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  <title><![CDATA[Building Bigfoot]]></title>
  <description><![CDATA[If raising tons of money and taking a business public is called a Unicorn, what’s it called when you’re growing a successful business that’s bootstrapped? It’s a Bigfoot. Join Jonathan Whiting, entrepreneur and co-CEO of StreetText as he interviews like-minded entrepreneurs about building their business profitably, their journey, and their strategies. This is the show for anyone who took the leap of faith to pursue their passion in business and chase their dreams. It’s story time.]]></description>
  <itunes:summary><![CDATA[If raising tons of money and taking a business public is called a Unicorn, what’s it called when you’re growing a successful business that’s bootstrapped? It’s a Bigfoot. Join Jonathan Whiting, entrepreneur and co-CEO of StreetText as he interviews like-minded entrepreneurs about building their business profitably, their journey, and their strategies. This is the show for anyone who took the leap of faith to pursue their passion in business and chase their dreams. It’s story time.]]></itunes:summary>
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  <copyright><![CDATA[© 2023 Building Bigfoot]]></copyright>
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  <pubDate>Wed, 24 Jan 2024 17:06:06 -0500</pubDate>
  <lastBuildDate>Tue, 13 Aug 2024 11:59:58 -0400</lastBuildDate>
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    <title><![CDATA[Building Bigfoot]]></title>
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  <link>https://streettext.com</link>
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  <itunes:author><![CDATA[Jonathan Whiting]]></itunes:author>
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    <itunes:name><![CDATA[Jonathan Whiting]]></itunes:name>
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  <title><![CDATA[34: Inside Tech Company Leadership: The Real Secrets to Success with Daniel Usenko]]></title>
  <description><![CDATA[In this episode of Building Bigfoot, Daniel, CEO of Pixellu, recounts his path from an immigrant to a thriving entrepreneur in the US. He discusses the initial failure of their first app and the successful pivot to Smart Albums, highlighting the significance of customer validation and word-of-mouth in business growth. Daniel and Jonathan explore the transition from one-time software fees to a subscription model, the costs of running a tech company and the importance of solving real customer problems. They also touch on personal growth, with Daniel recommending continuous learning and sharing how stoicism and certain books have influenced his mindset.

Daniel Usenko is a film photographer based in Seattle. He is a co-founder and CEO of Pixellu, a software company that helps other photographers run successful businesses.

What We Discuss:

(00:04:20) The initial failure of Pixellu's first app, Touch Albums, and the subsequent pivot to develop Smart Albums.

(00:14:58) The challenges faced in the early stages of Pixellu, emphasizing the need to solve real problems and the difficulty of bootstrapping a business.

(00:16:58) Daniel explains how Pixellu was funded and the pivotal moment when the app succeeded in generating substantial revenue.

(00:19:26) The importance of customer validation.

(00:21:28) Daniel reflects on Pixellu's growth journey over ten years, highlighting the role of word-of-mouth and investing in branding, email marketing and other strategies.

(00:22:15) Daniel discusses the various strategies used to grow the business, including trade shows, advertisements and product pricing.

(00:23:24) The challenges of transitioning from a one-time fee model to a subscription-based model and the impact on revenue.

(00:24:33) The high costs of starting a tech company, including development, product, design, customer support and marketing.

(00:26:35) Daniel reflects on the unexpected blessings of working with a global team and the experiences gained from meeting people worldwide.

(00:28:08) The high cost of starting a business, particularly related to team expenses and the need for investment.

(00:29:52) Strategies to mitigate business risks, including hiring international talent and seeking investors.

 (00:31:57) It's important to focus on solving customer problems rather than just pursuing a business idea.

(00:35:13) The difference between innovation and continual improvement.

(00:43:17) Daniel shares his vision of personal growth and leadership, aiming to be a better version of himself and a capable leader in the future.

(00:50:09) Challenges faced in releasing new features and troubleshooting for continuous feature shipping.

(00:51:36) The importance of passion for improvement and the mission in software development.

Book Recommendations:
Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
The Jobs to Be Done Playbook by James Kalbach

Episode Resources:
Pixellu | Instagram
Pixellu | Website
Daniel Usenko | Instagram
Daniel Usenko | LinkedIn
Daniel Usenko | Website]]></description>
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  <pubDate>Mon, 01 Jan 2024 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[34: Inside Tech Company Leadership: The Real Secrets to Success with Daniel Usenko]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this episode of Building Bigfoot, Daniel, CEO of Pixellu, recounts his path from an immigrant to a thriving entrepreneur in the US. He discusses the initial failure of their first app and the successful pivot to Smart Albums, highlighting the significance of customer validation and word-of-mouth in business growth. Daniel and Jonathan explore the transition from one-time software fees to a subscription model, the costs of running a tech company and the importance of solving real customer problems. They also touch on personal growth, with Daniel recommending continuous learning and sharing how stoicism and certain books have influenced his mindset.

Daniel Usenko is a film photographer based in Seattle. He is a co-founder and CEO of Pixellu, a software company that helps other photographers run successful businesses.

What We Discuss:

(00:04:20) The initial failure of Pixellu's first app, Touch Albums, and the subsequent pivot to develop Smart Albums.

(00:14:58) The challenges faced in the early stages of Pixellu, emphasizing the need to solve real problems and the difficulty of bootstrapping a business.

(00:16:58) Daniel explains how Pixellu was funded and the pivotal moment when the app succeeded in generating substantial revenue.

(00:19:26) The importance of customer validation.

(00:21:28) Daniel reflects on Pixellu's growth journey over ten years, highlighting the role of word-of-mouth and investing in branding, email marketing and other strategies.

(00:22:15) Daniel discusses the various strategies used to grow the business, including trade shows, advertisements and product pricing.

(00:23:24) The challenges of transitioning from a one-time fee model to a subscription-based model and the impact on revenue.

(00:24:33) The high costs of starting a tech company, including development, product, design, customer support and marketing.

(00:26:35) Daniel reflects on the unexpected blessings of working with a global team and the experiences gained from meeting people worldwide.

(00:28:08) The high cost of starting a business, particularly related to team expenses and the need for investment.

(00:29:52) Strategies to mitigate business risks, including hiring international talent and seeking investors.

 (00:31:57) It's important to focus on solving customer problems rather than just pursuing a business idea.

(00:35:13) The difference between innovation and continual improvement.

(00:43:17) Daniel shares his vision of personal growth and leadership, aiming to be a better version of himself and a capable leader in the future.

(00:50:09) Challenges faced in releasing new features and troubleshooting for continuous feature shipping.

(00:51:36) The importance of passion for improvement and the mission in software development.

Book Recommendations:
Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
The Jobs to Be Done Playbook by James Kalbach

Episode Resources:
Pixellu | Instagram
Pixellu | Website
Daniel Usenko | Instagram
Daniel Usenko | LinkedIn
Daniel Usenko | Website]]></itunes:summary>
  <content:encoded><![CDATA[In this episode of Building Bigfoot, Daniel, CEO of Pixellu, recounts his path from an immigrant to a thriving entrepreneur in the US. He discusses the initial failure of their first app and the successful pivot to Smart Albums, highlighting the significance of customer validation and word-of-mouth in business growth. Daniel and Jonathan explore the transition from one-time software fees to a subscription model, the costs of running a tech company and the importance of solving real customer problems. They also touch on personal growth, with Daniel recommending continuous learning and sharing how stoicism and certain books have influenced his mindset.

Daniel Usenko is a film photographer based in Seattle. He is a co-founder and CEO of Pixellu, a software company that helps other photographers run successful businesses.

What We Discuss:

(00:04:20) The initial failure of Pixellu's first app, Touch Albums, and the subsequent pivot to develop Smart Albums.

(00:14:58) The challenges faced in the early stages of Pixellu, emphasizing the need to solve real problems and the difficulty of bootstrapping a business.

(00:16:58) Daniel explains how Pixellu was funded and the pivotal moment when the app succeeded in generating substantial revenue.

(00:19:26) The importance of customer validation.

(00:21:28) Daniel reflects on Pixellu's growth journey over ten years, highlighting the role of word-of-mouth and investing in branding, email marketing and other strategies.

(00:22:15) Daniel discusses the various strategies used to grow the business, including trade shows, advertisements and product pricing.

(00:23:24) The challenges of transitioning from a one-time fee model to a subscription-based model and the impact on revenue.

(00:24:33) The high costs of starting a tech company, including development, product, design, customer support and marketing.

(00:26:35) Daniel reflects on the unexpected blessings of working with a global team and the experiences gained from meeting people worldwide.

(00:28:08) The high cost of starting a business, particularly related to team expenses and the need for investment.

(00:29:52) Strategies to mitigate business risks, including hiring international talent and seeking investors.

 (00:31:57) It's important to focus on solving customer problems rather than just pursuing a business idea.

(00:35:13) The difference between innovation and continual improvement.

(00:43:17) Daniel shares his vision of personal growth and leadership, aiming to be a better version of himself and a capable leader in the future.

(00:50:09) Challenges faced in releasing new features and troubleshooting for continuous feature shipping.

(00:51:36) The importance of passion for improvement and the mission in software development.

Book Recommendations:
Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
The Jobs to Be Done Playbook by James Kalbach

Episode Resources:
Pixellu | Instagram
Pixellu | Website
Daniel Usenko | Instagram
Daniel Usenko | LinkedIn
Daniel Usenko | Website]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode of Building Bigfoot, Daniel, CEO of Pixellu, recounts his path from an immigrant to a thriving entrepreneur in the US. He discusses the initial failure of their first app and the successful pivot to Smart Albums, highlighting the si...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>34</itunes:episode>
</item>
<item>
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  <title><![CDATA[33: Aligning Your Business With Your Soul's Purpose with Calvin Correli, CEO and Founder of Simplero]]></title>
  <description><![CDATA[In this episode of Building Bigfoot, host Jonathan interviews Calvin Correli, the CEO and founder of Simplero, a platform to make your business more simple! Calvin shares his journey of self-discovery and the realization of his purpose, which led to the creation of Simplero. They discuss the importance of authenticity, self-worth and simplicity in both life and business. Calvin also shares his insights on the soul of a company, the process of healing and finding self-love, and the significance of humility in leadership. The conversation provides valuable insights for entrepreneurs seeking to align their business with their soul's purpose.
Calvin Correli is a serial entrepreneur, speaker, author, investor and the founder and CEO of Simplero. Using Simplero, businesses have generated more than $500 million in revenue.

What We Discuss:
(00:01:29) Calvin shares the moment of his spiritual awakening and how it led him to the idea of integrating spirituality and entrepreneurship.

(00:03:13) Calvin explains that we each have a reason for coming to Earth and that our job is to figure out our purpose and live it, especially in the context of business.

(00:09:39) Calvin shares his story about how he stumbled upon the course creation space in 2008 and how it led him to explore online courses as a way to teach others.

(00:11:03) Calvin's journey of trying different things and feeling wrong until he found his purpose.

(00:11:54) How Calvin realized that his purpose is to integrate spirituality and entrepreneurship, and how everything he did after that fit into that lens.

(00:13:04) The value of simplicity in work and life and how it is Calvin's medicine to counteract the tendency to complicate things.

(00:21:49) How early childhood experiences shape our sense of self-worth and the pursuit of love and achievement to compensate for it.

(00:24:22) Why many entrepreneurs are driven by the need for achievement and external validation, and how it can lead to a lack of fulfillment.

(00:28:59) The fear of losing drive when seeking fulfillment from within, and the importance of replacing external validation with a stronger internal drive for long-term success.

(00:33:56) The negative impact of self-judgment on personal growth and opportunities for others.

(00:35:52) The importance of being able to repair relationships and mistakes, both in personal and business environments.

(00:40:11) How products and companies have a soul, and the importance of understanding and nurturing that essence.

(00:46:01) The challenges Calvin faced early on in building his business and how he overcame them.

(00:47:33) Calvin reflects on what advice he would give himself 20 years ago, emphasizing the importance of self-belief and feeling worthy of success.

(00:48:48) The importance of visualization in uncovering negative beliefs and how to deal with them by being aware and allowing the feelings to move through.

Episode Resources:
Simplero | Website
Calvin Correli | X (formerly Twitter)
Calvin Correli | LinkedIn]]></description>
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  <pubDate>Mon, 25 Dec 2023 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/ee4cbf82-3f34-4c89-ae4e-a19cc5ad8978/episode.mp3" />
  <itunes:title><![CDATA[33: Aligning Your Business With Your Soul's Purpose with Calvin Correli, CEO and Founder of Simplero]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this episode of Building Bigfoot, host Jonathan interviews Calvin Correli, the CEO and founder of Simplero, a platform to make your business more simple! Calvin shares his journey of self-discovery and the realization of his purpose, which led to the creation of Simplero. They discuss the importance of authenticity, self-worth and simplicity in both life and business. Calvin also shares his insights on the soul of a company, the process of healing and finding self-love, and the significance of humility in leadership. The conversation provides valuable insights for entrepreneurs seeking to align their business with their soul's purpose.
Calvin Correli is a serial entrepreneur, speaker, author, investor and the founder and CEO of Simplero. Using Simplero, businesses have generated more than $500 million in revenue.

What We Discuss:
(00:01:29) Calvin shares the moment of his spiritual awakening and how it led him to the idea of integrating spirituality and entrepreneurship.

(00:03:13) Calvin explains that we each have a reason for coming to Earth and that our job is to figure out our purpose and live it, especially in the context of business.

(00:09:39) Calvin shares his story about how he stumbled upon the course creation space in 2008 and how it led him to explore online courses as a way to teach others.

(00:11:03) Calvin's journey of trying different things and feeling wrong until he found his purpose.

(00:11:54) How Calvin realized that his purpose is to integrate spirituality and entrepreneurship, and how everything he did after that fit into that lens.

(00:13:04) The value of simplicity in work and life and how it is Calvin's medicine to counteract the tendency to complicate things.

(00:21:49) How early childhood experiences shape our sense of self-worth and the pursuit of love and achievement to compensate for it.

(00:24:22) Why many entrepreneurs are driven by the need for achievement and external validation, and how it can lead to a lack of fulfillment.

(00:28:59) The fear of losing drive when seeking fulfillment from within, and the importance of replacing external validation with a stronger internal drive for long-term success.

(00:33:56) The negative impact of self-judgment on personal growth and opportunities for others.

(00:35:52) The importance of being able to repair relationships and mistakes, both in personal and business environments.

(00:40:11) How products and companies have a soul, and the importance of understanding and nurturing that essence.

(00:46:01) The challenges Calvin faced early on in building his business and how he overcame them.

(00:47:33) Calvin reflects on what advice he would give himself 20 years ago, emphasizing the importance of self-belief and feeling worthy of success.

(00:48:48) The importance of visualization in uncovering negative beliefs and how to deal with them by being aware and allowing the feelings to move through.

Episode Resources:
Simplero | Website
Calvin Correli | X (formerly Twitter)
Calvin Correli | LinkedIn]]></itunes:summary>
  <content:encoded><![CDATA[In this episode of Building Bigfoot, host Jonathan interviews Calvin Correli, the CEO and founder of Simplero, a platform to make your business more simple! Calvin shares his journey of self-discovery and the realization of his purpose, which led to the creation of Simplero. They discuss the importance of authenticity, self-worth and simplicity in both life and business. Calvin also shares his insights on the soul of a company, the process of healing and finding self-love, and the significance of humility in leadership. The conversation provides valuable insights for entrepreneurs seeking to align their business with their soul's purpose.
Calvin Correli is a serial entrepreneur, speaker, author, investor and the founder and CEO of Simplero. Using Simplero, businesses have generated more than $500 million in revenue.

What We Discuss:
(00:01:29) Calvin shares the moment of his spiritual awakening and how it led him to the idea of integrating spirituality and entrepreneurship.

(00:03:13) Calvin explains that we each have a reason for coming to Earth and that our job is to figure out our purpose and live it, especially in the context of business.

(00:09:39) Calvin shares his story about how he stumbled upon the course creation space in 2008 and how it led him to explore online courses as a way to teach others.

(00:11:03) Calvin's journey of trying different things and feeling wrong until he found his purpose.

(00:11:54) How Calvin realized that his purpose is to integrate spirituality and entrepreneurship, and how everything he did after that fit into that lens.

(00:13:04) The value of simplicity in work and life and how it is Calvin's medicine to counteract the tendency to complicate things.

(00:21:49) How early childhood experiences shape our sense of self-worth and the pursuit of love and achievement to compensate for it.

(00:24:22) Why many entrepreneurs are driven by the need for achievement and external validation, and how it can lead to a lack of fulfillment.

(00:28:59) The fear of losing drive when seeking fulfillment from within, and the importance of replacing external validation with a stronger internal drive for long-term success.

(00:33:56) The negative impact of self-judgment on personal growth and opportunities for others.

(00:35:52) The importance of being able to repair relationships and mistakes, both in personal and business environments.

(00:40:11) How products and companies have a soul, and the importance of understanding and nurturing that essence.

(00:46:01) The challenges Calvin faced early on in building his business and how he overcame them.

(00:47:33) Calvin reflects on what advice he would give himself 20 years ago, emphasizing the importance of self-belief and feeling worthy of success.

(00:48:48) The importance of visualization in uncovering negative beliefs and how to deal with them by being aware and allowing the feelings to move through.

Episode Resources:
Simplero | Website
Calvin Correli | X (formerly Twitter)
Calvin Correli | LinkedIn]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode of Building Bigfoot, host Jonathan interviews Calvin Correli, the CEO and founder of Simplero, a platform to make your business more simple! Calvin shares his journey of self-discovery and the realization of his purpose, which led t...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>33</itunes:episode>
</item>
<item>
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  <title><![CDATA[32: Windy Goss ON: Building A Thriving Real Estate Business]]></title>
  <description><![CDATA[In this episode of Building Bigfoot, host Jonathan interviews real estate professional Windy Goss. Windy shares her journey in real estate, her transition to EXP and her approach to client satisfaction. She emphasizes the importance of a positive mindset, being coachable and utilizing social media for business growth. Windy also discusses her experience with property management, the role of her assistant and the significance of having a supportive team. The conversation highlights Windy's passion for helping other agents improve their skills, her belief in prioritizing clients over commission and her philosophy of detaching from outcomes for long-term success.
Windy is a real estate tech influencer, speaker and community leader. Not only is she a top-producing agent selling more than 60 homes a year, but she is also a broker running a successful team of agents in the Las Vegas area. She's constantly giving back to the community and sharing her strategies.

What We Discuss:
(00:01:25) Windy explains her transition into EXP and what the benefits are, as well as her motivation to grow without increasing her workload.

(00:11:38) The natural tendency of empathetic individuals to allow pain to exist before moving forward.

(00:12:21) The choice individuals have in moments of pain and the impact their mindset has on themselves and others.

(00:13:33) Windy shares her background growing up in a small town, her experiences in different careers and her decision to pursue a career in real estate.

(00:23:31) The power social media has for staying connected with friends and clients.

(00:24:18) Windy's eight-year journey of building confidence and eventually opening her own brokerage.

(00:33:54) Why it's important to have a team in real estate for improving productivity and efficiency.

(00:36:21) The need for agents to focus on high-value activities and delegate tasks to assistants or team members.

(00:40:27) Windy shares her experience of implementing a morning routine and how it has positively impacted her productivity and mindset.

(00:44:34) In order to be coachable, you need to have a mindset of learning and accountability.

(00:46:31) Conversation about the challenges of navigating changes in the industry and the need for a strong "why" to stay motivated.

(00:51:38) It's important to surround yourself with people who set inspiring goals and have a positive mindset.

(00:56:39) The danger of being emotionally attached to outcomes and how detaching from them can lead to better results as well as client satisfaction.

(00:59:33) The power of selfless service, giving to others without expecting anything in return, and how it can lead to loyalty, referrals and business growth.

(01:04:32) Windy reflects on her past experiences and shares advice she would give to her younger self, including staying positive, pouring oneself into work and embracing a mindset of growth and positivity.

Episode Resources:
Windy Goss | Website
Windy Goss | Instagram]]></description>
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  <pubDate>Mon, 18 Dec 2023 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[32: Windy Goss ON: Building A Thriving Real Estate Business]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this episode of Building Bigfoot, host Jonathan interviews real estate professional Windy Goss. Windy shares her journey in real estate, her transition to EXP and her approach to client satisfaction. She emphasizes the importance of a positive mindset, being coachable and utilizing social media for business growth. Windy also discusses her experience with property management, the role of her assistant and the significance of having a supportive team. The conversation highlights Windy's passion for helping other agents improve their skills, her belief in prioritizing clients over commission and her philosophy of detaching from outcomes for long-term success.
Windy is a real estate tech influencer, speaker and community leader. Not only is she a top-producing agent selling more than 60 homes a year, but she is also a broker running a successful team of agents in the Las Vegas area. She's constantly giving back to the community and sharing her strategies.

What We Discuss:
(00:01:25) Windy explains her transition into EXP and what the benefits are, as well as her motivation to grow without increasing her workload.

(00:11:38) The natural tendency of empathetic individuals to allow pain to exist before moving forward.

(00:12:21) The choice individuals have in moments of pain and the impact their mindset has on themselves and others.

(00:13:33) Windy shares her background growing up in a small town, her experiences in different careers and her decision to pursue a career in real estate.

(00:23:31) The power social media has for staying connected with friends and clients.

(00:24:18) Windy's eight-year journey of building confidence and eventually opening her own brokerage.

(00:33:54) Why it's important to have a team in real estate for improving productivity and efficiency.

(00:36:21) The need for agents to focus on high-value activities and delegate tasks to assistants or team members.

(00:40:27) Windy shares her experience of implementing a morning routine and how it has positively impacted her productivity and mindset.

(00:44:34) In order to be coachable, you need to have a mindset of learning and accountability.

(00:46:31) Conversation about the challenges of navigating changes in the industry and the need for a strong "why" to stay motivated.

(00:51:38) It's important to surround yourself with people who set inspiring goals and have a positive mindset.

(00:56:39) The danger of being emotionally attached to outcomes and how detaching from them can lead to better results as well as client satisfaction.

(00:59:33) The power of selfless service, giving to others without expecting anything in return, and how it can lead to loyalty, referrals and business growth.

(01:04:32) Windy reflects on her past experiences and shares advice she would give to her younger self, including staying positive, pouring oneself into work and embracing a mindset of growth and positivity.

Episode Resources:
Windy Goss | Website
Windy Goss | Instagram]]></itunes:summary>
  <content:encoded><![CDATA[In this episode of Building Bigfoot, host Jonathan interviews real estate professional Windy Goss. Windy shares her journey in real estate, her transition to EXP and her approach to client satisfaction. She emphasizes the importance of a positive mindset, being coachable and utilizing social media for business growth. Windy also discusses her experience with property management, the role of her assistant and the significance of having a supportive team. The conversation highlights Windy's passion for helping other agents improve their skills, her belief in prioritizing clients over commission and her philosophy of detaching from outcomes for long-term success.
Windy is a real estate tech influencer, speaker and community leader. Not only is she a top-producing agent selling more than 60 homes a year, but she is also a broker running a successful team of agents in the Las Vegas area. She's constantly giving back to the community and sharing her strategies.

What We Discuss:
(00:01:25) Windy explains her transition into EXP and what the benefits are, as well as her motivation to grow without increasing her workload.

(00:11:38) The natural tendency of empathetic individuals to allow pain to exist before moving forward.

(00:12:21) The choice individuals have in moments of pain and the impact their mindset has on themselves and others.

(00:13:33) Windy shares her background growing up in a small town, her experiences in different careers and her decision to pursue a career in real estate.

(00:23:31) The power social media has for staying connected with friends and clients.

(00:24:18) Windy's eight-year journey of building confidence and eventually opening her own brokerage.

(00:33:54) Why it's important to have a team in real estate for improving productivity and efficiency.

(00:36:21) The need for agents to focus on high-value activities and delegate tasks to assistants or team members.

(00:40:27) Windy shares her experience of implementing a morning routine and how it has positively impacted her productivity and mindset.

(00:44:34) In order to be coachable, you need to have a mindset of learning and accountability.

(00:46:31) Conversation about the challenges of navigating changes in the industry and the need for a strong "why" to stay motivated.

(00:51:38) It's important to surround yourself with people who set inspiring goals and have a positive mindset.

(00:56:39) The danger of being emotionally attached to outcomes and how detaching from them can lead to better results as well as client satisfaction.

(00:59:33) The power of selfless service, giving to others without expecting anything in return, and how it can lead to loyalty, referrals and business growth.

(01:04:32) Windy reflects on her past experiences and shares advice she would give to her younger self, including staying positive, pouring oneself into work and embracing a mindset of growth and positivity.

Episode Resources:
Windy Goss | Website
Windy Goss | Instagram]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode of Building Bigfoot, host Jonathan interviews real estate professional Windy Goss. Windy shares her journey in real estate, her transition to EXP and her approach to client satisfaction. She emphasizes the importance of a positive m...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>32</itunes:episode>
</item>
<item>
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  <title><![CDATA[31: Brett Watts ON: Increasing Efficiency and Profits in Business]]></title>
  <description><![CDATA[In this podcast episode, Brett, a successful entrepreneur, shares his journey from a corporate job to building and selling his own business. He discusses the importance of designing a business that enhances life rather than controlling it, the role of discipline in achieving freedom and the significance of outsourcing tasks and trusting others. The two discuss the importance of not only setting clear goals but also understanding the 'why' behind them and staying disciplined in their execution.
Brett helps agency owners build businesses that amplify their life versus controlling it by leveraging the right people, systems and processes, removing the owner from day-to-day decision making without the constant fear of fires or a drop in service quality. Brett and his partner grew their business to more than 16 employees and sold it for more than 7 figures. Now he helps other business owners design their own sellable business.

What We Discuss:
(00:07:15) Accepting that it's okay to delegate tasks and trust others to make decisions because this can lead to increased autonomy and growth in the business.

(00:11:08) Even if you're not a great salesperson, if you focus on activities and outreach it will lead to results.

(00:12:30) Brett shares his background and how he naturally gravitated towards entrepreneurship.

(00:18:16) How building systems, processes and documentation makes a business scalable and attractive for potential buyers.

(00:20:42) Discipline is an important virtue in maximizing outcomes and achieving business growth.

(00:21:19) Creating a to-do list and learning how to prioritize tasks will lead to an increase in productivity and efficiency.

(00:28:06) Finding purpose in the day-to-day journey of building a business, making an impact and achieving personal and professional growth.

(00:31:11) Brett shares his initial emotions and experiences after selling his business.

(00:34:03) Brett discusses why it was important to him to create a business that aligns with his desired lifestyle, including the ability to travel, spend time with family and have personal freedom.

(00:39:07) Brett's current mission and purpose of helping businesses or agencies build a business that can amplify their lives through systems, processes and empowering the team.

(00:41:41) Shifting from a top-down approach to a more autonomous and initiative-driven team dynamic.

(00:42:39) Why it's important to be consistent with goal setting and weekly one-on-one meetings to identify goals and provide the necessary resources for team members to achieve them.

(00:47:58) Tools and methods for documenting processes, including the use of project management tools like Monday.com and the importance of concise and easily accessible written and video instructions.

(00:50:35) The challenges of organizing files and documents in Google Drive and the benefits of using project management tools for easier access and searchability.

(01:00:27) Failure only happens when we allow ourselves to quit.

Episode Resources:
 The Sellable Agency | Website
Brett Watts | Instagram
Brett Watts | Facebook]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/4ddc9208-9998-4d71-b36d-106950a46064/cover-art/original_684d09b4636e9a4a6583c4079ca3a4a4.png" />
  <pubDate>Mon, 11 Dec 2023 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/4ddc9208-9998-4d71-b36d-106950a46064/episode.mp3" />
  <itunes:title><![CDATA[31: Brett Watts ON: Increasing Efficiency and Profits in Business]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Brett, a successful entrepreneur, shares his journey from a corporate job to building and selling his own business. He discusses the importance of designing a business that enhances life rather than controlling it, the role of discipline in achieving freedom and the significance of outsourcing tasks and trusting others. The two discuss the importance of not only setting clear goals but also understanding the 'why' behind them and staying disciplined in their execution.
Brett helps agency owners build businesses that amplify their life versus controlling it by leveraging the right people, systems and processes, removing the owner from day-to-day decision making without the constant fear of fires or a drop in service quality. Brett and his partner grew their business to more than 16 employees and sold it for more than 7 figures. Now he helps other business owners design their own sellable business.

What We Discuss:
(00:07:15) Accepting that it's okay to delegate tasks and trust others to make decisions because this can lead to increased autonomy and growth in the business.

(00:11:08) Even if you're not a great salesperson, if you focus on activities and outreach it will lead to results.

(00:12:30) Brett shares his background and how he naturally gravitated towards entrepreneurship.

(00:18:16) How building systems, processes and documentation makes a business scalable and attractive for potential buyers.

(00:20:42) Discipline is an important virtue in maximizing outcomes and achieving business growth.

(00:21:19) Creating a to-do list and learning how to prioritize tasks will lead to an increase in productivity and efficiency.

(00:28:06) Finding purpose in the day-to-day journey of building a business, making an impact and achieving personal and professional growth.

(00:31:11) Brett shares his initial emotions and experiences after selling his business.

(00:34:03) Brett discusses why it was important to him to create a business that aligns with his desired lifestyle, including the ability to travel, spend time with family and have personal freedom.

(00:39:07) Brett's current mission and purpose of helping businesses or agencies build a business that can amplify their lives through systems, processes and empowering the team.

(00:41:41) Shifting from a top-down approach to a more autonomous and initiative-driven team dynamic.

(00:42:39) Why it's important to be consistent with goal setting and weekly one-on-one meetings to identify goals and provide the necessary resources for team members to achieve them.

(00:47:58) Tools and methods for documenting processes, including the use of project management tools like Monday.com and the importance of concise and easily accessible written and video instructions.

(00:50:35) The challenges of organizing files and documents in Google Drive and the benefits of using project management tools for easier access and searchability.

(01:00:27) Failure only happens when we allow ourselves to quit.

Episode Resources:
 The Sellable Agency | Website
Brett Watts | Instagram
Brett Watts | Facebook]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Brett, a successful entrepreneur, shares his journey from a corporate job to building and selling his own business. He discusses the importance of designing a business that enhances life rather than controlling it, the role of discipline in achieving freedom and the significance of outsourcing tasks and trusting others. The two discuss the importance of not only setting clear goals but also understanding the 'why' behind them and staying disciplined in their execution.
Brett helps agency owners build businesses that amplify their life versus controlling it by leveraging the right people, systems and processes, removing the owner from day-to-day decision making without the constant fear of fires or a drop in service quality. Brett and his partner grew their business to more than 16 employees and sold it for more than 7 figures. Now he helps other business owners design their own sellable business.

What We Discuss:
(00:07:15) Accepting that it's okay to delegate tasks and trust others to make decisions because this can lead to increased autonomy and growth in the business.

(00:11:08) Even if you're not a great salesperson, if you focus on activities and outreach it will lead to results.

(00:12:30) Brett shares his background and how he naturally gravitated towards entrepreneurship.

(00:18:16) How building systems, processes and documentation makes a business scalable and attractive for potential buyers.

(00:20:42) Discipline is an important virtue in maximizing outcomes and achieving business growth.

(00:21:19) Creating a to-do list and learning how to prioritize tasks will lead to an increase in productivity and efficiency.

(00:28:06) Finding purpose in the day-to-day journey of building a business, making an impact and achieving personal and professional growth.

(00:31:11) Brett shares his initial emotions and experiences after selling his business.

(00:34:03) Brett discusses why it was important to him to create a business that aligns with his desired lifestyle, including the ability to travel, spend time with family and have personal freedom.

(00:39:07) Brett's current mission and purpose of helping businesses or agencies build a business that can amplify their lives through systems, processes and empowering the team.

(00:41:41) Shifting from a top-down approach to a more autonomous and initiative-driven team dynamic.

(00:42:39) Why it's important to be consistent with goal setting and weekly one-on-one meetings to identify goals and provide the necessary resources for team members to achieve them.

(00:47:58) Tools and methods for documenting processes, including the use of project management tools like Monday.com and the importance of concise and easily accessible written and video instructions.

(00:50:35) The challenges of organizing files and documents in Google Drive and the benefits of using project management tools for easier access and searchability.

(01:00:27) Failure only happens when we allow ourselves to quit.

Episode Resources:
 The Sellable Agency | Website
Brett Watts | Instagram
Brett Watts | Facebook]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Brett, a successful entrepreneur, shares his journey from a corporate job to building and selling his own business. He discusses the importance of designing a business that enhances life rather than controlling it, the role...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>31</itunes:episode>
</item>
<item>
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  <title><![CDATA[30: Lynea Carver ON: How to Build a Successful Real Estate Business]]></title>
  <description><![CDATA[In this podcast episode, Jonathan sits down with Lynea Carver, a successful real estate agent and social media expert. Lynea shares her journey from corporate America to real estate, and how she leveraged video marketing and social media to differentiate herself in the industry. She emphasizes the importance of having the right team, being consistent, and having a solid business plan. Lynea also discusses her approach to content recycling and the importance of tracking marketing efforts. She shares her experience with chatGPT for her fitness routine and her quest to read 100 books in a year.

Lynea Carver is a trusted and experienced real estate agent with eXp Realty in Tacoma, WA.
As a team leader, marketing guru, and teacher, she has dedicated her career to helping busy professionals upgrade their homes and assisting sellers in maximizing their property's value. With a passion for systems and innovation, she is the Founder of the Dream Method, an innovative solution designed to simplify the process of achieving your dream lifestyle.
Dream Method is a personalized approach that tailors services to your specific needs. Understanding that every client has unique goals, the team is committed to delivering exceptional service with exceptional results. Whether you're buying, selling, or investing in real estate, her team is here to guide you on the path to achieving your dream home.

What We Discuss:

(00:00:00) The significance of surrounding oneself with the right people who can understand and support one's vision.

(00:03:17) The importance of business acumen, structure, systems, and organization in running a successful business.

(00:09:46) Lynea discusses the significance of consistency in running a successful business and the need for a solid plan and system.

(00:12:19) The importance of strategizing and focusing on the main objectives before diving into the details of marketing and planning.

(00:14:09) Recycling content and optimizing it based on its performance on different platforms.

(00:19:10) The importance of tracking and measuring marketing efforts, including the need to try marketing efforts for a minimum of 90 days.

(00:28:52) Lynea discusses her goal of making $1 million in 12 months and her commitment to learning and implementing various financial strategies.

(00:32:23) How reading fiction has expanded Lynea creativity and allowed her to think of different ways to help others and grow personally.

(00:37:12) The importance of having a strong team and recognizing her own strengths and weaknesses as a visionary in her real estate business.

(00:39:18) Lynea talks about outsourcing tasks such as finances and focusing on aspects of her business that are within her control, despite external challenges in the real estate market.

(00:41:29) Lynea shares her journey of hiring her first assistant and gradually expanding her team to include salespeople, a marketing VA, buyer's agents, and an admin, with plans to bring on an ops director and an office manager.

(00:47:49) The importance of curiosity and asking more questions to foster growth and avoid stagnation.

(00:49:11) The conversation explores how curiosity can lead to discovering the essence of a problem or opportunity, using examples of Kodak and Amazon.

Episode Resources:

Lynea Carver | Website
Lynea Carver | Instagram
Lynea Carver | Youtube
Lynea Carver | Facebook]]></description>
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  <pubDate>Mon, 04 Dec 2023 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/9f93d570-b4ab-4efe-bcfb-562aa0d35013/episode.mp3" />
  <itunes:title><![CDATA[30: Lynea Carver ON: How to Build a Successful Real Estate Business]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Jonathan sits down with Lynea Carver, a successful real estate agent and social media expert. Lynea shares her journey from corporate America to real estate, and how she leveraged video marketing and social media to differentiate herself in the industry. She emphasizes the importance of having the right team, being consistent, and having a solid business plan. Lynea also discusses her approach to content recycling and the importance of tracking marketing efforts. She shares her experience with chatGPT for her fitness routine and her quest to read 100 books in a year.

Lynea Carver is a trusted and experienced real estate agent with eXp Realty in Tacoma, WA.
As a team leader, marketing guru, and teacher, she has dedicated her career to helping busy professionals upgrade their homes and assisting sellers in maximizing their property's value. With a passion for systems and innovation, she is the Founder of the Dream Method, an innovative solution designed to simplify the process of achieving your dream lifestyle.
Dream Method is a personalized approach that tailors services to your specific needs. Understanding that every client has unique goals, the team is committed to delivering exceptional service with exceptional results. Whether you're buying, selling, or investing in real estate, her team is here to guide you on the path to achieving your dream home.

What We Discuss:

(00:00:00) The significance of surrounding oneself with the right people who can understand and support one's vision.

(00:03:17) The importance of business acumen, structure, systems, and organization in running a successful business.

(00:09:46) Lynea discusses the significance of consistency in running a successful business and the need for a solid plan and system.

(00:12:19) The importance of strategizing and focusing on the main objectives before diving into the details of marketing and planning.

(00:14:09) Recycling content and optimizing it based on its performance on different platforms.

(00:19:10) The importance of tracking and measuring marketing efforts, including the need to try marketing efforts for a minimum of 90 days.

(00:28:52) Lynea discusses her goal of making $1 million in 12 months and her commitment to learning and implementing various financial strategies.

(00:32:23) How reading fiction has expanded Lynea creativity and allowed her to think of different ways to help others and grow personally.

(00:37:12) The importance of having a strong team and recognizing her own strengths and weaknesses as a visionary in her real estate business.

(00:39:18) Lynea talks about outsourcing tasks such as finances and focusing on aspects of her business that are within her control, despite external challenges in the real estate market.

(00:41:29) Lynea shares her journey of hiring her first assistant and gradually expanding her team to include salespeople, a marketing VA, buyer's agents, and an admin, with plans to bring on an ops director and an office manager.

(00:47:49) The importance of curiosity and asking more questions to foster growth and avoid stagnation.

(00:49:11) The conversation explores how curiosity can lead to discovering the essence of a problem or opportunity, using examples of Kodak and Amazon.

Episode Resources:

Lynea Carver | Website
Lynea Carver | Instagram
Lynea Carver | Youtube
Lynea Carver | Facebook]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Jonathan sits down with Lynea Carver, a successful real estate agent and social media expert. Lynea shares her journey from corporate America to real estate, and how she leveraged video marketing and social media to differentiate herself in the industry. She emphasizes the importance of having the right team, being consistent, and having a solid business plan. Lynea also discusses her approach to content recycling and the importance of tracking marketing efforts. She shares her experience with chatGPT for her fitness routine and her quest to read 100 books in a year.

Lynea Carver is a trusted and experienced real estate agent with eXp Realty in Tacoma, WA.
As a team leader, marketing guru, and teacher, she has dedicated her career to helping busy professionals upgrade their homes and assisting sellers in maximizing their property's value. With a passion for systems and innovation, she is the Founder of the Dream Method, an innovative solution designed to simplify the process of achieving your dream lifestyle.
Dream Method is a personalized approach that tailors services to your specific needs. Understanding that every client has unique goals, the team is committed to delivering exceptional service with exceptional results. Whether you're buying, selling, or investing in real estate, her team is here to guide you on the path to achieving your dream home.

What We Discuss:

(00:00:00) The significance of surrounding oneself with the right people who can understand and support one's vision.

(00:03:17) The importance of business acumen, structure, systems, and organization in running a successful business.

(00:09:46) Lynea discusses the significance of consistency in running a successful business and the need for a solid plan and system.

(00:12:19) The importance of strategizing and focusing on the main objectives before diving into the details of marketing and planning.

(00:14:09) Recycling content and optimizing it based on its performance on different platforms.

(00:19:10) The importance of tracking and measuring marketing efforts, including the need to try marketing efforts for a minimum of 90 days.

(00:28:52) Lynea discusses her goal of making $1 million in 12 months and her commitment to learning and implementing various financial strategies.

(00:32:23) How reading fiction has expanded Lynea creativity and allowed her to think of different ways to help others and grow personally.

(00:37:12) The importance of having a strong team and recognizing her own strengths and weaknesses as a visionary in her real estate business.

(00:39:18) Lynea talks about outsourcing tasks such as finances and focusing on aspects of her business that are within her control, despite external challenges in the real estate market.

(00:41:29) Lynea shares her journey of hiring her first assistant and gradually expanding her team to include salespeople, a marketing VA, buyer's agents, and an admin, with plans to bring on an ops director and an office manager.

(00:47:49) The importance of curiosity and asking more questions to foster growth and avoid stagnation.

(00:49:11) The conversation explores how curiosity can lead to discovering the essence of a problem or opportunity, using examples of Kodak and Amazon.

Episode Resources:

Lynea Carver | Website
Lynea Carver | Instagram
Lynea Carver | Youtube
Lynea Carver | Facebook]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Jonathan sits down with Lynea Carver, a successful real estate agent and social media expert. Lynea shares her journey from corporate America to real estate, and how she leveraged video marketing and social media to differe...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>30</itunes:episode>
</item>
<item>
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  <title><![CDATA[29: Jesse Beaudoin ON: The Rise of AI In Sales, Friend or Foe?]]></title>
  <description><![CDATA[In this podcast episode, Jonathan sits down with Jessie Beaudoin, the founder and CEO of Call Action, to discuss the importance of building trust in business and personal branding. He shares his journey from starting a lemonade stand as a child to working in the mortgage business and eventually founding Call Action. Jesse also talks about his interest in surfing and snowboarding, and how these activities have influenced his approach to business. The conversation also covers the potential impact of AI on sales, the role of social media in creating a sense of community and trust, and the importance of being present and engaged in tasks.

Jessie Beaudoin is the Founder and CEO of Call Action. He is an entrepreneur, speaker and leader in real estate tech.

What We Discuss:

(00:01:04) The impact of being present and building brand awareness through social media and personal interactions.

(00:11:19) Jesse shares his entrepreneurial journey, starting from a young age with a lemonade stand and expanding to selling Coca-Cola and peanuts at a car swap meet.

(00:17:18) How Call Action started as a solution to help business owners get customers and scale themselves more efficiently.

(00:30:15) Jesse discusses his early experience with affiliate marketing and building websites related to real estate and mortgages.

(00:31:41) Jesse talks about being inspired by the first map search tool and building his own version for sale by owners, which eventually grew into a successful website.

(00:43:58) How the idea for Call Action began and how it addresses the problem of following up with leads in the real estate industry.

(00:50:09) The process of inquiry, conversation, outcome, and nurture in building relationships with potential customers.

(00:52:35) The increasing importance of establishing trust and building real-life connections in a world of AI and immediate gratification.

(01:03:26) Using AI to automate repetitive tasks and improve salesperson efficiency as well as building relationships through AI-generated questions.

(01:10:29) The power of AI in creating personalized advertisements based on individual interests and preferences.

(01:18:16) The potential for AI to be used as a tool by professionals, such as doctors, in diagnosing and providing expert advice.

(01:20:46) Explains the significance of following up immediately after someone responds to advertising to earn their attention and trust.

(01:22:07) The effectiveness of remarketing in building trust and developing relationships with potential customers.

(01:31:57) The importance of having a clear vision and staying focused on it, using examples of Apple and Microsoft's different visions leading to their success.

(01:34:44) The significance of focus and patience in achieving success, discussing the need to slow down, regain focus, and overcome distractions to progress faster.

(01:43:00) How boredom can lead to creativity and innovation in problem-solving.

Episode Resources: 

Call Action | Website
Call Action | Twitter
Jessie Beaudoin | Instagram
Jessie Beaudoin | Facebook]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/16ce2c53-820f-438a-ba98-1587df17490e/cover-art/original_9fa84789fd543c0174f1469c89dad44c.png" />
  <pubDate>Mon, 27 Nov 2023 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/16ce2c53-820f-438a-ba98-1587df17490e/episode.mp3" />
  <itunes:title><![CDATA[29: Jesse Beaudoin ON: The Rise of AI In Sales, Friend or Foe?]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Jonathan sits down with Jessie Beaudoin, the founder and CEO of Call Action, to discuss the importance of building trust in business and personal branding. He shares his journey from starting a lemonade stand as a child to working in the mortgage business and eventually founding Call Action. Jesse also talks about his interest in surfing and snowboarding, and how these activities have influenced his approach to business. The conversation also covers the potential impact of AI on sales, the role of social media in creating a sense of community and trust, and the importance of being present and engaged in tasks.

Jessie Beaudoin is the Founder and CEO of Call Action. He is an entrepreneur, speaker and leader in real estate tech.

What We Discuss:

(00:01:04) The impact of being present and building brand awareness through social media and personal interactions.

(00:11:19) Jesse shares his entrepreneurial journey, starting from a young age with a lemonade stand and expanding to selling Coca-Cola and peanuts at a car swap meet.

(00:17:18) How Call Action started as a solution to help business owners get customers and scale themselves more efficiently.

(00:30:15) Jesse discusses his early experience with affiliate marketing and building websites related to real estate and mortgages.

(00:31:41) Jesse talks about being inspired by the first map search tool and building his own version for sale by owners, which eventually grew into a successful website.

(00:43:58) How the idea for Call Action began and how it addresses the problem of following up with leads in the real estate industry.

(00:50:09) The process of inquiry, conversation, outcome, and nurture in building relationships with potential customers.

(00:52:35) The increasing importance of establishing trust and building real-life connections in a world of AI and immediate gratification.

(01:03:26) Using AI to automate repetitive tasks and improve salesperson efficiency as well as building relationships through AI-generated questions.

(01:10:29) The power of AI in creating personalized advertisements based on individual interests and preferences.

(01:18:16) The potential for AI to be used as a tool by professionals, such as doctors, in diagnosing and providing expert advice.

(01:20:46) Explains the significance of following up immediately after someone responds to advertising to earn their attention and trust.

(01:22:07) The effectiveness of remarketing in building trust and developing relationships with potential customers.

(01:31:57) The importance of having a clear vision and staying focused on it, using examples of Apple and Microsoft's different visions leading to their success.

(01:34:44) The significance of focus and patience in achieving success, discussing the need to slow down, regain focus, and overcome distractions to progress faster.

(01:43:00) How boredom can lead to creativity and innovation in problem-solving.

Episode Resources: 

Call Action | Website
Call Action | Twitter
Jessie Beaudoin | Instagram
Jessie Beaudoin | Facebook]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Jonathan sits down with Jessie Beaudoin, the founder and CEO of Call Action, to discuss the importance of building trust in business and personal branding. He shares his journey from starting a lemonade stand as a child to working in the mortgage business and eventually founding Call Action. Jesse also talks about his interest in surfing and snowboarding, and how these activities have influenced his approach to business. The conversation also covers the potential impact of AI on sales, the role of social media in creating a sense of community and trust, and the importance of being present and engaged in tasks.

Jessie Beaudoin is the Founder and CEO of Call Action. He is an entrepreneur, speaker and leader in real estate tech.

What We Discuss:

(00:01:04) The impact of being present and building brand awareness through social media and personal interactions.

(00:11:19) Jesse shares his entrepreneurial journey, starting from a young age with a lemonade stand and expanding to selling Coca-Cola and peanuts at a car swap meet.

(00:17:18) How Call Action started as a solution to help business owners get customers and scale themselves more efficiently.

(00:30:15) Jesse discusses his early experience with affiliate marketing and building websites related to real estate and mortgages.

(00:31:41) Jesse talks about being inspired by the first map search tool and building his own version for sale by owners, which eventually grew into a successful website.

(00:43:58) How the idea for Call Action began and how it addresses the problem of following up with leads in the real estate industry.

(00:50:09) The process of inquiry, conversation, outcome, and nurture in building relationships with potential customers.

(00:52:35) The increasing importance of establishing trust and building real-life connections in a world of AI and immediate gratification.

(01:03:26) Using AI to automate repetitive tasks and improve salesperson efficiency as well as building relationships through AI-generated questions.

(01:10:29) The power of AI in creating personalized advertisements based on individual interests and preferences.

(01:18:16) The potential for AI to be used as a tool by professionals, such as doctors, in diagnosing and providing expert advice.

(01:20:46) Explains the significance of following up immediately after someone responds to advertising to earn their attention and trust.

(01:22:07) The effectiveness of remarketing in building trust and developing relationships with potential customers.

(01:31:57) The importance of having a clear vision and staying focused on it, using examples of Apple and Microsoft's different visions leading to their success.

(01:34:44) The significance of focus and patience in achieving success, discussing the need to slow down, regain focus, and overcome distractions to progress faster.

(01:43:00) How boredom can lead to creativity and innovation in problem-solving.

Episode Resources: 

Call Action | Website
Call Action | Twitter
Jessie Beaudoin | Instagram
Jessie Beaudoin | Facebook]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Jonathan sits down with Jessie Beaudoin, the founder and CEO of Call Action, to discuss the importance of building trust in business and personal branding. He shares his journey from starting a lemonade stand as a child to ...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>29</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">6d16e300-7ecf-11ee-b73d-33e9a36d2bc0</guid>
  <title><![CDATA[28: Mastering Multifamily Wealth: Insights from 20+ Years of Real Estate Entrepreneurship with Stacey and Jen Conkey]]></title>
  <description><![CDATA[In this podcast episode, real estate investors and authors, Stacey and Jen Conkey, share their journey into real estate investing, focusing on multifamily properties. They discuss the time commitment required for new investors, the importance of continuous learning, and strategies to mitigate risks. They share their experiences with variable rates in the Canadian market, the impact of interest rates on investments, and the current state of the real estate market. They also provide advice on starting as a passive investor, the concept of monthly distributions, and the potential for growth in multifamily properties.

Stacey and Jen Conkey have 20+ years as entrepreneurs and real estate investors. Featured in WSJ, The New York Times, Financial Times, Reuters, and CNN. Through their diverse real estate experiences, Jen and Stacy know what it takes to identify deals and make offers on properties that will build a long-lasting wealth portfolio. They are passionate about sharing actionable strategies that make cash flow real estate fun and easy.

What We Discuss:

(00:02:28) Jen and Stacey share their individual stories of how they got started in real estate investing and their motivations for pursuing this path. They discuss their early experiences with flipping properties and their transition to a buy-and-hold strategy for cash flow.

(00:10:09) Jen and Stacey share their experiences of starting a business independently and the challenges they faced.

(00:14:07) The difference between active and passive real estate investing and the steps involved in each approach.

(00:18:54) The impact of rising interest rates on smaller multifamily properties and the shift towards looking for seller finance deals.

(00:19:52) The benefits of seller financing, including lower interest rates, and how it allows for deals to work when bank financing becomes challenging.

(00:25:21) The shortage of single-family homes, the affordability issue, and the opportunities in the rental market, including build-to-rent projects, RV parks, and mobile home parks. Also, the discussion of the foreclosure wave and the potential for acquiring distressed properties.

(00:29:04) The challenges of variable rates in the Canadian real estate market and the potential negative impact on property owners.

(00:33:24) Advice on starting with smaller properties and gradually scaling up to larger ones to gain experience and mitigate risks.

(00:35:37) Tips on conducting thorough due diligence when investing passively, including assessing the operator's track record, market conditions, and contingency plans for unforeseen circumstances.

(00:39:39) The advantages of working with a real estate investor compared to investing on their own from a risk standpoint.

(00:42:25) The four stages of mastering real estate investing, from unconscious incompetence to unconscious competence, and the time it takes to reach that level.

(00:57:21) Exploring opportunities to increase property value through rent charges and premium services like fiber optics installation.

(00:58:43) The impact of rising land values on property values and the potential for tearing down properties to build high-rises.

(01:02:01) Reflecting on the difficulties of entrepreneurship, the importance of mindset, and celebrating wins along the way.

(01:09:00) The tendency of real estate investors to constantly strive for more without recognizing their accomplishments. They emphasize the need to celebrate and acknowledge progress. They also discuss the importance of embracing failure as a learning opportunity and not being afraid to take chances.

Episode Resources:

RMFI Academy | Website]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/4e0f7125-79ea-4853-9ec5-53808d8ac5e2/cover-art/original_997aa2a338da3d0a1977c3e48804c055.png" />
  <pubDate>Mon, 20 Nov 2023 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/4e0f7125-79ea-4853-9ec5-53808d8ac5e2/episode.mp3" />
  <itunes:title><![CDATA[28: Mastering Multifamily Wealth: Insights from 20+ Years of Real Estate Entrepreneurship with Stacey and Jen Conkey]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, real estate investors and authors, Stacey and Jen Conkey, share their journey into real estate investing, focusing on multifamily properties. They discuss the time commitment required for new investors, the importance of continuous learning, and strategies to mitigate risks. They share their experiences with variable rates in the Canadian market, the impact of interest rates on investments, and the current state of the real estate market. They also provide advice on starting as a passive investor, the concept of monthly distributions, and the potential for growth in multifamily properties.

Stacey and Jen Conkey have 20+ years as entrepreneurs and real estate investors. Featured in WSJ, The New York Times, Financial Times, Reuters, and CNN. Through their diverse real estate experiences, Jen and Stacy know what it takes to identify deals and make offers on properties that will build a long-lasting wealth portfolio. They are passionate about sharing actionable strategies that make cash flow real estate fun and easy.

What We Discuss:

(00:02:28) Jen and Stacey share their individual stories of how they got started in real estate investing and their motivations for pursuing this path. They discuss their early experiences with flipping properties and their transition to a buy-and-hold strategy for cash flow.

(00:10:09) Jen and Stacey share their experiences of starting a business independently and the challenges they faced.

(00:14:07) The difference between active and passive real estate investing and the steps involved in each approach.

(00:18:54) The impact of rising interest rates on smaller multifamily properties and the shift towards looking for seller finance deals.

(00:19:52) The benefits of seller financing, including lower interest rates, and how it allows for deals to work when bank financing becomes challenging.

(00:25:21) The shortage of single-family homes, the affordability issue, and the opportunities in the rental market, including build-to-rent projects, RV parks, and mobile home parks. Also, the discussion of the foreclosure wave and the potential for acquiring distressed properties.

(00:29:04) The challenges of variable rates in the Canadian real estate market and the potential negative impact on property owners.

(00:33:24) Advice on starting with smaller properties and gradually scaling up to larger ones to gain experience and mitigate risks.

(00:35:37) Tips on conducting thorough due diligence when investing passively, including assessing the operator's track record, market conditions, and contingency plans for unforeseen circumstances.

(00:39:39) The advantages of working with a real estate investor compared to investing on their own from a risk standpoint.

(00:42:25) The four stages of mastering real estate investing, from unconscious incompetence to unconscious competence, and the time it takes to reach that level.

(00:57:21) Exploring opportunities to increase property value through rent charges and premium services like fiber optics installation.

(00:58:43) The impact of rising land values on property values and the potential for tearing down properties to build high-rises.

(01:02:01) Reflecting on the difficulties of entrepreneurship, the importance of mindset, and celebrating wins along the way.

(01:09:00) The tendency of real estate investors to constantly strive for more without recognizing their accomplishments. They emphasize the need to celebrate and acknowledge progress. They also discuss the importance of embracing failure as a learning opportunity and not being afraid to take chances.

Episode Resources:

RMFI Academy | Website]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, real estate investors and authors, Stacey and Jen Conkey, share their journey into real estate investing, focusing on multifamily properties. They discuss the time commitment required for new investors, the importance of continuous learning, and strategies to mitigate risks. They share their experiences with variable rates in the Canadian market, the impact of interest rates on investments, and the current state of the real estate market. They also provide advice on starting as a passive investor, the concept of monthly distributions, and the potential for growth in multifamily properties.

Stacey and Jen Conkey have 20+ years as entrepreneurs and real estate investors. Featured in WSJ, The New York Times, Financial Times, Reuters, and CNN. Through their diverse real estate experiences, Jen and Stacy know what it takes to identify deals and make offers on properties that will build a long-lasting wealth portfolio. They are passionate about sharing actionable strategies that make cash flow real estate fun and easy.

What We Discuss:

(00:02:28) Jen and Stacey share their individual stories of how they got started in real estate investing and their motivations for pursuing this path. They discuss their early experiences with flipping properties and their transition to a buy-and-hold strategy for cash flow.

(00:10:09) Jen and Stacey share their experiences of starting a business independently and the challenges they faced.

(00:14:07) The difference between active and passive real estate investing and the steps involved in each approach.

(00:18:54) The impact of rising interest rates on smaller multifamily properties and the shift towards looking for seller finance deals.

(00:19:52) The benefits of seller financing, including lower interest rates, and how it allows for deals to work when bank financing becomes challenging.

(00:25:21) The shortage of single-family homes, the affordability issue, and the opportunities in the rental market, including build-to-rent projects, RV parks, and mobile home parks. Also, the discussion of the foreclosure wave and the potential for acquiring distressed properties.

(00:29:04) The challenges of variable rates in the Canadian real estate market and the potential negative impact on property owners.

(00:33:24) Advice on starting with smaller properties and gradually scaling up to larger ones to gain experience and mitigate risks.

(00:35:37) Tips on conducting thorough due diligence when investing passively, including assessing the operator's track record, market conditions, and contingency plans for unforeseen circumstances.

(00:39:39) The advantages of working with a real estate investor compared to investing on their own from a risk standpoint.

(00:42:25) The four stages of mastering real estate investing, from unconscious incompetence to unconscious competence, and the time it takes to reach that level.

(00:57:21) Exploring opportunities to increase property value through rent charges and premium services like fiber optics installation.

(00:58:43) The impact of rising land values on property values and the potential for tearing down properties to build high-rises.

(01:02:01) Reflecting on the difficulties of entrepreneurship, the importance of mindset, and celebrating wins along the way.

(01:09:00) The tendency of real estate investors to constantly strive for more without recognizing their accomplishments. They emphasize the need to celebrate and acknowledge progress. They also discuss the importance of embracing failure as a learning opportunity and not being afraid to take chances.

Episode Resources:

RMFI Academy | Website]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, real estate investors and authors, Stacey and Jen Conkey, share their journey into real estate investing, focusing on multifamily properties. They discuss the time commitment required for new investors, the importance of co...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>28</itunes:episode>
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  <title><![CDATA[27: Mindset Mastery: Unleashing the Power of  Intentionality for Business Growth and a Fulfilling Life with Jonathan Whiting]]></title>
  <description><![CDATA[In this podcast episode, host Jonathan Whiting discusses the significance of mindset and intentionality in business growth and personal development. He highlights the impact of mindset on outcomes and encourages listeners to be mindful of his thoughts and actions. Jonathan shares personal experiences and scientific studies to support their points, touching on topics like neurogenesis and consciousness. He also draws parallels between business growth and professional sports, emphasizing the power of belief and practice.

What He Talks About:

(00:00:00) How mindset affects outcomes and emphasizes the need to be intentional in personal and business development.

(00:02:22) An example of a real estate agent who achieved success by having a positive mindset and putting in the work during a traditionally slow season.

(00:06:32) Achieving anything is often preceded by being hungry for success, humble to learn, and smart in understanding one's impact.

(00:10:25) The impact of mindset and intentionality on personal growth and sharing their own experiences and examples.

(00:11:17) A hypothesis that intelligence is something that can be developed and improved, regardless of the starting point.

(00:14:21) The discovery of neurogenesis and its potential for brain regeneration, as well as the relationship between microtubules and consciousness.

(00:20:40) The impact of mindset on outcomes and personal development, using an example of brain transformation through mindfulness practices.

(00:21:50) The brain's response to frustration when learning something new.

(00:23:43) Jonathan shares the story of the New Zealand All Blacks rugby team and how their belief in themselves contributed to their success, highlighting the importance of belief in achieving goals.


Studies Mentioned:

Neurogenesis In Adult Brains
Adult hippocampal neurogenesis is abundant in neurologically healthy subjects and drops sharply in patients with Alzheimer’s disease.
Moreno-Jiménez, E.P., Flor-García, M., Terreros-Roncal, J. et al. Adult hippocampal neurogenesis is abundant in neurologically healthy subjects and drops sharply in patients with Alzheimer’s disease. Nat Med 25, 554–560 (2019).
Learn More

IQ and Effects of Motivation:
Effort impacts IQ test scores in a minor way: A multi-study investigation with healthy adult volunteers.
Timothy C. Bates, Gilles E. Gignac. Effort impacts IQ test scores in a minor way: A multi-study investigation with healthy adult volunteers,
Intelligence, Volume 92, 2022, 101652, ISSN 0160-2896
Learn More

Growth Mindset Study in Children
Yeager, D. S., Hanselman, P., Walton, G. M., Murray, J. S., Crosnoe, R., Muller, C., … Dweck, C. S. (2019). A national experiment reveals where a growth mindset improves achievement. Nature, 573, 364–369.
Learn More

Video:
BBC Report Rewires Brain in 6 Weeks

Recommended Reading:
Canning, E. A., Muenks, K., Green, D. J., & Murphy, M. C. (2019). STEM faculty who believe ability is fixed have larger racial achievement gaps and inspire less student motivation in their classes. Science Advances, 5(2), Article eaau4734
Moser, J. S., Schroder, H. S., Heeter, C., Moran, T. P., & Lee, Y.-H. (2011). Mind your errors: Evidence for a neural mechanism linking growth mindset to adaptive post-error adjustments. Psychological Science, 22, 1484–1489.
Learn More

Paunesku, D., Walton, G. M., Romero, C., Smith, E. N., Yeager, D. S., & Dweck, C. S. (2015). Mind-set interventions are a scalable treatment for academic underachievement. Psychological Science, 26, 784–793.
Learn More]]></description>
  <pubDate>Mon, 13 Nov 2023 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/5dbe49f3-29dd-40e1-ad1e-4d2299704880/episode.mp3" />
  <itunes:title><![CDATA[27: Mindset Mastery: Unleashing the Power of  Intentionality for Business Growth and a Fulfilling Life with Jonathan Whiting]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, host Jonathan Whiting discusses the significance of mindset and intentionality in business growth and personal development. He highlights the impact of mindset on outcomes and encourages listeners to be mindful of his thoughts and actions. Jonathan shares personal experiences and scientific studies to support their points, touching on topics like neurogenesis and consciousness. He also draws parallels between business growth and professional sports, emphasizing the power of belief and practice.

What He Talks About:

(00:00:00) How mindset affects outcomes and emphasizes the need to be intentional in personal and business development.

(00:02:22) An example of a real estate agent who achieved success by having a positive mindset and putting in the work during a traditionally slow season.

(00:06:32) Achieving anything is often preceded by being hungry for success, humble to learn, and smart in understanding one's impact.

(00:10:25) The impact of mindset and intentionality on personal growth and sharing their own experiences and examples.

(00:11:17) A hypothesis that intelligence is something that can be developed and improved, regardless of the starting point.

(00:14:21) The discovery of neurogenesis and its potential for brain regeneration, as well as the relationship between microtubules and consciousness.

(00:20:40) The impact of mindset on outcomes and personal development, using an example of brain transformation through mindfulness practices.

(00:21:50) The brain's response to frustration when learning something new.

(00:23:43) Jonathan shares the story of the New Zealand All Blacks rugby team and how their belief in themselves contributed to their success, highlighting the importance of belief in achieving goals.


Studies Mentioned:

Neurogenesis In Adult Brains
Adult hippocampal neurogenesis is abundant in neurologically healthy subjects and drops sharply in patients with Alzheimer’s disease.
Moreno-Jiménez, E.P., Flor-García, M., Terreros-Roncal, J. et al. Adult hippocampal neurogenesis is abundant in neurologically healthy subjects and drops sharply in patients with Alzheimer’s disease. Nat Med 25, 554–560 (2019).
Learn More

IQ and Effects of Motivation:
Effort impacts IQ test scores in a minor way: A multi-study investigation with healthy adult volunteers.
Timothy C. Bates, Gilles E. Gignac. Effort impacts IQ test scores in a minor way: A multi-study investigation with healthy adult volunteers,
Intelligence, Volume 92, 2022, 101652, ISSN 0160-2896
Learn More

Growth Mindset Study in Children
Yeager, D. S., Hanselman, P., Walton, G. M., Murray, J. S., Crosnoe, R., Muller, C., … Dweck, C. S. (2019). A national experiment reveals where a growth mindset improves achievement. Nature, 573, 364–369.
Learn More

Video:
BBC Report Rewires Brain in 6 Weeks

Recommended Reading:
Canning, E. A., Muenks, K., Green, D. J., & Murphy, M. C. (2019). STEM faculty who believe ability is fixed have larger racial achievement gaps and inspire less student motivation in their classes. Science Advances, 5(2), Article eaau4734
Moser, J. S., Schroder, H. S., Heeter, C., Moran, T. P., & Lee, Y.-H. (2011). Mind your errors: Evidence for a neural mechanism linking growth mindset to adaptive post-error adjustments. Psychological Science, 22, 1484–1489.
Learn More

Paunesku, D., Walton, G. M., Romero, C., Smith, E. N., Yeager, D. S., & Dweck, C. S. (2015). Mind-set interventions are a scalable treatment for academic underachievement. Psychological Science, 26, 784–793.
Learn More]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, host Jonathan Whiting discusses the significance of mindset and intentionality in business growth and personal development. He highlights the impact of mindset on outcomes and encourages listeners to be mindful of his thoughts and actions. Jonathan shares personal experiences and scientific studies to support their points, touching on topics like neurogenesis and consciousness. He also draws parallels between business growth and professional sports, emphasizing the power of belief and practice.

What He Talks About:

(00:00:00) How mindset affects outcomes and emphasizes the need to be intentional in personal and business development.

(00:02:22) An example of a real estate agent who achieved success by having a positive mindset and putting in the work during a traditionally slow season.

(00:06:32) Achieving anything is often preceded by being hungry for success, humble to learn, and smart in understanding one's impact.

(00:10:25) The impact of mindset and intentionality on personal growth and sharing their own experiences and examples.

(00:11:17) A hypothesis that intelligence is something that can be developed and improved, regardless of the starting point.

(00:14:21) The discovery of neurogenesis and its potential for brain regeneration, as well as the relationship between microtubules and consciousness.

(00:20:40) The impact of mindset on outcomes and personal development, using an example of brain transformation through mindfulness practices.

(00:21:50) The brain's response to frustration when learning something new.

(00:23:43) Jonathan shares the story of the New Zealand All Blacks rugby team and how their belief in themselves contributed to their success, highlighting the importance of belief in achieving goals.


Studies Mentioned:

Neurogenesis In Adult Brains
Adult hippocampal neurogenesis is abundant in neurologically healthy subjects and drops sharply in patients with Alzheimer’s disease.
Moreno-Jiménez, E.P., Flor-García, M., Terreros-Roncal, J. et al. Adult hippocampal neurogenesis is abundant in neurologically healthy subjects and drops sharply in patients with Alzheimer’s disease. Nat Med 25, 554–560 (2019).
Learn More

IQ and Effects of Motivation:
Effort impacts IQ test scores in a minor way: A multi-study investigation with healthy adult volunteers.
Timothy C. Bates, Gilles E. Gignac. Effort impacts IQ test scores in a minor way: A multi-study investigation with healthy adult volunteers,
Intelligence, Volume 92, 2022, 101652, ISSN 0160-2896
Learn More

Growth Mindset Study in Children
Yeager, D. S., Hanselman, P., Walton, G. M., Murray, J. S., Crosnoe, R., Muller, C., … Dweck, C. S. (2019). A national experiment reveals where a growth mindset improves achievement. Nature, 573, 364–369.
Learn More

Video:
BBC Report Rewires Brain in 6 Weeks

Recommended Reading:
Canning, E. A., Muenks, K., Green, D. J., & Murphy, M. C. (2019). STEM faculty who believe ability is fixed have larger racial achievement gaps and inspire less student motivation in their classes. Science Advances, 5(2), Article eaau4734
Moser, J. S., Schroder, H. S., Heeter, C., Moran, T. P., & Lee, Y.-H. (2011). Mind your errors: Evidence for a neural mechanism linking growth mindset to adaptive post-error adjustments. Psychological Science, 22, 1484–1489.
Learn More

Paunesku, D., Walton, G. M., Romero, C., Smith, E. N., Yeager, D. S., & Dweck, C. S. (2015). Mind-set interventions are a scalable treatment for academic underachievement. Psychological Science, 26, 784–793.
Learn More]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, host Jonathan Whiting discusses the significance of mindset and intentionality in business growth and personal development. He highlights the impact of mindset on outcomes and encourages listeners to be mindful of his thoug...]]></itunes:subtitle>
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  <guid isPermaLink="false">005e7a96-71ac-11ee-bc80-77c8e3975c08</guid>
  <title><![CDATA[26: Scott Dedels ON: The Power of Bitcoin For Businesses]]></title>
  <description><![CDATA[In this podcast episode, Scott Dedels, founder of Block Rewards, discusses the potential of Bitcoin as a unique tool for employee compensation and reward strategies. He explains how Bitcoin can help individuals escape centralized financial systems, preserve purchasing power in an inflationary environment, and differentiate a company's total reward strategy. He emphasizes the need for education about Bitcoin due to its volatility and risks. He also compares the adoption of Bitcoin in the workplace to the integration of email and believes that Bitcoin will become as ubiquitous. The podcast also touches on the importance of financial freedom, the auditable nature of blockchain technology, and the potential benefits of Bitcoin for businesses.

Scott Dedels has 15 years of experience working in the employee benefits and pension industry. After understanding the significance of Bitcoin in 2020, Scott realized this innovation would inevitably come to employers through compensation, benefits, and retirement planning. He is a passionate financial services educator and the author of Bitcoin for Financial Advisors.

What We Discuss: 

[00:00:00] Bitcoin's unique features make it the gold standard in cryptocurrencies, with no central control and a decentralized network.

[00:00:27] Scott introduces himself and his company, Block Rewards, which helps Canadian companies incorporate Bitcoin into their compensation and reward strategies.

[00:02:19] Bitcoin offers a unique opportunity for employers to attract and retain top talent by incorporating it into their compensation and savings plans.

[00:11:50] Bitcoin's hardness and its ability to maintain its value due to its limited supply.

[00:13:57] The current debt-based monetary system and its impact on inflation and government debt.

[00:16:15] Bitcoin as an alternative system for saving money that is not subject to inflation and government control.

[00:23:09] The natural fluctuations in the Bitcoin market due to its expanding size and the potential impact of large investments or withdrawals.

[00:24:13] The comparison between Bitcoin and real estate in terms of scarcity and long-term investment potential.

[00:30:51] The importance of individuals having their own wallets and being responsible for the custody and storage of their Bitcoin, along with the services provided to help educate and support users in this aspect.

[00:34:14] Bitcoin offers better settlement times, lower fees, and no chargebacks for merchants, making it an attractive payment option.

[00:36:04] Bitcoin provides an opportunity for individuals to protect their wealth from inflation and offers a strategy for saving money that will become more valuable over time.

[00:45:46] The importance of financial freedom and the ability to voice opinions without fear of financial repercussions.

[00:50:29] How businesses can benefit from owning Bitcoin as a corporate asset and its advantages over traditional investments.

[00:54:00] The diffusion of innovation curve and how Bitcoin is reaching the point of mass adoption, potentially leading to significant market growth.

[00:57:21] The auditable nature of blockchain technology and how it reveals the movement and consolidation of Bitcoin over time.

[00:58:45] How Bitcoin can be leveraged as a tool to help businesses excel and the mission of Block Rewards to assist decision-makers and entrepreneurs in understanding its benefits.

Episode Resources:
Block Rewards | Website
Block Rewards | Instagram
Block Rewards | Tiktok
Scott Dedels | Twitter]]></description>
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  <pubDate>Mon, 06 Nov 2023 08:00:00 -0500</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/286ad8d3-f937-423d-8ac7-44adc9d59280/episode.mp3" />
  <itunes:title><![CDATA[26: Scott Dedels ON: The Power of Bitcoin For Businesses]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Scott Dedels, founder of Block Rewards, discusses the potential of Bitcoin as a unique tool for employee compensation and reward strategies. He explains how Bitcoin can help individuals escape centralized financial systems, preserve purchasing power in an inflationary environment, and differentiate a company's total reward strategy. He emphasizes the need for education about Bitcoin due to its volatility and risks. He also compares the adoption of Bitcoin in the workplace to the integration of email and believes that Bitcoin will become as ubiquitous. The podcast also touches on the importance of financial freedom, the auditable nature of blockchain technology, and the potential benefits of Bitcoin for businesses.

Scott Dedels has 15 years of experience working in the employee benefits and pension industry. After understanding the significance of Bitcoin in 2020, Scott realized this innovation would inevitably come to employers through compensation, benefits, and retirement planning. He is a passionate financial services educator and the author of Bitcoin for Financial Advisors.

What We Discuss: 

[00:00:00] Bitcoin's unique features make it the gold standard in cryptocurrencies, with no central control and a decentralized network.

[00:00:27] Scott introduces himself and his company, Block Rewards, which helps Canadian companies incorporate Bitcoin into their compensation and reward strategies.

[00:02:19] Bitcoin offers a unique opportunity for employers to attract and retain top talent by incorporating it into their compensation and savings plans.

[00:11:50] Bitcoin's hardness and its ability to maintain its value due to its limited supply.

[00:13:57] The current debt-based monetary system and its impact on inflation and government debt.

[00:16:15] Bitcoin as an alternative system for saving money that is not subject to inflation and government control.

[00:23:09] The natural fluctuations in the Bitcoin market due to its expanding size and the potential impact of large investments or withdrawals.

[00:24:13] The comparison between Bitcoin and real estate in terms of scarcity and long-term investment potential.

[00:30:51] The importance of individuals having their own wallets and being responsible for the custody and storage of their Bitcoin, along with the services provided to help educate and support users in this aspect.

[00:34:14] Bitcoin offers better settlement times, lower fees, and no chargebacks for merchants, making it an attractive payment option.

[00:36:04] Bitcoin provides an opportunity for individuals to protect their wealth from inflation and offers a strategy for saving money that will become more valuable over time.

[00:45:46] The importance of financial freedom and the ability to voice opinions without fear of financial repercussions.

[00:50:29] How businesses can benefit from owning Bitcoin as a corporate asset and its advantages over traditional investments.

[00:54:00] The diffusion of innovation curve and how Bitcoin is reaching the point of mass adoption, potentially leading to significant market growth.

[00:57:21] The auditable nature of blockchain technology and how it reveals the movement and consolidation of Bitcoin over time.

[00:58:45] How Bitcoin can be leveraged as a tool to help businesses excel and the mission of Block Rewards to assist decision-makers and entrepreneurs in understanding its benefits.

Episode Resources:
Block Rewards | Website
Block Rewards | Instagram
Block Rewards | Tiktok
Scott Dedels | Twitter]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Scott Dedels, founder of Block Rewards, discusses the potential of Bitcoin as a unique tool for employee compensation and reward strategies. He explains how Bitcoin can help individuals escape centralized financial systems, preserve purchasing power in an inflationary environment, and differentiate a company's total reward strategy. He emphasizes the need for education about Bitcoin due to its volatility and risks. He also compares the adoption of Bitcoin in the workplace to the integration of email and believes that Bitcoin will become as ubiquitous. The podcast also touches on the importance of financial freedom, the auditable nature of blockchain technology, and the potential benefits of Bitcoin for businesses.

Scott Dedels has 15 years of experience working in the employee benefits and pension industry. After understanding the significance of Bitcoin in 2020, Scott realized this innovation would inevitably come to employers through compensation, benefits, and retirement planning. He is a passionate financial services educator and the author of Bitcoin for Financial Advisors.

What We Discuss: 

[00:00:00] Bitcoin's unique features make it the gold standard in cryptocurrencies, with no central control and a decentralized network.

[00:00:27] Scott introduces himself and his company, Block Rewards, which helps Canadian companies incorporate Bitcoin into their compensation and reward strategies.

[00:02:19] Bitcoin offers a unique opportunity for employers to attract and retain top talent by incorporating it into their compensation and savings plans.

[00:11:50] Bitcoin's hardness and its ability to maintain its value due to its limited supply.

[00:13:57] The current debt-based monetary system and its impact on inflation and government debt.

[00:16:15] Bitcoin as an alternative system for saving money that is not subject to inflation and government control.

[00:23:09] The natural fluctuations in the Bitcoin market due to its expanding size and the potential impact of large investments or withdrawals.

[00:24:13] The comparison between Bitcoin and real estate in terms of scarcity and long-term investment potential.

[00:30:51] The importance of individuals having their own wallets and being responsible for the custody and storage of their Bitcoin, along with the services provided to help educate and support users in this aspect.

[00:34:14] Bitcoin offers better settlement times, lower fees, and no chargebacks for merchants, making it an attractive payment option.

[00:36:04] Bitcoin provides an opportunity for individuals to protect their wealth from inflation and offers a strategy for saving money that will become more valuable over time.

[00:45:46] The importance of financial freedom and the ability to voice opinions without fear of financial repercussions.

[00:50:29] How businesses can benefit from owning Bitcoin as a corporate asset and its advantages over traditional investments.

[00:54:00] The diffusion of innovation curve and how Bitcoin is reaching the point of mass adoption, potentially leading to significant market growth.

[00:57:21] The auditable nature of blockchain technology and how it reveals the movement and consolidation of Bitcoin over time.

[00:58:45] How Bitcoin can be leveraged as a tool to help businesses excel and the mission of Block Rewards to assist decision-makers and entrepreneurs in understanding its benefits.

Episode Resources:
Block Rewards | Website
Block Rewards | Instagram
Block Rewards | Tiktok
Scott Dedels | Twitter]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Scott Dedels, founder of Block Rewards, discusses the potential of Bitcoin as a unique tool for employee compensation and reward strategies. He explains how Bitcoin can help individuals escape centralized financial systems,...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>26</itunes:episode>
</item>
<item>
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  <title><![CDATA[25: Todd Embley ON: How to Scale Your Business]]></title>
  <description><![CDATA[In this podcast episode, Jonathan interviews Todd Embley, a tech VC, business mentor, and investor in real estate. Todd shares his journey from working in the tech industry in China to taking over a windows and doors business in Vernon. He discusses the challenges he faced during the transition, the importance of customer service, and his long-term goals for his business. Todd discusses the important aspects of business that are often overlooked, and shares his approach to pro bono work and the challenges of scaling a business while maintaining its culture.

Todd Embley spends his time mentoring early-stage entrepreneurs and startups and believes the path to success is in the approach and having the right "entrephilosophy".
Over the years, his experience has taught him a great deal about managing cultural differences, the philosophy behind success and failure, and how much he loves building a strong startup community that should be led by entrepreneurs, for entrepreneurs.
His latest podcast, The Negotiation, is designed to bridge the cultural divide between the West and East through interviews with China and APAC region experts to help improve and drive successful cross-border business.
His superpower is people and relationships. When he mentors he focuses on building the people who are building companies, rather than helping them build their companies. It's not about what you're building, it's why and how you build it that leads to success. Todd has also become deeply passionate about mental health, having recently been diagnosed with ADHD. He says the issue of mental health cannot be overstated, and he will always jump at the opportunity to take action towards helping reduce the stigma.

What We Discuss:

[00:02:37] Todd discusses his time in China, starting tech companies and experiencing the growth of the internet.

[00:11:44] The importance of customer service and the difficulties of hiring in the trades industry.

[00:12:52] How Todd and his wife brought their business and tech background to improve an old windows and doors business.

[00:13:48] The need to build a sustainable business model and the importance of understanding how to run a business in order to support the team and scale the company.

[00:22:56] The benefits of owning a building for a business and the potential financial advantages it brings.

[00:25:52] Examples of successful businesses that attribute their success to owning their own real estate.

[00:27:58] Building a strong team and surrounding oneself with high-end professionals in order to achieve business success.

[00:35:45] The significance of customer reviews and feedback, offering incentives for reviews, and learning from customer dissatisfaction to improve.

[00:42:37] Being customer-obsessed, addressing small jobs, and maintaining a culture of integrity and fair pricing.

[00:44:16] The importance of doing pro bono work.

[00:47:20] The qualities and characteristics that contribute to becoming an entrepreneur.

[00:50:24] Advice on staying the course, investing in oneself and finding the right partner in life and business.

[00:54:59] The experience of running a difficult race and how it can lead to personal growth and confronting internal issues.

[00:57:35] The importance of investing in skills, embracing uncomfortable situations, and finding solace and confidence in tackling challenges.

[00:59:38] Emphasis on the role of gratitude in finding happiness, overcoming difficult times, and appreciating the moments of joy in life.

Episode Resources:

Website | WPIC
Todd Embley | Twitter]]></description>
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  <pubDate>Mon, 30 Oct 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/e9017efd-1c1b-48c9-8faf-a41bafee484c/episode.mp3" />
  <itunes:title><![CDATA[25: Todd Embley ON: How to Scale Your Business]]></itunes:title>
  <itunes:duration>41</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Jonathan interviews Todd Embley, a tech VC, business mentor, and investor in real estate. Todd shares his journey from working in the tech industry in China to taking over a windows and doors business in Vernon. He discusses the challenges he faced during the transition, the importance of customer service, and his long-term goals for his business. Todd discusses the important aspects of business that are often overlooked, and shares his approach to pro bono work and the challenges of scaling a business while maintaining its culture.

Todd Embley spends his time mentoring early-stage entrepreneurs and startups and believes the path to success is in the approach and having the right "entrephilosophy".
Over the years, his experience has taught him a great deal about managing cultural differences, the philosophy behind success and failure, and how much he loves building a strong startup community that should be led by entrepreneurs, for entrepreneurs.
His latest podcast, The Negotiation, is designed to bridge the cultural divide between the West and East through interviews with China and APAC region experts to help improve and drive successful cross-border business.
His superpower is people and relationships. When he mentors he focuses on building the people who are building companies, rather than helping them build their companies. It's not about what you're building, it's why and how you build it that leads to success. Todd has also become deeply passionate about mental health, having recently been diagnosed with ADHD. He says the issue of mental health cannot be overstated, and he will always jump at the opportunity to take action towards helping reduce the stigma.

What We Discuss:

[00:02:37] Todd discusses his time in China, starting tech companies and experiencing the growth of the internet.

[00:11:44] The importance of customer service and the difficulties of hiring in the trades industry.

[00:12:52] How Todd and his wife brought their business and tech background to improve an old windows and doors business.

[00:13:48] The need to build a sustainable business model and the importance of understanding how to run a business in order to support the team and scale the company.

[00:22:56] The benefits of owning a building for a business and the potential financial advantages it brings.

[00:25:52] Examples of successful businesses that attribute their success to owning their own real estate.

[00:27:58] Building a strong team and surrounding oneself with high-end professionals in order to achieve business success.

[00:35:45] The significance of customer reviews and feedback, offering incentives for reviews, and learning from customer dissatisfaction to improve.

[00:42:37] Being customer-obsessed, addressing small jobs, and maintaining a culture of integrity and fair pricing.

[00:44:16] The importance of doing pro bono work.

[00:47:20] The qualities and characteristics that contribute to becoming an entrepreneur.

[00:50:24] Advice on staying the course, investing in oneself and finding the right partner in life and business.

[00:54:59] The experience of running a difficult race and how it can lead to personal growth and confronting internal issues.

[00:57:35] The importance of investing in skills, embracing uncomfortable situations, and finding solace and confidence in tackling challenges.

[00:59:38] Emphasis on the role of gratitude in finding happiness, overcoming difficult times, and appreciating the moments of joy in life.

Episode Resources:

Website | WPIC
Todd Embley | Twitter]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Jonathan interviews Todd Embley, a tech VC, business mentor, and investor in real estate. Todd shares his journey from working in the tech industry in China to taking over a windows and doors business in Vernon. He discusses the challenges he faced during the transition, the importance of customer service, and his long-term goals for his business. Todd discusses the important aspects of business that are often overlooked, and shares his approach to pro bono work and the challenges of scaling a business while maintaining its culture.

Todd Embley spends his time mentoring early-stage entrepreneurs and startups and believes the path to success is in the approach and having the right "entrephilosophy".
Over the years, his experience has taught him a great deal about managing cultural differences, the philosophy behind success and failure, and how much he loves building a strong startup community that should be led by entrepreneurs, for entrepreneurs.
His latest podcast, The Negotiation, is designed to bridge the cultural divide between the West and East through interviews with China and APAC region experts to help improve and drive successful cross-border business.
His superpower is people and relationships. When he mentors he focuses on building the people who are building companies, rather than helping them build their companies. It's not about what you're building, it's why and how you build it that leads to success. Todd has also become deeply passionate about mental health, having recently been diagnosed with ADHD. He says the issue of mental health cannot be overstated, and he will always jump at the opportunity to take action towards helping reduce the stigma.

What We Discuss:

[00:02:37] Todd discusses his time in China, starting tech companies and experiencing the growth of the internet.

[00:11:44] The importance of customer service and the difficulties of hiring in the trades industry.

[00:12:52] How Todd and his wife brought their business and tech background to improve an old windows and doors business.

[00:13:48] The need to build a sustainable business model and the importance of understanding how to run a business in order to support the team and scale the company.

[00:22:56] The benefits of owning a building for a business and the potential financial advantages it brings.

[00:25:52] Examples of successful businesses that attribute their success to owning their own real estate.

[00:27:58] Building a strong team and surrounding oneself with high-end professionals in order to achieve business success.

[00:35:45] The significance of customer reviews and feedback, offering incentives for reviews, and learning from customer dissatisfaction to improve.

[00:42:37] Being customer-obsessed, addressing small jobs, and maintaining a culture of integrity and fair pricing.

[00:44:16] The importance of doing pro bono work.

[00:47:20] The qualities and characteristics that contribute to becoming an entrepreneur.

[00:50:24] Advice on staying the course, investing in oneself and finding the right partner in life and business.

[00:54:59] The experience of running a difficult race and how it can lead to personal growth and confronting internal issues.

[00:57:35] The importance of investing in skills, embracing uncomfortable situations, and finding solace and confidence in tackling challenges.

[00:59:38] Emphasis on the role of gratitude in finding happiness, overcoming difficult times, and appreciating the moments of joy in life.

Episode Resources:

Website | WPIC
Todd Embley | Twitter]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Jonathan interviews Todd Embley, a tech VC, business mentor, and investor in real estate. Todd shares his journey from working in the tech industry in China to taking over a windows and doors business in Vernon. He discusse...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>25</itunes:episode>
</item>
<item>
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  <title><![CDATA[24: Brad Redding ON: Why Branding Is SO Important During Early Stages of Business]]></title>
  <description><![CDATA[In this podcast episode, Jonathan interviews Brad Redding, Co-Founder and CEO of Elevar. During this insightful conversion about business growth, Brad shares some important lessons with listeners including his entrepreneurial journey and his successes and failures in the business world. He teaches why it's important to build a strong brand in order to make money, discusses goal-setting, how to stay updated with industry changes and overcoming the challenges of tracking ROI in advertising. Brad reflects on his journey and shares what he would tell his younger self to focus on.

What We Discuss:

[00:00:00] Brad discusses how focusing on finding a problem, getting mentors, and following through from ages 20 to 30 can set oneself up for a successful life.

[00:00:24] Jonathan introduces Brad and his company Elevar, which focuses on server-side conversion tracking for e-commerce brands.

[00:01:23] Brad shares his background, including his previous SaaS business and agency work, as well as his personal interests in health, fitness, and family.

[00:11:02] Brad discusses how the concept of Elevar and the importance of money and branding came about during the early stages of the business.

[00:12:21] Looking ahead, setting goals, and living in the future will increase the likelihood of success in business.

[00:17:37] Brad explains how his team manages the quality of the Elevar brand by developing a distinct voice, focusing on education and inspiration, and prioritizing customer support and success.

[00:23:09] The significance of listening to customers and extracting data from support tickets, demos, and sign-ups to understand their needs and goals.

[00:24:20] The difficulties in tracking return on investment (ROI) in advertising due to privacy concerns and competition among tech giants.

[00:26:19] Exploring the potential drawbacks of internet regulations, such as GDPR and CCPA, and the presence of malicious actors in the tracking industry.

[00:33:27] Automating data analysis to save customers time and allow them to focus on strategy and optimization.

[00:34:25] Brad talks about how he met his co-founders through personal networks and how they are still involved in the company in different capacities.

[00:36:29] Brad shares his thoughts on the market potential and how they plan to expand their offerings and add firepower to their brand.

[00:45:13] Managing the expectations of quick success and emphasis on the need to think in terms of decades, not weeks or months.

[00:45:56] Jonathan mentions Steve Jobs' quote about every overnight success having a ten-year backstory, highlighting the idea that success takes time and persistence.

[00:46:22] Jonathan reflects on the journey of entrepreneurship and how the little things along the way contribute to the overall success and fulfillment in life.

Episode Resources:

Elevar | Website
Brad Redding | Instagram
Brad Redding | LinkedIn
Conversion Tracking Playbook | Podcast]]></description>
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  <pubDate>Mon, 25 Sep 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/c213b4a5-a145-402e-a990-9fdaa1531879/episode.mp3" />
  <itunes:title><![CDATA[24: Brad Redding ON: Why Branding Is SO Important During Early Stages of Business]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Jonathan interviews Brad Redding, Co-Founder and CEO of Elevar. During this insightful conversion about business growth, Brad shares some important lessons with listeners including his entrepreneurial journey and his successes and failures in the business world. He teaches why it's important to build a strong brand in order to make money, discusses goal-setting, how to stay updated with industry changes and overcoming the challenges of tracking ROI in advertising. Brad reflects on his journey and shares what he would tell his younger self to focus on.

What We Discuss:

[00:00:00] Brad discusses how focusing on finding a problem, getting mentors, and following through from ages 20 to 30 can set oneself up for a successful life.

[00:00:24] Jonathan introduces Brad and his company Elevar, which focuses on server-side conversion tracking for e-commerce brands.

[00:01:23] Brad shares his background, including his previous SaaS business and agency work, as well as his personal interests in health, fitness, and family.

[00:11:02] Brad discusses how the concept of Elevar and the importance of money and branding came about during the early stages of the business.

[00:12:21] Looking ahead, setting goals, and living in the future will increase the likelihood of success in business.

[00:17:37] Brad explains how his team manages the quality of the Elevar brand by developing a distinct voice, focusing on education and inspiration, and prioritizing customer support and success.

[00:23:09] The significance of listening to customers and extracting data from support tickets, demos, and sign-ups to understand their needs and goals.

[00:24:20] The difficulties in tracking return on investment (ROI) in advertising due to privacy concerns and competition among tech giants.

[00:26:19] Exploring the potential drawbacks of internet regulations, such as GDPR and CCPA, and the presence of malicious actors in the tracking industry.

[00:33:27] Automating data analysis to save customers time and allow them to focus on strategy and optimization.

[00:34:25] Brad talks about how he met his co-founders through personal networks and how they are still involved in the company in different capacities.

[00:36:29] Brad shares his thoughts on the market potential and how they plan to expand their offerings and add firepower to their brand.

[00:45:13] Managing the expectations of quick success and emphasis on the need to think in terms of decades, not weeks or months.

[00:45:56] Jonathan mentions Steve Jobs' quote about every overnight success having a ten-year backstory, highlighting the idea that success takes time and persistence.

[00:46:22] Jonathan reflects on the journey of entrepreneurship and how the little things along the way contribute to the overall success and fulfillment in life.

Episode Resources:

Elevar | Website
Brad Redding | Instagram
Brad Redding | LinkedIn
Conversion Tracking Playbook | Podcast]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Jonathan interviews Brad Redding, Co-Founder and CEO of Elevar. During this insightful conversion about business growth, Brad shares some important lessons with listeners including his entrepreneurial journey and his successes and failures in the business world. He teaches why it's important to build a strong brand in order to make money, discusses goal-setting, how to stay updated with industry changes and overcoming the challenges of tracking ROI in advertising. Brad reflects on his journey and shares what he would tell his younger self to focus on.

What We Discuss:

[00:00:00] Brad discusses how focusing on finding a problem, getting mentors, and following through from ages 20 to 30 can set oneself up for a successful life.

[00:00:24] Jonathan introduces Brad and his company Elevar, which focuses on server-side conversion tracking for e-commerce brands.

[00:01:23] Brad shares his background, including his previous SaaS business and agency work, as well as his personal interests in health, fitness, and family.

[00:11:02] Brad discusses how the concept of Elevar and the importance of money and branding came about during the early stages of the business.

[00:12:21] Looking ahead, setting goals, and living in the future will increase the likelihood of success in business.

[00:17:37] Brad explains how his team manages the quality of the Elevar brand by developing a distinct voice, focusing on education and inspiration, and prioritizing customer support and success.

[00:23:09] The significance of listening to customers and extracting data from support tickets, demos, and sign-ups to understand their needs and goals.

[00:24:20] The difficulties in tracking return on investment (ROI) in advertising due to privacy concerns and competition among tech giants.

[00:26:19] Exploring the potential drawbacks of internet regulations, such as GDPR and CCPA, and the presence of malicious actors in the tracking industry.

[00:33:27] Automating data analysis to save customers time and allow them to focus on strategy and optimization.

[00:34:25] Brad talks about how he met his co-founders through personal networks and how they are still involved in the company in different capacities.

[00:36:29] Brad shares his thoughts on the market potential and how they plan to expand their offerings and add firepower to their brand.

[00:45:13] Managing the expectations of quick success and emphasis on the need to think in terms of decades, not weeks or months.

[00:45:56] Jonathan mentions Steve Jobs' quote about every overnight success having a ten-year backstory, highlighting the idea that success takes time and persistence.

[00:46:22] Jonathan reflects on the journey of entrepreneurship and how the little things along the way contribute to the overall success and fulfillment in life.

Episode Resources:

Elevar | Website
Brad Redding | Instagram
Brad Redding | LinkedIn
Conversion Tracking Playbook | Podcast]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Jonathan interviews Brad Redding, Co-Founder and CEO of Elevar. During this insightful conversion about business growth, Brad shares some important lessons with listeners including his entrepreneurial journey and his succes...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>24</itunes:episode>
</item>
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  <title><![CDATA[23: Lowell Rempel ON: 12 Strategies To Scale Your Business]]></title>
  <description><![CDATA[In this podcast episode, Jonathan sits down with Lowell Rempel, an entrepreneur and digital marketing expert. Lowell shares his insights on various topics related to business and customer experience. He discusses his background, his passion for building and growing businesses, and the importance of creating a great customer experience. There is a need to think outside the box, understand customer needs, and differentiate your business from your competitors. He also talks about his personal journey as a parent and the challenges he faced. Throughout the conversation, the two highlight the importance of self-reflection, continuous learning, and building strong relationships in business.
Successful entrepreneur, founder, marketer and CTO. Lowell has built, grown and acquired multiple companies such as Dropified.

What We Discuss:

[00:01:12] Lowell shares his entrepreneurial journey.

[00:06:41] How to create a fantastic customer experience and the importance of data and numbers in understanding customer needs and uncovering opportunities.

[00:08:34] Cautioning about a common business mistake: adding features without asking customers if they actually need or want them.

[00:10:24] Sharing an example of how a unique business model can disrupt an industry.

[00:17:13] Discussion on the effectiveness of clear and simple ads compared to overly clever or complex ones.

[00:21:12] Lowell's childhood experience of starting his own window washing business and facing competition at a young age.

[00:23:52] Lowell's journey from working in management at Coca-Cola to starting his own chain of stores selling hot tubs, pool tables and more.

[00:25:48] Lowell shares his daughter's health challenges, including three open heart surgeries before the age of two, and how she is doing now.

[00:28:14] Lowell shares his approach to parenting and handling the challenges of raising three different children with different personalities and emotions.

[00:33:38] Exploring the benefits of having time alone for creative thinking and problem-solving.

[00:34:15] Discussing the difficulties of juggling multiple jobs and the potential for burnout.

[00:35:56] Examining the impact of self-limiting beliefs and the importance of challenging them to achieve success.

[00:41:48] Understanding the need for personal time to reflect, strategize, and decompress, which allows entrepreneurs to build relationships and delegate tasks to their team.

[00:43:43] What is the main thing that impacts the outcome of entrepreneurial endeavours?

[00:46:26] One essential strategy for generating new ideas, problem-solving, and achieving success in business.

[00:58:53] How to create a great customer experience and how it can solve conversion problems and improve business performance.

[01:12:56] How to learn from money management mistakes and grow as an entrepreneur.

[01:16:10] How to delegate tasks effectively, and the negative consequences of abdicating responsibilities.

[01:24:42] Why personal growth is so important for promotions and hiring decisions.

[01:25:46] Acknowledgment that not everyone wants to constantly grow and change, and the need to create a positive work experience for them.

[01:26:41] Lowell shares that the best way to reach out to him is through LinkedIn, and mentions his expertise in helping existing companies change and improve.

Episode Resources:
Lowell Rempel | LinkedIn]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/89993965-a244-4835-8006-b6ba6188a3f2/cover-art/original_99a1fc249188159f88a665345ad78635.png" />
  <pubDate>Mon, 18 Sep 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[23: Lowell Rempel ON: 12 Strategies To Scale Your Business]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Jonathan sits down with Lowell Rempel, an entrepreneur and digital marketing expert. Lowell shares his insights on various topics related to business and customer experience. He discusses his background, his passion for building and growing businesses, and the importance of creating a great customer experience. There is a need to think outside the box, understand customer needs, and differentiate your business from your competitors. He also talks about his personal journey as a parent and the challenges he faced. Throughout the conversation, the two highlight the importance of self-reflection, continuous learning, and building strong relationships in business.
Successful entrepreneur, founder, marketer and CTO. Lowell has built, grown and acquired multiple companies such as Dropified.

What We Discuss:

[00:01:12] Lowell shares his entrepreneurial journey.

[00:06:41] How to create a fantastic customer experience and the importance of data and numbers in understanding customer needs and uncovering opportunities.

[00:08:34] Cautioning about a common business mistake: adding features without asking customers if they actually need or want them.

[00:10:24] Sharing an example of how a unique business model can disrupt an industry.

[00:17:13] Discussion on the effectiveness of clear and simple ads compared to overly clever or complex ones.

[00:21:12] Lowell's childhood experience of starting his own window washing business and facing competition at a young age.

[00:23:52] Lowell's journey from working in management at Coca-Cola to starting his own chain of stores selling hot tubs, pool tables and more.

[00:25:48] Lowell shares his daughter's health challenges, including three open heart surgeries before the age of two, and how she is doing now.

[00:28:14] Lowell shares his approach to parenting and handling the challenges of raising three different children with different personalities and emotions.

[00:33:38] Exploring the benefits of having time alone for creative thinking and problem-solving.

[00:34:15] Discussing the difficulties of juggling multiple jobs and the potential for burnout.

[00:35:56] Examining the impact of self-limiting beliefs and the importance of challenging them to achieve success.

[00:41:48] Understanding the need for personal time to reflect, strategize, and decompress, which allows entrepreneurs to build relationships and delegate tasks to their team.

[00:43:43] What is the main thing that impacts the outcome of entrepreneurial endeavours?

[00:46:26] One essential strategy for generating new ideas, problem-solving, and achieving success in business.

[00:58:53] How to create a great customer experience and how it can solve conversion problems and improve business performance.

[01:12:56] How to learn from money management mistakes and grow as an entrepreneur.

[01:16:10] How to delegate tasks effectively, and the negative consequences of abdicating responsibilities.

[01:24:42] Why personal growth is so important for promotions and hiring decisions.

[01:25:46] Acknowledgment that not everyone wants to constantly grow and change, and the need to create a positive work experience for them.

[01:26:41] Lowell shares that the best way to reach out to him is through LinkedIn, and mentions his expertise in helping existing companies change and improve.

Episode Resources:
Lowell Rempel | LinkedIn]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Jonathan sits down with Lowell Rempel, an entrepreneur and digital marketing expert. Lowell shares his insights on various topics related to business and customer experience. He discusses his background, his passion for building and growing businesses, and the importance of creating a great customer experience. There is a need to think outside the box, understand customer needs, and differentiate your business from your competitors. He also talks about his personal journey as a parent and the challenges he faced. Throughout the conversation, the two highlight the importance of self-reflection, continuous learning, and building strong relationships in business.
Successful entrepreneur, founder, marketer and CTO. Lowell has built, grown and acquired multiple companies such as Dropified.

What We Discuss:

[00:01:12] Lowell shares his entrepreneurial journey.

[00:06:41] How to create a fantastic customer experience and the importance of data and numbers in understanding customer needs and uncovering opportunities.

[00:08:34] Cautioning about a common business mistake: adding features without asking customers if they actually need or want them.

[00:10:24] Sharing an example of how a unique business model can disrupt an industry.

[00:17:13] Discussion on the effectiveness of clear and simple ads compared to overly clever or complex ones.

[00:21:12] Lowell's childhood experience of starting his own window washing business and facing competition at a young age.

[00:23:52] Lowell's journey from working in management at Coca-Cola to starting his own chain of stores selling hot tubs, pool tables and more.

[00:25:48] Lowell shares his daughter's health challenges, including three open heart surgeries before the age of two, and how she is doing now.

[00:28:14] Lowell shares his approach to parenting and handling the challenges of raising three different children with different personalities and emotions.

[00:33:38] Exploring the benefits of having time alone for creative thinking and problem-solving.

[00:34:15] Discussing the difficulties of juggling multiple jobs and the potential for burnout.

[00:35:56] Examining the impact of self-limiting beliefs and the importance of challenging them to achieve success.

[00:41:48] Understanding the need for personal time to reflect, strategize, and decompress, which allows entrepreneurs to build relationships and delegate tasks to their team.

[00:43:43] What is the main thing that impacts the outcome of entrepreneurial endeavours?

[00:46:26] One essential strategy for generating new ideas, problem-solving, and achieving success in business.

[00:58:53] How to create a great customer experience and how it can solve conversion problems and improve business performance.

[01:12:56] How to learn from money management mistakes and grow as an entrepreneur.

[01:16:10] How to delegate tasks effectively, and the negative consequences of abdicating responsibilities.

[01:24:42] Why personal growth is so important for promotions and hiring decisions.

[01:25:46] Acknowledgment that not everyone wants to constantly grow and change, and the need to create a positive work experience for them.

[01:26:41] Lowell shares that the best way to reach out to him is through LinkedIn, and mentions his expertise in helping existing companies change and improve.

Episode Resources:
Lowell Rempel | LinkedIn]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Jonathan sits down with Lowell Rempel, an entrepreneur and digital marketing expert. Lowell shares his insights on various topics related to business and customer experience. He discusses his background, his passion for bui...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>23</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">a5171536-4162-11ee-8256-63ecd2cbefaa</guid>
  <title><![CDATA[22: The Most Effective Strategies For Growing Your Business with Lance Schafer]]></title>
  <description><![CDATA[In this podcast episode, Lance Schafer and Jonathan discuss Lance's experience in the tech scene, the differences between Canadian and American cultures, and the growth and hiring strategies of Lotlinx, a company Lance was involved with. Lance shares his approach to goal-setting using RPMs (Result, Purpose, and Massive Action) and highlights the importance of culture fit in hiring. They also delve into topics such as technical debt, scalability of sales channels, and customer-centric development. Lance emphasizes the need to stay ahead of market trends and prioritize long-term benefits.

Portfolio entrepreneur, tech leader, and mentor. Lance Schafer has started, grown and sold multiple companies. Founding the national auto trading brand LemonFree and today GM at LotLinx. With more than two decades of experience as an Entrepreneur in digital media, business management, and start-ups, Lance has a true passion for disruptive technology that is results-oriented. In his role as a mentor and as a Senior Leader, he's helped companies cut through the clutter and jargon that surrounds digital media delivering substantial results that are innovative, repeatable, and highly successful.

What We Discuss:
[00:00:00] Lance discusses the concept of RPMS (Result, Purpose, Massive Action) and its origin from a Tony Robbins conference.

[00:01:05] Discussion about the differences in risk-taking and willingness to fail between US and Canadian tech cultures.

[00:08:37] Lance shares his experience with slow hiring in the past and the shift to hiring quickly and embracing a growth mindset at Lotlinx.

[00:10:48] Discussion on the importance of cultural fit when hiring and how it affects both the company and the individual.

[00:16:11] Talking about the tension between speed and accuracy in a development environment and how it is addressed in their company.

[00:20:47] Sharing about their experience with scaling up a company and the difficulties in finding talent that understands the unique challenges of a scale-up environment.

[00:21:51] Discussion on the market trends and challenges related to tracking data attribution in the tech industry.

[00:23:00] Exploration of the difficulties in scaling up a company and the need for efficient hiring and execution strategies.

[00:31:00] Insights into the ongoing efforts to develop and nurture sales channels in the automotive industry, given its vast size and potential for growth.

[00:32:24] Discussion on the misconceptions around technical debt and how code complexity and familiarity play a role.

[00:36:37] Exploring the definition of tech debt and its impact on the organization, including the challenge of identifying what constitutes tech debt.

[00:41:34] Examining the bias of new CMOs towards their preferred marketing stack and the potential impact on the company's technology infrastructure.

[00:43:12] Discussion on the significance of having a reliable tech stack and the challenges of migrating to a new one.

[00:47:11] Analogous to the real estate world, the conversation explores the trend of switching to different CRMs and the challenges it poses for companies.

[00:51:53] The concept of RPMs (Result, Purpose, Massive Action) is introduced as a method for setting goals and aligning efforts towards achieving desired outcomes.

[00:53:14] Lance discusses the significance of setting goals and understanding why they matter in order to prioritize actions effectively.

[00:54:31] Talking about the challenge of deciding what not to do, as there are more things that one can't do compared to what they can do.

[00:55:21] Lance emphasizes the importance of purpose in driving goals, stating that goals are indications of living one's purpose and connecting to it.

Episode Resources:

Website | Lotlinx]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/40dc249c-5a5f-494e-8090-623a60a9977b/cover-art/original_8783eef849718e2f251886d58028d33d.jpg" />
  <pubDate>Mon, 11 Sep 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/40dc249c-5a5f-494e-8090-623a60a9977b/episode.mp3" />
  <itunes:title><![CDATA[22: The Most Effective Strategies For Growing Your Business with Lance Schafer]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Lance Schafer and Jonathan discuss Lance's experience in the tech scene, the differences between Canadian and American cultures, and the growth and hiring strategies of Lotlinx, a company Lance was involved with. Lance shares his approach to goal-setting using RPMs (Result, Purpose, and Massive Action) and highlights the importance of culture fit in hiring. They also delve into topics such as technical debt, scalability of sales channels, and customer-centric development. Lance emphasizes the need to stay ahead of market trends and prioritize long-term benefits.

Portfolio entrepreneur, tech leader, and mentor. Lance Schafer has started, grown and sold multiple companies. Founding the national auto trading brand LemonFree and today GM at LotLinx. With more than two decades of experience as an Entrepreneur in digital media, business management, and start-ups, Lance has a true passion for disruptive technology that is results-oriented. In his role as a mentor and as a Senior Leader, he's helped companies cut through the clutter and jargon that surrounds digital media delivering substantial results that are innovative, repeatable, and highly successful.

What We Discuss:
[00:00:00] Lance discusses the concept of RPMS (Result, Purpose, Massive Action) and its origin from a Tony Robbins conference.

[00:01:05] Discussion about the differences in risk-taking and willingness to fail between US and Canadian tech cultures.

[00:08:37] Lance shares his experience with slow hiring in the past and the shift to hiring quickly and embracing a growth mindset at Lotlinx.

[00:10:48] Discussion on the importance of cultural fit when hiring and how it affects both the company and the individual.

[00:16:11] Talking about the tension between speed and accuracy in a development environment and how it is addressed in their company.

[00:20:47] Sharing about their experience with scaling up a company and the difficulties in finding talent that understands the unique challenges of a scale-up environment.

[00:21:51] Discussion on the market trends and challenges related to tracking data attribution in the tech industry.

[00:23:00] Exploration of the difficulties in scaling up a company and the need for efficient hiring and execution strategies.

[00:31:00] Insights into the ongoing efforts to develop and nurture sales channels in the automotive industry, given its vast size and potential for growth.

[00:32:24] Discussion on the misconceptions around technical debt and how code complexity and familiarity play a role.

[00:36:37] Exploring the definition of tech debt and its impact on the organization, including the challenge of identifying what constitutes tech debt.

[00:41:34] Examining the bias of new CMOs towards their preferred marketing stack and the potential impact on the company's technology infrastructure.

[00:43:12] Discussion on the significance of having a reliable tech stack and the challenges of migrating to a new one.

[00:47:11] Analogous to the real estate world, the conversation explores the trend of switching to different CRMs and the challenges it poses for companies.

[00:51:53] The concept of RPMs (Result, Purpose, Massive Action) is introduced as a method for setting goals and aligning efforts towards achieving desired outcomes.

[00:53:14] Lance discusses the significance of setting goals and understanding why they matter in order to prioritize actions effectively.

[00:54:31] Talking about the challenge of deciding what not to do, as there are more things that one can't do compared to what they can do.

[00:55:21] Lance emphasizes the importance of purpose in driving goals, stating that goals are indications of living one's purpose and connecting to it.

Episode Resources:

Website | Lotlinx]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Lance Schafer and Jonathan discuss Lance's experience in the tech scene, the differences between Canadian and American cultures, and the growth and hiring strategies of Lotlinx, a company Lance was involved with. Lance shares his approach to goal-setting using RPMs (Result, Purpose, and Massive Action) and highlights the importance of culture fit in hiring. They also delve into topics such as technical debt, scalability of sales channels, and customer-centric development. Lance emphasizes the need to stay ahead of market trends and prioritize long-term benefits.

Portfolio entrepreneur, tech leader, and mentor. Lance Schafer has started, grown and sold multiple companies. Founding the national auto trading brand LemonFree and today GM at LotLinx. With more than two decades of experience as an Entrepreneur in digital media, business management, and start-ups, Lance has a true passion for disruptive technology that is results-oriented. In his role as a mentor and as a Senior Leader, he's helped companies cut through the clutter and jargon that surrounds digital media delivering substantial results that are innovative, repeatable, and highly successful.

What We Discuss:
[00:00:00] Lance discusses the concept of RPMS (Result, Purpose, Massive Action) and its origin from a Tony Robbins conference.

[00:01:05] Discussion about the differences in risk-taking and willingness to fail between US and Canadian tech cultures.

[00:08:37] Lance shares his experience with slow hiring in the past and the shift to hiring quickly and embracing a growth mindset at Lotlinx.

[00:10:48] Discussion on the importance of cultural fit when hiring and how it affects both the company and the individual.

[00:16:11] Talking about the tension between speed and accuracy in a development environment and how it is addressed in their company.

[00:20:47] Sharing about their experience with scaling up a company and the difficulties in finding talent that understands the unique challenges of a scale-up environment.

[00:21:51] Discussion on the market trends and challenges related to tracking data attribution in the tech industry.

[00:23:00] Exploration of the difficulties in scaling up a company and the need for efficient hiring and execution strategies.

[00:31:00] Insights into the ongoing efforts to develop and nurture sales channels in the automotive industry, given its vast size and potential for growth.

[00:32:24] Discussion on the misconceptions around technical debt and how code complexity and familiarity play a role.

[00:36:37] Exploring the definition of tech debt and its impact on the organization, including the challenge of identifying what constitutes tech debt.

[00:41:34] Examining the bias of new CMOs towards their preferred marketing stack and the potential impact on the company's technology infrastructure.

[00:43:12] Discussion on the significance of having a reliable tech stack and the challenges of migrating to a new one.

[00:47:11] Analogous to the real estate world, the conversation explores the trend of switching to different CRMs and the challenges it poses for companies.

[00:51:53] The concept of RPMs (Result, Purpose, Massive Action) is introduced as a method for setting goals and aligning efforts towards achieving desired outcomes.

[00:53:14] Lance discusses the significance of setting goals and understanding why they matter in order to prioritize actions effectively.

[00:54:31] Talking about the challenge of deciding what not to do, as there are more things that one can't do compared to what they can do.

[00:55:21] Lance emphasizes the importance of purpose in driving goals, stating that goals are indications of living one's purpose and connecting to it.

Episode Resources:

Website | Lotlinx]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Lance Schafer and Jonathan discuss Lance's experience in the tech scene, the differences between Canadian and American cultures, and the growth and hiring strategies of Lotlinx, a company Lance was involved with. Lance shar...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>22</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">c143a49e-3cea-11ee-ba52-cb4dbb46a4cc</guid>
  <title><![CDATA[21: Robert Ducharme ON: Navigating The Ups and Downs of Entrepreneurship]]></title>
  <description><![CDATA[In this podcast episode, Jonathan interviews entrepreneur Robert Ducharme about his company, Routezilla. They talk about the continuous nature of entrepreneurship and the most important person that influenced Robert's path. They emphasize the power of mindset and gratitude in overcoming challenges and achieving success. They also delve into Robert's experiences starting and growing businesses, including how he navigated his landscaping company during the 2008 economic downturn. They discuss the transformation of Routezilla into a tech company and their partnership with Google.
Robert Ducharme is the founder of several successful start ups. He is the Founder/CEO of Routezilla, a tech company serving the likes of Tesla. They've partnered with Google to increase appointments from Google business profiles.

What We Discuss:

[00:03:07] Robert shares his upbringing in an entrepreneurial family, and tells us about a significant individual who influenced his entrepreneurial path.

[00:10:23] The impact of pre-framing on cortisol levels and testosterone, and how it affects mental psyche.

[00:11:21] The role of gratitude in shifting from struggle to empowerment and attracting goodness and opportunities.

[00:13:09] Robert talks about his Father's influence, embracing challenges, and the mindset that leads to opportunities and holy moments.

[00:21:25] The two discuss the challenges and motivations of being an entrepreneur.

[00:25:22] Robert shares how he stumbled into the landscaping business and how it quickly grew into a thriving enterprise.

[00:30:11] Robert talks about the challenges his business faced during the global economic collapse in 2008 and the changes it brought to his personal life.

[00:32:12] Exploration of bidding on government tenders and taking over an irrigation service department as recession-proof business ideas.

[00:35:27] The decision to automate the business processes and the development of a software solution to make the business profitable.

[00:42:13] Robert and John discuss the pivotal moment when their booking system started generating a high volume of appointments, and how they turned it into a tech company.

[00:48:51] Robert talks about the unexpected partnership with Tesla and how their booking system revolutionized the way Tesla handles appointments.

[00:53:52] Discussion on how failure is seen as a pathway to success in Silicon Valley and the importance of embracing failure in entrepreneurship.

[00:56:46] Exploration of the mindset shift in Silicon Valley where ideas are evaluated based on their potential to become billion-dollar businesses and the importance of not giving up.

[00:58:17] Comparison of the default response of skepticism in Canada towards entrepreneurial ideas and the more collaborative and optimistic approach in Silicon Valley.

[01:07:20] Robert talks about his experience meeting with British Telecom and Gannett, two big companies, and the challenges he faced in trying to secure deals with them.

[01:11:27] Robert emphasizes the importance of pushing through and finishing what you have to say, even when faced with challenges or skepticism.

[01:13:43] Marcel from SAS Academy introduces Robert to the CEO of High Level, a marketing platform, and discusses the possibility of using Routezilla for their clients.

[01:23:12] Importance of continuing on the entrepreneurial journey and not quitting.

[01:25:02] The significance of embracing challenges as opportunities for growth and success.

[01:27:16] The idea that personal growth and improvement is a lifelong journey that never reaches an endpoint.

Episode Resources:

Website | Routezilla]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/c224b597-20c1-4de9-b979-5d74103d8569/cover-art/original_847e64ac3703a54b65ae237eefb6ec4c.png" />
  <pubDate>Mon, 04 Sep 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/c224b597-20c1-4de9-b979-5d74103d8569/episode.mp3" />
  <itunes:title><![CDATA[21: Robert Ducharme ON: Navigating The Ups and Downs of Entrepreneurship]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Jonathan interviews entrepreneur Robert Ducharme about his company, Routezilla. They talk about the continuous nature of entrepreneurship and the most important person that influenced Robert's path. They emphasize the power of mindset and gratitude in overcoming challenges and achieving success. They also delve into Robert's experiences starting and growing businesses, including how he navigated his landscaping company during the 2008 economic downturn. They discuss the transformation of Routezilla into a tech company and their partnership with Google.
Robert Ducharme is the founder of several successful start ups. He is the Founder/CEO of Routezilla, a tech company serving the likes of Tesla. They've partnered with Google to increase appointments from Google business profiles.

What We Discuss:

[00:03:07] Robert shares his upbringing in an entrepreneurial family, and tells us about a significant individual who influenced his entrepreneurial path.

[00:10:23] The impact of pre-framing on cortisol levels and testosterone, and how it affects mental psyche.

[00:11:21] The role of gratitude in shifting from struggle to empowerment and attracting goodness and opportunities.

[00:13:09] Robert talks about his Father's influence, embracing challenges, and the mindset that leads to opportunities and holy moments.

[00:21:25] The two discuss the challenges and motivations of being an entrepreneur.

[00:25:22] Robert shares how he stumbled into the landscaping business and how it quickly grew into a thriving enterprise.

[00:30:11] Robert talks about the challenges his business faced during the global economic collapse in 2008 and the changes it brought to his personal life.

[00:32:12] Exploration of bidding on government tenders and taking over an irrigation service department as recession-proof business ideas.

[00:35:27] The decision to automate the business processes and the development of a software solution to make the business profitable.

[00:42:13] Robert and John discuss the pivotal moment when their booking system started generating a high volume of appointments, and how they turned it into a tech company.

[00:48:51] Robert talks about the unexpected partnership with Tesla and how their booking system revolutionized the way Tesla handles appointments.

[00:53:52] Discussion on how failure is seen as a pathway to success in Silicon Valley and the importance of embracing failure in entrepreneurship.

[00:56:46] Exploration of the mindset shift in Silicon Valley where ideas are evaluated based on their potential to become billion-dollar businesses and the importance of not giving up.

[00:58:17] Comparison of the default response of skepticism in Canada towards entrepreneurial ideas and the more collaborative and optimistic approach in Silicon Valley.

[01:07:20] Robert talks about his experience meeting with British Telecom and Gannett, two big companies, and the challenges he faced in trying to secure deals with them.

[01:11:27] Robert emphasizes the importance of pushing through and finishing what you have to say, even when faced with challenges or skepticism.

[01:13:43] Marcel from SAS Academy introduces Robert to the CEO of High Level, a marketing platform, and discusses the possibility of using Routezilla for their clients.

[01:23:12] Importance of continuing on the entrepreneurial journey and not quitting.

[01:25:02] The significance of embracing challenges as opportunities for growth and success.

[01:27:16] The idea that personal growth and improvement is a lifelong journey that never reaches an endpoint.

Episode Resources:

Website | Routezilla]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Jonathan interviews entrepreneur Robert Ducharme about his company, Routezilla. They talk about the continuous nature of entrepreneurship and the most important person that influenced Robert's path. They emphasize the power of mindset and gratitude in overcoming challenges and achieving success. They also delve into Robert's experiences starting and growing businesses, including how he navigated his landscaping company during the 2008 economic downturn. They discuss the transformation of Routezilla into a tech company and their partnership with Google.
Robert Ducharme is the founder of several successful start ups. He is the Founder/CEO of Routezilla, a tech company serving the likes of Tesla. They've partnered with Google to increase appointments from Google business profiles.

What We Discuss:

[00:03:07] Robert shares his upbringing in an entrepreneurial family, and tells us about a significant individual who influenced his entrepreneurial path.

[00:10:23] The impact of pre-framing on cortisol levels and testosterone, and how it affects mental psyche.

[00:11:21] The role of gratitude in shifting from struggle to empowerment and attracting goodness and opportunities.

[00:13:09] Robert talks about his Father's influence, embracing challenges, and the mindset that leads to opportunities and holy moments.

[00:21:25] The two discuss the challenges and motivations of being an entrepreneur.

[00:25:22] Robert shares how he stumbled into the landscaping business and how it quickly grew into a thriving enterprise.

[00:30:11] Robert talks about the challenges his business faced during the global economic collapse in 2008 and the changes it brought to his personal life.

[00:32:12] Exploration of bidding on government tenders and taking over an irrigation service department as recession-proof business ideas.

[00:35:27] The decision to automate the business processes and the development of a software solution to make the business profitable.

[00:42:13] Robert and John discuss the pivotal moment when their booking system started generating a high volume of appointments, and how they turned it into a tech company.

[00:48:51] Robert talks about the unexpected partnership with Tesla and how their booking system revolutionized the way Tesla handles appointments.

[00:53:52] Discussion on how failure is seen as a pathway to success in Silicon Valley and the importance of embracing failure in entrepreneurship.

[00:56:46] Exploration of the mindset shift in Silicon Valley where ideas are evaluated based on their potential to become billion-dollar businesses and the importance of not giving up.

[00:58:17] Comparison of the default response of skepticism in Canada towards entrepreneurial ideas and the more collaborative and optimistic approach in Silicon Valley.

[01:07:20] Robert talks about his experience meeting with British Telecom and Gannett, two big companies, and the challenges he faced in trying to secure deals with them.

[01:11:27] Robert emphasizes the importance of pushing through and finishing what you have to say, even when faced with challenges or skepticism.

[01:13:43] Marcel from SAS Academy introduces Robert to the CEO of High Level, a marketing platform, and discusses the possibility of using Routezilla for their clients.

[01:23:12] Importance of continuing on the entrepreneurial journey and not quitting.

[01:25:02] The significance of embracing challenges as opportunities for growth and success.

[01:27:16] The idea that personal growth and improvement is a lifelong journey that never reaches an endpoint.

Episode Resources:

Website | Routezilla]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Jonathan interviews entrepreneur Robert Ducharme about his company, Routezilla. They talk about the continuous nature of entrepreneurship and the most important person that influenced Robert's path. They emphasize the power...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>21</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">aa6c39d4-3cea-11ee-90cc-8718bffdc9fd</guid>
  <title><![CDATA[20: Sam McLoughlin ON: Journaling for Personal Growth and Reflection.]]></title>
  <description><![CDATA[In this episode, our hosts interview Sam McLoughlin. They engage in a conversation about Sam's background, creative pursuits, and the importance of validation in his work. They discuss Sam's experience as a documentary filmmaker and his involvement in the CrossFit community. Sam shares his perspective on what truly matters to him, emphasizing the importance of being there for loved ones and providing support. They also delve into the topic of journaling and its benefits for tracking progress and celebrating achievements. The conversation touches on the challenges of staying focused amidst external pressures and the significance of self-reflection.
Author, Feature-length filmmaker, and creator of the Yearly journal. Award winning documentary filmmaker, Sam McLoughlin has produced, directed and filmed movies that have gone on to reach millions of viewers. Such as the documentary of CrossFit athlete Brent Fikowski. He's a published author and has also directed music videos over the years for bands like Son Lux, Said the Whale, Snowmine, Andrew Judah, Icelandia and more.

What we discuss:

[00:01:29] Talk about the creative drive, connection with people, and aspirations as a creative and achiever.

[00:03:25] Sam's journey as a documentary filmmaker, the success found in the field, and the challenges of chasing views and achievement.

[00:09:56] Discussion on the importance of positive self-talk in CrossFit and how it contributes to success in the sport.

[00:11:19] Exploration of the motivation behind creating a yearly journal to track personal growth and achievements.

[00:20:21] Discussion about the different sections and features of the life maps journal, including the intro, recommended reading, habits and goal setting, self-assessment, reflection, and project/dream planning.

[00:30:17] Discussion on the importance of setting a statement of intention for the week and prioritizing certain things.

[00:31:56] Exploration of the concept of being intentional in daily life and avoiding reactive behaviour.

[00:37:44] Conversation about the influence of social media algorithms and the challenge of navigating a world with certain projected values.

[00:40:11] Discussion of the value of being a good friend over the years and prioritizing relationships.

[00:43:53] Encouraging listeners to be okay with who they are in the present moment and not constantly striving for external validation or success.

[00:49:28] Discussion on the importance of validating oneself and the inner child before seeking validation from others.

Episode Resources:
Sam McLoughlin | Website
Sam McLoughlin | Instagram]]></description>
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  <pubDate>Mon, 28 Aug 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[20: Sam McLoughlin ON: Journaling for Personal Growth and Reflection.]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, our hosts interview Sam McLoughlin. They engage in a conversation about Sam's background, creative pursuits, and the importance of validation in his work. They discuss Sam's experience as a documentary filmmaker and his involvement in the CrossFit community. Sam shares his perspective on what truly matters to him, emphasizing the importance of being there for loved ones and providing support. They also delve into the topic of journaling and its benefits for tracking progress and celebrating achievements. The conversation touches on the challenges of staying focused amidst external pressures and the significance of self-reflection.
Author, Feature-length filmmaker, and creator of the Yearly journal. Award winning documentary filmmaker, Sam McLoughlin has produced, directed and filmed movies that have gone on to reach millions of viewers. Such as the documentary of CrossFit athlete Brent Fikowski. He's a published author and has also directed music videos over the years for bands like Son Lux, Said the Whale, Snowmine, Andrew Judah, Icelandia and more.

What we discuss:

[00:01:29] Talk about the creative drive, connection with people, and aspirations as a creative and achiever.

[00:03:25] Sam's journey as a documentary filmmaker, the success found in the field, and the challenges of chasing views and achievement.

[00:09:56] Discussion on the importance of positive self-talk in CrossFit and how it contributes to success in the sport.

[00:11:19] Exploration of the motivation behind creating a yearly journal to track personal growth and achievements.

[00:20:21] Discussion about the different sections and features of the life maps journal, including the intro, recommended reading, habits and goal setting, self-assessment, reflection, and project/dream planning.

[00:30:17] Discussion on the importance of setting a statement of intention for the week and prioritizing certain things.

[00:31:56] Exploration of the concept of being intentional in daily life and avoiding reactive behaviour.

[00:37:44] Conversation about the influence of social media algorithms and the challenge of navigating a world with certain projected values.

[00:40:11] Discussion of the value of being a good friend over the years and prioritizing relationships.

[00:43:53] Encouraging listeners to be okay with who they are in the present moment and not constantly striving for external validation or success.

[00:49:28] Discussion on the importance of validating oneself and the inner child before seeking validation from others.

Episode Resources:
Sam McLoughlin | Website
Sam McLoughlin | Instagram]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, our hosts interview Sam McLoughlin. They engage in a conversation about Sam's background, creative pursuits, and the importance of validation in his work. They discuss Sam's experience as a documentary filmmaker and his involvement in the CrossFit community. Sam shares his perspective on what truly matters to him, emphasizing the importance of being there for loved ones and providing support. They also delve into the topic of journaling and its benefits for tracking progress and celebrating achievements. The conversation touches on the challenges of staying focused amidst external pressures and the significance of self-reflection.
Author, Feature-length filmmaker, and creator of the Yearly journal. Award winning documentary filmmaker, Sam McLoughlin has produced, directed and filmed movies that have gone on to reach millions of viewers. Such as the documentary of CrossFit athlete Brent Fikowski. He's a published author and has also directed music videos over the years for bands like Son Lux, Said the Whale, Snowmine, Andrew Judah, Icelandia and more.

What we discuss:

[00:01:29] Talk about the creative drive, connection with people, and aspirations as a creative and achiever.

[00:03:25] Sam's journey as a documentary filmmaker, the success found in the field, and the challenges of chasing views and achievement.

[00:09:56] Discussion on the importance of positive self-talk in CrossFit and how it contributes to success in the sport.

[00:11:19] Exploration of the motivation behind creating a yearly journal to track personal growth and achievements.

[00:20:21] Discussion about the different sections and features of the life maps journal, including the intro, recommended reading, habits and goal setting, self-assessment, reflection, and project/dream planning.

[00:30:17] Discussion on the importance of setting a statement of intention for the week and prioritizing certain things.

[00:31:56] Exploration of the concept of being intentional in daily life and avoiding reactive behaviour.

[00:37:44] Conversation about the influence of social media algorithms and the challenge of navigating a world with certain projected values.

[00:40:11] Discussion of the value of being a good friend over the years and prioritizing relationships.

[00:43:53] Encouraging listeners to be okay with who they are in the present moment and not constantly striving for external validation or success.

[00:49:28] Discussion on the importance of validating oneself and the inner child before seeking validation from others.

Episode Resources:
Sam McLoughlin | Website
Sam McLoughlin | Instagram]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, our hosts interview Sam McLoughlin. They engage in a conversation about Sam's background, creative pursuits, and the importance of validation in his work. They discuss Sam's experience as a documentary filmmaker and his involvement...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>20</itunes:episode>
</item>
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  <title><![CDATA[19: Stephen Whiting & Troy Mack ON: Remarketing 101]]></title>
  <description><![CDATA[In this podcast episode, Jonathan interviews Troy Mack and Stephen Whiting. They discuss the power and effectiveness of remarketing strategies in growing businesses and maximizing return on investment (ROI) on advertising spend. They explain that remarketing allows businesses to consistently put their message in front of potential customers, building trust and establishing themselves as experts. They highlight the cost-effectiveness of remarketing compared to other marketing channels and emphasize the importance of meeting potential customers where they are in their buyer's journey. They also introduce their own remarketing system, StreetText, which simplifies the process and saves time for marketers. Overall, they encourage listeners to incorporate remarketing into their marketing strategies to increase conversions and build relationships with potential customers.
Stephen is the co-CEO/Founder of StreetText. Troy is a product expert and head of product at StreetText. Troy helped Club Penguin grow from a small team to a billion dollar company. He has a background in product, design, and digital arts. Stephen has been advertising on Facebook since 2012 and continues to stay ahead of the latest innovative solutions before they hit the market.

What we discuss:
[00:01:21] A high-level explanation of remarketing as a way to stay relevant and remind leads about one's business using ads.

[00:04:14] Remarketing is cost-effective because it allows businesses to communicate with leads on an ongoing basis, providing value and building trust.

[00:09:00] Remarketing is compared to other advertising channels in terms of cost and effectiveness.

[00:12:24] Indoctrination refers to consistently exposing potential customers to your message to build trust and guide them toward choosing your business.

[00:18:42] The importance of consistently being in front of potential customers, building trust, and guiding them along their journey.

[00:19:14] How remarketing campaigns can provide valuable information and establish trust with potential customers, using the example of a roofing company.

[00:21:20] The use of video ads to showcase the company's personality and expertise, tracking what people have seen, and targeting ads based on previous interactions.

[00:28:26] Discussion on the effectiveness and simplicity of remarketing strategies in businesses.

[00:29:30] Exploration of the limitations and difficulties in setting up remarketing campaigns on Facebook.

[00:33:29] Explanation of how automated systems can simplify the process of maintaining and updating audiences for remarketing campaigns.

[00:38:38] Discussion on syncing CRM with Facebook audience, creating custom tags and filters, and the importance of segmentation.

[00:41:37] Exploration of the problem of showing the same ad repeatedly to potential buyers and the solution of ad bundles with automatic rotation.

[00:45:12] Explanation of the difficulties and time-consuming nature of manually setting up ad rotation rules in Facebook.

[00:49:15] Using powerful content to tailor a story and build trust with customers through remarketing.

[00:55:12] The simplicity and effectiveness of remarketing in a cookie-less world, and the mission to simplify advertising for businesses.

[00:57:04] Using content and remarketing to create a strong connection with customers, making them feel like they know the business and increasing excitement to meet in person.

Episode Resources:
StreetText | Website]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/a47f13fb-b8da-430e-a739-8e68b47a1bf7/cover-art/original_caa0e4e01e349fe69f4a1c7c15c70e13.png" />
  <pubDate>Mon, 21 Aug 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/a47f13fb-b8da-430e-a739-8e68b47a1bf7/episode.mp3" />
  <itunes:title><![CDATA[19: Stephen Whiting & Troy Mack ON: Remarketing 101]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Jonathan interviews Troy Mack and Stephen Whiting. They discuss the power and effectiveness of remarketing strategies in growing businesses and maximizing return on investment (ROI) on advertising spend. They explain that remarketing allows businesses to consistently put their message in front of potential customers, building trust and establishing themselves as experts. They highlight the cost-effectiveness of remarketing compared to other marketing channels and emphasize the importance of meeting potential customers where they are in their buyer's journey. They also introduce their own remarketing system, StreetText, which simplifies the process and saves time for marketers. Overall, they encourage listeners to incorporate remarketing into their marketing strategies to increase conversions and build relationships with potential customers.
Stephen is the co-CEO/Founder of StreetText. Troy is a product expert and head of product at StreetText. Troy helped Club Penguin grow from a small team to a billion dollar company. He has a background in product, design, and digital arts. Stephen has been advertising on Facebook since 2012 and continues to stay ahead of the latest innovative solutions before they hit the market.

What we discuss:
[00:01:21] A high-level explanation of remarketing as a way to stay relevant and remind leads about one's business using ads.

[00:04:14] Remarketing is cost-effective because it allows businesses to communicate with leads on an ongoing basis, providing value and building trust.

[00:09:00] Remarketing is compared to other advertising channels in terms of cost and effectiveness.

[00:12:24] Indoctrination refers to consistently exposing potential customers to your message to build trust and guide them toward choosing your business.

[00:18:42] The importance of consistently being in front of potential customers, building trust, and guiding them along their journey.

[00:19:14] How remarketing campaigns can provide valuable information and establish trust with potential customers, using the example of a roofing company.

[00:21:20] The use of video ads to showcase the company's personality and expertise, tracking what people have seen, and targeting ads based on previous interactions.

[00:28:26] Discussion on the effectiveness and simplicity of remarketing strategies in businesses.

[00:29:30] Exploration of the limitations and difficulties in setting up remarketing campaigns on Facebook.

[00:33:29] Explanation of how automated systems can simplify the process of maintaining and updating audiences for remarketing campaigns.

[00:38:38] Discussion on syncing CRM with Facebook audience, creating custom tags and filters, and the importance of segmentation.

[00:41:37] Exploration of the problem of showing the same ad repeatedly to potential buyers and the solution of ad bundles with automatic rotation.

[00:45:12] Explanation of the difficulties and time-consuming nature of manually setting up ad rotation rules in Facebook.

[00:49:15] Using powerful content to tailor a story and build trust with customers through remarketing.

[00:55:12] The simplicity and effectiveness of remarketing in a cookie-less world, and the mission to simplify advertising for businesses.

[00:57:04] Using content and remarketing to create a strong connection with customers, making them feel like they know the business and increasing excitement to meet in person.

Episode Resources:
StreetText | Website]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Jonathan interviews Troy Mack and Stephen Whiting. They discuss the power and effectiveness of remarketing strategies in growing businesses and maximizing return on investment (ROI) on advertising spend. They explain that remarketing allows businesses to consistently put their message in front of potential customers, building trust and establishing themselves as experts. They highlight the cost-effectiveness of remarketing compared to other marketing channels and emphasize the importance of meeting potential customers where they are in their buyer's journey. They also introduce their own remarketing system, StreetText, which simplifies the process and saves time for marketers. Overall, they encourage listeners to incorporate remarketing into their marketing strategies to increase conversions and build relationships with potential customers.
Stephen is the co-CEO/Founder of StreetText. Troy is a product expert and head of product at StreetText. Troy helped Club Penguin grow from a small team to a billion dollar company. He has a background in product, design, and digital arts. Stephen has been advertising on Facebook since 2012 and continues to stay ahead of the latest innovative solutions before they hit the market.

What we discuss:
[00:01:21] A high-level explanation of remarketing as a way to stay relevant and remind leads about one's business using ads.

[00:04:14] Remarketing is cost-effective because it allows businesses to communicate with leads on an ongoing basis, providing value and building trust.

[00:09:00] Remarketing is compared to other advertising channels in terms of cost and effectiveness.

[00:12:24] Indoctrination refers to consistently exposing potential customers to your message to build trust and guide them toward choosing your business.

[00:18:42] The importance of consistently being in front of potential customers, building trust, and guiding them along their journey.

[00:19:14] How remarketing campaigns can provide valuable information and establish trust with potential customers, using the example of a roofing company.

[00:21:20] The use of video ads to showcase the company's personality and expertise, tracking what people have seen, and targeting ads based on previous interactions.

[00:28:26] Discussion on the effectiveness and simplicity of remarketing strategies in businesses.

[00:29:30] Exploration of the limitations and difficulties in setting up remarketing campaigns on Facebook.

[00:33:29] Explanation of how automated systems can simplify the process of maintaining and updating audiences for remarketing campaigns.

[00:38:38] Discussion on syncing CRM with Facebook audience, creating custom tags and filters, and the importance of segmentation.

[00:41:37] Exploration of the problem of showing the same ad repeatedly to potential buyers and the solution of ad bundles with automatic rotation.

[00:45:12] Explanation of the difficulties and time-consuming nature of manually setting up ad rotation rules in Facebook.

[00:49:15] Using powerful content to tailor a story and build trust with customers through remarketing.

[00:55:12] The simplicity and effectiveness of remarketing in a cookie-less world, and the mission to simplify advertising for businesses.

[00:57:04] Using content and remarketing to create a strong connection with customers, making them feel like they know the business and increasing excitement to meet in person.

Episode Resources:
StreetText | Website]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Jonathan interviews Troy Mack and Stephen Whiting. They discuss the power and effectiveness of remarketing strategies in growing businesses and maximizing return on investment (ROI) on advertising spend. They explain that r...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>19</itunes:episode>
</item>
<item>
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  <title><![CDATA[18: Lance Schafer ON: The Path to Building Profitable Ventures]]></title>
  <description><![CDATA[In this episode, Jonathan interviews entrepreneur Lance Schafer about his entrepreneurial journey and experiences in business. Lance shares a story about his early venture in the supplement industry and the marketing lesson he learned about preconceived notions. He discusses the placebo effect and the importance of differentiation and recognizing market potential. The conversation also delves into selling oneself, the value of expertise and learning from others, the potential of blockchain technology, and the downsides of relying too heavily on technology. Lance emphasizes the importance of writing and expressing thoughts, his portfolio entrepreneurship style, and the need for focus and prioritization.
Portfolio entrepreneur, tech leader, and mentor. Lance Schafer has started, grown and sold multiple companies. Founding the national auto trading brand LemonFree and today GM at LotLynx. With more than two decades of experience as an Entrepreneur in digital media, business management, and start-ups, Lance has a true passion for disruptive technology that is results-oriented. In his role as a mentor and as a Senior Leader, he's helped companies cut through the clutter and jargon that surrounds digital media delivering substantial results that are innovative, repeatable, and highly successful.

What we discuss:
[00:08:33] Lance talks about his early entrepreneurial ventures, including starting a business selling creatine monohydrate supplements.

[00:10:40] The pair discussion the founder's realization of underestimating the potential of the video hosting platform market.

[00:11:45] The pair talk about a study on rats that demonstrated the direct impact of the placebo effect on the immune system.

[00:13:22] Lance shares his experience of discovering the internet through Netscape's IPO and starting a web design business, including insights on the commoditization of web design and the importance of website traffic.

[00:20:46] The pair discuss the significance of selling your company instead of just selling the category or product.

[00:22:46] Lance explains the Dunning-Kruger effect and the potential consequences of underestimating the need for expertise.

[00:26:20] Lance shares insights on how to gauge the direction of the market by observing where investments are being made and the development of infrastructure.

[00:31:19] Lance talks about the anxiety experienced during the entrepreneurial journey and the lack of legal protection during the process.

[00:31:55] Lance explores the remarkable value and security of Bitcoin, with $2 trillion worth of assets and no employees or security guards.

[00:32:29] Lance speculates on the potential of blockchain in validating records, such as verifying the authorship of written content and ensuring authenticity in various fields.

[00:41:34] Lance discusses the significance of writing down thoughts and expressing them, especially for personal wellness and development.

[00:42:31] Lance explains the benefits and potential drawbacks of using AI assistants for editing written content.

[00:52:44] Lance shares Richard Branson's approach to spending half his time looking for leaders and the significance of finding top talent for the vision.

[00:54:13] Jonathan's observation of Lance's profitable and steadily growing business, highlighting an alternative option to struggling startups.

[00:55:16] Lance shares his belief in building a company without raising money, focusing on achieving cash flow quickly and maintaining control over the business.


Episode Resouces:
Lance Shafer | Website
Lance Shafer | Linkedin]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/89825108-c541-4b5f-a140-d713698c755f/cover-art/original_99a8e060e5ef56f258855ede0f423ce1.jpg" />
  <pubDate>Mon, 14 Aug 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/89825108-c541-4b5f-a140-d713698c755f/episode.mp3" />
  <itunes:title><![CDATA[18: Lance Schafer ON: The Path to Building Profitable Ventures]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, Jonathan interviews entrepreneur Lance Schafer about his entrepreneurial journey and experiences in business. Lance shares a story about his early venture in the supplement industry and the marketing lesson he learned about preconceived notions. He discusses the placebo effect and the importance of differentiation and recognizing market potential. The conversation also delves into selling oneself, the value of expertise and learning from others, the potential of blockchain technology, and the downsides of relying too heavily on technology. Lance emphasizes the importance of writing and expressing thoughts, his portfolio entrepreneurship style, and the need for focus and prioritization.
Portfolio entrepreneur, tech leader, and mentor. Lance Schafer has started, grown and sold multiple companies. Founding the national auto trading brand LemonFree and today GM at LotLynx. With more than two decades of experience as an Entrepreneur in digital media, business management, and start-ups, Lance has a true passion for disruptive technology that is results-oriented. In his role as a mentor and as a Senior Leader, he's helped companies cut through the clutter and jargon that surrounds digital media delivering substantial results that are innovative, repeatable, and highly successful.

What we discuss:
[00:08:33] Lance talks about his early entrepreneurial ventures, including starting a business selling creatine monohydrate supplements.

[00:10:40] The pair discussion the founder's realization of underestimating the potential of the video hosting platform market.

[00:11:45] The pair talk about a study on rats that demonstrated the direct impact of the placebo effect on the immune system.

[00:13:22] Lance shares his experience of discovering the internet through Netscape's IPO and starting a web design business, including insights on the commoditization of web design and the importance of website traffic.

[00:20:46] The pair discuss the significance of selling your company instead of just selling the category or product.

[00:22:46] Lance explains the Dunning-Kruger effect and the potential consequences of underestimating the need for expertise.

[00:26:20] Lance shares insights on how to gauge the direction of the market by observing where investments are being made and the development of infrastructure.

[00:31:19] Lance talks about the anxiety experienced during the entrepreneurial journey and the lack of legal protection during the process.

[00:31:55] Lance explores the remarkable value and security of Bitcoin, with $2 trillion worth of assets and no employees or security guards.

[00:32:29] Lance speculates on the potential of blockchain in validating records, such as verifying the authorship of written content and ensuring authenticity in various fields.

[00:41:34] Lance discusses the significance of writing down thoughts and expressing them, especially for personal wellness and development.

[00:42:31] Lance explains the benefits and potential drawbacks of using AI assistants for editing written content.

[00:52:44] Lance shares Richard Branson's approach to spending half his time looking for leaders and the significance of finding top talent for the vision.

[00:54:13] Jonathan's observation of Lance's profitable and steadily growing business, highlighting an alternative option to struggling startups.

[00:55:16] Lance shares his belief in building a company without raising money, focusing on achieving cash flow quickly and maintaining control over the business.


Episode Resouces:
Lance Shafer | Website
Lance Shafer | Linkedin]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, Jonathan interviews entrepreneur Lance Schafer about his entrepreneurial journey and experiences in business. Lance shares a story about his early venture in the supplement industry and the marketing lesson he learned about preconceived notions. He discusses the placebo effect and the importance of differentiation and recognizing market potential. The conversation also delves into selling oneself, the value of expertise and learning from others, the potential of blockchain technology, and the downsides of relying too heavily on technology. Lance emphasizes the importance of writing and expressing thoughts, his portfolio entrepreneurship style, and the need for focus and prioritization.
Portfolio entrepreneur, tech leader, and mentor. Lance Schafer has started, grown and sold multiple companies. Founding the national auto trading brand LemonFree and today GM at LotLynx. With more than two decades of experience as an Entrepreneur in digital media, business management, and start-ups, Lance has a true passion for disruptive technology that is results-oriented. In his role as a mentor and as a Senior Leader, he's helped companies cut through the clutter and jargon that surrounds digital media delivering substantial results that are innovative, repeatable, and highly successful.

What we discuss:
[00:08:33] Lance talks about his early entrepreneurial ventures, including starting a business selling creatine monohydrate supplements.

[00:10:40] The pair discussion the founder's realization of underestimating the potential of the video hosting platform market.

[00:11:45] The pair talk about a study on rats that demonstrated the direct impact of the placebo effect on the immune system.

[00:13:22] Lance shares his experience of discovering the internet through Netscape's IPO and starting a web design business, including insights on the commoditization of web design and the importance of website traffic.

[00:20:46] The pair discuss the significance of selling your company instead of just selling the category or product.

[00:22:46] Lance explains the Dunning-Kruger effect and the potential consequences of underestimating the need for expertise.

[00:26:20] Lance shares insights on how to gauge the direction of the market by observing where investments are being made and the development of infrastructure.

[00:31:19] Lance talks about the anxiety experienced during the entrepreneurial journey and the lack of legal protection during the process.

[00:31:55] Lance explores the remarkable value and security of Bitcoin, with $2 trillion worth of assets and no employees or security guards.

[00:32:29] Lance speculates on the potential of blockchain in validating records, such as verifying the authorship of written content and ensuring authenticity in various fields.

[00:41:34] Lance discusses the significance of writing down thoughts and expressing them, especially for personal wellness and development.

[00:42:31] Lance explains the benefits and potential drawbacks of using AI assistants for editing written content.

[00:52:44] Lance shares Richard Branson's approach to spending half his time looking for leaders and the significance of finding top talent for the vision.

[00:54:13] Jonathan's observation of Lance's profitable and steadily growing business, highlighting an alternative option to struggling startups.

[00:55:16] Lance shares his belief in building a company without raising money, focusing on achieving cash flow quickly and maintaining control over the business.


Episode Resouces:
Lance Shafer | Website
Lance Shafer | Linkedin]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, Jonathan interviews entrepreneur Lance Schafer about his entrepreneurial journey and experiences in business. Lance shares a story about his early venture in the supplement industry and the marketing lesson he learned about preconc...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>18</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">9443a3e6-2baf-11ee-a883-17a8a6614cd7</guid>
  <title><![CDATA[17: David Voight ON: Keys To Building A Profitable Business - Advice From An Entrepreneur & Billion Dollar Executive]]></title>
  <description><![CDATA[In this episode, Jonathan interviews David Voight, a successful entrepreneur in the pharmacy industry. They discuss various topics, including the importance of feedback and validation in making recommendations, and David's personal interests in skateboarding and disc golf. They also delve into the significance of having a shared vision in both business and personal relationships, as well as the implementation of Objectives and Key Results (OKRs) for goal-setting.
David Voight is a Co-Chief Executive Officer with Acceleration Point, a BPO and SaaS provider for Medical Affairs. David has been designing and re-engineering organizations, processes and systems over the past 20 years for private and public multi-billion dollar companies in the retail, hospitality, consumer packaged goods and pharmaceutical industries. David holds a Bachelor's Degree in Physics and an MBA in Finance. He has held numerous executive positions at Fortune 500 and Fortune 100 companies in finance, organizational effectiveness, learning and development, call centres, operations, communications and more. David has led teams with hundreds of employees and budgets of over $1B.

What we discuss:
[00:01:07] David shares his motivation for learning to ride a one wheel skateboard and his plans to use it for a father-son trip.

[00:12:18] David talks about creating a vivid vision document for a business and the impact it has on alignment and goal-setting.

[00:17:23] David explains the concept of OKRs (Objectives and Key Results) and the process of setting them at the company and team levels.

[00:25:24] The pair discuss the importance of articulating goals as improvements rather than baselines for better progress measurement.

[00:31:56] David shares his journey from a successful finance career to transitioning into an operations role, driven by his entrepreneurial spirit and desire to make a broader impact.

[00:37:46] David and his coworker Scott Thompson started doing side gigs together and dreamed of leaving their corporate jobs to start their own business.

[00:39:35] David explains his approach to operationalizing strategies and breaking them down into specific actions to achieve desired outcomes.

[00:48:06] Describes the process of filling in the details of a story or problem to gain a better understanding.

[00:59:27] David discusses the importance of taking ownership in the initial creation mode and allowing others to critique in order to achieve a collaborative effort.

[01:00:45] David emphasizes the value of having process-oriented individuals who can deeply understand and improve complex processes.

[01:02:06] David discusses the balance between individual creation and collaborative problem-solving, highlighting the benefits of critique versus create approach.

[01:11:17] David discusses the impact of a career change on his life and the importance of prioritizing family over career.

[01:13:33] David reflects on his regrets and shares advice he would give to his younger self, including focusing more on family and faith.

Episode Resources:
David Voight | Website
David Voight | Linkedin]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/a68f9011-5852-4959-af28-6d5f8369097d/cover-art/original_34ffa7bc056218ea2ca6769ffd60ecec.png" />
  <pubDate>Mon, 07 Aug 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/a68f9011-5852-4959-af28-6d5f8369097d/episode.mp3" />
  <itunes:title><![CDATA[17: David Voight ON: Keys To Building A Profitable Business - Advice From An Entrepreneur & Billion Dollar Executive]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, Jonathan interviews David Voight, a successful entrepreneur in the pharmacy industry. They discuss various topics, including the importance of feedback and validation in making recommendations, and David's personal interests in skateboarding and disc golf. They also delve into the significance of having a shared vision in both business and personal relationships, as well as the implementation of Objectives and Key Results (OKRs) for goal-setting.
David Voight is a Co-Chief Executive Officer with Acceleration Point, a BPO and SaaS provider for Medical Affairs. David has been designing and re-engineering organizations, processes and systems over the past 20 years for private and public multi-billion dollar companies in the retail, hospitality, consumer packaged goods and pharmaceutical industries. David holds a Bachelor's Degree in Physics and an MBA in Finance. He has held numerous executive positions at Fortune 500 and Fortune 100 companies in finance, organizational effectiveness, learning and development, call centres, operations, communications and more. David has led teams with hundreds of employees and budgets of over $1B.

What we discuss:
[00:01:07] David shares his motivation for learning to ride a one wheel skateboard and his plans to use it for a father-son trip.

[00:12:18] David talks about creating a vivid vision document for a business and the impact it has on alignment and goal-setting.

[00:17:23] David explains the concept of OKRs (Objectives and Key Results) and the process of setting them at the company and team levels.

[00:25:24] The pair discuss the importance of articulating goals as improvements rather than baselines for better progress measurement.

[00:31:56] David shares his journey from a successful finance career to transitioning into an operations role, driven by his entrepreneurial spirit and desire to make a broader impact.

[00:37:46] David and his coworker Scott Thompson started doing side gigs together and dreamed of leaving their corporate jobs to start their own business.

[00:39:35] David explains his approach to operationalizing strategies and breaking them down into specific actions to achieve desired outcomes.

[00:48:06] Describes the process of filling in the details of a story or problem to gain a better understanding.

[00:59:27] David discusses the importance of taking ownership in the initial creation mode and allowing others to critique in order to achieve a collaborative effort.

[01:00:45] David emphasizes the value of having process-oriented individuals who can deeply understand and improve complex processes.

[01:02:06] David discusses the balance between individual creation and collaborative problem-solving, highlighting the benefits of critique versus create approach.

[01:11:17] David discusses the impact of a career change on his life and the importance of prioritizing family over career.

[01:13:33] David reflects on his regrets and shares advice he would give to his younger self, including focusing more on family and faith.

Episode Resources:
David Voight | Website
David Voight | Linkedin]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, Jonathan interviews David Voight, a successful entrepreneur in the pharmacy industry. They discuss various topics, including the importance of feedback and validation in making recommendations, and David's personal interests in skateboarding and disc golf. They also delve into the significance of having a shared vision in both business and personal relationships, as well as the implementation of Objectives and Key Results (OKRs) for goal-setting.
David Voight is a Co-Chief Executive Officer with Acceleration Point, a BPO and SaaS provider for Medical Affairs. David has been designing and re-engineering organizations, processes and systems over the past 20 years for private and public multi-billion dollar companies in the retail, hospitality, consumer packaged goods and pharmaceutical industries. David holds a Bachelor's Degree in Physics and an MBA in Finance. He has held numerous executive positions at Fortune 500 and Fortune 100 companies in finance, organizational effectiveness, learning and development, call centres, operations, communications and more. David has led teams with hundreds of employees and budgets of over $1B.

What we discuss:
[00:01:07] David shares his motivation for learning to ride a one wheel skateboard and his plans to use it for a father-son trip.

[00:12:18] David talks about creating a vivid vision document for a business and the impact it has on alignment and goal-setting.

[00:17:23] David explains the concept of OKRs (Objectives and Key Results) and the process of setting them at the company and team levels.

[00:25:24] The pair discuss the importance of articulating goals as improvements rather than baselines for better progress measurement.

[00:31:56] David shares his journey from a successful finance career to transitioning into an operations role, driven by his entrepreneurial spirit and desire to make a broader impact.

[00:37:46] David and his coworker Scott Thompson started doing side gigs together and dreamed of leaving their corporate jobs to start their own business.

[00:39:35] David explains his approach to operationalizing strategies and breaking them down into specific actions to achieve desired outcomes.

[00:48:06] Describes the process of filling in the details of a story or problem to gain a better understanding.

[00:59:27] David discusses the importance of taking ownership in the initial creation mode and allowing others to critique in order to achieve a collaborative effort.

[01:00:45] David emphasizes the value of having process-oriented individuals who can deeply understand and improve complex processes.

[01:02:06] David discusses the balance between individual creation and collaborative problem-solving, highlighting the benefits of critique versus create approach.

[01:11:17] David discusses the impact of a career change on his life and the importance of prioritizing family over career.

[01:13:33] David reflects on his regrets and shares advice he would give to his younger self, including focusing more on family and faith.

Episode Resources:
David Voight | Website
David Voight | Linkedin]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, Jonathan interviews David Voight, a successful entrepreneur in the pharmacy industry. They discuss various topics, including the importance of feedback and validation in making recommendations, and David's personal interests in ska...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>17</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">654ccb9e-2baf-11ee-8569-d7ee52bbbb48</guid>
  <title><![CDATA[16: Nicholas Kusmich ON: An Entrepreneurial Journey from Pastor to Scaling Hundred Million Dollar Marketing ROAS]]></title>
  <description><![CDATA[In this episode, Jonathan interviews Nicholas Kusmich about his entrepreneurial journey and success in the Facebook ad industry. They discuss Nick's upbringing, including his father's entrepreneurial career and the financial hardships his family faced. Nick shares his transition to internet marketing, how he found success with Facebook ads and started a consultancy to help others. They also discuss the importance of community and its impact on Nick's life.
Nicholas is an absolute genius of Facebook advertising. Having scaled hundreds of millions of dollars of Facebook ad campaigns. Author, founder and entrepreneur. Nicholas Kusmich is the founder of the H2H Media group and nicholaskusmich.com, Host Convert Podcast responsible for over 10B ad impressions, over 55M leads generated and $600M in collective revenue.

What we discuss:

[00:01:24] Nick discusses his childhood, his father's entrepreneurial experience, and his parents' convenience store.

[00:08:10] Nick shares the moment when his mother got rejected from a job interview due to her limited English skills, and his decision to become the primary breadwinner for his family.

[00:09:45] Nick talks about his experience attending a job interview that turned out to be a Cutco knife sales presentation.

[00:13:03] Nick discusses how he started advertising his e-book on Facebook and Plenty of Fish, and the success he found in generating a positive return on investment.

[00:19:26] Nick discusses the importance of identifying true friends during difficult times and shares advice he received about distinguishing between genuine friends and associates.

[00:21:01] Nick and Jonathan discuss the significance of having a supportive community and how it has positively influenced Nick's life and business.

[00:29:11] Nick discusses how he and his wife decided to move to Kelowna during the COVID-19 pandemic and their experience finding a house.

[00:29:54] Nick talks about the community of people who moved to Kelowna during the pandemic and how they formed bonds through activities like dinners, vacations, and mastermind groups.

[00:39:52] Nick explains the significance of having multiple products and increasing the lifetime value of a customer for effective marketing.

[00:43:03] Nick discusses two ways to scale advertising campaigns: scaling deep within a target audience and scaling wide by targeting new audiences.

[00:46:25] Nick provides a framework for testing creatives in direct response marketing, focusing on having a control and a variable, and running with the winners while dumping the losers.

[00:50:19] Nick gives an explanation of remarketing and its three directions: forward, back, and around.

[00:53:37] The group discusses the purpose of ads and the importance of being congruent with the platform's context.

[00:58:01] Nick speculates on the future of advertising, including AI advancements and personalized recommendations in retail stores.

[01:00:47] Nick explores the impact of marketing in society and how it helps people discover solutions to their problems.

Episode Resources:
Nicholas Kusmich | Website
Nicholas Kusmich | Instagram]]></description>
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  <pubDate>Mon, 31 Jul 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[16: Nicholas Kusmich ON: An Entrepreneurial Journey from Pastor to Scaling Hundred Million Dollar Marketing ROAS]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, Jonathan interviews Nicholas Kusmich about his entrepreneurial journey and success in the Facebook ad industry. They discuss Nick's upbringing, including his father's entrepreneurial career and the financial hardships his family faced. Nick shares his transition to internet marketing, how he found success with Facebook ads and started a consultancy to help others. They also discuss the importance of community and its impact on Nick's life.
Nicholas is an absolute genius of Facebook advertising. Having scaled hundreds of millions of dollars of Facebook ad campaigns. Author, founder and entrepreneur. Nicholas Kusmich is the founder of the H2H Media group and nicholaskusmich.com, Host Convert Podcast responsible for over 10B ad impressions, over 55M leads generated and $600M in collective revenue.

What we discuss:

[00:01:24] Nick discusses his childhood, his father's entrepreneurial experience, and his parents' convenience store.

[00:08:10] Nick shares the moment when his mother got rejected from a job interview due to her limited English skills, and his decision to become the primary breadwinner for his family.

[00:09:45] Nick talks about his experience attending a job interview that turned out to be a Cutco knife sales presentation.

[00:13:03] Nick discusses how he started advertising his e-book on Facebook and Plenty of Fish, and the success he found in generating a positive return on investment.

[00:19:26] Nick discusses the importance of identifying true friends during difficult times and shares advice he received about distinguishing between genuine friends and associates.

[00:21:01] Nick and Jonathan discuss the significance of having a supportive community and how it has positively influenced Nick's life and business.

[00:29:11] Nick discusses how he and his wife decided to move to Kelowna during the COVID-19 pandemic and their experience finding a house.

[00:29:54] Nick talks about the community of people who moved to Kelowna during the pandemic and how they formed bonds through activities like dinners, vacations, and mastermind groups.

[00:39:52] Nick explains the significance of having multiple products and increasing the lifetime value of a customer for effective marketing.

[00:43:03] Nick discusses two ways to scale advertising campaigns: scaling deep within a target audience and scaling wide by targeting new audiences.

[00:46:25] Nick provides a framework for testing creatives in direct response marketing, focusing on having a control and a variable, and running with the winners while dumping the losers.

[00:50:19] Nick gives an explanation of remarketing and its three directions: forward, back, and around.

[00:53:37] The group discusses the purpose of ads and the importance of being congruent with the platform's context.

[00:58:01] Nick speculates on the future of advertising, including AI advancements and personalized recommendations in retail stores.

[01:00:47] Nick explores the impact of marketing in society and how it helps people discover solutions to their problems.

Episode Resources:
Nicholas Kusmich | Website
Nicholas Kusmich | Instagram]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, Jonathan interviews Nicholas Kusmich about his entrepreneurial journey and success in the Facebook ad industry. They discuss Nick's upbringing, including his father's entrepreneurial career and the financial hardships his family faced. Nick shares his transition to internet marketing, how he found success with Facebook ads and started a consultancy to help others. They also discuss the importance of community and its impact on Nick's life.
Nicholas is an absolute genius of Facebook advertising. Having scaled hundreds of millions of dollars of Facebook ad campaigns. Author, founder and entrepreneur. Nicholas Kusmich is the founder of the H2H Media group and nicholaskusmich.com, Host Convert Podcast responsible for over 10B ad impressions, over 55M leads generated and $600M in collective revenue.

What we discuss:

[00:01:24] Nick discusses his childhood, his father's entrepreneurial experience, and his parents' convenience store.

[00:08:10] Nick shares the moment when his mother got rejected from a job interview due to her limited English skills, and his decision to become the primary breadwinner for his family.

[00:09:45] Nick talks about his experience attending a job interview that turned out to be a Cutco knife sales presentation.

[00:13:03] Nick discusses how he started advertising his e-book on Facebook and Plenty of Fish, and the success he found in generating a positive return on investment.

[00:19:26] Nick discusses the importance of identifying true friends during difficult times and shares advice he received about distinguishing between genuine friends and associates.

[00:21:01] Nick and Jonathan discuss the significance of having a supportive community and how it has positively influenced Nick's life and business.

[00:29:11] Nick discusses how he and his wife decided to move to Kelowna during the COVID-19 pandemic and their experience finding a house.

[00:29:54] Nick talks about the community of people who moved to Kelowna during the pandemic and how they formed bonds through activities like dinners, vacations, and mastermind groups.

[00:39:52] Nick explains the significance of having multiple products and increasing the lifetime value of a customer for effective marketing.

[00:43:03] Nick discusses two ways to scale advertising campaigns: scaling deep within a target audience and scaling wide by targeting new audiences.

[00:46:25] Nick provides a framework for testing creatives in direct response marketing, focusing on having a control and a variable, and running with the winners while dumping the losers.

[00:50:19] Nick gives an explanation of remarketing and its three directions: forward, back, and around.

[00:53:37] The group discusses the purpose of ads and the importance of being congruent with the platform's context.

[00:58:01] Nick speculates on the future of advertising, including AI advancements and personalized recommendations in retail stores.

[01:00:47] Nick explores the impact of marketing in society and how it helps people discover solutions to their problems.

Episode Resources:
Nicholas Kusmich | Website
Nicholas Kusmich | Instagram]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, Jonathan interviews Nicholas Kusmich about his entrepreneurial journey and success in the Facebook ad industry. They discuss Nick's upbringing, including his father's entrepreneurial career and the financial hardships his family fa...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>16</itunes:episode>
</item>
<item>
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  <title><![CDATA[15: Alexander Om ON: Inspiring the Journey of Personal Growth and Entrepreneurial Success.]]></title>
  <description><![CDATA[In this episode of Building Bigfoot, Jonathan interviews Alexander Om. The pair discuss personal growth, following one's heart, and building a thriving family alongside business success. Alexander shares his entrepreneurial journey, starting from his childhood desire to help people and his various experiences in marketing and customer service. He discusses his transformative trip to India and Africa, which led him to start his own business and explore personal development. Alexander and Jonathan emphasize the importance of questioning societal norms, following intuition, and finding one's purpose. They also discuss the power of gratitude and the compound effect on personal development and business.
Founder, Purpose-Driven Business Coach, and Story Teller. Alexander runs the international Black Sheep Masterminds, high-level coaching, and co-runs the Soulful Sales.

What we discuss:
[00:00:00] Alexander discusses the conflict between following the heart and the logical mind in decision-making.

[00:02:26] Alexander and Jonathan discuss the possibility of having a successful business while maintaining a healthy and thriving family.

[00:10:52] Alexander discusses how he felt unfulfilled and started questioning his career path, leading him to seek change.

[00:13:01] Alexander shares his journey of resigning from his job, travelling to India and volunteering at a small school, where he experiences a paradigm shift in his perspective on life.

[00:20:06] Alexander shares his experience of travelling and how it opened his heart, leading him to seek a purposeful life while creating time and space for more travel experiences.

[00:21:10] Alexander explores his transition into copywriting as a business, combining his love for writing with his knowledge of business, and the excitement of getting paid for his writing skills.

[00:24:26] Alexander talks about his journey into entrepreneurship, starting his own agency, and the realization that it didn't align with his desired lifestyle.

[00:30:28] The speakers discuss the different cultures they have encountered in their travels, highlighting the differences in values, health consciousness, and community involvement.

[00:34:55] The speakers talk about the temptation to follow a traditional corporate path and the conflict between the heart's guidance and the logical arguments presented by the mind.

[00:43:09] Alexander reflects on a childhood experience of following his intuition to give away a prized possession and later discovering the impact it had on someone's life.

[00:45:36] Alexander shares his paradigm shift in the entrepreneurial journey, realizing the potential of creating a high-value offer and charging for transformation instead of an hourly rate.

[00:51:43] Alexander discusses how individuals can reinvent themselves through internal and external shifts, such as changing physical locations or industries.

[01:00:01] Jonathan and Alexander discuss the importance of gratitude as the source of true happiness and how practicing gratitude can lead to a more fulfilling life.

[01:08:42] Alexander talks about the power of having a clear vision and purpose in life. They mention that humans are naturally inclined to move toward what they focus on.

[01:11:54] The speakers discuss the concept of the compound effect and how consistent effort and progress can lead to exponential growth over time.

[01:14:32] The pair explore the idea of success and how Alexander's definition shifted from purely monetary to living a life that he loves and positively impacts others.

[01:19:12] Alexander shares his perspective on strengths and weaknesses, emphasizing the importance of focusing on activities that energize and make you feel stronger rather than draining your energy.

[01:23:24] Alexander shares the importance of incorporating practices like meditation, prayer, and spending time in nature to enhance presence and gain clarity in life.

Episode Resources:
Alexander Om | Instagram]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/42cec0f3-fab0-4267-b334-1bafb1f9030b/cover-art/original_dc2542d3b2ddca8324db72a724ed8815.png" />
  <pubDate>Mon, 24 Jul 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/42cec0f3-fab0-4267-b334-1bafb1f9030b/episode.mp3" />
  <itunes:title><![CDATA[15: Alexander Om ON: Inspiring the Journey of Personal Growth and Entrepreneurial Success.]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode of Building Bigfoot, Jonathan interviews Alexander Om. The pair discuss personal growth, following one's heart, and building a thriving family alongside business success. Alexander shares his entrepreneurial journey, starting from his childhood desire to help people and his various experiences in marketing and customer service. He discusses his transformative trip to India and Africa, which led him to start his own business and explore personal development. Alexander and Jonathan emphasize the importance of questioning societal norms, following intuition, and finding one's purpose. They also discuss the power of gratitude and the compound effect on personal development and business.
Founder, Purpose-Driven Business Coach, and Story Teller. Alexander runs the international Black Sheep Masterminds, high-level coaching, and co-runs the Soulful Sales.

What we discuss:
[00:00:00] Alexander discusses the conflict between following the heart and the logical mind in decision-making.

[00:02:26] Alexander and Jonathan discuss the possibility of having a successful business while maintaining a healthy and thriving family.

[00:10:52] Alexander discusses how he felt unfulfilled and started questioning his career path, leading him to seek change.

[00:13:01] Alexander shares his journey of resigning from his job, travelling to India and volunteering at a small school, where he experiences a paradigm shift in his perspective on life.

[00:20:06] Alexander shares his experience of travelling and how it opened his heart, leading him to seek a purposeful life while creating time and space for more travel experiences.

[00:21:10] Alexander explores his transition into copywriting as a business, combining his love for writing with his knowledge of business, and the excitement of getting paid for his writing skills.

[00:24:26] Alexander talks about his journey into entrepreneurship, starting his own agency, and the realization that it didn't align with his desired lifestyle.

[00:30:28] The speakers discuss the different cultures they have encountered in their travels, highlighting the differences in values, health consciousness, and community involvement.

[00:34:55] The speakers talk about the temptation to follow a traditional corporate path and the conflict between the heart's guidance and the logical arguments presented by the mind.

[00:43:09] Alexander reflects on a childhood experience of following his intuition to give away a prized possession and later discovering the impact it had on someone's life.

[00:45:36] Alexander shares his paradigm shift in the entrepreneurial journey, realizing the potential of creating a high-value offer and charging for transformation instead of an hourly rate.

[00:51:43] Alexander discusses how individuals can reinvent themselves through internal and external shifts, such as changing physical locations or industries.

[01:00:01] Jonathan and Alexander discuss the importance of gratitude as the source of true happiness and how practicing gratitude can lead to a more fulfilling life.

[01:08:42] Alexander talks about the power of having a clear vision and purpose in life. They mention that humans are naturally inclined to move toward what they focus on.

[01:11:54] The speakers discuss the concept of the compound effect and how consistent effort and progress can lead to exponential growth over time.

[01:14:32] The pair explore the idea of success and how Alexander's definition shifted from purely monetary to living a life that he loves and positively impacts others.

[01:19:12] Alexander shares his perspective on strengths and weaknesses, emphasizing the importance of focusing on activities that energize and make you feel stronger rather than draining your energy.

[01:23:24] Alexander shares the importance of incorporating practices like meditation, prayer, and spending time in nature to enhance presence and gain clarity in life.

Episode Resources:
Alexander Om | Instagram]]></itunes:summary>
  <content:encoded><![CDATA[In this episode of Building Bigfoot, Jonathan interviews Alexander Om. The pair discuss personal growth, following one's heart, and building a thriving family alongside business success. Alexander shares his entrepreneurial journey, starting from his childhood desire to help people and his various experiences in marketing and customer service. He discusses his transformative trip to India and Africa, which led him to start his own business and explore personal development. Alexander and Jonathan emphasize the importance of questioning societal norms, following intuition, and finding one's purpose. They also discuss the power of gratitude and the compound effect on personal development and business.
Founder, Purpose-Driven Business Coach, and Story Teller. Alexander runs the international Black Sheep Masterminds, high-level coaching, and co-runs the Soulful Sales.

What we discuss:
[00:00:00] Alexander discusses the conflict between following the heart and the logical mind in decision-making.

[00:02:26] Alexander and Jonathan discuss the possibility of having a successful business while maintaining a healthy and thriving family.

[00:10:52] Alexander discusses how he felt unfulfilled and started questioning his career path, leading him to seek change.

[00:13:01] Alexander shares his journey of resigning from his job, travelling to India and volunteering at a small school, where he experiences a paradigm shift in his perspective on life.

[00:20:06] Alexander shares his experience of travelling and how it opened his heart, leading him to seek a purposeful life while creating time and space for more travel experiences.

[00:21:10] Alexander explores his transition into copywriting as a business, combining his love for writing with his knowledge of business, and the excitement of getting paid for his writing skills.

[00:24:26] Alexander talks about his journey into entrepreneurship, starting his own agency, and the realization that it didn't align with his desired lifestyle.

[00:30:28] The speakers discuss the different cultures they have encountered in their travels, highlighting the differences in values, health consciousness, and community involvement.

[00:34:55] The speakers talk about the temptation to follow a traditional corporate path and the conflict between the heart's guidance and the logical arguments presented by the mind.

[00:43:09] Alexander reflects on a childhood experience of following his intuition to give away a prized possession and later discovering the impact it had on someone's life.

[00:45:36] Alexander shares his paradigm shift in the entrepreneurial journey, realizing the potential of creating a high-value offer and charging for transformation instead of an hourly rate.

[00:51:43] Alexander discusses how individuals can reinvent themselves through internal and external shifts, such as changing physical locations or industries.

[01:00:01] Jonathan and Alexander discuss the importance of gratitude as the source of true happiness and how practicing gratitude can lead to a more fulfilling life.

[01:08:42] Alexander talks about the power of having a clear vision and purpose in life. They mention that humans are naturally inclined to move toward what they focus on.

[01:11:54] The speakers discuss the concept of the compound effect and how consistent effort and progress can lead to exponential growth over time.

[01:14:32] The pair explore the idea of success and how Alexander's definition shifted from purely monetary to living a life that he loves and positively impacts others.

[01:19:12] Alexander shares his perspective on strengths and weaknesses, emphasizing the importance of focusing on activities that energize and make you feel stronger rather than draining your energy.

[01:23:24] Alexander shares the importance of incorporating practices like meditation, prayer, and spending time in nature to enhance presence and gain clarity in life.

Episode Resources:
Alexander Om | Instagram]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode of Building Bigfoot, Jonathan interviews Alexander Om. The pair discuss personal growth, following one's heart, and building a thriving family alongside business success. Alexander shares his entrepreneurial journey, starting from h...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>15</itunes:episode>
</item>
<item>
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  <title><![CDATA[14: Tom Kelly ON: The Journey to Revolutionizing the Online Fundraising Industry.]]></title>
  <description><![CDATA[In this episode, Tom Kelly, the founder of Charity Auction Today, shares his journey of starting the business and his entrepreneurial mindset. He discusses the importance of simplicity and accessibility in their platform for nonprofits and schools to conduct fundraising auctions online. Tom reflects on the challenges they faced, including server crashes and the need for multiple rebuilds, but emphasizes his determination to persevere and continue growing the business. He also talks about personal growth, hiring A-players, and the importance of family support. Tom shares insights on bootstrapping, taking investment, user engagement, and future growth strategies.
Tom Kelly is an entrepreneur and consultant who helps businesses and nonprofits implement a proven process to lower costs and become more profitable. To date, Tom has launched three successful companies around helping these verticals lower costs and streamline operations.

What we discuss:
[00:00:18] Tom shares his background as a professional baseball player, musician, and founder of Charity Auction Today is discussed.

[00:01:19] Tom talks about the concept behind Charity Auction Today and how it initially started as a way to donate money on eBay.

[00:03:12] The growth of Charity Auction Today is discussed, including the decision to make auctions private and the challenges of server crashes and rebuilding the platform.

[00:12:21] Tom discusses how he has been his own obstacle in business and the importance of personal development.

[00:14:34] Tom shares his experience of hiring top talent and giving them the freedom to excel in their roles.

[00:19:19] Tom talks about his motivation to be a positive influence on his children and provide them with support and guidance.

[00:23:29] Tom discusses the challenges of funding, the importance of finding value in investors, and his personal experience with a failed partnership.

[00:25:05] Tom explains how Charity Auction Today differentiated itself by focusing on speed, ease of use, and removing sales friction points to cater to a diverse user base.

[00:30:45] Tom shares his plans to launch a brand ambassador program, allowing stay-at-home moms and volunteers to create a business using the platform and generate extra income.

[00:34:37] Tom discusses the decision to switch to Stripe for payment processing to reduce friction and increase user adoption.

[00:36:35] Tom reflects on the impact of being labelled as "The Alcoholic Millionaire" in a book, leading to a realization and motivation for personal change.

[00:42:32] Tom emphasizes the importance of focusing on personal growth and mindset as an entrepreneur, rather than solely focusing on business growth.

[00:53:21] Tom advises aspiring entrepreneurs to embrace the grind and not expect quick or easy success.

Episode Resources:
Tom Kelly | Linkedin
Tom Kelly | Charity Auctions Today
Tom Kelly | Facebook]]></description>
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  <pubDate>Mon, 17 Jul 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/0761cf30-a7c0-4908-a053-e37de4124ea6/episode.mp3" />
  <itunes:title><![CDATA[14: Tom Kelly ON: The Journey to Revolutionizing the Online Fundraising Industry.]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, Tom Kelly, the founder of Charity Auction Today, shares his journey of starting the business and his entrepreneurial mindset. He discusses the importance of simplicity and accessibility in their platform for nonprofits and schools to conduct fundraising auctions online. Tom reflects on the challenges they faced, including server crashes and the need for multiple rebuilds, but emphasizes his determination to persevere and continue growing the business. He also talks about personal growth, hiring A-players, and the importance of family support. Tom shares insights on bootstrapping, taking investment, user engagement, and future growth strategies.
Tom Kelly is an entrepreneur and consultant who helps businesses and nonprofits implement a proven process to lower costs and become more profitable. To date, Tom has launched three successful companies around helping these verticals lower costs and streamline operations.

What we discuss:
[00:00:18] Tom shares his background as a professional baseball player, musician, and founder of Charity Auction Today is discussed.

[00:01:19] Tom talks about the concept behind Charity Auction Today and how it initially started as a way to donate money on eBay.

[00:03:12] The growth of Charity Auction Today is discussed, including the decision to make auctions private and the challenges of server crashes and rebuilding the platform.

[00:12:21] Tom discusses how he has been his own obstacle in business and the importance of personal development.

[00:14:34] Tom shares his experience of hiring top talent and giving them the freedom to excel in their roles.

[00:19:19] Tom talks about his motivation to be a positive influence on his children and provide them with support and guidance.

[00:23:29] Tom discusses the challenges of funding, the importance of finding value in investors, and his personal experience with a failed partnership.

[00:25:05] Tom explains how Charity Auction Today differentiated itself by focusing on speed, ease of use, and removing sales friction points to cater to a diverse user base.

[00:30:45] Tom shares his plans to launch a brand ambassador program, allowing stay-at-home moms and volunteers to create a business using the platform and generate extra income.

[00:34:37] Tom discusses the decision to switch to Stripe for payment processing to reduce friction and increase user adoption.

[00:36:35] Tom reflects on the impact of being labelled as "The Alcoholic Millionaire" in a book, leading to a realization and motivation for personal change.

[00:42:32] Tom emphasizes the importance of focusing on personal growth and mindset as an entrepreneur, rather than solely focusing on business growth.

[00:53:21] Tom advises aspiring entrepreneurs to embrace the grind and not expect quick or easy success.

Episode Resources:
Tom Kelly | Linkedin
Tom Kelly | Charity Auctions Today
Tom Kelly | Facebook]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, Tom Kelly, the founder of Charity Auction Today, shares his journey of starting the business and his entrepreneurial mindset. He discusses the importance of simplicity and accessibility in their platform for nonprofits and schools to conduct fundraising auctions online. Tom reflects on the challenges they faced, including server crashes and the need for multiple rebuilds, but emphasizes his determination to persevere and continue growing the business. He also talks about personal growth, hiring A-players, and the importance of family support. Tom shares insights on bootstrapping, taking investment, user engagement, and future growth strategies.
Tom Kelly is an entrepreneur and consultant who helps businesses and nonprofits implement a proven process to lower costs and become more profitable. To date, Tom has launched three successful companies around helping these verticals lower costs and streamline operations.

What we discuss:
[00:00:18] Tom shares his background as a professional baseball player, musician, and founder of Charity Auction Today is discussed.

[00:01:19] Tom talks about the concept behind Charity Auction Today and how it initially started as a way to donate money on eBay.

[00:03:12] The growth of Charity Auction Today is discussed, including the decision to make auctions private and the challenges of server crashes and rebuilding the platform.

[00:12:21] Tom discusses how he has been his own obstacle in business and the importance of personal development.

[00:14:34] Tom shares his experience of hiring top talent and giving them the freedom to excel in their roles.

[00:19:19] Tom talks about his motivation to be a positive influence on his children and provide them with support and guidance.

[00:23:29] Tom discusses the challenges of funding, the importance of finding value in investors, and his personal experience with a failed partnership.

[00:25:05] Tom explains how Charity Auction Today differentiated itself by focusing on speed, ease of use, and removing sales friction points to cater to a diverse user base.

[00:30:45] Tom shares his plans to launch a brand ambassador program, allowing stay-at-home moms and volunteers to create a business using the platform and generate extra income.

[00:34:37] Tom discusses the decision to switch to Stripe for payment processing to reduce friction and increase user adoption.

[00:36:35] Tom reflects on the impact of being labelled as "The Alcoholic Millionaire" in a book, leading to a realization and motivation for personal change.

[00:42:32] Tom emphasizes the importance of focusing on personal growth and mindset as an entrepreneur, rather than solely focusing on business growth.

[00:53:21] Tom advises aspiring entrepreneurs to embrace the grind and not expect quick or easy success.

Episode Resources:
Tom Kelly | Linkedin
Tom Kelly | Charity Auctions Today
Tom Kelly | Facebook]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, Tom Kelly, the founder of Charity Auction Today, shares his journey of starting the business and his entrepreneurial mindset. He discusses the importance of simplicity and accessibility in their platform for nonprofits and schools ...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>14</itunes:episode>
</item>
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  <title><![CDATA[13: Markus Willard ON: Why Facebook Marketing is Essential for Real Estate Agents]]></title>
  <description><![CDATA[In this podcast episode, host Jonathan interviews Markus Willard, a real estate influencer and entrepreneur. They discuss Marcus's background, his journey in the real estate industry, and his involvement with StreetText, a company specializing in Facebook lead generation. They emphasize the importance of marketing on social media platforms like Facebook for real estate agents and share strategies for effective lead generation. They also touch on the parallels between football and business, highlighting the need for adaptability, authenticity, and providing value. Marcus shares his perspective on goals, motivations, and acceptance, and encourages listeners to find joy in their work.
Markus Willard is the Sales Account Manager at StreetText. StreetText was founded in Kelowna, BC, by Jonathan and Stephen Whiting in 2015. Markus was the very first person hired on the sales side of the company. StreetText is changing the way people generate online leads for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising, and one of the world's largest advertising platforms, Facebook.

What we discuss:
[00:01:21] Markus discusses his background, including growing up in California, attending the Air Force Academy preparatory school, and his career in health and fitness before joining StreetText.

[00:03:36] Markus talks about how he joined StreetText.

[00:07:48] Markus highlights the significance of marketing on Facebook for real estate agents, as it offers an opportunity to connect with potential clients and generate seller leads.

[00:10:49] Markus discusses the importance of using a specific image type to catch the attention of potential leads on Facebook.

[00:11:45] Markus explains the concept of split testing and how it is used in lead generation to test different images and improve results.

[00:13:39] Markus shares the strategy of capturing information from potential leads by offering value, specifically by providing information about their own homes, and how this helps build trust and increase conversion rates.

[00:22:15] Markus discusses his experience of losing in the championship game and how it motivated him and his team to work harder and not let it happen again.

[00:25:23] Markus emphasizes the role of his coach in inspiring and motivating the team and draws parallels to real estate agents hiring coaches for inspiration and motivation.

[00:31:45] Jonathan and Markus discuss the positive impact of the Apple iOS update on the performance of customer campaigns and the team's efforts to optimize them.

[00:32:34] The pair explore the shift in perspective brought about by the Apple iOS update, expanding influence beyond zip codes, and the endless opportunities it presents.

[00:33:26] Markus highlights the importance of thoughts, adaptability, and focusing on what is right and true in order to move forward and achieve success.

[00:45:26] Markus gives advice on building a profitable marketing acquisition funnel, including staying omnipresent, humanizing the process, and being available to customers.

[00:47:43] The pair discusses the impact of organization and productivity on business success, using the example of a cabinet business that improved productivity by organizing tools.

Episode Resources:
Markus Willard | Facebook
Markus Willard | Linkedin
Markus Willard | StreetText]]></description>
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  <pubDate>Mon, 10 Jul 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/935e1de1-352b-4428-bc15-28c91f2f46f1/episode.mp3" />
  <itunes:title><![CDATA[13: Markus Willard ON: Why Facebook Marketing is Essential for Real Estate Agents]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, host Jonathan interviews Markus Willard, a real estate influencer and entrepreneur. They discuss Marcus's background, his journey in the real estate industry, and his involvement with StreetText, a company specializing in Facebook lead generation. They emphasize the importance of marketing on social media platforms like Facebook for real estate agents and share strategies for effective lead generation. They also touch on the parallels between football and business, highlighting the need for adaptability, authenticity, and providing value. Marcus shares his perspective on goals, motivations, and acceptance, and encourages listeners to find joy in their work.
Markus Willard is the Sales Account Manager at StreetText. StreetText was founded in Kelowna, BC, by Jonathan and Stephen Whiting in 2015. Markus was the very first person hired on the sales side of the company. StreetText is changing the way people generate online leads for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising, and one of the world's largest advertising platforms, Facebook.

What we discuss:
[00:01:21] Markus discusses his background, including growing up in California, attending the Air Force Academy preparatory school, and his career in health and fitness before joining StreetText.

[00:03:36] Markus talks about how he joined StreetText.

[00:07:48] Markus highlights the significance of marketing on Facebook for real estate agents, as it offers an opportunity to connect with potential clients and generate seller leads.

[00:10:49] Markus discusses the importance of using a specific image type to catch the attention of potential leads on Facebook.

[00:11:45] Markus explains the concept of split testing and how it is used in lead generation to test different images and improve results.

[00:13:39] Markus shares the strategy of capturing information from potential leads by offering value, specifically by providing information about their own homes, and how this helps build trust and increase conversion rates.

[00:22:15] Markus discusses his experience of losing in the championship game and how it motivated him and his team to work harder and not let it happen again.

[00:25:23] Markus emphasizes the role of his coach in inspiring and motivating the team and draws parallels to real estate agents hiring coaches for inspiration and motivation.

[00:31:45] Jonathan and Markus discuss the positive impact of the Apple iOS update on the performance of customer campaigns and the team's efforts to optimize them.

[00:32:34] The pair explore the shift in perspective brought about by the Apple iOS update, expanding influence beyond zip codes, and the endless opportunities it presents.

[00:33:26] Markus highlights the importance of thoughts, adaptability, and focusing on what is right and true in order to move forward and achieve success.

[00:45:26] Markus gives advice on building a profitable marketing acquisition funnel, including staying omnipresent, humanizing the process, and being available to customers.

[00:47:43] The pair discusses the impact of organization and productivity on business success, using the example of a cabinet business that improved productivity by organizing tools.

Episode Resources:
Markus Willard | Facebook
Markus Willard | Linkedin
Markus Willard | StreetText]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, host Jonathan interviews Markus Willard, a real estate influencer and entrepreneur. They discuss Marcus's background, his journey in the real estate industry, and his involvement with StreetText, a company specializing in Facebook lead generation. They emphasize the importance of marketing on social media platforms like Facebook for real estate agents and share strategies for effective lead generation. They also touch on the parallels between football and business, highlighting the need for adaptability, authenticity, and providing value. Marcus shares his perspective on goals, motivations, and acceptance, and encourages listeners to find joy in their work.
Markus Willard is the Sales Account Manager at StreetText. StreetText was founded in Kelowna, BC, by Jonathan and Stephen Whiting in 2015. Markus was the very first person hired on the sales side of the company. StreetText is changing the way people generate online leads for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising, and one of the world's largest advertising platforms, Facebook.

What we discuss:
[00:01:21] Markus discusses his background, including growing up in California, attending the Air Force Academy preparatory school, and his career in health and fitness before joining StreetText.

[00:03:36] Markus talks about how he joined StreetText.

[00:07:48] Markus highlights the significance of marketing on Facebook for real estate agents, as it offers an opportunity to connect with potential clients and generate seller leads.

[00:10:49] Markus discusses the importance of using a specific image type to catch the attention of potential leads on Facebook.

[00:11:45] Markus explains the concept of split testing and how it is used in lead generation to test different images and improve results.

[00:13:39] Markus shares the strategy of capturing information from potential leads by offering value, specifically by providing information about their own homes, and how this helps build trust and increase conversion rates.

[00:22:15] Markus discusses his experience of losing in the championship game and how it motivated him and his team to work harder and not let it happen again.

[00:25:23] Markus emphasizes the role of his coach in inspiring and motivating the team and draws parallels to real estate agents hiring coaches for inspiration and motivation.

[00:31:45] Jonathan and Markus discuss the positive impact of the Apple iOS update on the performance of customer campaigns and the team's efforts to optimize them.

[00:32:34] The pair explore the shift in perspective brought about by the Apple iOS update, expanding influence beyond zip codes, and the endless opportunities it presents.

[00:33:26] Markus highlights the importance of thoughts, adaptability, and focusing on what is right and true in order to move forward and achieve success.

[00:45:26] Markus gives advice on building a profitable marketing acquisition funnel, including staying omnipresent, humanizing the process, and being available to customers.

[00:47:43] The pair discusses the impact of organization and productivity on business success, using the example of a cabinet business that improved productivity by organizing tools.

Episode Resources:
Markus Willard | Facebook
Markus Willard | Linkedin
Markus Willard | StreetText]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, host Jonathan interviews Markus Willard, a real estate influencer and entrepreneur. They discuss Marcus's background, his journey in the real estate industry, and his involvement with StreetText, a company specializing in F...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>13</itunes:episode>
</item>
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  <title><![CDATA[12: Jenifer Salter ON: Finding Success in Real Estate by Diversifying Your Skills and Marketing Activities.]]></title>
  <description><![CDATA[In this episode, Jenifer Salter shares her journey of transitioning from teaching elementary school to becoming a successful real estate agent. She emphasizes the importance of ongoing education, wearing multiple hats as an agent, and being able to handle clients' stress and emotions. Salter also discusses the importance of diversifying marketing activities, financial planning, and having a positive mindset in the real estate industry. She shares her approach to paid marketing and advises being conservative with marketing expenses.
Jenifer an experienced REALTOR®,SRS , AHWD®, Certified Mentor and Founder of Your Elect Team brokered by eXp Realty serving NC. Also serving clients globally with dynamic referral partners. Recently awarded as a National Top Producer in 2021 and 2022. Her drive for Real Estate has propelled her to out perform beyond the national average for Realtors® year after year, currently selling 8x’s the national average. Property Spark named Jenifer Salter “Best of the Best: Top 100 Agents on Social Media” in all of North Carolina in 2021 and 2022.

What we discuss:
[00:05:38] Jenifer discusses the various skills and hats that are necessary for running a real estate business, including ongoing education, handling clients' stress and emotions, and deflating stressful situations.

[00:07:48] Jenifer emphasizes the importance of psychology in real estate, particularly for handling clients' stress and emotions, and shares an example of how she deflated a stressful situation during a home inspection.

[00:13:32] Jenifer talks about the importance of diversifying in the real estate business.

[00:16:05] The two discuss the importance of constantly learning and improving in business.

[00:20:14 ] Jenifer shares her experience with door knocking.

[00:31:43] Jenifer discusses the importance of retargeting ads in real estate marketing and how it helped her generate leads from old, dormant ones.

[00:34:43] Jenifer talks about her teaching component in real estate and how it comes naturally to her, but can also be developed by others.

[00:37:05] Jenifer shares her experience of navigating market shifts in real estate.

[00:39:43] Jenifer Salter talks about receiving referrals from other agents and working with a client looking for luxury beach properties.

[00:49:34] Jenifer discusses the importance of mindset in handling stress and adapting to unexpected situations in the real estate business.

[00:50:28] Jonathan talks about the importance of best practices in Facebook ads and how to avoid the mindset of blaming external factors for poor performance.

[00:54:25] Jonathan shares the concept of extreme ownership and taking responsibility for one's actions.

[01:00:03] Jenifer emphasizes the importance of agents doing agent previews to gain experience, exposure, and bring in potential buyers.

[01:03:02] Jenifer shares the key activities that successful agents do, including lead prospecting, learning, and social media, and how she divides her time to ensure success.

[01:09:06] Jenifer discusses her approach to paid marketing and how she calculates the cost of her marketing strategies.

[01:17:25] Jenifer shares her experience with using credit cards to invest in marketing and how it can be a good option for those with low savings but good credit.

[01:21:30] Jenifer draws parallels between the need for change and adaptation in the real estate industry and in education.


Episode Resources:
Jenifer Salter | Facebook
Jenifer Salter | Linkedin
Jenifer Salter | Twitter]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/5ffd642e-21eb-4377-aaa4-6c92c0424d1b/cover-art/original_9fb0393867ebc0c9ea2f9e97c9b8dbf0.png" />
  <pubDate>Mon, 03 Jul 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/5ffd642e-21eb-4377-aaa4-6c92c0424d1b/episode.mp3" />
  <itunes:title><![CDATA[12: Jenifer Salter ON: Finding Success in Real Estate by Diversifying Your Skills and Marketing Activities.]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, Jenifer Salter shares her journey of transitioning from teaching elementary school to becoming a successful real estate agent. She emphasizes the importance of ongoing education, wearing multiple hats as an agent, and being able to handle clients' stress and emotions. Salter also discusses the importance of diversifying marketing activities, financial planning, and having a positive mindset in the real estate industry. She shares her approach to paid marketing and advises being conservative with marketing expenses.
Jenifer an experienced REALTOR®,SRS , AHWD®, Certified Mentor and Founder of Your Elect Team brokered by eXp Realty serving NC. Also serving clients globally with dynamic referral partners. Recently awarded as a National Top Producer in 2021 and 2022. Her drive for Real Estate has propelled her to out perform beyond the national average for Realtors® year after year, currently selling 8x’s the national average. Property Spark named Jenifer Salter “Best of the Best: Top 100 Agents on Social Media” in all of North Carolina in 2021 and 2022.

What we discuss:
[00:05:38] Jenifer discusses the various skills and hats that are necessary for running a real estate business, including ongoing education, handling clients' stress and emotions, and deflating stressful situations.

[00:07:48] Jenifer emphasizes the importance of psychology in real estate, particularly for handling clients' stress and emotions, and shares an example of how she deflated a stressful situation during a home inspection.

[00:13:32] Jenifer talks about the importance of diversifying in the real estate business.

[00:16:05] The two discuss the importance of constantly learning and improving in business.

[00:20:14 ] Jenifer shares her experience with door knocking.

[00:31:43] Jenifer discusses the importance of retargeting ads in real estate marketing and how it helped her generate leads from old, dormant ones.

[00:34:43] Jenifer talks about her teaching component in real estate and how it comes naturally to her, but can also be developed by others.

[00:37:05] Jenifer shares her experience of navigating market shifts in real estate.

[00:39:43] Jenifer Salter talks about receiving referrals from other agents and working with a client looking for luxury beach properties.

[00:49:34] Jenifer discusses the importance of mindset in handling stress and adapting to unexpected situations in the real estate business.

[00:50:28] Jonathan talks about the importance of best practices in Facebook ads and how to avoid the mindset of blaming external factors for poor performance.

[00:54:25] Jonathan shares the concept of extreme ownership and taking responsibility for one's actions.

[01:00:03] Jenifer emphasizes the importance of agents doing agent previews to gain experience, exposure, and bring in potential buyers.

[01:03:02] Jenifer shares the key activities that successful agents do, including lead prospecting, learning, and social media, and how she divides her time to ensure success.

[01:09:06] Jenifer discusses her approach to paid marketing and how she calculates the cost of her marketing strategies.

[01:17:25] Jenifer shares her experience with using credit cards to invest in marketing and how it can be a good option for those with low savings but good credit.

[01:21:30] Jenifer draws parallels between the need for change and adaptation in the real estate industry and in education.


Episode Resources:
Jenifer Salter | Facebook
Jenifer Salter | Linkedin
Jenifer Salter | Twitter]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, Jenifer Salter shares her journey of transitioning from teaching elementary school to becoming a successful real estate agent. She emphasizes the importance of ongoing education, wearing multiple hats as an agent, and being able to handle clients' stress and emotions. Salter also discusses the importance of diversifying marketing activities, financial planning, and having a positive mindset in the real estate industry. She shares her approach to paid marketing and advises being conservative with marketing expenses.
Jenifer an experienced REALTOR®,SRS , AHWD®, Certified Mentor and Founder of Your Elect Team brokered by eXp Realty serving NC. Also serving clients globally with dynamic referral partners. Recently awarded as a National Top Producer in 2021 and 2022. Her drive for Real Estate has propelled her to out perform beyond the national average for Realtors® year after year, currently selling 8x’s the national average. Property Spark named Jenifer Salter “Best of the Best: Top 100 Agents on Social Media” in all of North Carolina in 2021 and 2022.

What we discuss:
[00:05:38] Jenifer discusses the various skills and hats that are necessary for running a real estate business, including ongoing education, handling clients' stress and emotions, and deflating stressful situations.

[00:07:48] Jenifer emphasizes the importance of psychology in real estate, particularly for handling clients' stress and emotions, and shares an example of how she deflated a stressful situation during a home inspection.

[00:13:32] Jenifer talks about the importance of diversifying in the real estate business.

[00:16:05] The two discuss the importance of constantly learning and improving in business.

[00:20:14 ] Jenifer shares her experience with door knocking.

[00:31:43] Jenifer discusses the importance of retargeting ads in real estate marketing and how it helped her generate leads from old, dormant ones.

[00:34:43] Jenifer talks about her teaching component in real estate and how it comes naturally to her, but can also be developed by others.

[00:37:05] Jenifer shares her experience of navigating market shifts in real estate.

[00:39:43] Jenifer Salter talks about receiving referrals from other agents and working with a client looking for luxury beach properties.

[00:49:34] Jenifer discusses the importance of mindset in handling stress and adapting to unexpected situations in the real estate business.

[00:50:28] Jonathan talks about the importance of best practices in Facebook ads and how to avoid the mindset of blaming external factors for poor performance.

[00:54:25] Jonathan shares the concept of extreme ownership and taking responsibility for one's actions.

[01:00:03] Jenifer emphasizes the importance of agents doing agent previews to gain experience, exposure, and bring in potential buyers.

[01:03:02] Jenifer shares the key activities that successful agents do, including lead prospecting, learning, and social media, and how she divides her time to ensure success.

[01:09:06] Jenifer discusses her approach to paid marketing and how she calculates the cost of her marketing strategies.

[01:17:25] Jenifer shares her experience with using credit cards to invest in marketing and how it can be a good option for those with low savings but good credit.

[01:21:30] Jenifer draws parallels between the need for change and adaptation in the real estate industry and in education.


Episode Resources:
Jenifer Salter | Facebook
Jenifer Salter | Linkedin
Jenifer Salter | Twitter]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, Jenifer Salter shares her journey of transitioning from teaching elementary school to becoming a successful real estate agent. She emphasizes the importance of ongoing education, wearing multiple hats as an agent, and being able to...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>12</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">b9063282-0cad-11ee-8c5a-57afd115f13a</guid>
  <title><![CDATA[11: Stephen Whiting ON: How to Effectively Utilize Advertising Strategies to Grow Your Business. ]]></title>
  <description><![CDATA[In this episode, Jonathan interviews Stephen Whiting, his brother and co-founder of StreetText, a platform for performance-based marketing through Facebook and Instagram ads. Stephen shares his journey to entrepreneurship, his fascination with problem-solving through teamwork, and his thoughts on the future of technology, specifically AI and robotics. They discuss the challenges of marketing in the digital age and the importance of standing out and generating new relationships as a business owner. The episode ends with Stephen encouraging listeners to embrace challenges and view every obstacle as an opportunity for personal growth.
Family man, driver, and a great storyteller - Steve is a natural leader and athlete. Steve is passionate about solving the core needs of customers. Competitive at heart, he's a triathlete, award winning realtor and a young business entrepreneur. StreetText is changing the way people generate online leads, for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising and one of the world's largest advertising platforms, Facebook. They make it easy to attract leads consistently, start conversations automatically and grow your business - today.


What we discuss:

[00:01:30] Stephen talks about his childhood interest in business and his admiration for the James Bond character and the idea of working on big challenges with a team.

[00:09:28] Stephen talks about the advancements in technology and how it is possible for the average consumer to access it. 

[00:13:00] The two discuss the advancements in robotics and AI and how it can be both impressive and terrifying. 

[00:30:21] Stephen shares his journey in choosing a university major, considering computer science and business, and his interest in all aspects of business without wanting to be defined by any specific role.

[00:33:14] Stephen talks about how he approached someone he admired and offered to work for free to learn from him.

[00:38:32] Stephen shares his idea for a platform to market open houses and make them more successful, and how it came about from his own experience as a real estate agent.

[00:42:51] Stephen talks about how he and his team created a website to market a new construction building.

[00:46:30] Stephen talks about how he and his team came up with the idea for StreetText.

[00:54:20] Stephen talks about the birth of StreetText and how they started pitching their new product to existing clients.

[01:02:27] Stephen discusses how the advertising landscape has changed over time, with the emergence of new platforms and the increasing complexity of each platform. 

[01:07:47] Stephen emphasizes the importance of a business's existing database and the need to stay top of mind with customers.

[01:14:38] Jonathan explains how paid advertising is a powerful way of growing profitably and how it can lead to a tangible ROI. 

[01:17:54] Stephen discusses how human nature and time delay can affect the success of a business and how waiting a little longer can lead to greater returns.

[01:20:27] Jonathan discusses one of the most common reasons why people struggle in their careers

[01:25:31] Stephen talks about how challenges in business can build confidence and faith, and encourages listeners to exercise their "muscle" of resolve and recognize their accomplishments, regardless of where they want to be in the future.


Episode Resources:
Stephen Whiting | Linkedin
Stephen Whiting | Twitter
Stephen Whiting | StreetText
Stephen Whiting | StreetText Twitter]]></description>
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  <pubDate>Mon, 26 Jun 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/8714a5b3-d1d5-470b-ba9b-4fa5aeede379/episode.mp3" />
  <itunes:title><![CDATA[11: Stephen Whiting ON: How to Effectively Utilize Advertising Strategies to Grow Your Business. ]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, Jonathan interviews Stephen Whiting, his brother and co-founder of StreetText, a platform for performance-based marketing through Facebook and Instagram ads. Stephen shares his journey to entrepreneurship, his fascination with problem-solving through teamwork, and his thoughts on the future of technology, specifically AI and robotics. They discuss the challenges of marketing in the digital age and the importance of standing out and generating new relationships as a business owner. The episode ends with Stephen encouraging listeners to embrace challenges and view every obstacle as an opportunity for personal growth.
Family man, driver, and a great storyteller - Steve is a natural leader and athlete. Steve is passionate about solving the core needs of customers. Competitive at heart, he's a triathlete, award winning realtor and a young business entrepreneur. StreetText is changing the way people generate online leads, for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising and one of the world's largest advertising platforms, Facebook. They make it easy to attract leads consistently, start conversations automatically and grow your business - today.


What we discuss:

[00:01:30] Stephen talks about his childhood interest in business and his admiration for the James Bond character and the idea of working on big challenges with a team.

[00:09:28] Stephen talks about the advancements in technology and how it is possible for the average consumer to access it. 

[00:13:00] The two discuss the advancements in robotics and AI and how it can be both impressive and terrifying. 

[00:30:21] Stephen shares his journey in choosing a university major, considering computer science and business, and his interest in all aspects of business without wanting to be defined by any specific role.

[00:33:14] Stephen talks about how he approached someone he admired and offered to work for free to learn from him.

[00:38:32] Stephen shares his idea for a platform to market open houses and make them more successful, and how it came about from his own experience as a real estate agent.

[00:42:51] Stephen talks about how he and his team created a website to market a new construction building.

[00:46:30] Stephen talks about how he and his team came up with the idea for StreetText.

[00:54:20] Stephen talks about the birth of StreetText and how they started pitching their new product to existing clients.

[01:02:27] Stephen discusses how the advertising landscape has changed over time, with the emergence of new platforms and the increasing complexity of each platform. 

[01:07:47] Stephen emphasizes the importance of a business's existing database and the need to stay top of mind with customers.

[01:14:38] Jonathan explains how paid advertising is a powerful way of growing profitably and how it can lead to a tangible ROI. 

[01:17:54] Stephen discusses how human nature and time delay can affect the success of a business and how waiting a little longer can lead to greater returns.

[01:20:27] Jonathan discusses one of the most common reasons why people struggle in their careers

[01:25:31] Stephen talks about how challenges in business can build confidence and faith, and encourages listeners to exercise their "muscle" of resolve and recognize their accomplishments, regardless of where they want to be in the future.


Episode Resources:
Stephen Whiting | Linkedin
Stephen Whiting | Twitter
Stephen Whiting | StreetText
Stephen Whiting | StreetText Twitter]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, Jonathan interviews Stephen Whiting, his brother and co-founder of StreetText, a platform for performance-based marketing through Facebook and Instagram ads. Stephen shares his journey to entrepreneurship, his fascination with problem-solving through teamwork, and his thoughts on the future of technology, specifically AI and robotics. They discuss the challenges of marketing in the digital age and the importance of standing out and generating new relationships as a business owner. The episode ends with Stephen encouraging listeners to embrace challenges and view every obstacle as an opportunity for personal growth.
Family man, driver, and a great storyteller - Steve is a natural leader and athlete. Steve is passionate about solving the core needs of customers. Competitive at heart, he's a triathlete, award winning realtor and a young business entrepreneur. StreetText is changing the way people generate online leads, for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising and one of the world's largest advertising platforms, Facebook. They make it easy to attract leads consistently, start conversations automatically and grow your business - today.


What we discuss:

[00:01:30] Stephen talks about his childhood interest in business and his admiration for the James Bond character and the idea of working on big challenges with a team.

[00:09:28] Stephen talks about the advancements in technology and how it is possible for the average consumer to access it. 

[00:13:00] The two discuss the advancements in robotics and AI and how it can be both impressive and terrifying. 

[00:30:21] Stephen shares his journey in choosing a university major, considering computer science and business, and his interest in all aspects of business without wanting to be defined by any specific role.

[00:33:14] Stephen talks about how he approached someone he admired and offered to work for free to learn from him.

[00:38:32] Stephen shares his idea for a platform to market open houses and make them more successful, and how it came about from his own experience as a real estate agent.

[00:42:51] Stephen talks about how he and his team created a website to market a new construction building.

[00:46:30] Stephen talks about how he and his team came up with the idea for StreetText.

[00:54:20] Stephen talks about the birth of StreetText and how they started pitching their new product to existing clients.

[01:02:27] Stephen discusses how the advertising landscape has changed over time, with the emergence of new platforms and the increasing complexity of each platform. 

[01:07:47] Stephen emphasizes the importance of a business's existing database and the need to stay top of mind with customers.

[01:14:38] Jonathan explains how paid advertising is a powerful way of growing profitably and how it can lead to a tangible ROI. 

[01:17:54] Stephen discusses how human nature and time delay can affect the success of a business and how waiting a little longer can lead to greater returns.

[01:20:27] Jonathan discusses one of the most common reasons why people struggle in their careers

[01:25:31] Stephen talks about how challenges in business can build confidence and faith, and encourages listeners to exercise their "muscle" of resolve and recognize their accomplishments, regardless of where they want to be in the future.


Episode Resources:
Stephen Whiting | Linkedin
Stephen Whiting | Twitter
Stephen Whiting | StreetText
Stephen Whiting | StreetText Twitter]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, Jonathan interviews Stephen Whiting, his brother and co-founder of StreetText, a platform for performance-based marketing through Facebook and Instagram ads. Stephen shares his journey to entrepreneurship, his fascination with prob...]]></itunes:subtitle>
 <itunes:keywords><![CDATA[]]></itunes:keywords>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>11</itunes:episode>
</item>
<item>
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  <title><![CDATA[10: Dan Stewart ON: The Importance of Relationships and Personalized Content in Building Business.]]></title>
  <description><![CDATA[In this episode, Jonathan interviews Dan Stewart, CEO of Happy Grasshopper, a content marketing company. Dan shares his personal story of frequently moving as a child and how it taught him the importance of building relationships. The conversation covers topics such as the impact of childhood experiences, the lessons learned from a traumatic sailing trip, and the importance of mentorship. Dan also discusses the importance of personalized communication in building relationships with potential clients and using content marketing to create attractive content. 
Dan Stewart is a serial entrepreneur, author, and speaker with a proven track record of founding multi-million dollar companies. As a contributing writer for Fortune Insider and Inman News, Dan's insights and expertise in real estate industry media are widely recognized. Dan is a sought-after keynote speaker who has appeared at over 150 events in the last 5 years, sharing his knowledge and experience in sales, conversational marketing, entrepreneurship, business, organizational leadership, and copywriting.

What we discuss:
[00:00:00] Dan shares his experience of being stranded on a sinking boat for two days and the lessons he learned from it.

[00:11:30] Dan discusses how his childhood experiences influenced his entrepreneurial success.

[00:17:17] The hosts and Dan discuss the importance of perspective in business and in life, and how hearing stories like Dan's can help put things into perspective.

[00:19:34] Dan shares how he went from a cash cow company to creating software tools and eventually founding Happy Grasshopper.

[00:27:29] Dan discusses the importance of creating curiosity in business and how it can lead to engagement.

[00:31:50] Dan shares a lesson he learned about not letting your problems become other people's problems and how it applies to business and personal relationships.

[00:34:52] Dan and the host discuss the impact of technological advancements on society and how it has changed behaviour and communication.

[00:39:10] The group talk about using content to grow and deepen relationships with potential and existing customers, the stages of thinking, and the "chocolate broccoli" formula.

[00:44:40] The topic of effective communication in content marketing and the importance of personalization is discussed.

[00:52:07] Dan talks about the use of an acknowledgement sequence to set expectations and fulfill them through further automation.

[00:53:55] Dan explains the importance of the long-term nurturing phase in content marketing, including sharing personal experiences and humanizing oneself to potential clients.

[00:56:25] The hosts and Dan discuss the low conversion rates for internet leads and the importance of long-term nurturing to convert leads into clients.

[01:03:10] Dan stresses the importance of creating short, personalized videos to establish a connection with potential clients and increase the appointment booking ratio.

[01:07:05] The team talks about the significance of using multiple channels and touchpoints to reach potential clients and maintain their interest throughout the customer journey.

[01:11:10] Dan discusses the importance of building relationships in business and how personal interests can help build credibility with potential clients.

[01:13:56] Dan explains how Happy Grasshopper expanded into different industries and how their services can work in any industry where relationships are important.

[01:17:36] Dan and the host discuss the purpose of prosperity and how it is important to find meaning in life beyond financial success.

Episode Resources:
Dan Stewart | Linkedin
Dan Stewart | Happy Grasshopper
Dan Stewart | Instagram]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/18314fc7-5170-4cd4-b499-d3459c55ada6/cover-art/original_9bded42d96d27e1edfea8c6c06bc0e93.png" />
  <pubDate>Mon, 19 Jun 2023 07:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/18314fc7-5170-4cd4-b499-d3459c55ada6/episode.mp3" />
  <itunes:title><![CDATA[10: Dan Stewart ON: The Importance of Relationships and Personalized Content in Building Business.]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, Jonathan interviews Dan Stewart, CEO of Happy Grasshopper, a content marketing company. Dan shares his personal story of frequently moving as a child and how it taught him the importance of building relationships. The conversation covers topics such as the impact of childhood experiences, the lessons learned from a traumatic sailing trip, and the importance of mentorship. Dan also discusses the importance of personalized communication in building relationships with potential clients and using content marketing to create attractive content. 
Dan Stewart is a serial entrepreneur, author, and speaker with a proven track record of founding multi-million dollar companies. As a contributing writer for Fortune Insider and Inman News, Dan's insights and expertise in real estate industry media are widely recognized. Dan is a sought-after keynote speaker who has appeared at over 150 events in the last 5 years, sharing his knowledge and experience in sales, conversational marketing, entrepreneurship, business, organizational leadership, and copywriting.

What we discuss:
[00:00:00] Dan shares his experience of being stranded on a sinking boat for two days and the lessons he learned from it.

[00:11:30] Dan discusses how his childhood experiences influenced his entrepreneurial success.

[00:17:17] The hosts and Dan discuss the importance of perspective in business and in life, and how hearing stories like Dan's can help put things into perspective.

[00:19:34] Dan shares how he went from a cash cow company to creating software tools and eventually founding Happy Grasshopper.

[00:27:29] Dan discusses the importance of creating curiosity in business and how it can lead to engagement.

[00:31:50] Dan shares a lesson he learned about not letting your problems become other people's problems and how it applies to business and personal relationships.

[00:34:52] Dan and the host discuss the impact of technological advancements on society and how it has changed behaviour and communication.

[00:39:10] The group talk about using content to grow and deepen relationships with potential and existing customers, the stages of thinking, and the "chocolate broccoli" formula.

[00:44:40] The topic of effective communication in content marketing and the importance of personalization is discussed.

[00:52:07] Dan talks about the use of an acknowledgement sequence to set expectations and fulfill them through further automation.

[00:53:55] Dan explains the importance of the long-term nurturing phase in content marketing, including sharing personal experiences and humanizing oneself to potential clients.

[00:56:25] The hosts and Dan discuss the low conversion rates for internet leads and the importance of long-term nurturing to convert leads into clients.

[01:03:10] Dan stresses the importance of creating short, personalized videos to establish a connection with potential clients and increase the appointment booking ratio.

[01:07:05] The team talks about the significance of using multiple channels and touchpoints to reach potential clients and maintain their interest throughout the customer journey.

[01:11:10] Dan discusses the importance of building relationships in business and how personal interests can help build credibility with potential clients.

[01:13:56] Dan explains how Happy Grasshopper expanded into different industries and how their services can work in any industry where relationships are important.

[01:17:36] Dan and the host discuss the purpose of prosperity and how it is important to find meaning in life beyond financial success.

Episode Resources:
Dan Stewart | Linkedin
Dan Stewart | Happy Grasshopper
Dan Stewart | Instagram]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, Jonathan interviews Dan Stewart, CEO of Happy Grasshopper, a content marketing company. Dan shares his personal story of frequently moving as a child and how it taught him the importance of building relationships. The conversation covers topics such as the impact of childhood experiences, the lessons learned from a traumatic sailing trip, and the importance of mentorship. Dan also discusses the importance of personalized communication in building relationships with potential clients and using content marketing to create attractive content. 
Dan Stewart is a serial entrepreneur, author, and speaker with a proven track record of founding multi-million dollar companies. As a contributing writer for Fortune Insider and Inman News, Dan's insights and expertise in real estate industry media are widely recognized. Dan is a sought-after keynote speaker who has appeared at over 150 events in the last 5 years, sharing his knowledge and experience in sales, conversational marketing, entrepreneurship, business, organizational leadership, and copywriting.

What we discuss:
[00:00:00] Dan shares his experience of being stranded on a sinking boat for two days and the lessons he learned from it.

[00:11:30] Dan discusses how his childhood experiences influenced his entrepreneurial success.

[00:17:17] The hosts and Dan discuss the importance of perspective in business and in life, and how hearing stories like Dan's can help put things into perspective.

[00:19:34] Dan shares how he went from a cash cow company to creating software tools and eventually founding Happy Grasshopper.

[00:27:29] Dan discusses the importance of creating curiosity in business and how it can lead to engagement.

[00:31:50] Dan shares a lesson he learned about not letting your problems become other people's problems and how it applies to business and personal relationships.

[00:34:52] Dan and the host discuss the impact of technological advancements on society and how it has changed behaviour and communication.

[00:39:10] The group talk about using content to grow and deepen relationships with potential and existing customers, the stages of thinking, and the "chocolate broccoli" formula.

[00:44:40] The topic of effective communication in content marketing and the importance of personalization is discussed.

[00:52:07] Dan talks about the use of an acknowledgement sequence to set expectations and fulfill them through further automation.

[00:53:55] Dan explains the importance of the long-term nurturing phase in content marketing, including sharing personal experiences and humanizing oneself to potential clients.

[00:56:25] The hosts and Dan discuss the low conversion rates for internet leads and the importance of long-term nurturing to convert leads into clients.

[01:03:10] Dan stresses the importance of creating short, personalized videos to establish a connection with potential clients and increase the appointment booking ratio.

[01:07:05] The team talks about the significance of using multiple channels and touchpoints to reach potential clients and maintain their interest throughout the customer journey.

[01:11:10] Dan discusses the importance of building relationships in business and how personal interests can help build credibility with potential clients.

[01:13:56] Dan explains how Happy Grasshopper expanded into different industries and how their services can work in any industry where relationships are important.

[01:17:36] Dan and the host discuss the purpose of prosperity and how it is important to find meaning in life beyond financial success.

Episode Resources:
Dan Stewart | Linkedin
Dan Stewart | Happy Grasshopper
Dan Stewart | Instagram]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, Jonathan interviews Dan Stewart, CEO of Happy Grasshopper, a content marketing company. Dan shares his personal story of frequently moving as a child and how it taught him the importance of building relationships. The conversation ...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>10</itunes:episode>
</item>
<item>
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  <title><![CDATA[9: Josh Schoenly ON: How To Optimize Real Estate and Mortgage Success with AI and Short-Form Content]]></title>
  <description><![CDATA[In this episode, real estate agent and mortgage broker Josh Schoenly shares his experience building his business and offers insights into effective marketing strategies. He emphasizes the importance of finding a niche that aligns with one's passions and values, using social media platforms to drive traffic and capture potential clients, and consistently communicating with one's database to stay top of mind. He also discusses the role of AI and short-form video content in the industry and the need to maintain a personal touch in high-dollar transactions.
Josh is a devoted husband, father of 4, coach, believer, philanthropist, author & Freedom entrepreneur. His mission is to help real estate & sales professionals learn the skills & mindset necessary to attract their ideal clients.

What we discuss:
[00:02:34] Jonathan and Josh discuss the importance of balancing work and personal life.

[00:08:03] Josh explains how having a proactive and creative problem-solving mortgage team can exponentially increase business for real estate agents.

[00:09:41] Josh talks about building his real estate and mortgage team, the value they offer, and how they help clients get pre-approved and under contract.

[00:14:59] Josh explains how his real estate and mortgage teams collaborate using technology to optimize communication and ensure transparency, even when working with different niches.

[00:18:19] Jonathan and Josh discuss the importance of finding your niche and working in your natural state, as well as the challenges of creatively adapting to different situations and audiences.

[00:22:30] Jonathan and Josh talk about the importance of passion and enjoyment in sustaining a business and how it leads to consistency.

[00:27:16] Jonathan and Josh discuss the most powerful acquisition channels for cold clients, warm clients, and relationships.

[00:28:18] Josh shares his co-marketing strategy, which involves sending a Friday morning email to their entire database and following up with text messages and emails throughout the week to create conversation opportunities.

[00:34:38] Jonathan and Josh discuss the challenges of home buying in Canada, including the steep down payment requirements and rising property prices.

[00:39:10] Jonathan and Josh discuss the importance of growing and nurturing a database of potential buyers, and how it can give agents a marketing edge over others.

[00:45:31] Josh explains that KB Core has triggers that turn new leads green when they become active, but there are other all-in-one solutions that can do the same.

[00:43:23] Jonathan shares a story of how Josh's brother became the official agent of a new development.

[00:48:24] Josh and Jonathan discuss how to communicate with the database when not sending weekly messages, including providing property alerts, listing alerts, and market reports.

[00:54:25] Jonathan and Josh discuss the importance of creating valuable content, such as a monthly market report and a YouTube video discussing the market, to differentiate oneself and stay top of mind with potential clients.

[00:55:46] Jonathan and Josh discuss the importance of personalized engagement in real estate and mortgage transactions.

[00:57:05] Jonathan and Josh talk about how AI can be a cool tool for agents to be more efficient and effective, but it should not replace the human component of navigating the journey of decision making.

[01:01:42] Josh shares his strategy of leveraging short form content on multiple platforms, including YouTube Shorts, Instagram Reels, TikTok, Google Business Listing, Facebook Reels, and LinkedIn, to increase effectiveness and reach a wider audience.

Episode Resources:
Josh Schoenly | Instagram
Josh Schoenly | Facebook
Josh Schoenly | Twitter
Josh Schoenly | Linkedin
Josh Schoenly | Youtube, EXP Realty
Josh Schoenly | Youtube, Coaching]]></description>
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  <pubDate>Mon, 12 Jun 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[9: Josh Schoenly ON: How To Optimize Real Estate and Mortgage Success with AI and Short-Form Content]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode, real estate agent and mortgage broker Josh Schoenly shares his experience building his business and offers insights into effective marketing strategies. He emphasizes the importance of finding a niche that aligns with one's passions and values, using social media platforms to drive traffic and capture potential clients, and consistently communicating with one's database to stay top of mind. He also discusses the role of AI and short-form video content in the industry and the need to maintain a personal touch in high-dollar transactions.
Josh is a devoted husband, father of 4, coach, believer, philanthropist, author & Freedom entrepreneur. His mission is to help real estate & sales professionals learn the skills & mindset necessary to attract their ideal clients.

What we discuss:
[00:02:34] Jonathan and Josh discuss the importance of balancing work and personal life.

[00:08:03] Josh explains how having a proactive and creative problem-solving mortgage team can exponentially increase business for real estate agents.

[00:09:41] Josh talks about building his real estate and mortgage team, the value they offer, and how they help clients get pre-approved and under contract.

[00:14:59] Josh explains how his real estate and mortgage teams collaborate using technology to optimize communication and ensure transparency, even when working with different niches.

[00:18:19] Jonathan and Josh discuss the importance of finding your niche and working in your natural state, as well as the challenges of creatively adapting to different situations and audiences.

[00:22:30] Jonathan and Josh talk about the importance of passion and enjoyment in sustaining a business and how it leads to consistency.

[00:27:16] Jonathan and Josh discuss the most powerful acquisition channels for cold clients, warm clients, and relationships.

[00:28:18] Josh shares his co-marketing strategy, which involves sending a Friday morning email to their entire database and following up with text messages and emails throughout the week to create conversation opportunities.

[00:34:38] Jonathan and Josh discuss the challenges of home buying in Canada, including the steep down payment requirements and rising property prices.

[00:39:10] Jonathan and Josh discuss the importance of growing and nurturing a database of potential buyers, and how it can give agents a marketing edge over others.

[00:45:31] Josh explains that KB Core has triggers that turn new leads green when they become active, but there are other all-in-one solutions that can do the same.

[00:43:23] Jonathan shares a story of how Josh's brother became the official agent of a new development.

[00:48:24] Josh and Jonathan discuss how to communicate with the database when not sending weekly messages, including providing property alerts, listing alerts, and market reports.

[00:54:25] Jonathan and Josh discuss the importance of creating valuable content, such as a monthly market report and a YouTube video discussing the market, to differentiate oneself and stay top of mind with potential clients.

[00:55:46] Jonathan and Josh discuss the importance of personalized engagement in real estate and mortgage transactions.

[00:57:05] Jonathan and Josh talk about how AI can be a cool tool for agents to be more efficient and effective, but it should not replace the human component of navigating the journey of decision making.

[01:01:42] Josh shares his strategy of leveraging short form content on multiple platforms, including YouTube Shorts, Instagram Reels, TikTok, Google Business Listing, Facebook Reels, and LinkedIn, to increase effectiveness and reach a wider audience.

Episode Resources:
Josh Schoenly | Instagram
Josh Schoenly | Facebook
Josh Schoenly | Twitter
Josh Schoenly | Linkedin
Josh Schoenly | Youtube, EXP Realty
Josh Schoenly | Youtube, Coaching]]></itunes:summary>
  <content:encoded><![CDATA[In this episode, real estate agent and mortgage broker Josh Schoenly shares his experience building his business and offers insights into effective marketing strategies. He emphasizes the importance of finding a niche that aligns with one's passions and values, using social media platforms to drive traffic and capture potential clients, and consistently communicating with one's database to stay top of mind. He also discusses the role of AI and short-form video content in the industry and the need to maintain a personal touch in high-dollar transactions.
Josh is a devoted husband, father of 4, coach, believer, philanthropist, author & Freedom entrepreneur. His mission is to help real estate & sales professionals learn the skills & mindset necessary to attract their ideal clients.

What we discuss:
[00:02:34] Jonathan and Josh discuss the importance of balancing work and personal life.

[00:08:03] Josh explains how having a proactive and creative problem-solving mortgage team can exponentially increase business for real estate agents.

[00:09:41] Josh talks about building his real estate and mortgage team, the value they offer, and how they help clients get pre-approved and under contract.

[00:14:59] Josh explains how his real estate and mortgage teams collaborate using technology to optimize communication and ensure transparency, even when working with different niches.

[00:18:19] Jonathan and Josh discuss the importance of finding your niche and working in your natural state, as well as the challenges of creatively adapting to different situations and audiences.

[00:22:30] Jonathan and Josh talk about the importance of passion and enjoyment in sustaining a business and how it leads to consistency.

[00:27:16] Jonathan and Josh discuss the most powerful acquisition channels for cold clients, warm clients, and relationships.

[00:28:18] Josh shares his co-marketing strategy, which involves sending a Friday morning email to their entire database and following up with text messages and emails throughout the week to create conversation opportunities.

[00:34:38] Jonathan and Josh discuss the challenges of home buying in Canada, including the steep down payment requirements and rising property prices.

[00:39:10] Jonathan and Josh discuss the importance of growing and nurturing a database of potential buyers, and how it can give agents a marketing edge over others.

[00:45:31] Josh explains that KB Core has triggers that turn new leads green when they become active, but there are other all-in-one solutions that can do the same.

[00:43:23] Jonathan shares a story of how Josh's brother became the official agent of a new development.

[00:48:24] Josh and Jonathan discuss how to communicate with the database when not sending weekly messages, including providing property alerts, listing alerts, and market reports.

[00:54:25] Jonathan and Josh discuss the importance of creating valuable content, such as a monthly market report and a YouTube video discussing the market, to differentiate oneself and stay top of mind with potential clients.

[00:55:46] Jonathan and Josh discuss the importance of personalized engagement in real estate and mortgage transactions.

[00:57:05] Jonathan and Josh talk about how AI can be a cool tool for agents to be more efficient and effective, but it should not replace the human component of navigating the journey of decision making.

[01:01:42] Josh shares his strategy of leveraging short form content on multiple platforms, including YouTube Shorts, Instagram Reels, TikTok, Google Business Listing, Facebook Reels, and LinkedIn, to increase effectiveness and reach a wider audience.

Episode Resources:
Josh Schoenly | Instagram
Josh Schoenly | Facebook
Josh Schoenly | Twitter
Josh Schoenly | Linkedin
Josh Schoenly | Youtube, EXP Realty
Josh Schoenly | Youtube, Coaching]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode, real estate agent and mortgage broker Josh Schoenly shares his experience building his business and offers insights into effective marketing strategies. He emphasizes the importance of finding a niche that aligns with one's passion...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>9</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">abac1f00-f5b7-11ed-8f3b-33976cf50eed</guid>
  <title><![CDATA[8: Justin J. Moore ON: Podcasting, an Essential Tool for Business Owners and Entrepreneurs.]]></title>
  <description><![CDATA[In this podcast episode, Jonathan interviews Justin J. Moore, a musician, audio engineer, and founder of a podcast production company. He discusses his background in music, his success in the dance music industry, and his journey of starting a podcast production company. He also talks about the importance of finding a balance between pursuing goals and taking time to appreciate the present moment. He shares the evolution of podcasting and the importance of quality in all aspects of his work. They also discuss the benefits of podcasting for business owners and entrepreneurs, emphasizing the value of creating content that is authentic and engaging.

Justin J. Moore is an internationally recognized singer/songwriter with a catalogue boasting 20 million streams. As a social media music influencer, he has a following of 300 thousand and an estimated 1 billion views of his videos. Justin is also the founder and CEO of Podigy Podcasts, a podcast production agency aimed at helping industry leaders and experts grow their personal brands.

Raised by Juilliard-trained opera singers, Justin developed a powerful voice and a keen ear for melody and rhythm. Immersed in a musical household, he studied opera under his parents, learned multiple instruments, played in local bands, and was a featured soloist for the Okanagan Symphony Orchestra at only 7 years old. Notably, Justin's talent and dedication have caught the attention of renowned musicians and industry figures. Artists such as Charlie Puth, Bebe Rexa, Maroon 5, Corbyn Besson, and Jesse McCartney have recognized his exceptional abilities.

He founded Podigy Podcasts, a podcast production agency aimed at assisting industry leaders and experts in developing their personal brands and creating authentic content. Through Podigy, Justin helps clients transform their expertise into compelling podcast episodes, ensuring that their content resonates with their intended audiences.

What we discuss:
[00:02:18] Justin shares his backstory.

[00:06:35] Justin explains his experiences with making money from music

[00:08:57] Justin talks about the challenges of producing music.

[00:09:55] Justin discusses the different paths he has taken in his career, including Fiverr, dance music, social media, and podcast production.

[00:16:45] The pair talk about the bias that top performers have in underestimating their own level of success, and how it affects their mindset.

[00:19:14] Justin talks about the date on work ethic and the danger of always focusing on the future and not enjoying the present moment

[00:23:55] Jonathan and Justin discuss the fear of travelling and how to overcome it.

[00:26:00] Justin talks about the name of his podcast production company, Podigy, and how he discovered another prominent podcasting company with the same name.

[00:31:06] Justin explains how he got into podcasting and how he expanded his business to become a full-service podcast agency.

[00:39:38]Justin discusses the challenges of holding standards with a team and how he learned to become an expert in every aspect of his business to ensure quality control.

[00:42:22] Justin discusses how Podigy has been setting standards for its new offer, which is aimed at industry leaders and experts in the coaching sector.

[00:48:32] Justin shares how his experience running a Minecraft server at the age of 12 and how it taught him valuable lessons about business and management

[00:56:57] The pair discuss learning Boundaries and the importance of setting healthy checks and balances to ensure growth.

[01:01:47] Justing explains what Podigy offers for businesses and individuals to create a content sphere with valuable content that fully represents them.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 

Episode Resources:
Justin J. Moore | Website
Justin J Moore Music | Instagram
Podigy Podcasts | Instagram]]></description>
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  <pubDate>Mon, 05 Jun 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/0e51d975-a2bb-4786-b808-1cf2e5374295/episode.mp3" />
  <itunes:title><![CDATA[8: Justin J. Moore ON: Podcasting, an Essential Tool for Business Owners and Entrepreneurs.]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, Jonathan interviews Justin J. Moore, a musician, audio engineer, and founder of a podcast production company. He discusses his background in music, his success in the dance music industry, and his journey of starting a podcast production company. He also talks about the importance of finding a balance between pursuing goals and taking time to appreciate the present moment. He shares the evolution of podcasting and the importance of quality in all aspects of his work. They also discuss the benefits of podcasting for business owners and entrepreneurs, emphasizing the value of creating content that is authentic and engaging.

Justin J. Moore is an internationally recognized singer/songwriter with a catalogue boasting 20 million streams. As a social media music influencer, he has a following of 300 thousand and an estimated 1 billion views of his videos. Justin is also the founder and CEO of Podigy Podcasts, a podcast production agency aimed at helping industry leaders and experts grow their personal brands.

Raised by Juilliard-trained opera singers, Justin developed a powerful voice and a keen ear for melody and rhythm. Immersed in a musical household, he studied opera under his parents, learned multiple instruments, played in local bands, and was a featured soloist for the Okanagan Symphony Orchestra at only 7 years old. Notably, Justin's talent and dedication have caught the attention of renowned musicians and industry figures. Artists such as Charlie Puth, Bebe Rexa, Maroon 5, Corbyn Besson, and Jesse McCartney have recognized his exceptional abilities.

He founded Podigy Podcasts, a podcast production agency aimed at assisting industry leaders and experts in developing their personal brands and creating authentic content. Through Podigy, Justin helps clients transform their expertise into compelling podcast episodes, ensuring that their content resonates with their intended audiences.

What we discuss:
[00:02:18] Justin shares his backstory.

[00:06:35] Justin explains his experiences with making money from music

[00:08:57] Justin talks about the challenges of producing music.

[00:09:55] Justin discusses the different paths he has taken in his career, including Fiverr, dance music, social media, and podcast production.

[00:16:45] The pair talk about the bias that top performers have in underestimating their own level of success, and how it affects their mindset.

[00:19:14] Justin talks about the date on work ethic and the danger of always focusing on the future and not enjoying the present moment

[00:23:55] Jonathan and Justin discuss the fear of travelling and how to overcome it.

[00:26:00] Justin talks about the name of his podcast production company, Podigy, and how he discovered another prominent podcasting company with the same name.

[00:31:06] Justin explains how he got into podcasting and how he expanded his business to become a full-service podcast agency.

[00:39:38]Justin discusses the challenges of holding standards with a team and how he learned to become an expert in every aspect of his business to ensure quality control.

[00:42:22] Justin discusses how Podigy has been setting standards for its new offer, which is aimed at industry leaders and experts in the coaching sector.

[00:48:32] Justin shares how his experience running a Minecraft server at the age of 12 and how it taught him valuable lessons about business and management

[00:56:57] The pair discuss learning Boundaries and the importance of setting healthy checks and balances to ensure growth.

[01:01:47] Justing explains what Podigy offers for businesses and individuals to create a content sphere with valuable content that fully represents them.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 

Episode Resources:
Justin J. Moore | Website
Justin J Moore Music | Instagram
Podigy Podcasts | Instagram]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, Jonathan interviews Justin J. Moore, a musician, audio engineer, and founder of a podcast production company. He discusses his background in music, his success in the dance music industry, and his journey of starting a podcast production company. He also talks about the importance of finding a balance between pursuing goals and taking time to appreciate the present moment. He shares the evolution of podcasting and the importance of quality in all aspects of his work. They also discuss the benefits of podcasting for business owners and entrepreneurs, emphasizing the value of creating content that is authentic and engaging.

Justin J. Moore is an internationally recognized singer/songwriter with a catalogue boasting 20 million streams. As a social media music influencer, he has a following of 300 thousand and an estimated 1 billion views of his videos. Justin is also the founder and CEO of Podigy Podcasts, a podcast production agency aimed at helping industry leaders and experts grow their personal brands.

Raised by Juilliard-trained opera singers, Justin developed a powerful voice and a keen ear for melody and rhythm. Immersed in a musical household, he studied opera under his parents, learned multiple instruments, played in local bands, and was a featured soloist for the Okanagan Symphony Orchestra at only 7 years old. Notably, Justin's talent and dedication have caught the attention of renowned musicians and industry figures. Artists such as Charlie Puth, Bebe Rexa, Maroon 5, Corbyn Besson, and Jesse McCartney have recognized his exceptional abilities.

He founded Podigy Podcasts, a podcast production agency aimed at assisting industry leaders and experts in developing their personal brands and creating authentic content. Through Podigy, Justin helps clients transform their expertise into compelling podcast episodes, ensuring that their content resonates with their intended audiences.

What we discuss:
[00:02:18] Justin shares his backstory.

[00:06:35] Justin explains his experiences with making money from music

[00:08:57] Justin talks about the challenges of producing music.

[00:09:55] Justin discusses the different paths he has taken in his career, including Fiverr, dance music, social media, and podcast production.

[00:16:45] The pair talk about the bias that top performers have in underestimating their own level of success, and how it affects their mindset.

[00:19:14] Justin talks about the date on work ethic and the danger of always focusing on the future and not enjoying the present moment

[00:23:55] Jonathan and Justin discuss the fear of travelling and how to overcome it.

[00:26:00] Justin talks about the name of his podcast production company, Podigy, and how he discovered another prominent podcasting company with the same name.

[00:31:06] Justin explains how he got into podcasting and how he expanded his business to become a full-service podcast agency.

[00:39:38]Justin discusses the challenges of holding standards with a team and how he learned to become an expert in every aspect of his business to ensure quality control.

[00:42:22] Justin discusses how Podigy has been setting standards for its new offer, which is aimed at industry leaders and experts in the coaching sector.

[00:48:32] Justin shares how his experience running a Minecraft server at the age of 12 and how it taught him valuable lessons about business and management

[00:56:57] The pair discuss learning Boundaries and the importance of setting healthy checks and balances to ensure growth.

[01:01:47] Justing explains what Podigy offers for businesses and individuals to create a content sphere with valuable content that fully represents them.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 

Episode Resources:
Justin J. Moore | Website
Justin J Moore Music | Instagram
Podigy Podcasts | Instagram]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, Jonathan interviews Justin J. Moore, a musician, audio engineer, and founder of a podcast production company. He discusses his background in music, his success in the dance music industry, and his journey of starting a podc...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>8</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">3a84c228-f5b7-11ed-b70d-675aac8e6c16</guid>
  <title><![CDATA[7: Josh Schoenly ON: Finding Your Worth, How To Overcome Real Estate Obstacles.]]></title>
  <description><![CDATA[In this podcast episode, host Jonathan interviews Josh Schoenly, a successful real estate agent and marketer. They discuss Josh's journey from being a teacher to discovering his passion for marketing and leveraging technology and human capital to build successful businesses. They also talk about the importance of mindset and finding one's passion to create a fulfilling life. Josh emphasizes the importance of having a clear vision and belief in oneself, and the host encourages listeners to see the options and opportunities available to them.

Josh is a devoted husband, father of 4, believer, philanthropist, author & Freedom entrepreneur. He is also the Co-Founder of Client Alchemist, a company whose mission is to help real estate & sales professionals learn the skills & mindset necessary to attract their ideal clients so they can forever abandon old school cold-calling, prospecting, door-knocking & the like.

What we discuss:
[00:08:46] Josh talks about how marketing became his passion and how he used it to build his business, including creating training around it and documenting his strategies.
[00:10:28] Josh talks about his journey from teaching to real estate and how he discovered his passion for marketing.

[00:11:20] They discuss how their competitive nature fuels their passion for marketing.

[00:20:38]  We learn about Josh's experience of facing financial difficulties and how he overcame them by focusing on his strengths and passion for marketing.

[00:23:03] They discuss the common experience of entrepreneurs having sleepless nights and wondering how they got themselves into their current situation.

[00:27:46] Josh talks about his philosophy of leverage in real estate, focusing on creating compounding benefits over time rather than immediate gratification.

[00:32:03] They discuss the importance of building a business that allows you to focus on your strengths and passions, while leveraging technology and human capital to scale and create a predictable machine.

[00:33:47] The importance of marketing in business and how it can help find potential clients and build relationships with them.

[00:38:03] What are the benefits of a service-based approach in real estate, which focuses on genuinely helping clients rather than being pushy and sales-oriented?

[00:41:36] Why is it important to have a positive mindset and belief in one's abilities to achieve success in business? How can this lead to a positive snowball effect?

Episode Resources:
Josh Schoenly | Instagram
Josh Schoenly | Facebook
Josh Schoenly | Offerings. 

What did you think of this episode? 
We’d love to hear from you. Leave us a review wherever you listen! ]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/f74581b7-ea81-4e9e-b25a-515547845923/cover-art/original_5821753cdd2e8f8180d6af17a73610de.png" />
  <pubDate>Mon, 29 May 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/f74581b7-ea81-4e9e-b25a-515547845923/episode.mp3" />
  <itunes:title><![CDATA[7: Josh Schoenly ON: Finding Your Worth, How To Overcome Real Estate Obstacles.]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this podcast episode, host Jonathan interviews Josh Schoenly, a successful real estate agent and marketer. They discuss Josh's journey from being a teacher to discovering his passion for marketing and leveraging technology and human capital to build successful businesses. They also talk about the importance of mindset and finding one's passion to create a fulfilling life. Josh emphasizes the importance of having a clear vision and belief in oneself, and the host encourages listeners to see the options and opportunities available to them.

Josh is a devoted husband, father of 4, believer, philanthropist, author & Freedom entrepreneur. He is also the Co-Founder of Client Alchemist, a company whose mission is to help real estate & sales professionals learn the skills & mindset necessary to attract their ideal clients so they can forever abandon old school cold-calling, prospecting, door-knocking & the like.

What we discuss:
[00:08:46] Josh talks about how marketing became his passion and how he used it to build his business, including creating training around it and documenting his strategies.
[00:10:28] Josh talks about his journey from teaching to real estate and how he discovered his passion for marketing.

[00:11:20] They discuss how their competitive nature fuels their passion for marketing.

[00:20:38]  We learn about Josh's experience of facing financial difficulties and how he overcame them by focusing on his strengths and passion for marketing.

[00:23:03] They discuss the common experience of entrepreneurs having sleepless nights and wondering how they got themselves into their current situation.

[00:27:46] Josh talks about his philosophy of leverage in real estate, focusing on creating compounding benefits over time rather than immediate gratification.

[00:32:03] They discuss the importance of building a business that allows you to focus on your strengths and passions, while leveraging technology and human capital to scale and create a predictable machine.

[00:33:47] The importance of marketing in business and how it can help find potential clients and build relationships with them.

[00:38:03] What are the benefits of a service-based approach in real estate, which focuses on genuinely helping clients rather than being pushy and sales-oriented?

[00:41:36] Why is it important to have a positive mindset and belief in one's abilities to achieve success in business? How can this lead to a positive snowball effect?

Episode Resources:
Josh Schoenly | Instagram
Josh Schoenly | Facebook
Josh Schoenly | Offerings. 

What did you think of this episode? 
We’d love to hear from you. Leave us a review wherever you listen! ]]></itunes:summary>
  <content:encoded><![CDATA[In this podcast episode, host Jonathan interviews Josh Schoenly, a successful real estate agent and marketer. They discuss Josh's journey from being a teacher to discovering his passion for marketing and leveraging technology and human capital to build successful businesses. They also talk about the importance of mindset and finding one's passion to create a fulfilling life. Josh emphasizes the importance of having a clear vision and belief in oneself, and the host encourages listeners to see the options and opportunities available to them.

Josh is a devoted husband, father of 4, believer, philanthropist, author & Freedom entrepreneur. He is also the Co-Founder of Client Alchemist, a company whose mission is to help real estate & sales professionals learn the skills & mindset necessary to attract their ideal clients so they can forever abandon old school cold-calling, prospecting, door-knocking & the like.

What we discuss:
[00:08:46] Josh talks about how marketing became his passion and how he used it to build his business, including creating training around it and documenting his strategies.
[00:10:28] Josh talks about his journey from teaching to real estate and how he discovered his passion for marketing.

[00:11:20] They discuss how their competitive nature fuels their passion for marketing.

[00:20:38]  We learn about Josh's experience of facing financial difficulties and how he overcame them by focusing on his strengths and passion for marketing.

[00:23:03] They discuss the common experience of entrepreneurs having sleepless nights and wondering how they got themselves into their current situation.

[00:27:46] Josh talks about his philosophy of leverage in real estate, focusing on creating compounding benefits over time rather than immediate gratification.

[00:32:03] They discuss the importance of building a business that allows you to focus on your strengths and passions, while leveraging technology and human capital to scale and create a predictable machine.

[00:33:47] The importance of marketing in business and how it can help find potential clients and build relationships with them.

[00:38:03] What are the benefits of a service-based approach in real estate, which focuses on genuinely helping clients rather than being pushy and sales-oriented?

[00:41:36] Why is it important to have a positive mindset and belief in one's abilities to achieve success in business? How can this lead to a positive snowball effect?

Episode Resources:
Josh Schoenly | Instagram
Josh Schoenly | Facebook
Josh Schoenly | Offerings. 

What did you think of this episode? 
We’d love to hear from you. Leave us a review wherever you listen! ]]></content:encoded>
  <itunes:subtitle><![CDATA[In this podcast episode, host Jonathan interviews Josh Schoenly, a successful real estate agent and marketer. They discuss Josh's journey from being a teacher to discovering his passion for marketing and leveraging technology and human capital to b...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>7</itunes:episode>
</item>
<item>
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  <title><![CDATA[6: Stuart Sim ON: Technology is Revolutionizing Real Estate.]]></title>
  <description><![CDATA[In this episode of the Building Bigfoot podcast, host Jonathan interviews Stuart Sim, VP of Chime Technologies and CEO of ModernAgent. Stuart discusses his background in technology and real estate, his experience with various companies, and his current role at Chime Technologies. He emphasizes the importance of staying innovative and keeping up with technology in the real estate industry, as well as building relationships and maintaining a strong database. Stuart also discusses Chime Technologies' investment in AI to help real estate agents increase their productivity and the company's mission to help agents manage their partnerships and grow their networks.

Stuart Sim is an award-winning real estate technology innovator. A technology veteran, Sim has spent the past 12 years focused on helping the real estate industry at large understand how to leverage innovative technology applications to grow their business. He is also a regular contributor to real estate industry round table discussions as an advisor with BWG Strategy, and conducted over 100 engagements related to the North American Real Estate Market with prominent Financial Investment firms.

What we discuss:
[00:02:10] Stuart discusses his journey in technology, from working with authentication software in the late 90s to his current role at Chime Technologies.
[00:06:38]Stuart talks about his experience starting Modern Agent in 2018, a social media management tool for real estate agents.
[00:08:30] Stuart shares his experience with startups and advises entrepreneurs to have strong backing before starting a business.
[00:12:17] Stuart talks about the importance of innovation and AI in the real estate industry, and how Chime is keeping up with the latest technology.
[00:15:26] Stuart discusses the need to streamline real estate technology and eliminate the use of multiple technology stacks to make the life of agents and brokers easier.
[00:17:31] Stuart talks about how low inventory affects the real estate market and how the rental side of things is a huge opportunity for agents.
[00:22:20] Stuart discusses the importance of staying relevant in the real estate industry, how to separate yourself from the competition, and the role of social media in marketing oneself as an agent.
[00:27:28] Stuart discusses the importance of building a strong pipeline of future buyers and sellers, including the benefits of committing to building a rental portfolio.
[00:29:33] Stuart shares the importance of goal setting for real estate agents.
[00:32:55] Stuart emphasizes the importance of embracing technology in real estate and how it can help agents stay ahead of the game.
[00:39:34] Stuart talks AI and how it is helping agents do more work efficiently, while still maintaining a personal touch.
[00:47:09] Chime is launching a public-facing MLS product called Lofty, which will be built around sharing, collaboration, and social media aspects.
[00:48:05] Stuart discusses how Chime is working with organizations like NAR Reach and REACH Canada to participate in their incubator programs and get introduced to the right people that fund their business.

Episode Resources:
Stuart Sim | Linkedin
Stuart Sim | Chime
What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! ]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/b4c1b235-2b08-4d8a-bedb-0c77ee15cfda/cover-art/original_3e759a5c38bdcaac50af4cca241b4d94.png" />
  <pubDate>Mon, 22 May 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/b4c1b235-2b08-4d8a-bedb-0c77ee15cfda/episode.mp3" />
  <itunes:title><![CDATA[6: Stuart Sim ON: Technology is Revolutionizing Real Estate.]]></itunes:title>
  <itunes:duration>24</itunes:duration>
  <itunes:summary><![CDATA[In this episode of the Building Bigfoot podcast, host Jonathan interviews Stuart Sim, VP of Chime Technologies and CEO of ModernAgent. Stuart discusses his background in technology and real estate, his experience with various companies, and his current role at Chime Technologies. He emphasizes the importance of staying innovative and keeping up with technology in the real estate industry, as well as building relationships and maintaining a strong database. Stuart also discusses Chime Technologies' investment in AI to help real estate agents increase their productivity and the company's mission to help agents manage their partnerships and grow their networks.

Stuart Sim is an award-winning real estate technology innovator. A technology veteran, Sim has spent the past 12 years focused on helping the real estate industry at large understand how to leverage innovative technology applications to grow their business. He is also a regular contributor to real estate industry round table discussions as an advisor with BWG Strategy, and conducted over 100 engagements related to the North American Real Estate Market with prominent Financial Investment firms.

What we discuss:
[00:02:10] Stuart discusses his journey in technology, from working with authentication software in the late 90s to his current role at Chime Technologies.
[00:06:38]Stuart talks about his experience starting Modern Agent in 2018, a social media management tool for real estate agents.
[00:08:30] Stuart shares his experience with startups and advises entrepreneurs to have strong backing before starting a business.
[00:12:17] Stuart talks about the importance of innovation and AI in the real estate industry, and how Chime is keeping up with the latest technology.
[00:15:26] Stuart discusses the need to streamline real estate technology and eliminate the use of multiple technology stacks to make the life of agents and brokers easier.
[00:17:31] Stuart talks about how low inventory affects the real estate market and how the rental side of things is a huge opportunity for agents.
[00:22:20] Stuart discusses the importance of staying relevant in the real estate industry, how to separate yourself from the competition, and the role of social media in marketing oneself as an agent.
[00:27:28] Stuart discusses the importance of building a strong pipeline of future buyers and sellers, including the benefits of committing to building a rental portfolio.
[00:29:33] Stuart shares the importance of goal setting for real estate agents.
[00:32:55] Stuart emphasizes the importance of embracing technology in real estate and how it can help agents stay ahead of the game.
[00:39:34] Stuart talks AI and how it is helping agents do more work efficiently, while still maintaining a personal touch.
[00:47:09] Chime is launching a public-facing MLS product called Lofty, which will be built around sharing, collaboration, and social media aspects.
[00:48:05] Stuart discusses how Chime is working with organizations like NAR Reach and REACH Canada to participate in their incubator programs and get introduced to the right people that fund their business.

Episode Resources:
Stuart Sim | Linkedin
Stuart Sim | Chime
What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! ]]></itunes:summary>
  <content:encoded><![CDATA[In this episode of the Building Bigfoot podcast, host Jonathan interviews Stuart Sim, VP of Chime Technologies and CEO of ModernAgent. Stuart discusses his background in technology and real estate, his experience with various companies, and his current role at Chime Technologies. He emphasizes the importance of staying innovative and keeping up with technology in the real estate industry, as well as building relationships and maintaining a strong database. Stuart also discusses Chime Technologies' investment in AI to help real estate agents increase their productivity and the company's mission to help agents manage their partnerships and grow their networks.

Stuart Sim is an award-winning real estate technology innovator. A technology veteran, Sim has spent the past 12 years focused on helping the real estate industry at large understand how to leverage innovative technology applications to grow their business. He is also a regular contributor to real estate industry round table discussions as an advisor with BWG Strategy, and conducted over 100 engagements related to the North American Real Estate Market with prominent Financial Investment firms.

What we discuss:
[00:02:10] Stuart discusses his journey in technology, from working with authentication software in the late 90s to his current role at Chime Technologies.
[00:06:38]Stuart talks about his experience starting Modern Agent in 2018, a social media management tool for real estate agents.
[00:08:30] Stuart shares his experience with startups and advises entrepreneurs to have strong backing before starting a business.
[00:12:17] Stuart talks about the importance of innovation and AI in the real estate industry, and how Chime is keeping up with the latest technology.
[00:15:26] Stuart discusses the need to streamline real estate technology and eliminate the use of multiple technology stacks to make the life of agents and brokers easier.
[00:17:31] Stuart talks about how low inventory affects the real estate market and how the rental side of things is a huge opportunity for agents.
[00:22:20] Stuart discusses the importance of staying relevant in the real estate industry, how to separate yourself from the competition, and the role of social media in marketing oneself as an agent.
[00:27:28] Stuart discusses the importance of building a strong pipeline of future buyers and sellers, including the benefits of committing to building a rental portfolio.
[00:29:33] Stuart shares the importance of goal setting for real estate agents.
[00:32:55] Stuart emphasizes the importance of embracing technology in real estate and how it can help agents stay ahead of the game.
[00:39:34] Stuart talks AI and how it is helping agents do more work efficiently, while still maintaining a personal touch.
[00:47:09] Chime is launching a public-facing MLS product called Lofty, which will be built around sharing, collaboration, and social media aspects.
[00:48:05] Stuart discusses how Chime is working with organizations like NAR Reach and REACH Canada to participate in their incubator programs and get introduced to the right people that fund their business.

Episode Resources:
Stuart Sim | Linkedin
Stuart Sim | Chime
What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! ]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode of the Building Bigfoot podcast, host Jonathan interviews Stuart Sim, VP of Chime Technologies and CEO of ModernAgent. Stuart discusses his background in technology and real estate, his experience with various companies, and his cur...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>6</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">Buzzsprout-12802913</guid>
  <title><![CDATA[5: Erin Walker ON: The Power of Persistence on Journey of Entrepreneurship.]]></title>
  <description><![CDATA[In this episode of the Building Bigfoot podcast, host Jonathan interviews Erin Walker, the founder of Pencil Bible, a Bible app that allows users to draw, highlight, and make notes as if they were using a pencil or highlighter on paper. Erin talks about his journey to becoming an entrepreneur and how he came up with the idea for Pencil Bible. He discusses the challenges he faced along the way, including running a Kickstarter campaign from an unapproved country and finding a programmer to work on the app. Despite these challenges, the app was launched in March 2020, with 50,000 downloads and 1,000 subscribers for the pro version. Erin shares his lessons learned and advises listeners to have patience and enjoy the ride.

Erin Walker is a family man, entrepreneur, and Jesus follower who is passionate about flying, the internet and connecting with other entrepreneurs across the globe. He is the founder of Pencil Bible, a Bible app unlike all the other Bible apps. One that is a full creative suite of tools and enough white space for creative freedom and to journal to your heart's content. All you need is an iPad and a stylus.

What we discuss:
[00:00:00]
Erin talks about the growth of Pencil Bible in the USA app store reference category.

[00:01:28]
Jonathan asks Erin to share his story and how he got to where he is today,.

[00:09:26]
Erin discusses how he came up with the idea for Pencil Bible.

[00:11:26]
Erin discusses his plan to create a Kickstarter campaign to raise money for his app, and the challenges he faced due to being a male South African citizen.

[00:16:59]
Erin talks about his struggle to find a trustworthy developer for his app and how he eventually found one in Austin, Texas.

[00:19:18]
Erin and Jonathan discuss the importance of perception in business, using the example of Erin's company, Polaris.

[00:31:07]
Erin talks about finding a solution to his campaign on Indiegogo after crying to the Lord for help.

[00:33:18]
Erin discusses his fear of finding a programmer for his app, Pencil Bible.

[00:39:53]
Erin talks about the process of getting translations for the Pencil Bible app and the challenges of dealing with big publishers who own different translations.

[00:51:27]
Erin discusses the current state of the Pencil Bible app, including bug fixes and plans for future updates, such as adding more translations and an Android version.

[00:54:15]
Erin reflects on the lessons he has learned in his entrepreneurial journey, including the importance of patience, being present, and taking chances.

Episode Resources:
Erin Walker | Linkedin
Erin Walker | Facebook
Erin Walker | Website
What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/d218568d-35f4-4eb5-9260-ffe77fe29dce/cover-art/original_023cd9b049695f4c3de15f694f53c2d9.jpg" />
  <pubDate>Mon, 15 May 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/d218568d-35f4-4eb5-9260-ffe77fe29dce/episode.mp3" />
  <itunes:title><![CDATA[5: Erin Walker ON: The Power of Persistence on Journey of Entrepreneurship.]]></itunes:title>
  <itunes:duration>35</itunes:duration>
  <itunes:summary><![CDATA[In this episode of the Building Bigfoot podcast, host Jonathan interviews Erin Walker, the founder of Pencil Bible, a Bible app that allows users to draw, highlight, and make notes as if they were using a pencil or highlighter on paper. Erin talks about his journey to becoming an entrepreneur and how he came up with the idea for Pencil Bible. He discusses the challenges he faced along the way, including running a Kickstarter campaign from an unapproved country and finding a programmer to work on the app. Despite these challenges, the app was launched in March 2020, with 50,000 downloads and 1,000 subscribers for the pro version. Erin shares his lessons learned and advises listeners to have patience and enjoy the ride.

Erin Walker is a family man, entrepreneur, and Jesus follower who is passionate about flying, the internet and connecting with other entrepreneurs across the globe. He is the founder of Pencil Bible, a Bible app unlike all the other Bible apps. One that is a full creative suite of tools and enough white space for creative freedom and to journal to your heart's content. All you need is an iPad and a stylus.

What we discuss:
[00:00:00]
Erin talks about the growth of Pencil Bible in the USA app store reference category.

[00:01:28]
Jonathan asks Erin to share his story and how he got to where he is today,.

[00:09:26]
Erin discusses how he came up with the idea for Pencil Bible.

[00:11:26]
Erin discusses his plan to create a Kickstarter campaign to raise money for his app, and the challenges he faced due to being a male South African citizen.

[00:16:59]
Erin talks about his struggle to find a trustworthy developer for his app and how he eventually found one in Austin, Texas.

[00:19:18]
Erin and Jonathan discuss the importance of perception in business, using the example of Erin's company, Polaris.

[00:31:07]
Erin talks about finding a solution to his campaign on Indiegogo after crying to the Lord for help.

[00:33:18]
Erin discusses his fear of finding a programmer for his app, Pencil Bible.

[00:39:53]
Erin talks about the process of getting translations for the Pencil Bible app and the challenges of dealing with big publishers who own different translations.

[00:51:27]
Erin discusses the current state of the Pencil Bible app, including bug fixes and plans for future updates, such as adding more translations and an Android version.

[00:54:15]
Erin reflects on the lessons he has learned in his entrepreneurial journey, including the importance of patience, being present, and taking chances.

Episode Resources:
Erin Walker | Linkedin
Erin Walker | Facebook
Erin Walker | Website
What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></itunes:summary>
  <content:encoded><![CDATA[In this episode of the Building Bigfoot podcast, host Jonathan interviews Erin Walker, the founder of Pencil Bible, a Bible app that allows users to draw, highlight, and make notes as if they were using a pencil or highlighter on paper. Erin talks about his journey to becoming an entrepreneur and how he came up with the idea for Pencil Bible. He discusses the challenges he faced along the way, including running a Kickstarter campaign from an unapproved country and finding a programmer to work on the app. Despite these challenges, the app was launched in March 2020, with 50,000 downloads and 1,000 subscribers for the pro version. Erin shares his lessons learned and advises listeners to have patience and enjoy the ride.

Erin Walker is a family man, entrepreneur, and Jesus follower who is passionate about flying, the internet and connecting with other entrepreneurs across the globe. He is the founder of Pencil Bible, a Bible app unlike all the other Bible apps. One that is a full creative suite of tools and enough white space for creative freedom and to journal to your heart's content. All you need is an iPad and a stylus.

What we discuss:
[00:00:00]
Erin talks about the growth of Pencil Bible in the USA app store reference category.

[00:01:28]
Jonathan asks Erin to share his story and how he got to where he is today,.

[00:09:26]
Erin discusses how he came up with the idea for Pencil Bible.

[00:11:26]
Erin discusses his plan to create a Kickstarter campaign to raise money for his app, and the challenges he faced due to being a male South African citizen.

[00:16:59]
Erin talks about his struggle to find a trustworthy developer for his app and how he eventually found one in Austin, Texas.

[00:19:18]
Erin and Jonathan discuss the importance of perception in business, using the example of Erin's company, Polaris.

[00:31:07]
Erin talks about finding a solution to his campaign on Indiegogo after crying to the Lord for help.

[00:33:18]
Erin discusses his fear of finding a programmer for his app, Pencil Bible.

[00:39:53]
Erin talks about the process of getting translations for the Pencil Bible app and the challenges of dealing with big publishers who own different translations.

[00:51:27]
Erin discusses the current state of the Pencil Bible app, including bug fixes and plans for future updates, such as adding more translations and an Android version.

[00:54:15]
Erin reflects on the lessons he has learned in his entrepreneurial journey, including the importance of patience, being present, and taking chances.

Episode Resources:
Erin Walker | Linkedin
Erin Walker | Facebook
Erin Walker | Website
What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></content:encoded>
  <itunes:subtitle><![CDATA[In this episode of the Building Bigfoot podcast, host Jonathan interviews Erin Walker, the founder of Pencil Bible, a Bible app that allows users to draw, highlight, and make notes as if they were using a pencil or highlighter on paper. Erin talks ...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>5</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">Buzzsprout-12550251</guid>
  <title><![CDATA[4: Expanding Your Business With Accountability, Creative Innovation, And Effective Online Marketing With Troy Mack]]></title>
  <description><![CDATA[This week our host Jonathan chats with Troy Mack, an illustrator for Club Penguin & Disney, and project manager for the internet company StreetText. He is a self-professed geek, husband, and Dadpreneur. His goal is to Inspire people to transform their lives by being their own heroes. In this episode, Jonathan and Troy talk through Troy's interesting professional trajectory from working as a customer service rep, to building and selling a business, to working with some of the biggest names in the industry like Disney.

Troy shares some of his secrets to success, like accountability, putting the needs of customers first within the culture of his businesses, creating interaction and relationships in the online world, and inspiring consciousness and ethical practices within the tech industry as a whole. He goes on to explain his ins and outs of starting and building a business and how to use creative innovation, effective ads, and online marketing to make that process more profitable. 


Want to Connect with Troy?
Follow him on LinkedIn https://ca.linkedin.com/in/troymack 
Facebook https://www.facebook.com/troy.david.mack/ 
Twitter https://twitter.com/tea_mack 

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/c3a69626-a993-4c0f-94aa-0e295e199499/cover-art/original_ae7161b1159e54ca8665284a7be2309c.jpg" />
  <pubDate>Mon, 08 May 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/c3a69626-a993-4c0f-94aa-0e295e199499/episode.mp3" />
  <itunes:title><![CDATA[4: Expanding Your Business With Accountability, Creative Innovation, And Effective Online Marketing With Troy Mack]]></itunes:title>
  <itunes:duration>1:22</itunes:duration>
  <itunes:summary><![CDATA[This week our host Jonathan chats with Troy Mack, an illustrator for Club Penguin & Disney, and project manager for the internet company StreetText. He is a self-professed geek, husband, and Dadpreneur. His goal is to Inspire people to transform their lives by being their own heroes. In this episode, Jonathan and Troy talk through Troy's interesting professional trajectory from working as a customer service rep, to building and selling a business, to working with some of the biggest names in the industry like Disney.

Troy shares some of his secrets to success, like accountability, putting the needs of customers first within the culture of his businesses, creating interaction and relationships in the online world, and inspiring consciousness and ethical practices within the tech industry as a whole. He goes on to explain his ins and outs of starting and building a business and how to use creative innovation, effective ads, and online marketing to make that process more profitable. 


Want to Connect with Troy?
Follow him on LinkedIn https://ca.linkedin.com/in/troymack 
Facebook https://www.facebook.com/troy.david.mack/ 
Twitter https://twitter.com/tea_mack 

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></itunes:summary>
  <content:encoded><![CDATA[This week our host Jonathan chats with Troy Mack, an illustrator for Club Penguin & Disney, and project manager for the internet company StreetText. He is a self-professed geek, husband, and Dadpreneur. His goal is to Inspire people to transform their lives by being their own heroes. In this episode, Jonathan and Troy talk through Troy's interesting professional trajectory from working as a customer service rep, to building and selling a business, to working with some of the biggest names in the industry like Disney.

Troy shares some of his secrets to success, like accountability, putting the needs of customers first within the culture of his businesses, creating interaction and relationships in the online world, and inspiring consciousness and ethical practices within the tech industry as a whole. He goes on to explain his ins and outs of starting and building a business and how to use creative innovation, effective ads, and online marketing to make that process more profitable. 


Want to Connect with Troy?
Follow him on LinkedIn https://ca.linkedin.com/in/troymack 
Facebook https://www.facebook.com/troy.david.mack/ 
Twitter https://twitter.com/tea_mack 

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></content:encoded>
  <itunes:subtitle><![CDATA[This week our host Jonathan chats with Troy Mack, an illustrator for Club Penguin & Disney, and project manager for the internet company StreetText. He is a self-professed geek, husband, and Dadpreneur. His goal is to Inspire people to transform th...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>4</itunes:episode>
</item>
<item>
  <guid isPermaLink="false">Buzzsprout-12550216</guid>
  <title><![CDATA[3: Optimizing The Power Of Personality Styles and Perseverance In Order Grow Your Business And Step Into Your Full Potential, With Business Coach Gabriel Olguin]]></title>
  <description><![CDATA[This week our host Jonathan Whiting has Gabriel Olguin on the show. Gabriel is a business coach who has been helping clients for nearly a decade to develop and grow their businesses while stepping into their full potential, not only as entrepreneurs and business leaders but as people as well. 

In this Episode, Gabriel shares his own stories about the jobs he had before he found business coaching and how that journey gave him the confidence and knowledge to step into this position. He talks us through his process and stresses the importance of personality styles in his business. Jonathan and Gabriel chat about using conversations, The DISC Model, and attachment styles to identify a client's personality style in order to help them optimize their potential. 

Gabriel is an expert at working with clients to inspire them to trust themselves, follow their plans, and ultimately increase their growth. One of his mottos is “The grass is greener where you water it” and with his business, GO Coaching, he wants to teach people how to water it! 

Want to Connect with Gabriel?
Follow him on Linkedin https://www.linkedin.com/in/coachgabrielolguin
Facebook https://www.facebook.com/CoachGabrielOlguin
Twitter https://twitter.com/coachgbrlolguin
Instagram https://www.instagram.com/coachgabrielolguin/
Youtube https://www.youtube.com/@gocoaching 

Check out his website https://olguingabriel.com/ 


What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></description>
  <itunes:image href="https://files.cohostpodcasting.com/quill-file-prod/ba278c67-d40c-43c6-8d78-89cede77f929/shows/11f288d6-614f-49ed-bd00-bbc202b4c688/episodes/43cab85e-d9da-4506-b065-6566b61328c1/cover-art/original_9a80be1c9000c491248bdfde8fae5cc0.jpg" />
  <pubDate>Mon, 01 May 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
  <enclosure length="1048577" type="audio/mpeg" url="https://audio-delivery.cohostpodcasting.com/audio/ba278c67-d40c-43c6-8d78-89cede77f929/episodes/43cab85e-d9da-4506-b065-6566b61328c1/episode.mp3" />
  <itunes:title><![CDATA[3: Optimizing The Power Of Personality Styles and Perseverance In Order Grow Your Business And Step Into Your Full Potential, With Business Coach Gabriel Olguin]]></itunes:title>
  <itunes:duration>1:22</itunes:duration>
  <itunes:summary><![CDATA[This week our host Jonathan Whiting has Gabriel Olguin on the show. Gabriel is a business coach who has been helping clients for nearly a decade to develop and grow their businesses while stepping into their full potential, not only as entrepreneurs and business leaders but as people as well. 

In this Episode, Gabriel shares his own stories about the jobs he had before he found business coaching and how that journey gave him the confidence and knowledge to step into this position. He talks us through his process and stresses the importance of personality styles in his business. Jonathan and Gabriel chat about using conversations, The DISC Model, and attachment styles to identify a client's personality style in order to help them optimize their potential. 

Gabriel is an expert at working with clients to inspire them to trust themselves, follow their plans, and ultimately increase their growth. One of his mottos is “The grass is greener where you water it” and with his business, GO Coaching, he wants to teach people how to water it! 

Want to Connect with Gabriel?
Follow him on Linkedin https://www.linkedin.com/in/coachgabrielolguin
Facebook https://www.facebook.com/CoachGabrielOlguin
Twitter https://twitter.com/coachgbrlolguin
Instagram https://www.instagram.com/coachgabrielolguin/
Youtube https://www.youtube.com/@gocoaching 

Check out his website https://olguingabriel.com/ 


What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></itunes:summary>
  <content:encoded><![CDATA[This week our host Jonathan Whiting has Gabriel Olguin on the show. Gabriel is a business coach who has been helping clients for nearly a decade to develop and grow their businesses while stepping into their full potential, not only as entrepreneurs and business leaders but as people as well. 

In this Episode, Gabriel shares his own stories about the jobs he had before he found business coaching and how that journey gave him the confidence and knowledge to step into this position. He talks us through his process and stresses the importance of personality styles in his business. Jonathan and Gabriel chat about using conversations, The DISC Model, and attachment styles to identify a client's personality style in order to help them optimize their potential. 

Gabriel is an expert at working with clients to inspire them to trust themselves, follow their plans, and ultimately increase their growth. One of his mottos is “The grass is greener where you water it” and with his business, GO Coaching, he wants to teach people how to water it! 

Want to Connect with Gabriel?
Follow him on Linkedin https://www.linkedin.com/in/coachgabrielolguin
Facebook https://www.facebook.com/CoachGabrielOlguin
Twitter https://twitter.com/coachgbrlolguin
Instagram https://www.instagram.com/coachgabrielolguin/
Youtube https://www.youtube.com/@gocoaching 

Check out his website https://olguingabriel.com/ 


What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></content:encoded>
  <itunes:subtitle><![CDATA[This week our host Jonathan Whiting has Gabriel Olguin on the show. Gabriel is a business coach who has been helping clients for nearly a decade to develop and grow their businesses while stepping into their full potential, not only as entrepreneur...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>3</itunes:episode>
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  <title><![CDATA[2: YouTube Could Be Key To Your Success with Eric Preston, YouTube Coach]]></title>
  <description><![CDATA[As the world’s 2nd most visited website, YouTube popularity is not going away. This week’s guest, Eric Preston, will explain why getting on YouTube could be the best thing you’ll do for your business this year. 

Eric Preston is a YouTube coach and marketer. He’s also the CEO of Agent Launch, a company that helps real estate agents build scalable client acquisition systems. 

In this episode, Eric shares the story of how he first started Agent Launch and he outlines the key decisions that have allowed them to reach their current success. He’ll run through the key things every marketer and business owner should know about their acquisition funnels — and he’ll describe how Google Ads and Social Media Ads can play a key part in generating leads, especially in the real estate field. 

With over 25k subscribers on YouTube, Eric knows this platform like the back of his hand. He lists his do’s and don’ts for being successful on Youtube and the key steps you can take to get more traction with your videos. If you’ve been considering hopping on this competitive platform, you won’t want to miss this episode! 

Want to connect with Eric? 
Follow him on Instagram, LinkedIn, and YouTube.
Check out the Agent Launch Website.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></description>
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  <pubDate>Mon, 24 Apr 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[2: YouTube Could Be Key To Your Success with Eric Preston, YouTube Coach]]></itunes:title>
  <itunes:duration>1:22</itunes:duration>
  <itunes:summary><![CDATA[As the world’s 2nd most visited website, YouTube popularity is not going away. This week’s guest, Eric Preston, will explain why getting on YouTube could be the best thing you’ll do for your business this year. 

Eric Preston is a YouTube coach and marketer. He’s also the CEO of Agent Launch, a company that helps real estate agents build scalable client acquisition systems. 

In this episode, Eric shares the story of how he first started Agent Launch and he outlines the key decisions that have allowed them to reach their current success. He’ll run through the key things every marketer and business owner should know about their acquisition funnels — and he’ll describe how Google Ads and Social Media Ads can play a key part in generating leads, especially in the real estate field. 

With over 25k subscribers on YouTube, Eric knows this platform like the back of his hand. He lists his do’s and don’ts for being successful on Youtube and the key steps you can take to get more traction with your videos. If you’ve been considering hopping on this competitive platform, you won’t want to miss this episode! 

Want to connect with Eric? 
Follow him on Instagram, LinkedIn, and YouTube.
Check out the Agent Launch Website.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></itunes:summary>
  <content:encoded><![CDATA[As the world’s 2nd most visited website, YouTube popularity is not going away. This week’s guest, Eric Preston, will explain why getting on YouTube could be the best thing you’ll do for your business this year. 

Eric Preston is a YouTube coach and marketer. He’s also the CEO of Agent Launch, a company that helps real estate agents build scalable client acquisition systems. 

In this episode, Eric shares the story of how he first started Agent Launch and he outlines the key decisions that have allowed them to reach their current success. He’ll run through the key things every marketer and business owner should know about their acquisition funnels — and he’ll describe how Google Ads and Social Media Ads can play a key part in generating leads, especially in the real estate field. 

With over 25k subscribers on YouTube, Eric knows this platform like the back of his hand. He lists his do’s and don’ts for being successful on Youtube and the key steps you can take to get more traction with your videos. If you’ve been considering hopping on this competitive platform, you won’t want to miss this episode! 

Want to connect with Eric? 
Follow him on Instagram, LinkedIn, and YouTube.
Check out the Agent Launch Website.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></content:encoded>
  <itunes:subtitle><![CDATA[As the world’s 2nd most visited website, YouTube popularity is not going away. This week’s guest, Eric Preston, will explain why getting on YouTube could be the best thing you’ll do for your business this year. 

Eric Preston is a YouTube coach and...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>2</itunes:episode>
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  <title><![CDATA[1: Putting Faith Over Fear After A Deadly Car Accident with Aidan Feddersen]]></title>
  <description><![CDATA[Welcome to Building Bigfoot! 

When you come across a venture-backed company that has grown to great success, we call that a unicorn. But what about the other businesses? 

The bootstrapping business that has to stay sharp and make every dollar count—who has to play the game differently than the other guys—that’s a Bigfoot. 

The focus of this show will be to share stories of ‘the other guys’, the Bigfoots who are out there building successful businesses with no financial backing. 

Our host Jonathan Whiting has Aidan Feddersen on the show today. Aidan is an accomplished videographer and photographer with quite the story to share. 

Aidan will inspire you as he tells the story of an accident he had while visiting Hawaii, and how when he didn’t know if he would survive, he leaned on his faith in God. 

Want to connect with Aidan? 
Follow him on Instagram, TikTok, and YouTube.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></description>
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  <pubDate>Mon, 17 Apr 2023 08:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[1: Putting Faith Over Fear After A Deadly Car Accident with Aidan Feddersen]]></itunes:title>
  <itunes:duration>1:22</itunes:duration>
  <itunes:summary><![CDATA[Welcome to Building Bigfoot! 

When you come across a venture-backed company that has grown to great success, we call that a unicorn. But what about the other businesses? 

The bootstrapping business that has to stay sharp and make every dollar count—who has to play the game differently than the other guys—that’s a Bigfoot. 

The focus of this show will be to share stories of ‘the other guys’, the Bigfoots who are out there building successful businesses with no financial backing. 

Our host Jonathan Whiting has Aidan Feddersen on the show today. Aidan is an accomplished videographer and photographer with quite the story to share. 

Aidan will inspire you as he tells the story of an accident he had while visiting Hawaii, and how when he didn’t know if he would survive, he leaned on his faith in God. 

Want to connect with Aidan? 
Follow him on Instagram, TikTok, and YouTube.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></itunes:summary>
  <content:encoded><![CDATA[Welcome to Building Bigfoot! 

When you come across a venture-backed company that has grown to great success, we call that a unicorn. But what about the other businesses? 

The bootstrapping business that has to stay sharp and make every dollar count—who has to play the game differently than the other guys—that’s a Bigfoot. 

The focus of this show will be to share stories of ‘the other guys’, the Bigfoots who are out there building successful businesses with no financial backing. 

Our host Jonathan Whiting has Aidan Feddersen on the show today. Aidan is an accomplished videographer and photographer with quite the story to share. 

Aidan will inspire you as he tells the story of an accident he had while visiting Hawaii, and how when he didn’t know if he would survive, he leaned on his faith in God. 

Want to connect with Aidan? 
Follow him on Instagram, TikTok, and YouTube.

What did you think of this episode? 

We’d love to hear from you. Leave us a review wherever you listen! 


What did you think of this episode?

We’d love to hear from you. Leave us a review wherever you listen!]]></content:encoded>
  <itunes:subtitle><![CDATA[Welcome to Building Bigfoot! 

When you come across a venture-backed company that has grown to great success, we call that a unicorn. But what about the other businesses? 

The bootstrapping business that has to stay sharp and make every dollar cou...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>1</itunes:episode>
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  <title><![CDATA[Welcome To Building Bigfoot]]></title>
  <description><![CDATA[If raising tons of money and taking a business public is called a Unicorn, what’s it called when you’re grow a successful business that’s bootstrapped? It’s a Bigfoot. Join Jonathan Whiting, entrepreneur and co-CEO of StreetText as he interviews like-minded entrepreneurs about building their business profitably, their journey, and their strategies. This is the show for anyone who took the leap of faith to pursue their passion in business and chase their dreams. It’s story time.
What did you think of this episode? 
 
 We’d love to hear from you. Leave us a review wherever you listen!]]></description>
  <pubDate>Wed, 05 Apr 2023 19:00:00 -0400</pubDate>
  <link>https://streettext.com</link>
  <author><![CDATA[jonathan@streettext.com (Jonathan Whiting)]]></author>
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  <itunes:title><![CDATA[Welcome To Building Bigfoot]]></itunes:title>
  <itunes:duration>1:27</itunes:duration>
  <itunes:summary><![CDATA[If raising tons of money and taking a business public is called a Unicorn, what’s it called when you’re grow a successful business that’s bootstrapped? It’s a Bigfoot. Join Jonathan Whiting, entrepreneur and co-CEO of StreetText as he interviews like-minded entrepreneurs about building their business profitably, their journey, and their strategies. This is the show for anyone who took the leap of faith to pursue their passion in business and chase their dreams. It’s story time.
What did you think of this episode? 
 
 We’d love to hear from you. Leave us a review wherever you listen!]]></itunes:summary>
  <content:encoded><![CDATA[If raising tons of money and taking a business public is called a Unicorn, what’s it called when you’re grow a successful business that’s bootstrapped? It’s a Bigfoot. Join Jonathan Whiting, entrepreneur and co-CEO of StreetText as he interviews like-minded entrepreneurs about building their business profitably, their journey, and their strategies. This is the show for anyone who took the leap of faith to pursue their passion in business and chase their dreams. It’s story time.
What did you think of this episode? 
 
 We’d love to hear from you. Leave us a review wherever you listen!]]></content:encoded>
  <itunes:subtitle><![CDATA[If raising tons of money and taking a business public is called a Unicorn, what’s it called when you’re grow a successful business that’s bootstrapped? It’s a Bigfoot. Join Jonathan Whiting, entrepreneur and co-CEO of StreetText as he interviews li...]]></itunes:subtitle>
  <itunes:explicit>no</itunes:explicit>
  <itunes:episodeType>trailer</itunes:episodeType>
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