0400

Join Dots Oyebolu as he speaks with Rand Fishkin, Co-Founder and CEO of SparkToro.

It's time for marketers to change their mindsets from being typical marketers to growth marketers focused on revenue.

There are hundreds of touch points for learning about specific customer journeys and being able to properly satisfy their needs at scale. Still, not enough brands take advantage of that data yet.

Today, Rand discusses the many ways marketers can get a holistic view of their target audience. He also covers the KPIs that actually make a difference in growing an audience.

Highlights include:

- What does the future of SEO look like a decade from now?

- Dispelling the common misconception that companies start markets.

- How to deeply understand a problem space in your market.

- Some of the most important KPIs when it comes to customer research.

- How marketers should approach customer research when determining lifetime customer value.

Resources mentioned:

- Rand Fishkin

https://www.linkedin.com/in/randfishkin/

- SparkToro

https://www.linkedin.com/company/sparktoro/

Insightful Links:

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

How Local Ads Grow Local Businesses at Global Scale with Joy Hawkins

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 10 Aug 2023 01:39:00 -0400

Join Dots Oyebolu as he speaks with Joy Hawkins, Owner/President at Sterling Sky Inc..

The small businesses that master local SEO will be the businesses that win more customers over all of their competitors.

Mastering local SEO enables marketers to tap into the growing trend of “near me” searches and connect with potential customers exactly when they're looking for products or services.

Today, Joy explains why SEO should be your biggest marketing investment and why SEO yields better ROIs than other, more popular marketing tactics.

Highlights include:

- How to manage a lot of marketing accounts without burning out.

- Why should small businesses and enterprises care about local marketing?

- Why a good SEO strategy will have a better ROI than any other medium.

- The rollout of Google Local Ads.

- How to manage your lead flow.

- Best practices for running a profitable local ads campaign.

- Top three technical KPIs for local ads.

Resources mentioned:

- Joy Hawkins

https://www.linkedin.com/in/joyhawkins/

- Sterling Sky Inc.

https://www.linkedin.com/company/sterlingskyinc/

Insightful links:

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Podcast SEO: A New Opportunity for Content Marketers with Drew Detzler

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 03 Aug 2023 11:12:00 -0400

Join Dots Oyebolu as he speaks with Drew Detzler, Chief Marketing Officer at DemandJump.

SEO has been a complicated topic for marketers for so long. People shy away from it because a lot of times, they don't get results.

DemandJump set out to simplify this leg of marketing to give both customers and marketers more of what they want.

Today, Drew covers podcast SEO tips that every marketer should implement, as well as content marketing strategies that work long-term.

Highlights include:

- What is podcast SEO?

- How a well-optimized podcast can drive commercial value for businesses.

- Why every marketer should be repurposing podcasts.

- How important is it to find unique podcast niches?

- The ideal podcast runtime that can help drive virality of content.

- Recommended podcast SEO tools.

- The expectation of B2B podcasts.

Resources mentioned:

- Drew Detzler

https://www.linkedin.com/in/drewdetzler/

- DemandJump

https://www.linkedin.com/company/demandjump/

Insightful links:

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Make More With Less: A Roadmap to Performance Marketing Efficiency with Oluwafemi Adeniba

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 27 Jul 2023 10:51:00 -0400

Join Dots Oyebolu as he speaks with Oluwafemi Adeniba, Executive Director at Sustmark Consult Ltd.

A lot of business owners still view marketing as an afterthought.

It's up to the leaders in this industry to change the perception of marketing to leverage it in a way that benefits both consumers and companies.

Today, Oluwafemi explains the reasons to break marketing down into specific categories and why AI tools should be a part of your tech stack.

Highlights include:

- Why do so many businesses still look at marketing as an afterthought?

- What is performance marketing efficiency?

- Important factors of performance marketing that every marketer should understand.

- Why performance marketing is about more than financials.

- The difference between marketing efficiency and marketing effectiveness.

- Things marketers should stop doing so they can operate more efficiently.

- Recommended tech stacks that allow B2B marketers to leverage automation and simplicity.

- How to marry analytics with creativity.

Resources mentioned:

- Oluwafemi Adeniba

https://www.linkedin.com/in/oluwafemiadeniba/

- Sustmark Consult Ltd

https://www.linkedin.com/company/sustmark-consult-llc/

Insightful links:

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Now That You Know Account-Based Marketing, Here Are the Do’s and Don’ts with Pam Didner

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 20 Jul 2023 07:35:00 -0400

Join Dots Oyebolu as he speaks with Pam Didner, Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach at Relentless Pursuit.

Account-based marketing (ABM) is the best way forward for every B2B revenue-producing team that wants to grow long-term.

But what makes ABM different from traditional marketing efforts?

Today, Pam discusses ABM best practices that make scaling a business inevitable.

Highlights include:

- How a background in finance has helped Pam in her marketing career.

- Why marketers need to be collaborating with sales teams, instead of working in silos.

- Defining ABM and how it can be successful at scale.

- The pros and cons when it comes to developing a scalable strategy.

- The types of things you should avoid when you're investing in an ABM strategy.

- General rules for how to think about segmenting customers and accounts.

- Recommended CRM tools that make ABM a better process.

- Top 3 KPIs for ABM and why.

Resources mentioned:

- Pam Didner | LinkedIn

https://www.linkedin.com/in/pamdidner/

- Pam Didner | Website

https://pamdidner.com/services/account-based-marketing-abm/

- Relentless Pursuit

https://www.linkedin.com/company/pamdidner/

- Momentum ITSMA

https://momentumitsma.com/dos-and-donts-for-building-a-successful-strategic-abm-program/

- Upland

https://uplandsoftware.com/kapost/resources/blog/account-based-marketing-plan/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Great Brand Designs, Great Brand Marketing with Gabriella Bevilacqua

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 13 Jul 2023 11:01:00 -0400

Join Dots Oyebolu as he speaks to Gabriella Bevilacqua, Creative Director at Content Allies.

The way in which marketing units like sales, design and copywriting work together is often neglected.

It's more important than ever for marketers to collaborate as much as possible. Once strategy meets creativity, you begin to unlock your brand's best potential.

Today, Gabriella discusses why marketers and designers need to stay well connected, as well as the tools they should be taking advantage of to make life easier for both.

Highlights include:

- Top three lessons learned from being a brand designer.

- The benefits of having the right creative design in performance-based marketing.

- The necessary ingredients of a great visual marketing campaign.

- Is AI a benefit or a detriment for creative directors?

- How to systematize your brand, no matter how complicated it is.

- Best practices for enterprise brands to create great websites.

- Three no-code website builders you can try today.

- Lessons learned from the creative process behind rebranding.

Resources mentioned:

- Dots Oyebolu

https://www.linkedin.com/in/oyebilan/

- Gabriella Bevilacqua

https://www.linkedin.com/in/gabriella-b-ab97a5b7/

- Content Allies

https://www.linkedin.com/company/contentallies/

- Vectornator

https://www.vectornator.io/blog/marketing-graphic-design/

- Unqork

https://www.unqork.com/resources/blog-articles/five-key-benefits-of-no-code-platforms-for-enterprises

- Smart Data Collective

https://www.smartdatacollective.com/marketers-use-ai-take-advantage-of-3d-rendering/l

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

How to Boost Your Marketing Performance With a Solid B2B Marketing Strategy with Flavilla Fongang

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 06 Jul 2023 13:16:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Flavilla Fongang, CEO of award-winning creative agency 3 Colours Rule and award-winning Founder at GTA - Black Women In Tech.

Having a great brand always makes selling and marketing significantly easier. It also makes your marketing budget much more effective.

Most marketers understand the importance of branding, so why is branding still such a challenge for so many of them?

Today, Flavilla discusses why you should build a marketing strategy before executing your product or service, along with some proven tactics to maximize your marketing activities.

Highlights include:

- How much of marketing is strategy versus execution?

- What are the most important ingredients for a great marketing strategy?

- How to amplify your marketing activities by using the right technology, even if you have a limited budget.

- The approach to targeted content for specific audience segments.

- Why your brand and customer retention are intertwined.

- Balancing client retention and client acquisition.

- Best practices with B2B podcast marketing.

- Cost-effective ways marketers can research their own brand, markets and competitors.

Resources mentioned:

- Dots Oyebolu

https://www.linkedin.com/in/oyebilan/

- Flavilla Fongang

https://www.linkedin.com/in/flavillafongang/?originalSubdomain=uk

- GTA Black Women in Tech | LinkedIn

https://www.linkedin.com/company/gta-black-women-in-tech/

- GTA Black Women in Tech | Website

https://theblackwomenintech.com/

- Google Analytics

https://analytics.google.com/analytics/web/

- Semrush

https://www.semrush.com/

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Don't Walk Alone: The Marketing and Sales Revenue Loop with David Ledgerwood

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 29 Jun 2023 02:50:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with David Ledgerwood, Managing Partner at Add1Zero LLC.

If you want to deliver great commercial value that grows your career and the company you work with, you have to pair your marketing with your sales team.

When these channels work together, you're able to continually exchange proactive insights into consumer behavior at the top funnel and consumer behavior at the bottom funnel, and it becomes a continuous process of optimizing and iterating.

Today, David dives into the details of why your marketing and sales channels need to be communicating and working together to create a process that benefits both businesses and customers.

Highlights include:

- How to manage sales for multiple companies on a fractional basis.

- Why some marketers only focus on top-line results instead of delivering real value.

- Why your sales and marketing teams should be working closely together.

- Top three ideas on how marketing and sales can collaborate without friction.

- How to determine your marketing budget using data.

Resources mentioned:

Dots Oyebolu -

https://www.linkedin.com/in/oyebilan/

David Ledgerwood -

https://www.linkedin.com/in/davidledgerwood/

Add1Zero LLC | LinkedIn -

https://www.linkedin.com/company/add1zero/

Add1Zero LLC | Website -

https://add1zero.co/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Is the Marketing Career a Passion or a Means to an End? with Bryan Kramer

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 22 Jun 2023 03:37:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Bryan Kramer, CEO and Executive Strategist and Business Coach at H2H™ Companies.

There's never been a more exciting time to be in marketing.

With the rising use of AI and automation, the opportunities for innovation are increasing on a daily basis.

Even with these tech advancements, the fact that human interactions will not change is going to be a determining factor for a brand's long-term success.

Today, Brian discusses how being H2H (human to human) over B2C or B2B will always give your company a competitive edge, no matter how prevalent AI and automation become in the market.

Highlights include:

- How do companies strike the balance between automation and being human?

- What drives people to take on marketing as a career or profession?

- Advice for young marketers trying to find a balance between picking a marketing niche they love versus focusing on revenue.

- What is a Fractional CMO?

- Practical tools to become a human-centered marketer from day one.

- How can marketing leaders upskill their employees?

- Tips for marketers to grow and have a fulfilling career.

Resources mentioned:

Dots Oyebolu -

https://www.linkedin.com/in/oyebilan/

Bryan Kramer -

https://www.linkedin.com/in/bryanjkramer/

Bryan Kramer | Website -

https://bryankramer.com/

H2H™ Companies - https://www.linkedin.com/company/h2hcompanies/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Is the Press a Good Vertical in Effective B2B Content Marketing Strategies? with Peace Itimi

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Wed, 14 Jun 2023 23:55:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Peace Itimi, Director of Marketing at Smile Identity.

When it comes to getting PR for your business, it’s already a potentially difficult process, even at the best of times.

How do you succeed at getting press for your business when there are so many marketing channels to choose from and every dollar matters?

Today, Peace discusses the relevance of the press with effective B2B content marketing strategies and how to find the most effective verticals.

Highlights include:

- The biggest challenges from a performance marketing perspective.

- The best scenarios where using the press is a good tactic in a B2B marketing strategy.

- Which platforms provide the biggest impact on a PR strategy?

- How to properly use a PR budget without burning through cash.

- Companies using paid media to boost specific podcast episodes.

Resources mentioned:

Peace Itimi -

https://www.linkedin.com/in/peaceitimi/?originalSubdomain=uk

Smile Identity | LinkedIn -

https://www.linkedin.com/company/smileidentity/

Smile Identity | Website -

https://smileidentity.com/

Dots Oyebolu -

https://www.linkedin.com/in/oyebilan/

Dots Loves Marketing | Website -

https://www.dotslovesmarketing.com/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Understanding How Successful Startups Scale With the Right Product Marketing Fit with Taiwo Oyewole

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Wed, 07 Jun 2023 23:58:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Taiwo Oyewole, Lead Mentor at LatAm Startups.

Startups should prioritize product market fit above all their other goals because those that find it will dramatically increase their odds of success.

After all, creating a valuable business takes more effort to build than just making a financial investment on a whim.

Today, Taiwo covers best practices for startups to understand and approach product market fit in a way that produces long-term benefits.

Highlights include:

- Best practices for how startups should approach marketing.

- How startups can understand their customers after they have a product market fit.

- Using psychographics instead of demographics to find product market fit.

- Why you shouldn't be in a hurry to market your product.

- Why B2B marketing requires a different set of skills than B2C marketing.

- The kind of marketing that helps companies grow and scale.

Taiwo Oyewole -

https://www.linkedin.com/in/taioyewole/

LatAm Startups -

https://www.linkedin.com/company/latamstartups/

Dots Oyebolu -

https://www.linkedin.com/in/oyebilan/

Dots Loves Marketing | Website -

https://www.dotslovesmarketing.com/

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Scaling Organic Search Growth Through SEO Automation with Manick Bhan

dotsluv.cohost@fwd.appbind.com (Dots Loves Marketing) — Thu, 01 Jun 2023 09:46:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Manick Bhan, Founder and CEO at LinkGraph.

In today's digital landscape, having a strong SEO strategy is crucial for businesses looking to succeed and grow online.

That's why having an expert like Manick, who has over a decade of experience in SEO, is invaluable.

Today, Manick will discuss scaling organic search growth through SEO automation to improve your bottom line.

Highlights include:

- What is transparent-driven SEO?

- Defining SEO automation and how it benefits B2B marketers.

- Examples of tasks marketers can automate to save themselves time and how much time they can actually save.

- How to find the balance between cost and benefits for SaaS products.

- How do marketers get started with SEO automation?

- Best practices to ensure your content ranks within a podcast platform.

- Day-to-day automation ideas and strategies that marketers can benefit from.

Resources:

Manick Bhan -

https://www.linkedin.com/in/manick-bhan/

LinkGraph -

https://www.linkedin.com/company/linkgraph/

Dots Oyebolu -

https://www.linkedin.com/in/oyebilan/

Dots Loves Marketing | Website -

https://www.dotslovesmarketing.com/

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

An Expert's View at Podcast and Content Automation for Marketers with Joshua Lorimer

dotsluv.cohost@fwd.appbind.com (Dots Oyebolu) — Wed, 24 May 2023 23:55:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Joshua Lorimer, Podcast Lead and Creative Director at Content Allies.

As AI technology continues to advance, marketers who want to stay ahead of the game will need to start paying more attention to it. AI can be utilized to streamline marketing processes and improve customer targeting and personalization.

Today, Joshua provides some examples of AI in action that will benefit every marketer, as well as some of his favorite software options.

Highlights include:

- Why you need a good story to tell at the center of your marketing efforts.

- The incoming impact YouTube will have on the podcasting industry.

- The immediate benefits AI has for marketers and social media managers.

- How much can Descript alone save you in subscription costs?

- The fever pitch of the AI race that’s currently going on.

- The road to singularity among big tech companies.

Resources:

Dots Oyebolu -

https://www.linkedin.com/in/oyebilan/

Joshua Lorimer -

https://www.linkedin.com/in/joshua-lorimer-0b713869/

Content Allies | LinkedIn -

https://www.linkedin.com/company/contentallies/

Content Allies | Website -

https://contentallies.com/

Dots Loves Marketing | Website -

https://www.dotslovesmarketing.com/

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Driving Commercial Value and Business ROI with B2B Podcast Campaign Attribution with Jake Jorgovan

dotsluv.cohost@fwd.appbind.com (Dots Oyebolu) — Thu, 18 May 2023 09:12:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Jake Jorgovan, CEO of Content Allies.

B2B podcasting is becoming an increasingly popular way for businesses to reach and engage with their target audience. In 2022, 62% of Americans had listened to a podcast, and 80 million of them were weekly podcast listeners.

As this medium continues to expand, it presents a unique opportunity for businesses to differentiate themselves and stand out in a crowded market— but that's only if you know the tips and tricks to make content with an intentional strategy in mind.

Today, Jake covers why podcasting is the new blogging and how to get more mileage out of each piece of content.

Highlights include:

- Why podcast downloads and subscribers are vanity metrics.

- Key ingredients for a successful B2B podcast.

- The role a podcast should play in driving product revenue.

- How long should a startup put out podcasts before they can realistically expect an ROI?

- The best tech stack for effective B2B podcast marketing.

Resources:

Dots Oyebolu - https://www.linkedin.com/in/oyebilan/

Jake Jorgovan - https://www.linkedin.com/in/jakejorgovan/

Content Allies | LinkedIn - https://www.linkedin.com/company/contentallies/

Content Allies | Website - https://contentallies.com/

Dots Loves Marketing | Website - https://www.dotslovesmarketing.com/

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Integrating Paid Promotion Into Podcast Marketing Strategies with Megan Fister

dotsluv.cohost@fwd.appbind.com (Dots Oyebolu) — Thu, 11 May 2023 11:39:00 -0400

Join Dots Oyebolu on the Marketing Leadership podcast, as he speaks with Megan Fister, Co-Founder of Listen Network and Managing Partner at Add1Zero LLC. They talk about integrating podcast paid promotions, the KPIs every marketer should follow and how to get more traffic to your podcast.

Dots and Megan discuss:

- Why companies are not meeting their objectives: they are not aligned.

- Megan’s transition from advertising to her current role.

- The top four KPIs marketers should follow: downloads, listens, conversions and engagements.

- Attributing podcast content to website traffic and how to increase ad content to improve engagement and monetization.

- Things to avoid when getting a paid distribution plan for your podcasts.

- How advertisements target podcasts.

Resources:

Dots Oyebolu - https://www.linkedin.com/in/oyebilan/

Megan Fister - https://www.linkedin.com/in/meganfister/

Listen Network - https://www.linkedin.com/company/podcastadtechinc/

Add1Zero LLC - https://www.linkedin.com/company/add1zero/?trk=ppro_cprof&originalSubdomain=ph

Megan Fister | Twitter - https://twitter.com/meganfister?lang=en

Dots Loves Marketing - https://www.dotslovesmarketing.com/

CNN Network - https://edition.cnn.com/

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Welcome to the Marketing Leadership podcast

dotsluv.cohost@fwd.appbind.com (Dots Oyebolu) — Wed, 12 Apr 2023 07:47:00 -0400

Welcome to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. Join your host, Dots Oyebolu, as he learns from CMOs, Agency Leaders, and Business Leaders about the state of performance marketing, plus insights on strategies, campaigns, and intelligence for commercial impact.

Connect the dots and enjoy the latest episode!

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Mark Evans — Skills To Becoming a Business-Building Marketing Leader

Jessica Rhodes — Grow Your Podcast with Predictable Podcast Guesting Strategies

Eric Montgomery — The Benefits of Using Branded Podcasts for Brand Growth

Mason Cosby — Leveraging Technology in Account-Based Marketing for Revenue Growth

Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 2)

Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 1)

Steffen Hedebrandt — The Culture of Marketing Revenue Attribution in Go-to-Market Teams

Laura Nguyen — Maximizing Marketing Team Performance for Organizational Success

Escape the Overwhelm of Online Business Marketing Operations

Go-to-Market Wings That Make E-Commerce Brands Fly

High-impact Customer Stories That Build Brand Advocacy

The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

What Is the Demand and Supply Paid Search Model?

A Quick Guide to Marketing Automation for Brand Strategists

Customer Retention Marketing With Intention and Profits

Growing Your B2B Business With the LinkedIn Master Plan

Behavioural Marketing That Drives Customer Action and Loyalty

Going-To-Market With D2C Marketing Strategies That Drive Revenue

B2B SEO Strategies for Websites and Demand Captures

B2B Podcasts Need Less B2B and Way More of This

Brand-Focused Marketing Strategies for the New Online Era

A Look at the Maturity Curve for Launching Successful Podcasts

The Marketing Treasure Hunt for Opportunities in Consumer Behaviour

Grow With Email, the Most Untapped Marketing Strategy

Reimagining Growth Marketing Strategies for Today’s Brands

LinkedIn Ads Is the Secret Weapon for B2B Customer Growth

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

Business Intelligence Strategies for Paid Media Revenue Streams

Your Outbound Email Marketing B2C Go-To-Market Solution

What It Takes To Build Diverse and Inclusive Marketing Strategies

Why Podcast Ads Should Be Part of Your Marketing Strategy

The Corporate Advancement of Women in Marketing Leadership

Create Solid Content Marketing Operation With Content Intelligence

Marketing of the Customer, by the Customer and for the Customer

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

Growing Commercial Value by Building Brand Communities

The Sales-Oriented B2B Digital Marketing Playbook

Rethinking Paid Search Marketing for High Commercial Impact

Why Brand Positioning Matters in the CPG Industry

Audio Journalism for Marketers in a Digital Media World with Corey Coates

﻿﻿﻿﻿﻿﻿

To a Strategic Marketing Leader, SEO Is Spelled R-O-I

How Important Is Digital Marketing Transformation to Revenue Engines?

Understanding The Growth Marketing Data Activation Process

Effective Performance Marketing Strategies for Startup Growth

Questions Brands Should Consider Before Making a Podcast

Advanced B2B Performance Marketing Strategies That Deliver Real Growth

Unlock Revenue Growth With Effective Conversational Marketing Tactics

Internal Communication and Branding Strategies for Companies

Audio Journalism for Marketers in a Digital Media World

Leveraging Podcasting as an Influencer Marketing Tool

B2B Marketing Is Broken; It's Time We Fix It

Human-Centered Design Reshaping the Future of B2B Marketing

Leverage AI To Improve Social Media Advertising Performance

The Impact of Retail Media on D2C Omnichannel Marketing Strategies

Building Better B2B Marketing Operations for Demand Generation

This Is What ‘Good’ Account-Based Marketing Looks Like

Scale Your Brand With Omnichannel Social Media Marketing

High-Impact Digital Transformation Strategies for Growth Brands

Insightful Links:

Technology Talent and How Global Jobs Are Coming to Africans

The Role of Artificial Intelligence in Marketing Analytics and Website Optimization

Building Loyal Communities With B2B Influencer Marketing

B2B Social Media Marketing Strategies That Help Small Businesses

Taking Likable Brands From Growth to Purpose

Using Artificial Intelligence in Marketing for Competitive Advantage

The B2B Video Marketing Hack for Profitable Brands

Grow Your Brand and Beat Competition With Paid Media Automation

Secrets to a Fan-Obsessed Podcast Media Production

Opportunities for Marketers in No-Code Website Development

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

An Expert Look at Supporting Business Strategy With Performance Marketing

What You Need To Know About Paid Media's Constant Innovation

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

Podcasting Strategies, Preferences and Analytics in the B2B World

Your Podcast-in-a-Box Strategy for Brand and Business Growth

Tell Your Brand Stories and Successfully Drive Business Results

Establishing Brand Leadership With Events Marketing

Reducing B2B Marketing Cost per Acquisition by Increasing Brand Awareness