https://cohostpodcasting.com <![CDATA[Shift Happens ]]> en c3e5b49f-c579-4ca9-bcc5-018512ac46c8 Fri, 10 Oct 2025 14:58:27 -0400 Tue, 31 Mar 2026 18:34:51 -0400 https://www.dacgroup.com/insights/podcasts/ <![CDATA[Shift Happens ]]> https://files.cohostpodcasting.com/quill-file-prod/26f4aba2-530c-490f-a52f-6c5dd3b8d9a4/shows/c3e5b49f-c579-4ca9-bcc5-018512ac46c8/cover-art/original_dce4573ce5ebcdd1153992f0397da6a9.jpg https://www.dacgroup.com/insights/podcasts/ episodic false https://feeds.cohostpodcasting.com/d5GliGKn sallard@dacgroup.com dd04a122-fd03-4938-9f67-3dbff9827369 <![CDATA[When the Auction Moves Overnight: Media Buying in a Temu/Shein Market ]]> In this episode of Shift Happens, host Nasser Sahlool is joined by Felicia Delvecchio, Vice President of Media at DAC, to explore how fast-moving advertisers like Temu and Shein are reshaping media auctions in 2026 — not just through scale, but through the speed at which they ramp spend up or pull it back. 


They unpack why today’s challenge is less about permanently rising media costs and more about volatility, how that pressure shows up first in high-intent channels like search, shopping, and social, and why marketers can no longer rely on static annual plans or top-line reporting. The core message: success in 2026 depends on disciplined, panic-free decision-making, granular market visibility, and agile “if-then” playbooks that help brands respond to shifting auction dynamics without overcorrecting. 


Read the blog: https://www.dacgroup.com/en-ca/insights/blog/none/temu-shein-2026-ad-auction-volatility-media-buyers/ 

Read the Media Playbook: https://www.dacgroup.com/insights/white-papers/the-dac-media-playbook-where-media-ai-and-growth-converge/ 

]]> Mon, 30 Mar 2026 12:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 20:20 In this episode of Shift Happens, host Nasser Sahlool is joined by Felicia Delvecchio, Vice President of Media at DAC, to explore how fast-moving advertisers like Temu and Shein are reshaping media auctions in 2026 — not just through scale, but through the speed at which they ramp spend up or pull it back. 


They unpack why today’s challenge is less about permanently rising media costs and more about volatility, how that pressure shows up first in high-intent channels like search, shopping, and social, and why marketers can no longer rely on static annual plans or top-line reporting. The core message: success in 2026 depends on disciplined, panic-free decision-making, granular market visibility, and agile “if-then” playbooks that help brands respond to shifting auction dynamics without overcorrecting. 


Read the blog: https://www.dacgroup.com/en-ca/insights/blog/none/temu-shein-2026-ad-auction-volatility-media-buyers/ 

Read the Media Playbook: https://www.dacgroup.com/insights/white-papers/the-dac-media-playbook-where-media-ai-and-growth-converge/ 

]]> In this episode of Shift Happens, host Nasser Sahlool is joined by Felicia Delvecchio, Vice President of Media at DAC, to explore how fast-moving advertisers like Temu and Shein are reshaping media auctions in 2026 — not just through scale, but through the speed at which they ramp spend up or pull it back. 


They unpack why today’s challenge is less about permanently rising media costs and more about volatility, how that pressure shows up first in high-intent channels like search, shopping, and social, and why marketers can no longer rely on static annual plans or top-line reporting. The core message: success in 2026 depends on disciplined, panic-free decision-making, granular market visibility, and agile “if-then” playbooks that help brands respond to shifting auction dynamics without overcorrecting. 


Read the blog: https://www.dacgroup.com/en-ca/insights/blog/none/temu-shein-2026-ad-auction-volatility-media-buyers/ 

Read the Media Playbook: https://www.dacgroup.com/insights/white-papers/the-dac-media-playbook-where-media-ai-and-growth-converge/ 

]]> false full 9 1 a0d9a438-72ce-4bcb-9f43-d370be8d20de <![CDATA[SEO Success Looks Different Now: A Six-Step Framework for SEO, GEO, and AIO]]> If search is shifting toward AI answers, summaries, and recommendation-style results, what does SEO success look like now? 


In this episode of Shift Happens, host Nasser Sahlool is joined by Thom Lodge, Associate Director of SEO at DAC, to unpack why brands need to rethink SEO for a world where visibility is no longer just about clicks, rankings, and traffic. As AI systems increasingly shape discovery, they explore what it means for a brand to not just answer the question, but be the answer. 


They walk through a practical six-step framework for AI-ready SEO, covering AI readiness audits, interpretable content, using existing search performance as a roadmap, learning from conversational intent and communities, treating video as a search signal, and reinforcing local and trust fundamentals. The core message: in AI-driven search, the brands that win are the ones systems can understand, trust, and choose. 


Read the blog: https://www.dacgroup.com/insights/blog/search-optimization/seo-success-looks-different-now/

Watch the webinar: https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/

]]> Tue, 17 Mar 2026 16:33:00 -0400 https://www.dacgroup.com/insights/podcasts/ 15:19 If search is shifting toward AI answers, summaries, and recommendation-style results, what does SEO success look like now? 


In this episode of Shift Happens, host Nasser Sahlool is joined by Thom Lodge, Associate Director of SEO at DAC, to unpack why brands need to rethink SEO for a world where visibility is no longer just about clicks, rankings, and traffic. As AI systems increasingly shape discovery, they explore what it means for a brand to not just answer the question, but be the answer. 


They walk through a practical six-step framework for AI-ready SEO, covering AI readiness audits, interpretable content, using existing search performance as a roadmap, learning from conversational intent and communities, treating video as a search signal, and reinforcing local and trust fundamentals. The core message: in AI-driven search, the brands that win are the ones systems can understand, trust, and choose. 


Read the blog: https://www.dacgroup.com/insights/blog/search-optimization/seo-success-looks-different-now/

Watch the webinar: https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/

]]> If search is shifting toward AI answers, summaries, and recommendation-style results, what does SEO success look like now? 


In this episode of Shift Happens, host Nasser Sahlool is joined by Thom Lodge, Associate Director of SEO at DAC, to unpack why brands need to rethink SEO for a world where visibility is no longer just about clicks, rankings, and traffic. As AI systems increasingly shape discovery, they explore what it means for a brand to not just answer the question, but be the answer. 


They walk through a practical six-step framework for AI-ready SEO, covering AI readiness audits, interpretable content, using existing search performance as a roadmap, learning from conversational intent and communities, treating video as a search signal, and reinforcing local and trust fundamentals. The core message: in AI-driven search, the brands that win are the ones systems can understand, trust, and choose. 


Read the blog: https://www.dacgroup.com/insights/blog/search-optimization/seo-success-looks-different-now/

Watch the webinar: https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/

]]> false full 8 1 62d6226a-b5f6-4804-b675-557f57cc0cf1 <![CDATA[The Idea Comes First: How Strong Brands Stay Consistent While Evolving ]]> Are brands moving too fast across too many channels to stay recognizable, and is AI making that better or worse?  


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Mylène Savoie, GM of DAC Montreal, to unpack why the “big idea” matters more than ever in a world of rapid-fire platforms, shrinking attention spans, and AI-powered creative at scale. They explore how strong brand ecosystems keep creativity consistent across audiences and markets, why channel-first marketing often fragments brand identity, and how purpose and relevance are becoming the real differentiators for the next generation of consumers. 

]]> Mon, 02 Mar 2026 11:45:00 -0500 https://www.dacgroup.com/insights/podcasts/ 18:21 Are brands moving too fast across too many channels to stay recognizable, and is AI making that better or worse?  


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Mylène Savoie, GM of DAC Montreal, to unpack why the “big idea” matters more than ever in a world of rapid-fire platforms, shrinking attention spans, and AI-powered creative at scale. They explore how strong brand ecosystems keep creativity consistent across audiences and markets, why channel-first marketing often fragments brand identity, and how purpose and relevance are becoming the real differentiators for the next generation of consumers. 

]]> Are brands moving too fast across too many channels to stay recognizable, and is AI making that better or worse?  


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Mylène Savoie, GM of DAC Montreal, to unpack why the “big idea” matters more than ever in a world of rapid-fire platforms, shrinking attention spans, and AI-powered creative at scale. They explore how strong brand ecosystems keep creativity consistent across audiences and markets, why channel-first marketing often fragments brand identity, and how purpose and relevance are becoming the real differentiators for the next generation of consumers. 

]]> false full 7 1 95f78a67-7f05-430c-bd2e-1d3b4dcb5183 <![CDATA[Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth ]]> If performance media is so measurable, why invest in brand at all? 


In this episode of Shift Happens, host Nasser Sahlool, SVP of Client Strategy at DAC, is joined by Robert Cooney, VP of Client Strategy, to examine how an overreliance on last-click performance has pushed media strategies out of balance — and why many brands are now paying the price. 


They unpack how underinvestment in brand erodes long-term growth, why mid-sized brands feel this most acutely, and how modern measurement frameworks like media mix modeling and incrementality testing allow brands to shift up-funnel without sacrificing accountability. The core message: performance works best when brand demand is doing the heavy lifting. 


https://www.dacgroup.com/en-ca/insights/blog/paid-media/bridging-brand-and-performance-media/

]]> Fri, 13 Feb 2026 12:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 18:21 If performance media is so measurable, why invest in brand at all? 


In this episode of Shift Happens, host Nasser Sahlool, SVP of Client Strategy at DAC, is joined by Robert Cooney, VP of Client Strategy, to examine how an overreliance on last-click performance has pushed media strategies out of balance — and why many brands are now paying the price. 


They unpack how underinvestment in brand erodes long-term growth, why mid-sized brands feel this most acutely, and how modern measurement frameworks like media mix modeling and incrementality testing allow brands to shift up-funnel without sacrificing accountability. The core message: performance works best when brand demand is doing the heavy lifting. 


https://www.dacgroup.com/en-ca/insights/blog/paid-media/bridging-brand-and-performance-media/

]]> If performance media is so measurable, why invest in brand at all? 


In this episode of Shift Happens, host Nasser Sahlool, SVP of Client Strategy at DAC, is joined by Robert Cooney, VP of Client Strategy, to examine how an overreliance on last-click performance has pushed media strategies out of balance — and why many brands are now paying the price. 


They unpack how underinvestment in brand erodes long-term growth, why mid-sized brands feel this most acutely, and how modern measurement frameworks like media mix modeling and incrementality testing allow brands to shift up-funnel without sacrificing accountability. The core message: performance works best when brand demand is doing the heavy lifting. 


https://www.dacgroup.com/en-ca/insights/blog/paid-media/bridging-brand-and-performance-media/

]]> false full 6 1 ad6136ab-8e60-44d2-a5f6-fcc27b2929fa <![CDATA[Agility Under Pressure: Rethinking Media Planning ]]> Are tight budgets, rising expectations, and AI hype making marketing planning harder than ever? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Luke Regan, VP and Managing Partner, DAC UK, to explore how brands can build real agility in a disrupted landscape. They unpack why AI is only effective when paired with strong data foundations, how cross-functional alignment unlocks performance, and what it really takes to connect media planning to measurable business outcomes. 


Read more in Forward in Media Strategy: When Agility Becomes Advantage. 

https://www.dacgroup.com/en-ca/insights/blog/paid-media/forward-in-media-strategy-when-agility-becomes-advantage/

]]> Fri, 30 Jan 2026 12:11:27 -0500 https://www.dacgroup.com/insights/podcasts/ 14:24 Are tight budgets, rising expectations, and AI hype making marketing planning harder than ever? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Luke Regan, VP and Managing Partner, DAC UK, to explore how brands can build real agility in a disrupted landscape. They unpack why AI is only effective when paired with strong data foundations, how cross-functional alignment unlocks performance, and what it really takes to connect media planning to measurable business outcomes. 


Read more in Forward in Media Strategy: When Agility Becomes Advantage. 

https://www.dacgroup.com/en-ca/insights/blog/paid-media/forward-in-media-strategy-when-agility-becomes-advantage/

]]> Are tight budgets, rising expectations, and AI hype making marketing planning harder than ever? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Luke Regan, VP and Managing Partner, DAC UK, to explore how brands can build real agility in a disrupted landscape. They unpack why AI is only effective when paired with strong data foundations, how cross-functional alignment unlocks performance, and what it really takes to connect media planning to measurable business outcomes. 


Read more in Forward in Media Strategy: When Agility Becomes Advantage. 

https://www.dacgroup.com/en-ca/insights/blog/paid-media/forward-in-media-strategy-when-agility-becomes-advantage/

]]> false full 5 1 75553664-dc1c-4237-8cf6-a010a485d471 <![CDATA[Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands ]]> Is AI changing local search as dramatically as everyone claims — or are the fundamentals still what matter most?


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Kyle Harris, Director of Local Optimization, to break down how AI is reshaping local discovery — and what’s actually driving results for brick-and-mortar brands.

]]> Tue, 16 Dec 2025 15:38:36 -0500 https://www.dacgroup.com/insights/podcasts/ 20:14 Is AI changing local search as dramatically as everyone claims — or are the fundamentals still what matter most?


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Kyle Harris, Director of Local Optimization, to break down how AI is reshaping local discovery — and what’s actually driving results for brick-and-mortar brands.

]]> Is AI changing local search as dramatically as everyone claims — or are the fundamentals still what matter most?


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Kyle Harris, Director of Local Optimization, to break down how AI is reshaping local discovery — and what’s actually driving results for brick-and-mortar brands.

]]> false full 4 1 05a8ecac-9918-4a49-ae38-558d002015f1 <![CDATA[Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality]]> Is AI actually making your media more efficient — or just driving more empty traffic? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword less future of SEO — and why AI-driven search requires a complete rethink of how brands measure visibility and discoverability. 

]]> Tue, 16 Dec 2025 15:18:00 -0500 https://www.dacgroup.com/insights/podcasts/ 16:12 Is AI actually making your media more efficient — or just driving more empty traffic? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword less future of SEO — and why AI-driven search requires a complete rethink of how brands measure visibility and discoverability. 

]]> Is AI actually making your media more efficient — or just driving more empty traffic? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword less future of SEO — and why AI-driven search requires a complete rethink of how brands measure visibility and discoverability. 

]]> false full 3 1 d7b4c2be-dcd7-4258-bea8-3e2ebd34846f <![CDATA[Search-First Storytelling: Strategies to Get Your Content Found ]]> Is your content getting harder to find — even as you create more of it? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Orli Milstein, Director of Content Strategy, to explore how AI is reshaping discovery and why traditional SEO tactics no longer cut it. They unpack what it means to structure content for both humans and machines — and how brands can build clarity, authority, and true findability in an AI-driven search world. 

]]> Mon, 15 Dec 2025 16:13:00 -0500 https://www.dacgroup.com/insights/podcasts/ 11:10 Is your content getting harder to find — even as you create more of it? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Orli Milstein, Director of Content Strategy, to explore how AI is reshaping discovery and why traditional SEO tactics no longer cut it. They unpack what it means to structure content for both humans and machines — and how brands can build clarity, authority, and true findability in an AI-driven search world. 

]]> Is your content getting harder to find — even as you create more of it? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Orli Milstein, Director of Content Strategy, to explore how AI is reshaping discovery and why traditional SEO tactics no longer cut it. They unpack what it means to structure content for both humans and machines — and how brands can build clarity, authority, and true findability in an AI-driven search world. 

]]> false full 2 1 0e23e62d-40d9-40b5-96e1-caedff39d801 <![CDATA[From Vanity Metrics to Value: Analytics that Actually Drive Sales ]]> Are your dashboards full of data that looks great but doesn’t actually drive business? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Dan Temby, SVP of Technology & Analytics, to unpack why marketers chase vanity metrics, and what to measure instead. 


0:00: Intro

0:50: How do we know which metrics on our dashboard drive sales, and aren’t just vanity metrics?

3:25: If clicks don’t equal customers, what should marketers measure instead?

6:18: How do we help clients move from dashboards to decisions?

8:50: How is the analytics space evolving, and what should marketers prepare for?

10:42: How did you apply semantic descriptions with AI to build DAC’s operating system IRIS?

12:55: AI amplifies strategy, but only if the data is speaking the same language

13:40: Vanity metrics may make dashboards look busy, but value metrics prove impact

]]> Mon, 15 Dec 2025 09:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 14:09 Are your dashboards full of data that looks great but doesn’t actually drive business? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Dan Temby, SVP of Technology & Analytics, to unpack why marketers chase vanity metrics, and what to measure instead. 


0:00: Intro

0:50: How do we know which metrics on our dashboard drive sales, and aren’t just vanity metrics?

3:25: If clicks don’t equal customers, what should marketers measure instead?

6:18: How do we help clients move from dashboards to decisions?

8:50: How is the analytics space evolving, and what should marketers prepare for?

10:42: How did you apply semantic descriptions with AI to build DAC’s operating system IRIS?

12:55: AI amplifies strategy, but only if the data is speaking the same language

13:40: Vanity metrics may make dashboards look busy, but value metrics prove impact

]]> Are your dashboards full of data that looks great but doesn’t actually drive business? 


In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Dan Temby, SVP of Technology & Analytics, to unpack why marketers chase vanity metrics, and what to measure instead. 


0:00: Intro

0:50: How do we know which metrics on our dashboard drive sales, and aren’t just vanity metrics?

3:25: If clicks don’t equal customers, what should marketers measure instead?

6:18: How do we help clients move from dashboards to decisions?

8:50: How is the analytics space evolving, and what should marketers prepare for?

10:42: How did you apply semantic descriptions with AI to build DAC’s operating system IRIS?

12:55: AI amplifies strategy, but only if the data is speaking the same language

13:40: Vanity metrics may make dashboards look busy, but value metrics prove impact

]]> false full 1 1 3324af48-d376-4f1a-9394-8c0ecd4ab440 <![CDATA[Welcome to Shift Happens!]]> Welcome to Shift Happens: The art, science, (and chaos) of modern marketing .  

 

Each episode unpacks the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts how they transform disruption into an advantage. 


Listen to all our episodes here: https://www.dacgroup.com/insights/podcasts/

]]> Mon, 15 Dec 2025 08:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 1:36 Welcome to Shift Happens: The art, science, (and chaos) of modern marketing .  

 

Each episode unpacks the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts how they transform disruption into an advantage. 


Listen to all our episodes here: https://www.dacgroup.com/insights/podcasts/

]]> Welcome to Shift Happens: The art, science, (and chaos) of modern marketing .  

 

Each episode unpacks the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts how they transform disruption into an advantage. 


Listen to all our episodes here: https://www.dacgroup.com/insights/podcasts/

]]> false trailer 0 1 b82a30de-bf72-45f6-8788-378e4ff32b99 <![CDATA[Looking back to look forward]]> Oh man, the future! Dan, Jenna, and Nasser are back to make sense of a year in which everything changed in digital... again. Grab yourself a frothy coffee and join our future-proofed trio as they dissect 2023, speculate what 2024 may have in store, and make questionable attempts at Australian and Welsh accents.

  • The year in review: Excitement, frustration, jamón
  • AI, AI, Oh! New possibilities in 2024
  • What lies ahead for paid search practitioners?
  • Goodnight, sweet AI startups
  • GPTs: Bad name, revolutionary function


LINKS: DAC: "Predictions 2024" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Thu, 07 Dec 2023 13:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 49:34 Oh man, the future! Dan, Jenna, and Nasser are back to make sense of a year in which everything changed in digital... again. Grab yourself a frothy coffee and join our future-proofed trio as they dissect 2023, speculate what 2024 may have in store, and make questionable attempts at Australian and Welsh accents.

  • The year in review: Excitement, frustration, jamón
  • AI, AI, Oh! New possibilities in 2024
  • What lies ahead for paid search practitioners?
  • Goodnight, sweet AI startups
  • GPTs: Bad name, revolutionary function


LINKS: DAC: "Predictions 2024" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Oh man, the future! Dan, Jenna, and Nasser are back to make sense of a year in which everything changed in digital... again. Grab yourself a frothy coffee and join our future-proofed trio as they dissect 2023, speculate what 2024 may have in store, and make questionable attempts at Australian and Welsh accents.

  • The year in review: Excitement, frustration, jamón
  • AI, AI, Oh! New possibilities in 2024
  • What lies ahead for paid search practitioners?
  • Goodnight, sweet AI startups
  • GPTs: Bad name, revolutionary function


LINKS: DAC: "Predictions 2024" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full 6c0b203b-dde1-418a-9cea-b1af4125a171 <![CDATA[AI Sunrise Series: Mount the Hype Cycle]]> In the first part of DAC's AI Sunrise Series, the gang returns to discuss the topic on everyone's lips. Join Jenna, Dan, and Nasser as they explain what the dawn of AI means for digital marketers, businesses of all shapes and sizes, and the world in general. Along the way, they generate lifelike content about:

  • The solipsistic world of AI-powered monocles
  • Surprise! AI tools are already ubiquitous
  • Adding value as actual human beings
  • An imminent sea change in user behavior
  • What does "efficiency" really mean, anyway?


LINKS: DAC: "What the AI paradox means for marketers" | DAC: "ChatGPT: Threats, opportunities… and a new challenger to Google?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Wed, 14 Jun 2023 12:30:00 -0400 https://www.dacgroup.com/insights/podcasts/ 44:39 In the first part of DAC's AI Sunrise Series, the gang returns to discuss the topic on everyone's lips. Join Jenna, Dan, and Nasser as they explain what the dawn of AI means for digital marketers, businesses of all shapes and sizes, and the world in general. Along the way, they generate lifelike content about:

  • The solipsistic world of AI-powered monocles
  • Surprise! AI tools are already ubiquitous
  • Adding value as actual human beings
  • An imminent sea change in user behavior
  • What does "efficiency" really mean, anyway?


LINKS: DAC: "What the AI paradox means for marketers" | DAC: "ChatGPT: Threats, opportunities… and a new challenger to Google?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> In the first part of DAC's AI Sunrise Series, the gang returns to discuss the topic on everyone's lips. Join Jenna, Dan, and Nasser as they explain what the dawn of AI means for digital marketers, businesses of all shapes and sizes, and the world in general. Along the way, they generate lifelike content about:

  • The solipsistic world of AI-powered monocles
  • Surprise! AI tools are already ubiquitous
  • Adding value as actual human beings
  • An imminent sea change in user behavior
  • What does "efficiency" really mean, anyway?


LINKS: DAC: "What the AI paradox means for marketers" | DAC: "ChatGPT: Threats, opportunities… and a new challenger to Google?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full b020dc19-55a4-470e-aeac-70edf8457f55 <![CDATA[Generative AI: It's the end of the world as we know it (and we feel fine)]]> And we're back! Our triumphant trio returns to reveal all about marketing's hottest topic: generative artificial intelligence. Find how "the most profound technological development since the internet itself" is set to reinvent, well, pretty much everything. Along the way, Dan, Nasser, and Jenna delve into topics definitely not suggested by ChatGPT, including:

  • Neural networks and fighty robots: How does generative AI actually work?
  • Player 2 has entered the game... Google Bard!
  • The inevitable rise of "prompt engineering"


LINKS: DAC: "Microsoft vs. Google: The battle for AI supremacy is on" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Tue, 14 Feb 2023 09:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 45:51 And we're back! Our triumphant trio returns to reveal all about marketing's hottest topic: generative artificial intelligence. Find how "the most profound technological development since the internet itself" is set to reinvent, well, pretty much everything. Along the way, Dan, Nasser, and Jenna delve into topics definitely not suggested by ChatGPT, including:

  • Neural networks and fighty robots: How does generative AI actually work?
  • Player 2 has entered the game... Google Bard!
  • The inevitable rise of "prompt engineering"


LINKS: DAC: "Microsoft vs. Google: The battle for AI supremacy is on" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> And we're back! Our triumphant trio returns to reveal all about marketing's hottest topic: generative artificial intelligence. Find how "the most profound technological development since the internet itself" is set to reinvent, well, pretty much everything. Along the way, Dan, Nasser, and Jenna delve into topics definitely not suggested by ChatGPT, including:

  • Neural networks and fighty robots: How does generative AI actually work?
  • Player 2 has entered the game... Google Bard!
  • The inevitable rise of "prompt engineering"


LINKS: DAC: "Microsoft vs. Google: The battle for AI supremacy is on" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full 1 0bbf6ff0-1c03-48dd-b771-24ce452ebc34 <![CDATA[SERP's up: The radical reinvention of SEO]]> Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google's role therein, and ponder the future of one of digital's most traditional disciplines. Along the way, they click through into topics including:

  • Counting in cubits and backyard pyramids
  • Visualization, zero clickification, monetization
  • Higher ranking =/= more impressions
  • Create compelling content... but how?
  • SEO has never been more SEO


LINKS: DAC: "4 recent SERP changes impacting organic ecommerce performance" | DAC: "Hey, BERT! Meet the Google AI set to change search forever" | DAC: "One year on, has BERT really changed search forever?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Mon, 08 Aug 2022 14:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 31:54 Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google's role therein, and ponder the future of one of digital's most traditional disciplines. Along the way, they click through into topics including:

  • Counting in cubits and backyard pyramids
  • Visualization, zero clickification, monetization
  • Higher ranking =/= more impressions
  • Create compelling content... but how?
  • SEO has never been more SEO


LINKS: DAC: "4 recent SERP changes impacting organic ecommerce performance" | DAC: "Hey, BERT! Meet the Google AI set to change search forever" | DAC: "One year on, has BERT really changed search forever?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google's role therein, and ponder the future of one of digital's most traditional disciplines. Along the way, they click through into topics including:

  • Counting in cubits and backyard pyramids
  • Visualization, zero clickification, monetization
  • Higher ranking =/= more impressions
  • Create compelling content... but how?
  • SEO has never been more SEO


LINKS: DAC: "4 recent SERP changes impacting organic ecommerce performance" | DAC: "Hey, BERT! Meet the Google AI set to change search forever" | DAC: "One year on, has BERT really changed search forever?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full a66b97b7-b45d-448d-9082-16424ccca4b0 <![CDATA[Behind the scenes of the Great Resignation]]> We're witnessing the most tumultuous era in the history of talent acquisition and retention in the marketing industry, and it's showing no sign of abating. Amid the churn, Jenna, Nasser, and Dan recruited Talentfoot founder and CEO Camille Fetter to reveal all about the Great Resignation, covering talking points including:

  • Resistance to hybrid models and the reinvention of collaboration
  • Is agency-to-client talent migration a thing of the past?
  • Overpromoted and underperforming: The consequences of hiring frenzies
  • The inevitable rise of pay transparency


LINKS: DAC | Talentfoot | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Thu, 24 Feb 2022 13:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 36:46 We're witnessing the most tumultuous era in the history of talent acquisition and retention in the marketing industry, and it's showing no sign of abating. Amid the churn, Jenna, Nasser, and Dan recruited Talentfoot founder and CEO Camille Fetter to reveal all about the Great Resignation, covering talking points including:

  • Resistance to hybrid models and the reinvention of collaboration
  • Is agency-to-client talent migration a thing of the past?
  • Overpromoted and underperforming: The consequences of hiring frenzies
  • The inevitable rise of pay transparency


LINKS: DAC | Talentfoot | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> We're witnessing the most tumultuous era in the history of talent acquisition and retention in the marketing industry, and it's showing no sign of abating. Amid the churn, Jenna, Nasser, and Dan recruited Talentfoot founder and CEO Camille Fetter to reveal all about the Great Resignation, covering talking points including:

  • Resistance to hybrid models and the reinvention of collaboration
  • Is agency-to-client talent migration a thing of the past?
  • Overpromoted and underperforming: The consequences of hiring frenzies
  • The inevitable rise of pay transparency


LINKS: DAC | Talentfoot | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full a4dd673e-ed6b-46e5-bb7b-dd3777b499a4 <![CDATA[2022: What to expect when you don't know what to expect]]> Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there's no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:

  • The ever-changing definition of digital performance
  • How to dovetail with Google's long-term vision
  • Persuasion and precision: The future of digital media
  • In-housing and the scramble for talent
  • The Brand and the Influence: Tokyo Draft


LINKS: Forrester: "Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Tue, 21 Dec 2021 13:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 41:53 Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there's no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:

  • The ever-changing definition of digital performance
  • How to dovetail with Google's long-term vision
  • Persuasion and precision: The future of digital media
  • In-housing and the scramble for talent
  • The Brand and the Influence: Tokyo Draft


LINKS: Forrester: "Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there's no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:

  • The ever-changing definition of digital performance
  • How to dovetail with Google's long-term vision
  • Persuasion and precision: The future of digital media
  • In-housing and the scramble for talent
  • The Brand and the Influence: Tokyo Draft


LINKS: Forrester: "Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full a2972f82-f990-43a8-8c0f-dae30a2510fd <![CDATA[Into the metaverse of madness]]> Facebook's metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg's "unique" presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:

  • "The metaverse" or "A metaverse"?
  • Fluff, vision, and positioning: The hallmarks of a land grab
  • How the metaverse will make crypto cowboys richer
  • AR vs. VR
  • What should brands do to prepare?


LINKS: Shaan Puri: "Hot take: Everyone is wrong about the Metaverse" | Clive Thompson: "The Metaverse Is Already Here — It’s Minecraft" | DAC: "Podcast rewind: 3 lessons learned about digital transformation" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Wed, 03 Nov 2021 13:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 45:27 Facebook's metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg's "unique" presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:

  • "The metaverse" or "A metaverse"?
  • Fluff, vision, and positioning: The hallmarks of a land grab
  • How the metaverse will make crypto cowboys richer
  • AR vs. VR
  • What should brands do to prepare?


LINKS: Shaan Puri: "Hot take: Everyone is wrong about the Metaverse" | Clive Thompson: "The Metaverse Is Already Here — It’s Minecraft" | DAC: "Podcast rewind: 3 lessons learned about digital transformation" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Facebook's metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg's "unique" presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:

  • "The metaverse" or "A metaverse"?
  • Fluff, vision, and positioning: The hallmarks of a land grab
  • How the metaverse will make crypto cowboys richer
  • AR vs. VR
  • What should brands do to prepare?


LINKS: Shaan Puri: "Hot take: Everyone is wrong about the Metaverse" | Clive Thompson: "The Metaverse Is Already Here — It’s Minecraft" | DAC: "Podcast rewind: 3 lessons learned about digital transformation" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full 22e090dc-706c-41f9-8ee1-275bd51c4f86 <![CDATA[Diversity in ad land]]> We're back from our short summer hiatus to explore one of the marketing industry's most urgent issues: diversity. Listen in as Nasser, Jenna, and Dan are joined by LiveIntent CMO Kerel Cooper—an award-winning advocate for diversity in business, media, and technology—to dive into some of the topic's most important talking points, including:

  • How diverse workforces drive higher performance (and make fewer mistakes)
  • The blurred lines between personal and professional lives
  • Diversity and the immigrant experience
  • Pitfalls on the path to diversification
  • Curiosity: The ultimate catalyst for change?


LINKS: DAC: "How diverse is DAC?" | DAC: "4 ways we're creating a more diverse workplace" | DAC: "Celebrating diversity and inclusion at DAC" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Tue, 14 Sep 2021 12:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 37:38 We're back from our short summer hiatus to explore one of the marketing industry's most urgent issues: diversity. Listen in as Nasser, Jenna, and Dan are joined by LiveIntent CMO Kerel Cooper—an award-winning advocate for diversity in business, media, and technology—to dive into some of the topic's most important talking points, including:

  • How diverse workforces drive higher performance (and make fewer mistakes)
  • The blurred lines between personal and professional lives
  • Diversity and the immigrant experience
  • Pitfalls on the path to diversification
  • Curiosity: The ultimate catalyst for change?


LINKS: DAC: "How diverse is DAC?" | DAC: "4 ways we're creating a more diverse workplace" | DAC: "Celebrating diversity and inclusion at DAC" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> We're back from our short summer hiatus to explore one of the marketing industry's most urgent issues: diversity. Listen in as Nasser, Jenna, and Dan are joined by LiveIntent CMO Kerel Cooper—an award-winning advocate for diversity in business, media, and technology—to dive into some of the topic's most important talking points, including:

  • How diverse workforces drive higher performance (and make fewer mistakes)
  • The blurred lines between personal and professional lives
  • Diversity and the immigrant experience
  • Pitfalls on the path to diversification
  • Curiosity: The ultimate catalyst for change?


LINKS: DAC: "How diverse is DAC?" | DAC: "4 ways we're creating a more diverse workplace" | DAC: "Celebrating diversity and inclusion at DAC" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full -1 82ba2430-e25d-488c-9e14-df0e66d8d1e9 <![CDATA[Björn's brilliant B2B blueprint]]> Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems' Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe's most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn's brain to reveal:

  • Why B2B doesn't mean "boring to boring"
  • The duality of B2B/B2C experiences
  • How to reverse-engineer the sales funnel for major deals
  • Why B2B sales will be insulated against the loss of third-party cookies
  • How to nurture an effective B2B culture: Test, learn, and upskill


LINKS: DAC: "Why Google's new Customer Match is a great news for B2B marketers" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Wed, 07 Jul 2021 11:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 31:29 Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems' Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe's most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn's brain to reveal:

  • Why B2B doesn't mean "boring to boring"
  • The duality of B2B/B2C experiences
  • How to reverse-engineer the sales funnel for major deals
  • Why B2B sales will be insulated against the loss of third-party cookies
  • How to nurture an effective B2B culture: Test, learn, and upskill


LINKS: DAC: "Why Google's new Customer Match is a great news for B2B marketers" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems' Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe's most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn's brain to reveal:

  • Why B2B doesn't mean "boring to boring"
  • The duality of B2B/B2C experiences
  • How to reverse-engineer the sales funnel for major deals
  • Why B2B sales will be insulated against the loss of third-party cookies
  • How to nurture an effective B2B culture: Test, learn, and upskill


LINKS: DAC: "Why Google's new Customer Match is a great news for B2B marketers" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full d1b12476-44b9-4a18-ae6c-7a880c6e2bf2 <![CDATA[Back to the cookie-less future]]> Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:

  • Why are third-party cookies going away?
  • User Tracking 101
  • Privacy-preserving approaches to real-world problems
  • What the FLoC?
  • Welcome to cohort party 29056!
  • The Three-Step Cookie Doomsday Preparedness Plan™


LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) | DAC: "How to be data-driven in a crisis" (Apr 2020) | DAC: "Digital advertising in a cookie-less future" (Feb 2020) | DAC: "Google's 'Privacy Sandbox' invigorates data transparency debate" (Aug 2019) | DAC: "How to respect data privacy in the digital age" (Jan 2019) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "Tape Rewind.wav" by Analog Bleep Ten of Freesound.org

]]> Mon, 07 Jun 2021 13:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 43:07 Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:

  • Why are third-party cookies going away?
  • User Tracking 101
  • Privacy-preserving approaches to real-world problems
  • What the FLoC?
  • Welcome to cohort party 29056!
  • The Three-Step Cookie Doomsday Preparedness Plan™


LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) | DAC: "How to be data-driven in a crisis" (Apr 2020) | DAC: "Digital advertising in a cookie-less future" (Feb 2020) | DAC: "Google's 'Privacy Sandbox' invigorates data transparency debate" (Aug 2019) | DAC: "How to respect data privacy in the digital age" (Jan 2019) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "Tape Rewind.wav" by Analog Bleep Ten of Freesound.org

]]> Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:

  • Why are third-party cookies going away?
  • User Tracking 101
  • Privacy-preserving approaches to real-world problems
  • What the FLoC?
  • Welcome to cohort party 29056!
  • The Three-Step Cookie Doomsday Preparedness Plan™


LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) | DAC: "How to be data-driven in a crisis" (Apr 2020) | DAC: "Digital advertising in a cookie-less future" (Feb 2020) | DAC: "Google's 'Privacy Sandbox' invigorates data transparency debate" (Aug 2019) | DAC: "How to respect data privacy in the digital age" (Jan 2019) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "Tape Rewind.wav" by Analog Bleep Ten of Freesound.org

]]> false full 8102d9f2-f2c9-47eb-81cf-f5c6fbca8ff0 <![CDATA[Gettin' Shingy wit it]]> The iconoclastic David Shing (Shingy) is one of digital's most entertaining, fascinating, and polarizing figures—and he remains one of the sharpest minds in the business. Join Dan, Nasser, and Jenna as they chase down AOL's former "Digital Prophet" and see the world through his eyes, casting their gaze at:

  • The antagonistic origins of the Prophet
  • The best (and worst) pandemic advertising
  • Are CMOs unprepared for the cookieless future?
  • Three barriers to data-driven insights
  • QR codes: A comeback story


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Wed, 05 May 2021 11:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 48:23 The iconoclastic David Shing (Shingy) is one of digital's most entertaining, fascinating, and polarizing figures—and he remains one of the sharpest minds in the business. Join Dan, Nasser, and Jenna as they chase down AOL's former "Digital Prophet" and see the world through his eyes, casting their gaze at:

  • The antagonistic origins of the Prophet
  • The best (and worst) pandemic advertising
  • Are CMOs unprepared for the cookieless future?
  • Three barriers to data-driven insights
  • QR codes: A comeback story


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> The iconoclastic David Shing (Shingy) is one of digital's most entertaining, fascinating, and polarizing figures—and he remains one of the sharpest minds in the business. Join Dan, Nasser, and Jenna as they chase down AOL's former "Digital Prophet" and see the world through his eyes, casting their gaze at:

  • The antagonistic origins of the Prophet
  • The best (and worst) pandemic advertising
  • Are CMOs unprepared for the cookieless future?
  • Three barriers to data-driven insights
  • QR codes: A comeback story


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full 55c056f3-3d96-46c1-a2c6-a1d4eae0ccc6 <![CDATA[The horsemen of the website apocalypse (and their buzzkill pal)]]> In the grim darkness of the far future, there's no such thing as websites… or is there? Join Calamity Jenna, Nasser the Kid, and Dan "Just Dan" Temby as they mount their steeds to explore the very real prospect of a websiteless future. Our intrepid trio set the record straight at speakeasies along the way, including:

  • Why APIs are the heralds of website death
  • Google's war on clicks: Benign or malignant?
  • Platformification and the platform economy
  • Schema markup's inevitable renaissance
  • Will the website disappear or metamorphose?


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "twangy electric guitar.wav" by venusiancharm of Freesound.org

]]> Fri, 09 Apr 2021 11:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 37:36 In the grim darkness of the far future, there's no such thing as websites… or is there? Join Calamity Jenna, Nasser the Kid, and Dan "Just Dan" Temby as they mount their steeds to explore the very real prospect of a websiteless future. Our intrepid trio set the record straight at speakeasies along the way, including:

  • Why APIs are the heralds of website death
  • Google's war on clicks: Benign or malignant?
  • Platformification and the platform economy
  • Schema markup's inevitable renaissance
  • Will the website disappear or metamorphose?


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "twangy electric guitar.wav" by venusiancharm of Freesound.org

]]> In the grim darkness of the far future, there's no such thing as websites… or is there? Join Calamity Jenna, Nasser the Kid, and Dan "Just Dan" Temby as they mount their steeds to explore the very real prospect of a websiteless future. Our intrepid trio set the record straight at speakeasies along the way, including:

  • Why APIs are the heralds of website death
  • Google's war on clicks: Benign or malignant?
  • Platformification and the platform economy
  • Schema markup's inevitable renaissance
  • Will the website disappear or metamorphose?


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "twangy electric guitar.wav" by venusiancharm of Freesound.org

]]> false full 8b3f5ffd-9089-42a2-8b06-0566e5dd272b <![CDATA[CX, customer reviews, and 50 cases of beer: A chat with Jay Baer]]> Keynote speaker, best-selling author, advisor to 36 of the Fortune 500, seventh generation entrepreneur, certified barbecue judge, divorce statistician, reformed domain squatter... Jay Baer has seen and done it all, and now he's Inside the Funnel's first ever guest! Join Jenna, Dan, and Nasser as they gleefully pick Jay's brain to reveal priceless insights into customer experience (CX), including:

  • Kansas barbecue vs. Texas barbecue
  • Why do 70% of CX initiatives fail?
  • How online reviews have become the dominant force of our age
  • Quick, clear, and kind: The three levers of CX
  • 600 haircuts, 600 questions
  • Delta Airlines and the coveted customer experience


LINKS: www.dacgroup.com | www.jaybaer.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Wed, 03 Mar 2021 12:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 41:59 Keynote speaker, best-selling author, advisor to 36 of the Fortune 500, seventh generation entrepreneur, certified barbecue judge, divorce statistician, reformed domain squatter... Jay Baer has seen and done it all, and now he's Inside the Funnel's first ever guest! Join Jenna, Dan, and Nasser as they gleefully pick Jay's brain to reveal priceless insights into customer experience (CX), including:

  • Kansas barbecue vs. Texas barbecue
  • Why do 70% of CX initiatives fail?
  • How online reviews have become the dominant force of our age
  • Quick, clear, and kind: The three levers of CX
  • 600 haircuts, 600 questions
  • Delta Airlines and the coveted customer experience


LINKS: www.dacgroup.com | www.jaybaer.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Keynote speaker, best-selling author, advisor to 36 of the Fortune 500, seventh generation entrepreneur, certified barbecue judge, divorce statistician, reformed domain squatter... Jay Baer has seen and done it all, and now he's Inside the Funnel's first ever guest! Join Jenna, Dan, and Nasser as they gleefully pick Jay's brain to reveal priceless insights into customer experience (CX), including:

  • Kansas barbecue vs. Texas barbecue
  • Why do 70% of CX initiatives fail?
  • How online reviews have become the dominant force of our age
  • Quick, clear, and kind: The three levers of CX
  • 600 haircuts, 600 questions
  • Delta Airlines and the coveted customer experience


LINKS: www.dacgroup.com | www.jaybaer.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full 4d985f2d-63da-4226-9add-168a1ae3597d <![CDATA[Digital transformation: More than meets the eye]]> Digital transformation is one of the business world's most misconstrued concepts. It doesn't mean getting a new marketing stack or moving from carbon paper to Excel. So... what *does* it mean? Join Jenna, Nasser, and Dan as they explore and explain why digital transformation is about customer experiences and business outcomes—not just shiny new tech. Inside the Funnel, roll out!

  • Jim from The Office vs. Neo from The Matrix
  • New tech stack =/= digital transformation
  • Why alignment is easier said than done
  • The three pillars of digital transformation
  • Fundamental, fundamental, fundamental


LINKS: DAC: "The new normal: Accelerating to a digital future" | DAC: "DAC at the Digital Marketing for Financial Services Virtual Summit 2020" | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

]]> Wed, 03 Feb 2021 05:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 34:21 Digital transformation is one of the business world's most misconstrued concepts. It doesn't mean getting a new marketing stack or moving from carbon paper to Excel. So... what *does* it mean? Join Jenna, Nasser, and Dan as they explore and explain why digital transformation is about customer experiences and business outcomes—not just shiny new tech. Inside the Funnel, roll out!

  • Jim from The Office vs. Neo from The Matrix
  • New tech stack =/= digital transformation
  • Why alignment is easier said than done
  • The three pillars of digital transformation
  • Fundamental, fundamental, fundamental


LINKS: DAC: "The new normal: Accelerating to a digital future" | DAC: "DAC at the Digital Marketing for Financial Services Virtual Summit 2020" | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

]]> Digital transformation is one of the business world's most misconstrued concepts. It doesn't mean getting a new marketing stack or moving from carbon paper to Excel. So... what *does* it mean? Join Jenna, Nasser, and Dan as they explore and explain why digital transformation is about customer experiences and business outcomes—not just shiny new tech. Inside the Funnel, roll out!

  • Jim from The Office vs. Neo from The Matrix
  • New tech stack =/= digital transformation
  • Why alignment is easier said than done
  • The three pillars of digital transformation
  • Fundamental, fundamental, fundamental


LINKS: DAC: "The new normal: Accelerating to a digital future" | DAC: "DAC at the Digital Marketing for Financial Services Virtual Summit 2020" | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

]]> false full f058f2fb-8b69-4e06-bbfd-439e687d8c5b <![CDATA[Anecdotes from the omnichannel]]> Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world's de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn't* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through:

  • Omnichannel vs. multichannel
  • Omnichannel =/= attribution analysis
  • Dan's delightful bathroom reno
  • Step one: Organizational change
  • Who owns the customer record?
  • "Teach them to yearn for the vast and endless sea"
  • Last, best experiences


LINKS: DAC: "Google's Local Omnichannel Takeover and What it Means for Your Paid Ads" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Tue, 05 Jan 2021 13:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 37:33 Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world's de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn't* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through:

  • Omnichannel vs. multichannel
  • Omnichannel =/= attribution analysis
  • Dan's delightful bathroom reno
  • Step one: Organizational change
  • Who owns the customer record?
  • "Teach them to yearn for the vast and endless sea"
  • Last, best experiences


LINKS: DAC: "Google's Local Omnichannel Takeover and What it Means for Your Paid Ads" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world's de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn't* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through:

  • Omnichannel vs. multichannel
  • Omnichannel =/= attribution analysis
  • Dan's delightful bathroom reno
  • Step one: Organizational change
  • Who owns the customer record?
  • "Teach them to yearn for the vast and endless sea"
  • Last, best experiences


LINKS: DAC: "Google's Local Omnichannel Takeover and What it Means for Your Paid Ads" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full 2 ce1259db-2db8-4e88-ae7c-0d6fd9894da5 <![CDATA[Should we rage against the AI machine?]]> Sooner or later, artificial intelligence is going to completely reinvent the world of marketing… again. But should we welcome our robot overloads or resist their ascent? What do marketing decision-makers need to know about AI as 2021 approaches? And why is Jenna convinced that machine learning will prove to be the bringer of end times? Drop in on our intrepid trio to find out!

  • Ex Machina or The Wild Bunch?
  • Narrow intelligence vs. general intelligence vs. super intelligence
  • Using AI to do the "thinky bits"
  • More than ever before, Google is an AI company
  • When early adoption backfires
  • The classic AI ethical paradox
  • Brogrammers and their inherent bias
  • Marketing careers in the AI era


LINKS: DAC: "Google announces passage indexing" | Wait But Why: "The AI Revolution: The Road to Superintelligence" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Thu, 03 Dec 2020 12:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 46:07 Sooner or later, artificial intelligence is going to completely reinvent the world of marketing… again. But should we welcome our robot overloads or resist their ascent? What do marketing decision-makers need to know about AI as 2021 approaches? And why is Jenna convinced that machine learning will prove to be the bringer of end times? Drop in on our intrepid trio to find out!

  • Ex Machina or The Wild Bunch?
  • Narrow intelligence vs. general intelligence vs. super intelligence
  • Using AI to do the "thinky bits"
  • More than ever before, Google is an AI company
  • When early adoption backfires
  • The classic AI ethical paradox
  • Brogrammers and their inherent bias
  • Marketing careers in the AI era


LINKS: DAC: "Google announces passage indexing" | Wait But Why: "The AI Revolution: The Road to Superintelligence" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Sooner or later, artificial intelligence is going to completely reinvent the world of marketing… again. But should we welcome our robot overloads or resist their ascent? What do marketing decision-makers need to know about AI as 2021 approaches? And why is Jenna convinced that machine learning will prove to be the bringer of end times? Drop in on our intrepid trio to find out!

  • Ex Machina or The Wild Bunch?
  • Narrow intelligence vs. general intelligence vs. super intelligence
  • Using AI to do the "thinky bits"
  • More than ever before, Google is an AI company
  • When early adoption backfires
  • The classic AI ethical paradox
  • Brogrammers and their inherent bias
  • Marketing careers in the AI era


LINKS: DAC: "Google announces passage indexing" | Wait But Why: "The AI Revolution: The Road to Superintelligence" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full 56778894-5488-461b-8ee6-4b0e11e5379e <![CDATA[From 'welcome back' to Westworld]]> On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it.

  • The Christopher Nolan Guide to Personalization
  • Social's wacky algorithms
  • Thinking, Planning, Doing, Feeling
  • The choir of positive reinforcement
  • Has too much personalization broken the world?
  • How poor targeting spoiled Nasser's Christmas
  • Hello, Proove Intelligence!


LINKS: Proove Intelligence: "Customer analytics: This time it's personal... or is it?" | www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Tue, 03 Nov 2020 12:00:00 -0500 https://www.dacgroup.com/insights/podcasts/ 39:05 On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it.

  • The Christopher Nolan Guide to Personalization
  • Social's wacky algorithms
  • Thinking, Planning, Doing, Feeling
  • The choir of positive reinforcement
  • Has too much personalization broken the world?
  • How poor targeting spoiled Nasser's Christmas
  • Hello, Proove Intelligence!


LINKS: Proove Intelligence: "Customer analytics: This time it's personal... or is it?" | www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it.

  • The Christopher Nolan Guide to Personalization
  • Social's wacky algorithms
  • Thinking, Planning, Doing, Feeling
  • The choir of positive reinforcement
  • Has too much personalization broken the world?
  • How poor targeting spoiled Nasser's Christmas
  • Hello, Proove Intelligence!


LINKS: Proove Intelligence: "Customer analytics: This time it's personal... or is it?" | www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full 8b7c187d-d7e1-4bfa-a620-e02287fa1814 <![CDATA[That’s the way the cookie crumbles]]> Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

  • Cookies 101: A timely refresher 
  • Why are third-party cookies going away? 
  • Google's search for a "suitable alternative" 
  • Consumer cookies: Consent, clarity, and control 
  • The "that guy" anecdote 
  • Personalization pipe dreams 
  • Chicken and egg, or horse and cart? 


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Tue, 06 Oct 2020 13:00:00 -0400 https://www.dacgroup.com/insights/podcasts/ 32:41 Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

  • Cookies 101: A timely refresher 
  • Why are third-party cookies going away? 
  • Google's search for a "suitable alternative" 
  • Consumer cookies: Consent, clarity, and control 
  • The "that guy" anecdote 
  • Personalization pipe dreams 
  • Chicken and egg, or horse and cart? 


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

  • Cookies 101: A timely refresher 
  • Why are third-party cookies going away? 
  • Google's search for a "suitable alternative" 
  • Consumer cookies: Consent, clarity, and control 
  • The "that guy" anecdote 
  • Personalization pipe dreams 
  • Chicken and egg, or horse and cart? 


LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

]]> false full