https://cohostpodcasting.com <![CDATA[Students of Storage]]> en 104fb6cd-8f0a-46b0-9013-220c91964b3e Tue, 13 May 2025 07:55:43 -0400 Mon, 13 Apr 2026 21:14:10 -0400 https://www.cubbystorage.com/podcast <![CDATA[Students of Storage]]> https://files.cohostpodcasting.com/quill-file-prod/75604ad6-61c4-4373-97f3-49f3231e928a/shows/104fb6cd-8f0a-46b0-9013-220c91964b3e/cover-art/original_7ad596c1beebaee05a0cf80383c4b1af.png https://www.cubbystorage.com/podcast episodic false https://feeds.cohostpodcasting.com/cBGUo37i cubby.officialpodcast@gmail.com <![CDATA[From Oil Prices to Storage Units: Building a Business You Control with Karl Graham of Luminous Capital]]> Karl Graham, Co-Founder of Luminous Capital, joins Matt Engfer to share his journey from oil and gas exploration to building a growing self-storage platform across the heartland.


After spending a decade making high-stakes investment decisions in a volatile and capital-intensive industry, Karl realized he wanted something different. He wanted to build a business where execution, discipline, and team performance had a greater impact than external forces. That shift ultimately led him into self storage.


In this episode, Karl walks through how Luminous Capital scaled from individual syndications to launching a fund, why geographic focus creates a real operational edge, and how disciplined underwriting and risk management have shaped their growth. He also shares how his team is leveraging data, marketing, and AI. This includes analyzing tens of thousands of customer calls to improve sales performance and building more advanced revenue management systems to stay competitive in today’s market.


This conversation is a practical look at what it takes to build and operate a successful storage business today and why the days of easy storage are behind us.


Key Takeaways:

(0:00) Intro

(2:19) Karl’s background in oil and gas and transition to self storage

(13:34) Why he chose self storage over other real estate asset classes

(24:12) Why geographic focus creates a competitive advantage

(28:22) How Luminous operates remotely with local teams

(33:20) How Luminous creates value for self-storage businesses in today’s market

(36:33) Growing the Operation and Taking Next Steps

(42:36) Using data and AI to improve operations and sales

(49:10)  Revenue management, pricing strategies, and AI agents


Resources Mentioned:

Luminous Capital | Website

https://www.luminouscapital.com


Cubby | Website

https://www.cubbystorage.com



Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.

]]> Mon, 06 Apr 2026 09:00:00 -0400 https://www.cubbystorage.com/podcast 59:02 Karl Graham, Co-Founder of Luminous Capital, joins Matt Engfer to share his journey from oil and gas exploration to building a growing self-storage platform across the heartland.


After spending a decade making high-stakes investment decisions in a volatile and capital-intensive industry, Karl realized he wanted something different. He wanted to build a business where execution, discipline, and team performance had a greater impact than external forces. That shift ultimately led him into self storage.


In this episode, Karl walks through how Luminous Capital scaled from individual syndications to launching a fund, why geographic focus creates a real operational edge, and how disciplined underwriting and risk management have shaped their growth. He also shares how his team is leveraging data, marketing, and AI. This includes analyzing tens of thousands of customer calls to improve sales performance and building more advanced revenue management systems to stay competitive in today’s market.


This conversation is a practical look at what it takes to build and operate a successful storage business today and why the days of easy storage are behind us.


Key Takeaways:

(0:00) Intro

(2:19) Karl’s background in oil and gas and transition to self storage

(13:34) Why he chose self storage over other real estate asset classes

(24:12) Why geographic focus creates a competitive advantage

(28:22) How Luminous operates remotely with local teams

(33:20) How Luminous creates value for self-storage businesses in today’s market

(36:33) Growing the Operation and Taking Next Steps

(42:36) Using data and AI to improve operations and sales

(49:10)  Revenue management, pricing strategies, and AI agents


Resources Mentioned:

Luminous Capital | Website

https://www.luminouscapital.com


Cubby | Website

https://www.cubbystorage.com



Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.

]]> Karl Graham, Co-Founder of Luminous Capital, joins Matt Engfer to share his journey from oil and gas exploration to building a growing self-storage platform across the heartland.


After spending a decade making high-stakes investment decisions in a volatile and capital-intensive industry, Karl realized he wanted something different. He wanted to build a business where execution, discipline, and team performance had a greater impact than external forces. That shift ultimately led him into self storage.


In this episode, Karl walks through how Luminous Capital scaled from individual syndications to launching a fund, why geographic focus creates a real operational edge, and how disciplined underwriting and risk management have shaped their growth. He also shares how his team is leveraging data, marketing, and AI. This includes analyzing tens of thousands of customer calls to improve sales performance and building more advanced revenue management systems to stay competitive in today’s market.


This conversation is a practical look at what it takes to build and operate a successful storage business today and why the days of easy storage are behind us.


Key Takeaways:

(0:00) Intro

(2:19) Karl’s background in oil and gas and transition to self storage

(13:34) Why he chose self storage over other real estate asset classes

(24:12) Why geographic focus creates a competitive advantage

(28:22) How Luminous operates remotely with local teams

(33:20) How Luminous creates value for self-storage businesses in today’s market

(36:33) Growing the Operation and Taking Next Steps

(42:36) Using data and AI to improve operations and sales

(49:10)  Revenue management, pricing strategies, and AI agents


Resources Mentioned:

Luminous Capital | Website

https://www.luminouscapital.com


Cubby | Website

https://www.cubbystorage.com



Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.

]]> false full 15 1 <![CDATA[The Real Legal Risks for Self-Storage Operators with Jeff Greenberger of Late2Lien]]> Jeff Greenberger, a nationally recognized self-storage attorney and founder of Late2Lien, joins Matt Engfer to explain why lien enforcement isn’t dangerous—but getting it wrong absolutely is.


With more than 30 years of experience serving the self-storage industry, Jeff walks through the real legal risks operators face when notices, timelines, disclosures, or documentation aren’t handled precisely. From evolving state statutes and California’s increasingly complex disclosure requirements to tenant tactics pulled straight from Reddit, this episode exposes how small operational missteps can quickly turn into lawsuits.


Jeff also shares why “compliance is king,” how technology can remove human error from the lien process, and how Late2Lien was built to take responsibility off managers’ plates while protecting owners from liability. The conversation blends legal insight, real-world examples, and practical guidance that every operator—large or small—can apply immediately.


Key Takeaways:

(0:00) Intro

(1:47) Jeff's story

(4:56) Shaping the legal landscape of self-storage

(7:52) Current legal issues Jeff’s clients are facing

(11:12) Making sure clients are limiting risk and exposure to litigation

(12:24) CA & PA Bills impacting rates and lien statutes

(19:46) Reddit threads creating risk for self-storage owners: Credit Cards

(22:31) Reddit threads about change of address scams

(26:14) How does Late2Lien work?

(33:28) Late2Lien helps avoid the sale

(34:54) How Cubby and Late2Lien work together  


Resources Mentioned:


Late2Lien | Website

https://www.late2lien.com


Jeff Greenberger | Self Storage Law

https://www.selfstoragelegal.com/


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorage #SelfStorageLaw #StudentsOfStorage

]]> Wed, 28 Jan 2026 08:00:00 -0500 https://www.cubbystorage.com/podcast 36:24 Jeff Greenberger, a nationally recognized self-storage attorney and founder of Late2Lien, joins Matt Engfer to explain why lien enforcement isn’t dangerous—but getting it wrong absolutely is.


With more than 30 years of experience serving the self-storage industry, Jeff walks through the real legal risks operators face when notices, timelines, disclosures, or documentation aren’t handled precisely. From evolving state statutes and California’s increasingly complex disclosure requirements to tenant tactics pulled straight from Reddit, this episode exposes how small operational missteps can quickly turn into lawsuits.


Jeff also shares why “compliance is king,” how technology can remove human error from the lien process, and how Late2Lien was built to take responsibility off managers’ plates while protecting owners from liability. The conversation blends legal insight, real-world examples, and practical guidance that every operator—large or small—can apply immediately.


Key Takeaways:

(0:00) Intro

(1:47) Jeff's story

(4:56) Shaping the legal landscape of self-storage

(7:52) Current legal issues Jeff’s clients are facing

(11:12) Making sure clients are limiting risk and exposure to litigation

(12:24) CA & PA Bills impacting rates and lien statutes

(19:46) Reddit threads creating risk for self-storage owners: Credit Cards

(22:31) Reddit threads about change of address scams

(26:14) How does Late2Lien work?

(33:28) Late2Lien helps avoid the sale

(34:54) How Cubby and Late2Lien work together  


Resources Mentioned:


Late2Lien | Website

https://www.late2lien.com


Jeff Greenberger | Self Storage Law

https://www.selfstoragelegal.com/


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorage #SelfStorageLaw #StudentsOfStorage

]]> Jeff Greenberger, a nationally recognized self-storage attorney and founder of Late2Lien, joins Matt Engfer to explain why lien enforcement isn’t dangerous—but getting it wrong absolutely is.


With more than 30 years of experience serving the self-storage industry, Jeff walks through the real legal risks operators face when notices, timelines, disclosures, or documentation aren’t handled precisely. From evolving state statutes and California’s increasingly complex disclosure requirements to tenant tactics pulled straight from Reddit, this episode exposes how small operational missteps can quickly turn into lawsuits.


Jeff also shares why “compliance is king,” how technology can remove human error from the lien process, and how Late2Lien was built to take responsibility off managers’ plates while protecting owners from liability. The conversation blends legal insight, real-world examples, and practical guidance that every operator—large or small—can apply immediately.


Key Takeaways:

(0:00) Intro

(1:47) Jeff's story

(4:56) Shaping the legal landscape of self-storage

(7:52) Current legal issues Jeff’s clients are facing

(11:12) Making sure clients are limiting risk and exposure to litigation

(12:24) CA & PA Bills impacting rates and lien statutes

(19:46) Reddit threads creating risk for self-storage owners: Credit Cards

(22:31) Reddit threads about change of address scams

(26:14) How does Late2Lien work?

(33:28) Late2Lien helps avoid the sale

(34:54) How Cubby and Late2Lien work together  


Resources Mentioned:


Late2Lien | Website

https://www.late2lien.com


Jeff Greenberger | Self Storage Law

https://www.selfstoragelegal.com/


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorage #SelfStorageLaw #StudentsOfStorage

]]> false full 14 1 <![CDATA[From Reviews to Rentals: Turning Google Feedback into Real Growth with Kale Leavitt of StorageReach]]> Kale Leavitt, CEO of StorageReach, joins Matt Engfer to break down why Google Reviews have become one of the most powerful—and most misunderstood—drivers of growth in self-storage.


Drawing on nearly a decade of experience in storage marketing, Kale explains how reviews impact far more than reputation. From organic rankings and paid search performance to leasing velocity and customer trust, reviews now touch every part of the renter’s decision-making process. He shares what he learned while helping grow SEO services from zero to nearly 1,500 facilities, and how those lessons led to building StorageReach as a review-first platform designed specifically for self storage.


In this episode, Kale walks through the mechanics behind quality, quantity, and consistency in review generation, why “spikes” hurt more than they help, and how automation allows operators to generate steady reviews without overwhelming tenants. The result is a practical, system-based approach to turning reviews into measurable business performance.


Key Takeaways:

(0:00) Intro

(1:34) Kale's story

(4:16) The beginning and growth of StorageReach

(7:11) Marketing lessons learned from the early days

(9:00) The MVP of StorageReach and getting Google reviews

(11:41) Checking the boxes of getting reviews and seeing results

(14:44) Effective ways to get positive review and avoid negative reviews

(19:56) Working alongside Google

(22:21) What’s next for StorageReach


Resources Mentioned:


Kale Leavitt | LinkedIn

https://www.linkedin.com/in/kale-leavitt-9063488b/


StorageReach | Website

https://storagereach.com


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#SelfStorageReviews #StorageMarketing #StudentsOfStorage



]]> Wed, 21 Jan 2026 13:07:32 -0500 https://www.cubbystorage.com/podcast 24:23 Kale Leavitt, CEO of StorageReach, joins Matt Engfer to break down why Google Reviews have become one of the most powerful—and most misunderstood—drivers of growth in self-storage.


Drawing on nearly a decade of experience in storage marketing, Kale explains how reviews impact far more than reputation. From organic rankings and paid search performance to leasing velocity and customer trust, reviews now touch every part of the renter’s decision-making process. He shares what he learned while helping grow SEO services from zero to nearly 1,500 facilities, and how those lessons led to building StorageReach as a review-first platform designed specifically for self storage.


In this episode, Kale walks through the mechanics behind quality, quantity, and consistency in review generation, why “spikes” hurt more than they help, and how automation allows operators to generate steady reviews without overwhelming tenants. The result is a practical, system-based approach to turning reviews into measurable business performance.


Key Takeaways:

(0:00) Intro

(1:34) Kale's story

(4:16) The beginning and growth of StorageReach

(7:11) Marketing lessons learned from the early days

(9:00) The MVP of StorageReach and getting Google reviews

(11:41) Checking the boxes of getting reviews and seeing results

(14:44) Effective ways to get positive review and avoid negative reviews

(19:56) Working alongside Google

(22:21) What’s next for StorageReach


Resources Mentioned:


Kale Leavitt | LinkedIn

https://www.linkedin.com/in/kale-leavitt-9063488b/


StorageReach | Website

https://storagereach.com


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#SelfStorageReviews #StorageMarketing #StudentsOfStorage



]]> Kale Leavitt, CEO of StorageReach, joins Matt Engfer to break down why Google Reviews have become one of the most powerful—and most misunderstood—drivers of growth in self-storage.


Drawing on nearly a decade of experience in storage marketing, Kale explains how reviews impact far more than reputation. From organic rankings and paid search performance to leasing velocity and customer trust, reviews now touch every part of the renter’s decision-making process. He shares what he learned while helping grow SEO services from zero to nearly 1,500 facilities, and how those lessons led to building StorageReach as a review-first platform designed specifically for self storage.


In this episode, Kale walks through the mechanics behind quality, quantity, and consistency in review generation, why “spikes” hurt more than they help, and how automation allows operators to generate steady reviews without overwhelming tenants. The result is a practical, system-based approach to turning reviews into measurable business performance.


Key Takeaways:

(0:00) Intro

(1:34) Kale's story

(4:16) The beginning and growth of StorageReach

(7:11) Marketing lessons learned from the early days

(9:00) The MVP of StorageReach and getting Google reviews

(11:41) Checking the boxes of getting reviews and seeing results

(14:44) Effective ways to get positive review and avoid negative reviews

(19:56) Working alongside Google

(22:21) What’s next for StorageReach


Resources Mentioned:


Kale Leavitt | LinkedIn

https://www.linkedin.com/in/kale-leavitt-9063488b/


StorageReach | Website

https://storagereach.com


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#SelfStorageReviews #StorageMarketing #StudentsOfStorage



]]> false full 13 1 <![CDATA[Execution Wins: Scaling Up by Mastering the Basics]]> Magen Smith, Co-Founder and CEO of Atomic Storage Group, joins Matt Engfer to share how disciplined execution, strong fundamentals, and a people-first mindset have fueled one of the fastest-growing third-party management companies in self storage.


Magen walks through her unconventional path into the industry—from accounting and consulting to development and ultimately building Atomic Storage Group into a national platform. She explains why marketing is often the first indicator of operational health, which metrics truly matter in a property audit, and how consistent execution across marketing, operations, and customer experience creates long-term success.


Rather than chasing shortcuts or shiny tools, this episode reinforces a simple truth: doing the basics well, every day, at scale is what separates average operators from great ones.


Key Takeaways:

(0:00) Intro

(3:13) Magen's story

(7:14) The metrics that matter in a property audit

(9:23) How do you compete in today's market

(10:18) Managing all aspects of the facility

(12:37) Doing it well everyday - it's all about execution

(15:34) Building an effective team

(18:07) A diverse group of managed properties

(19:16) The secret is, there is no secret - hard work and a great team make the difference

(20:56) The growth and future of Atomic Storage Group and self storage

(25:46) What's ahead for Cubby in 2026


Resources Mentioned:

Magen Smith | LinkedIn

https://www.linkedin.com/in/magensmithcpa


Atomic Storage Group | Website

https://atomicstoragegroup.com


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #StorageMarketing #StudentsOfStorage


]]> Wed, 14 Jan 2026 09:20:55 -0500 https://www.cubbystorage.com/podcast 27:14 Magen Smith, Co-Founder and CEO of Atomic Storage Group, joins Matt Engfer to share how disciplined execution, strong fundamentals, and a people-first mindset have fueled one of the fastest-growing third-party management companies in self storage.


Magen walks through her unconventional path into the industry—from accounting and consulting to development and ultimately building Atomic Storage Group into a national platform. She explains why marketing is often the first indicator of operational health, which metrics truly matter in a property audit, and how consistent execution across marketing, operations, and customer experience creates long-term success.


Rather than chasing shortcuts or shiny tools, this episode reinforces a simple truth: doing the basics well, every day, at scale is what separates average operators from great ones.


Key Takeaways:

(0:00) Intro

(3:13) Magen's story

(7:14) The metrics that matter in a property audit

(9:23) How do you compete in today's market

(10:18) Managing all aspects of the facility

(12:37) Doing it well everyday - it's all about execution

(15:34) Building an effective team

(18:07) A diverse group of managed properties

(19:16) The secret is, there is no secret - hard work and a great team make the difference

(20:56) The growth and future of Atomic Storage Group and self storage

(25:46) What's ahead for Cubby in 2026


Resources Mentioned:

Magen Smith | LinkedIn

https://www.linkedin.com/in/magensmithcpa


Atomic Storage Group | Website

https://atomicstoragegroup.com


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #StorageMarketing #StudentsOfStorage


]]> Magen Smith, Co-Founder and CEO of Atomic Storage Group, joins Matt Engfer to share how disciplined execution, strong fundamentals, and a people-first mindset have fueled one of the fastest-growing third-party management companies in self storage.


Magen walks through her unconventional path into the industry—from accounting and consulting to development and ultimately building Atomic Storage Group into a national platform. She explains why marketing is often the first indicator of operational health, which metrics truly matter in a property audit, and how consistent execution across marketing, operations, and customer experience creates long-term success.


Rather than chasing shortcuts or shiny tools, this episode reinforces a simple truth: doing the basics well, every day, at scale is what separates average operators from great ones.


Key Takeaways:

(0:00) Intro

(3:13) Magen's story

(7:14) The metrics that matter in a property audit

(9:23) How do you compete in today's market

(10:18) Managing all aspects of the facility

(12:37) Doing it well everyday - it's all about execution

(15:34) Building an effective team

(18:07) A diverse group of managed properties

(19:16) The secret is, there is no secret - hard work and a great team make the difference

(20:56) The growth and future of Atomic Storage Group and self storage

(25:46) What's ahead for Cubby in 2026


Resources Mentioned:

Magen Smith | LinkedIn

https://www.linkedin.com/in/magensmithcpa


Atomic Storage Group | Website

https://atomicstoragegroup.com


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #StorageMarketing #StudentsOfStorage


]]> false full 12 1 <![CDATA[Power and Responsibility: Staying Compliant in the Self-Storage Lien Process with Luke Shardlow and Scott Zucker]]> Self-storage attorney Scott Zucker and Luke Shardlow, CEO of AI Lean, join host Matt Engfer for a deep dive into one of the most critical—and risky—parts of operating a storage facility: the lien process. Together, they discuss the legal responsibilities operators carry when enforcing tenant liens, why accuracy and documentation matter more than ever, and how technology can help reduce human error, avoid legal pitfalls, and keep operators fully compliant.


Scott highlights the newest challenges around SCRA protection, bankruptcy filings, returned mail, and changing state laws, while Luke explains how AI Lean’s platform automates verification, mailing, tracking, and recordkeeping to protect operators at every step.


Whether you’re a new operator or managing a large portfolio, this episode gives you the practical tools and insights you need to navigate liens with confidence—and avoid costly mistakes.


Key Takeaways:

(01:47) Speaker Introductions

(09:14) Understanding SCRA compliance and military verification.

(10:09) The Power and Responsibility the go along with the lien process

(15:20) Technology considerations for staying SCRA compliant

(19:30) How bankruptcy impacts the lien timeline.

(21:28) Complications that come from deceased tenants

(23:00) What operators should look for in a lien-processing partner

(26:53) Don’t be afraid to cancel the sale

(29:58) Solutions to avoiding a cancelled or illegal sale

(36:00) Final lessons learned


Resources Mentioned:


Scott Zucker | Website

https://wzlegal.com


AI Lean | Website

https://www.ailean.com


Self Storage Legal Network

https://www.selfstorage.org/Products-Services/Self-Storage-Legal-Network


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to the Cubby Podcast. Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorage #SelfStorageLienLaw #AILean #SelfStorageLegal #CubbyStorage #StorageOperations

]]> Wed, 03 Dec 2025 12:25:10 -0500 https://www.cubbystorage.com/podcast 39:33 Self-storage attorney Scott Zucker and Luke Shardlow, CEO of AI Lean, join host Matt Engfer for a deep dive into one of the most critical—and risky—parts of operating a storage facility: the lien process. Together, they discuss the legal responsibilities operators carry when enforcing tenant liens, why accuracy and documentation matter more than ever, and how technology can help reduce human error, avoid legal pitfalls, and keep operators fully compliant.


Scott highlights the newest challenges around SCRA protection, bankruptcy filings, returned mail, and changing state laws, while Luke explains how AI Lean’s platform automates verification, mailing, tracking, and recordkeeping to protect operators at every step.


Whether you’re a new operator or managing a large portfolio, this episode gives you the practical tools and insights you need to navigate liens with confidence—and avoid costly mistakes.


Key Takeaways:

(01:47) Speaker Introductions

(09:14) Understanding SCRA compliance and military verification.

(10:09) The Power and Responsibility the go along with the lien process

(15:20) Technology considerations for staying SCRA compliant

(19:30) How bankruptcy impacts the lien timeline.

(21:28) Complications that come from deceased tenants

(23:00) What operators should look for in a lien-processing partner

(26:53) Don’t be afraid to cancel the sale

(29:58) Solutions to avoiding a cancelled or illegal sale

(36:00) Final lessons learned


Resources Mentioned:


Scott Zucker | Website

https://wzlegal.com


AI Lean | Website

https://www.ailean.com


Self Storage Legal Network

https://www.selfstorage.org/Products-Services/Self-Storage-Legal-Network


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to the Cubby Podcast. Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorage #SelfStorageLienLaw #AILean #SelfStorageLegal #CubbyStorage #StorageOperations

]]> Self-storage attorney Scott Zucker and Luke Shardlow, CEO of AI Lean, join host Matt Engfer for a deep dive into one of the most critical—and risky—parts of operating a storage facility: the lien process. Together, they discuss the legal responsibilities operators carry when enforcing tenant liens, why accuracy and documentation matter more than ever, and how technology can help reduce human error, avoid legal pitfalls, and keep operators fully compliant.


Scott highlights the newest challenges around SCRA protection, bankruptcy filings, returned mail, and changing state laws, while Luke explains how AI Lean’s platform automates verification, mailing, tracking, and recordkeeping to protect operators at every step.


Whether you’re a new operator or managing a large portfolio, this episode gives you the practical tools and insights you need to navigate liens with confidence—and avoid costly mistakes.


Key Takeaways:

(01:47) Speaker Introductions

(09:14) Understanding SCRA compliance and military verification.

(10:09) The Power and Responsibility the go along with the lien process

(15:20) Technology considerations for staying SCRA compliant

(19:30) How bankruptcy impacts the lien timeline.

(21:28) Complications that come from deceased tenants

(23:00) What operators should look for in a lien-processing partner

(26:53) Don’t be afraid to cancel the sale

(29:58) Solutions to avoiding a cancelled or illegal sale

(36:00) Final lessons learned


Resources Mentioned:


Scott Zucker | Website

https://wzlegal.com


AI Lean | Website

https://www.ailean.com


Self Storage Legal Network

https://www.selfstorage.org/Products-Services/Self-Storage-Legal-Network


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to the Cubby Podcast. Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorage #SelfStorageLienLaw #AILean #SelfStorageLegal #CubbyStorage #StorageOperations

]]> false full 11 1 <![CDATA[Taking the Guesswork Out Of Marketing: Data, Partnerships, and Performance with Gabe Thayn]]> Gabe Thayn, Co-Founder of Marketing.Storage, joins Matt Engfer to share how data, transparency, and true partnership—not vendor relationships—drive marketing success for self-storage operators. With nearly 20 years of experience leading digital marketing at companies like Extra Space Storage and Adigma, Gabe has helped shape how the industry approaches SEO, paid search, and performance measurement.


In this episode, Gabe explains why understanding and tracking your data is the foundation of every effective marketing strategy. He outlines the three core pillars of SEO—technical structure, content, and backlinks—and how to optimize each one for local impact. Gabe also breaks down what it takes to achieve accurate attribution, measure true ROI, and turn marketing insights into more rentals.


For operators and owners looking to make smarter marketing investments and build stronger partnerships, this episode offers a clear roadmap for turning data into performance.


Key Takeaways:

(01:44) Gabe’s journey from tech and gaming into marketing.

(07:00) Lessons learned from leading paid media at Extra Space Storage.

(10:30) Leaving Extra Space and using Google data in the hotel industry and beyond

(13:00) Agencies vs Firms - the importance of partnerships and beginning Marketing.Storage

(16:00) The foundation underneath Marketing.Storage - partners, not clients

(18:00) Why you need a marketing partner vs DIY - SEO Tips

(20:35) The three pillars of SEO: technical, content, and backlinks.

(24:50) Practical local backlink strategies for storage facilities.

(29:05) How you can generate more rentals- Measurement and analytics

(35:36) Using data to make smarter marketing and investment decisions

(37:44) The difference between vendors and partners in marketing success

(41:00) Why communication and accountability lead to better results 


Resources Mentioned:

Gabe Thayn | LinkedIn

https://www.linkedin.com/in/gabe-thayn/


Marketing.Storage | Website

https://www.marketing.storage


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #StorageMarketing #StudentsOfStorage

]]> Mon, 10 Nov 2025 07:30:00 -0500 https://www.cubbystorage.com/podcast 45:22 Gabe Thayn, Co-Founder of Marketing.Storage, joins Matt Engfer to share how data, transparency, and true partnership—not vendor relationships—drive marketing success for self-storage operators. With nearly 20 years of experience leading digital marketing at companies like Extra Space Storage and Adigma, Gabe has helped shape how the industry approaches SEO, paid search, and performance measurement.


In this episode, Gabe explains why understanding and tracking your data is the foundation of every effective marketing strategy. He outlines the three core pillars of SEO—technical structure, content, and backlinks—and how to optimize each one for local impact. Gabe also breaks down what it takes to achieve accurate attribution, measure true ROI, and turn marketing insights into more rentals.


For operators and owners looking to make smarter marketing investments and build stronger partnerships, this episode offers a clear roadmap for turning data into performance.


Key Takeaways:

(01:44) Gabe’s journey from tech and gaming into marketing.

(07:00) Lessons learned from leading paid media at Extra Space Storage.

(10:30) Leaving Extra Space and using Google data in the hotel industry and beyond

(13:00) Agencies vs Firms - the importance of partnerships and beginning Marketing.Storage

(16:00) The foundation underneath Marketing.Storage - partners, not clients

(18:00) Why you need a marketing partner vs DIY - SEO Tips

(20:35) The three pillars of SEO: technical, content, and backlinks.

(24:50) Practical local backlink strategies for storage facilities.

(29:05) How you can generate more rentals- Measurement and analytics

(35:36) Using data to make smarter marketing and investment decisions

(37:44) The difference between vendors and partners in marketing success

(41:00) Why communication and accountability lead to better results 


Resources Mentioned:

Gabe Thayn | LinkedIn

https://www.linkedin.com/in/gabe-thayn/


Marketing.Storage | Website

https://www.marketing.storage


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #StorageMarketing #StudentsOfStorage

]]> Gabe Thayn, Co-Founder of Marketing.Storage, joins Matt Engfer to share how data, transparency, and true partnership—not vendor relationships—drive marketing success for self-storage operators. With nearly 20 years of experience leading digital marketing at companies like Extra Space Storage and Adigma, Gabe has helped shape how the industry approaches SEO, paid search, and performance measurement.


In this episode, Gabe explains why understanding and tracking your data is the foundation of every effective marketing strategy. He outlines the three core pillars of SEO—technical structure, content, and backlinks—and how to optimize each one for local impact. Gabe also breaks down what it takes to achieve accurate attribution, measure true ROI, and turn marketing insights into more rentals.


For operators and owners looking to make smarter marketing investments and build stronger partnerships, this episode offers a clear roadmap for turning data into performance.


Key Takeaways:

(01:44) Gabe’s journey from tech and gaming into marketing.

(07:00) Lessons learned from leading paid media at Extra Space Storage.

(10:30) Leaving Extra Space and using Google data in the hotel industry and beyond

(13:00) Agencies vs Firms - the importance of partnerships and beginning Marketing.Storage

(16:00) The foundation underneath Marketing.Storage - partners, not clients

(18:00) Why you need a marketing partner vs DIY - SEO Tips

(20:35) The three pillars of SEO: technical, content, and backlinks.

(24:50) Practical local backlink strategies for storage facilities.

(29:05) How you can generate more rentals- Measurement and analytics

(35:36) Using data to make smarter marketing and investment decisions

(37:44) The difference between vendors and partners in marketing success

(41:00) Why communication and accountability lead to better results 


Resources Mentioned:

Gabe Thayn | LinkedIn

https://www.linkedin.com/in/gabe-thayn/


Marketing.Storage | Website

https://www.marketing.storage


Cubby | Website

https://www.cubbystorage.com


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #StorageMarketing #StudentsOfStorage

]]> false full 10 1 <![CDATA[Building Soldiers, Not Staff: Culture and Growth at The Storage Mall with Frank Certo]]> Frank Certo, COO of The Storage Mall, shares how leadership, consistency, and culture drive performance across one of the fastest-growing third-party management companies in self-storage. From hockey coach to sales trainer to operations leader, Frank brings decades of experience building high-performing teams that think like owners.


He discusses the evolution of The Storage Mall, which has grown to more than 60 managed properties since 2022, and breaks down the three pillars that guide their operation—Customer Experience, Revenue Management, and Compliance. Frank also unpacks how empowering managers, developing culture, and creating consistency across every customer touchpoint translate into stronger results and happier tenants.


Key Takeaways:

01:40 From hockey rinks to self-storage: Frank’s career journey.

08:37 Lessons from Guardian Storage and early industry relationships.

17:23 Launching The Storage Mall and scaling quickly through partnership.

20:19 Business Development of The Storage Mall with Alex Herbs

25:00 What makes The Storage Mall Different - Defining the Why

28:09  Retaining and developing top talent through strong culture.

32:45 Building Operations: The Customer Journey and Beyond

38:21 Consistency across Website, Phone, and Property Experience

40:58 Empowering managers to act like owners.

44:55 Shifts in industry strategy—from occupancy to revenue performance.


Resources Mentioned:

Frank Certo | LinkedIn

https://www.linkedin.com/in/fjcerto


The Storage Mall | Website

https://www.thestoragemall.com/


Cubby | Website

https://www.cubbystorage.com



Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #TheStorageMall #StudentsOfStorage

]]> Wed, 22 Oct 2025 12:48:06 -0400 https://www.cubbystorage.com/podcast 51:22 Frank Certo, COO of The Storage Mall, shares how leadership, consistency, and culture drive performance across one of the fastest-growing third-party management companies in self-storage. From hockey coach to sales trainer to operations leader, Frank brings decades of experience building high-performing teams that think like owners.


He discusses the evolution of The Storage Mall, which has grown to more than 60 managed properties since 2022, and breaks down the three pillars that guide their operation—Customer Experience, Revenue Management, and Compliance. Frank also unpacks how empowering managers, developing culture, and creating consistency across every customer touchpoint translate into stronger results and happier tenants.


Key Takeaways:

01:40 From hockey rinks to self-storage: Frank’s career journey.

08:37 Lessons from Guardian Storage and early industry relationships.

17:23 Launching The Storage Mall and scaling quickly through partnership.

20:19 Business Development of The Storage Mall with Alex Herbs

25:00 What makes The Storage Mall Different - Defining the Why

28:09  Retaining and developing top talent through strong culture.

32:45 Building Operations: The Customer Journey and Beyond

38:21 Consistency across Website, Phone, and Property Experience

40:58 Empowering managers to act like owners.

44:55 Shifts in industry strategy—from occupancy to revenue performance.


Resources Mentioned:

Frank Certo | LinkedIn

https://www.linkedin.com/in/fjcerto


The Storage Mall | Website

https://www.thestoragemall.com/


Cubby | Website

https://www.cubbystorage.com



Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #TheStorageMall #StudentsOfStorage

]]> Frank Certo, COO of The Storage Mall, shares how leadership, consistency, and culture drive performance across one of the fastest-growing third-party management companies in self-storage. From hockey coach to sales trainer to operations leader, Frank brings decades of experience building high-performing teams that think like owners.


He discusses the evolution of The Storage Mall, which has grown to more than 60 managed properties since 2022, and breaks down the three pillars that guide their operation—Customer Experience, Revenue Management, and Compliance. Frank also unpacks how empowering managers, developing culture, and creating consistency across every customer touchpoint translate into stronger results and happier tenants.


Key Takeaways:

01:40 From hockey rinks to self-storage: Frank’s career journey.

08:37 Lessons from Guardian Storage and early industry relationships.

17:23 Launching The Storage Mall and scaling quickly through partnership.

20:19 Business Development of The Storage Mall with Alex Herbs

25:00 What makes The Storage Mall Different - Defining the Why

28:09  Retaining and developing top talent through strong culture.

32:45 Building Operations: The Customer Journey and Beyond

38:21 Consistency across Website, Phone, and Property Experience

40:58 Empowering managers to act like owners.

44:55 Shifts in industry strategy—from occupancy to revenue performance.


Resources Mentioned:

Frank Certo | LinkedIn

https://www.linkedin.com/in/fjcerto


The Storage Mall | Website

https://www.thestoragemall.com/


Cubby | Website

https://www.cubbystorage.com



Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageManagement #TheStorageMall #StudentsOfStorage

]]> false full 9 1 <![CDATA[From 32 to 600: How SAM Grew With Marketing at the Core with Melissa Stiles]]> Melissa Stiles, Chief Marketing Officer of Storage Asset Management (SAM), shares her journey from answering a blind ad to leading one of the largest third-party management companies in self-storage. Overseeing marketing, revenue management, business development, and communications, Melissa has helped SAM grow from 32 stores to nearly 600.


In this conversation, she explains how her team evolved into a full-service, agency-style structure with specialists in SEO, paid ads, social, and local marketing. Melissa dives into strategies that drive lease-ups, from influencer partnerships and community events to data-driven revenue management models. She also discusses how AI is reshaping SEO, what makes local marketing still matter, and why reputation and relationships remain central to SAM’s success.


Key Takeaways:

(2:47) Melissa’s Journey to become CMO and the growth of SAM

(6:11) Developing the marketing team

(9:45) Key questions to making a great hire

(11:42) Case study for building a marketing strategy for a self storage facility

(14:28) Strategies for a successful for lease up

(17:24) When should you expect stabilization

(18:27) Getting found with AI in the lease up process

(21:32) The advantages of scaling up for a brand

(23:50) Using data to impact operations

(26:18) Revenue management tactics

(27:53) The pride of making a real world impact


Resources Mentioned:

Melissa Stiles | LinkedIn

https://www.linkedin.com/in/melissastiles/


Storage Asset Management | Website

https://www.storageassetmanagement.com


Storage Sense | Website

https://www.storagesense.com


Cubby | Website

https://www.cubbystorage.com/


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageMarketing #StorageAssetManagement #StudentsOfStorage

]]> Tue, 30 Sep 2025 08:00:00 -0400 https://www.cubbystorage.com/podcast 31:10 Melissa Stiles, Chief Marketing Officer of Storage Asset Management (SAM), shares her journey from answering a blind ad to leading one of the largest third-party management companies in self-storage. Overseeing marketing, revenue management, business development, and communications, Melissa has helped SAM grow from 32 stores to nearly 600.


In this conversation, she explains how her team evolved into a full-service, agency-style structure with specialists in SEO, paid ads, social, and local marketing. Melissa dives into strategies that drive lease-ups, from influencer partnerships and community events to data-driven revenue management models. She also discusses how AI is reshaping SEO, what makes local marketing still matter, and why reputation and relationships remain central to SAM’s success.


Key Takeaways:

(2:47) Melissa’s Journey to become CMO and the growth of SAM

(6:11) Developing the marketing team

(9:45) Key questions to making a great hire

(11:42) Case study for building a marketing strategy for a self storage facility

(14:28) Strategies for a successful for lease up

(17:24) When should you expect stabilization

(18:27) Getting found with AI in the lease up process

(21:32) The advantages of scaling up for a brand

(23:50) Using data to impact operations

(26:18) Revenue management tactics

(27:53) The pride of making a real world impact


Resources Mentioned:

Melissa Stiles | LinkedIn

https://www.linkedin.com/in/melissastiles/


Storage Asset Management | Website

https://www.storageassetmanagement.com


Storage Sense | Website

https://www.storagesense.com


Cubby | Website

https://www.cubbystorage.com/


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageMarketing #StorageAssetManagement #StudentsOfStorage

]]> Melissa Stiles, Chief Marketing Officer of Storage Asset Management (SAM), shares her journey from answering a blind ad to leading one of the largest third-party management companies in self-storage. Overseeing marketing, revenue management, business development, and communications, Melissa has helped SAM grow from 32 stores to nearly 600.


In this conversation, she explains how her team evolved into a full-service, agency-style structure with specialists in SEO, paid ads, social, and local marketing. Melissa dives into strategies that drive lease-ups, from influencer partnerships and community events to data-driven revenue management models. She also discusses how AI is reshaping SEO, what makes local marketing still matter, and why reputation and relationships remain central to SAM’s success.


Key Takeaways:

(2:47) Melissa’s Journey to become CMO and the growth of SAM

(6:11) Developing the marketing team

(9:45) Key questions to making a great hire

(11:42) Case study for building a marketing strategy for a self storage facility

(14:28) Strategies for a successful for lease up

(17:24) When should you expect stabilization

(18:27) Getting found with AI in the lease up process

(21:32) The advantages of scaling up for a brand

(23:50) Using data to impact operations

(26:18) Revenue management tactics

(27:53) The pride of making a real world impact


Resources Mentioned:

Melissa Stiles | LinkedIn

https://www.linkedin.com/in/melissastiles/


Storage Asset Management | Website

https://www.storageassetmanagement.com


Storage Sense | Website

https://www.storagesense.com


Cubby | Website

https://www.cubbystorage.com/


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageMarketing #StorageAssetManagement #StudentsOfStorage

]]> false full 8 1 <![CDATA[Marketing that Matters with Tyler Suchman]]> Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.


Key Takeaways:

(02:12) From sports radio to self-storage marketing.

(06:45) Choosing self-storage as a niche and how they partner with clients.

(11:03) Aligning marketing spend with client stabilization goals.

(13:36) What an agency should do

(16:38) Small operator case study

(18:14) The nuts and bolts of local SEO and cleaning up your “web footprint.”

(24:03) Why Google reviews matter and how to respond effectively.

(27:37) What makes a great client—and the traits that make partnerships thrive.

(32:40) Cubby enhancing their platform for better marketing results

(35:52) Website considerations for better marketing results.

(39:25) Integrity, kindness, and doing business with the right people.


Resources Mentioned:


Tyler Suchman | LinkedIn

https://www.linkedin.com/in/tylersuchman/


The Storage Agency | Website

https://www.thestorageagency.com/


Cubby | Website

https://www.cubbystorage.com/


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageMarketing #LocalSEO #GoogleAds #StorageAgency #StudentsOfStorage

]]> Fri, 15 Aug 2025 07:00:00 -0400 https://www.cubbystorage.com/podcast 41:17 Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.


Key Takeaways:

(02:12) From sports radio to self-storage marketing.

(06:45) Choosing self-storage as a niche and how they partner with clients.

(11:03) Aligning marketing spend with client stabilization goals.

(13:36) What an agency should do

(16:38) Small operator case study

(18:14) The nuts and bolts of local SEO and cleaning up your “web footprint.”

(24:03) Why Google reviews matter and how to respond effectively.

(27:37) What makes a great client—and the traits that make partnerships thrive.

(32:40) Cubby enhancing their platform for better marketing results

(35:52) Website considerations for better marketing results.

(39:25) Integrity, kindness, and doing business with the right people.


Resources Mentioned:


Tyler Suchman | LinkedIn

https://www.linkedin.com/in/tylersuchman/


The Storage Agency | Website

https://www.thestorageagency.com/


Cubby | Website

https://www.cubbystorage.com/


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageMarketing #LocalSEO #GoogleAds #StorageAgency #StudentsOfStorage

]]> Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.


Key Takeaways:

(02:12) From sports radio to self-storage marketing.

(06:45) Choosing self-storage as a niche and how they partner with clients.

(11:03) Aligning marketing spend with client stabilization goals.

(13:36) What an agency should do

(16:38) Small operator case study

(18:14) The nuts and bolts of local SEO and cleaning up your “web footprint.”

(24:03) Why Google reviews matter and how to respond effectively.

(27:37) What makes a great client—and the traits that make partnerships thrive.

(32:40) Cubby enhancing their platform for better marketing results

(35:52) Website considerations for better marketing results.

(39:25) Integrity, kindness, and doing business with the right people.


Resources Mentioned:


Tyler Suchman | LinkedIn

https://www.linkedin.com/in/tylersuchman/


The Storage Agency | Website

https://www.thestorageagency.com/


Cubby | Website

https://www.cubbystorage.com/


Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.


#SelfStorageMarketing #LocalSEO #GoogleAds #StorageAgency #StudentsOfStorage

]]> false full 7 1 <![CDATA[How Smart Automation Drives Growth for Storage Owners with Nate Kinet of SafeLease]]> Nate Kinet, Chief Revenue Officer of SafeLease, shares how insurance, automation, and reputation management reshape self-storage performance. Nate blends a decade of tech-driven insurance experience with deep storage knowledge, showing us how to turn compliance headaches into meaningful revenue and stronger customer trust.


Key Takeaways:


(02:00) Making the shift from tech and insurance to self-storage.

(07:02) Learning from how leading operators drive program adoption.

(10:28) Using technology to streamline compliance and claims.

(14:11) Designing programs that reduce risk and increase revenue.

(16:45) Automating coverage enforcement across portfolios.

(19:51) Building consistency through strong lease enforcement.

(24:25) Creating tailored insurance solutions for the industry.

(30:11) Scaling growth with a proactive sales strategy.


Resources Mentioned:


Nate Kinet

https://www.linkedin.com/in/nkinet/


SafeLease | LinkedIn

https://www.linkedin.com/company/safelease/


SafeLease | Website

https://www.safelease.com


Trustpilot

https://www.trustpilot.com/


Cubby Holes Self Storage

https://www.cubbyselfstorage.com/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Thu, 24 Jul 2025 12:37:59 -0400 https://www.cubbystorage.com/podcast 38:54 Nate Kinet, Chief Revenue Officer of SafeLease, shares how insurance, automation, and reputation management reshape self-storage performance. Nate blends a decade of tech-driven insurance experience with deep storage knowledge, showing us how to turn compliance headaches into meaningful revenue and stronger customer trust.


Key Takeaways:


(02:00) Making the shift from tech and insurance to self-storage.

(07:02) Learning from how leading operators drive program adoption.

(10:28) Using technology to streamline compliance and claims.

(14:11) Designing programs that reduce risk and increase revenue.

(16:45) Automating coverage enforcement across portfolios.

(19:51) Building consistency through strong lease enforcement.

(24:25) Creating tailored insurance solutions for the industry.

(30:11) Scaling growth with a proactive sales strategy.


Resources Mentioned:


Nate Kinet

https://www.linkedin.com/in/nkinet/


SafeLease | LinkedIn

https://www.linkedin.com/company/safelease/


SafeLease | Website

https://www.safelease.com


Trustpilot

https://www.trustpilot.com/


Cubby Holes Self Storage

https://www.cubbyselfstorage.com/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Nate Kinet, Chief Revenue Officer of SafeLease, shares how insurance, automation, and reputation management reshape self-storage performance. Nate blends a decade of tech-driven insurance experience with deep storage knowledge, showing us how to turn compliance headaches into meaningful revenue and stronger customer trust.


Key Takeaways:


(02:00) Making the shift from tech and insurance to self-storage.

(07:02) Learning from how leading operators drive program adoption.

(10:28) Using technology to streamline compliance and claims.

(14:11) Designing programs that reduce risk and increase revenue.

(16:45) Automating coverage enforcement across portfolios.

(19:51) Building consistency through strong lease enforcement.

(24:25) Creating tailored insurance solutions for the industry.

(30:11) Scaling growth with a proactive sales strategy.


Resources Mentioned:


Nate Kinet

https://www.linkedin.com/in/nkinet/


SafeLease | LinkedIn

https://www.linkedin.com/company/safelease/


SafeLease | Website

https://www.safelease.com


Trustpilot

https://www.trustpilot.com/


Cubby Holes Self Storage

https://www.cubbyselfstorage.com/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> false full 6 1 <![CDATA[How Data-Driven Decisions Are Reshaping Self-Storage with Adam Jarrell of American Self Storage]]> Adam Jarrell, Partner and General Manager of American Self Storage, shares how a background in multifamily real estate shaped his approach to self-storage. From building internal tools like QuickPay links and predictive gate access analytics to adopting business intelligence platforms, Adam outlines how curiosity, data fluency, and a focus on reducing friction drive operational success across his 15+ facility portfolio. He also discusses hiring philosophies, team ownership, and the role of AI in unlocking future efficiencies.


Key Takeaways:


(04:10) Reducing friction in customer workflows improves operational efficiency.

(06:05) Facility-level data collection supports smarter staffing decisions.

(12:51) AI has the potential to automate tasks and unlock new efficiencies.

(18:31) Overreliance on historical trends can limit growth potential.

(23:58) Rate sensitivity is often lower than operators assume.

(26:32) Evaluating risk helps tailor rent increases to specific conditions.

(32:19) Behavior-based analytics can help predict customer actions.

(35:39) A strong first experience drives loyalty and repeat rentals.


Resources Mentioned:


Adam Jarrell

https://www.linkedin.com/in/adamjarrell/


American Self Storage | LinkedIn

https://www.linkedin.com/company/americanselfstorage/


American Self Storage | Website

https://www.americanstoragenc.com/


“No Rules Rules” by Reed Hastings and Erin Meyer

https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860


Make.com

http://make.com


Zapier

http://zapier.com


Google BigQuery

https://cloud.google.com/bigquery?hl=en


Power BI

https://www.microsoft.com/en-us/power-platform/products/power-bi/


Slack

https://slack.com/


U-Haul

https://www.uhaul.com/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Tue, 15 Jul 2025 07:34:20 -0400 https://www.cubbystorage.com/podcast 38:10 Adam Jarrell, Partner and General Manager of American Self Storage, shares how a background in multifamily real estate shaped his approach to self-storage. From building internal tools like QuickPay links and predictive gate access analytics to adopting business intelligence platforms, Adam outlines how curiosity, data fluency, and a focus on reducing friction drive operational success across his 15+ facility portfolio. He also discusses hiring philosophies, team ownership, and the role of AI in unlocking future efficiencies.


Key Takeaways:


(04:10) Reducing friction in customer workflows improves operational efficiency.

(06:05) Facility-level data collection supports smarter staffing decisions.

(12:51) AI has the potential to automate tasks and unlock new efficiencies.

(18:31) Overreliance on historical trends can limit growth potential.

(23:58) Rate sensitivity is often lower than operators assume.

(26:32) Evaluating risk helps tailor rent increases to specific conditions.

(32:19) Behavior-based analytics can help predict customer actions.

(35:39) A strong first experience drives loyalty and repeat rentals.


Resources Mentioned:


Adam Jarrell

https://www.linkedin.com/in/adamjarrell/


American Self Storage | LinkedIn

https://www.linkedin.com/company/americanselfstorage/


American Self Storage | Website

https://www.americanstoragenc.com/


“No Rules Rules” by Reed Hastings and Erin Meyer

https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860


Make.com

http://make.com


Zapier

http://zapier.com


Google BigQuery

https://cloud.google.com/bigquery?hl=en


Power BI

https://www.microsoft.com/en-us/power-platform/products/power-bi/


Slack

https://slack.com/


U-Haul

https://www.uhaul.com/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Adam Jarrell, Partner and General Manager of American Self Storage, shares how a background in multifamily real estate shaped his approach to self-storage. From building internal tools like QuickPay links and predictive gate access analytics to adopting business intelligence platforms, Adam outlines how curiosity, data fluency, and a focus on reducing friction drive operational success across his 15+ facility portfolio. He also discusses hiring philosophies, team ownership, and the role of AI in unlocking future efficiencies.


Key Takeaways:


(04:10) Reducing friction in customer workflows improves operational efficiency.

(06:05) Facility-level data collection supports smarter staffing decisions.

(12:51) AI has the potential to automate tasks and unlock new efficiencies.

(18:31) Overreliance on historical trends can limit growth potential.

(23:58) Rate sensitivity is often lower than operators assume.

(26:32) Evaluating risk helps tailor rent increases to specific conditions.

(32:19) Behavior-based analytics can help predict customer actions.

(35:39) A strong first experience drives loyalty and repeat rentals.


Resources Mentioned:


Adam Jarrell

https://www.linkedin.com/in/adamjarrell/


American Self Storage | LinkedIn

https://www.linkedin.com/company/americanselfstorage/


American Self Storage | Website

https://www.americanstoragenc.com/


“No Rules Rules” by Reed Hastings and Erin Meyer

https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860


Make.com

http://make.com


Zapier

http://zapier.com


Google BigQuery

https://cloud.google.com/bigquery?hl=en


Power BI

https://www.microsoft.com/en-us/power-platform/products/power-bi/


Slack

https://slack.com/


U-Haul

https://www.uhaul.com/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> false full 5 1 <![CDATA[How Customer Empathy Led to an Industry-Leading Conversion Rate With Jonas Duckett of Store It Quick]]> Jonas Duckett, Real Estate Investor of Store It Quick, joins us to share his evolution from solo operator to leading a 40-facility portfolio. With 4,000 units and counting, Jonas reflects on building a people-first storage brand, rebranding under a unified name, and how he drives conversions and minimizes delinquency with high-touch customer service. Jonas offers candid insights on lead conversion, rebrand timing, customer retention, and the importance of empathetic communication in collections. We also unpack how he blends automation with personal follow-up to keep operations lean without sacrificing performance.


Key Takeaways:


(00:53) Turning personal motivation into a scalable business model.

(05:06) Why it's important to unify facility branding early in the growth journey.

(09:51) Simplifying the rental process to improve online conversion rates.

(13:04) Establishing systems that enable high conversion with a lean team.

(18:41) Using a human-centered approach to reduce customer delinquency.

(22:36) Retaining paying customers through flexibility and empathy.

(26:27) The business case for pricing transparency over short-term tactics.

(29:07) Aligning rate increases with demand and customer satisfaction.

(32:59) Knowing when to shift focus from operations back to growth.


Resources Mentioned:


Jonas Duckett

https://www.linkedin.com/in/jonas-duckett-48b514294/


Store It Quick | Website

https://www.storeitquick.com/


Cubby | Website

http://cubbystorage.com





Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Tue, 24 Jun 2025 00:00:00 -0400 https://www.cubbystorage.com/podcast 35:53 Jonas Duckett, Real Estate Investor of Store It Quick, joins us to share his evolution from solo operator to leading a 40-facility portfolio. With 4,000 units and counting, Jonas reflects on building a people-first storage brand, rebranding under a unified name, and how he drives conversions and minimizes delinquency with high-touch customer service. Jonas offers candid insights on lead conversion, rebrand timing, customer retention, and the importance of empathetic communication in collections. We also unpack how he blends automation with personal follow-up to keep operations lean without sacrificing performance.


Key Takeaways:


(00:53) Turning personal motivation into a scalable business model.

(05:06) Why it's important to unify facility branding early in the growth journey.

(09:51) Simplifying the rental process to improve online conversion rates.

(13:04) Establishing systems that enable high conversion with a lean team.

(18:41) Using a human-centered approach to reduce customer delinquency.

(22:36) Retaining paying customers through flexibility and empathy.

(26:27) The business case for pricing transparency over short-term tactics.

(29:07) Aligning rate increases with demand and customer satisfaction.

(32:59) Knowing when to shift focus from operations back to growth.


Resources Mentioned:


Jonas Duckett

https://www.linkedin.com/in/jonas-duckett-48b514294/


Store It Quick | Website

https://www.storeitquick.com/


Cubby | Website

http://cubbystorage.com





Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Jonas Duckett, Real Estate Investor of Store It Quick, joins us to share his evolution from solo operator to leading a 40-facility portfolio. With 4,000 units and counting, Jonas reflects on building a people-first storage brand, rebranding under a unified name, and how he drives conversions and minimizes delinquency with high-touch customer service. Jonas offers candid insights on lead conversion, rebrand timing, customer retention, and the importance of empathetic communication in collections. We also unpack how he blends automation with personal follow-up to keep operations lean without sacrificing performance.


Key Takeaways:


(00:53) Turning personal motivation into a scalable business model.

(05:06) Why it's important to unify facility branding early in the growth journey.

(09:51) Simplifying the rental process to improve online conversion rates.

(13:04) Establishing systems that enable high conversion with a lean team.

(18:41) Using a human-centered approach to reduce customer delinquency.

(22:36) Retaining paying customers through flexibility and empathy.

(26:27) The business case for pricing transparency over short-term tactics.

(29:07) Aligning rate increases with demand and customer satisfaction.

(32:59) Knowing when to shift focus from operations back to growth.


Resources Mentioned:


Jonas Duckett

https://www.linkedin.com/in/jonas-duckett-48b514294/


Store It Quick | Website

https://www.storeitquick.com/


Cubby | Website

http://cubbystorage.com





Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> false full 4 1 <![CDATA[The Fast Track to Industry Leadership with Cory Bonda of Prestige Storage Capital ]]> Cory Bonda, Principal of Prestige Storage Capital, joins this episode to discuss how operational decisions and reporting rhythms support sustainable portfolio growth. He shares how Prestige Storage transitioned from opportunistic acquisitions to a regional clustering model, why daily visibility into move-ins and churn is essential, and how lead conversion processes are evolving. We also discuss launching an internal tenant protection plan, managing team development through internal promotion, and handling the realities of early-stage operations.


Key Takeaways:


(00:42) Starting in operations to build a practical foundation for strategic decision-making.

(06:14) Communicating clear growth goals to align and motivate internal teams.

(09:50) Reviewing daily metrics to monitor performance and guide adjustments.

(13:03) Identifying early process gaps through on-the-ground operational challenges.

(16:02) Launching in-house services to improve control and property-level insights.

(19:20) Following up on leads with urgency through multiple communication channels.

(22:23) Enabling online transactions to meet modern customer behavior and demand.

(23:58) Partnering locally to strengthen brand visibility and community engagement.


Resources Mentioned:


Cory Bonda

https://www.linkedin.com/in/cory-bonda-22203b97/


Prestige Storage Capital Website

https://prestigestoragecapital.com/


Prestige Storage Capital | LinkedIn

https://www.linkedin.com/company/prestige-storage-capital/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware



]]> Tue, 10 Jun 2025 12:05:21 -0400 https://www.cubbystorage.com/podcast 25:11 Cory Bonda, Principal of Prestige Storage Capital, joins this episode to discuss how operational decisions and reporting rhythms support sustainable portfolio growth. He shares how Prestige Storage transitioned from opportunistic acquisitions to a regional clustering model, why daily visibility into move-ins and churn is essential, and how lead conversion processes are evolving. We also discuss launching an internal tenant protection plan, managing team development through internal promotion, and handling the realities of early-stage operations.


Key Takeaways:


(00:42) Starting in operations to build a practical foundation for strategic decision-making.

(06:14) Communicating clear growth goals to align and motivate internal teams.

(09:50) Reviewing daily metrics to monitor performance and guide adjustments.

(13:03) Identifying early process gaps through on-the-ground operational challenges.

(16:02) Launching in-house services to improve control and property-level insights.

(19:20) Following up on leads with urgency through multiple communication channels.

(22:23) Enabling online transactions to meet modern customer behavior and demand.

(23:58) Partnering locally to strengthen brand visibility and community engagement.


Resources Mentioned:


Cory Bonda

https://www.linkedin.com/in/cory-bonda-22203b97/


Prestige Storage Capital Website

https://prestigestoragecapital.com/


Prestige Storage Capital | LinkedIn

https://www.linkedin.com/company/prestige-storage-capital/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware



]]> Cory Bonda, Principal of Prestige Storage Capital, joins this episode to discuss how operational decisions and reporting rhythms support sustainable portfolio growth. He shares how Prestige Storage transitioned from opportunistic acquisitions to a regional clustering model, why daily visibility into move-ins and churn is essential, and how lead conversion processes are evolving. We also discuss launching an internal tenant protection plan, managing team development through internal promotion, and handling the realities of early-stage operations.


Key Takeaways:


(00:42) Starting in operations to build a practical foundation for strategic decision-making.

(06:14) Communicating clear growth goals to align and motivate internal teams.

(09:50) Reviewing daily metrics to monitor performance and guide adjustments.

(13:03) Identifying early process gaps through on-the-ground operational challenges.

(16:02) Launching in-house services to improve control and property-level insights.

(19:20) Following up on leads with urgency through multiple communication channels.

(22:23) Enabling online transactions to meet modern customer behavior and demand.

(23:58) Partnering locally to strengthen brand visibility and community engagement.


Resources Mentioned:


Cory Bonda

https://www.linkedin.com/in/cory-bonda-22203b97/


Prestige Storage Capital Website

https://prestigestoragecapital.com/


Prestige Storage Capital | LinkedIn

https://www.linkedin.com/company/prestige-storage-capital/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware



]]> false full 3 1 <![CDATA[Building Relational Capital To Drive Growth in Self-Storage with Mark Poole of Liberty Investment Properties]]> In this episode, we’re joined by Mark Poole, VP of Operations of Liberty Investment Properties. Mark is a seasoned leader with over 13 years at the helm of operations, development, and growth strategy in self-storage and hospitality. He shares insights into the value of relational capital and how self-storage operations are evolving. Mark also discusses how to scale, adapt, and innovate in a dynamic market, emphasizing the importance of speed, relationships, and hyperlocal marketing.


Key Takeaways:


(01:47) Curiosity and continuous learning help drive long-term success in the storage industry.

(02:41) Strong professional relationships serve as a foundation for growth and collaboration.

(03:50) Early exposure to industry collaboration can shape a more open business mindset.

(05:58) Shifting market conditions influence development versus acquisition decisions.

(08:25) Fast and seamless lead conversion plays a critical role in portfolio performance.

(11:11) Every customer interaction can have a long-term financial impact.

(15:22) Hyperlocal strategies are more effective than broad national campaigns.

(17:03) Grassroots referral programs can outperform traditional marketing spend.

(21:20) Technology continues to unlock new efficiencies in remote facility management.


Resources Mentioned:


Mark Poole

https://www.linkedin.com/in/markryanpoole/


Liberty Investment Properties | LinkedIn

https://www.linkedin.com/company/liberty-investment-properties/


Liberty Investment Properties | Website

http://www.libertyprop.com


Suregard Storage

https://www.suregardstorage.com/


My Neighborhood Storage Center

https://www.myneighborhoodstoragecenter.com/


Amazon Gift Cards

https://www.amazon.com/gift-cards/b?ie=UTF8&node=2238192011




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Tue, 27 May 2025 08:00:00 -0400 https://www.cubbystorage.com/podcast 22:33 In this episode, we’re joined by Mark Poole, VP of Operations of Liberty Investment Properties. Mark is a seasoned leader with over 13 years at the helm of operations, development, and growth strategy in self-storage and hospitality. He shares insights into the value of relational capital and how self-storage operations are evolving. Mark also discusses how to scale, adapt, and innovate in a dynamic market, emphasizing the importance of speed, relationships, and hyperlocal marketing.


Key Takeaways:


(01:47) Curiosity and continuous learning help drive long-term success in the storage industry.

(02:41) Strong professional relationships serve as a foundation for growth and collaboration.

(03:50) Early exposure to industry collaboration can shape a more open business mindset.

(05:58) Shifting market conditions influence development versus acquisition decisions.

(08:25) Fast and seamless lead conversion plays a critical role in portfolio performance.

(11:11) Every customer interaction can have a long-term financial impact.

(15:22) Hyperlocal strategies are more effective than broad national campaigns.

(17:03) Grassroots referral programs can outperform traditional marketing spend.

(21:20) Technology continues to unlock new efficiencies in remote facility management.


Resources Mentioned:


Mark Poole

https://www.linkedin.com/in/markryanpoole/


Liberty Investment Properties | LinkedIn

https://www.linkedin.com/company/liberty-investment-properties/


Liberty Investment Properties | Website

http://www.libertyprop.com


Suregard Storage

https://www.suregardstorage.com/


My Neighborhood Storage Center

https://www.myneighborhoodstoragecenter.com/


Amazon Gift Cards

https://www.amazon.com/gift-cards/b?ie=UTF8&node=2238192011




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> In this episode, we’re joined by Mark Poole, VP of Operations of Liberty Investment Properties. Mark is a seasoned leader with over 13 years at the helm of operations, development, and growth strategy in self-storage and hospitality. He shares insights into the value of relational capital and how self-storage operations are evolving. Mark also discusses how to scale, adapt, and innovate in a dynamic market, emphasizing the importance of speed, relationships, and hyperlocal marketing.


Key Takeaways:


(01:47) Curiosity and continuous learning help drive long-term success in the storage industry.

(02:41) Strong professional relationships serve as a foundation for growth and collaboration.

(03:50) Early exposure to industry collaboration can shape a more open business mindset.

(05:58) Shifting market conditions influence development versus acquisition decisions.

(08:25) Fast and seamless lead conversion plays a critical role in portfolio performance.

(11:11) Every customer interaction can have a long-term financial impact.

(15:22) Hyperlocal strategies are more effective than broad national campaigns.

(17:03) Grassroots referral programs can outperform traditional marketing spend.

(21:20) Technology continues to unlock new efficiencies in remote facility management.


Resources Mentioned:


Mark Poole

https://www.linkedin.com/in/markryanpoole/


Liberty Investment Properties | LinkedIn

https://www.linkedin.com/company/liberty-investment-properties/


Liberty Investment Properties | Website

http://www.libertyprop.com


Suregard Storage

https://www.suregardstorage.com/


My Neighborhood Storage Center

https://www.myneighborhoodstoragecenter.com/


Amazon Gift Cards

https://www.amazon.com/gift-cards/b?ie=UTF8&node=2238192011




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. 



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> false full 2 1 <![CDATA[Why Streamlining Systems Is the Key to Growth with Faraz Hemani of Iron Storage]]> Faraz Hemani, CEO of Iron Storage, joins us for the inaugural episode of "Students of Storage." Faraz shares his journey from working at Oracle and Google to building Iron Storage’s 30-facility self-storage business. He offers valuable insights into remote management, operational systems, scaling challenges, marketing fundamentals, and more. Faraz also discusses practical strategies for lean operations, enhancing customer experiences, and maximizing lead conversions.


Key Takeaways:


(01:07) Transitioning from a corporate career to real estate investing.

(04:35) Building a remote-first business model to create competitive advantages.

(07:01) Why systemization and standardization are essential for scaling operations.

(10:05) Building effective operations by working backward from an ideal outcome.

(14:04) Overcoming the challenges of remote management with proactive systems.

(21:08) Optimizing local online presence to improve discoverability and trust.

(27:37) Tracking performance metrics to strengthen lead conversion efforts.

(29:51) Using incentive structures to boost sales team effectiveness.

(33:00) Balancing specialization and flexibility within customer service teams.


Resources Mentioned:


Faraz Hemani

https://www.linkedin.com/in/faraz-hemani/


Iron Storage | LinkedIn

https://www.linkedin.com/company/iron-self-storage/


Iron Storage | Website

https://ironselfstorage.com/


Cubby

https://www.cubbystorage.com/


Neustar Localeze

https://www.neustarlocaleze.biz/


Better Business Bureau

https://www.bbb.org/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Tue, 13 May 2025 12:00:00 -0400 https://www.cubbystorage.com/podcast 35:06 Faraz Hemani, CEO of Iron Storage, joins us for the inaugural episode of "Students of Storage." Faraz shares his journey from working at Oracle and Google to building Iron Storage’s 30-facility self-storage business. He offers valuable insights into remote management, operational systems, scaling challenges, marketing fundamentals, and more. Faraz also discusses practical strategies for lean operations, enhancing customer experiences, and maximizing lead conversions.


Key Takeaways:


(01:07) Transitioning from a corporate career to real estate investing.

(04:35) Building a remote-first business model to create competitive advantages.

(07:01) Why systemization and standardization are essential for scaling operations.

(10:05) Building effective operations by working backward from an ideal outcome.

(14:04) Overcoming the challenges of remote management with proactive systems.

(21:08) Optimizing local online presence to improve discoverability and trust.

(27:37) Tracking performance metrics to strengthen lead conversion efforts.

(29:51) Using incentive structures to boost sales team effectiveness.

(33:00) Balancing specialization and flexibility within customer service teams.


Resources Mentioned:


Faraz Hemani

https://www.linkedin.com/in/faraz-hemani/


Iron Storage | LinkedIn

https://www.linkedin.com/company/iron-self-storage/


Iron Storage | Website

https://ironselfstorage.com/


Cubby

https://www.cubbystorage.com/


Neustar Localeze

https://www.neustarlocaleze.biz/


Better Business Bureau

https://www.bbb.org/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> Faraz Hemani, CEO of Iron Storage, joins us for the inaugural episode of "Students of Storage." Faraz shares his journey from working at Oracle and Google to building Iron Storage’s 30-facility self-storage business. He offers valuable insights into remote management, operational systems, scaling challenges, marketing fundamentals, and more. Faraz also discusses practical strategies for lean operations, enhancing customer experiences, and maximizing lead conversions.


Key Takeaways:


(01:07) Transitioning from a corporate career to real estate investing.

(04:35) Building a remote-first business model to create competitive advantages.

(07:01) Why systemization and standardization are essential for scaling operations.

(10:05) Building effective operations by working backward from an ideal outcome.

(14:04) Overcoming the challenges of remote management with proactive systems.

(21:08) Optimizing local online presence to improve discoverability and trust.

(27:37) Tracking performance metrics to strengthen lead conversion efforts.

(29:51) Using incentive structures to boost sales team effectiveness.

(33:00) Balancing specialization and flexibility within customer service teams.


Resources Mentioned:


Faraz Hemani

https://www.linkedin.com/in/faraz-hemani/


Iron Storage | LinkedIn

https://www.linkedin.com/company/iron-self-storage/


Iron Storage | Website

https://ironselfstorage.com/


Cubby

https://www.cubbystorage.com/


Neustar Localeze

https://www.neustarlocaleze.biz/


Better Business Bureau

https://www.bbb.org/




Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.



#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware

]]> false full 1 1