In this episode, Rachel Andrews and Megan Martin, founder of M Squared Dynamics, discuss the strategies and metrics you need to effectively prove the ROI of your events to leadership. They explain how events can directly contribute to business growth and why event planners need to be involved in sales and marketing strategies. 

If you’ve struggled to align events with business goals, this episode offers insight to help you demonstrate ROI.

What you’ll learn: 

• Proving event ROI. Learn how to align event goals with business outcomes and prove impact beyond attendance numbers.
• Measuring event success. Discover how to track meaningful metrics that demonstrate the true value of your events to leadership.
• Strategic event planning. Find out how to bridge the gap between event planning and sales to create revenue-driving strategies.

Things to listen for:

(00:00) Meet Megan Martin

(02:54) Events gone wrong

(06:58) Defining ROI in the events industry

(11:13) Alignment between marketing, events, & sales

(18:12) First steps to understand demand generation

(20:44) Why pipeline influence rate is a key metric

(23:18) The one skill event leaders need

But that also means it’s more important than ever.

In this episode, Kelly Cheng, CMO of Goldcast, explains why video content is crucial for building trust and connecting with your audience. She shares how authenticity and AI tools can actually coexist, and why you need both to succeed in B2B marketing.

You’ll learn the latest tips on AI-driven video repurposing and smarter ways to structure your event. Marketers and event planners, it’s time to rethink your video strategy.

What you’ll learn:

• Building trust with video. Learn how video content can help you boost brand awareness and connect with your audience.
• Balancing authenticity and AI. Learn how to combine authentic content with AI tools for maximum marketing impact.
• Efficient content repurposing. Understand how to repurpose webinars and events into high-performing content using AI.

Things to listen for:

(00:00) Meet Kelly Cheng, CMO of Goldcast

(04:10) Why video cuts through the noise 

(06:04) Video content vs. written content in building trust

(10:41) Understanding the 95/5 Rule

(16:08) Structuring live events for easier AI repurposing

(20:35) Why authenticity > high-production video

(29:01) Metrics for measuring video marketing success

(35:20) Two common mistakes in video marketing

In this episode, Camille Arnold sits down with UserEvidence’s VP of Marketing, Mark Huber, and Director of Content Marketing, Jillian Hoefer, to talk experiential marketing. The two take us behind the scenes of Highline 2025, explaining why it was more than an event, but an opportunity to build lasting connections and enhance their brand’s presence.

Tune in to learn how to craft an event experience that is unmistakably on-brand and delivers measurable business growth.

What you’ll learn: 

• Choosing the right location: Discover key factors for selecting a location that enhances your brand and event experience.
• Linking strategy to metrics: Understand how to connect your event goals to measurable business outcomes.
• Post-event content and follow-up: Learn the importance of content capture and follow-up strategies for lasting impact.

Things to listen for:

(00:00) Introducing Mark Huber and Jillian Hofer of UserEvidence

(03:27) The business objectives behind Highline 2025

(10:00) Crafting a content capture plan to maximize post-event value

(18:04) The importance of pre-production planning 

(22:20) Coordinating with sales for post-event follow-ups

(27:28) Leveraging attendee feedback to improve future events

(34:40) Lightning round on event strategy and post-event priorities

In this episode, Felicia Asiedu and Jo Fuller, Founder of The Merry Menopause, talk about cycle literacy in the workplace and why it matters for event and marketing teams operating under constant pressure. Jo explains how energy shifts show up across the month, how to plan smarter for big meetings and big shows, and how to normalize these conversations across teams, including with male colleagues.

Tune in to discover how cycle awareness can sharpen your leadership and protect your energy in high-pressure seasons.

What you’ll learn: 

• The four phases at work: How each phase of the menstrual cycle can influence creativity, communication, focus, and detail work in event teams
• Calendar strategy: Practical ways to plan deadlines, show days, and high-visibility moments around your natural energy shifts
• Normalizing the conversation: What it looks like to bring cycle awareness into teams, including male colleagues.

Things to listen for:

(00:00) Introducing Jo Fuller 

(02:48) Cycles are a leadership advantage

(06:30) Why this conversation is important for event planners

(15:49) Color-coding your calendar to prevent overwhelm

(17:14) Normalizing cycle talk at work

(25:05) Inviting men into the conversation

(27:08) Show-week survival tips when you’re on your period

In this episode, Camille Arnold sits down with Sam Brown, an SEO lead at Cvent, to discuss Generative Engine Optimization (GEO) and why it’s crucial. Sam explains why traditional SEO no longer guarantees success and how AI-powered platforms are changing the game. 

Tune in to learn how marketers can adapt their strategies to stay ahead.

What you’ll learn:

• The difference between SEO vs. GEO: Understand the nuances and why you need both.
• The importance of brand mentions in AI platforms: Discover why they’re essential for boosting visibility and driving traffic.
• How to adapt your strategy: Learn best practices for optimizing your event content for AI discovery.

Things to listen for:

(00:00) Introducing Sam Brown

(01:33) What is Generative Engine Optimization (GEO)?

(05:21) Why brand mentions in AI platforms matter

(08:10) The content types that work well with AI

(13:29) How to use videos for AI and GEO optimization

(17:58) Integrating traditional SEO strategies with GEO

(24:28) Final tips for marketers looking to succeed with GEO in 2026

In this episode, Rachel Andrews talks with Ken Holsinger, SVP of Industry Research and Insights at Freeman. Drawing on data from millions of attendees, Ken discussed why only 30% of first-time attendees return, how an aging workforce is affecting event participation, and why many events struggle to drive retention.

In this episode, you’ll learn:

• The future of event planning: Learn what events need to succeed in 2026 and beyond.
• Navigating the generational shift: Discover what Gen Z and Millennials really want from events.
• How to understand attendee behavior: Dive into the data behind why attendees stay or leave.

Things to listen for:

(00:00) Introducing Ken Holsinger

(04:32) How outdated event strategies impact engagement

(06:40) Understanding Gen Z and Millennials' expectations for events

(10:49) How to align event goals with audience needs

(19:06) The X factor in events

(20:46) What event planners should be doing today

Resources:

Freeman End-of-Year Trends Recap: https://www.freeman.com/resources/freeman-end-of-year-trends-recap/

In this episode, hosts Alyssa Peltier, Rachel Andrews, Felicia Asiedu, and Camille Arnold continue their discussion about the next wave of trends shaping event planning and strategy. They explore how purposeful spaces, evolving tech expectations, rising costs, and outcome-focused measurement are redefining how events drive value.

In this episode, you’ll learn:

• Strategic venue selection: Learn how to choose venues that align with your event's objectives and create the right environment for your audience.
• How to balance innovation and accessibility: Adopt modern event technology without leaving behind those less familiar with new tools.
• Cost-effective event sourcing: Understand how to balance rising costs with creative solutions that still deliver impactful event experiences.

Things to listen for:

(00:00) The next wave of event trends for 2026

(01:08) Using strategic venues to shape engagement

(08:24) Tech adoption across generations

(18:00) How budget cuts affect attendee experience

(23:05) Measuring outcomes that matter

In this episode, hosts Alyssa Peltier, Rachel Andrews, Felicia Asiedu, and Camille Arnold discuss the top five trends shaping the future of event marketing. They explore how these shifts will impact the way we engage audiences, leverage technology, and create lasting connections. You’ll hear actionable insights to help you design events that will deliver measurable results in 2026.

In this episode, you’ll learn:

• How events are getting smarter: Why structure, technology, and intent are becoming essential to modern event programs.
• The role of AI, personalization, and attendee expectations: How these forces are changing the way experiences are planned and delivered.
• What changing expectations mean for event strategy: How teams can adapt planning as behavior and technology evolve.



Things to listen for:

(00:00) Hot trends in event marketing for 2026

(01:40) Intentional adoption of AI

(08:12) Trust is best built through in-person events

(11:36) More emotion and storytelling in B2B 

(15:01) Personalization becomes attendee-led

(19:40) The rise of curated experiences

(23:19) Building community beyond the event

In this episode, Felicia Asiedu, Alyssa Peltier, and Rachel Andrews gather to reflect on the year that was. They also introduce the newest host joining the podcast, Camille Arnold. Together, they reflect on the trends they predicted, the ones that surprised them, and why so much of 2025 felt messy, exhausting, and foundational all at once.

In this episode, you’ll learn:

• What changed in the events industry this year: A recap of how AI, data expectations, and global shifts influenced event programs.
• Why data became impossible to ignore: Learn how AI accelerated the need for cleaner, more standardized event data.
• What to carry into the next year: Practical perspectives on what to keep, what to let go of, and how to head into the upcoming year with more clarity and intention.

Things to listen for:

(00:00) Introducing the new host of Great Events

(05:41) 2025 was a foundational year of learning

(10:11) Admitting no one has AI figured out yet

(16:23) Global shifts that changed event planning

(19:31) How events are being integrated across organizations

(26:04) Treating attendees like humans, not headcount

(27:35) Protecting time and making moments matter

At Cvent CONNECT 2025, Matt Heinz sits down with Jennifer Perry, Senior Director of Brand Storytelling, and Mark Correira, Director of Go-to-Market Technology at Workhuman. Together, they reveal the secret to successful collaboration between creative, tech, and marketing teams. By grounding big ideas in data, they turn those ideas into experiences that drive results.

In this episode, you’ll learn:

• Designing events that feel simple and human: Make the complex parts of your event feel frictionless for attendees.
• How to collaborate across teams: Discover how teams can work together to create memorable events.
• Building data-driven experiences: Learn how to use data to guide decisions, from event planning to post-event analysis.

Things to listen for:

(00:00) Introducing Jennifer Perry and Mark Correira

(02:38) Events are expressions of your brand 

(04:04) Why creative and tech teams must collaborate

(07:22) Turning activations into business outcomes

(11:48) Using data to design better events

(17:42) Stop overcomplicating events

At Cvent CONNECT 2025, guest host Matt Heinz sits down with Andrew DePaul, Director of Digital Marketing at CAIS, to share how his team built a data-driven event strategy that drives measurable business growth. Andrew explains how he turned one successful event into a scalable program that connects marketing, sales, and partners through technology and data. He shares how his team aligns across departments, proves ROI, and keeps events at the center of the company’s growth strategy.

In this episode, you’ll learn:

• What a data-driven event strategy looks like: See how tech and analytics can simplify planning and prove impact across the business.
• Why integration matters more than ever: Aligning teams, tools, and data creates a seamless ecosystem that allows for continuous improvement.
• Tangible ways to prove ROI: Learn how to track key metrics and demonstrate value in every event.

Things to listen for:

(00:00) Introducing Andrew DePaul from CAIS

(02:50) From one internal offsite to a full event ecosystem

(07:24) Integrating sales, marketing, and technology

(11:27) Partner collaboration and sponsor success

(14:02) Early mistakes that influenced strategy

In this episode, Camille Arnold, Director of Experiential Marketing at Splash (now part of Cvent), joins hosts Felicia Asiedu, Rachel Andrews, and Alyssa Peltier to map out a five-stage event-led growth (ELG) maturity model. Together, they unpack how events can become a true growth engine when they’re tied to the right goals, tech, and internal alignment. 



You’ll learn the four non-negotiable prerequisites for ELG, how to build an intentional event portfolio, and ways to use data and AI to scale impact without burning out your team.

In this episode, you’ll learn:

• The ELG maturity stages: Find out how targeting, engagement, tech, and attribution evolve as your program matures.
• How to pick metrics for different event types: Not every event should be judged on MQLs; choose KPIs that match the real goal of the program.
• How to turn internal stakeholders into champions: Get sales, customer success, and marketing aligned so events are seen as a growth lever, not just logistics.

Things to listen for:

(00:00) Introducing Camille Arnold

(03:05) Are events and marketing still disconnected today?

(06:13) The four prerequisites for an event-led growth strategy

(09:06) What audiences need in an AI-heavy world

(11:41) Moving from one-off events to intentional strategy

(20:02) The stages of event-led growth maturity

(27:11) Why alignment gets harder as teams grow

(29:15) Defining success for each type of event

(36:04) The future of event-led growth 

(41:04) How to assess your own event-led growth maturity

Assess your event strategy:  https://www.cvent.com/en/resource/event/event-led-growth-maturity-model

At Cvent CONNECT 2025, Matt Heinz sits down with Alyssa Peltier and Kate Hammitt from Cvent to talk about the power of Event-Led Growth (ELG). Events are powerful catalysts that create lasting engagement that extends well beyond the experience itself. They discuss how to design events with clear outcomes, how to capture valuable attendee insights, and how to use those learnings to fuel smarter marketing strategies. 

In this episode, you’ll learn:

• How to sustain momentum beyond events: Learn strategies to keep attendees engaged after the event ends.
• The impact of  Event-Led Growth (ELG):  Learn how events can become a central growth strategy for pipeline, retention, and conversion.
• Why in-person experiences matter: Events are important if you want to form bonds with your customers.



Things to listen for:

(00:00) Introducing Alyssa Peltier and Kate Hammitt

(03:44) The power of shared experiences

(05:41) Designing great events for your audience

(10:18) Capturing and activating post-event insights

(14:57) Real connections at in-person events

In this episode, Rachel Andrews chats with Jay about how to plan events that people actually enjoy and remember. From hot wing challenges to earned on-demand content, Jay shares what’s working right now and why some of the best event ideas come from simply asking, “Does this suck?”

In this episode, you’ll learn:

• Why safe events fall flat: Repeating old formats can make your event forgettable before it even begins.
• Audience-first subject lines: A small change in your email approach can lead to a big jump in engagement.
• How to work with AI: You can get value from AI tools without needing to be an expert.

Things to listen for:

(00:00) Introducing Jay Schwedelson

(04:09) How to brainstorm and encourage bold ideas 

(05:32) Building the confidence to try new things

(08:36) Authentic connections during networking

(09:55) No one is an AI expert

(12:56) Jay’s dream event if he had an unlimited budget

(17:22) Boost your open rate with this subject line tip



At Cvent CONNECT 2025, Matt Heinz and Ajith Krishnankutty, VP of Experiential Marketing at Capital Group, discuss the importance of collaboration between these teams and its impact on event success. From planning to post-event follow-up, Ajith shares strategies for getting sales and marketing on the same page. When teams align, events become a powerful go-to-market tool that drives measurable results.

In this episode, you’ll learn:

1. Stronger sales and marketing partnerships: See how collaboration improves event outcomes.
2. Data-backed event strategy: Discover how using data-driven insights can refine your event strategy.
3. Post-event momentum: Learn how to turn leads into long-term relationships.

Things to listen for:

(00:00) Introducing Ajith Krishnankutty

(02:05) Breaking down silos between sales and marketing

(08:47) Joint planning for better alignment

(11:10) Post-event strategies that turn leads into pipeline

(15:36) Creating memorable experiences beyond the trade booth

At Cvent CONNECT 2025, guest host Brittany Fisher is joined by Marco Ogsimer and Kevin Cobb from Augeo Marketing. They discuss how AI is helping event professionals save time, enhance team collaboration, and simplify the planning process. Plus, they’ll explore how AI tools are taking event personalization to the next level, driving better engagement for attendees.

In this episode, you’ll learn:

1. How AI creates more time: Free up hours for creativity by automating repetitive tasks.
2. Personalization strategies: Use AI insights to design attendee experiences that feel more meaningful.
3. Curiosity and empathy as skills: Learn why these traits are more valuable than ever as we integrate AI into event planning.

Things to listen for:

(00:00) Introducing Marco Ogsimer and Kevin Cobb

(02:48) How AI creates more time for planners

(06:07) Personalizing attendee experiences with AI insights

(09:29) Skills event teams need in the era of AI 

(13:08) Practical steps to start learning AI tools

At Cvent CONNECT 2025, Matt Heinz sits down with Amanda Young, Senior Director of Global Events at ConnectWise, to talk about proving ROI and scaling event programs. Amanda shares how she manages pressure from leadership, keeps sales and marketing aligned, and uses data to run high-performing events.

In this episode, you’ll learn:

• Scaling events with focus: Ways to grow programs while staying efficient and avoiding wasted effort.
• Getting sales and marketing on the same page: Practical steps to align event goals with revenue goals.
• Building scorecards that matter: What to track and report so leadership pays attention.

Things to listen for:

(00:00) Introducing Amanda Young

(03:13) Balancing costs and creative strategy

(07:06) Alignment around event outcomes

(13:25) Event metrics that prove ROI

(14:41) The future of large-scale events 

In this episode, Felicia Asiedu and Shannon Jones, co-founder of VERB, exchange ideas on creating brand experiences that break out of the corporate mold. They discuss the rise of B2B creators, how AI helps shape event experiences, and why authenticity is the key to building lasting connections. 

In this episode, you’ll learn:

1. The power of B2B creators: How to bring authentic voices into your brand’s storytelling.
2. AI in brand experiences: How tech can enhance personalization without losing the human touch.
3. The modern B2B buyer identity: What millennials and Gen Z expect in brand experiences.

Things to listen for:

(00:00) Introducing Shannon Jones

(02:06) The rise of B2B creators and what that means for brands

(07:33) The ROI of experiential marketing

(11:45) Using AI to personalize experiences

(18:40) Making authentic connections in the B2B industry

But to truly maximize the impact, follow-up is just as important. 

At Cvent CONNECT 2025, guest host Matt Heinz sat down with Alura Roe and Ashley Biggie from 6sense to discuss post-event strategy. They share tips on using tech for personalized outreach and smarter engagement. Alura and Ashley also discuss effective audience segmentation and measuring event ROI beyond attendance.

In this episode, you’ll learn:

1. Tech-driven lead follow-up: Discover tools and techniques for smarter, more efficient follow-ups.
2. Audience segmentation tips: Understand how to target the right people for greater impact.
3. Measuring true ROI: Learn how to track event success beyond just attendance numbers.

Things to listen for:

(00:00) Introducing Alura Roe and Ashley Biggie

(01:33) 6sense’s event-led growth strategy 

(03:57) Preparing for the event and the follow-up

(08:25) Building a sales enablement playbook

(12:09) Measuring and reporting event ROI 

(16:06) The future of events is all about human connection

In this episode, hosts Felicia Asiedu, Rachel Andrews, and Alyssa Peltier discuss how events can have a lasting impact on your attendees and your brand. They share creative ideas and strategies for building emotional connections with your guests. Listen and learn how to create experiences that go beyond expectations and truly resonate with your audience.

In this episode, you’ll learn:

1. How to craft moments that matter: Learn what makes an interaction memorable and how it shapes brand loyalty.
2. The value of seamless experiences: Frictionless logistics contribute to attendee satisfaction and long-term impact.
3. Empowering your event team: Learn how to turn staff and volunteers into intentional moment makers.

Things to listen for:

(00:00) Introducing Rachel Andrews, Alyssa Peltier & Felicia Asiedu 

(01:59) Event moments that matter 

(08:03) The intangible ROI of relationship building 

(12:57) Making the attendee experience as smooth as possible 

(16:21) Simple ideas to spark delight at events

At Cvent CONNECT 2025, guest host Matt Heinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams capture the right moments for the right audiences with a clear plan to repurpose it all.

In this episode, you’ll learn:

1. Why teams need to align around content goals: Marketing, sales, and events should all be part of the conversation from the start.
2. Ways to repurpose event sessions: From blog posts to sales tools, there’s more value in your sessions than you think.
3. Tips for turning attendees into content creators: If you make it easy for attendees to create content, they can amplify your brand.

Things to listen for:

(00:00) Introducing Megan Martin

(04:05) Personalize content for your funnel

(07:03) How to repurpose event sessions

(09:42) Cross-team collaboration to maximize content 

(12:25) Inspiring community-generated content at scale

(18:45) How AI gives marketers creative space 

At Cvent CONNECT 2025, guest host John Hunter sat down with Cvent’s Rachel Andrews and Robin Clark to discuss the definition and measurement of event success. They also share hard-won lessons about aligning with sales, attribution, and using data for smarter decision-making.

In this episode, you’ll learn:

1. Why defining success is crucial: Understand the importance of setting clear, data-driven goals for every event.
2. Balancing business outcomes with attendee experience: Find out how to integrate fun with measurable results using data.
3. Leveraging post-event follow-up for better results: Learn how to educate sales for better post-event engagement.

Things to listen for:

(00:00) Introducing Rachel Andrews and Robin Clark

(01:24) How to measure event impact with data

(06:17) Common ways teams misjudge event success

(09:46) The challenge of attribution

(12:03) Post-event follow-up with sales 

In this solo mini-sode, Alyssa Peltier shares key insights from an open forum with senior event leaders from some of the world’s largest brands. She discusses the five most pressing issues facing enterprise event programs today and the steps leaders are taking to move forward.

In this episode, you’ll learn:

1. How to build executive trust in your event strategy: Learn why storytelling with clean, consistent data is essential to gaining internal buy-in and budget approval.
2. Creating a culture that supports strategic events: Shift your team’s mindset so strategy and execution work together to deliver real business outcomes.
3. Evaluate tech that works: Get practical steps for auditing your current stack, reducing overlap, and aligning tools to real business needs.

Things to listen for:

(00:00) Introducing Alyssa Peltier

(02:11) Challenges in the events industry

(09:12) Solutions to reset your event program

In this episode, Rachel Andrews speaks with Chris Carver, Co-Founder and CEO of Sessionboard, a platform designed to streamline event content management. Chris shares how his deep understanding of planners' pain points has shaped the platform's approach to improving event workflows. He discusses how content can serve as a bridge between event marketing and broader organizational goals and how tech-enabled collaboration can unlock lasting value long after the event concludes.

In this episode, you’ll learn:

1. The power of event content: How content from events can extend beyond the event day to fuel long-term engagement.
2. Speaker management strategies: Practical ways to streamline speaker workflows and save time.
3. How tech encourages collaboration: Technology can bridge the gap between event and marketing teams for a more unified effort.

Things to listen for:

(00:00) Introducing Chris Carver

(03:36) The challenges of content management 

(09:15) Maximize event content for your overall marketing strategy

(19:30) Collaboration between event marketing and sales 

(21:48) The best way to find speakers for events

(26:00) Understanding how senior-level marketers view events

In this episode, Felicia Asiedu is joined by Julia Santiago, Managing Director at the CSUN Center on Disabilities, and Stephen Cutchins, Senior Manager of Accessibility at Cvent. Together, they discuss what it takes to make accessibility a baseline, not a bonus. You’ll hear what inclusive event design looks like, how new laws are raising the bar, and why creating events for everyone is good for both your brand and your business.

In this episode, you’ll learn:

1. How to make accessibility a starting point: Learn why building inclusion into early planning makes events better for everyone.
2. Why accessibility laws are tightening: Understand the impact of the European Accessibility Act and updates to the ADA.
3. What questions planners should be asking: Get practical advice on accommodations, technology, and attendee communication.

Things to listen for:

(00:00) Introducing Julia Santiago and Stephen Cutchins

(02:24) The CSUN Assistive Technology Conference

(06:24) What’s driving the urgency for accessibility

(09:28) Accessibility laws in the US and the EU

(16:06) Designing for functionality, not disability

(24:08) Web content accessibility 

(30:43) How to show your event is inclusive 

(31:50) Accessibility for all as the standard

Resources:

The Big Book of Event Accessibility: https://community.cvent.com/education/learning-centers/topic/accessibility

In this episode, Alyssa Peltier is joined by Cvent’s Julie Haddix and Jaimi Welch to discuss the current state of the events industry. Together, they break down key findings from the latest Pulse survey, exploring how political, economic, and social shifts affect planner sentiment, attendance expectations, and sourcing volumes. While confidence has dipped and challenges loom, the importance of in-person events and the continued reliance on event technology are stronger than ever.



In this episode, you’ll learn:

1. The power of in-person events: Discover why in-person events remain valuable even in uncertain times.
2. The importance of data-driven decision making: Learn how integrating event technology into your strategy leads to more informed, impactful decisions.
3. Maximizing content value: Learn how to repurpose event content across multiple channels to extend its reach.

Things to listen for:

(00:00) Introducing Julie Haddix & Jaimi Welch 

(04:42) Latest planner sentiments in the Pulse Survey 

(08:37) The value of in-person events over time

(14:06) How events continue to impact business strategy

(19:02) Why a centralized CRM tech stack is crucial

(22:16) Repurpose event content across platforms

(27:21) Trends to keep an eye on in 2025

In part two of our event-led growth (ELG) series, Camille Arnold, Director of Experiential Marketing at Splash, joins Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to discuss how each type of event requires a unique approach. While smaller events may seem simpler and more scalable, they come with their own set of challenges that require careful planning and execution. Each event, big or small, plays an important role in your overall ELG strategy, but it’s equally important to leave space for experimentation. 

In this episode, you’ll learn:

1. The role of experimentation in event planning: Discover why testing new ideas is crucial for keeping events fresh and engaging.
2. Balancing scalability and creativity: Understand how to maintain flexibility while ensuring events align with your overall strategy.
3. Maximizing event technology: Find out how the right tools can streamline processes and support both scaling and innovation.

Things to listen for:

(00:00) Introducing Camille Arnold

(01:02) The strategy behind small vs. big events 

(06:21) Why events need to be scalable 

(08:17) Making room for event experimentation

(10:43) The role of event tech in ELG 

(14:41) Measuring the impact of standalone events

In part one of our event-led growth (ELG) series, Camille Arnold, Director of Experiential Marketing at Splash, joins Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to unpack what it means to lead with an event-first strategy. They explore how ELG goes beyond event execution. It involves business alignment, attribution, tech stack readiness, and building meaningful, long-term customer relationships. Whether you are new to the concept or looking to refine your approach, this conversation sets the stage for a smarter, more strategic way to use events as a marketing channel.

In this episode, you’ll learn:

1. What ELG really looks like: Get clarity on the difference between doing events and building an event-led strategy.
2. How to measure what matters: Learn the basics of attribution and how to connect event performance to revenue.
3. Why small events go further: Understand the long-term impact of repeatable, relationship-driven experiences.

Things to listen for:

(00:00) Introducing Camille Arnold

(05:27) Defining event-led growth 

(11:18) Being strategic with your event goals 

(13:00) How customer behavior has changed over time

(15:38) Getting to know your ICP

(20:45) Why embrace an ELG strategy?

(21:50) Small events build lasting relationships

(27:08) Proving impact through attribution 

In this episode, Felicia Asiedu and Rachel Andrews chat with Stacey Fontenot, the SVP of Marketing at Cvent. They discuss the lasting value of in-person experiences, the kind of leadership that brings out the best in teams, and how authenticity plays a key role in both. Stacey looks back at the career moments that shaped her leadership style, sharing advice for rising professionals so they can lead with confidence and stay true to themselves.

In this episode, you’ll learn:

1. How to lead with purpose: Discover why starting with “why” helps teams feel connected to the mission and unlock better results.
2. Why events still matter: Learn how in-person experiences continue to create trust and engagement in a time of rapid AI advancement.
3. Career lessons worth sharing: Hear Stacey’s take on saying yes, staying curious, and finding your voice, no matter where you are in your career.

Things to listen for:

(00:00) Introducing Stacey Fontenot

(03:10) Reframing leadership: Think like a CMO

(05:33) Women in leadership and building your network

(10:44) Aligning teams with purpose and vision

(15:13) Commit to your “word of the year”

(19:25) Events build trust and connection

(29:23) Career advice: say yes and stay curious

In this episode, Alyssa Peltier and Rachel Andrews sit down with Taylor Bohn, Event Technology Manager at Cvent, to explore the rise of event technologists as a critical function within meetings and events teams. Taylor shares how her role has grown from a one-person operation to a full team, the importance of aligning event tech with marketing and IT, and how to turn event data into actionable insights.

In this episode, you’ll learn:

1. Why event technologists are essential: Discover how they streamline processes, improve efficiency, and keep up with ever-changing event tech.  
2. Ways to use data more strategically: Find out how to incorporate insights in event planning and decision-making.  
3. Tips for integrating event tech in your organization: Learn how to work with different departments to maximize the value of your tech stack.  

Things to listen for:

(00:00) Introducing Taylor Bohn

(03:28) The event technologist role and its impact 

(14:13) Why collaboration is needed to improve event tech

(17:10) Keeping up with new features in your tech stack

(22:14) Content generation and insights through AI

(28:39) Being open to the evolution of event roles and responsibilities

In this episode, Rachel Andrews sits down with Danica Tormohlen, VP of Group Content at Informa Connect and President of the North America chapter of Women in Exhibitions, alongside Oana Cipca, the organization’s Founder and Senior Manager at MECC in the Netherlands. They discuss the origins of Women in Exhibitions, the challenges women face in the industry, and how the organization has grown into a global network that supports, mentors, and uplifts women at all career stages.

In this episode, you’ll learn:

1. How Women in Exhibitions began: From an idea sparked at a conference to a movement empowering women worldwide.
2. The key challenges in exhibitions: Why leadership roles remain male-dominated and how the industry is shifting.
3. Ways to get involved: From online meetups to international summits, the organization provides networking and learning opportunities that help women build their careers.

Things to listen for:

(00:00) Introducing Oana Cipca & Danica Tormohlen

(03:02) The origins of Women in Exhibitions

(07:30) Addressing gender disparities in the exhibition industry

(12:22) How Women in Exhibitions creates real career opportunities

(18:13) Expanding Women in Exhibitions globally

(22:41) Insights from the Women in Exhibitions World Summit

(27:19) The power of mentorship and industry connections

(31:07) How to get involved and take action today

Beyond tracking attendance, this information can shape personalized experiences, strengthen engagement, and lead to sponsorship opportunities.

In this episode, guest host Elizabeth Wu (Powell), Marketing Manager of Industry Solutions at Cvent, sits down with Ben Muscolino, Founder and CEO of Breezio, AMS Geek, and Data Sangria. Ben explains the benefits of seamlessly integrating event tech with association management systems (AMS). He also discusses the biggest hurdles associations face with big data initiatives and shares practical strategies to overcome them.

In this episode, you’ll learn:

1. The best data practices for associations: Maintaining a clean and centralized database ensures accurate insights and better personalization for future events.
2. Why cross-team collaboration is key: When event planners, marketers, IT teams, and membership departments align on data strategy, the entire organization benefits.
3. How to maximize sponsorship impact: More targeted audience insights mean stronger partnerships and increased non-dues revenue.

Things to listen for:

(00:00) Introducing Ben Muscolino & Elizabeth Wu (Powell)

(07:16) Why associations should care about event data

(12:21) Improved sponsorship and targeting through event data

(15:11) The benefits of a properly integrated database

(21:21) Being intentional about the data you need

(24:02) How associations can start improving their data strategy today

(26:32) Getting leadership buy-in for event integration

In this episode, host Felicia Asiedu is joined by Cvent’s resident Content Marketing Manager, Victoria Akinsowon, to discuss event personalization. They share practical ways to customize events without overcomplicating the process, how to use feedback to craft meaningful experiences, and why small efforts can make a big impact. 



With the right data and tools, event planners can design events that feel personal and truly worth attending.

In this episode, you’ll learn:

1. How to use AI for event personalization: AI can analyze attendee behavior and preferences to curate individualized experiences.
2. The importance of feedback in event planning: Use survey insights to refine and elevate future events. Feedback is only useful if you act on it.
3. The secret to impactful personalization: Less noise leads to better engagement. You can gain your audience’s respect by being more intentional about your content and events.

Things to listen for:

(00:00) Introducing Victoria Akinsowon

(03:08) Why personalization matters more than ever before

(04:41) Using audience data to improve engagement

(08:14) Analyzing event patterns and trends with AI

(13:39) Personalization is about how well you know your audience

(16:17) Quality over quantity in content and events 

(18:04) Start small and maximize the use of technology

In part 2 of our series, hosts Alyssa Peltier, Rachel Andrews, and Felicia Asiedu tackle the final four trends. From data privacy innovations in venues to redefining metrics like "Return on Relationships," this episode discusses strategies for creating more impactful, inclusive, and sustainable events.

You’ll learn how accessibility laws reshape event planning, why relationship-building is more critical than ever, and how to turn event content into year-round campaigns. 

In this episode, you’ll learn:

1. How to secure smarter partnerships with venues: Hotels are adopting advanced tools to safeguard attendee data and comply with privacy laws. Learn how to vet vendors and systems prioritizing data protection for your events.
2. How to measure success with 'Return on Relationships': Shift your focus from traditional ROI to ROR by building deeper connections with attendees. Discover strategies to track long-term relationship-building outcomes that go beyond lead generation.
3. How to transform event content into evergreen assets: Stop reinventing the wheel. Plan your events as content launchpads and leverage AI tools to repurpose key moments into campaigns, podcasts, or on-demand resources that resonate all year long.

Things to listen for:

(00:00) Introduction to part 2 of the episode with hosts Alyssa, Rachel, and Felicia

(01:32) Hotels and venues adopting smarter tools for data privacy

(07:34) Return on Relationships as a key metric for 2025

(09:00) Differentiating ROR from ROI and its importance for relationship events

(15:07) Technology supporting accessibility compliance

(16:48) The impact of the European Accessibility Act on planners

(23:58) Event content fueling year-round campaigns

(28:19) Leveraging AI tools for efficient content repurposing

(29:45) Final takeaways on integrating event content into broader marketing goals

And you can unlock these trends shaping events and marketing in 2025 with hosts Alyssa Peltier, Rachel Andrews, and Felicia Asiedu. From AI-driven personalization to the growing demand for unique venues and memorable experiences, this episode covers the strategies every marketing and event professional should know.

You’ll learn how AI can boost productivity and simplify planning, why field marketing is emerging as a key growth driver, and how to turn data into meaningful action.

In this episode, you’ll learn:

1. How to leverage AI for smarter event planning: AI is more than a buzzword—it’s a tool to boost productivity. Use it for drafting emails, personalizing agendas, and streamlining logistics while tracking time saved to prove its value and improve workflows.
2. How to create truly personalized experiences at scale: Personalization now focuses on individual attendees. Use tools to analyze behaviors and preferences, delivering tailored sessions or recaps to create unique experiences with less manual effort.
3. How to balance budget and creativity with unique venues: Distinctive event spaces are in demand but don’t have to break the bank. Consider restaurants, galleries, or unconventional venues that offer ambiance and photo-worthy moments at a lower cost.

Things to listen for:

(00:00) Introduction to the episode with hosts Alyssa, Rachel, and Felicia

(02:04) Using AI to transform event planning

(04:15) Rachel’s approach to quantifying AI’s impact on workflows

(08:26) How personalization is evolving in event experiences

(11:35) Leveraging AI for enhanced attendee engagement

(14:16) The growing demand for unique and experiential venues

(21:29) Balancing field marketing growth with resource constraints

(30:34) Final takeaways on 2025 trends and their practical implications

In this episode, Alyssa Peltier and Rachel Andrews sit down with Carrie Davenport, Lead Event Manager at Altria, and Candace Fitch, Howard Feiertag Professor of Practice in Hospitality Leadership at Virginia Tech, to discuss how education and real-world experience are shaping the next generation of event professionals.

From student-led events that raise thousands for local causes to building a curriculum that prepares graduates for corporate, nonprofit, and government roles, Carrie and Candace share how they’re shifting perceptions of what it means to work in events.

In this episode, you’ll learn:

1. How hands-on education prepares future event professionals for real-world success: Virginia Tech’s event management program allows students to plan and execute actual events—from securing permits to managing sponsorships and budgets. This practical experience ensures graduates enter the workforce with skills employers value, such as logistics, financial planning, and audience engagement.
2. Why the event industry is more than weddings and parties: The stereotype of “event planner” often overshadows the full scope of the industry. Careers in events span corporate conferences, government meetings, sporting events, and concerts—roles that require leadership, strategy, and technical expertise.
3. The importance of mentorship and networking for career growth: Connecting with mentors, joining industry associations, and pursuing certifications can open doors and accelerate your career. Whether you’re a student or a seasoned professional, building a strong network will help you stay relevant, learn new skills, and find new opportunities in a constantly changing field.

Things to listen for:

(00:00) An introduction to the episode and guests Carrie Davenport and Candace Fitch

(03:03) How Virginia Tech’s event management program grew

(06:34) The importance of aligning industry experience with curriculum development

(09:50) How students plan real events from start to finish

(12:10) Why hands-on experience gives students a competitive edge in the job market

(13:45) Breaking the wedding planner stereotype and exploring the full scope of event careers

(18:57) Addressing challenges in event education, including the industry's “identity crisis” 

(21:50) Advice for students entering the workforce

(24:45) The role of certifications and associations in growing your career

(29:07) Why understanding the business side of events is key to long-term success

(30:40) The vastness of the event industry and its impact on businesses and communities

(31:04) Final takeaways and a look ahead to 2025

In this episode, Rachel Andrews sits down with Michelle Moon, Vice President of Partners, Experience, and Events at Visit San Antonio, to uncover how destination marketing organizations (DMOs) bring a city’s unique culture to life for meetings and events. 

Michelle shares her journey from managing museums to citywide events, explaining how her team helps meeting planners turn ideas into immersive, memorable experiences. Michelle shares how her team aligns small businesses, local talent, and destination assets to deliver personalized activations, like custom scent bars and interactive hat fittings, that capture the heart of the city.

In this episode, you’ll learn:

1. How to unlock the full potential of destination management organizations: DMOs, like Visit San Antonio, serve as invaluable partners by connecting event planners with local service providers, from hotels and restaurants to small businesses and cultural experiences. Leveraging their resources can streamline logistics, amplify attendee experiences, and drive event success without extra effort from your team.
2. How to create unforgettable, multi-sensory event experiences: By incorporating local culture and unique activations, you’ll elevate your event. Whether it’s a custom scent bar inspired by regional wildflowers, personalized hat stations, or local entertainment, immersive experiences resonate with attendees and boost engagement while showcasing the destination's identity.
3. How to plan for seamless, large-scale events: For citywide or high-impact events, collaboration with local stakeholders is essential. Prepare transportation, restaurant availability, and attendee welcome messages in advance. Tailor activations to attendee demographics, aligning with their values (e.g., sustainability) to deliver an effortless and memorable experience that reflects your event's mission.

Things to listen for:

(00:00) An introduction to the episode with guest Michelle Moon

(01:07) Michelle’s career journey from performing arts to destination management.

(02:26) What it means to work for a Destination Marketing Organization (DMO) 

(07:16) How Visit San Antonio connects planners with local partners

(11:43) The citywide event planning process

(14:08) Unique ways Visit San Antonio prepares the city for events

(16:24) Tailoring event experiences for different attendee demographics, focusing on immersive and sustainable initiatives.

(26:17) Highlighting Visit San Antonio’s events

(30:11) Michelle’s advice for aspiring professionals in the hospitality and events industry

(31:10) Final takeaways and the importance of heart and willingness to learn.

In this episode, Alyssa Peltier welcomes back Tom Romine, Founder and President of Cultivate, to uncover how personalized and sustainable gifts can redefine the event experience for attendees, employees, and clients alike.

Tom shares insights into the growing demand for choice in gifting, revealing why one-size-fits-all gifts often fall flat and how customization adds a personal touch that resonates. Tom and Alyssa also explore trends for 2025, including luxury gifts that prioritize quality over quantity and how companies can make smarter budget decisions without compromising impact.

For event planners looking to wow attendees or marketing professionals rethinking employee appreciation strategies, this conversation is packed with practical takeaways to help you elevate your approach to gifting.

In this episode, you’ll learn:

1. How to elevate your events with personalized gifting strategies: Offering attendees the freedom to choose their own gifts, paired with customizable features like initials or logos, creates a unique and memorable experience. For Tom, this approach not only strengthens their connection to the event but ensures the gift is something they’ll truly value and use.
2. How to shift your focus from bulk buys to quality investments: Instead of purchasing the same item for everyone, consider reallocating your budget toward fewer, high-quality gifts that resonate with your audience. Tom shares that thoughtful, premium items leave a lasting impression, reducing waste and increasing the perceived value of your brand.
3. How to maximize impact by rethinking logistics and sustainability: Explore innovative strategies like on-site gifting suites or shipping items directly to attendees to reduce taxes, shipping fees, and waste. Tom explains that these approaches prioritize attendee convenience, enhance the gifting experience, and ensure your budget is spent where it matters most.

Things to listen for:

(00:00) An introduction to the episode with returning guest Tom Romine

(01:27) A recap of Tom Romine’s previous episode and Cultivate’s approach to gifting

(02:18) Key trends in gifting for 2024, including sustainability and personalization

(03:25) Innovative gifting ideas for 2025, from customizable sunglass cases to branded footwear

(06:28) Shifting focus from disposable products to long-lasting, premium gifts

(08:14) The value of offering choice in employee holiday gifting

(10:48) Budgeting strategies to maximize impact without waste

(11:49) The advantages of gifting suites for international events

(12:29) Avoiding the holiday rush with strategic gifting solutions

(14:32) Final thoughts on the future of gifting and actionable takeaways for professionals

In this replay episode, Alyssa Peltier sits down with Tom Romine, Founder and President of Cultivate, to explore how thoughtful and personalized gifts can leave a lasting impression at your events. 

They dive into the power of offering choice in gifts, the growing trend of personalization, and how small touches can create big moments of connection. Tom also explains how to balance meaningful gifts with sustainability, ensuring the chosen items are appreciated and used long after the event.

Tom’s insights reveal how thoughtful gifts, combined with personalization and sustainability, can turn a simple gesture into a memorable moment that strengthens your event’s impact.

In this episode, you’ll learn:

• How gifting with choice can create a lasting impact: Allowing attendees to select their own gifts adds a personal touch that strengthens their connection to your event. When people choose something they genuinely want or need, it leaves a more meaningful and memorable impression.
• How personalization is the next evolution in event gifting: It’s not just about offering choices—adding personalized touches like custom initials or designs makes gifts even more special. Personalization helps attendees feel appreciated on a deeper level, enhancing their overall experience.
• How sustainability can drive thoughtful gifting: Gifting isn't just about eco-friendly materials; it’s about providing high-quality, practical items that won’t be discarded. By focusing on gifts attendees will use and cherish long after the event, you reduce waste while reinforcing your brand’s value.

Things to listen for:

(00:00) An introduction to the episode with guest Tom Romine

(01:54) Tom’s background and Cultivate’s mission in corporate gifting

(03:03) Navigating the pandemic and the shift to online gifting

(04:51) Gifting trends for 2024 and 2025

(06:34) The power of choice and personalization in corporate gifting

(10:00) Practical examples of personalization at events

(12:48) The role of utility and longevity in corporate gifting

(16:29) Sustainability in gifting and reducing waste

(19:59) Looking forward: New gifting ideas for 2025

Alyssa Peltier’s got you. 

In this week’s episode, Alyssa takes the mic and answers listeners' burning questions.  Drawing from her experience at Cvent, she discusses strategies for cutting through digital noise, aligning event and digital marketing efforts, and capturing the attention of busy decision-makers.

From crafting VIP experiences that resonate with C-suite executives to using data-driven insights, Alyssa breaks down the metrics that matter and how to apply them to enhance future events. She provides a fresh look at making every event a high-impact, brand-building experience.

In this minisode, you’ll learn:

1. How to align event strategy with audience needs: Every event should be designed with a clear purpose and a tailored audience approach. Alyssa explains that by working closely with digital marketing teams and using a cohesive omnichannel strategy, you can ensure your events cut through the noise and reach the right people, maximizing impact and engagement.
2. How to make data-driven decisions for event success: Tracking key metrics like attendance, session engagement, and audience participation helps build a data foundation for continuous improvement. For Alyssa, these insights allow you to optimize future events, proving value to stakeholders and driving measurable business outcomes.
3. How to create memorable experiences for VIPs: When targeting executives or VIPs, a unique and thoughtful approach can make all the difference. Alyssa shares that tailoring event elements to their needs elevates their experience and builds stronger connections with your brand.

Things to listen for:

(00:00) Introduction to the minisode and Alyssa’s background in event marketing

(01:50) Strategies to make events stand out and attract the right audience

(03:46) Leveraging email and social media creatively for audience engagement

(05:12) Tips for designing VIP experiences that appeal to C-suite executives

(07:12) Using gifts and experiential elements to capture the executive interest

(09:08) Differentiating event strategies for trade shows, conferences, and product launches

(10:54) Creating a cohesive brand experience from start to finish

(12:49) The importance of diverse speaker lineups and aligning event themes with brand values

(14:23) Key metrics to track for optimizing event success and proving ROI

(16:03) Building a data foundation to support yearly event improvements

With Cvent’s acquisition of Splash, the possibilities for event-led growth and data-driven impact are more exciting than ever. Join hosts Rachel Andrews and Alyssa Peltier as they welcome Splash CMO Kate Hammitt, a former “Cventer” herself, for a full-circle conversation about the new acquisition.

Kate shares her insights on how Cvent and Splash can simplify event operations, amplify brand impact, and put real ROI behind every event. From strategy to seamless execution, this episode breaks down what this significant acquisition means for event marketers.

In this episode, you’ll learn:

• The impact of event-led growth: Leveraging events as a primary marketing channel can propel your brand’s growth significantly. Cvent and Splash are pioneering event-led growth, transforming events from one-time engagements into powerful, data-driven tools for revenue and customer connection. 
• Streamlining event management with simplified processes: Simplification is key when managing multiple events efficiently. Kate describes how Splash focuses on streamlining the process, from integrating with existing marketing operations to maintaining brand consistency across all event touchpoints. This approach not only saves time but also ensures scalable, repeatable success.
• Proving ROI with strategic data capture: Capturing actionable data at every stage of the event journey is essential. Kate explains why this data is crucial for proving the success of your events, building internal buy-in, and positioning events as a core growth strategy.

Things to listen for:

(00:00) Intro to Kate Hammitt, CMO of Splash, and the Cvent-Splash acquisition

(01:22) Kate’s full-circle journey from Cvent to Splash and back

(05:13) Transitioning from event logistics to strategic marketing

(09:47) The power of event-led growth and proving its ROI

(11:58) Simplifying event execution with Splash’s four pillars

(16:39) Building an event-led growth program that resonates with leadership

(19:44) Why the Cvent-Splash acquisition elevates event marketing

Alyssa Peltier sits down with Bethany Murphy, Senior Director of Events at 6sense, to reveal insider strategies for planning and executing user conferences that leave a lasting impact. 

Bethany explains the essential steps for gaining executive buy-in, managing budgets, coordinating cross-functional teams, and crafting memorable attendee experiences that drive long-term impact.

Now it’s your turn to create a user conference experience that truly stands out.

In this episode, you’ll learn:

1. Creating memorable event experiences is essential to driving attendee engagement. Relying solely on content is no longer enough; event planners should focus on crafting immersive, personalized experiences that resonate with attendees long after the event.
2. Cross-functional collaboration is key to executing successful user conferences. For large-scale events, it’s crucial to involve departments beyond just marketing and event planning, such as sales, customer success, and product teams. Building internal alignment ensures that everyone is working towards the same goals, helping to deliver a cohesive and impactful event experience.
3. Tracking real-time data is vital for optimizing event strategy and budget management. Event professionals should actively monitor budgets throughout the planning process and use real-time data to adjust spending and strategy. This enables them to stay on track, make informed decisions, and maximize ROI without compromising the attendee experience.

Things to listen for:

(00:00) Intro to Bethany Murphy and the rise of user conferences

(02:07) The growing significance of crafting memorable event experiences

(05:48) How 6sense designs and executes their large-scale Breakthrough conference

(10:17) Personalization and creating immersive attendee experiences

(15:13) Cross-functional collaboration and why it’s key to event success

(19:59) Using real-time data to make informed decisions and maximize ROI

(25:26) The power of networking and creating unique moments at events

(34:06) Balancing business goals with attendee experience

She learned on the job and often felt unprepared. But embracing the challenges, trusting her instincts, and staying adaptable brought all her hard work to fruition when her first event took place. 

That’s why we’re flipping the script and interviewing her today—she has so many great lessons to share about growing your career in events, including the first ‘aha’ moment that changed the trajectory of her journey.

From navigating the hustle of NYC to making her mark in the events world, Rachel shares three key lessons she learned along the way and how we can apply those to our own career paths. 

You won’t want to miss it! 

In this episode, you’ll learn:

• Mindset Matters in Event Planning: Believing in your abilities can directly impact your success. A positive mindset helps professionals tackle challenges and boost confidence.
• Leadership and Team Building: Rachel’s leadership approach focuses on understanding team members' strengths and providing personalized support. These strategies can help event professionals build strong, effective teams.
• Stay Engaged and Keep Learning: It’s important to continually learn and stay active in industry events. Engaging with peers and staying updated on trends helps professionals stay innovative and ahead of the curve.

Things to Listen For:

(00:00) Meet Rachel Andrews

(03:02) How Rachel discovered a passion for events during college

(07:09) Overcoming challenges while starting a career in New York

(09:25) Persistence and the power of mindset in navigating obstacles

(11:00) Rachel’s leadership lessons and advocating for mentorship

(14:25) Managing diverse career paths in the event industry

(17:09) How Rachel stays ahead in a constantly evolving events industry

(19:34) Rachel’s habits that boost positivity and well-being

(21:46) What excites Rachel about the future, both personally and professionally

You're not alone. 

In our latest podcast episode of Great Events, we dive deep into the twists and turns of career journeys—especially the moments when fear meets opportunity.

We flip the script as Michelle Jones, a Career Confidence and Performance Coach, takes the mic to interview host Felicia Asiedu. 

Felicia shares her inspiring journey, from overcoming public speaking fears to thriving in the world of events and marketing. She also discusses how her diverse experiences shaped her caree, and she shares the importance of finding fulfillment in both her professional and personal life.

In this episode, you’ll learn:

• How to embrace discomfort for growth: Felicia emphasizes the power of stepping out of your comfort zone, sharing how she faced her fears with public speaking and launching a business. 
• The impact of a supportive network: Felicia highlights the crucial role her colleagues and friends played in her journey. She shares how surrounding yourself with ambitious and supportive individuals can provide guidance and open doors for new opportunities.
• How to find personal fulfillment: Felicia discusses the importance of engaging in activities that bring joy beyond work. Nurturing personal passions can enhance overall well-being and professional performance, reminding professionals to invest in themselves for long-term success and happiness.
• The power of resilience in overcoming setbacks: Felicia shares her experiences with setbacks and how viewing challenges as learning opportunities has been key to her growth.

Things to Listen For:

(00:00) Introduction and Felicia’s guest appearance on the podcast

(03:50) Felicia’s career beginnings in music production

(05:35) The importance of trusting your gut when starting your career

(07:09) How Felicia relied on supportive and inspiring individuals for guidance

(13:15) Exploring ways to uplift teams while navigating uncertainty

(16:20) Felicia’s advice for early career professionals on having time to explore roles

(17:49) How Felicia promotes  self-confidence

(18:48) Felicia encourages candidates to inquire about company culture and policies that matter to them

And in terms of engaging this dynamic generation, the future is full of potential.

This episode discusses the intersection of marketing, meetings, and Gen Z values. Join host Rachel Andrews as she sits down with our insightful guest, Taylor Smith, a Gen Z expert at Meetings Today.

Taylor emphasizes the value of mentorship for career mapping and navigating the uncertainties after college. She discusses the need for senior leaders to welcome fresh ideas to avoid obsolescence and leverage the technological savvy of Gen Z. 

By 2030, Millennials and Gen Z will dominate the workforce—are you ready?

In this episode, you’ll learn:

• Investing in tech-driven mentorship is crucial for empowering Gen Z’s. Mentorship provides clarity, purpose, and guidance through uncertain career pathways. Companies should leverage digital platforms to create mentorship programs that connect experienced leaders with emerging professionals.
• Capturing Gen Z's attention requires more than traditional event setups. There is now a need for innovative, interactive event designs. Planners should think creatively and incorporate engaging elements.
• Tailoring feedback and career progression communication is essential for keeping Gen Z engaged. Implementing ongoing feedback mechanisms instead of relying solely on annual reviews will bridge the gap between classroom theory and real-world application.

Things to listen For:

[00:00] Intro to Taylor Smith and the rise of “zillennials”

[07:49] The influence of event design on Gen Z

[18:55] Promoting inclusivity in networking for the benefit of all generations

[25:25] Understanding Gen Z’s career expectations and the challenges they face

[28:05] Mentoring Gen Z through open communication for growth and guidance

[34:52] Avoiding stereotypes to encourage cross-generational relationships

This week on #GreatEvents, the tables turn as host Alyssa Peltier takes the guest seat as she is interviewed by Industry Marketing Manager of Cvent, Carisa Bartelt. Alyssa shares her unique career path, from starting as a graphic designer to becoming involved in event marketing at Cvent. She opens up about transitioning industries, her approach to fostering happy customers, and how staying curious has fueled her success.

In this episode, you’ll learn:

• How to navigate career pivots: Alyssa’s transition from graphic design to event marketing shows how you can evolve your career by staying curious and embracing new challenges.
• Building stronger customer connections: Alyssa explains how creating happy customers is the key to career growth. She shares her approach to enhancing customer satisfaction and engagement at every stage of the event journey.
• The importance of asking "what" and "why": Alyssa emphasizes the value of consistently questioning the purpose and goals of each project or event to create meaningful impact and justify investments.
• How mentorship fuels career growth: Alyssa highlights the power of mentor-mentee relationships, explaining how supporting others and learning from mentors has shaped her career and personal development.

Things to Listen For:

(00:00) Introduction and Alyssa’s guest appearance on the podcast

(01:10) Alyssa’s career beginnings in graphic design

(03:25) How Alyssa transitioned from customer marketing to event marketing

(05:50) The challenge of leading Cvent CONNECT and growing the event

(08:15) Navigating Cvent’s pivot to virtual events during the pandemic

(10:30) Alyssa’s role in organizing Cvent’s marketing ecosystem and driving results

(13:45) Insights on program architecture and how to maximize event impact

(16:00) Alyssa’s shift to enterprise sales and the focus on customer satisfaction

(18:35) The power of mentorship and how it shaped Alyssa’s career

(21:15) Future career goals

This week on #GreatEvents, hosts Alyssa Peltier, Rachel Andrews, and Felicia Asiedu discuss maximizing business impact through effective event management. They explain how to adapt messaging to resonate better with your target audience, streamline support for specific industries, and harness the power of data to drive results.

From pulling off senior leadership retreats to the latest buzz on hybrid events and Cvent’s acquisition of Splash, this episode is full of insights that will leave you feeling informed and empowered.

In this episode, you’ll learn:

• How to adapt technology for industry-specific needs: And why tailoring support and solutions to fit the unique needs of different industries makes the technology more impactful for customers.
• Why internal leadership events drive alignment: Cvent's senior leadership retreats play a key role in driving business strategy, with hybrid events serving as a linchpin for building company-wide alignment.
• Balancing event execution and data analytics: Event planners are increasingly expected to manage both event execution and data-driven insights, requiring new tools, tech, and approaches to handle the demands.
• What’s next for Cvent: Cvent recently acquired Splash, which will open new doors for event marketing and bring fresh innovation into Cvent's tech ecosystem.

Things to Listen For:

(00:00) Introduction to the episode

(01:00) Catching up: Rachel, Felicia, and Alyssa on the latest at Cvent

(02:00) Recap of Cvent’s senior leadership retreat and the importance of face-to-face events

(05:00) Challenges of balancing execution with data analytics in event planning

(07:00) Transitioning into data-driven event management: A new skill set for planners

(11:00) Cvent’s acquisition of Splash and what it means for event marketing

(13:00) Reflecting on Cvent’s evolution into a more specialized, customer-focused company

(16:00) Felicia’s excitement about working with Cvent’s team in India

(17:00) The importance of prioritization and ROI in event planning for 2025

In this episode, Alyssa Peltier sits down with Tom Romine, Founder and President of Cultivate, to explore how thoughtful and personalized gifts can leave a lasting impression at your events. 

They dive into the power of offering choice in gifts, the growing trend of personalization, and how small touches can create big moments of connection. Tom also explains how to balance meaningful gifts with sustainability, ensuring the chosen items are appreciated and used long after the event.

Tom’s insights reveal how thoughtful gifts, combined with personalization and sustainability, can turn a simple gesture into a memorable moment that strengthens your event’s impact.

In this episode, you’ll learn:

• How gifting with choice can create a lasting impact: Allowing attendees to select their own gifts adds a personal touch that strengthens their connection to your event. When people choose something they genuinely want or need, it leaves a more meaningful and memorable impression.
• How personalization is the next evolution in event gifting: It’s not just about offering choices—adding personalized touches like custom initials or designs makes gifts even more special. Personalization helps attendees feel appreciated on a deeper level, enhancing their overall experience.
• How sustainability can drive thoughtful gifting: Gifting isn't just about eco-friendly materials; it’s about providing high-quality, practical items that won’t be discarded. By focusing on gifts attendees will use and cherish long after the event, you reduce waste while reinforcing your brand’s value.



Things to listen for:

(00:00) An introduction to the episode with guest Tom Romine

(01:54) Tom’s background and Cultivate’s mission in corporate gifting

(03:03) Navigating the pandemic and the shift to online gifting

(04:51) Gifting trends for 2024 and 2025

(06:34) The power of choice and personalization in corporate gifting

(10:00) Practical examples of personalization at events

(12:48) The role of utility and longevity in corporate gifting

(16:29) Sustainability in gifting and reducing waste

(19:59) Looking forward: New gifting ideas for 2025

In this episode, Alyssa Peltier sits down with Steve Cotroneo and Mark Maguire from SAC Designs to explore how thoughtful video production, innovative design, and strategic use of AI can elevate your events. They discuss the importance of short-form videos that captivate attention, the art of typography and animation, and the role of AI as a creative tool—not a replacement.

Beyond the technical aspects, this episode highlights the value of collaboration between event planners and creative partners, emphasizing how clear communication and shared vision can lead to truly memorable event experiences.

In this episode, you’ll learn:

• How short-form videos can capture and maintain audience attention: By focusing on brief, impactful content, you can quickly engage your audience and keep them interested, making your event marketing more effective in today’s digital landscape.
• Why AI should complement, not replace, your creative process: AI can be a valuable tool for generating ideas and streamlining production, but it’s your creative vision that brings event content to life. 
• How high-energy visuals can reinforce your brand identity: Typography, animation, and dynamic design elements aren’t just for show—they help create a memorable experience that aligns with your brand and leaves a lasting impression on your audience.

Things to listen for:

(00:00) An introduction to the episode with guests Steve Cotroneo and Mark Maguire

(01:56) How Steve Cotroneo got started in video production

(04:19) The evolution of video and design over the past 25 years

(06:35) The role of AI in creative production

(07:57) Tackling short attention spans with engaging video content

(10:48) The power of video in marketing and events

(13:57) Innovations in video for the biotech and life sciences industries

(16:48) Creating high-energy videos for events

(19:22) Expanding brand identity through creative video

In this episode, Rachel Andrews sits down with Matt Kalb, VP of Client Experience at T3 Expo, to discuss how a strong partnership with your vendors, clear communication, and thoughtful activations can take your events to the next level. 

They discuss creating impactful, shareable moments that engage attendees and boost your event’s ROI. Matt also shares insights on aligning activations with your brand’s values and measuring success beyond just numbers.

Beyond logistics, this episode highlights the importance of transparency and collaboration across teams, ensuring everyone—from sales to event planners to contractors—is working towards the same goal.

Matt’s insights reveal how a well-coordinated team and thoughtful activations can lead to more engaging, memorable, and successful events.

In this episode, you’ll learn:

• How effective collaboration with general service contractors can elevate your event: By working closely with contractors and treating them as extensions of your team, you can streamline event operations and create a seamless experience for attendees.
• Why thoughtful activations are key to attendee engagement: Activations aren’t just about flashy gimmicks; they’re about creating meaningful, shareable moments that resonate with your audience and drive deeper engagement.
• How transparency and clear communication lead to better event outcomes: When you’re open about budgets and goals with your vendors and partners, you enable more effective planning, reduce surprises, and ensure everyone is aligned on delivering a successful event.



Things to listen for:

(00:00) An introduction to the episode with guest Matt Kalb 

(04:55) Introduction to general service contractors

(07:11) Defining and executing activations

(12:02) Measuring the success of activations

(13:18) Transition to sponsorship strategies

(17:35) Balancing attendee experience and sponsorships

(18:47) Addressing sustainability in events

(26:13) The importance of budget transparency

(31:50) Final advice and industry insights

And in this episode, we’re discussing what creates safe and inclusive environments for all attendees.

In this episode, Felicia Asiedu sits down with Raf de Kimpe, CEO of Fintech Week London, and Venus Piñeyro, CEO of the Inclusion Plus Institute, to see how data can do more than just measure outcomes—it can shape them. 

Raf and Venus share their firsthand experiences and provide tips on how to create and enforce a clear code of conduct—one that sets the tone from the get-go and reminds everyone about the importance of respectful behavior.

Beyond safety measures, this episode touches on the significance of promoting diverse representation, not just in the audience but throughout your team and among your speakers. Raf emphasizes the untapped potential of diversity, urging organizers to create environments where everyone feels valued and included.

Raf and Venus's insights reveal how fostering such environments can lead to higher engagement, deeper connections, and, ultimately, more successful events.

In this episode, you’ll learn:

• How diversity enhances event planning. By focusing on diversity, you unlock untapped potential, creating a richer and more engaging experience for all attendees.
• Why creating a safe environment is crucial for engagement and learning. When attendees feel safe, they are more likely to engage and learn. For event organizers, setting up these safeguards is both a moral duty and a practical strategy to enhance participation and satisfaction.
• How proactive measures lead to long-term positive outcomes. You create an atmosphere of mutual respect by openly declaring your commitment to safety and educating attendees and staff. This approach not only shields your event from potential issues but also positions your brand as a forward-looking leader in event safety and inclusivity.

Things to listen for:

(00:00) An introduction to the episode with guests Raf de Kimpe and Venus Piñeyro 

(04:25) Creating safe space through clear conduct and reporting mechanisms

(08:57) How an inclusive code of conduct fosters safer environments

(10:47) Generational attitudes changing and expectations for inclusivity increasing

(16:24) How to respond appropriately to reports of harassment or discomfort

(19:58) Why different generations have varied responses to safety

(24:28) How diversity is valuable for successful event planning

(25:34) Authenticity and passion make tasks easier

In this episode, Alyssa Peltier sits down with Jared Ruppert, Director of Digital Analytics and Optimization at Cvent, to uncover how data can do more than just measure outcomes—it can shape them. 

Jared shares his journey from creative design to becoming a data expert, offering insights on how event planners can use data to not only track their progress but to truly understand what’s working. 

It’s about more than just numbers on a page; it’s about using those numbers to tell a story that resonates with your team and stakeholders.

And it’s not just about analytics. Jared also dives into how to break down silos and foster collaboration between teams, ensuring that everyone is on the same page and working towards the same goals.

In this episode, you’ll learn:

• How data isn’t just for tracking performance; it’s a powerful tool for telling a story that resonates with stakeholders. By visualizing key metrics, you can clearly communicate the impact of your events and secure buy-in for future initiatives.
• How cross-team collaboration is essential for successful event planning. By understanding the goals and data from other departments, you can create a more cohesive strategy that aligns with your broader organizational objectives.
• Not all data points are created equal. You must identify the metrics that directly contribute to your event’s success, such as registration rates or attendee engagement, and prioritize them in your analysis and reporting.

Things to listen for:

(00:00) An introduction to the episode with guest Jared Ruppert

(02:45) The evolution of data in event planning

(03:47) Regular data meetings and stakeholder engagement

(04:20) Cross-team collaboration and data enrichment

(05:21) The structure of Cvent’s marketing organization

(06:24) How to support event goals with data

(07:31) The importance of ROE and stakeholder communication

(08:23) The impact of data visualization

(09:55) Taking a consultative approach in data analytics

(10:12) How to prioritize key metrics

(11:58) How to connect event data to broader marketing strategies

(13:19) Cross-channel comparisons and final thoughts

This detail shouldn’t be an afterthought, rather an integral part of your event design.

In this episode, Rachel Andrews sits down with Marcos Salazar, CEO of the Adult Non-Alcoholic Beverage Association (ANBA), to discuss the importance of providing non-alcoholic options at events.

Marcos shares his journey and offers practical insights for incorporating these options to create a more inclusive experience for all attendees.

And it’s not just about mocktails. 



Marcos also taps into the wider cultural impact of the sober-curious movement and how event planners can cater to this growing demographic while enhancing their overall event experience.

In this episode, you’ll learn:

• The Growing Demand for Inclusivity in Event Planning: Marcos highlights how including a variety of adult non-alcoholic beverages at events can ensure that attendees who prefer not to drink alcohol feel welcomed and valued. 
• Creating an Engaging Experience Beyond Alcohol: Effective event design now requires creating experiences that don't solely revolve around alcoholic beverages. This episode highlights actionable strategies such as labeling non-alcoholic options clearly, incorporating them into all stages of event planning, and even having dedicated bars for non-alcoholic drinks.
• Leveraging Non-Alcoholic Options for Better Networking Opportunities: Networking is a key objective for many events, and alcohol shouldn't be the only facilitator. Professionals appreciate having choices, leading to more genuine interactions without the pressure of alcohol. 

Things to listen for:

[00:00] An introduction to the episode with guest, Marcos Salazar

[03:09] Organized events with inclusive experiences and options

[08:52] Including mocktails in menus to cater to everyone's needs

[14:04] Reframing events to welcome non-alcoholic attendees

[16:26] Event design: inclusive, non-alcoholic options, clear labeling

[19:41] Unique products available for purchase online

And who doesn’t want a seamless user experience?

Joining us this week are Andres Perez, Senior UX Web Designer at Cvent, and Dara Burg, Assistant team Lead of Events Marketing at Cvent. Both Andres and Dara are here to tackle a questions many are juggling: How can we make our websites more accessible and effective for all users?

The episode explores elements like inclusive language, attendee-focused research, and the importance of iteration in UX design. Dara and Andres also talk strategy, striking a balance between aesthetics and functionality, and how to foster collaboration between designers and content creators. They even delve into stakeholder management, offering practical tips on presenting ideas and maintaining a positive team dynamic.

So, what’s the secret sauce to a successful event website?

Dive into this episode to find out.

In this episode, you’ll learn:

• The importance of iteration in web design, stating that there's always a way to improve upon what's been done before. This mindset of continuous improvement is crucial for creating better user experiences and achieving long-term success.
• Why you should design with accessibility in mind from the start, as it not only benefits users with disabilities but also enhances the overall user experience for everyone. This includes considerations like color contrast, clear typography, and descriptive CTAs.
• How Dara and Andres manage stakeholder expectations, use data to justify design decisions, and maintain open communication to ensure everyone is on the same page. This collaborative approach helps in creating a cohesive and effective website strategy.

Jump into the conversation:



00:00 Introduction to the episode with guests Dara Burg and Andres Perez

04:44 How website strategy focuses on user expectations and efficiency

11:15 Understanding accessibility improves website user experiences for all

15:15 Designing a website for a multilingual audience requires collaboration

23:10 The importance of positive mindset assumption when working with others

25:14 Start with the user base, then add UX

27:47 How creating website video banners without coding is possible