Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts.

100 episodes is a pretty major accomplishment, and as we’ve approached this milestone, I’ve been reflecting on all of the different ways having a podcast has changed our business.

So what has having a podcast really done for One Stone Creative?

Looking Back

We started the show right around the time we developed the Business Podcast Blueprints — hence the original name, and to be completely honest, we did it because I ran out of excuses for why a podcast production agency didn’t have a show of their own.

I was apprehensive, despite having solid strategy and a truly impeccable team behind me.

I’m a behind-the-scenes person. I thrive outside of the spotlight, and being a podcast host was never one of my life’s ambitions.

But as I tell people all time time, podcasting is awesome for introverts. Just how awesome is something I knew in theory before starting this show, but now, I know in practice.

The Company Show has been a vehicle for so much.

I’ve met amazing friends and had opportunities I couldn’t have imagined otherwise, and I’m very sure that without it, the Podcasting for Business Conference wouldn’t have existed. The first year’s lineup was composed almost entirely of podcast guests.

It was also our testing ground — we’ve released different seasons in different formats to learn about what works, and so we could communicate with our clients more effectively about the reality of doing seasons, weekly, and bi-weekly releases.

And now that we’re at episode 100, it’s time for another change.

Several, actually.

The Changes

We’re taking a hiatus from new episodes for a few months, to re-imagine the show, and decide how, and if we want it to continue, or if it has served its function and lived out its useful existence.

Not every podcast is meant to last forever, and there’s something else going on that is going to make an impact on our decision about The Company Show.

We’re starting something new — a new podcast with a brand spanking new RSS feed, which we’re going to be releasing early in the new year.

It’s going to be called the Business Podcast Spotlight and will be a short weekly (or more!) show looking at the different ways different businesses are using podcasts as a channel for marketing and business development.

These will be short, focused episodes examining strategy, audience, and outcomes for both existing and soon-to-be-released shows — and always with a focus on what can be improved even more.

If you’re doing something interesting with a podcast or plan to in the future, I want to talk to you. Head over to PodcastingforBusiness.com/Spotlightapp and tell me about your show.

Final Thoughts

I’m excited about this new project and what it might inspire for The Company Show!

And I’m also grateful to the wonderful guests I’ve had here over the years. To my incredible team who has made every episode look and sound incredible and to you, listener, who has been the reason for it all. Thank you.

As always, I’ve been your host, Megan Dougherty, and this show was produced by the Team at One Stone Creative.

Wherever we see you next — here on The Company Show, in The Business Podcast Spotlight, or somewhere else, I look forward to it!

Until then.

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Order the book, Podcasting for Business

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2024

You know what's amazing for conversions? Email.

You know how to turn podcast listeners into people that you can email? A newsletter.

A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes that means doing video. Sometimes it means an active social media presence, and sometimes it means building out your email list, and that's what we're talking about today.

Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to creating sustainable business practices. She's joining me today to talk about whether or not your show needs a newsletter, what kind of content should go onto it, how to differentiate it from your podcast content, and how to see if it's all working.

Listen to the episode or read the blog post here: https://podcastingforbusiness.com/99

Tune in to the full episode to learn about:

• Integrating Thought Leadership in Newsletters for Podcast Promotion
• Determining the Role of Newsletters in Your Podcast Strategy
• When Podcasts and Newsletters Aren't Essential
• The Right Way to Use Episodes in Newsletters
• How to Drive Newsletter Subscribers to Your Show
• Podcast Discovery Challenges and the Power of Cross-Promotion
• Why Human Touch and Curated Content Matter

The Podcasting for Business Conference is happening next week — get your ticket here!

Read the full notes/blog post here: https://podcastingforbusiness.com/99

Final Thoughts

I love Jessica’s focus on the human connection you’re making with listeners.

Having a newsletter is just another way to connect with and engage the actual people listening to your show and that is the foundation for everything else.

Next week is a special one — it’s the Podcasting for Business Conference, and if you don’t have your ticket late in the immortal words of the doors, the time to hesitate is through. (If you can tell me what 90’s movie I’m referencing without googling it, I’ll give you a free ticket, email me at Megan@OneStoneCreative.net)

Check out the lineup and the schedule at PFBCon.com and we’ll see you next week!

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“If you are using your podcast to grow your authority as a business owner and you just link to the guest being awesome — you've missed out on a whole opportunity to demonstrate why you are the expert that curated them.” - Jessica Lackey

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Order the book, Podcasting for Business

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2024

Jessice Lackey | Website | LinkedIn | Twitter | YouTube

Related:

• Maximizing the Value of Your Podcast Archive with Racheal Cook

I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report.

This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podcasting as a business owner.

Today is all about that sweet, sweet data. It’s been an interesting year for business podcasting! We’ve seen big changes this year, in social media usage, sponsorships, and network participation — there are some great takeaways for you to apply to your own show.

And the numbers are just nifty.

I’ve pulled some of the most interesting takeaways to share with you here today.

I strongly recommend that, if you haven’t already done so, you download a copy of the report here to get the whole story!

Listen to the episode or read the highlights here: https://podcastingforbusiness.com/98

The Podcasting for Business Conference is happening this November — learn more about it here!

Final Thoughts

I hope I’ve sufficiently whetted your appetite for more data! We look at how shows start and end, how they’re edited, how often podcast content is shared on social media, how common guests vs solo episodes are… I’m really just getting started.

There are dozens of interesting data points for you to look at and consider as you make strategic decisions for your podcast — and we’ve got a companion video that shares the year-over-year comparison and our recommendations based on the trends. You can get the whole report and watch the companion video that gives a more detailed analysis and a year-over-year comparison here.

If you have a community that would be interested in this type of data, reach out to me at Megan@OneStoneCreative.net to talk about getting a guest post or interview for your folks I’m always happy to talk about the data!

The Podcasting for Business Conference 2024

You’ll also want to make sure you’re registered for this year’s Podcasting for Business Conference. It’s happening in about two weeks and We’ve got networking events, we’ve got expert presentations, we’ve got live Q and A with industry leaders — I’ll go so far as to say we’ve got everything you need to take your podcast to the next level in terms of profitability. Grab your ticket here.

That’s all for this week! As always, I’ve been your host, Megan Dougherty, and the Company Show was produced by the whole team at One Stone Creative. If you found some value here today, the best way you can support the show is to share it with someone you think could use a whole lot of data about podcasting for business!

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Order the book, Podcasting for Business

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2024

You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you.

All of these things are changing all of the time.

There are trends in guesting the same way there are trends in all other types of marketing. You need the best information to craft the best strategy for your business.

My guest today is an expert in guest pitching — Julie Fry is the founder of Your Expert Guest, a podcast booking agency for women making an impact who want to be heard by their ideal clients without spending hours on social media, which is something I absolutely understand.

Julie has tons of great information for us, and I was especially fascinated to hear what is the most effective strategy in converting listeners to real connections these days. It is not the same as it used to be.

Listen to the episode or read the blog post here: https://podcastingforbusiness.com/97

Tune in to the full episode to learn about:

• How to Find the Right Shows to Guest On
• Podcast Searching Tools
• How to Go Through The Podcast Outreach Process
• Should You Send Your Interview Questions in Advance?
• Simplifying Calls to Action
• The Post-Guesting Experience
• Tracking Your Guesting Campaign
• Repurposing The Shows You Guested On

The Podcasting for Business Conference is happening this November — learn more about it here!

Read the blog post here: https://podcastingforbusiness.com/97

The State of Business Podcasting Report 2024

Next week is a really exciting week at One Stone Creative. We're going to be releasing the fifth annual State of Business Podcasting Report, and I can tell you now there have been some interesting changes in the trends and best practices for company podcasts this year.

I cannot wait to share them with you!

Get all of the details and sign up here to receive it as soon as it drops, Monday the 28th.

Next week, I'm going to be sharing some selected results here on the show, so make sure you're subscribed to The Company Show on your favorite podcast platform.

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Podcasting for Business Conference 2024

We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.

It's happening from November 13th to 15th this year. Learn more about PFBCon here.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“A confused mind doesn't make any choices. Just giving one choice, you increase the likelihood that the listener will act on that choice.” - Julie Fry

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Order the book, Podcasting for Business

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Julie Fry | Website | LinkedIn | Facebook | Instagram

Related:

• The Ultimate Guest Pitching System with Kris Ward
• How to Pitch Yourself as a Guest

We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones this year? It's going to be awesome.

As part of our prep for the conference every year, we ask all of the speakers a few different questions so that we've got detailed and dare I say, definitive resources on key podcasting topics for you. This year, one of the questions we asked the experts was…

What should a business owner think about before they start a podcast?

See, a lot of the people who come to the Podcasting for Business Conference are coming because they haven't actually started their show yet, and they want to learn everything that they need to make sure that they make great investment and get a really good return on their podcast.

Even if you already have a podcast, if you've been podcasting for years, you should listen anyway because getting back into that beginner's mindset of what you should think about and plan and consider before you start can help you make refinements to your show as it exists now.

Here is what the experts think you should keep in mind before you start a podcast — listen to the episode or read the blog post here: https://podcastingforbusiness.com/96

The Podcasting for Business Conference is happening this November — learn more about it here!

Watch the video version here: https://youtu.be/M0qCNQXIRd8

Final Thoughts

That is a whole lot of good advice.

If you're in the planning stages or in the I've started, but I need to make changes stage, then you know what to do. Pick some advice, look at your show, review it, and start making changes.

Of course, track everything that you do so you can validate what works and what doesn't.

If you don't have your ticket to the Podcasting for Business Conference yet, you can get it here and you are not going to want to miss this one.

As always, it's all virtual and all recorded, and the recordings are included in your ticket price. You're going to have access for an entire year, so don't stress out if you can't attend absolutely everything. We know you can't. You've got a job!

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Podcasting for Business Conference 2024

We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.

It's happening from November 13th to 15th this year. Learn more about PFBCon here.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“Why am I doing this?” - Ana Xavier

“What does success mean to you?” - Mary Chan

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Order the book, Podcasting for Business

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Learn more about the speakers of PFBCon 2024 here.

Related:

• How to Measure the Impact of Your Podcast

But there is a whole world of podcast merch too — some of which might be of real interest to someone podcasting for their business.

Today I’m talking to Marz, the CEO of Certified Crucial, a podcast merchandise and distribution company that is doing some very interesting things in the industry. There are a lot more possibilities than there used to be, many of them more interesting and more sustainable than traditional Print on Demand services

This was an interesting conversation, and of course, Marz brought the data!

Listen to the episode below or read the blog post here: https://podcastingforbusiness.com/95

Tune in to the full episode to learn about:

• How Certified Crucial is uplifting the creator economy
• What podcast merch really means
• The untapped potential of podcasts on vinyl
• Can smaller shows leverage merchandise?
• Crafting merch that resonates with your audience
• Merch as a tool for guest engagement and brand integrity
• ROI and pricing for sustainable and ethical merch in podcasting

The Podcasting for Business Conference is happening this November — learn more about it here!

Read the full post here: https://podcastingforbusiness.com/95

Final Thoughts

I love the possibilities of merchandise for extending the community building around your podcast. It won’t be a fit for every company podcast, but there are some very cool use cases for engaging your audience, gifting your guests and increasing your brand awareness.

Checkout certifiedcrucial.com to see what kind of possibilities might be a good match for your business.

Mars is also going to be joining us at the Podcasting for Business Conference for a Coffee and Q&A session on the morning of Thursday, November 14th. If you’ve got merch-related questions, this will be a session to catch!

Get your ticket at PFBCon.com, and prepare to spend three days learning from industry leading experts, networking with fellow podcasters and getting the tools and strategies you need to podcast more effectively (which means profitably!) for your business.

You’ll also get access to the On-Demand content library right away — and we’re adding to it every couple of weeks between now and the conference. I hope we see you there!

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“Yes, we want to engage our listeners. Yes, we want to give them something, and we also want to make sure that we uphold our integrity and our image as a brand as well.” - Marz

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Marz | Website | LinkedIn | Facebook | Instagram

• Crucial Creators Program

Related:

• Getting Sponsors for Podcasts and Events with Alex Durant
• Should You Get a Sponsor for Your Company Podcast?

There are a plethora of different ways that a company can use AI to alter the way they produce their show — some good and some bad. Some trying to be good, and others… not.

I have mixed feelings about AI - we’ve had mixed results using it at One Stone Creative, and mixed more on the negative than the positive. We do most of our work by digital hand and only use AI in a few small ways for certain episodes.

What works for our company doesn’t work for every company, however, AI might be a good help to you in a number of ways. Whether you want to include AI Tools and software in your processes or keep doing things the old-fashioned way, it’s important to know what’s available.

I’m joined today by Susan Frew, who is, fairly, called your tour guide through the world of AI. She has made amazing strides using AI to improve the finances of her own business and has spent the last two years learning as much as she can about the different tools available to help business owners be more profitable using this new technology.

We’re going to be talking about how she is using AI to support her own podcast, digging into why we’re not, when you shouldn’t let AI take the lead, and some general discussion about what the new industry means for the world, for privacy and for the future of podcasting.

I found this really interesting, and I think you will too. Listen to the conversation or read the blog post here: https://podcastingforbusiness.com/94

Tune in to the full episode to learn about:

• How Susan Frew Got Into AI
• Susan’s AI-Powered Podcast Production
• Susan’s Podcasting for Business Goals
• AI and Content Creation
• Letting AI Use Your Voice
• What You Shouldn’t Use AI For
• Balancing AI and Human Workflows
• AI, Intellectual Property, and Privacy
• AI’s Evolution and Environmental Impact
• The Future of Podcasting and Human Connection

My book, Podcasting for Business is now available on Amazon — learn more about it here.

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Podcasting for Business Conference 2024

We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.

It's happening from November 13th to 15th this year. Learn more about PFBCon here.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“I think that people are going to continue to create these artificial shows. I think that the human race needs to put a stake in the ground and say no. Because I believe the antithesis or the polar opposite of the AI is human connection.” - Susan Frew

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Susan Frew | Website | LinkedIn | Instagram | Facebook

Related:

• Will AI Replace Writers? with Karl Sona
• Stories, Service & The Authentic You with Brigitte Bojkowszky

Being in this space gives us tons of flexibility about the kinds of shows we create and the kinds of results we generate with them - but there are other kinds of organizations with different structures who are doing really interesting things with Podcasting too.

My guest today has some incredible examples of how non-profits, advocacy groups, and even governmental organizations are using podcasts to achieve their unique missions.

Andrea Klunder is the founder and lead producer of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and podcast experiences for artists, organizations, and creative leaders who are making a cultural impact through meaningful storytelling.

We’re going all in to talk about out-of-the-box podcasting — listen to our conversation or read the blog post here: https://podcastingforbusiness.com/93

Tune in to the full episode to learn about:

• The Creative Impostor Studios
• Different Paths to The Podcasting Industry
• Non-Profit Versus For-Profit Podcasting
• Balancing Audio and Print for Maximum Impact
• Intuition, Data, and Communication
• The Priorities of Nonprofit Podcasting
• How Podcast Starts for Organizations
• Turning Podcast Excitement into Strategy

My book, Podcasting for Business is now available on Amazon — learn more about it here.

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Podcasting for Business Conference 2024

We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.

It's happening from November 13th to 15th this year. Learn more about PFBCon here.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“Whatever the mission of that organization is... if you can help them fulfill that mission in a way, then you are doing your job.” - Andre Klunder

“Podcasting is a tool specifically designed to accomplish a certain goal or solve a certain problem.” - Megan Dougherty

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Andrea Klunder | Website | Podcast | LinkedIn | Instagram

Related:

• Does Your Podcast Format Match Your Podcast Goals?
• Achieving Business Goals with Podcast Managers with Ted Cragg

You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or promotion, or work with a third-party service provider who can do any of the above.

Sometimes even that, however, is too much on your plate, and in those cases, then an OBM, or Online Business Manager can help fill any gaps.

Today I’m chatting with Ashley Connell, the founder of Prowess Project which is an Online Business Manager resource and training academy. She’s also the host of the Prowess Hour, a weekly livestream and podcast giving OBMs the skills and insights they need to grow their businesses.

We’re talking about what an OBM is, how they can help ease the lift of a podcast in your company, and how to know if and when bringing on this kind of support is the right move to grow your business… and take over the podcast.

Listen to the episode or read the blog post here: https://podcastingforbusiness.com/92

Tune in to the full episode to learn about:

• What an online business manager is
• OBMs vs COOs vs VAs
• How to hand off the reins to your OBM
• What OBMs can do for your business & operations
• The OBM Opportunity Podcast
• Signs that you need an online business manager
• Ashley Connell’s awesome AI tool

My book, Podcasting for Business is now available on Amazon — learn more about it here.

Connect with Ashley Connell

Ashley: “Pop over to prowessproject.com.

We are at @prowessproject on all of the socials and come drop us a line. Check us out. I would love to just hear what your own bottlenecks are, and I would love to hear, are you a spreadsheet brain or a spider web brain?”

Megan: “So on social, tag me @oscpodcasting, tag Ashley @prowessproject, and let us know if you are a spreadsheet or a spiderweb brain.”

Next Week on The Company Show

Next week, I’ve got another podcasting expert conversation to share with you and we’re going to be talking about something I’m pretty sure you’ve thought of at least once - Podcast Merch. It’s going to be a good one.

Subscribe to the Company Show, so you don’t miss it!

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Podcasting for Business Conference 2024

We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.

It's happening from November 13th to 15th this year. Learn more about PFBCon here.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“You give a VA a task and they execute. You give an online business manager your vision and they strategize.” - Ashley Connell

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Ashely Connell | Website | LinkedIn | YouTube

• Free Consultation
• Unlock the AI Advantage

Related:

• Working with VAs for Your Podcast with Kristy Yoder
• Achieving Business Goals with Podcast Managers with Ted Cragg

In this concluding episode, Tom Fox and Megan Dougherty discuss the upcoming release of Megan’s book Podcasting for Business and why podcasting is vital for most businesses. They highlight the benefits of building relationships, trust, and authority and creating evergreen content. Tom passionately argues that every business should have a podcast, citing its cost-effectiveness and ability to reach a vast audience. Megan provides a balanced view, suggesting that while podcasting offers long-term benefits, its timing should be considered based on the business’s current stage. The episode concludes with a focus on the fun and strategic aspects of podcasting and a reminder that the book is available now!

Get your Copy of Podcasting for Business

In this episode, Tom and Megan discuss strategic guest selection for various podcast formats, including thought leadership and relationship-building. They discuss the importance of consistent branding in visual and audio elements and highlight the necessity of thorough show notes and effective real estate utilization for audience engagement and SEO. Megan also hints at upcoming resources and workshops tied to their book, offering practical tools for optimizing podcast ROI.

Get the Book!

Check out the episode on the Compliance Podcast Network

In this episode, Tom and Megan discuss the integration of podcast blueprints with specific metrics to optimize business outcomes. They explore various blueprints and potential conflicts with metrics and provide practical examples. The episode also covers crucial elements for launching or relaunching a podcast, focusing on content, charisma, and connection. They also discuss the importance of consistent podcast cadence, choosing between audio and video formats, and maintaining high audio quality. Practical advice is given on setting up a recording environment to ensure the best sound quality for your podcast.

Get the Book!

Check out the episode on the Compliance Podcast Network

In this episode, host Tom Fox and Megan Dougherty wrap up their series on podcast metrics. They discuss the depth and breadth of metrics covered in Megan’s book and explain how each metric can be optimized for a business podcast. The conversation covers monthly recurring revenue, labor cost savings, affiliate sales, sponsorship dollars, and downloads, providing examples and insights on how these metrics can be leveraged for business success. Megan also shares anecdotes and practical advice on using podcasts to achieve various business goals.

Get the Book!

Check it out on the Compliance Podcast Network

In this episode, Tom and Megan continue reviewing crucial podcast metrics, focusing on brand awareness, social media engagement, list growth, sales qualified leads, and product sales. Megan discusses the challenges and strategies for optimizing each metric, offering practical examples and insights from her experience and research. The episode emphasizes the importance of creating thought leadership content and engaging directly with the audience to build brand recognition and drive business goals.

Get the Book!

Check it out on the Compliance Podcast Network

In this episode, Tom Megan provides a three-episode review of the essential metrics that business podcasters should track. They start with referrals, explaining how relationship-building podcasts can generate valuable business leads. They move on to sales cycle length, demonstrating how podcasts can accelerate customer engagement. They also discuss promotional opportunities, SEO benefits, and new product creation. Megan emphasizes the importance of creating content that serves both SEO and business objectives, providing real-life examples and actionable insights.

Get the Book!

Check out this Episode on the Compliance Podcast Network

In this episode, Tom and Megan look at the importance of metrics in podcasting and introduce the concept of Podcast Value Math—a system to measure various kinds of value a podcast can provide. Megan shares her passion for numbers and systematization, discussing how different metrics contribute to business outcomes. They explore how to track and optimize metrics to enhance podcast performance, touching on the 15 specific business metrics outlined in their book. The episode lays the groundwork for a comprehensive understanding of utilizing metrics to validate a podcast’s effectiveness and ensure it aligns with overall business goals.

Get the Book!

Check it out on the Compliance Podcast Network!

In this episode, Tom and Megan explore the nuances of podcasting for business. They discuss the critical differences between business and personal podcasts and emphasize the importance of integrating them into your marketing strategy. Megan introduces the concept of ‘Podcast Blueprints,’ outlining the five key objectives: audience engagement, relationship building, thought leadership, conversion, and content creation. Through practical advice and real-life examples, they explore how businesses can effectively tailor their podcasts to meet specific strategic goals.

Get the Book!

Check it out on the Compliance Podcast Network!

In this inaugural episode of this limited podcast series, Tom visits with Megan Dougherty about her new book, Podcasting for Business. Megan shares her journey, starting with the reasons for writing the book, the development of her methodologies, and the timing behind its release. She explains who the book is for and highlights the changes witnessed in the podcasting industry since 2017. Megan discusses her writing process, the importance of outlines, and how she utilized her beta team for feedback. The episode also touches on repurposing content and the book’s availability for pre-order.

Get the Book!

Check it out on the Compliance Podcast Network!

I know what we do is valuable and our clients appreciate it — but as my business partner, and today’s guest is always saying: people connect with stories, and you need to create one that draws people in.

One of the ways to do this the most quickly and that sees the highest rates of conversion is by sharing video content for your business and your podcast.

Dan Bennet, the creator of Video For Entrepreneurs, has over 15 years in the video production industry and worked with brands like Harley Davidson and Bud Light before forming his company to help entrepreneurs with businesses of all sizes look and feel great on camera.

He is joining me today to talk about video and I know I’m not the only person who tends to shy away from it. Dan tells us how to be camera ready, explains his methodology of video content strategy and answers the question: is it really okay to share talking head zoom videos of your podcast?

Listen to the episode or read the blog post here: podcastingforbusiness.com/91

Tune in to the full episode to learn:

• The True Power of Video
• How to Bring Humanness into Your Business Videos
• Is Your Business Ready for Video?
• The Solar System Methodology
• Integrating Short-Form Videos into Your Strategy
• Why Storytelling Should Be Your First Focus
• Overcoming Camera Nerves with Simple Techniques
• Is a Talking Head Video Enough?
• Pre-production, recording, & post-production strategies
• Dan Bennett’s Body of Work
• Strategic deployment and sales as service

My book, Podcasting for Business is coming out this September — learn more about it here.

Podcasting for Business

We are gearing up over here at One Stone Creative for the launch of my new book, Podcasting for Business — how to create a show that makes a bottom line difference for your company.

The official launch date is on September 10th, just a couple of weeks away. And if you decide between now and then that you'd like to pre-order a copy, then I would be thrilled to give you a completely free ticket to this year's Podcasting for Business Conference.

The book is comprehensive. My spouse called it both amusing and exhaustive. It covers:

• the Business Podcast Blueprints
• how to use Podcast Value Math to measure the right things for your business
• how to choose a goal that's actually going to make an impact

Then we go into 15 specific business outcomes that we call the metrics that you can optimize a show for to start seeing those results in your business.

I'm very proud of it, and I think you will get a lot out of it. So, if you would like to pre-order that, you can do so here. If you do so, you will get my undying gratitude and the free ticket to the Podcasting for Business conference, which is going to be a great event this year.

Key Quotes

“ I've got so many examples from so many places where video just leveraged windows and doors wide open for people and that video has got six views.” - Dan Bennett

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Dan Bennett | Website | LinkedIn | Instagram | Complimentary Strategy Call

Related:

• Does Your Podcast Need to Be on Video? with Megan Dougherty
• Video Podcasts: Reflections and Decisions
• The Video Advantage for SEO with Atiba De Souza
• Should Company Podcasts be Company Vlogs? An Audio vs. Video Showdown

But there are others that require a lot of education before someone has enough understanding to be able to make an informed decision about what exactly the product is and how it might be able to help them if they should choose to buy it.

Now, a podcast can do a lot of heavy lifting when it comes to filling that gap and providing the education and the understanding required for someone to make a buying decision, and it can make tons of other areas of your sales and delivery process a lot easier.

Today, I've got a deep dive into a podcast process and optimization strategy for you with Deniero Bartolini, host of The Remote CEO show podcast. He's a digital entrepreneur, bestselling author and founder of Remote CEO, a company that helps professional firms scale with remote teams.

Deniero has been podcasting for almost a decade and a half and is incredibly generous with his insights into the different ways that you can leverage a podcast in a business, from providing that critical early information and education to potential clients of high ticket offers, to building trust with new and old clients of any kind of product and increasing your revenue, which is not always easy as a direct line through podcasting, but he's got some great examples and in case studies of exactly how he has helped clients do that.

Listen to the episode below or read the blog post here: podcastingforbusiness.com/90

Tune in to the full episode to learn:

• Deniero Bartoloni’s journey from DJing to podcasting
• Indoctrination through podcasting
• Podcasting and the sales cycle
• Balancing solo and interview episodes
• Streamlining podcast production with The Remote CEO
• How metrics and audience goals shape growth
• Podguesting versus hosting
• Finding the right podcast persona
• Signs that you should podcast for your business

My book, Podcasting for Business is coming out this September — learn more about it here.

Connect with Deniero Bartolini

Deniero: “Everybody can find me at denierob.com — book, podcasts, and everything else.

If you are a solopreneur looking to scale up with a remote team, or you are an existing business owner that has maybe a team of 10, 15 people, but you also want to build a hybrid team, then also reach out to us because we have some great stuff that we want to share with you.”

Website | LinkedIn | Instagram | The Remote CEO Show

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“A confused mind never buys.” - Deniero Bartolini

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Deniero Bartolini | Website | LinkedIn | Instagram | The Remote CEO Show



Related:

• Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
• The Power of Strategy with Stephanie Feger

You already know that my book, Podcasting for Business is written and available for pre-order here.

But what you don’t know is that my coach, Amy Collette and I documented the entire process of writing it in a 7 episode podcast series that you can listen to right now.

All of it. The good. The bad. The grumpy. And there is some grumpy.

All 7 episodes are live, and if you want a glimpse behind the curtains of writing a book - from the idea to the manuscript, I suggest you check it out.

If writing a book has been on your radar - or you’ve got half a dozen on your shelf and you want to enjoy watching struggle through title one - check out the series. It’s truly a tell-all, and I admit, I’m a little nervous to be so visible in public. So be kind.

Today, I want to share the first full episode of Unleash Your Inner Author. This is where Amy and I talk about the book I planned to write, what worries and concerns I had about it, and what the process was going to look like.

Listen to Episode 1: The Kickoff or read the blog post here: podcastingforbusiness.com/89

Tune in to the full episode to learn:

• The Business Podcast Blueprints
• Procrastinating for purpose
• Fear, confidence, and excitement
• Done energy: The pros and cons
• Leveraging a Book for Credibility and Client Engagement
• The Intensive Two-Day Retreat: Jumpstarting Your Book
• Managing the Urge to Jump into Content Writing
• Streamlining Decision-Making with Filters

·

My book, Podcasting for Business is coming out this September — learn more about it here.

Final Thoughts

This was such an interesting process, and really, a strange one for me. It’s truly a tell-all about the experience, and there are parts that, looking back on, I find a little embarrassing. But none of us are our best all the time - and I’ve learned that it is pretty common to get a little grumpy and resistant during the coaching process.

It was important to both me and Amy to show the whole process - challenges and all. This series really does go through everything that we did together to get Podcasting For Business ready to publish - and I’m so happy with how it’s come together.

I want to publicly thank Amy for all of her support, amazing advice, wonderful accountability and grace.

Check out all of the episodes here.

And if you want to grab a copy of the book, you can do so, and get a free ticket to the Podcasting For Business Conference by visiting this link.

Key Quotes

“I don't want done energy yet because it's not done yet.” - Megan Dougherty

“I love to celebrate all throughout the process. You got to celebrate those small wins because it's easy to check off that accomplishment.” - Amy Collette

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023



Check out all the episodes of the Unleash Your Inner Author podcast!

Unleash Your Inner Author | LinkedIn | Instagram | Facebook

• Join the UYIA Coaching Program.
• Get your book published here.

Get a copy of The Gratitude Connection

• Amy’s got a new book coming soon! Get updates here.

Related:

• Pitching and Podcasting for Authors with Angie Trueblood
• Guest Post: Author Marketing 101 – Because your book won’t sell itself.
• Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann