https://cohostpodcasting.com <![CDATA[ Social Studies]]> en 19165712-1777-46c6-b078-350382c9897e Tue, 22 Nov 2022 21:55:51 -0500 Wed, 30 Apr 2025 14:28:09 -0400 https://www.cohostpodcasting.com <![CDATA[ Social Studies]]> https://files.cohostpodcasting.com/quill-file-prod/1acb1d76-80e2-4c11-9d41-04cd1b40ab5d/shows/19165712-1777-46c6-b078-350382c9897e/cover-art/original_28f451a1010730599b37f8043149b942.jpg https://www.cohostpodcasting.com episodic no https://feeds.cohostpodcasting.com/GEn3kCty DARKROOM.Cohost@fwd.appbind.com 1206baaf-a576-4a64-ba07-d2a3a5ece79e <![CDATA[EP 24: Mastering the Key Strategies for Scalable Business Growth - With Oren John]]> In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, they dive deep into the realities of running a business as a creator.


From the challenges of scaling a brand to the importance of thinking long-term, Oren and Lucas share why so many creators struggle to turn their audience into a sustainable business. We also explore the evolving landscape of luxury brands, the role of creative strategy in marketing, and why building a legacy requires patience, vision, and a willingness to play the long game.


Whether you're a creator looking to start a brand or an entrepreneur navigating the world of content, this conversation is packed with insights on how to succeed in today's competitive market.

]]> Wed, 09 Apr 2025 15:16:00 -0400 52:04 In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, they dive deep into the realities of running a business as a creator.


From the challenges of scaling a brand to the importance of thinking long-term, Oren and Lucas share why so many creators struggle to turn their audience into a sustainable business. We also explore the evolving landscape of luxury brands, the role of creative strategy in marketing, and why building a legacy requires patience, vision, and a willingness to play the long game.


Whether you're a creator looking to start a brand or an entrepreneur navigating the world of content, this conversation is packed with insights on how to succeed in today's competitive market.

]]> In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, they dive deep into the realities of running a business as a creator.


From the challenges of scaling a brand to the importance of thinking long-term, Oren and Lucas share why so many creators struggle to turn their audience into a sustainable business. We also explore the evolving landscape of luxury brands, the role of creative strategy in marketing, and why building a legacy requires patience, vision, and a willingness to play the long game.


Whether you're a creator looking to start a brand or an entrepreneur navigating the world of content, this conversation is packed with insights on how to succeed in today's competitive market.

]]> no full ca3c1d6e-5305-4457-854b-41a256ff818a <![CDATA[EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024]]> Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with:

Max Sattar: https://www.linkedin.com/in/maxsatter/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/


#CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom

]]> Wed, 03 Jul 2024 08:00:00 -0400 26:56 Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with:

Max Sattar: https://www.linkedin.com/in/maxsatter/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/


#CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom

]]> Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with:

Max Sattar: https://www.linkedin.com/in/maxsatter/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/


#CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom

]]> no full 14 2 1ce6073d-f86b-4f74-9ff9-69fd2add7cd5 <![CDATA[EP 22: Ori Zohar on Bootstrapping Burlap & Barrel, Single Origin Spices, and Launching DTC]]> Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with:

Ori Zohar: https://www.linkedin.com/in/orizohar/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

]]> Tue, 11 Jun 2024 15:15:49 -0400 38:34 Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with:

Ori Zohar: https://www.linkedin.com/in/orizohar/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

]]> Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with:

Ori Zohar: https://www.linkedin.com/in/orizohar/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

]]> no full 13 2 58625a57-fb56-487c-9ade-0a9493716bdd <![CDATA[EP 21: Leveraging Organic Social Content To Drive Brand Growth — Jackie Burke, CEO of Tini Lux]]> Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with Jackie Burke & Lucas DiPietrantonio

]]> Tue, 28 May 2024 12:00:00 -0400 44:15 Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with Jackie Burke & Lucas DiPietrantonio

]]> Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


🔗 Connect with Jackie Burke & Lucas DiPietrantonio

]]> no full 12 2 a24fe0be-9535-49f5-a61a-675bdab02c16 <![CDATA[EP 20: Varos: Is DTC back? The DTC Bull Market as of May 2024 & TikTok Shop Advertising Spend Trends | Yarden Shaked, Co-Founder of Varos]]> Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop and its percentage of advertising spend across the industry.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Yarden and Lucas.

]]> Mon, 06 May 2024 19:18:00 -0400 37:25 Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop and its percentage of advertising spend across the industry.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Yarden and Lucas.

]]> Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop and its percentage of advertising spend across the industry.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Yarden and Lucas.

]]> no full 11 2 6012e118-cee2-42cb-83f6-2cf54c0a5ca6 <![CDATA[EP 19: Building an 8-Figure Beauty Brand, Innovation & Community-Driven Marketing | Arjan Singh & Ryan Babenzien, Co-Founders of Jolie]]> In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Arjan, Ryan, and Lucas

]]> Tue, 23 Apr 2024 13:28:00 -0400 44:54 In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Arjan, Ryan, and Lucas

]]> In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Arjan, Ryan, and Lucas

]]> no full 10 2 171ef685-3750-4a57-bf6f-dbb05c492e49 <![CDATA[EP 18: The Intersection of Traditional Advertising, Digital Metrics, and Out-of-Home Complexities | Tom Shea, Co-Founder of Adgile Media]]> Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look at Agile's unique approach to advertising, blending analytics with physical advertising to navigate the complexities of today's marketing landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Tom and Lucas

]]> Mon, 15 Apr 2024 11:00:00 -0400 37:03 Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look at Agile's unique approach to advertising, blending analytics with physical advertising to navigate the complexities of today's marketing landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Tom and Lucas

]]> Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look at Agile's unique approach to advertising, blending analytics with physical advertising to navigate the complexities of today's marketing landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Tom and Lucas

]]> no full 9 2 ba0c96e7-7906-41d8-a47d-8bb51b548225 <![CDATA[EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge]]> In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core.


This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Ashwinn, Lucas, and Jackson

]]> Tue, 26 Mar 2024 11:50:00 -0400 47:25 In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core.


This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Ashwinn, Lucas, and Jackson

]]> In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core.


This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Ashwinn, Lucas, and Jackson

]]> no full 8 2 c06a1cf1-f4ce-44c8-a303-f51ffd35fec2 <![CDATA[Ep 16: The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic | Caleb Ulffers, CEO of Haven Athletics]]> We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral growth.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Caleb and Lucas

]]> Tue, 19 Mar 2024 16:46:00 -0400 40:55 We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral growth.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Caleb and Lucas

]]> We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral growth.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Caleb and Lucas

]]> no full 7 2 d0d0d111-f16f-4b8c-8e27-a3258b4365a8 <![CDATA[EP 13: $200M in 4 years: The Soda Brand Challenging Coke | Steven Vigilante, Director of Growth at Olipop]]> In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement.


Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Steven, Lucas, and Jackson

]]> Mon, 26 Feb 2024 09:30:00 -0500 47:52 In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement.


Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Steven, Lucas, and Jackson

]]> In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement.


Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Steven, Lucas, and Jackson

]]> no full 4 2 e23f5e23-3e74-4e2f-9eeb-aba9145fb033 <![CDATA[EP 12: The Content Engine behind a $22 Million Bootstrapped SaaS Startup | Adam Robinson, CEO of Retention.com]]> Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of maintaining authenticity in a crowded digital space, and building a loyal community in the B2B ecosystem.


Discover Adam's approach to leveraging storytelling for Retention.com's growth, the art of crafting content that captivates and converts, and the importance of genuine engagement in establishing a standout brand presence.


🔗 Subscribe to our newsletter for expert marketing tips, exclusive event invites, and our perspective on the latest content marketing trends.


🔗 Connect with Adam, Lucas, and Jackson

]]> Tue, 06 Feb 2024 11:32:00 -0500 45:23 Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of maintaining authenticity in a crowded digital space, and building a loyal community in the B2B ecosystem.


Discover Adam's approach to leveraging storytelling for Retention.com's growth, the art of crafting content that captivates and converts, and the importance of genuine engagement in establishing a standout brand presence.


🔗 Subscribe to our newsletter for expert marketing tips, exclusive event invites, and our perspective on the latest content marketing trends.


🔗 Connect with Adam, Lucas, and Jackson

]]> Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of maintaining authenticity in a crowded digital space, and building a loyal community in the B2B ecosystem.


Discover Adam's approach to leveraging storytelling for Retention.com's growth, the art of crafting content that captivates and converts, and the importance of genuine engagement in establishing a standout brand presence.


🔗 Subscribe to our newsletter for expert marketing tips, exclusive event invites, and our perspective on the latest content marketing trends.


🔗 Connect with Adam, Lucas, and Jackson

]]> no full 3 2 82a937b5-d808-4553-b15c-5304e1ea4246 <![CDATA[EP 11: Unboxing Customer Experience and Product Differentiation | Ian Blair, CEO of Laundry Sauce]]> Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the significance of creative approaches in marketing, the art of product differentiation, and why customer experience is central to Laundry Sauce's identity.


Explore how Ian uses fine fragrances to transform everyday items into something special and how genuine brand messaging resonates with consumers. This episode is an engaging dive into the realities of growing an e-commerce brand and the subtleties of making everyday products stand out.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Ian, Lucas, and Jackson

]]> Mon, 29 Jan 2024 10:14:00 -0500 44:48 Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the significance of creative approaches in marketing, the art of product differentiation, and why customer experience is central to Laundry Sauce's identity.


Explore how Ian uses fine fragrances to transform everyday items into something special and how genuine brand messaging resonates with consumers. This episode is an engaging dive into the realities of growing an e-commerce brand and the subtleties of making everyday products stand out.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Ian, Lucas, and Jackson

]]> Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the significance of creative approaches in marketing, the art of product differentiation, and why customer experience is central to Laundry Sauce's identity.


Explore how Ian uses fine fragrances to transform everyday items into something special and how genuine brand messaging resonates with consumers. This episode is an engaging dive into the realities of growing an e-commerce brand and the subtleties of making everyday products stand out.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Ian, Lucas, and Jackson

]]> no full 2 2 af847403-8f0b-478b-a165-b3cbdc6497f7 <![CDATA[EP 10: Breaking through Business Barriers | David Wolfe, CEO of ABLE ]]> David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies.


In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with David, Lucas, and Jackson

]]> Mon, 22 Jan 2024 12:59:00 -0500 51:19 David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies.


In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with David, Lucas, and Jackson

]]> David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies.


In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with David, Lucas, and Jackson

]]> no full 1 2 ced4bcf3-e822-4bb3-af5e-a37a6672e2f1 <![CDATA[ EP 9: Brand Building through Community | Sam Blumenthal, Founder of Banter ]]> Lucas and Jackson speak with Sam Blumenthal, the CEO of Banter. As a seasoned expert in commerce, community, and investment, Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform.


In this episode, we explore the nuances of community-building and how brands can harness marketplaces as distribution channels through fostering an interactive consumer-centric ecosystem. Additionally, we discuss the construction of digital identities in the realm of fashion and the interplay between social and financial capital across social networking sites such as Instagram and Tiktok


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Sam, Lucas, and Jackson

]]> Tue, 31 Oct 2023 12:07:00 -0400 45:06 Lucas and Jackson speak with Sam Blumenthal, the CEO of Banter. As a seasoned expert in commerce, community, and investment, Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform.


In this episode, we explore the nuances of community-building and how brands can harness marketplaces as distribution channels through fostering an interactive consumer-centric ecosystem. Additionally, we discuss the construction of digital identities in the realm of fashion and the interplay between social and financial capital across social networking sites such as Instagram and Tiktok


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Sam, Lucas, and Jackson

]]> Lucas and Jackson speak with Sam Blumenthal, the CEO of Banter. As a seasoned expert in commerce, community, and investment, Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform.


In this episode, we explore the nuances of community-building and how brands can harness marketplaces as distribution channels through fostering an interactive consumer-centric ecosystem. Additionally, we discuss the construction of digital identities in the realm of fashion and the interplay between social and financial capital across social networking sites such as Instagram and Tiktok


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Sam, Lucas, and Jackson

]]> no full 9 1 78b3db09-4998-411d-b5dc-160745f3a6ab <![CDATA[EP 8: Revolutionizing the Future of Mobility | Taras Kravtchouk, Founder & CEO of TARFORM ]]> Join Lucas and Jackson as they engage in a conversation with Taras Kravtchouk, the Founder, CEO, and Designer at TARFORM. Leveraging his passion for design and entrepreneurship, Taras is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh generation of electric motorcycles, fusing cutting-edge technology, sustainable mobility, and intelligent connectivity.


Taras provides insights from his journey, spanning from securing pre-seed funding to capitalizing on the power of viral organic marketing. We also dive into the significance of design, strategies for market validation, and how founders can craft a compelling brand narrative.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Taras, Lucas, and Jackson

]]> Tue, 24 Oct 2023 10:18:00 -0400 43:34 Join Lucas and Jackson as they engage in a conversation with Taras Kravtchouk, the Founder, CEO, and Designer at TARFORM. Leveraging his passion for design and entrepreneurship, Taras is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh generation of electric motorcycles, fusing cutting-edge technology, sustainable mobility, and intelligent connectivity.


Taras provides insights from his journey, spanning from securing pre-seed funding to capitalizing on the power of viral organic marketing. We also dive into the significance of design, strategies for market validation, and how founders can craft a compelling brand narrative.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Taras, Lucas, and Jackson

]]> Join Lucas and Jackson as they engage in a conversation with Taras Kravtchouk, the Founder, CEO, and Designer at TARFORM. Leveraging his passion for design and entrepreneurship, Taras is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh generation of electric motorcycles, fusing cutting-edge technology, sustainable mobility, and intelligent connectivity.


Taras provides insights from his journey, spanning from securing pre-seed funding to capitalizing on the power of viral organic marketing. We also dive into the significance of design, strategies for market validation, and how founders can craft a compelling brand narrative.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Taras, Lucas, and Jackson

]]> no full 8 1 77e056e5-62d9-4b2c-a9ff-0ac4b6927792 <![CDATA[EP 7: Curated Marketplace for Commerce | Bennett Carroccio, Co-Founder and CEO of Canal ]]> Join Lucas and Jackson in conversation with Bennett Carroccio, Co-Founder and CEO of Canal. Drawing from his background in venture capital and e-commerce, Bennet created Canal, a curated marketplace transforming the way products are sold online.


In this episode, we discuss the impact of higher education on achieving success, understand the significance of a robust network in venture capital and entrepreneurship, and take a closer look at the evolving landscape of commerce. We also dive into Bennett's journey, exploring his experiences and insights in founding Canal, from the initial idea conception to steering a rapidly growing, investment backed company.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Bennett, Lucas, and Jackson

]]> Mon, 16 Oct 2023 09:36:00 -0400 0 Join Lucas and Jackson in conversation with Bennett Carroccio, Co-Founder and CEO of Canal. Drawing from his background in venture capital and e-commerce, Bennet created Canal, a curated marketplace transforming the way products are sold online.


In this episode, we discuss the impact of higher education on achieving success, understand the significance of a robust network in venture capital and entrepreneurship, and take a closer look at the evolving landscape of commerce. We also dive into Bennett's journey, exploring his experiences and insights in founding Canal, from the initial idea conception to steering a rapidly growing, investment backed company.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Bennett, Lucas, and Jackson

]]> Join Lucas and Jackson in conversation with Bennett Carroccio, Co-Founder and CEO of Canal. Drawing from his background in venture capital and e-commerce, Bennet created Canal, a curated marketplace transforming the way products are sold online.


In this episode, we discuss the impact of higher education on achieving success, understand the significance of a robust network in venture capital and entrepreneurship, and take a closer look at the evolving landscape of commerce. We also dive into Bennett's journey, exploring his experiences and insights in founding Canal, from the initial idea conception to steering a rapidly growing, investment backed company.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Bennett, Lucas, and Jackson

]]> no full 7 1 65f3da00-cb86-4cce-9bb8-cd6558858a2a <![CDATA[EP 6: The Changing Dynamics in Ecommerce Manufacturing | Nathan Resnick, Founder of Caffeinated CX and Sourcify]]> Lucas and Jackson speak with Nathan Resnick, Founder of Caffeinated CX and Sourcify. With a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life, Nathan is a seasoned serial entrepreneur.


We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Nathan, Lucas, and Jackson

]]> Mon, 09 Oct 2023 14:11:00 -0400 43:43 Lucas and Jackson speak with Nathan Resnick, Founder of Caffeinated CX and Sourcify. With a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life, Nathan is a seasoned serial entrepreneur.


We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Nathan, Lucas, and Jackson

]]> Lucas and Jackson speak with Nathan Resnick, Founder of Caffeinated CX and Sourcify. With a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life, Nathan is a seasoned serial entrepreneur.


We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.


📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


🔗 Connect with Nathan, Lucas, and Jackson

]]> no full 6 1 f0a3f37c-d458-46ce-ba2c-1b56b08b48db <![CDATA[EP 5: Consumer Tracking in Digital Advertising | Rishabh Jain, Co-Founder and CEO of FERMAT ]]> Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. As a preeminent thinker on the state of consumer tracking in digital advertising, Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies.


In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Rishabh, Lucas, and Jackson:

Rishabh: https://www.linkedin.com/in/rishabhmjain/

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

]]> Mon, 25 Sep 2023 13:30:00 -0400 27:41 Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. As a preeminent thinker on the state of consumer tracking in digital advertising, Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies.


In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Rishabh, Lucas, and Jackson:

Rishabh: https://www.linkedin.com/in/rishabhmjain/

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

]]> Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. As a preeminent thinker on the state of consumer tracking in digital advertising, Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies.


In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Rishabh, Lucas, and Jackson:

Rishabh: https://www.linkedin.com/in/rishabhmjain/

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

]]> no full 5 1 59f3a3a3-62ba-4d30-ad54-05ad687a8719 <![CDATA[EP 4: Building a Lean Creative Production System | Matthew Gattozzi, Founder of Goodo Studios ]]> Join Lucas and Jackson in conversation with Matthew Gattozi, Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron.


Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps, all while navigating the current content creator landscape.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Matthew: https://www.linkedin.com/in/matthewgattozzi/

]]> Mon, 18 Sep 2023 14:01:00 -0400 49:08 Join Lucas and Jackson in conversation with Matthew Gattozi, Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron.


Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps, all while navigating the current content creator landscape.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Matthew: https://www.linkedin.com/in/matthewgattozzi/

]]> Join Lucas and Jackson in conversation with Matthew Gattozi, Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron.


Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps, all while navigating the current content creator landscape.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Matthew: https://www.linkedin.com/in/matthewgattozzi/

]]> no full 4 1 688acbcf-c1f5-49d4-b749-e145b94bc0df <![CDATA[EP 3: Measuring the Impact of Your Marketing Campaigns | Michael Kaminsky, Founder of Recast ]]> Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment.


Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Michael: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

]]> Mon, 11 Sep 2023 11:00:00 -0400 46:46 Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment.


Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Michael: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

]]> Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment.


Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Michael: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

]]> no full 3 1 0109f11f-ffca-4ebe-81b7-ad291e6c8f0f <![CDATA[EP 2: How to Scale 8-figure Brands | Alex Greifeld, Founder of No Best Practices ]]> Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus.


In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Alexandra: https://www.linkedin.com/in/alexandra-greifeld-18507411/

]]> Mon, 28 Aug 2023 09:00:00 -0400 55:51 Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus.


In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Alexandra: https://www.linkedin.com/in/alexandra-greifeld-18507411/

]]> Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus.


In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Alexandra: https://www.linkedin.com/in/alexandra-greifeld-18507411/

]]> no full 2 1 4c584c62-f532-45b0-a430-e7d4e3e3db75 <![CDATA[EP 1: The Future of the DTC Market | Emmett Shine, Co-Founder of Pattern ]]> Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker.


We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Emmett, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Emmett: https://www.linkedin.com/in/emmettshine/

]]> Tue, 08 Aug 2023 13:31:00 -0400 1:27:41 Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker.


We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Emmett, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Emmett: https://www.linkedin.com/in/emmettshine/

]]> Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker.


We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.


Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.


https://www.darkroomagency.com/newsletter


Connect with Emmett, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Emmett: https://www.linkedin.com/in/emmettshine/

]]> no full 1 1