For Alejandro Lopez, it started with brunch. Frustrated by inconsistent Bloody Marys at restaurants, he began experimenting in his own kitchen – searching for the perfect mix. What began as a passion project quickly turned into Toma Beverage Company.

In this episode, Alejandro shares how he tackled product development and packaging challenges, why leaning into his Hispanic heritage became a turning point for the brand, and how selling on Amazon helped Toma survive and grow after he lost 60% of his business during COVID.

If you’re thinking about starting a business or figuring out how to adapt when everything changes, this conversation is packed with lessons on resilience, authenticity, and building a brand that connects with people.

Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness

In this episode of This Is Small Business, you'll learn about:

(01:31) — What if your best business idea starts with a craving?

(04:33) — Do you really need to “go all in” or can you build slowly first?

(06:48) — Why leaning into your identity is a risk worth taking.

(12:34) — How Amazon can help you understand and grow your audience

(16:21) — What’s next for Toma and why authenticity is key to scaling.

That’s the question Brenden Silverman set out to answer with Leilo, a wellness drink inspired by kava – a traditional beverage from the South Pacific known for its calming properties. What started as a college experiment (complete with questionable early recipes and brutally honest feedback at frat parties) turned into a fast-growing brand.

In this episode, Brenden shares how iteration, patience, and a little bit of scrapiness helped his team turn early skepticism into momentum. You’ll also hear how seller tools like Fulfillment by Amazon and Multi-Channel Fulfillment helped Leilo scale efficiently without getting buried in logistics.

If your early experiments aren’t quite working yet, but you know you’re onto something – this episode is for you.

Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness

In this episode of This Is Small Business, you'll learn about:

(01:16) — How early negative feedback might actually be your biggest advantage.

(07:24) — The scrappy way to formulate a product when you can’t afford the experts.

(10:56) — How Amazon can shortcut your customer acquisition journey and unlock serious growth.

(12:08) — Amazon Multi-channel Fulfillment: How to scale faster by letting someone else handle operations.

Sally Chung thinks most founders have it backwards. They obsess over logos, colors, and aesthetics, while skipping the deeper work that actually determines whether a product succeeds: understanding the user.

In this episode of This Is Small Business, Sally – founder of Designpreneurs & Co. and professor at Parsons School of Design – breaks down why design thinking isn’t about making things look good. It’s about validating your idea and building something people genuinely want. From quitting corporate to launch her own startup to teaching entrepreneurs how to de-risk their ideas, Sally shares how design thinking helps you move faster without wasting time or money.

If you’re building a brand, chasing product-market fit, or trying to grow smarter – this conversation might save you from your most expensive mistake.

Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness

In this episode of This Is Small Business, you'll learn about:

(05:45) — What is design thinking — and what are the 6 steps every founder should know?

(02:02) — How to find opportunity in ambiguity and stop fearing failure.

(08:36) — How to know if customers will actually pay for your idea?

(10:57) — How to launch a product without wasting money?

(13:31) — How can better design increase revenue?

(15:45) — Where should founders start if they’re not designers?

When Caron Proschan first found that out, she couldn’t ignore it. One piece of neon-blue gum after a healthy lunch sent her down a rabbit hole that ended with her hand-making natural gum in her apartment.

In this episode of This Is Small Business, Caron shares how reading one ingredient label set off a chain reaction – from kitchen experiments and door-to-door Whole Foods pitches in Manhattan to building a factory of her own in Brooklyn.

We get into proof of concept, the customer reviews that actually changed the product, and why sometimes not knowing how hard the entrepreneurial journey will be is exactly what gets you started.

If you’ve ever looked at a product and thought, “Why is this like this?” – this one’s for you.

Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness

In this episode of This Is Small Business, you'll learn about:

(01:05) — What happens when you can’t un-see what’s on the label?

(04:03) — Andrea tries the gum (and the mints… and the gummies)

(04:48) — Can you really build a food brand without experts or investors?

(06:27) — When do you know it’s real enough to quit your job?

(09:00) — How being on Amazon can help you grow faster and improve your product in real time.

(13:25) — Will customers pay more for better ingredients — or not?

Ashish Bhatia is basically a therapist for entrepreneurs and in this episode of This Is Small Business, he breaks down why “just be confident” is the worst advice ever, and what actually works instead.

As a professor of Entrepreneurship at NYU Stern, Ashish has helped hundreds of founders go from “I have an idea” to “I built this” and he’s here to teach you how to rewire your brain for uncertainty, feedback, and real momentum. You’ll learn why entrepreneurs aren’t “natural risk-takers,” how to stop protecting your idea like it’s fragile, and the simple steps to move faster (without spiraling). Plus: how to figure out what you really want so you stop building a life that looks good on paper but feels wrong in real life.

If you’ve been stuck overthinking, waiting for the “right time,” or quietly questioning whether you’re cut out for this… this one’s for you.

Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness

In this episode of This Is Small Business, you'll learn about:

(01:11) — Mindset isn’t enough… so what actually has to change?

(06:41) — The 3 steps to go from “I have an idea” to “I built this”

(08:44) — Why you’re scared to share your idea (and how to do it anyway)

(11:49) — Opportunity cost vs. “affordable loss” (A.K.A. How to stop talking yourself out of it)

(14:20) — Why you need to self-reflect to build a successful business

Brandon Fuhrmann went to law school, passed the bar… and then walked away – because building Cooler Kitchen, a space-saving kitchen brand born in a tiny NYC apartment, sounded way more fun than billing hours forever.

In this episode of This Is Small Business, Brandon breaks down how he actually built Cooler Kitchen – from choosing products based on keyword research to scaling in the Amazon store. He also shares how his kids are shaping his next product line and how he built a massive community for sellers through the conference he co-hosts, Innovate, because entrepreneurship doesn’t have to be a lonely grind.

If you’ve ever wanted freedom, flexibility, and a life where you can make money while you sleep, this one’s for you.

Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness

In this episode of This Is Small Business, you'll learn about:

(00:59) — Should I quit a stable career to start a business?

(01:56) — Is Amazon FBA the easiest way to start selling online?

(04:55) — How do you choose your first product without wasting money?

(07:58) — Can you run a business and still be a present parent?

(09:52) — What Amazon tools actually move the needle for sales?

(10:56) — Why is selling internationally so much harder than it looks?

(12:32) — Building a business can feel lonely, so how do you find your people?

(15:03) — What’s the number 1 mindset shift new entrepreneurs need to survive?

When Katie Diasti realized how awkward and outdated period care still felt, she didn’t wait for someone else to fix it. She built Viv – a brand rooted in honesty, education, and actually listening to people.

In this episode of This Is Small Business, Katie shares how a college class project turned into a real company, why she said no to a full-time job offer, and how asking one simple (and slightly uncomfortable) question unlocked product-market fit.

From dorm-room “period parties” and scrappy farmer’s market feedback to going viral through education and scaling with intention, this conversation is about building by listening first – and being a little delusional in the process.

If you’ve ever thought “this should exist already” or wondered what happens when you actually bet on yourself, this one’s for you.

Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness

In this episode of This Is Small Business, you'll learn about:

(00:26) — Why Viv Needed to Exist 

(03:10) — Listening Before Building 

(05:21) — Saying No to the Job Offer

(07:51) — Funding, Fulfillment & “Touching Cardboard”

(10:03) — Social Media, Trust & Education

(14:56) — How Amazon Helped Get Viv into Retail

(17:29) — Advice for Young Founders

In This Is Small Business, host Andrea Marquez sits down with founders and creators to talk honestly about what it’s really like to run a business. The highs that keep you going. The moments that make you pause. The decisions that change how you see your business and yourself.

These conversations go beyond how companies grow. They get into the emotional reality of entrepreneurship: the confidence, the doubt, the energy it takes to keep showing up. If you’ve ever wondered what it actually feels like to build and run a business, this is the place for you.

In this Small Business Byte on This is Small Business, host Andrea Marquez dives into how to build, and lean on, a support squad that keeps your business moving forward, and makes the journey a lot less lonely. You’ll hear from Aliett Buttleman of Fazit on finding like-minded peers who truly understand what you’re building, Katie Diasti of Viv on how showing up consistently can turn connections into collaborators, and Maurice Contreras of Volcanica Coffee on how one conference conversation gave him the exact expert he needed to scale his business.

From finding the right peer support, to strategic connections that open doors, these stories show why community is one of your most powerful business tools.

What does your support squad look like? Identify the five archetypes you’d want in your corner, then go find them. Share your map with us in a Spotify comment, Apple Podcasts review, or email ThisIsSmallBusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Fazit Beauty, listen to Aliett Buttelman’s story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small Business

If you want to know more about Viv, listen to Katie Diasti’s story here: How a College Student Turned a Class Project into a Scalable Business - This is Small Business

If you want to hear more about Volcanica Coffee, listen to Maurice Contreras’s story here: How Volcanica Coffee Left Comfort Behind - This is Small Business

In this Small Business Byte on This is Small Business, host Andrea Marquez breaks down how founders can spark and sustain viral moments and turn them into long-term growth. You’ll hear from Aliett Buttleman of Fazit Beauty on how she built relationships, systems, and supply chains long before Taylor Swift wore her freckle patches and sent orders soaring. Plus, Kangaroo Hanger founder, Angus Willows, shares how setting hard deadlines and being persistent all paid off when he woke up to a million views on his video.

From building systems to consistent experimentation, these stories show that virality is as much about preparation as it is about luck.

What’s one small step you’ll take to make your next viral moment count? Share it with us in a Spotify comment, Apple Podcasts review, or email ThisIsSmallBusiness@amazon.com. Doing so could inspire another entrepreneur’s next big move.

Sources:

If you want to know more about Fazit Beauty, listen to Aliett Buttelman’s story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small Business

If you want to know more about Kangaroo Hanger, listen to Angus Willows' story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small Business

In this Small Business Byte on This is Small Business, host Andrea Marquez explores why the secret to finding your winning idea often lies in what doesn’t work. From testing products that flop to pivoting when plans fall apart, embracing trial and error is what turns experiments into breakthroughs.

You’ll hear how Kim Kerton, host of Unemployed and Afraid, tested business after business before discovering her true calling in podcasting. How Aliett Buttelman of Fazit Beauty learned to let go of what wasn’t working and rebuild stronger. And, how Zoya Biglary of Fysh Foods turned a shipping problem into a whole new way to grow.

So, what’s one idea you’re ready to test – or even toss out to make room for something better? Share it with us in a Spotify comment, Apple Podcasts review, or email it to ThisisSmallBusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Unemployed and Afraid, listen to Kim Kerton’s story here: The Business of Reinvention: Why Experimenting is Kim Kerton’s Superpower - This is Small Business

If you want to know more about Fazit Beauty, listen to Aliett Buttelman’s story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small Business

If you want to know more about Fysh Foods, listen to Zoya Biglary’s story here: How Zoya Biglary Became the Internet’s Fruit Peeler to Fund her Business - This is Small Business

In this Small Business Byte on This is Small Business, host Andrea Marquez breaks down how to test your ideas before going all in. From spotting market trends and scoping out competitors, to collecting honest feedback from real people, Andrea shares practical ways to validate your assumptions and make smarter business decisions.

You’ll also hear from Denise Woodard, founder of Partake Foods, on how early product testing helped her refine her recipes, and Katie Diasti, founder of Viv, on how listening to her customers online helped shape her product line.

Market research doesn’t have to be fancy or expensive, it just has to be intentional. Because when you know who you’re aiming for, it’s easier to hit the mark.

So, what’s one assumption about your business you’re ready to test? Tell us in a Spotify comment, Apple Podcasts review, or email us at ThisisSmallBusiness@amazon.com

Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Partake Foods, listen to Denise Woodard’s story here: Turning Rejection into Momentum: How One Mom Started a Multimillion CPG Brand - TISB

If you want to know more about Viv, listen to Katie Diasti’s story here: How a College Student Turned a Class Project into a Scalable Business - TISB

In this Small Business Byte on This is Small Business, host Andrea Marquez unpacks how building multiple revenue streams can help you reduce risk and keep growing without spreading yourself too thin. You’ll hear how Blake Shook of Desert Creek Honey diversified within beekeeping to weather unpredictable harvests, how Angus Willows of Kangaroo Hanger started a side hustle to fund his invention, and how Zoya Biglary of Fysh Foods leaned into content creation to keep her mission alive. Plus, professor Dr. Matt Rutherford shares why diversification can be a smart way to ride out the ups and downs of entrepreneurship.

And quick update: we’re going biweekly for a little while as we put together the next season of This is Small Business — there’s a lot of exciting stuff coming your way!

In the meantime, what’s one new revenue stream you’ll try? Share it with us in a Spotify comment, Apple Podcasts review, or email it to us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to hear Dr. Matt Rutherford discuss risk and diversification, listen to his episode here: Redefining Risk: A New Way to Make Bold Moves

If you want to know more about Desert Creek Honey, listen to Blake Shook’s story here: From

Bee Stings to Big Wins: How One Teen Turned a Backyard Hive into a Thriving Business - This is Small Business

If you want to know more about Kangaroo Hanger, listen to Angus Willows’s story here: How a Serial Entrepreneur Launched a Business from His Dorm Room - This is Small Business

If you want to know more about Fysh Foods, listen to Zoya Biglary’s story here: How Zoya Biglary Became the Internet’s Fruit Peeler to Fund her Business - This is Small Business

In this episode Bradley and Andrea cover:

00:00 - Amazon Accelerate 2025 Recap of New Releases 

02:35 - Impact of Seller Cafe at Accelerate

09:06 - Amazon Labeling Changes Impact Sellers

10:28 - Improved Customer Experience and Returns Flexibility

13:13 - Celebrating 25 Years and AI Advancements

17:09 - AI's Impact on Entrepreneurship and Creativity

20:23 - Product Launch Testing and A+ Content

26:09 - Enhancing Customer Experience and Targeted Marketing

► Watch This Episode on YouTube: youtube.com/@Helium10SeriousSellersPodcast

What if the biggest risk isn’t falling, but staying invisible? After a near-accident on his motorcycle, Gonzalo Zamora, the co-founder of Riderbag, realized his black backpack was blocking out his reflective gear and decided to invent the solution himself. With his longtime friend and co-founder Carlos Colarte, Gonzalo turned a pencil sketch into a global product, navigating missteps, cash-flow challenges, and the risk of standing out in a crowded market.

In this special bilingual episode of This is Small Business, host Andrea Marquez blends Spanish and English in honor of Hispanic Heritage Month as she dives into Gonzalo and Carlos’s journey. From the crash that started it all, to the friendship that became a business, to the lessons learned about visibility both on the road and in entrepreneurship, their story is a reminder that staying hidden can be riskier than stepping into the spotlight.

If you’d prefer to listen fully in English, you’ll also find an English-only version of this episode in your feed!

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear:

(1:00) How can a single accident inspire a business idea? Gonzalo shares the moment on his motorcycle that pushed him to invent Riderbag.

(4:48) Can friendship really be the foundation of a company? Gonzalo and Carlos explain how a chance reunion turned into a lasting partnership.

(08:47) How do you create a prototype when you have no design background? Gonzalo reveals the scrappy first steps that turned sketches into samples.

(10:36) What details make a product stand out in a crowded market? From glove-friendly zippers to hidden safety features, Riderbag shows why small touches matter.

(14:14) What’s the costliest marketing mistake small businesses make? Carlos and Gonzalo recount the costly lesson that reshaped how they invest.

(17:01) How do you know when it’s time to expand internationally? Carlos shares the turning point that convinced them to take Riderbag global.

(18:28) What’s the best proof that your business is on the right track? For Gonzalo, the numbers told one story but customer reviews told another.

(21:50) What does the future of Riderbag look like? Gonzalo and Carlos talk about dreaming beyond backpacks while staying true to their purpose.

(23:15) Are entrepreneurs natural risk-takers or risk managers? Carlos embraces risk, while Gonzalo takes a more cautious approach and together they balance both.

In this special bilingual episode of This is Small Business, host Andrea Marquez blends Spanish and English in honor of Hispanic Heritage Month as she dives into Gonzalo and Carlos’s journey. From the crash that started it all, to the friendship that became a business, to the lessons learned about visibility both on the road and in entrepreneurship, their story is a reminder that staying hidden can be riskier than stepping into the spotlight.

If you’d prefer to listen fully in English, you’ll also find an English-only version of this episode in your feed!

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear: 

(1:00) How can a single accident inspire a business idea? Gonzalo shares the moment on his motorcycle that pushed him to invent Riderbag.

(4:48) Can friendship really be the foundation of a company? Gonzalo and Carlos explain how a chance reunion turned into a lasting partnership.

(08:47) How do you create a prototype when you have no design background? Gonzalo reveals the scrappy first steps that turned sketches into samples.

(10:36) What details make a product stand out in a crowded market? From glove-friendly zippers to hidden safety features, Riderbag shows why small touches matter.

(14:14) What’s the costliest marketing mistake small businesses make? Carlos and Gonzalo recount the costly lesson that reshaped how they invest.

(17:01) How do you know when it’s time to expand internationally? Carlos shares the turning point that convinced them to take Riderbag global.

(18:28) What’s the best proof that your business is on the right track? For Gonzalo, the numbers told one story but customer reviews told another.

(21:50) What does the future of Riderbag look like? Gonzalo and Carlos talk about dreaming beyond backpacks while staying true to their purpose.

(23:15) Are entrepreneurs natural risk-takers or risk managers? Carlos embraces risk, while Gonzalo takes a more cautious approach and together they balance both.

In this season finale of This is Small Business, host Andrea Marquez sits down with Amy to explore why our relationship with failure shapes how far we can go as entrepreneurs. From the science of “psychological safety” to the three types of failure – basic, complex, and intelligent – Amy offers a crash course on how to fail the right way, what to learn from it, and why the best entrepreneurs are the ones who stumble, recover, and keep moving forward.

If you’ve ever worried about making mistakes or held yourself back from starting and taking risks because of the fear of failing, this conversation will help you reframe failure as momentum, not defeat. 

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear: 

(1:45) Why do conversations and team dynamics matter so much for success? Amy explains how the quality of everyday interactions shapes an organization’s performance.

(3:43) What is psychological safety in the workplace and why should entrepreneurs care about it? Amy explains why people need to feel safe to speak up, ask questions, and admit mistakes in order for teams to learn and innovate.

(5:40) How do you actually create psychological safety on your team? Amy shares a simple three-step framework: set the stage, proactively invite voices in, and respond with appreciation.

(9:03) What’s the real difference between a mistake and a failure? Amy breaks down her three types of failure – basic, complex, and intelligent – and shows how intelligent failures are actually discoveries that fuel growth and innovation.

(12:57) Can failure actually lead to breakthrough ideas? Amy tells the story of her first big research failure and how it unexpectedly led to her pioneering work on psychological safety.

(15:49) How do you make failure safe without encouraging the wrong kind of failure? Amy explains why innovation requires failure – but only in the right contexts – and shares three dimensions every entrepreneur should check first: human safety, economic cost, and reputational risk.

(18:34) How do you know if a failure is one you can come back from? Amy shares her four criteria for an “intelligent failure” that could help you improve without causing lasting damage.

(20:19) Do successful people fail more often than the rest of us? Amy explains why the best in any field – from science to sports – tend to have more failures, not fewer.

(22:41) How can entrepreneurs stop being afraid of failure? Amy explains why nobody’s in the “perfection business” and how reframing setbacks as “catch and correct” moments can build resilience.

Find out how Adia navigates the challenges of a family business, brings a fresh vision to R.A. Cosmetics, and discovers a whole new side of herself. Plus, you definitely don’t want to miss Andrea’s attempt at making custom shea butter with Adia – spoiler: it doesn’t go as planned.

If you’ve ever wondered what it takes to reinvent yourself inside a family business or how risk can open doors you didn’t even know were there – this episode is for you.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear:

(1:51) Ever wonder what it’s really like growing up around a small business owner? Adia shares how watching her dad hustle seven days a week was both intimidating and inspiring.

(4:42) What would you do if you had to choose between a stable career and keeping your family’s business alive? Adia opens up about her crossroads moment and the guilt trip from her mom that pushed her to decide.

(6:04) Think you have to take a big leap all at once? Adia shows how easing in part-time gave her the confidence to eventually commit full-time.

(8:30) Worried you don’t have enough experience to switch paths? Adia proves you can learn on the job even when faced with permits, marketing and safety data sheets.

(10:13) Can bringing your personality into your business make a difference? Adia explains how her softer, community-focused leadership changed the culture at R.A. Cosmetics.

(13:50) Was the risk of leaving a secure job worth it? Adia reflects on the growth of R.A. Cosmetics and the impact of adding her own touch to the brand.

(16:40) Could your kids one day follow in your footsteps? Adia shares her hopes for her son and how she’s showing him that entrepreneurship doesn’t have to be scary.

(17:58) Can taking one big risk completely change how you see yourself? Adia reveals how stepping into the business reshaped her confidence and offers advice for anyone afraid to leap.

You’ll learn practical risk management strategies for making smarter moves — like lean startup experiments and the “affordable loss” approach — plus how to know when to trust your gut and when to listen to your customers.

If you’ve ever talked yourself out of an idea because you didn’t feel ready, this conversation will change how you see risk and give you enough information to start or grow your business with confidence.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear: 

(01:54) What makes a “rebel with a cause” in business? Professor Lois explains how purpose-driven entrepreneurs think differently and turn ideas into action.

(04:06) Do successful entrepreneurs really love risk? Learn why they prefer calculated, manageable risks over extreme leaps.

(07:26) How can you test your idea without spending a fortune? Here’s two frameworks that help you reduce risk and gather feedback early.

(9:21) How do you know which feedback to listen to? Lois breaks down how to spot patterns in customer responses and block out advice that will send you off track.

(13:39) What are the biggest mistakes founders make with risk? From skipping market research to ignoring warning signs, here’s what to avoid early on.

(15:50) How can reframing failure boost your chances of success? Professor Lois shares why seeing every setback as a learning opportunity can actually make you more credible to investors and customers.

(19:32) What’s the first step you could take if you’re frozen by uncertainty? Discover how to use mentors, free resources, and small actions to move forward even when you don’t feel ready.

Host Andrea Marquez dives into how Zoya created a sustainable raw fish alternative from her home kitchen, used content creation to keep the business alive, and navigated major shipping and product setbacks. If you’ve ever felt like you had to “know more” before starting, this episode will help you rethink what qualifies you to begin.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear:

(01:54) What drives a founder to start a business from scratch? Zoya shares how her early exposure to social entrepreneurship shaped her path and led her to start Fysh Foods.

(07:58) How do you develop a food product with no background? Zoya breaks down how she co-developed her early formulas and landed in Erewhon.

(12:58) How do you fund a business when money runs out? Discover how Zoya went viral on TikTok and turned content into capital.

(19:00) Dreamed of getting on Shark Tank to grow your business? Zoya got there but still made $0 profit. She explains what went wrong and what she learned.

(22:25) What do you do when your product doesn’t scale? Zoya walks through her shift from DTC to wholesale, how she re-engineered her product to cut costs and expand, and the costly lessons along the way.

(29:12) Feeling stuck as a founder? Zoya shares how staying curious, even when things felt impossible, kept her moving through fear and uncertainty.

Host Andrea Marquez unpacks what it really takes to scale a business when uncertainty never goes away. You’ll hear how John navigated supply chain chaos, outgrew two facilities, and made the bold decision to buy a building – all while staying scrappy, adaptable, and laser-focused on the bigger picture.

If you’re trying to grow your business but keep getting hit with the unexpected, this episode will show you how to take calculated risks, stay grounded, and keep moving forward even when things don’t go to plan.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com — you might hear it in a future episode.

In this episode, you’ll hear:

(01:32) What happens when your family’s 44-year-old restaurant suddenly closes? John shares how the pandemic forced a hard pivot and sparked a new idea.

(04:10) Can a side project from your stovetop really become a national brand? Hear how Hot Crispy Oil started with mason jars on John’s front porch.

(07:11) Why keep manufacturing in-house when outsourcing seems easier? John explains the importance of quality control and adaptability.

(09:38) What makes someone decide to buy a building instead of leasing? Find out how risk, necessity, and a collapsing warehouse shaped this bold move.

(11:41) How do you take a leap when the data doesn’t fully support it? John talks about betting on himself.

(13:13) What does risk look like in the day-to-day of a growing business? From falling pallets to surprise delays, John shares how he stays grounded.

(16:02) How do you handle supply chain chaos and make sure you never run out? John’s strategy for managing vendor relationships and hedging against disruption.

(18:50) What’s your advice for entrepreneurs afraid of scaling? John explains why growth is worth the risk and how to make it manageable.

Host Andrea Marquez explores how to take smaller, intentional risks that actually move you forward, how Lauren built a thriving business with no business background, and why letting go of control is essential for growth. Lauren also unpacks how redefining success helped her build a business that fits the life she actually wanted — instead of trapping her in one that didn’t.

If you’re feeling overwhelmed, stretched thin or unsure what your next move is — this episode will show you how to get unstuck and grow into the business (and life) you actually want.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear:

(02:51) What makes someone walk away from their dream job after 10 years? Lauren shares the moment that changed everything.

(08:57) Can you build a business without knowing what you’re doing? Lauren opens up about learning on the fly, YouTubing her way through early client projects, and building confidence over time.

(11:00) What if the thing holding you back is actually your brain trying to “protect” you? Lauren explains how understanding the brain helps her reframe fear, spot self-sabotage, and take smarter risks.

(13:45) Can tiny habits really change the trajectory of your business? Lauren shares how “The Slight Edge” philosophy helped her build long-term momentum.

(18:31) How do you come back from failure and redefine success? Lauren helps founders reconnect to their deeper vision — and separate their worth from their business.

(24:06) Why do so many entrepreneurs stay stuck in businesses they’ve outgrown? Guilt, obligation, and fear of letting go — and how to move through them.

(25:27) What’s the smarter way to take risks without doing it alone? Lauren’s advice on finding flow, mentorship, and the right people to build with.

(28:10) What if you’re waiting for the other shoe to drop when things are going well? Lauren shares how she interrupts old patterns, rewires her mindset, and stays grounded in growth.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear:

(02:06) How do you bounce back after a failed first venture? Kim shares her crash course in marketing, management and resilience.

(04:50) Burned out but unsure what’s next? Hear how Kim left a corporate career and gave herself time to experiment.

(08:12) What happens when your purpose doesn’t show up on time? Kim reflects on her early experiments and what they taught her about creativity and identity.

(12:30) What makes an idea stick? Kim breaks down how she came up with the idea of Unemployed and Afraid, knew podcasting was the right fit, and why she built it like a business from day one.

(18:15) Is working solo all it’s cracked up to be? Kim explains why she chose to diversify and go back to a company she once left.

(21:12) Struggling to tell the difference between a rough patch and a red flag? Kim shares how she makes the call to pivot.

(23:50) What does failure actually mean? Kim reframes it as momentum and explains how she got addicted to building, not just succeeding.

(26:48) Can a 10% hunch lead to your next big move? Kim’s advice for anyone waiting to feel “ready” to start.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear: 

(01:44) Have you ever lost touch with your roots and wondered how to find them again? Jing shares how a diasporic childhood led her back to Sichuan cuisine.

(06:22) Would you quit a secure tech job with zero backup? Jing talks about walking away from stability to follow her culinary passion and launch her first venture, Boaism. 

(09:52) What do you do when you realize your first venture isn’t your true calling? Jing closed Baoism to apprentice under a Sichuan master chef and deepened her knowledge of ingredients before launching her next chapter: a food pop up called Fly by Jing.

(13:48) How do you test demand before you even have a product? Jing bottled her sauces for her travel pop-up, spotted a market gap, and crowdfunded.

(18:58) Have you ever hesitated to charge what you’re really worth? Jing defied the stigma that “Chinese food should be cheap” by pricing her chili crisp at a premium and reframing it as the must-have “hot sauce.”

(22:12) What happens when authenticity becomes your brand? Jing reclaimed her birth name during the pandemic, built customer trust, and sold out six months of inventory overnight after a New York Times feature.

(24:18) How do you scale from crowdfunding success to retail distribution? Jing on launching on Amazon, landing in Whole Foods, and forging dream collaborations.

(27:47) When should you take the next leap? Jing talks about blending deep research, unwavering conviction, and a touch of “delusion” to keep pushing forward.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear: 

(02:19) Can a seventh-grader selling leather belts foreshadow a lifetime of entrepreneurship? Maurice made his first profit long before college.

(04:04) Is marketing billion-dollar brands enough? After two decades in wireless marketing, Maurice felt the pull to build something of his own.

(05:28) Can a single trip redefine your career? A Costa Rican coffee-farm visit led Maurice to draft a full business plan on his flight home.

(07:19) How do you transform a freezer-stocked garage into an online empire? Maurice taught himself HTML, CSS, and SEO to launch Volcanica’s e-commerce hub.

(12:14) What tells you it’s time to quit your day job? Hitting $100K in net profit – and an office relocation – gave Maurice the push to quit his day job.

(15:43) What justifies a nine-month payback on an investment? His son’s roasting-plant proposal and razor-sharp profit models made the risk unavoidable.

(21:56) How do you juggle rapid growth, family life, and massive overhead? Maurice leveraged retirement funds, credit offers, and bold vision to scale at lightning speed.

(25:03) Can calculated risk become your superpower? Maurice reflects on why deep research, resilience, and embracing discomfort are the keys to entrepreneurial growth.

But this isn’t just a story about going viral. It’s about building something real without a safety net and how you could trust yourself long before the world gives you permission. Host Andrea Marquez unpacks how Angus bootstrapped his way from a scrappy cardboard prototype to retail shelves and why he kept going, starting business after business, even when the stakes got higher. If you’ve ever wondered whether you’re ready, Angus’ story might show you that readiness isn’t the goal — resilience is.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear:

(02:30) Can entrepreneurship start at six years old? Angus shares how selling bow ties as a kid sparked a lifelong obsession with inventing.

(04:46) Would you major in something you’re bad at — just for the challenge? Angus explains why struggling through engineering made him a better builder.

(06:26) What problem do you want to solve? Angus shares the frustrating dorm room moment that sparked the idea for Kangaroo Hanger. 

(08:40) Could adding less make your product sell more? Angus talks about the power of simplicity.

(11:25) What if your side hustle exists just to fund your dream? Learn how Angus started a second business to avoid getting a full-time job after graduation and fund Kangaroo Hanger.

(14:46) Is it possible to write your own patent? Hear how Angus did it — with a book and no legal training.

(16:32) What happens when you give yourself 30 days to go viral? Angus’s TikTok experiment and how going viral helped him reach his pre-order goal. 

(22:34) When does going retail make more sense than selling direct? Angus explains how shipping costs drove a big strategic shift and how to get into retail.

(24:57) How many businesses can one person build? Angus talks about his third company — and what he’s learned from jumping into new ventures and taking risks.

(27:07) How do you manage the stress of debt as a founder? Angus shares his mindset around pressure, calculated risk, and staying grounded.

(28:15) Not sure you can bet on yourself to take a big risk? Angus explains how self-trust is built — and why it starts with the smallest decisions.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode you’ll hear:

(01:55) What if the riskiest part of your business was just saying what it is out loud? Hear how Katie’s personal experience around avoiding period talk shaped Viv’s mission to rewrite the narrative around period care.

(05:00) Can a class project turn into a startup? Katie explains how she validated her idea with real feedback — and got obsessed with solving a problem.

(07:30) Struggling to figure out how to create and test your products? Katie shares how she hustled for product feedback, sourced sustainable materials, and tested prototypes on herself and her friends.

(09:20) Scared to ditch a stable job? Katie was too. She reveals the exact moment she backed out of her job offer – and why she did it.

(13:31) Ever pitched a room full of uncomfortable investors? Katie breaks the ice with “Let’s talk about periods” — and wins them over anyway.

(18:10) Can education be your best growth strategy? Katie shares how content helped her build trust, strengthen customer relationships, and expand her product line.

(26:30) Feeling unsure about your idea? Katie’s advice for building in a risky and stigmatized space might be the push you need to finally go for it.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear:

(01:29) Ever felt entrepreneurship wasn’t for you? Andrea and Matt share how family and early doubts made them think twice about starting a business – for now.

(06:18) What’s the real difference between risk and uncertainty? Learn why risk can be quantified and how that clarity fuels confident decisions.

(08:53) Which six risks should every founder know? Discover which risks apply to your business and how to spot them before they blindside you.

(12:16) How do you turn uncertainty into risk by diversifying? Practical tips on expanding products, channels, or personal investments.

(15:26) How can small tests tilt the odds? Discover the low-cost experiments that validate ideas without blowing your budget.

(16:30) How do you embrace the upside of risk? Discover why focusing on opportunity instead of fear can turn setbacks into springboards for growth.

(20:03) Can you start a business even if you’re risk-adverse? Matt shares how teaming up with his wife turned caution into confidence and helped them start a small business together.

(22:46) How do you overcome the fear of risk and just start? Matt lays out three ways you can take a calculated leap forward: suck out every risk, enlist trusted voices, and run small experiments.

Aliett Buttleman, co-founder of Fazit, only had 300 TikTok followers when she said her goal was to get Taylor Swift to wear her product. And she made it happen. But that moment wasn’t luck. It was the result of two scrappy founders, a small but strategically allocated budget, and years of rejection, pivots, and TikTok experiments. Host Andrea Marquez unpacks the strategy behind how Aliett made a viral celebrity moment happen and why she keeps leaning into discomfort to keep growing. You’ll learn how to build buzz without a big budget, why your wildest ideas might be your best ones and how to stay ready so that when your big moment comes, you’re not just hoping it works. You’re ready to make it count.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode you’ll hear:

(02:07) Ever felt lost in your career or like you don’t quite fit into a single box? Here’s why Aliett started her own company.

(04:50) Why start a business when you’ve seen how hard it is? Aliett’s early consulting work almost convinced her not to become a founder – here’s what changed her mind.

(07:25) How do you kickstart sales with a small budget and no team? The scrappy TikTok strategy Aliett used to grow an audience and why 30 million views didn’t lead to a single sale.

(09:11) What keeps you going when investors say no again and again? Aliett opens up about the emotional toll of 150 VC rejections and why she kept going.

(12:20) Curious how to raise money for your startup when VCs say no? Hear how Aliett and her co-founder Nina pushed through rejection, won a competition, and raised their first $200,000.

(15:50) What do you do when retailers and investors aren’t interested even when you’ve gone viral? For Aliett and Nina, it meant pivoting and moving on to the next product.

(19:01) Is it crazy to imagine Taylor Swift wearing your product one day? That’s exactly what happened to Aliett. And here’s how that surreal moment unfolded and how Aliett capitalized on it.

(25:17) How do you get Taylor Swift to wear your product? It’s not luck and Aliett reveals the behind-the-scenes scramble and marketing strategy that turned a viral moment into a lasting brand.

(29:45) What does it take to succeed without a Plan B? Aliett reflects on discomfort, delusion, and why chasing safety never built anything bold.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode you’ll hear:

(01:04) What is it like to peer into a beehive for the first time? Blake describes the moment he lifted the lid and discovered a hidden world of 80,000 bees working in perfect harmony.

(6:54) When do you know a hobby can turn into a business? Blake shares the “aha” moment when he got his very first honey order.

(10:36) What if your business disappeared overnight? In beekeeping, that can mean the death of all your bees. Blake talks about the hardest lesson he ever had to learn.

(14:42) When everything seems to be going wrong, do you give up or go all in? Blake explains the choice he made.

(16:14) How do you rebuild after losing everything? Blake turned failure into fuel by learning from seasoned beekeepers—and earned his comeback one hive at a time.

(18:02) Looking for some advice on managing risk? Here’s why diversification is important. 

(19:21) What happens when you're suddenly forced to scale up? For Blake, a reality TV show became an unexpected opportunity that ultimately led to six separate businesses.

(23:07) Is passion enough to sustain an entrepreneur? Hear why Blake believes his real job is to work himself out of a job.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode you’ll hear:

(01:47) Can solving your own problem turn into a business? Hear how Adria’s hair journey – and an obsession with DIY – sparked the beginnings of Ecoslay.

(05:00) Do you have to know what you’re doing before you start? Adria talks about launching her first product with no experience and no formal plan.

(06:53) What do you do when an expert says your idea won’t work? Adria hires a chemist who said her formula was impossible – so she proved him wrong.

(08:13) What would you do if your side hustle goes viral overnight? The moment a YouTuber changed everything for Ecoslay and how Adria juggled the chaos with a full-time job.

(14:40) What if your product starts exploding in the mail? The hard (and messy) lessons Adria learned and how she bounced back from her mistakes.

(16:38) How do you keep going when everything feels like too much? Adria shares how she grounds herself in difficult moments – and why making risky, values-driven decisions (like ditching plastic packaging) became her boldest moves.

(22:27) Still waiting for the “perfect” moment to start? Why Adria now sees risk as a teacher – and how she learned to bet on herself before she felt ready.

Got a bold leap of your own? Share it with us as an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode you’ll hear:

(00:00) Ever felt like you needed a “perfect” plan before starting? Hear how Denise launched Partake Foods with no product, no baking skills – just a very personal “why.”

(04:55) What if a stranger at the zoo told you to start a business? Denise shares the serendipitous moment that gave her the push she needed.

(09:20) Struggling to get others to believe in your idea? Learn how Denise turned a cold shoulder from a manufacturer into a yes.

(11:21) Feel like you have to do it all yourself? Denise opens up about making costly mistakes, asking for help, and finding the right people to bring her vision to life.

(16:27) Thinking about quitting your job to go all in? Denise shares the very unglamorous reality of her first day as a full-time founder.

(21:17) Tired of rejection? Hear how Denise pushed through 86 investor no’s and how one yes from Jay-Z’s VC firm changed everything.

(25:28) Afraid to take risks? Denise’s advice for fellow risk-averse founders will make you rethink what it really means to start small.

Got a bold leap of your own? Share it with us as an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode you’ll hear:

(00:33) How listeners like you are stepping outside their comfort zones – plus, Andrea shares why she’s finally facing her fear of risk.

(03:35) How losing a favorite pair of glasses sparked an impromptu trip to Paris and a new business idea – and why noticing everyday problems is your first step to innovation.

(10:51) Ever wonder how to know when it’s time to go all in? Tracy and Nancey were juggling full-time jobs, family responsibilities, and a pandemic – until they realized they couldn’t wait for the “perfect” time to start.

(14:17) When everything goes wrong, do you pause or push through? From a health scare to a fire, these founders share how staying focused on their mission helped them overcome obstacles and keep building.

(17:58) The small wins, like a single email from a customer, can keep you going when self-doubt creeps in. Hear what kept Tracy and Nancey going, even when things got rough.

(20:17) How Tracy and Nancey pivoted from direct-to-consumer to wholesale and got creative about growing their business.

(22:55) Get advice on how to decide when to leap, when to pause, and how to bounce back from failure without losing momentum.

In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez dives into the power of user-generated content (UGC) and why UGC is a game-changer for businesses of all sizes. You’ll learn how UGC builds trust, loyalty, and engagement with your audience, discover simple ways to encourage your customers to create content, and get actionable tips to use UGC effectively.

Whether you’re a brand that's just getting started or an established business looking to grow, this minisode will give you tools you can tap into when it comes to the content your customers are already creating.

So, how will you start leveraging UGC? Share your ideas or results with us in a Spotify comment, Apple Podcasts review, or email us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about influencer marketing and Brittany Hennessy's story, listen to: How Influencer marketing Can Help You Grow Your Business - This is Small Business

If you want to know more about marketing and Liz Downing's story, listen to: How to Build Your Marketing Strategy - This is Small Business

Consumer Behavior Stats 2021: The Post-Pandemic Shift in Online Shopping Habit - Nosto

UGC Content 101: A Comprehensive Introduction - American Marketing Association

Consumer Confessions: How does UGC Impact and Influence the Shopping Experience? - TurnTo Networks

Why User-Generated Content Is Winning - Forbes

In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez walks you through how to craft an elevator pitch that grabs attention, tells a compelling story, and leaves people wanting more. Whether you’re pitching to a potential customer, investor, or partner, you’ll walk away with actionable steps to make every second count.

You’ll also get inspired by real-life examples of past guests who’ve crafted pitches that opened doors for their businesses – like Felicia Jackson, founder of CPR Wrap, who turned a personal crisis into a life-saving product, Matthew Tesvich, founder of Skunk Skin, who solved a smelly problem with humor and creativity, and more! These stories will bring the steps to life and show you exactly how to apply those lessons to your own pitch.

So, what’s your pitch? Share it (or just one line) with us in a Spotify comment, Apple Podcasts review, or email us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about CPR Wrap, listen to Felicia’s story here: Every Entrepreneur's Dream: ‘Your Product Is a Life Saver!’ - TISB: Behind The Buy

If you want to know more about Skunk Skin, listen to Matthew’s story here: Knock Their Socks Off: A Fresh Solution to a Stinky Problem - TISB: Behind The Buy

If you want to know more about Shezza Socks, listen to Tiffany’s story here: From Blisters to Breakthrough: Behind Shezza Socks' Viral Success - TISB: Behind The Buy

If you want to know more about Agua Bonita, listen to Kayla’s story here: A Taste of Tradition: Infusing Heritage in Every Sip - TISB: Behind The Buy

11 actually great elevator pitch examples and how to make yours - Zapier

In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez explains how you can write a brand story that does more than just sell – it builds a loyal customer base. You’ll learn how to craft your story, why embracing your struggles can make your brand more relatable and inspiring, and how to weave your customers into your story so they see themselves in your mission.

Plus, you’ll hear real-life examples from past guests like Conchita Pleasant, the founder and CEO of Nefertiti's Secrets and Ray Phillips, the CEO of Soap Sox, who turned personal challenges into powerful brand stories that inspire and connect.

By the end of this minisode, you’ll have tools to craft a story that doesn’t just explain what you do – it’ll show why it matters.

So, what’s your story? Share it with us (or even just a piece of it) in a Spotify comment, Apple Podcasts review, or email us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Nefertiti's Secrets, listen to Conchita’s story here: How Looking Back Can Lead to Forward-Thinking Business Ideas - This is Small Business

If you want to know more about Soap Sox, listen to Ray’s story here: From Concept to Reality: Building and Validating Your Business Idea - This is Small Business

How to Tell a Compelling Brand Story [Guide + Examples] - Hubspot

People Buy Feelings, Not Things - Tony Robbins

Start with Why - Simon Sinek

Hear from past guests like Mayra Luz Colón, founder of Healthy Rican, who built a thriving business by learning from her mistakes, Val Fishbane, co-founder of Spread the Love Foods, who refined her product through real customer feedback, and Trinity Mouzon Wofford, the founder and CEO of Golde, who shares how to know when your product is ready to launch. Learn why launching, even when it’s not perfect, can build momentum, kill fear, and give you the data you need to grow.

Whether you’re stuck tweaking a product, redesigning your website, or hesitating to hit “send” on that email, this episode will give you the tools to stop perfecting and start making meaningful progress.

So, what’s one thing you’ve been overthinking? And what’s one small step you’re taking to move forward? Share it with us in a Spotify comment, Apple Podcasts review, or email us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Spread the Love Foods, listen to Val’s story here: Growth Secrets for Food Entrepreneurs: Expanding from Farmer's Markets to E-Commerce - This is Small Business

If you want to know more about Healthy Rican, listen to Mayra’s story here: How Culture Can Lead to Unique Business Opportunities - This is Small Business

If you want to know more about Golde, listen to Trinity’s story here: How to Know When You’re Ready to Launch Your Product - This is Small Business

Fear Of Failure: The Silent Saboteur Of Entrepreneurial Dreams - Forbes

3 Ways Perfectionism Kills Your Business (and How To Overcome It) - Entrepreneur

Get inspired from past guests like Sean Brownlee of Ravenox, who built his business to create jobs, and Teri Johnson of Harlem Candle Company, whose passion for Harlem’s history shaped her unique brand.

Whether your ‘why’ is rooted in personal passion, solving a problem, chasing financial freedom, or making an impact, this episode will help you define (or refine) your purpose and keep it at the heart of your business.

So, what’s your why? Share it with us in a Spotify comment, Apple Podcasts review, or email it to us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

What ‘Finding Your Why’ Really Means - Forbes 

If you want to know more about Harlem Candle Company, listen to Teri's story here: BONUS: The Benefits of Integrating Culture into Your Products - This is Small Business

If you want to know more about Ravenox, listen to Sean's story here: Benefits of Acquiring a Manager - This is Small Business

Join Andrea as she digs into the stories of fearless entrepreneurs who’ve made life-changing decisions and bet everything on their dreams. From nail-biting moments of uncertainty to those breakthrough successes, Andrea’s on a mission to uncover what drives people to take risks.

Packed with stories of grit, helpful advice, and a touch of chaos, this podcast will have you asking: What bold move will I take next?

So, whether you’re dreaming of your first big leap or already living on the edge, This is Small Business is here to inspire you to take that next risk and see where it takes you.

And no matter where you fall on the risk spectrum, we want to hear from you! Share your own stories of risk and growth as an Apple podcasts review, Spotify comment, or email them to us at Thisissmallbusiness@amazon.com – maybe you'll get to hear it in an upcoming episode.

Before this new season of risk kicks off, we’ll be dropping small business bytes on This is Small Business – bite-sized episodes packed with quick tips and actionable insights that could help you level up your entrepreneurial journey. Whether you’re just starting out or ready to take your next big step, these shorter episodes are your go-to source for small business inspiration.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video.

In this episode you’ll discover:

(2:03) Derek shares how a family adventure sparked the idea for Haven Tents, starting with a simple desire to improve outdoor sleeping.

(7:15) How a Facebook video seeking a travel nanny unexpectedly went viral, giving Derek his first taste of public attention and setting the stage for his entrepreneurial journey.

(12:45) We learn about the challenges he faced while developing the hammock prototype, including design failures and early setbacks that tested his resolve.

(18:30) How Derek successfully crowdfunded his product, turning early skepticism into financial backing that made production possible.

(22:10) Tensions rise as Derek pitches his hammock on Buy It Now, with a humorous mishap when one of the judges accidentally falls.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video.

In this episode you’ll discover: 

(0:00) Kerry and Kat were motivated by a genuine need to care for their dogs and give back to the pet community. Their product isn't just practical—it reflects their mission to make a difference. 

(6:07) Kerry and Kat faced multiple setbacks during the creation of Spleash, including leaks in the first batch and the complexities of manufacturing. Their perseverance and willingness to go back to the drawing board were key to overcoming these challenges. 

(11:56) The mother-daughter duo rehearsed their pitch relentlessly, practicing in everyday moments until they had it down perfectly. This preparation paid off when they stepped in front of the live audience. 

(15:49) The judges' feedback, including Tony Hawk’s comments and Jamie Siminoff’s praise for the design, highlighted how important it is to listen to constructive criticism and make necessary adjustments. 

(19:59) Kerry and Kat’s advice for aspiring entrepreneurs is clear: don’t let fear of failure hold you back. They emphasize the importance of pushing forward with belief in your idea, no matter how difficult the road may be.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll discover: 

(0:07) How Tiffany solved a personal problem. Tiffany created Shezza Socks after struggling with painful blisters from new shoes, turning a personal issue into a business idea.

(5:55) Tiffany funded her business by winning a lawnmower race and entering pitch competitions, showing the value of persistence and resourcefulness.

(7:59) How Tiffany leveraged social media to gain entrepreneurial recognition. A viral TikTok video helped Shezza Socks gain traction, demonstrating the power of social media for marketing.

(14:10) The importance of valuing and embracing feedback. Tiffany received valuable feedback on her brand name from industry leaders, showing the importance of being open to criticism and adapting.

Khadijah faced numerous setbacks, from struggling to find the right fabric to losing money when her first manufacturer went bankrupt. Her determination paid off when she found a supportive seamstress and, eventually, a new manufacturer. Eventually, Khadijah's product gained traction and, against the odds, she auditioned for the Buy It Now show on Prime Video earning her a spot on the Buy It Now Amazon store, along with a $20,000 cash prize. You can watch Aqua Waterproof Headwear's episode on the Buy it Now show titled: The Panel Get Confused - And They Like It. 

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll learn:

(03:14) Khadijah's idea for waterproof turbans and headwraps came from a frustrating personal experience while on vacation. She needed a way to keep her hair dry while snorkelling but struggled with the limitations of regular hats and shower caps. 

(04:19) Khadijah faced significant challenges in bringing her product to life, from struggling to find waterproof fabric to working through multiple prototypes. It took years of effort before she had a working design. 

(04:49) A chance encounter with a past acquaintance, Lele, a seamstress who had designed Khadijah’s prom dress, turned out to be pivotal. Lele helped Khadijah with fabric sourcing, prototypes, and navigating her first manufacturer meetings. 

(07:18) Even though Khadijah was confident in the demand for her product, she still conducted extensive market research by surveying friends and visiting hair stores to confirm the need for waterproof headwear.

(07:46) Khadijah describes the overwhelming sense of gratitude when she made her product live and started receiving orders. It reaffirmed that her hard work was paying off, even though the process had been stressful and uncertain. 

(08:17) After her original manufacturer went bankrupt, Khadijah didn’t give up on her business. Instead, she used the setback as fuel to push harder and ultimately find a new, better manufacturer. 

(11:25) For the "Buy It Now" show, Khadijah practiced tirelessly to perfect her pitch. She used flashcards, rehearsed in front of a camera, and worked on her delivery to ensure she’d make a strong impression on the judges.

(19:40) Winning the $20,000 prize not only boosted Khadijah’s confidence but also helped her expand her product line, restock inventory, and invest in broader marketing efforts, including reaching more diverse audiences.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll learn: 

(03:43) Jaime shares how, as a tattoo artist with no chemistry background, dove into the world of numbing creams and sought advice to create a safer alternative.

(04:52) Jaime's first step in turning his idea into a business was calling the FDA to learn about the regulations surrounding numbing creams, demonstrating the value of asking questions when starting something new.

(05:16) Jaime reflects on his experience with joining the bio-tech community, such as Techstars, a venture accelerator that taught him business fundamentals and helped him connect with key resources like chemists.

(06:27) Jaime talks about overcoming imposter syndrome by focusing on his strengths as a problem solver and team builder, rather than worrying about what he didn’t know.

(11:13) Despite freezing during his pitch, Jaime’s deep understanding of his product allowed him to answer audience questions with ease, reinforcing the importance of knowing your business.

(11:41) Jaime discusses how carefully choosing a price point ($19.99) helped his product stand out and led to a favorable response from the audience during his pitch.

(18:26) Jamie Siminoff advises that focusing on one core product—rather than trying to do everything—helps businesses gain traction before expanding into additional markets.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll discover:

(00:05) Debra emphasizes that how pets are fed is as crucial as what they are fed, advocating for more comfortable feeding solutions.

(03:01) Debra’s journey began with her pug, Porkchop, whose eating difficulties motivated her to find a better solution for pet feeding.

(04:02) After realizing existing products didn’t work for Porkchop, Debra used a 3D printer to create prototypes, demonstrating the iterative process of innovation.

(04:48) Debra made a significant financial decision by investing her savings into Fluff Trough instead of purchasing a home, showing her commitment to her vision.

(06:27) Debra encountered difficulties finding quality manufacturers and managing supply chains, highlighting common hurdles for small businesses.

(08:01) Debra’s battle with cancer and the loss of Porkchop added emotional depth to her entrepreneurial journey, showing the personal stakes behind her work.

(09:28) Despite challenges, Fluff Trough gained international recognition, winning awards and receiving positive customer feedback, underscoring the product’s impact.

(19:43) Debra shares her belief that businesses should start to solve problems authentically, emphasizing the importance of resilience and learning from failures.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll discover: 

(00:00) Anissa shares the overwhelming feeling of pride and accomplishment when she uses a product she created, even on the hardest days. This insight emphasizes the emotional toll and reward that comes with building a business from scratch.

(04:19) Anissa almost gave up on her entrepreneurial dream after her boutique failed, but she found renewed hope when a new idea emerged. This highlights the need for perseverance, especially when faced with setbacks.

(04:33) The idea for the Whiskee Straw came from Anissa’s frustration with her smoothie separating while driving to a store. Recognizing real-life problems is often the catalyst for innovation.

(05:55) After her husband helped create the first prototype, Anissa realized that having a prototype was just the first step. Convincing customers to buy it was the real challenge, reflecting how launching a product involves more than just creation—it requires customer buy-in.

(06:44) Anissa's business gained traction after a few viral reels. This underscores the importance of social media in expanding reach, especially for small businesses with limited marketing budgets.

(08:04) After seeing initial success, Anissa faced a slowdown in sales, which led her to question her business’s viability. This demonstrates how entrepreneurial journeys often involve peaks and valleys, and how critical it is to stay focused during tough times.

(08:46) Anissa received an unexpected email about the Buy It Now show, which she initially thought was spam. This highlights how unforeseen opportunities can sometimes lead to breakthrough moments for small businesses.

(09:28) Anissa’s emotional breakdown before the show demonstrates how vulnerability can sometimes serve as a motivator. She found strength in her vulnerability and used it as a catalyst to keep going, showing how authenticity can inspire resilience.

(12:53) Anissa overcame her nervousness and delivered an engaging pitch, earning 46 green lights from the audience. This proves the importance of being prepared and confident in your pitch—especially when the stakes are high.

In this episode, you’ll discover:

(03:10) Chris discusses his day job as an engineer and how it has shaped his problem-solving mindset. 

(03:35) A long flight next to large passengers sparks Chris's idea for Armbie. 

(04:09) Chris reflects on how discomfort led to his engineering brain devising a solution. 

(04:15) Using a scarf, Chris creates the initial version of Armbie, emphasizing simplicity and portability. 

(04:46) The lengthy process of perfecting the prototype involved hours of experimenting with fabrics and sizes. 

(06:05) Life challenges, including a separation, test Chris's resolve but do not extinguish his passion for Armbie. 

(07:27) During COVID, Chris realizes he has the time and resources to finally pursue his business idea. 

(09:16) After applying to various entrepreneurial shows, Chris receives encouragement and interest in Armbie. 

(10:17) The importance of practice and finding the right balance in his pitch becomes clear to Chris. 

(12:10) Chris’s pitch garners 46 green lights from the audience, showing significant interest despite initial skepticism about the product's appearance. 

(15:14) Positive feedback from judges, despite concerns over price, highlights the innovation of Chris's product. 

(16:40) Chris celebrates winning a $20,000 cash prize, marking a significant milestone after years of hard work. 

(17:30) Following his success on the show, Chris receives news that two of his patents are approved, adding to his momentum. 

(18:58) Chris shares his belief that grit and perseverance are key to success in entrepreneurship.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll discover: 

(0:00) How various business principles overlap with lessons learned in the military.

(1:50) John explains how his interest in science helped him cope during tough times in the military.

(2:59) While teaching chemistry, John noticed that his students were intimidated by the subject, sparking his idea for a game.

(03:09) John connects the excitement of gaming to learning science and decides to create a game.

(3:50) John details his early experiments with game mechanics and his journey through game design clubs.

(4:12) How feedback from play-tests led to the creation of John’s first game and the push to publish it.

(4:49) John discusses how his crowdfunding campaigns validated his business idea and led to further success.

(5:37) The moment John decided to leave his engineering job and pursue his passion full-time.

(7:20) John explains the After Action Review process and how it encourages continual improvement in business.

(12:35) The power of perspective in entrepreneurship, transforming challenges into opportunities for growth.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll learn: 

(0:06): How Matthew’s lifelong issue with stinky feet inspired him to create Skunk Skin, a line of odorless socks, highlighting the power of turning personal challenges into innovative solutions.

(02:38): After a career-ending injury, Matthew pivoted from aspiring baseball player to entrepreneur, demonstrating how setbacks can lead to new opportunities and the importance of creative problem-solving.

(06:02): Matthew discusses how he used press and publicity strategies, including catchy email subject lines, to gain media attention and boost sales, underscoring the value of effective marketing in a startup’s success.

(11:43): Matthew reveals his pitching tactics, including price anchoring and engaging storytelling, that helped him impress the judges and win a spot on the Buy It Now Amazon store, illustrating key techniques for successful pitches.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll discover: 

(03:28): Keith's culinary passion stems from a rich family history of cooking, highlighting the importance of heritage in his business journey.

(05:46): Overcoming financial hurdles, Keith shares how he used creative strategies like selling Ziploc bags of spices to fund his dream before scaling up.

(10:11) His theatrical pitch included a catchy original song, demonstrating the power of creativity in capturing audience attention and standing out in a competitive space.

(16:11): After winning the $20,000 prize, Keith immediately focused on improving his product and packaging, showcasing his commitment to quality and customer satisfaction.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll discover: 

(05:42): Scott’s initial idea for the Swat N Scoop evolved from a basic bug-removal tool to a more refined product through extensive feedback and design iterations, showcasing the importance of a minimal viable product.

(06:16): Scott conducted rigorous testing to ensure the product's durability, including extreme scenarios like freezing the tool and swatting it against sharp objects, emphasizing the need for quality assurance in product development.

(08:44): Despite significant personal challenges, including a house fire and health issues, Scott remained focused on launching Swat N Scoop, demonstrating resilience and determination in the face of adversity.

(13:10): Scott and Paige's engaging pitch on the "Buy It Now" show resulted in 51 green lights from the audience, validating their product and confirming its market potential, further supported by positive feedback from the panel.

Host, Andrea Marquez explores the backstory and journey of Felicia’s invention, what led her to audition to Buy it Now, and how that experience (and the $20,000 cash prize) will take her business to new heights. While featured guest, Jamie Siminoff, founder and inventor of RING, points out key lessons you can takeaway from Felicia's pitch. You can watch CPR Wrap's episode on the Buy it Now show titled: The Panel Gets Dirty.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode, you'll discover: 

(00:21) How Prime Video's Buy It Now show works, the stakes involved, and just how difficult it is to convince an audience of 100 to buy your product. 

(04:02) The backstory of how Jamie Siminoff created the Ring app, and why shows like Buy it Now can be life-changing for entreprenuers. 

(06:41) What made CPR Wrap a unique and essential product. 

(08:03) The moment that changed Felicia’s life trajectory. A moment that could have been fatal, and propelled her to dream up CPR Wrap. 

(11:07) How Felicia quit her job in secret to create CPR Wrap, a risk she says was inevitable. Thankfully her husband was fully committed at that point, too. 

(12:13) Why having a strong support system and community is paramount to being successful. 

(14:55) What stage Felicia's business was at when she decided to send in an audition to the Buy it Now show.

(15:57) How Felicia spent countless hours practicing her show-day pitch. 

(18:43) Jamie's first impression and feedback of CPR Wrap.

(23:00) Felicia's reaction to winning and how she's planning on spending her cash prize.

(25:04) Jamie, Andrea, and Felicia share some actionable takeaways that you can use to take your business to the next level! 

In this episode you’ll discover:

(01:06) "Start Up" is a national PBS series that explores the mindset and experiences of American entrepreneurs, aiming to inspire and educate viewers.

(01:19) The show's goal is to motivate dreamers to take action by showcasing relatable stories of diverse individuals pursuing their entrepreneurial dreams, both in America and globally.

(1:53) Gary’s entrepreneurial spark was ignited by witnessing a small business story unfold in his own home.

(4:49) Jenny’s entrepreneurial journey was sparked by a trip across the globe. 

(7:33) How Gary came up with the idea behind Start Up to solve a problem.

(9:10) How Gary and Jenny started working together.

(11:42) The ways in which the show evolved over time. 

(13:59) Why sharing personal stories is important and brings people closer together. 

(15:05) How Start Up pushed an aspiring entrepreneur to pursue his dreams. 

(16:20) Beyond helping entrepreneurs, Start Up also helps the featured businesses that make it on the show grow. 

(18:45) Motivational words from Jenny and Gary.

Whether you’re an aspiring entrepreneur or an avid fan of the Buy It Now show, "Behind the Buy" offers behind-the-scenes stories that will inspire you to take the next step in your own business journey. From the intense preparation to the thrill of winning, we explore every angle of what it takes to pitch, win, and build a thriving business. Discover how each Buy It Now winner plans to use their prize to scale their business and how you can apply these lessons to your own entrepreneurial path.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode, you’ll learn: 

(01:05) How Marilyn, a picky eater, created and introduced mushroom chips to the snacking world. 

(02:38) The steps it took for Marilyn and her husband to collaborate with a food start-up consulting firm. 

(03:25) What to do if you hit a snag with your outsourced co-packer. In this case, Marilyn had ingredients that took many months to arrive with nowhere to go, and a co-packer that was still on the fence – but she still managed to make it work. 

(6:42) Why Marilyn started her business using third party logistics – something that companies usually do as they scale.

(7:30) How outsourcing your operations can help your business scale faster.

(8:29) How having your operations spread out across the US can make your business eligible for more opportunities but makes applying to them more complicated. 

(10:11) How to balance running a remote business with the rest of your life. 

Learn the importance of testing and refining your ad strategy, how to use data-driven insights to optimize campaigns, and why it’s crucial to tell your brand’s story through ads. 

In this episode, you'll discover:

(1:08) How Garrett came up with CRBN pickleball

(2:33) How to find the perfect business partner by combining complementary talents, just like Garrett and Kyle did to build CRBN Pickleball.

(4:35) How to stand out in a competitive market by creating a strong brand identity. CRBN's "Southern California" vibe helped them break through the noise — how can your brand story do the same?

(6:58) Why incorporating Amazon Ads into your marketing strategy could be the game-changer your business needs.

(8:41) How CRBN used data to track the results of their ad campaigns and how you can implement that. 

(11:11) Why you should embrace experimentation and data analysis to continuously improve your Amazon Ads strategy and how those insights can shape other areas of your business

Watch full episodes of Rising Stars by Amazon Ads here: thisissmall.biz/crbn

Learn how to identify grants that align with your business goals, what makes a standout application, and what you should focus on to make your application shine.

(2:18) How Elise Lambkin transformed a common parenting struggle into a thriving business

(4:50) Where to find the best business grants and how to kickstart your search for funding opportunities to grow your business.

(6:05) Elise’s approach to winning the Amazon Business Small Business Grant.

(6:57) Bria's lessons on how you could craft a winning grant application which includes understanding the funder's perspective, aligning your budget with your goals, and presenting a strong narrative that highlights your business's potential.

(10:51) Why Elise’s grant application stood out from the crowd with strong brand messaging and a clear vision for her business’s growth.

(12:17) Why taking your time and planning carefully can improve your chances of success in the grant writing process.

(13:52) The benefits of getting rejections and how that could help fine-tune your approach for future success.

(15:09) How Elise used her Amazon Business Small Business Grant to propel her business forward.

Our discussion takes you to the heart of Amazon’s evolution in supporting sellers, highlighting the critical role of video content and improved analytics. Explore new tools designed to help brands create high-quality video content, alongside a detailed look at the updates that brands can benefit from. We also shine a light on Amazon’s “Sellers in Your Community” initiative and hear the inspiring stories of Amazon entrepreneurs and their impact on communities.

In the second part of this episode, let’s discover how A+ content has evolved, with insights from Lauren Coury, Senior Product Manager at Amazon, and learn how to utilize your basic, shoppable A+ content, premium, brand story A+ content and AI integration to elevate your brand storytelling. Get ready to explore this wealth of knowledge and uncover new ways to make your Amazon presence more engaging and impactful than ever before.

In this episode, you'll discover:

00:00 – Amazon Accelerate Highlights and A+ Content Powered By Generative AI

04:36 – Innovative Video Generation Revolutionizes Advertising

06:29 – Enhancing Amazon Seller Experience and Analytics

10:16 – Improved Amazon Seller Support Features

12:43 – Entrepreneurial Stories and Amazon Product Ideas

18:48 – Success Stories From The Amazon Accelerate Event

21:56 – Brand Experience and A+ Content Creation

25:19 – A+ Content and Brand Story 

26:59 – Importance of A+ Content for Brands

32:50 – Shoppable A+ Content and AI Benefits

42:00 – Enhancing A+ Content With Graphics

46:23 – Leveraging A+ Content and Generative AI

In this episode, you'll discover:

(1:35) How Justin transformed a personal experience into a thriving award-winning business.

(2:58) Why community impact is important to Justin and how he prioritizes it. 

(4:37) How winning the Amazon Force for Good Award helped Hustle Clean overcome a major setback and continue their mission.

(5:58) How to give back to your community in the early stages of your business.

(7:30) The critical questions you need to ask yourself before launching your business.

(8:41) Why establishing a strong legal foundation is essential for long-term success.

(9:39) Key elements of a winning business plan, from market research to cash flow management.

(10:32) The importance of building a supportive "huddle" of mentors and advisors.

(12:09) Why defining your core values is crucial for navigating challenges and attracting the right team.

(13:39) How to avoid spreading yourself too thin by focusing on your core customer.

(14:30) Why embracing the entrepreneurial journey – with all its ups and downs – is key to finding fulfilment.

Learn how to find your entrepreneurial community and how that can help you unlock funding opportunities, boost your confidence, and give you the support you need to build or grow a successful business. 

In this episode, you’ll hear: 

(00:58) How NAWBO was founded.

(02:06) The progress that’s been made to support women-owned businesses and their impact on the US economy.

(03:41) Jen’s entrepreneurial journey and how she became the CEO of NAWBO.

(5:49) A breakdown of the four essential pillars for business success which Jen calls the 4 C’s: Capital, Community, Confidence, and Congress and how you can tap into them.

(9:52) The importance of building a strong community for business success.

Learn how to leverage constructive criticism, stay balanced through the highs and lows of entrepreneurship, and push past the doubt to start or build your business. 

In this episode, you’ll hear: 

(3:00) How Ray Philips turned a bath-time challenge into a business, and what made him launch his entrepreneurial journey.

(5:12) Morgan DeBaun breaks down her powerful DRIP decision-making framework which can help you come up with ideas and turn them into real, validated business opportunities.

(8:32) How to refine your product using feedback that matters—and more importantly, how to filter out the noise that could throw you off track.

(10:48) Ray talks about funding his business and Morgan shares how to handle the inevitable highs and lows of entrepreneurship while keeping your vision alive.

(14:26) Setbacks are part of the journey. Here’s what to do when your first big obstacle hits—and how Ray and Morgan turned their first major setbacks into fuel for success.

(17:31) How Ray pushed through tough times and scored a coveted spot on Shark Tank, and what it took to get there.

(21:36) If you’re battling self-doubt, stick around—this advice might be the boost you need to keep chasing your entrepreneurial dreams.

In this special Hispanic Heritage Month episode, you’ll discover the importance of staying connected to your roots, how to build a strong community around your brand, and why empowering Hispanic-owned businesses benefits everyone.

In this episode you’ll hear:

(02:06) How a health issue inspired Mayra to start her business

(04:27) Why Mayra pivoted to a product based business

(06:06) How to get customer feedback and build a supportive community

(8:52) The growth and impact of Hispanic businesses and what makes them stand out

(10:15) How the United States Hispanic Chamber of Commerce (USHCC) is helping Latino entrepreneurs overcome the challenges they face by focusing on the 3 C’s: access to capital, building connections, and capacity building

(14:50) Why supporting Hispanic-owned businesses benefits everyone

(16:13) How resilience and being open to pivoting can help you build a successful business

Discover strategies for working with influencers, from understanding the different types of influencer marketing to finding a good match for your brand and maximizing conversions.

In this episode, you’ll learn: 

(2:07) How starting a blog launched Brittany into the world of influencer marketing and led to her first brand trip.

(4:05) Three powerful ways to boost your brand through influencer marketing: content creation, community engagement, and driving conversions.

(6:25) How you can make influencer marketing work for your small business if you’re on a tight budget.

(7:49) Why picking the right influencer that aligns with your brand and goals is crucial for a successful campaign.

(9:10) Practical tips on how to find the perfect influencer that could take your business to the next level.

(10:53) How to reach out to influencers in a way that’ll make them excited to collaborate with you and build valuable partnerships.

Learn how to leverage your audience, what incentives to offer, and how to build an engaged audience that wants to buy your upcoming product.

In this episode, you’ll hear: 

(1:44) Why you should be talking about your product months before it launches.

(3:24) How you could see who might be interested in your upcoming product and reach them

(4:58) Jay breaks platforms down into two categories: Discovery platforms and relationship platforms. Learn the difference between both types and how to use them to build an engaged audience that will buy your product when it launches!

(6:49) How consistently posting can build trust

(8:29) Should you have a discount or a special incentive when you first launch? 

(9:24) How to keep the momentum after you launch

Learn the essential steps for scaling up like maintaining product quality, engaging with your community, and conducting market research to confidently take your business online.

In this episode, you’ll hear: 

(2:28) How Val’s thoughtful wedding favor quickly turned into a full-blown business.

(4:22) Thinking of starting a food business from home? Learn the preparation and licenses to make sure you do it right!

(5:41) Val’s first experience selling her products at a farmer’s market.

(9:34) The benefits that come with starting at a farmer’s market.

(10:44) How tracking sales at a farmer’s market can help you get funding.

(11:40) When should you consider expanding? Viridiana lists what you should be looking for to make sure you’re ready for that next step. 

(15:02) Three essential strategies for a successful transition to e-commerce.

(18:58) How giving back through your business can help your business grow and succeed.

Learn how to start your podcast, different monetization options, and why you should be advertising your business on podcasts. 

In this episode, you’ll learn: 

(01:38) How Hala went from a corporate marketing role to founding a leading podcast network in just two years.

(03:20) Hala’s game-changing LinkedIn tactics that increased her podcast’s visibility and engagement.

(05:04) How Hala used her LinkedIn presence to grow on other platforms.

(06:40) How Hala leveraged her podcast as a lead generation tool and built a successful social media agency from it.

(08:48) Why podcasting can help you grow your business.

(10:20) The three key components for a successful podcast: being searchable, designing an eye-catching cover, and utilizing platforms like TikTok and YouTube.

(11:28) How to advertise your business on other podcasts.

Learn how you can make your business thrive with limited funds and turn your small budget into a big success!

In this episode you’ll hear: 

(1:08) How Alice Kim launched Elizabeth Mott on a shoestring budget.

(3:57) How Alice tapped into her network to cut costs and find creative solutions.

(5:05) How to tackle research and development without breaking the bank.

(6:47) Five budget-friendly tips for effective market research.

(8:48) Why having a co-founder or a solid support system can make all the difference.

(9:25) The benefits of being resourceful and scrappy.

(12:10) Why focusing on the journey is just as important as reaching your end goal.

(14:19) Why prioritizing your tasks can help you navigate the startup hustle.

(15:38) How being scrappy can give you the time and space to get your business off the ground.

Learn how to conduct effective market research through direct feedback, the importance of pivoting, and how to turn obstacles into opportunities and empower yourself and others along the way.

In this episode, you’ll hear: 

(01:22) How Conchita’s breast cancer diagnosis became a turning point in her entrepreneurial journey.

(05:10) How Conchita utilized feedback to improve her formula.

(07:15) How Conchita started to mass produce her product. 

(09:04) How Conchita’s brand aims to uplift customers and the significance of history to her and her customers. 

(11:14) How you can replicate Conchita’s success by drawing inspiration from your past. 

In this episode, you’ll learn how to:

(02:05) Cultivate a Success-Oriented Mindset

(03:02) Network Effectively for Business Growth

(04:24) Define and Reach Your Target Audience

(06:13) Build a Comprehensive Marketing Strategy

(07:44) Leverage the Power of Email Lists

(09:55) Implement Effective Social Media Strategies

(13:36) Stay Persistent and Keep Moving Forward

This is Small Business is that community. We hear from a diverse group of small business owners about how they found success, and the challenges they faced along the way.

Not only will you feel inspired, you'll get tips you can apply to your own business right now. Whether you're trying to grow your business through social media, find a manufacturer to bring your idea to life, or figure out how to price your product - we got you!

Hosted by Andrea Marquez, an aspiring small business owner, This is Small Business brings a diverse group of entrepreneurs and experts together to help you along your journey.

New episodes are out every week. Follow the show on Apple Podcasts, Spotify or wherever you listen. You won't want to miss an episode!

In this episode you’ll hear:

(05:56) - How distinctive packaging and vibrant colors helped Trinity's brand stand out in a crowded marketplace 

(07:58) - Copying big businesses' marketing tactics doesn't always work! Trinity explains how she found success by staying true to her vision

(09:10) - How to leverage friends and family to gather early feedback on your product - before you launch

(09:42) - Trinity explains how she knew she was ready to launch her business

(11:06) - Andrea's key takeaways for launching your MVP

In this episode you’ll hear:

(02:05) How figuring out your business strategy will influence your pricing.

(03:00) How to find out how much your customer is willing to pay. 

(04:52) Should you start selling your products or services at a higher price point? 

(06:05) The benefits of a subscription model and how to build one.

(07:50) How understanding the customer decision process can help you set prices.

In this episode you’ll hear:

(02:50) Why Amber started Fidget Stickers.

(06:05) Amber uses her business as a case study to explain the five phases of the customer journey: awareness, consideration, decision purchase, retention, and advocacy.

(10:12) Questions you should ask yourself when you evaluate your customer journey. 

(12:54) How to identify your ideal customer BEFORE launching your product.

(18:31) Tools that small business owners can use to learn more about their customers..

(20:36) How to figure out what social platform you should be using to reach your ideal customer.

(23:48) How to use SEO to be more discoverable.

(25:59) Andrea's key takeaways for understanding your customer journey.

In this episode you’ll hear:

(01:18) Why you shouldn't do everything yourself. Christina recommends ways to overcome the entrepreneurial urge to do it all.

(04:32) Why cash flow is important and the consequences of ignoring it.

(06:11) How to manage your cash flow by putting liquidity in place before you need it, keeping an eye on any lumpy cash flow throughout the year, and being creative.

(07:41) How to avoid scaling prematurely. 

In this episode you’ll hear:

(02:15) How Max'is Creations started.

(05:19) When Jen and Max realized that Max'is Creations could be more than a side hustle.

(08:18) Jen talks about their experience with licensing – a way for you to partner with other companies without needing to do all the work yourself. 

(17:33) Verne emphasizes the importance of marketing and finding influencers to talk about your product or idea if you want to scale your business. 

(22:28) Having a routine can save you time.

(23:48) Surround yourself with other like-minded entrepreneurs or mentors.

(27:09) Verne tells us how being bold can land you opportunities.