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  <title><![CDATA[True Northern Hustle]]></title>
  <description><![CDATA[True Northern Hustle is a podcast from Interac about the real experiences of small business owners across Canada. Hosted by Isabel Lee, the show features honest conversations, practical advice, and personal stories from entrepreneurs navigating the realities of building and growing a business today. Whether you’re running a business, thinking about starting one, or simply passionate about supporting local, True Northern Hustle offers a thoughtful look at the people helping power communities across the country.]]></description>
  <itunes:summary><![CDATA[True Northern Hustle is a podcast from Interac about the real experiences of small business owners across Canada. Hosted by Isabel Lee, the show features honest conversations, practical advice, and personal stories from entrepreneurs navigating the realities of building and growing a business today. Whether you’re running a business, thinking about starting one, or simply passionate about supporting local, True Northern Hustle offers a thoughtful look at the people helping power communities across the country.]]></itunes:summary>
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  <copyright><![CDATA[Copyright 2026]]></copyright>
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  <description><![CDATA[<p><span style="background-color: transparent;">Sometimes the biggest business ideas begin with a deeply human need to belong. In this episode, Isabel Lee sits down with Andrea Grand, co-founder of Barbet, to talk about how a life-changing moment in her sister’s life sparked the creation of a modern Canadian beverage brand built around inclusion, design, and community. Andrea shares how she and her sister turned a difficult situation into a product with real market resonance, what it took to launch without a traditional entrepreneurial background, and the lessons they learned about mentorship, feedback, cash flow, growth, and staying true to their values while scaling. </span></p>]]></description>
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  <description><![CDATA[<p>Welcome to True Northern Hustle, a podcast from Interac about the real experiences behind running a small business in Canada. Hosted by Isabel Lee, the show brings together candid conversations with entrepreneurs who share the lessons, challenges, and insights they’ve gained along the way.</p>]]></description>
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